70+ Affiliate Marketing Statistics 2023

Affiliate Marketing Statistics — DemandSage

When affiliate marketing first appeared on the scene in the 90s, since then, it has completely transformed the face of business as we know it today. Ordinary people were suddenly earning millions in commissions while businesses were making substantial profits.

Affiliate marketing is still one of the most profitable options for Internet businesses today. As of 2023, the affiliate marketing industry is worth $17 billion. It enables you to monetize your website while collaborating with some of the world’s largest businesses.

As businesses were beginning to realize the Internet’s potential back then. They did not have a clear-cut strategy for affiliate marketing. In today’s data-driven world, we have access to a variety of statistics to rely on. So, if you’re a business that is looking to roll out an affiliate program or a marketer who wishes to earn through affiliate marketing. We have in-depth and updated affiliate marketing statistics to help you make informed decisions.

Affiliate Marketing Statistics (Top Picks)

  • Affiliate marketing has a market value of $17 billion as of 2023.
  • It was estimated that affiliate marketing spending in 2022 will be around $8.2 billion U.S. dollars. Seeing the growth chart, we can expect the same to be around $13 billion in 2023.
  • 16% of online orders in the United States come through affiliate marketing.
  • Affiliate marketing is used by 83% of marketers to raise brand recognition.
  • Some of the top businesses in the world get 5% to 30% of their internet revenue via affiliate marketing.
  • 57.55% of affiliate marketers earn less than $10,000.
  • 80% of brands have an affiliate program.
  • Bloggers and Review sites are the leading channels for affiliate marketing.
  • There are over 10,000 affiliate marketing related services and companies globally

General Affiliate Marketing Statistics at a Glance

1.) In the United States alone, articles and blogs account for nearly 40% of affiliate publisher income (Awin Report)

2.) Since 2015, searches for the keyword “affiliate marketing” have increased by more than 300%. (Google Trends)

Google trends show interest in a keyword on a scale of 100. In 2023, the interest in the term “affiliate marketing.” is a solid 100. Back in January 2015, the interest was at 50.

3.) Affiliate programs are used by 84% of businesses. (Mediakix)

4.) Across sectors, the organic search yields a traffic share of 53% on average. (BrightEdge)

5.) 53% of Shoppers research before buying to ensure they are making the best possible choice. (Think With Google)

6.) Affiliate marketing is seen as a critical skill by 40% of digital marketers. (BloggingX)

7.) Affiliate programs are the most important client acquisition method for 40% of US firms. (Backlinko)

8.) Approximately 67.32% of affiliate marketers communicate with clients using social media. (Blogging Master)

9.) The apparel business accounts for about a quarter of all affiliate programs. (The AM Navigator)

10.) Mobile devices account for 50% of affiliate-related traffic. (Call Hippo.)

11.)  Affiliates advertise B2C items or services in 81.4% of services. (AffStat)

12.) A whopping 94% of publications utilize numerous affiliate marketing programs. (Affise)

13.) Prior to making a purchase, 74% of United States internet consumers visit numerous affiliate websites. (Worldwide Cyber Cash)

14.) Affiliate marketing is used by 79% percent of businesses to engage existing clients. (Get Cake)

15.) Blogging is used by over 65 percent of affiliate marketers to drive visitors. (BloggingX, Awin)

16.) In the United States, 71% of affiliate publishers operate with three or more networks. (Forrester)

Affiliate Marketing Revenue Statistics at a Glance

17.) Around 86% of publishers anticipate that their affiliate marketing revenue will remain stable or rise in the future. (Fetch Profits)

18.) Yearly affiliate marketing revenue of up to 20% is reported by 65% of retailers. (BloggingX)

19.) As of 2023, 15% of affiliate marketers earn between $80,000 to $1 million annually. (Authority Hacker)

Here is a table showing the income of affiliate marketers:

IncomeShare of Affiliate Marketers Earning It
Upto $80,00080%
$80,000 to $1 Million15%
Over $1 Million1%

20.) According to 73% of retailers, affiliate marketing initiatives fulfil their income goals. (Fetch Profits)

21.) Affiliate marketing generates at least $20,000 in yearly revenue for 35% of affiliates. (AffStat)

22.)ShareASale controls the majority of the worldwide affiliate marketing business with 55.7% and 241,000+ affiliate partners. (Appsero, ShareASale)

23.) The affiliate sector is responsible for 16% of all internet orders and Advertisers generate between 15% to 30% of all sales via affiliate programs. (Uniqodo, Truelist)

24.) Affiliate marketing has been used by 81% of marketers and 84% of publishers in the United States alone. (Forrester)

25.) Affiliate marketing-generated whooping $6.4 billion in revenue in 2019. (eMarketer)

26.) Affiliate marketing accounts for 16% of worldwide e-commerce revenues. (Fetch Profits)

27.) With a 39% stake in the worldwide affiliate marketing sector, America is the dominant participant. (Software Locator)

28.) The global affiliate marketing industry is worth $17 billion as of 2023.

29.) Over $1 billion in revenue is generated by the top coupon affiliate websites. (Statista)

30.) Amazon associates have over 900,000 affiliates (Statista)

31.) Affiliate Marketing spending in the USA is projected to reach $13 billion in 2023:

YearAffiliate Spending
2010$1.6 Billion
2011$2.1 Billion
2012$2.5 Billion
2013$2.9 Billion
2014$3.4 Billion
2015$4.2 Billion
2016$4.8 Billion
2017$5.4 Billion
2018$5.9 Billion
2019$6.4 Billion
2020$6.8 Billion
2021 $7.4 Billion
2022$8.2 Billion
2023$13 Billion

In-depth Statistics

32.) Since the Covid-19 outbreak, 65% of Chief financial officers planned to increase their investment in affiliate marketing. (Awin, Saas Scout, Finances Online)

The annual growth rate of affiliate marketing is predicted to be over 10%.

Most affiliate networks, on the other hand, indicate a rise in investment, and marketing activity. For e.g. the number of advertisers on Amazon increased by 150% in the month of July in 2020.

33.) Each year, the affiliate marketing sector’s overall revenue grows by 10%. (Streamline)

It is clearly clear that the affiliate marketing sector’s income is expanding year after year. According to current statistics, incomes have been increasing by 10% each year since 2015, and this trend appears to be continuing well into 2023. It is reasonable to predict that there will be a significant increase in the number of experts and agencies in this business in the future.

34.) According to the most recent data, affiliate marketing is used by more than 80% of advertisers. (Rakuten Advertising)

The Rakuten Affiliate Network report reveals some intriguing tendencies. According to the reports, 8 out of 10 marketers use affiliate marketing in their firm and indicate that these agreements provide around 20% of their annual income.

35.) Mobile devices account for more than half of all affiliate referral traffic. (Saas Scout)

As per the existing mobile affiliate marketing statistics, every other website visitor reads blog posts on a smartphone when hunting for a certain product or service.

That’s why affiliate marketers optimize their websites to make them more responsive, create a better user experience, and earn more visitors.

36.) Affiliate marketing accounts for 15% of all online media profits. (Business Insider)

This means that publishers have become a critical component of the purchasing funnel. While advertising may attract a large number of individuals and convert them into purchasers, businesses are becoming aware of an alternative, and far less expensive, strategy to acquire new leads and consumers.

37.)  Blogging generates commissions for 64.48% of affiliate marketers. (Wonder)

Affiliates can generate traffic in a variety of ways. According to recent affiliate marketing statistics, approximately 65% of marketers utilize blogging as their primary traffic generation channel. Another 69.22% utilize SEO, while 67.32% use social networking sites.

38.) B2C affiliate programs account for 59.32% of all affiliate programs used by marketers. (Wonder)

B2C sales are the most common accounting for 59.32%, and the majority of affiliate marketers use B2C programs to promote items. B2C campaigns, on the other hand, are used by 22.08% of marketers.

39.) According to 76% of content providers, affiliate marketing has made monetization simpler. (Sovrn)

Nearly 8 out of 10 content marketers believe affiliate programs have made their monetization easier, and this is the primary reason for their enthusiasm for these programs. Furthermore, 45% of website owners claim that posting Affiliate links in blogs did not detract from the user experience in any way.

Realted Reads: Content Marketing Tools

40.) 24.46% of affiliate marketers locate affiliate programs on the merchant’s website. (Cleverbridge)

Another 19.21% will utilize search engines like Google and Yahoo, while 17.52% will browse for programs on affiliate network websites.

41.) Health and Wellness is the most profitable Affiliate Niche. (Influencer Marketing Hub)

The actual worth of the Health and Wellness industry is well over $4 trillion US dollars. The affiliates in this niche earn the most. Although the earnings are high, the competition is fierce and sometimes impossible to rank. As it is a very sensitive topic, people only trust Authoritative sites like WebMD, etc.

42.) According to 18.15% of marketers, the most crucial aspect to consider when enrolling for a certain program is product or service relevancy. (Business4You)

Another 15.97% believe the program’s credibility is the most essential aspect, and 11.58% say they chose the program after examining and monitoring the program.

43.) Social media networks are used by more than 65% of marketers to connect with potential consumers.

More than 2 billion individuals have a Facebook, YouTube, or Instagram account. Instagram now has over 2 bil. active users. With such large numbers, it’s no surprise that affiliate marketers use social media to engage with specialty groups.

44.) Approximately 65% of retailers claim yearly revenue through affiliate marketing of up to 20%. (Bloggingx)

This data suggests that a large number of affiliate marketers are pleased with the results of their efforts. Additionally, affiliate marketing statistics show that the size of their yearly income ranges from 5% to 20%, and almost 60% of merchants produced earnings of $5 million or more by spending wisely.

45.) More than 80% of marketers anticipate an increase in their income in the future. (Fetch Profits)

This stresses the effectiveness and dependability of affiliate marketing.

Additionally, 90% of retailers want to maintain or raise their affiliate marketing expenses. This is due to the fact that affiliates are no longer restrained to selling only physical products, Now marketers are joining affiliate programs for softwares, ebooks, digital courses, etc.

46.) Booming Affiliate Niches (Influencer Marketing Hub)

The Fashion industry is taking the affiliate industry by storm. With the recent increase in Instagram and Tik Tok influencer marketing, People are buying products recommended by their favorite influencers

Other booming Niches Include:

  • Beauty products
  • Luxury Items
  • Travel and Tourism. 
  • Pet Care
  • Gaming
  • Technology
  • Sports
  • Personal Finance

47.) About 9% of affiliate marketers earn more than $50,000 per year. (Investopedia)

Approximately 9% of affiliate marketers currently earn more than $50k annually.

It’s vital to understand that the revenue of different sorts of marketers fluctuates significantly. Only about 9% of all sector experts earn more than $50k/year. There is also a small percentage of marketers earning billions.

48.) Affiliate marketers can make anything from $10.000 to $400.000 per year. (Neil Patel)

While it’s impossible to anticipate affiliate income with accuracy, Neil Patel, who is among the most successful marketers, believes that affiliate marketing earnings may range from $10k to $400k annually. The greatest affiliates may make up to $1.500.000 per year, if not more.

49.) An affiliate marketer in the United Kingdom earns around £35,000 annually. (Glassdoor)

In the United Kingdom, the average affiliate marketing revenue is around £35,000 per year. The source’s data is largely contributed by people who work as affiliates for larger corporations. Their salaries range from £21k to £61k a year. We believe self-employed marketers earn significantly more in the same amount of time.

50.) United States marketers earn a huge portion of affiliate income (PayScale, Taboola)

The average affiliate marketing earnings of a marketer in the United States is around $50,000 annually. The bottom 10% of affiliate marketers earn around $37k per year, while the top 10% earn $71k per year.

51.) In 2021, Amazon made $470 bil. in revenue through affiliate programs. (Amazon, Forbes)

If we look at the most recent Amazon sales figures to have a better understanding of affiliate marketing and its possibilities. Amazon generated $469.8 billion in net sales in 2021, which is a 22% increase over revenue of $386 billion in the previous year.

These high figures explain why most affiliates start their careers on Amazon’s network. It’s simple to join Amazon’s associate program, and marketers may start attracting an online following right away.

52.) Affiliate marketing spending in the United States will reach $13 billion in 2023 (Statista)

Around $1.6 billion was spent on affiliate marketing in 2010, when the idea was still in its infancy. Since then, the figure has risen steadily, reaching $6.8 billion in 2020.

The upward trend is expected to continue this year, with total spending expected to exceed $13 billion in 2023.

53.) The United States controls 39% of the global affiliate marketing business. (Saas Scout)

The future of affiliate marketing is inextricably linked to the internet market in the United States. According to available statistics, the United States has the largest share of worldwide affiliate marketing accounting for 39%. The United Kingdom comes in second with 15%, followed by Germany with 11%. India has around 2% of the share.

54.) Artificial Intelligence and voice search are the next BIG things to watch out for in 2023.

Over 72% of smartphone users use voice assistants every day. Nearly 40 million people have a smart speaker at home in the United States alone. By 2023, it is projected that 50% of households in the United States will have a smart speaker, which is equivalent to around 63 million households.

According to one more study, 43% of the people who own smart speakers use voice search to shop.

Related Reads: Artificial Intelligence Statistics

Demographics of Affiliate Marketing

55.) Males make up 54% of affiliate marketers, while female affiliates make up for 43% percent.

56.) Roughly 32% of affiliate marketers are between the ages of 35 to 44.

57.) 57% of affiliate marketers are situated in the United States, 10% percent in Canada, and 2% in India

58.) The percentage of affiliate marketers who are single is 34, and the ones who are married is 55.

59.) Affiliate marketers work from home 54.28 percent of the time, while they work from the office 19.21 percent of the time.

60.) In most affiliate systems, roughly 10% of marketers account for around 90% of revenues.

61.) Smartphones alone drive 50% of the traffic to the Awin marketplace.

62.) Direct payment options are preferred by almost 50%  of affiliate marketers.

63.) PayPal is used by 19.16% of marketers as their primary payment channel, followed by BTC (bitcoin) , which is used by 69% of the affiliates’ population.

64.) The speed with which a website loads has a significant impact on the revenues.

65.)  47% of site visitors want the website to load in under 2 seconds.

66.) If your site takes more than 3 seconds to load, you’re likely to lose 40% of your clients.

67.) A one-second delay in the loading time of a site leads to 7% fewer sales.

68.) Saas-based products pay 20 to 70% commission to their affiliates.

69.) Over 60% of affiliate marketers use social media to reach out to potential customers.

70.) 54% of affiliate marketers are males while 43% are females.

Here is a table showing the gender split of affiliate marketers:


More Stats Data

Conclusion: Affiliate Marketing Statistics (2023)

We hope the Statistics mentioned above should have helped you understand how big is the affiliate marketing segment.

It’s critical to continue producing fresh content that is well-researched and gives users and prospective purchasers the solutions and knowledge they need.

The figures above demonstrate how essential this sector is and how large it will grow in the future. If you’re confused about how to approach this industry, use our detailed statistical guide as your mate in the learning process and start with your first website today!


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