Launched in 2022, Clubhouse gained immense popularity during the COVID-19 pandemic as people sought innovative ways to connect with others. Its unique feature of enabling live audio conversations provided a more intimate and engaging way of communication than text or video chat.
The app’s popularity peaked in 2021 with over 10 million active users. However, in 2022, as people reverted to their normal lives, other social media platforms started offering similar features, and Clubhouse’s growth began to slow down.
Fast forward to April 2023, Clubhouse announced that it was laying off over half of its staff. The move is seen as a sign that the company is struggling to maintain its momentum.
Let us take a look at all the latest clubhouse statistics in this post:
Clubhouse Statistics (Top Picks)
- Clubhouse has over 10 million users according to the most recent data.
- 56% of Clubhouse users are between the age of 18 to 34.
- Clubhouse’s official website currently gets traffic of around 2 million every month. The United States, Taiwan, and India are the top 3 countries sending the most traffic to the platform.
- Clubhouse’s current valuation is $4 billion. The platform has raised more than $10 million to date from over 180 organizations and venture capitalists.
- The Clubhouse app has been downloaded over 20 million times to date. the app was downloaded 686,299 times in January 2023 alone.
- Clubhouse laid off 50% of its workforce in April 2023.
Clubhouse User Statistics (2023)
- Clubhouse has over 10 million weekly active users.
- Initially, Clubhouse had 1500 beta testers. One month later, the platform had roughly 270 daily users. The number of users gradually rose, reaching 600,000 in December 2020.
- The platform had 2 million members by January 2021.
- Clubhouse attracted almost 4.6 million users between the 1st and 16th of February 2021, which was the period with the highest user increase.
Below is a table showing the growth of Clubhouse users over time.
| Date | Users |
|---|---|
| May 2020 | 1,500 |
| December 2020 | 600,000 |
| January 2021 | 2 million |
| February 2021 | 10 million |
Clubhouse Demographics
These stats are only regarding the US user base of Clubhouse.
- Over half of the clubhouse users are between the age of 18 to 34, accounting for 56%.
- People aged 35-54 make up 42% of the clubhouse’s total users.
- And the remaining 2% are 55 years and above.
| Age | Share of respondents |
|---|---|
| 18 to 34 | 56% |
| 35 to 54 | 42% |
| 55 and above | 2% |
Clubhouse Popularity Statistics
Clubhouse ranks #13 in the News Section of the apple app store as of January 2023.
Although it’s a social media platform, we guess that most users access it to get news, which is why the ranking in News Section.
- Clubhouse won in the category of “Best For Fun” in the United States Google Play awards 2021.
- Clubhouse also won the Users’ Choice App of 2021 (India). As per Google, This highlights India’s growing preference for speech and audio-based platforms.
- Clubhouse has an average rating of 4.8 out of 5 on the apple app store, where more than 705,000 users have voted.
- Clubhouse has an average rating of 4.5 out of 5 on the apple app store, where 4,58,210 users have voted.
- Clubhouse has an average rating of 4.5 out of 5 on the apple app store, where 4,58,210 users have voted.
Clubhouse Download Statistics
- Clubhouse had 34.4 million downloads globally as of September 2021.
- The top three markets (As per iOS downloads) are the USA, Japan & Germany.
Below is the breakdown of Clubhouse downloads till September 2021
| Date | Downloads |
|---|---|
| Dec 2020 | 2 million |
| Mar 2021 | 17.4 million |
| Jun 2021 | 29.1 million |
| Sep 2021 | 34.4 million |
Clubhouse Download Statistics by Region
As per the latest figures from Statista, the Asia Pacific region dominates the share of clubhouse downloads. Europe, the Middle East, and Africa come second, and the North & Latin American regions rank third.
To put things into perspective,
Below is the complete breakdown of Clubhouse Downloads according to region.
| Date | APAC | EMEA | NALA |
|---|---|---|---|
| September 2020 | 22 | 106 | 1,942 |
| October 2020 | 814 | 1,061 | 19,002 |
| November 2020 | 1,084 | 13,057 | 64,485 |
| December 2020 | 6,043 | 113,864 | 8,98,055 |
| January 2021 | 2,92,990 | 8,74,051 | 1,110,115 |
| February 2021 | 3,097,908 | 4,071,839 | 1,985,838 |
| March 2021 | 6,52,325 | 1,360,032 | 7,12,358 |
| April 2021 | 1,96,035 | 4,30,040 | 3,32,621 |
| May 2021 | 1,506,035 | 9,12,730 | 3,98,012 |
| June 2021 | 6,654075 | 9,45,044 | 4,32,488 |
| Jul 2021 | 1,990,894 | 442,590 | 308,203 |
| Aug 2021 | 1,088,402 | 355,732 | 323,922 |
| Sep 2021 | 662,040 | 295,577 | 218,308 |
| Oct 2021 | 453,037 | 283,638 | 190,072 |
| Nov 2021 | 473,884 | 241,215 | 207,951 |
| Dec 2021 | 329,990 | 257,837 | 929,671 |
| Jan 2022 | 365,616 | 272,117 | 530,717 |
| Feb 2022 | 308,800 | 232,593 | 294,597 |
| Mar 2022 | 319,420 | 248,476 | 224,082 |
| Apr 2022 | 233,807 | 214,958 | 188,456 |
| May 2022 | 323,295 | 182,733 | 180,271 |
Clubhouse Search Interest Statistics
As per exploding topics, searches for the “clubhouse app” have dropped drastically. The searches peaked on February 01, 2021.
- If we consider February 01 as 100 in terms of Searches, the number is only 01 as of August 2023.
Below is the infographic from Exploding Topics.
Below is a similar chart from Google Trends:
Clubhouse usage statistics outside of the US
As per Appfigures, Clubhouse recorded the following amount of downloads outside of the United States (mainly in February 2021):
- With 250,000+ downloads, Germany topped the list.
- Japan followed with 225,000+ downloads.
- With 220,000+ downloads, the United Kingdom came in third.
- Turkey was fourth with 125,000+ downloads.
- Canada bagged the fifth spot with 85,000+ downloads.
- Countries like Australia, the Czech Republic, Italy, Austria & Switzerland had less than 50,000 downloads each.
- Countries like Australia, the Czech Republic, Italy, Austria & Switzerland had less than 50,000 downloads each.
Clubhouse Influencer Statistics
Among the 10 million users, these are the most followed clubhouse accounts as of 2023.
| User (Profession) | Followers |
|---|---|
| Anu (Head of Community Clubhouse) | 7.4 Million |
| Paul Davison (Clubhouse Co-Founder) | 6.5 Million |
| Tiffany Haddish (Comedian) | 5.9 Million |
| Felicia Horowitz (Activist) | 5.4 Million |
| Marc Andreessen (Investor) | 5.1 Million |
| Anu (Head of community Clubhouse) | 5 Million |
| Chris Lyons (Businessman) | 4.9 Million |
| Jared Leto (Musician, Actor) | 4.9 Million |
| Shaka Senghor (Author) | 4.7 Million |
| Van Jones (News presenter) | 4.6 Million |
Most followed clubs on clubhouse In 2023
Startup Club is the most followed club on Clubhouse.
Womxn in Business is the second most followed club on the platform as of 2023.
Here is a table showing the most followed clubs on Clubhouse as of 2023:
| Club Name | Followers In thousands |
|---|---|
| Startup Club | 175 |
| Womxn in Business | 151 |
| OG Club | 146 |
| Instagram Marketing Secrets | 120 |
| Human Behaviour | 119 |
| Creative Executive Officers | 112 |
| The Hustler Club | 101 |
Trending Topics on Clubhouse 2023
- Sales are the most popular topic on Clubhouse, with 564 million engagements from January 2020 to February 2021.
- Social media, advanced tech, entrepreneurship, and business were among the other hot subjects.
Below is the full breakdown of Clubhouse’s most popular and trending topics as of 2023.
| Topics | Impressions |
|---|---|
| Sales | 564 Million |
| Social Media | 532 Million |
| Deep tech | 528 Million |
| Startups | 464 Million |
| Business | 194 Million |
| Influencers | 176 Million |
| Women | 160 Million |
| Music | 159 Million |
| Black Culture | 103 Million |
| Mental health | 95 Million |
| Politics | 75 Million |
| Sports | 37 Million |
| Dating | 5 Million |
Clubhouse Revenue Statistics
- Clubhouse is worth $4 Billion as of 2023.
As per the Clubhouse financial results for the fiscal year 2021.
- Net revenues grew 321% versus the prior year to $4.2 million.
- For the year ending December 31, 2021, Net Revenue was $4,253,765.
- Operating costs were $15,514,421 for the year ending December 31, 2021.
- Clubhouse’s Net Loss for the year ending December 31, 2021 was $22,245,656.
Clubhouse Funding
Clubhouse Media Group has received fresh long-term finance, including a $15 million equity line, as well as short-term debt, to help it grow its operations as they enter their second year of their venture.
Official statements from Clubhouse about their Financials.
Below are some statements by Mr. Dmitry Kaplun (Chief Financial Officer of Clubhouse Media Group) during the release of results for the fiscal year 2021.
- In terms of operations, while clubhouse recorded more costs in 2021 than the previous year, they have been reducing their quarterly net loss for the last four quarters, starting with the quarter ending September 30, 2021.
- In a final couple of months of 2021, Clubhouse closed its physical content houses, resulting in a considerable reduction in monthly cash burn. Clubhouse believes that in 2023 and beyond, this will be completely reflected in a smaller expenditure basis.
How Does Clubhouse And Its Creators Make Money
Clubhouse has a feature called ‘Payment” that allows its creators to make money. It’s just like the Clubhouse version of Venmo.
A user may make a payment by going to the profile of the creator to whom they wish to donate money. The user will be able to touch “Send Money” and input an amount if the author has enabled the option.
Users can make payments through Debit and credit cards.
The creator will receive 100% of the money. A modest card processing fee will be charged to the individual giving the money, which will go straight to the payment processing partner. The clubhouse isn’t going to take anything.
It’s worth noting that Clubhouse’s initial attempt at commercialization involves no percentage cut of its own. While it presently relies on venture financing to keep operating, it will ultimately need to produce money to become a self-sustaining business.
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Conclusion: Clubhouse Statistics [2023]
Clubhouse did not stand the test of popularity quite well.
Initially, its exclusivity was a draw, but this decreased when it opened to the general public. Also, competition from major players like Twitter, Facebook, and Spotify weakened Clubhouse’s appeal. Additionally, establishing a sustainable business model was a challenge since the app relied on advertising revenue. Although Clubhouse continues to operate, it no longer has the same status as before. The company is working to revive the app’s appeal, but it faces formidable hurdles.
This post is updated with the latest information. Let us wait and watch how the Clubhouse team plan to bring it back to life.
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