50+ Blogging Statistics of 2025 (Trends Data)

Blogging continues to be a powerful tool for businesses in 2025, with over 600 million blogs around the world. The impact of blogging is clear, as business websites with blogs enjoy 434% more indexed pages, boosting their chances of being found online.

The advantages are clear: websites with blogs experience a 55% boost in traffic, and B2B companies see 67% more leads coming in. Furthermore, 80% of businesses are now using blogs as a vital marketing tool.

This article covers the latest insights on blogging, including key facts, its growing importance, and emerging trends for 2025.

Blogging Statistics For 2025 (Top Picks)

• There are over 600 million active blogs worldwide, with around seven new posts published daily.
• A significant 83% of internet users, roughly 4.44 billion people, read blogs.
• Content marketers rely heavily on blogs, with 76% using them to generate leads.
• Businesses that maintain blogs experience a 55% increase in website traffic.
• Most readers (73%) tend to skim blog posts, while 23% read them thoroughly.
• Over half (54%) of Fortune 500 companies have their own public blogs.

State of Blogging In 2025

• On average, blog posts are about 1,416 words long.
• Businesses with blogs have 434% more pages indexed by search engines.
• Having a blog can lead to 97% more inbound links, driving more referral traffic and improving search rankings.
• 34% of businesses see strong results from updating their content.
• 72% of online marketers say content creation is the most effective SEO strategy.
• Only 38% of bloggers take the time to update their old articles.
• Marketers who prioritize blogging are 13 times more likely to see profitable results.

General Blogging Statistics

•  10% of bloggers are working with influencers to increase their traffic.
• 44% of shoppers say they look into four to five blogs before purchasing.
• Internet users in the USA spend three times more time reading a blog than e-mails.
• Tumblr hosts over 606 million blogs on its platform.
• An average reader spends 37 seconds on a blog post.
• Blog posts with over 2450 words get the best conversion results.
• Around 409 million users view over 20 billion pages on WordPress every month.
• The blogging industry is set to grow by $417.85 billion between 2021-2025.
• 93% of marketing managers use blogs in their content marketing strategy.
• 57% of bloggers that post every day claim they are successful.
• More than 50% of blog readers will stop reading if they encounter an issue during their reading.
• 97% of bloggers use social media to enhance their blog’s exposure.

Sources: Hubspot, Ahrefs, Content Marketing Institute, TechJury, First Guide, Tumblr. 

Blogging Content Statistics

Blogging is all about posting quality content. Quality content can be defined by its ability to solve a user’s query, well-defined headlines and sections, the number of words, and much more.

This set of blogging content statistics will help you understand the type of content you should be posting and how you can optimize it for better reading and ranking.

Related Read: Best Blogging Courses

• 75% of readers prefer reading a blog post of under 1,000 words.
• While an average blog post has around 2330 words in it.
• 30% of blog readers prefer a headline with numbers in it.
• If your blog’s reading time is over 7 minutes, be ready to witness an engagement drop.
• 77% of the blogs on the internet are how-to guides.

Here is a table showing the most popular blog content formats:

• Many bloggers include two to three images in their blog posts. Some bloggers like to include an image after every 150-300 words. Ultimately, it all depends on the type of blog you are writing; if it’s a step-by-step guide, you must include an image after every step. If it’s an infographic blog, you will have to include more sets of images.
• Orbit Media reports that 41% of bloggers do their original research and write a post.
• 23% of bloggers post several blogs per month, according to Statista.

Here is a table showing the posting frequency of bloggers:

• Headings of 14-17 words get 77% more social shares than shorter headlines.
• You can have multiple H2, H3, and H4 tags, but ensure you only have one H1 tag.
• Headlines with the “?” sign get 23% more social shares.
• Blog posts with seven or fewer words in their H1 tag gain a 36% higher organic traffic rate than blogs with H1 tags of fourteen or more words.

Sources: Statista, Hubspot, Ahrefs, Orbit Media, Backlino, Demandsage.

Blogging SEO Statistics

You should focus on SEO because paid rankings are already suffering due to the massive use of ad blockers. It is estimated that 43% of people globally have ad blockers installed on their devices.

Below are some of the blogging-related SEO Statistics you should know.

• 71% of bloggers say that Search Engine Optimization is the most vital way to increase traffic to the blog.
• Businesses with a dedicated blog section see 55% more traffic than their counterparts without a blog section.
• Businesses with blogs gain 97% more backlinks. The more backlinks a page has, the higher it ranks on Google.
• Blogs that feature a video receive three times the inbound links as compared to plain text posts.
• 68% of online experiences begin with a search engine.
• Google holds 91.47% of the search engine markets.
• The first page of Google collects more than 71% of web traffic.
• 91% of pages on the web get zero organic traffic from Google.

Here are some of the most important blogging KPIs to track:

1. Overall blog traffic.
2. Breakdown of traffic’s source.
3. Top viewed posts.
4. Inbound links per post.
5. Comments and Social Shares per post.
6. Blog’s homepage visits.
7. Number of posts published.
8. Leads and their source breakdown.
9. Active RSS subscribers.
10. Conversion Rates.
11. Email Subscribers.

• 85% of bloggers do Keyword Research. The majority of them prefer Semrush or Ahrefs. We have covered a list of the best Keyword Research tools currently available in the market.
• Updating old content is the second best way to keep up with the blogging scene. The first is, of course, posting new content.

Sources: Demandsage, Inter Growth, Hubspot, Ahrefs, Statista, Content Marketing Institute, Find Stack, Benchmarkone.

Blog Marketing Statistics

You need the correct medium and resources to promote your blog. Use this set of statistics to explore blog marketing and make an informed decision.

• Blogging is around 62% cheaper than traditional marketing.
• One in Three bloggers regularly analyzes their website’s traffic. Most of them check their site’s traffic at least 3 times a week. 
• Companies that publish 16 or more blogs monthly generate 4.5 times more leads.
• Social media is the most popular channel for drawing traffic to a blog. Ninety percent of bloggers promote their blogs via social media.
• According to Statista, 62% of marketers use emails to drive blog traffic.

Here is a table showing what form of marketing bloggers use to prompt their blogs:

• 70% of bloggers who earn $50k/year claim they actively promote their blogs.
• Bloggers who collaborate with influencers have better results.

Source: Statista, Demandsage, Orbit Media, Growth Badger, Content Marketing Institute, EarthWeb, Startup Bonsai.

Interesting Read: Check out the breakdown of influencer earnings to see their source of income, pay per post, and get tips to hire the right influencer!

WordPress Statistics

WordPress is an open-source content management system with over 478 million hosted websites. Learning the statistics related to WordPress can be crucial to your blogging journey if your website is hosted on the CMS or plan to migrate to it.

• Over 478 million websites are using WordPress.
• WordPress hosts over 60 million blogs on the platform.
• Users post over 70 million new posts on WordPress every month.
• Users post over 77 million new comments on WordPress each month.
• WordPress blogs are written in 120 different languages globally.

Here is a table showing the breakdown of the top 10 languages used on WordPress to publish blogs:

Sources: WordPress.

Blogging Trends To Leverage In 2025

We have already seen the facts and figures associated with blogging in the above folds; let us look at the trends that will dominate the blogging industry in 2025.

• The Usage of AI will rise: The easy access to generative AI tools has made it very easy for people to create content. People are extensively using ChatGPT to create outlines for their blog posts, identify content gaps, and even optimize their content as per the NLP guidelines. 34% of companies have already implemented AI for their blog posting.
  
• Integration of responsive infographics: As we saw earlier, 73% of blog readers skim a post. Infographics keep the audience engaged and make them come back for more. The use of responsive infographics will increase in 2025.
  
• Social signals will play an important role: Google has around 200 ranking factors. Currently, SEO experts see backlinks as one of the most crucial ones. Among all these factors, social signals will change the game for bloggers in 2025. They are nothing but the traffic coming to your blog through social media. Social signals already played a big role in 2024 and will continue to do so in 2025.
  
• Personalization and Branding: There are millions of blogs in the world currently. How do you stand out among them? Well, by simply making your blog as a brand. It’s as simple as that. People tend to trust a brand more, and the fact that most blogs online don’t already have a face gives you an edge if you are branding your blog.

Conclusion: More Than 83% Of Internet Users Read Blogs Daily 

Blogging remains a powerful tool, with over 600 million active blogs globally. With 83% of internet users reading blogs, it’s a vital medium for content marketing. Businesses with blogs generate 55% more traffic, and 76% of content marketers use blogs for lead generation. 

While the average blog post contains 2,330 words, 75% of readers prefer articles under 1,000 words. Key trends include AI integration, responsive infographics, and increased focus on social signals and branding to stand out in the crowded blogosphere.