Semrush Pricing (2026): New AI Plans, Features, & More

Semrush’s most powerful plan, Semrush One, is here. Semrush One features the combined tools of SEO Classic and AI Visibility plans, starting at $199/month. Meanwhile, regular Classic plans start from $139.95/month.

If you are new to the platform and want to try Semrush One, get an exclusive 14-day free trial on the Starter and Pro+ plans.

Let’s get into all the details about Semrush pricing.

Semrush One Pricing 2026

Semrush One has three pricing plans similar to the SEO Classic toolkit. However, before you commit to the plan, you can take advantage of the 14 days Semrush trial and explore all its AI-powered features. This will allow you to understand how Semrush One can blend with your marketing efforts. 

Let’s have a look at the differences:

Features	Starter	Pro+	Advanced
Monthly Pricing	$199/month	$299/month	$549/month
Annual Pricing	$165.17/month	$248.17/month	$455.67/month
Websites for Monitoring	5	15	40
Custom Prompts	50	100	200
Keywords	500	1,500	5,000
Site Audit Pages to Crawl Per Month	100K	300K	1M
JavaScript Rendering	❌	✔️	✔️
Historical Data	❌	✔️	✔️
Device Tracking	❌	✔️	✔️
API Access	❌	❌	✔️
Migration from 3rd Party Tools	❌	❌	✔️
AI Analysis	✔️	✔️	✔️
AI Brand Performance	✔️	✔️	✔️
Perception	✔️	✔️	✔️
Narrative Drivers	✔️	✔️	✔️

As I mentioned, Semrush One combines both the SEO Classic and AI Visibility plans. The pricing of SEO Classic starts at $139.95/month, whereas AI Visibility costs $99/month per domain. 

If you purchase them separately, it will cost you around $239 every month for the basic plan. At the same time, Semrush One will give you access to more tools, along with these two, saving you $40 every month. Savings can increase if you purchase higher-tier plans. 

Usually, you will only get a 7-day free trial on the Semrush One Starter and Pro+ plans. But with our partnership link, you will get an extended 14-day free trial. On top of that, you can also get 17% off on purchasing annually if you register through our link.

Semrush SEO Classic Pricing: Quick Comparison (2026)

As I already told you, the Semrush SEO toolkit offers three paid plans. Each has a different price tag and varying features.

Features	Pro Plan	Guru Plan	Business Plan
Best For	Beginners & Small Teams	Mid-Size Businesses & Agencies	Enterprises & Large Agencies
Monthly Price	$139.95/month	$249.95/month	$499.95/month
Annual Price	$117.33/month	$208.33/month	$416.66/month
Keywords to Track	500	1,500	5,000
Keyword, Backlink & Domain Analytics	✔️	✔️	✔️
Historical Data	❌	✔️	✔️
Content Marketing Platform	❌	✔️	✔️
API Access	❌	❌	✔️
Reports Per Day	3,000	5,000	10,000
Projects	5	15	40
Targets Per Project	1	10	Unlimited
Scheduled PDF Reports	3	3	3
SEO Content Templates	500	800	2000
Looker Studio Integration	❌	✔️	✔️

Let’s explore these plans in more detail and understand what sort of audience they are suitable for:

We have partnered with Semrush to provide a special offer, check an exclusive 14 days free trial of Semrush Pro and Guru Plan. During the trial period, you can try all the features the respective Semrush plan offers without any limitations. However, you have to provide your card details before opting for the free trial.

Semrush Pro Plan Breakdown

At the helm of Semrush’s offerings is its Pro plan. An entry-level plan that includes a sprinkle of everything Semrush has in store. To opt for the Semrush Pro plan, you must shell out $139.95 each month for as long as you wish to continue.

However, if you go for annual billing, every Semrush plan comes with a 17% additional discount. With the discount added, the Pro plan will cost you $117.33 monthly when billed yearly.

What does the Semrush Pro Plan Include?

• You can manage up to five projects.
• Can track up to 500 keywords.
• Generate 10,000 results per report.

On top of that, you have access to Semrush’s state-of-the-art SEO, PPC, and Social media tools, which include keyword research, domain analysis, site audit, and several social media tools.

Will the Semrush Pro plan suit you?

That depends on your SEO proficiency. The pro plan is best for newbie SEOs, entry-level marketers, and small teams. The domain analysis and keyword tracking ability might seem limited, but when you are just scratching the surface, the amount of functionality the Semrush Pro plan offers is sufficient.

Semrush Guru Plan Breakdown

Next is the Guru plan, which will set you back $249.95 monthly. However, with an added discount of 17%, the Guru plan costs $208.33 monthly if you are ready to pay for the whole year.

The main differentiators between the Guru and Pro plans are the content marketing toolkit, the facility to retrieve historical data, and GDS integration.

What does the Semrush Guru Plan include?

• You can manage up to 15 projects.
• Can track up to 1500 keywords.
• Generate up to 30,000 results per report.

Will the Semrush Guru plan suit you?

The content marketing toolkit is helpful to those with big sites. It allows additional data to curate the right content. Likewise, the Guru plan might be sufficient if you are deep into managing multiple SEO projects. More so, if you are a mid-sized agency or a business with an in-house SEO team, the Guru plan is best.

Semrush Business Plan

The previous two Semrush plans are for small-timers – professionals and businesses alike. However, the Semrush Business plan is where things are on the next level. You have a few SEO clients, sure, Guru Plan can manage, but if you are a big-time SEO agency with an extensive portfolio, only the business plan can meet your needs.

It’s the most expensive Semrush plan and comes with a price tag of $499.95 when billed monthly. When you pay annually, the cost comes down to $416.66 a month.

What does the Semrush Business plan include?

• You can manage up to 40 projects.
• Can track up to 5000 keywords.
• Can generate up to 50,000 results per report.

Will the Semrush Pro plan suit you?

Are you a power user with multiple SEO clients? Have to handle loads of marketing data? Are you an established business with extensive marketing operations? If ‘Yes,’ the Semrush Business plan will be best for you.

Add-ons with Semrush SEO Toolkit Plans

There are multiple add-ons to extend the capabilities of Semrush plans. However, you have to pay extra dollars for that.

Here’s the pricing structure for the add-ons;

1. Each Semrush account is limited to a single user. To add an extra user, you have to pay an additional fee.

• $45/mo per user for the Pro plan.
• $80/mo per user for the Guru plan.
• $100/mo per user for the Business plan.

2. The Lead-Generation costs $90/month for 1000 outreach credits

3. Base Report addon costs $10/month for every plan. You can integrate basic Semrush tools with this add-on.

4. Pro Report is an advanced version of Base Report, with options to integrate 40+ Semrush and third-party integrations. It costs $20/month for every plan.

These add-ons are also available with other toolkit plans (pricing might differ) that I am going to discuss in the next section.

Bonus: You get an additional 17% discount if you opt for Semrush annual billing.

Semrush AI Visibility Toolkit Pricing

The AI SEO toolkit is the newest addition to the Semrush ecosystem. Basically, this is a standalone tool that you can add to your current SEO toolkit subscription or purchase separately. It costs $99/month per domain. That means you need to purchase more AI addons if you are handling multiple sites. 

You can purchase this add-on on a monthly or yearly basis. However, the pricing will be the same even if you purchase annually upfront. 

With this toolkit, you can access these features:

• Citations and Mentions in LLMs: Once your domain is added to the toolkit, you’ll be able to see how often an LLM (like ChatGPT, Gemini, or Google AI Mode) mentions your brand and for which keyword. 
• Comparison with Competitors: You can add up to 9 competitors to a similar niche as yours to see where your site stands in LLMs against them. You can choose the LLMs (available ones) to check AI visibility in percentage.
• Get Instant Areas of Improvement: Even if you don’t add any competitors, the tool analyzes your site and prepares a report and a PIP with pointers where you can focus your efforts. 
• Keyword Opportunities: Once your comparison is done, the AI SEO toolkit gives you a list of keywords where your brand can dethrone your competitors. 
• AI SEO Audit: Apart from the standard auditing, you can run an AI SEO audit to check average AI visibility and rankings across different devices and LLMs. You can keep a tab on this tracker to find regularly updated keywords so you don’t miss any opportunity to improve your rankings. 

There is no free trial available on the AI Visibility plan. Luckily, this tool is included with Semrush One, which offers a 14-day free trial, so you still have options to try its features for free.

To know more about these AI and standard SEO tools, check out our Semrush review, where we have reviewed all the features and accuracy in very detail. 

Other Semrush Toolkits – What’s New?

As I mentioned above, Semrush rolled out new toolkits that can cater to users with different needs. Now, they don’t have to rely on specific SEO toolkit plans to try these, as they are available as individual plans.

Check out what new Semrush has for its users below:

1. Content Plans – $60/month 

The Content Toolkit, previously known as ContentShake AI, is available for users who want to generate unlimited content for their website. What used to be an add-on is now available as a solo toolkit plan.

This plan will help you generate unlimited SEO-friendly content that will fetch you better engagement and, eventually, better traffic.

Since this is the beta version, you can only get country-specific, low-hanging topic ideas with no limitations. However, you will get 5 SEO content boosts every month that you can use to optimize your top pages.

2. Traffic & Market Toolkit Plan – $289/month

The Traffic & Market Toolkit is designed for businesses making strategic data-driven decisions about their digital marketing efforts. This plan provides deep insights into website traffic patterns and market dynamics.

This plan will help you analyze competitor traffic and market trends with access to historical data from 190+ countries and regions, allowing you to benchmark against up to 100 competitors simultaneously.

Key features of the plan include Traffic Overview, Daily Trends analysis, Market Overview insights, Traffic Distribution tools, Competitor monitoring capabilities, and Regional trends analysis. The Business tier is coming soon for teams managing growth and complexity, with advanced features like Industry Overview, Page Groups, and Custom Competitor Monitoring.

3. Local Toolkit Plans – Starting at $30/month

The Local Toolkit offers three tiers (Base, Pro, Business) specifically designed for local businesses to manage their online presence and local SEO efforts.

The Base plan at $30/month targets small local businesses with Google Business Profile integration, GBP review management with AI, and Map Rank Tracker with 375 credits. The Pro plan at $60/month scales up for growing businesses with 1,225 credits, advanced listing management features, and team collaboration tools.

This toolkit will help you optimize your local search presence through automated review management, local rank tracking, competitor analysis, and comprehensive local SEO reporting. The Business plan offers custom pricing with priority customer support and unlimited features for large-scale local operations.

4. Social Toolkit Plans – Starting at $20/month

The Social Toolkit provides three pricing tiers for social media management, from individual creators to large enterprises.

The Base plan at $20/month serves individuals and small teams with AI social content generation (30 posts), management of up to 5 profiles, and 50 posts to schedule monthly. The Pro plan at $40/month expands to unlimited generation, 10 profiles, and unlimited scheduling, while the Business plan at $250/month offers enterprise-level features for scaling businesses and agencies.

The Social toolkit will help you streamline your social media management with AI-powered content creation, competitor social media analysis, performance tracking across multiple platforms, and comprehensive social media reporting and analytics.

5. Advertising Toolkit Plans – Starting at $99/month

The Advertising Toolkit focuses on competitive advertising research and campaign optimization with two main tiers.

The Base plan at $99/month targets local businesses and marketers with unlimited ad spend analysis, AI-generated Google and Meta ad copy (100 pieces each monthly), competitor keyword tracking, and PLA research capabilities. The Pro plan at $220/month adds advanced features like competitor ads analysis, historical advertising data, and exclusive insights on display, video, and social ads.

This toolkit will help you maximize your advertising ROI through comprehensive competitor ad analysis, AI-powered ad copy generation, keyword research for paid campaigns, and detailed PPC performance tracking across multiple platforms.

6. AI PR Toolkit

Semrush rolled out a new plan in October 2025 – the AI PR Toolkit. With this toolkit, users can create media lists and send them to their targeted campaigns. 

Basically, the features of the AI PR toolkit will allow you to find media outlets that LLMs trust to send targeted pitches for better AI-driven digital PR. 

If you go with its Pro version, you can unlock more features like detailed analytics, follow-ups, updates on media coverage, and LLM-cited media. 

The tool is intuitive and beginner-friendly, even if you have no experience with any PR tool. If you want to try the tool, you can start with the 7-day free trial. Those who are already paid subscribers can also get started with the free trial. 

My Verdict: Get the Semrush One Plan Starting from $199/month

Wrapping up, that was all about Semrush’s pricing plans with sheer details that will help you choose the right subscription plan for your needs.

If you are still in doubt, I would suggest you claim the 14-day Semrush One free trial to try the tool for FREE.

With the free trial options, you can claim a 14-day free trial of the Starter and Pro+ Plans.

Use the new AI potential, subscribe to a paid Semrush plan, and take your search engine analysis to a whole new level!

FAQs On Semrush Pricing