Affiliate Marketing Statistics For 2024 (Data & Latest Trends)

With a market size of $27.8 billion, Affiliate Marketing is growing at a very handsome rate. The industry is expected to reach $48 billion by 2027.

Almost every brand has an affiliate program, and the competition is very high. If you wish to gain an edge while starting out in affiliate marketing or need to enhance your current efforts, it is important to make data-backed decisions.

Take a look at this comprehensive list of affiliate marketing stats to help you plan for 2024!

Affiliate Marketing Statistics 2024 (Top Picks)

  • Affiliate marketing has a market value of over $27.8 billion.
  • It is estimated that affiliate marketing spending will be around $15.7 billion in 2024.
  • 107,179 companies worldwide make up the Affiliate Networks industry.
  • 16% of online orders in the United States come through affiliate marketing.
  • Affiliate marketing is used by 83% of marketers to raise brand recognition.
  • Some of the top businesses in the world get 5% to 30% of their internet revenue via affiliate marketing.
  • 80% of brands have an affiliate program.
  • Bloggers and Review sites are the leading channels for affiliate marketing.
  • Amazon’s affiliate program is the biggest in the world.

General Affiliate Marketing Statistics

  • In the United States, affiliate publishers make almost 40% of their income from articles and blogs. (Post Affiliate Pro)
  • Since 2015, searches for the keyword “affiliate marketing” have increased by more than 300%. (Google Trends)

Google Trends shows interest in a keyword on a scale of 100. The interest in the term “affiliate marketing.” is a solid 92 as of January 2024.

Affiliate Marketing Google Trends Report
Source: Google Trends
  • Affiliate programs are used by 84% of businesses. (Outbrain)

Know about the highest-paying ones here.

  • Across sectors, organic search yields a traffic share of 53% on average. (BrightEdge)
  • 53% of Shoppers research before buying to ensure they are making the best possible choice. (Criteo)
  • Affiliate marketing is seen as a critical skill by 40% of digital marketers. (LinkedIn)
  • Affiliate programs are the most important client acquisition method for 40% of US firms. (SliceWP)
  • Approximately 67.32% of affiliate marketers communicate with clients using social media. (99Firms)
  • The apparel business accounts for about a quarter of all affiliate programs. (Post Affiliate Pro)
  • Mobile devices account for 50% of affiliate-related traffic. (SimilarWeb)
  • Affiliates advertise B2C items or services in 81.4% of services. (Referral Rock)
  • A whopping 94% of publications utilize numerous affiliate marketing programs. (Affise)
  • Prior to making a purchase, 74% of United States internet consumers visit numerous affiliate websites. (Worldwide Cyber Cash)
  • Affiliate marketing is used by 79% of businesses to engage existing clients. (Get Cake)
  • Blogging Statistics reveal that 65% of affiliate marketers use blogs to drive visitors. (Awin)
  • In the United States, 71% of affiliate publishers operate with three or more networks. (Forrester)

Affiliate Marketing Market Size & Revenue Statistics

Affiliate marketing has grown by 72.5% since 2016. The boom in influencers and bloggers, paired with people’s interest in reviewing products before buying, has led to the growth in affiliate ventures and, thus, the rise in revenue.

  • The Global Affiliate Marketing Industry Is Worth $27.8 Billion.

That is a 17.8% YoY growth. The industry is expected to flourish and reach a valuation of $32.3 billion in 2024 and $48 billion by 2027.

Here is a table showing the affiliate marketing market size over the years:

YearGlobal Market Size (USD Billion)
2016$13 billion
2017$14.1 billion
2018$15.3 billion
2019$16.6 billion
2020$17.2 billion
2021$20.3 billion
2022$23.6 billion
2023$27.8 billion
2024*$32.3 billion
2025*$37.3 billion
2026*$42.6 billion
2027*$48.0 billion

Source: Influencer Marketing Hub, Yahoo Finance.

  • Around 86% of publishers anticipate that their affiliate marketing revenue will remain stable or rise in the future. (Fetch Profits)
  • According to 73% of retailers, affiliate marketing initiatives fulfill their income goals. (Fetch Profits)
  • Affiliate marketing generates at least $20,000 in yearly revenue for 35% of affiliates. (AffStat)
  • 15% of affiliate marketers earn between $80,000 to $1 million annually. (Authority Hacker)

Here is a table showing the income of affiliate marketers:

IncomeShare of Affiliate Marketers
Up to $80,00080%
$80,000 to $1 Million15%
Over $1 Million1%
  • ShareASale controls the majority of the worldwide affiliate marketing business with 55.7% and 241,000+ affiliate partners. (Appsero, ShareASale)
  • The affiliate sector is responsible for 16% of all internet orders, and advertisers generate between 15% and 30% of all sales via affiliate programs. (Uniqodo, Truelist)
  • Affiliate marketing has been used by 81% of marketers and 84% of publishers in the United States alone. (Forrester)
  • Affiliate marketing accounts for 16% of worldwide e-commerce revenues. (Fetch Profits)
  • With a 39% stake in the worldwide affiliate marketing sector, America is the dominant participant. (Software Locator)
  • Over $1 billion in revenue is generated by the top coupon affiliate websites. (Statista)
  • Affiliate marketing spending in the United States will reach $9 billion in 2024

The affiliate marketing spending was $8.6 billion globally back in 2017, with the United States contributing 63% to it.

It is estimated that global spending will increase to $15.7 billion in 2024; we predict that the share of the United States in that will be $9.42 billion.

In-depth Affiliate Marketing Statistics

take a more in-depth look at the affiliate marketing sector in this section

65% of Chief financial officers planned to increase their investment in affiliate marketing

Most affiliate networks, on the other hand, indicate a rise in investment and marketing activity. E.g., the number of advertisers on Amazon increased by 150% in July 2020.

Sources: (Awin, Saas Scout, Finances Online)

Each year, the affiliate marketing sector’s overall revenue grows by 10%

It is clearly clear that the affiliate marketing sector’s income is expanding year after year. According to current statistics, incomes have been increasing by 10% each year since 2015, and this trend appears to be continuing well into 2024. It is reasonable to predict that there will be a significant increase in the number of experts and agencies in this business in the future.

Source: (Streamline)

Affiliate marketing is the most successful channel for 20% of brand marketers

A survey conducted among 178 affiliate directors and marketers revealed that affiliate marketing is the most important customer acquisition channel for 20% of brand marketers.

Most important customer acquisition channels

Here is a table showing the findings from that survey:

Marketing ChannelShare of Votes
Affiliate Marketing20%
Paid and Organic Search16%
Display Advertising15%
Word Of Mouth13%
Retail Advertising13%
Paid Social Media12%
Press Release & Influencer Marketing11%

Source: (Pepperjam)

Affiliate marketing drives around 16% of eCommerce sales in the United States and Canada

Two of the world’s biggest e-commerce markets get their fair share of sales via affiliate marketing.

Brand affiliates enable brands to reach out to customers in a subtle manner. Because brand affiliates have followers who trust their material, they may find it simpler to influence or persuade others to buy things from businesses they recommend.

Did you know that Shopify powers 2.7 million e-commerce websites in the United States?

According to the most recent data, affiliate marketing is used by more than 80% of advertisers

The Rakuten Affiliate Network report reveals some intriguing tendencies. According to the reports, 8 out of 10 marketers use affiliate marketing in their firm and indicate that these agreements provide around 20% of their annual income.

Source: (Rakuten Advertising)

Mobile devices account for more than half of all affiliate referral traffic

As per the existing mobile affiliate marketing statistics, every other website visitor reads blog posts on a smartphone when hunting for a certain product or service.

That’s why affiliate marketers optimize their websites to make them more responsive, create a better user experience, and earn more visitors.

Source: (Saas Scout)

Affiliate marketing accounts for 15% of all online media profits

This means that publishers have become a critical component of the purchasing funnel. While advertising may attract a large number of individuals and convert them into purchasers, businesses are becoming aware of an alternative and far less expensive strategy to acquire new leads and consumers.

Source: (Business Insider)

Blogging generates commissions for 64.48% of affiliate marketers

Affiliates can generate traffic in a variety of ways. According to recent affiliate marketing statistics, approximately 65% of marketers utilize blogging as their primary traffic generation channel.

Another 69.22% utilize SEO, while 67.32% use social networking sites.

Source: (Wonder)

Around 14% of Instagram affiliate marketers operate in the lifestyle niche

It has been consistently found that 13.8% of Instagram influencers who earn affiliate income through the platform are active in the lifestyle niche. This number has always been higher and was at 12% during the previous survey.

The other top niches on Instagram are:

  • Travel
  • Beauty
  • Fashion
  • Health and Fitness
  • Parenting
  • Motivation (this is very trending nowadays)

Source: (Influencer Marketing Hub & Sellfy)

B2C affiliate programs account for 59.32% of all affiliate programs used by marketers

B2C sales are the most common, accounting for 59.32%, and the majority of affiliate marketers use B2C programs to promote items. B2C campaigns, on the other hand, are used by 22.08% of marketers.

Source: (Wonder)

According to 76% of content providers, affiliate marketing has made monetization simpler

Nearly 8 out of 10 content marketers believe affiliate programs have made their monetization easier, and this is the primary reason for their enthusiasm for these programs. Furthermore, 45% of website owners claim that posting Affiliate links in blogs did not detract from the user experience in any way.

Source: (Sovrn)

24.46% of affiliate marketers locate affiliate programs on the merchant’s website

Another 19.21% will utilize search engines like Google and Yahoo, while 17.52% will browse for programs on affiliate network websites.

Source: (Cleverbridge)

Health and Wellness is the most profitable Affiliate Niche

The actual worth of the Health and Wellness industry is well over $4 trillion US dollars. The affiliates in this niche earn the most. Although the earnings are high, the competition is fierce, and sometimes impossible to rank. As it is a very sensitive topic, people only trust Authoritative sites like WebMD, etc.

Source: (Influencer Marketing Hub)

According to 18.15% of marketers, the most crucial aspect to consider when enrolling for a certain program is product or service relevancy

Another 15.97% believe the program’s credibility is the most essential aspect, and 11.58% say they chose the program after examining and monitoring the program.

Source: (Business4You)

Social media networks are used by more than 65% of marketers to connect with potential consumers

More than 3.03 billion people use Facebook. Instagram, on the other hand, has over 2.3 billion active users. With such large numbers, it’s no surprise that affiliate marketers use social media to engage with specialty groups.

Approximately 65% of retailers claim yearly revenue of up to 20% through affiliate marketing

This data suggests that a large number of affiliate marketers are pleased with the results of their efforts. Additionally, affiliate marketing statistics show that the size of their yearly income ranges from 5% to 20%, and almost 60% of merchants produced earnings of $5 million or more by spending wisely.

More than 80% of marketers anticipate an increase in their income in the future

This stresses the effectiveness and dependability of affiliate marketing.

Additionally, 90% of retailers want to maintain or raise their affiliate marketing expenses. This is due to the fact that affiliates are no longer restrained to selling only physical products; now marketers are joining affiliate programs for software, ebooks, digital courses, etc.

Being an affiliate marketer is an excellent career choice! While there is no official college degree for this profession, there are top notch courses to learn the 101s of affiliate marketing.

Source: (Fetch Profits)

Booming Affiliate Niches As Of 2024

The Fashion industry is taking the affiliate industry by storm. With the recent increase in Instagram and TikTok influencer marketing, People are buying products recommended by their favorite influencers

Other booming Niches Include:

  • Beauty products
  • Luxury Items
  • Travel and Tourism. 
  • Pet Care
  • Gaming
  • Technology
  • Sports
  • Personal Finance

About 9% of affiliate marketers earn more than $50,000 per year

Approximately 9% of affiliate marketers currently earn more than $50k annually.

It’s vital to understand that the revenue of different sorts of marketers fluctuates significantly. Only about 9% of all sector experts earn more than $50k/year. There is also a small percentage of marketers earning billions.

Affiliate marketers can make anything from $10000 to $400000 per year

While it’s impossible to anticipate affiliate income with accuracy, Neil Patel, who is among the most successful marketers, believes that affiliate marketing earnings may range from $10k to $400k annually. The greatest affiliates may make up to $1500000 per year, if not more. Affiliates use tools like Semrush to perform keywords research, build backlinks, do site audit and so on.

Source: (Neil Patel)

An affiliate marketer in the United Kingdom earns around £35,000 annually

In the United Kingdom, the average affiliate marketing revenue is around £35,000 per year. The source’s data is largely contributed by people who work as affiliates for larger corporations. Their salaries range from £21k to £61k a year. We believe self-employed marketers earn significantly more in the same amount of time.

Source: (Glassdoor)

Affiliate marketers in the United States earn $50k annually on average

The average affiliate marketing earnings of a marketer in the United States is around $50,000 annually.

The bottom 10% of affiliate marketers earn around $37k per year, while the top 10% earn $71k per year.

Source: (PayScale, Taboola)

Amazon made $1.28 billion in revenue through affiliate programs in Q1 2023

If we look at the most recent Amazon sales figures to have a better understanding of affiliate marketing and its possibilities. Amazon generated $1.28 billion via affiliate programs.

These high figures explain why most affiliates start their careers on Amazon’s network. It’s simple to join Amazon’s associate program, and marketers may start attracting an online following right away.

Source: (Amazon, Forbes)

The United States controls 39% of the global affiliate marketing business

The future of affiliate marketing is inextricably linked to the internet market in the United States. According to available statistics, the United States has the largest share of worldwide affiliate marketing, accounting for 39%. The United Kingdom comes in second with 15%, followed by Germany with 11%. India has around 2% of the share.

Source: (Saas Scout)

Artificial Intelligence and voice search are the next BIG things to watch out for Affiliate Marketers in 2024.

Over 72% of smartphone users use voice assistants every day. Nearly 40 million people have a smart speaker at home in the United States alone. By 2024, it is projected that there will be 8.4 billion voice assistants in the world.

According to one more study, 43% of the people who own smart speakers use voice search to shop.

Read our detailed Artificial Intelligence Statistics!

Affiliate Marketing Demographics

  • Males make up 54% of affiliate marketers, while female affiliates make up 43%.
  • Roughly 32% of affiliate marketers are between the ages of 35 to 44.
  • 95% of affiliate marketers fail and quit.
  • 57% of affiliate marketers are situated in the United States, 10% in Canada, and 2% in India
  • 34% of affiliate marketers are single, and 55% are married..
  • Affiliate marketers work from home 54.28% of the time, while they work from the office 19.21% of the time.
  • In most affiliate systems, roughly 10% of marketers account for around 90% of revenues.
  • Smartphones alone drive 50% of the traffic to the Awin marketplace.
  • Direct payment options are preferred by almost 50%  of affiliate marketers.
  • PayPal is used by 19.16% of marketers as their primary payment channel, followed by BTC (bitcoin) , which is used by 69% of the affiliates’ population.
  • The speed with which a website loads has a significant impact on revenues.
  • 47% of site visitors want the website to load in under 2 seconds.
  • If your site takes more than 3 seconds to load, you’re likely to lose 40% of your clients.
  • A one-second delay in the loading time of a site leads to 7% fewer sales.
  • Saas-based products pay 20 to 70% commission to their affiliates. This is the highest percentage in the market!
  • Over 80% of social media users reported in a survey that they would read reviews of brands on social media before making a purchase.
  • 54% of affiliate marketers are males, while 43% are females.
Gender split of affiliate marketers

Here is a table showing the gender split of affiliate marketers:


Affiliate Marketing Fraud Statistics

Almost 40% of the affiliate marketing traffic is fraudulent costing marketers billions of dollars every year. Let us take a look at some of the important stats associated with affiliate marketing frauds in this section.

63% of marketers are concerned about affiliate marketing fraud

In a survey of affiliate marketers, 63% of respondents said they are worried about fraud happening, a fair share of 30.9% of respondents also admitted to experiencing affiliate marketing fraud in the past.

Source: (influencer marketing hub)

Affiliate marketers will lose $1.5 billion to fraud in 2024

This amount seems less than the 2022 figures. But it might go higher, especially with the increased usage of AI in fraud activities.

Fraudulent clicks accounted for 17% of 2022’s affiliate traffic and cost companies an estimated $3.4 billion in 2022.

This figure was $1.4 billion in 2020. (This was part of a wider $23 billion ad fraud that occurred across various advertising marketing channels.)

Source: (PRNewswire,

Affiliate Marketing Trends – What Will Work In 2024?

Affiliate marketing is experiencing a shift. Marketers are now leveraging AI to unlock hyper-personalized recommendations, collaborating with nano-influencers, and crafting content that resonates on mobile-first screens!

Take a look a what trends the affiliate marketing industry will follow in 2024.

Track User Engagement on Multiple Devices

Cross-device tracking is now more important than ever as consumers use multiple devices to browse and shop online. If you are an affiliate marketer, start tracking users’ activity across devices to get a complete picture of their engagement. This will help you target your marketing efforts better and measure the results of your campaigns accurately.

Capitalize on Videos and Podcasts

Brands are prioritizing video, podcast, and SEO affiliates that use long-tail search terms. Video and podcast content is popular, so brands partner with affiliates who create it. Consumers use specific keywords for their searches, making long-tail search terms important. So if you are an affiliate who is lacking on this part, cover it ASAP!

Affiliate Marketing In The Metaverse

Affiliate marketing in the Metaverse is starting to gain traction as it grows. As more people spend time in this virtual world, affiliate marketers will see opportunities to promote products and services.

How Can You Miss AI

The use of Artificial Intelligence in affiliate marketing is expected to grow. Already used in almost all fields, AI will automate tasks like lead generation and customer support, personalizing marketing campaigns, and enhancing ad targeting effectiveness.

Affiliate Partnerships On The Rise

Co-partnerships are increasing in the affiliate marketing niche. In this strategy, two or more affiliates collaborate to promote a product or service, which can broaden reach and visibility and spread campaign risk. Are you already practicing it? let us know your experience with it in the comments below.

Affiliate Programs For Secondhand Items

Affiliate programs targeting the second-hand market are expected to grow in 2024. With the second-hand market experiencing rapid growth, Fortune even predicted that the global market for secondhand clothes is set to reach $350 billion by 2027. affiliate marketers are recognizing this potential and responding with more programs that focus on the same.

Bonus read: Check out how much do influencers make as of 2024.

Affiliate Marketing Resources

Have a look at some of the top affiliate marketing courses we have reviewed:

Primary Sources Of Our Post

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