With over 600 million blogs across 2 billion websites in the world, blogging is a booming field. In today’s world, it takes just a few minutes to set up a blog; however, it is not everyone’s cup of tea when it comes to growing it.
You need to post quality content that is relevant to your audience. Not just that, the headings and the inner content should be optimized as well so that not only does the human audience love it, the search engine bots do too!
In today’s post, I will be covering the most crucial statistics associated with blogging that you can use to gain an edge in this blogging era with cutthroat competition.
So without further due, let’s get into it.
Blogging Statistics (Top Picks)
Here is the list of key blogging statistics in brief.
- There are over 600 million blogs on the internet as of 2022.
- 54% of the fortune top 500 companies have dedicated public blogs on their respective websites.
- There are over 32 million bloggers in the United States of America alone.
- A business that has a dedicated blog generates 55% more traffic.
- Bloggers post around 7 to 8 million blogs every day.
- An average blog post has around 2330 words in it.
- 73% of the blog readers skim the post while 23% read thoroughly.
- There are over 455 million websites using WordPress as of 2022.
- 77% of internet users read blogs online.
- A blogger in the USA earns around $19.5/hour.
General Blogging Statistics
Let us look at the blogging scene in 2022 through general facts and figures:
- It takes around 4 hours to write a blog post of 1,000 words long. While it may be possible to write 1k words in an hour but it is highly likely that the quality of the content will be compromised.
- 10% of bloggers are working with influencers.
- 44% of shoppers say that they look into four to five blogs before making a purchasing decision.
- Internet users in the USA spend three times more time reading a blog as compared to e-mails.
- Tumblr hosts over 519 million blogs on its platform.
- An average reader spends 37 seconds on a blog post.
- Blog posts with over 3000 words get the best conversion results.
- Around 409 million users view over 20 billion pages on WordPress every month.
- The blogging industry is set to grow by $417.85 billion between 2021-2025.
- 93% of marketing managers use blogs in their content marketing strategy.
- 67% of bloggers that post every day claim they are successful.
- More than 50% of blog readers will stop reading if they encounter an issue during their reading.
- 97% of bloggers use social media to enhance their blog’s exposure.
Blogging Content Statistics
Blogging is all about posting quality content. A definition of quality content can be its ability to solve a user’s query, well-defined headlines and sections, the number of words, and much more.
This set of blogging content statistics will help you understand the type of content you should be posting and how you can optimize it for better reading and ranking.
- 75% of readers prefer reading a blog post of under 1,000 words.
- Blogs that are over 3000 words have the highest sharing rate.
- 30% of blog readers prefer a headline with numbers in it.
- If your blog’s reading time is over 7 minutes, be ready to witness an engagement drop.
- How-to articles are the most popular form of a blog.
Here is a table showing the most popular blog content formats:
|Blog Format||Share of Votes|
|New and Trends||49%|
|Guides and e-books||47%|
- Many bloggers include two to three images in their blog posts. Some bloggers like to include an image after every 150-300 words. In the end, it all depends on the type of blog you are writing; if it’s a step-by-step guide, then you must include an image after every step. If it’s an infographic blog, then obviously, you will have to include more sets of images.
- Orbit Media reports that 41% of bloggers do their original research and write a post.
- 23% of bloggers post several blogs per month, according to Statista.
Here is a table showing the posting frequency of bloggers:
|Posting-Frequency||Share of Respondents|
|2-6 posts per week||13%|
|Several Per Month||23%|
|Less Than Monthly||7%|
- Headings of 14-17 words get 77% more social shares than shorter headlines.
- You can have multiple H2, H3, and H4 tags, but make sure you only have only one H1 tag.
- Headlines with the “?” sign get 23% more social shares.
- Blog posts with seven or fewer words in their H1 tag gain a 36% higher organic traffic rate as compared to blogs with H1 tags of fourteen or more words.
Blogging SEO Statistics
You should focus on SEO because paid rankings are already suffering due to the massive use of ad blockers. It is estimated that 43% of people globally have ad blockers installed on their devices.
Below are some of the blogging-related SEO Statistics that you should be aware of.
- 71% of bloggers say that Search Engine Optimization is the most vital way to increase traffic to the blog.
- Businesses that have a dedicated blog section see 55% more traffic than their counterparts that don’t have a blog section.
- Businesses with blogs gain 97% more backlinks. The more backlinks a page has, the higher it ranks on Google.
- Blogs that feature a video receive three times the inbound links as compared to plain text posts.
- 68% of online experiences begin with a search engine.
- Google holds 92% of the search engine markets. Optimize your blog for Google with Semrush. Get access to Semrush’s 30-day free trial HERE.
- The first page of google collects more than 71% of web traffic.
- 91% of pages on the web get zero organic traffic from Google.
- Here are some of the most important blogging KPIs to track:
- Overall blog traffic.
- Breakdown of traffic’s source.
- Top viewed posts.
- Inbound links per post.
- Comments and Social Shares per post.
- Blog’s homepage visits.
- Number of posts published.
- Leads and their source breakdown.
- Active RSS subscribers.
- Conversion Rates.
- Email Subscribers.
- 85% of bloggers do Keyword Research. Take a look at some of the best Keyword Research tools available in the market as of 2022.
- Updating the old content is the second best way to keep up with the blogging scene. First is, of course posting new content.
Blog Marketing Statistics
You need the correct medium and resources to promote your blog. Take a dive into blog marketing through this set of statistics and make an informed decision.
- Blogging is around 60% cheaper than traditional marketing.
- One in Three bloggers regularly analyzes their website’s traffic. Don’t be among the two-third guys!
- Companies that publish 16 or more blogs every month generate 4.5 times more leads.
- Social media is the most popular channel to draw traffic to a blog. 90% of bloggers promote their blogs via social media.
- According to Statista, 62% of marketers use emails to drive traffic to their blogs.
Here is a table showing what form of marketing bloggers use to prompt their blogs:
|Form of Marketing||Share of Respondents|
- 70% of bloggers who earn $50k/year claim they actively promote their blogs.
- Bloggers who collaborate with influencers have better results.
Source: Statista, Demandsage, Orbit Media, Growth Badger, Content Marketing Institute, EarthWeb, Startup Bonsai.
WordPress is an open-source content management system with over 455 million websites hosted on it. Learning the statistics related to WordPress can be crucial to your blogging journey if you have your website hosted on the CMS or planning to migrate to it.
- There are over 455 million websites using WordPress as of 2022.
- WordPress hosts over 60 million blogs on the platform.
- Users post over 70 million new posts on WordPress every month.
- Users post over 77 million new comments on WordPress each month.
- WordPress blogs are written in 120 different languages globally.
Here is a table showing the breakdown of the top 10 languages used on WordPress to publish blogs:
Conclusion: Blogging Statistics (2022)
This was my take on blogging statistics. If you own a blog or planning to start one, you can refer to these up-to-date statistics and gain an edge over your competition from day 1.
I keep writing statistics articles around hot topics like these. If you liked this one, you could also check out my other work. Until next time, keep reading, keep creating!