48 Incredible Blogging Statistics 2024 (Trends & Data)

With over 600 million blogs across 2 billion websites in the world, blogging is far from dead. In current times, it takes just a few minutes to set up a blog; however, it is not everyone’s cup of tea when it comes to growing it.

You need to post quality content that is relevant to your audience. Not just that, the headings and the inner content should be optimized as well so that not only does the human audience love it, but the search engine bots do, too!

Have a look at these extensive blogging statistics and use them to rank better in 2024.

Blogging Statistics For 2024 (Top Picks)

  • As we enter 2024, there are over 600 million active blogs globally that post around seven daily blog posts.
  • 77% of internet users read blogs, which make up around 4.08 billion people globally.
  • 76% of content marketers use content to generate leads as of 2024.
  • A business that has a dedicated blog generates 55% more traffic.
  • While an average blog post has around 2330 words in it, 75% of the readers prefer reading articles under 1,000 words.
  • 73% of the blog readers skim a post, while 23% read it thoroughly.
  • 54% of the Fortune 500 companies have dedicated public blogs.

General Blogging Statistics for 2024

Let us look at some of the miscellaneous facts associated with the world of bogging in this section.

  1.  It takes around 4 hours to write a blog post of 1,000 words long. While it may be possible to write 1k words in an hour, it is highly likely that the quality of the content will be compromised.
  2. 10% of bloggers are working with influencers to increase their traffic.
  3. 44% of shoppers say that they look into four to five blogs before making a purchasing decision.
  4. Internet users in the USA spend three times more time reading a blog as compared to e-mails.
  5. Tumblr hosts over 519 million blogs on its platform.
  6. An average reader spends 37 seconds on a blog post.
  7. Blog posts with over 3000 words get the best conversion results.
  8. Around 409 million users view over 20 billion pages on WordPress every month.
  9. The blogging industry is set to grow by $417.85 billion between 2021-2025.
  10. 93% of marketing managers use blogs in their content marketing strategy.
  11. 67% of bloggers that post every day claim they are successful.
  12. More than 50% of blog readers will stop reading if they encounter an issue during their reading.
  13. 97% of bloggers use social media to enhance their blog’s exposure.

Sources: Hubspot, Ahrefs, Content Marketing Institute, TechJury, First Guide.

Blogging Content Statistics

Blogging is all about posting quality content. A definition of quality content can be its ability to solve a user’s query, well-defined headlines and sections, the number of words, and much more.

This set of blogging content statistics will help you understand the type of content you should be posting and how you can optimize it for better reading and ranking.

Related Read: Best Blogging Courses

  1. 75% of readers prefer reading a blog post of under 1,000 words.
  2. While an average blog post has around 2330 words in it.
  3. 30% of blog readers prefer a headline with numbers in it.
  4. If your blog’s reading time is over 7 minutes, be ready to witness an engagement drop.
  5. 77% of the blogs on the internet are how-to guides.

Here is a table showing the most popular blog content formats:

Blog FormatShare of Votes
How-to Articles77%
New and Trends49%
Guides and e-books47%
Original Research35%
Gated Content32%
  1. Many bloggers include two to three images in their blog posts. Some bloggers like to include an image after every 150-300 words. In the end, it all depends on the type of blog you are writing; if it’s a step-by-step guide, then you must include an image after every step. If it’s an infographic blog, then obviously, you will have to include more sets of images.
  2. Orbit Media reports that 41% of bloggers do their original research and write a post.
  3. 23% of bloggers post several blogs per month, according to Statista.

Here is a table showing the posting frequency of bloggers:

Posting-FrequencyShare of Respondents
2-6 posts per week13%
Several Per Month23%
Less Than Monthly7%
Irregular Intervals16%
  1. Headings of 14-17 words get 77% more social shares than shorter headlines.
  2. You can have multiple H2, H3, and H4 tags, but make sure you only have only one H1 tag.
  3. Headlines with the “?” sign get 23% more social shares.
  4. Blog posts with seven or fewer words in their H1 tag gain a 36% higher organic traffic rate as compared to blogs with H1 tags of fourteen or more words.

Sources: Statista, Hubspot, Ahrefs, Orbit Media, Backlino, Demandsage.

Blogging SEO Statistics

You should focus on SEO because paid rankings are already suffering due to the massive use of ad blockers. It is estimated that 43% of people globally have ad blockers installed on their devices.

Below are some of the blogging-related SEO Statistics that you should be aware of.

  1. 71% of bloggers say that Search Engine Optimization is the most vital way to increase traffic to the blog.
  2. Businesses that have a dedicated blog section see 55% more traffic than their counterparts that don’t have a blog section.
  3. Businesses with blogs gain 97% more backlinks. The more backlinks a page has, the higher it ranks on Google.
  4. Blogs that feature a video receive three times the inbound links as compared to plain text posts.
  5. 68% of online experiences begin with a search engine.
  6. Google holds 92% of the search engine markets. Optimize your blog for Google with Semrush.
  7. The first page of google collects more than 71% of web traffic.
  8. 91% of pages on the web get zero organic traffic from Google.
  9. Here are some of the most important blogging KPIs to track:
  • Overall blog traffic.
  • Breakdown of traffic’s source.
  • Top viewed posts.
  • Inbound links per post.
  • Comments and Social Shares per post.
  • Blog’s homepage visits.
  • Number of posts published.
  • Leads and their source breakdown.
  • Active RSS subscribers.
  • Conversion Rates.
  • Email Subscribers.
  1. 85% of bloggers do Keyword Research. The majority of them prefer Semrush or Ahrefs, we have covered a list of the best Keyword Research tools available in the market currently.
  2. Updating the old content is the second best way to keep up with the blogging scene. First is, of course, posting new content.

Sources: Demandsage, Inter Growth, Hubspot, Ahrefs, Statista, Content Marketing Institute, Find Stack, Benchmarkone.

Blog Marketing Statistics

You need the correct medium and resources to promote your blog. Take a dive into blog marketing through this set of statistics and make an informed decision.

  1. Blogging is around 60% cheaper than traditional marketing.
  2. One in Three bloggers regularly analyzes their website’s traffic. Don’t be among the two-third guys!
  3. Companies that publish 16 or more blogs every month generate 4.5 times more leads.
  4. Social media is the most popular channel to draw traffic to a blog. 90% of bloggers promote their blogs via social media.
  5. According to Statista, 62% of marketers use emails to drive traffic to their blogs.

Here is a table showing what form of marketing bloggers use to prompt their blogs:

Form of MarketingShare of Respondents
Social Media90%
E-mail Marketing62%
Paid Ads13%
Influencer Marketing10%
  1. 70% of bloggers who earn $50k/year claim they actively promote their blogs.
  2. Bloggers who collaborate with influencers have better results.

Source: Statista, Demandsage, Orbit Media, Growth Badger, Content Marketing Institute, EarthWeb, Startup Bonsai.

Interesting read: Check out the breakdown of influencer earnings to see their source of income, pay per post, and get tips to hire the right influencer!

WordPress Statistics

WordPress is an open-source content management system with over 455 million websites hosted on it. Learning the statistics related to WordPress can be crucial to your blogging journey if you have your website hosted on the CMS or planning to migrate to it.

  1. There are over 455 million websites using WordPress as of 2024.
  2. WordPress hosts over 60 million blogs on the platform.
  3. Users post over 70 million new posts on WordPress every month.
  4. Users post over 77 million new comments on WordPress each month.
  5. WordPress blogs are written in 120 different languages globally.

Here is a table showing the breakdown of the top 10 languages used on WordPress to publish blogs:


Sources: WordPress.

Blogging Trends To Leverage In 2024

Earlier, blogging was very easy, the competition was comparatively less, and the search engine’s algorithms weren’t that mature. It has become challenging now to survive in this industry with constant updates in the ways search engines rank content and new competitors entering the field.

We have already seen the facts and figures associated with blogging in the above folds; let us take a look at the trends that will dominate the blogging industry in 2024.

The Usage of AI will rise: The easy access to generative AI tools has made it very easy for people to create content. People are extensively using ChatGPT to create outlines for their blog posts, identify content gaps, and even optimize their content as per the NLP guidelines.

Integration of responsive infographics: As we saw earlier, 73% of the blog readers skim a post. That is where infographics come into play; they keep the audience engaged and make them come back for more. 2024 will see an increase in the use of responsive infographics.

Social signals will play an important role: So, google has around 200 ranking factors. Currently, SEO experts see backlinks as one of the most crucial ones. Among all these factors, social signals are something that will change the game for bloggers in 2024. They are nothing but the traffic coming to your blog through social media. Social signals already played a big role in 2023, and they will continue to do so in 2024.

Personalization and Branding: There are millions of blogs in the world currently. How do you stand out among them? Well, by simply making your blog as a brand. It’s as simple as that. People tend to trust a brand more, and the fact that most of the blogs online don’t have a face already gives you an edge if you are branding your blog.

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