Since its introduction in 2010, Instagram has skyrocketed to over 2 billion active members, making it one of the top 5 social networking platforms globally. If we put it on a scale, a quarter of the world’s active netizens use the platform EVERY MONTH!
Instagram’s overall structure (Algorithm, User base, Technological features, etc.) has developed over the last decade. Instagram celebrated its 12th birthday this year, and it is only getting young. If you want to plan your marketing strategy for the platform in 2023 and make the most of it, it’s critical to stay up to date on all things.
Thus to ensure you’re dealing with accurate data, we’ve developed a list of the most significant Instagram figures you should be aware of.
Meta (Facebook back then) spent $1 billion to acquire this photo-sharing platform just 2 years after its launch. In this data-rich overview of Instagram, you will get a clear picture of Instagram’s whereabouts as of 2022 and the picture for 2023.
Let’s get right into it, shall we?
About Instagram:
| Launched on | 6 October 2010 |
| Headquarters at | Menlo Park, California |
| People | Adam Mosseri (Head of Instagram), Kevin Systrom (co-founder), Mike Krieger (co-founder) |
| Parent Company | Meta (Facebook) |
Instagram Statistics (Top Picks)
Here are the top highlights for Instagram picked by our editors:
- Instagram is accessed by over 2 billion monthly active users worldwide.
- Instagram is used by over 500 million people worldwide.
- It took 8 months for Instagram stories to overtake Snapchat’s 150 million Daily Active Users. Instagram stories currently reach half a billion people every day.
- Instagram ranks fourth among the most popular social network with over 2 billion users. Facebook has 2.96 billion, YouTube has 2.29 billion, and WhatsApp has 1.6 billion.
- The monthly active user base of Instagram is equivalent to the population of the EU and North America combined.
- According to research done by Ghost Data. Up to 95 million (9.5%) platform users may be bots, costing marketers $1.3 billion.
- India has the most Instagram users accounting for 230.25 million Instagrammers. Next to follow are the USA (159.75 million), Brazil (119.45 million), Indonesia (99.15 million), and Russia (63 million).
- An average user spends 30 minutes on Instagram.
- Instagram’s workforce consists of 450 people.
- Cristiano Ronaldo is the most followed person on the platform, with 521 million followers.
- Lionel Messi’s post with the world cup trophy is Instagram’s most liked post, with over 67.8 million likes and 1.8 likes.
- With over 43.2 million, Alexandros Kopsialis’s post ‘Giveaway With Lavineenrose’ has the most number of comments on Instagram.
Instagram Monthly Active Users (MAUs)
There are currently over 2 billion monthly active Instagram users. Instagram achieved this mark in the 3rd quarter of 2021 and it is estimated to reach 2.5 billion MAUs by 2023. This number makes Instagram the 4th most popular social media in the world in terms of MAUs.
47.84% of the world’s 4.18 billion smartphone users access Instagram every month.
Some Quick Statistics on Instagram Monthly Active Users:
- India, with 230.25 million Instagrammers has the greatest potential for ad-generated revenue, followed by the USA (159.75 million) and Brazil (119.45 million).
- Instagram is used on a regular basis by 30.94 % of the world’s 4.48 billion people who actively surf the internet.
- Instagram is used by 25.31 % of the world’s population
The monthly active user base of Instagram is equivalent to the population of the EU and North America combined.
Below is the table showing the Instagram Monthly Active Users since 2013:
| Year | Users |
| 2013 | 110 million |
| 2014 | 200 million |
| 2015 | 370 million |
| 2016 | 500 million |
| 2017 | 700 million |
| 2018 | 1 billion |
| 2019 | 1.1 billion |
| 2020 | 1.3 billion |
| 2021 | 2 billion |
| 2022 | 2+ billion |
| 2023 (Estimated) | 2.5 Billion |
Sources: (Facebook) (Statista) (Mention) (Worldometers) (WordPopulationReview) (Statista) (Statista)
Instagram MAUs as it happened over the years:
- On October 6th, 2010 (a year after launch) founders Kevin Systrom and Mike Krieger renamed the platform from Burbn, and grabbed over 1 lakh members in 1 week!
- It took Instagram just 67 days to reach 1 mil. user mark.
- Instagram reached 10 million MAUs in 2011.
- In February 2011, with the help of investors, Instagram’s value reached $25 mil.
- Then, with the debut of an iPhone app, Facebook (META) bought the social network with 30 million monthly active members for a $1 bill.
Breakdown Table below;
| Date | MAUs |
| February 2013 | 100 mil. |
| June 2016 | 500 mil. |
| June 2018 | 1 bil. |
| 2020 | 1.3 billion |
| 2022 | 2+ billion |
Instagram Daily Active Users (DAUs)
The most recent announcement by Meta (Facebook) indicates that 500 million individuals use Instagram on a daily basis globally. That is one in every eight netizens at least once every 24 hours.
Instagram’s DAUs outnumber the population of the continent of South America.
Some Quick Pointers on Instagram DAUs:
20.) With 500+ mil. DAUs, Instagram is ranked second only to Facebook in terms of daily logins.
21.) All of the 500 million traffic interact with Instagram stories.
22.) Instagram is used by 11.11% of the world’s 4.54 bil. netizens daily.
23.) Instagram is used by 13.15% of the globe’s 3.8 billion active social media users daily.
24.) Instagram is used by 6.32% of the world’s population daily.
25.) Instagram’s DAUs are 69 million more in numbers than the entire population of South America.
Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode)
Instagram Features that Account for the Growth
When you compare Instagram’s DAUs ever since its inception, it’s evident that the amount of exciting new features they’ve introduced over the years have had a significant influence on the app’s stickiness.
26.) Although Instagram had 550 million monthly users back in 2016’s 4th quarter. Only 100 million users were DAUs, that’s roughly 18%
Fast forward to today, and more than half of MAUs interact with the app on a daily basis as a result of the introduction of several amazing user-centric features.
Let’s discuss them in brief below:
- Instagram Stories: Photo and video montages that last 24 hours.
- Ephemeral messages: Secured and private messages that disappear after being seen.
- Feed algorithm: Sorts feed based on which posts their algorithm predicts users will enjoy.
- Instagram Television (IGTV): upload lengthier videos, erasing the prior restrictions.
- Live video: Stream videos to your followers, who can interact with you.
- Instagram Reels: Instagram’s response to TikTok allows users to make 15-second videos.
- The capacity to translate comments, captions, and bios in real-time aided their spread into non-English speaking countries.
Instagram Stories Statistics:
Instagram launched the stories feature on August 2nd, 2016, a direct challenge to rival Snapchat. It provides the users with video and photo sequences that disappear after 24 hours from the time of post. Just a couple of months after releasing the feature, 100 million users started interacting with it on a daily basis.
The feature overtook Snapchat’s 150 million DAUs 8 months after its introduction.
Below is the breakdown of Instagram Stories Daily Active Users:
| Date | DAUs |
| October 2016 | 100 mil. |
| June 2017 | 250 mil. |
| January 2019 | 500+ mil. |
| April 2022 | 500+ million. |
Additional facts:
27.) 62% of people are more interested in a brand after viewing it on Instagram Stories.
28.) The most popular Giphy in Instagram Stories is the “heart love sticker.”
Instagram User Growth Rate Timeline
As per Instagram’s official data,
29.) The platform has been gaining around 100 million new users every 4 to 9 months (Constant since 2014).
30.) However, the corporation saw a significant rise of 200 mil. new users between September 2017 and June 2018. From 2018 to 2019, the rate slowed to a more consistent 6.7%
Instagram Monthly Active User Growth Rate Globally
| Date | Growth Rate | Duration |
| September 14 – June 15 | 100 mil. | 9 |
| April 17 – September 17 | 100 mil. | 6 |
| December 17 – April 18 | 100 mil. | 4 |
| Jun 16 – December 16 | 100 mil. | 6 |
| September 15 – June 16 | 100 mil. | 9 |
| December 14 – September 15 | 100 mil. | 9 |
| March 14 – December 14 | 100 mil. | 9 |
Instagram Application on Smartphones (Region Wise)
31.) There are roughly 3.5 billion smartphone users globally, and 28.57% of users have the Instagram application installed on them.
Although some emerging nations have large populations, smartphone adoption rates are low. These are the markets where Instagram, like its parent firm Facebook (Meta), will experience the biggest growth in the upcoming years
Below is the breakdown to show a rough penetration rate of Instagram applications in different nations.
| Country | Total population (Mil.) | Smartphone owners (Mil.) | Smartphone penetration (%) | Instagram users (Mil.) | Instagram penetration (%) |
| India | 1370 | 346 | 25.3 | 80 | 23.1 |
| USA | 329 | 260 | 79.1 | 120 | 46.2 |
| Indonesia | 270 | 83.9 | 31.1 | 63 | 75.1 |
| Brazil | 212 | 96.9 | 45.6 | 77 | 79.5 |
| Russia | 144 | 95.4 | 66.3 | 44 | 46.1 |
| Mexico | 132 | 65.6 | 49.5 | 24 | 36.6 |
| Japan | 127 | 72.6 | 57.2 | 29 | 39.9 |
| Turkey | 83 | 44.8 | 54 | 38 | 84.8 |
| Germany | 82.4 | 65.9 | 79.9 | 21 | 31.9 |
| United Kingdoms | 67 | 55.5 | 82.9 | 24 | 43.2 |
Sources: (eMarketer) (Statista) (Statista) (BankMyCell)
Instagram Bot Accounts & Influencer Economy.
32.) The number of bot accounts on Instagram was reported to be 95 million in 2020, implying that 4.75% of their 2 billion MAUs are false profiles.
33.) Instagram’s bogus bot accounts cost marketers an estimated $1.3 billion each year in the advertising ecosystem.
Source: (Basic Thinking)
Influencer Statistics:
Being a media-sharing platform, Instagram is a prominent participant in the influencer economy, where people receive money in part based on their follower count.
35.) Influencers are paid based on their follower count, and if it’s full of bots, marketers are the ones losing their money.
36.) If an influencer has 43,000 followers and consistently posts 8 posts and 8 stories every month, they may expect to make $37,442 per year. That is equal to the typical income of a UK citizen
37.) in 2019, bogus bot profiles cost brands $1.3 billion.
38.) Influencers with fewer than 10k followers get paid around $80-$90/post.
39.) Influencers with fewer than 100k followers are paid around $200/post
40.) Influencers with between 250k to 500k followers may expect to earn roughly $670/post
41.) Influencers with more than 1 mil. followers will be paid around $1900 for each post.
According to Instagram, 87% of individuals claim an influencer influenced them to make a purchasing decision. The data also suggests that around 70% of “shopping fanatics” use Instagram to find new products.
Even if users aren’t directly shopping from influencers, there’s no doubting their effect on maintaining Instagram’s status as a shopping destination along with a social media platform. Picture posts (78%) & Stories (73%) are viewed as the most successful kinds of content by people who engage in shopping from influencers.
Sources: (Ghostdata) (WSJ) (Wired) (PetalCard)
The Top 50 Instagram Influencers Have a follower count equivalent to World’s population
42.) The top 50 Instagram influencers have almost 7 billion Followers combined.
43.) As of 2017, the count was just around 4 billion. Now in 2022, these top Instagrammers have added approximately 70% more followers.
Most Instagram users by Region
44.) As of 2022, around 87% of Instagram’s 2 billion users who might potentially be targeted with ads are located outside of the United States.
45.) India has the most active accounts with 230.25 mil., followed by the US with 159.75 million, and Brazil takes the third position with 119.45 million users.
Below is the table showing the countries with the most Instagram users:
| Nation | Users in 2022 (in mil.) |
| India | 230.25 million |
| USA | 159.75 million |
| Brazil | 119.45 million |
| Indonesia | 99.15 million |
| Russia | 63 million |
| Turkey | 52.15 million |
| Japan | 46.1 million |
| Mexico | 37.85 million |
| UK | 31.75 million |
| Germany | 29.85 million |
Source: (Statista)
Top 5 Nations with the largest proportion of Instagram Users in Comparison to the Population.
| Nation | % of Population |
| Brunei | 89% |
| Kazakhstan | 82.7% |
| Turkey | 76.5% |
| Cyprus | 75.7% |
| Cayman Islands | 75.5% |
| Iceland | 73.8% |
| Guam | 72.8% |
| Chile | 72.3% |
| Sweden | 71.3% |
| Uruguay | 71.2% |
Instagram and its Rank Amongst the Social Media Giants
46.) With 2 billion active users, Instagram ranks 4th among the biggest social media networks globally as of 2022.
Parent corporation Meta (Facebook) owns 4 of the top 6 social networks (Facebook, WhatsApp, Messenger, and Instagram).
| Social Media platform | Active users (2022) |
| 2.9 billion. | |
| YouTube | 2.291 billion. |
| 2 billion. | |
| 2+ billion. | |
| FB Messenger | 1.3 billion. |
| 1.26 billion. | |
| TikTok | 1 billion. |
| 606 mil. | |
| Douyin | 600 mil. |
| Telegram | 550 mil. |
| Sina Weibo | 530 mil. |
| Snapchat | 514 mil. |
| Kuaishou | 481 mil. |
| 478 mil. | |
| 430 mil. | |
| 397 mil. | |
| Quora | 300 mil. |
Instagram Demographics
Expect to see all the Instagram demographics such as gender distribution, age-wise distribution, and much more in this section.
47.) The majority of Instagram users are between the ages of 18 and 34:
Users aged between 18 to 35 form a handsome 61.6% of the total Instagram audience!
Here is a table showing the age of Instagram users:
| Age Group | Share of Users |
| 13-17 | 8.5% |
| 18-24 | 30.1% |
| 25-34 | 31.5% |
| 35-44 | 16.1% |
| 45-54 | 8% |
| 55-64 | 3.6% |
| 65+ | 2.1% |
48.) the count of Males and female Instagrammers are equal:
50.7% males and 49.3% females make up the total Instagram audience.
Here is a table showing Instagram’s gender split:
| Gender | Share of Users |
| Males | 50.7% |
| Females | 49.3% |
49.) Instagram is Gen Z’s favorite platform to socialize:
Instagram is preferred by individuals of age 16 to 24 over other social networks, even surpassing TikTok. If you want to reach that age group, Instagram appears to be the place to go.
50.) Males of Generation X are the fastest-growing Instagram users:
The number of male users aged 55 – 64 who use Instagram increased by 63.6% in 2021. So, certainly, it’s a location where youngsters hang out, but don’t overlook the fact that other generations are engaged here as well.
51.) Instagram is used by 5% of youngsters under the age of 11 in the United States:
This is against Instagram’s user standards, which state that users must be at least 13 y/o to establish an account. Still, the platform is used by 11% of children aged 9 -11.
52.) 14% of adults in the United States have never heard about Instagram:
While Instagram has a large following in the United States, it does not reach everyone. This fact makes it more critical to understand the audience.
Instagram Users in the United States by Location:
| Location | % of users |
| Urban | 45% |
| Sub-urban | 31% |
| Rural | 25% |
The Average age of a USA-Based Instagrammer
The majority of Instagram users in the USA belong to the 18 to 29 age group. They account for 71% of total American users
| Age Group | User % |
| 18 to 29 | 71% |
| 30 to 49 | 48% |
| 50 to 64 | 29% |
| Over 65 | 13% |
Income data of Instagrammers:
42% of the Instagram users in the US earn less than $75k a year while 39% of the users earn between 30k to 75k
Here is a table showing the income of Instagram users in the United States:
| People’s income | User % |
| Earning < $29,999 | 35% |
| Earning between $30,000 to $74,999 | 39% |
| Earning > $75,000 | 42% |
Source: (Statista) (PEWResearch) (Statista)
Average No. of Instagram followers
According to a BrandWatch survey, Most Instagrammers have fewer than 1k followers. Micro-influencers, who generally have 50,000 – 100,000 fans, are used by businesses to advertise their products.
As you can see below, this accounts for just 0.94 percent of the platform’s entire population.
| No. of followers | User % |
| < 1,000 | 53.62% |
| 1001 – 10,000 | 38.03% |
| 10,001 – 50,000 | 6.2% |
| 50,001 – 100,000 | 0.94% |
| 100,001 – 500,000 | 0.94% |
| 500,001 – 10 mil. + | 0.27% |
Most Followed Instagram Users – Top 20
Leaving aside Instagram’s official profile, which is the most followed handle on the network, the top ranks are dominated by people from the music, sports, and entertainment industry. Some of the celebrities on the list, such as Kylie Jenner and Kim Kardashian, have increased their reputation and money by using Instagram and other social media.
53.) Cristiano Ronaldo is the most followed person on Instagram, with 521 million followers, accounting for over 24% of the platform’s overall user population.
Below is the list of the top 20 most-followed people on Instagram as of December 2022:
| Instagram’s Username | Profile Name (Owner) | Followers | Profession |
| @cristiano | Cristiano Ronaldo | 521 million | Footballer |
| @leomessi | Lionel Messi | 406 million | Footballer |
| @kyliejenner | Kylie Jenner | 376 million | Television personality, model, and businesswoman |
| @selenagomez | Selena Gomez | 365 million | Musician, actress, producer, and businesswoman |
| @therock | Dwayne Johnson | 354 million | Actor and professional wrestler |
| @arianagrande | Ariana Grande | 345 million | Musician and actress |
| @kimkardashian | Kim Kardashian | 336 million | Television personality, model, and businesswoman |
| @beyonce | Beyoncé | 287 million | Musician, actress, producer, and businesswoman |
| @khloekardashian | Khloé Kardashian | 283 million | Television personality and model |
| @justinbieber | Justin Bieber | 270 million | Musician |
| @Kendalljenner | Kendall Jenner | 267 million | Model and television personality |
| @nike | Nike | 257 million | Sportswear multinational |
| @natgeo | National Geographic | 251 million | Magazine |
| @taylorswift | Taylor Swift | 237 million | Musician |
| @jlo | Jennifer Lopez | 229 million | Musician and actress |
| @virat.kohli | Virat Kohli | 228 million | Cricketer |
| @nickiminaj | Nicki Minaj | 206 million | Musician |
| @kourtneykardash | Kourtney Kardashian | 206 million | Television personality and model |
| @neymarjr | Neymar | 197 million | Footballer |
| @mileycyrus | Miley Cirus | 190 million | Musician and actress |
Source: (BrandWatch) (Statista) (Wikipedia)
Top 20 Most Liked Post On Instagram.
Until 20th December 2022, Chris Godfrey’s photo of an egg was the most liked post on Instagram. Lionel Messi surpassed it with his post of the FIFA World Cup 2022 celebration; Lionel Messi’s post has over 68 million likes at the time of writing this article.
Let us take a look at Instagram’s most-liked posts of all time:
| Rank | Account Owner | Post Description | Number of Likes |
| 1 | Lionel Messi | Photos of Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina | 68 million |
| 2 | Chris Godfrey | Photo of an egg | 57.6 million |
| 3 | Lionel Messi | Photos of Lionel Messi in bed with the FIFA World Cup Trophy | 46.0 million |
| 4 | Cristiano Ronaldo | Photo of Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton | 42.1 million |
| 5 | Lionel Messi | Photo of Lionel Messi on an airplane with the FIFA World Cup Trophy | 38.9 million |
| 6 | Cristiano RonaldoGeorgina Rodríguez | Their twins pregnancy announcement | 32.6 million |
| 7 | Lionel Messi | Photo of Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton | 32.6 million |
| 8 | Cristiano Ronaldo | Photo after 2022 FIFA World Cup elimination | 31.6 million |
| 9 | XXXTentacion | Final post before his death | 30.4 million |
| 10 | Lionel Messi | Photos after 2022 FIFA World Cup match against Croatia | 29.1 million |
| 11 | Ariana Grande | Photos from her wedding with Dalton Gomez | 26.3 million |
| 12 | Zendaya | Happy birthday post to Tom Holland | 25.7 million |
| 13 | Kylie Jenner | Second pregnancy announcement | 24.8 million |
| 14 | Tom Holland | Recreating the “Spider-Man pointing” meme with Tobey Maguire and Andrew Garfield | 24.8 million |
| 15 | Lionel Messi | Photo after winning the 2022 FIFA World Cup match against Mexico | 24.3 million |
| 16 | Kylie Jenner | Photo of her daughter and newborn son | 22.9 million |
| 17 | Neymar | Photo after 2022 FIFA World Cup elimination | 22.8 million |
| 18 | Lionel Messi | Photo after 2022 FIFA World Cup match against Netherlands | 22.7 million |
| 19 | Billie Eilish | Reveal of her blonde hair | 22.6 million |
| 20 | Lionel Messi x Adidas | Photo of Lionel Messi posted before 2022 FIFA World Cup Final, advertising for Adidas | 22.6 million |
The Average Amount of Time Spent on Instagram Every Day
54.) As per Data Reportal’s global overview report, Instagram users spend an average of 24 minutes each day on the platform. This translates to 11.2 hours every month.
This figure may be further broken down as per users’ age. Instagram users under the age of 25, spend 32 minutes/per day, and users over the age of 25, spend 24 minutes/per day on the platform.
Additional Stats:
55.) Users of age below 25 spend more than 8 days each year on the network.
56.) Users of age over 25 spend more than 6 days each year on the network.
57.) A social media user spends 1 hour and 15 minutes on average each day on the platform.
58.) An average individual over the age of 18 will spend more than 19 days a year on social media across all platforms.
The introduction of Instagram Stories in 2016, which included features such as Boomerang & GIPHY stickers, has also led to an increase in the amount of time individuals spend on Instagram.
Source: (Instagram) (eMarketer)
Instagram Statistics for Businesses:
59.) 90% of Instagrammers follow at least one brand: Instagram is a place to build brand networks and enhance engagement with existing and potential consumers. Instagram delivers new business features on a regular basis. The platform also has a dedicated Instagram for Business handle to help you get started.
Know all about Instagram for Business by clicking HERE.
60.) Every month, A typical Instagram business profile gains 1.69% more Audience.
61.) One in every two people has used Instagram to explore new businesses: It’s a fantastic discovery tool! 50% of consumers use it to find new companies, goods, or services. Furthermore, two-thirds of respondents believe the platform promotes meaningful engagement with businesses.
62.) Instagram is used by 44% of individuals to purchase on a weekly basis: The shopping function was introduced recently, but it has already taken the retail industry by storm. According to an official Instagram report, 44 percent of users use the platform to shop on a weekly basis.
63.) In 2021, Instagram’s ad reach surpassed that of Facebook: Facebook’s worldwide ad. reach expanded by just 6.5%, while Instagram’s increased by a staggering 20.5%. If sponsored reach is a cornerstone of your social media plan. Take your business on the platform ASAP!
64.) Brands post 1.6 times/day on average: Taking yearly posts into account, 62.7 % are images, and 16.3 % are videos. If you’ve been sticking to a photo-only strategy, now could be the time to branch out.
The Best Time To Post On Instagram (2023)
The best time to post on Instagram varies from day to day. We have also covered this topic in a detailed manner in another post. You can check it out HERE.
Here is a table that shows the best time to post on Instagram each day of the week:
| Day | Ideal Time to Post | Peak Engagement Time |
| Monday | 6 Am, 10 Am, 10 Pm. | 11 Am to 2 Pm. |
| Tuesday | 2 Am, 4 Am, 9 Am. | 10 Am to 3 Pm. |
| Wednesday | 7 Am, 8 Am, 9 Am. | 11 Am to 1 Pm. |
| Thursday | 7 Am, 8 Am, 11 Pm. | 1 Pm to 3 Pm. |
| Friday | 5 Am, 1 Pm, 3 Pm. | 10 Am to 11 Am. |
| Saturday | 11 Am, 7 Pm, 8 Pm. | 10:00 am |
| Sunday | 7 Am, 8 Am, 4 Pm. | Around Noon. |
One thing to remember is that these times may not work for all. You might want to consider the following factors before deciding your sweet spot for posting:
- Time Zone and Location (of both yours and your audience).
- Primary audience.
- Your CTA.
NOTE: You might want to avoid publishing on Sundays because it has the lowest user involvement of the week.
How to Tackle the issue of Time Zones:
If your followers are from various nations or even the east and west coasts of the United States, this might affect your engagement.
The easiest approach to deal with this is to use Instagram’s insights function, which provides free statistics to all professional account users in the application itself.
To access it,
- navigate to your profile page and click the menu icon in the upper right corner.
- Select ‘insight’ from the list.
- Select the ‘audience tab’.
- scroll down to see the ‘Cities and location’ section.
By examining this data, you can determine what time zones the bulk of your users are in, and then arrange your posts around the top engagement periods We’ve shown above! Easy isn’t it?
Sources: (SproutSocial) (HubSpot)
Instagram Reel Statistics
Instagram reels are the direct answer to TikToks. Instagram reels have gained immense popularity ever since their launch in 2020. As a matter of fact, all of Instagram’s 2 billion MAUs now interact with the reels feature. Here are some more facts and figures associated with this cool feature:
65.) 2 billion people all over the world interact with Instagram reels every month.
66.) It is estimated that around 2.5 billion people will interact with the reels feature in 2023.
67.) Ads on reels have a 60-second limit.
68.) Reels have a 22% higher chance of engaging users on Instagram compared to a standard video post.
69.) Instagram reels are used most by people aged 18 to 34.
70.) 53.9% of the Instagram reel audience are males, and 46.1% are females.
Instagram Employee strength
71.) There are currently 450 people working at Instagram serving 2 billion monthly users. This is a minuscule figure when compared to parent corporation Meta’s Facebook, which has approximately 58,600 employees serving 2.9 billion users.
In comparison to other successful social media players, Instagram has always managed to operate with a small crew. For e.g., Twitter employs 6,600 people and serves over one-third of Instagram’s MAUs.
Timeline of workforce
- 2009: Kevin Systrom begins development on Burbn (Instagram) (single employee)
- 2010: Mike Krieger joined the project, bringing the total number of staff to 2.
- 2012: The Instagram staff expands to 13 people serving 30 million members before being acquired by Meta for half a billion U.S. dollars.
- 2022: Instagram has 450 employees serving Over 2 Billion active users.
Future Statistics for Instagram (2023)
Change is the only constant on Instagram! If you want your presence to be felt by the majority of the audience, you need to stay up to date with the latest trends. As we wind up 2022 and enter 2023, we have mentioned some crucial Instagram trends to look into and implement into your campaign to make it big!
Trend #1: Reels, Reels, and more Reels.
Short-form video content is the the eye-catcher on almost all social media platforms. Instagram reels, which were launched back in 2019 as the answer to TikToks, are spreading like wildfire. For a matter of fact, every Instagram user interacts with reels when they are on the platform. Check our complete guide on Instagram Reels here.
Trend #2: Paid advertising can be a way!
With the ever-changing Instagram algorithm, it is almost impossible to maintain a good organic reach on the platform. Harness the power of Instagram ads and get your business/brand in front of millions of eyeballs. A survey by Data reportal reveals that Instagram can reach 1.44 billion people through ads.
Trend #3: Collaborations!
One more great way to get extra reach is to post collaborative posts with accounts with higher engagement.
Trend #4: Dance and Meme Revolution.
One third of Instagram’s young users are “eager to see more dancing challenges in 2022,” according to the social media platform’s own 2022 trend report. Talking about memes, it has always been there isn’t it? Make use of these and grow your account to the next level.
Related Statistics:
Conclusion: Instagram Statistics For Marketers [2023]
Making the most of Instagram necessitates understanding how to adapt. Hopefully, this detailed breakdown of Instagram statistics above will assist you to master it this year.
Now that you understand the significance of it, it’s time to discover how to harness Instagram for your business so you can put all your knowledge to use.
Which statistic on this list astonished you the most?
Or perhaps you have a statistic that we haven’t included here.
In any case, please let us know by posting a comment below.
