Once a dominant force among social media platforms, Tumblr now seems to cool down. Its user growth may not be at its peak, but the platform still boasts a sizeable community – over 300 million active users visit Tumblr each month.
Demographically, Tumblr leans towards a younger audience, with a large portion of its user base falling under the age of 35. This translates to a passionate and engaged community.
Let us take a look at the current state of the platform through numbers.
Latest Tumblr Statistics of 2024
Explore the latest Tumblr statistics in 2024, including user demographics, activity, and engagement levels.
- There 519 million blogs globally on Tumblr as of 2024.
- 12.8 million blog posts are published every day on Tumblr.
- 11% of Tumblr users are between 26 and 35 years old.
- Tumblr’s user base has an equal gender split of 50%.
- 60% of users use Tumblr to get entertained, while 12% use it to connect with family and friends.
- 72.3% of users access Tumblr through mobile.
- Tumblr has 2,437 employees as of 2024.
- 59.2% of Tumblr employees are white.
- Tumblr users can post blogs in 18 different languages.
How Many Blogs Are There On Tumblr?
- There are 519 million blogs on Tumblr as of 2024.
That is a reduction of 53 million blogs since the past year when the platform had 572 million blogs.
It’s the first time Tumblr has seen a downward trend in over a decade.
| Year | Cumulative Tumblr Blogs |
|---|---|
| 2024 | 519 million |
| 2023 | 572 million |
| 2020 | 496.1 million |
| 2019 | 480.1 million |
| 2018 | 441.4 million |
| 2017 | 373 million |
| 2016 | 319.8 million |
| 2015 | 260.5 million |
| 2014 | 207.3 million |
| 2013 | 141.4 million |
| 2012 | 76.4 million |
| 2011 | 17.5 million |
- 2,000 posts are created every second on Tumblr.
Source: Finance Online.
Demography Of Tumblr Users
The rate of growth for Tumblr users has been declining each year; however, there is still a slight increase in the number of Tumblr users.
Let’s take a look at some of the key statistics regarding Tumblr users.
- Globally, there are 198 million monthly Active visitors on Tumblr.
- 40% of Tumblr users are Gen Z, while 30% are Millennials.
- In 2020, Tumblr had 29.4 million users in the United States.
| Year | Tumblr Visitors |
|---|---|
| December 2023 | 198.3 million |
| November 2023 | 184.9 million |
| October 2023 | 194.7 million |
| September 2023 | 194.8 million |
| August 2023 | 217 million |
| July 2023 | 230 million |
| June 2023 | 198.3 million |
- 4.1% of Tumblr users increased from 2019 to 2020.
This table shows the percentage of Tumblr users growth from 2014 to 2020.
| Year | Growth Of The Number Of Users |
|---|---|
| 2014 | 32.8% |
| 2015 | 15.4% |
| 2016 | 10.5% |
| 2017 | 8.6% |
| 2018 | 6.5% |
| 2019 | 5.2% |
| 2020 | 4.1% |
- 11% of Tumblr users are between 26 and 35 years old, and only 3% are more than 56 years old.
- 15 to 25 years- 10%
- 26 to 35 years- 11%
- 36 to 45 years- 6%
- 46 to 55 years- 5%
- More than 56 years- 3%
- 50% of Tumblr users are women.
- 25% of Tumblr users have an annual income of $80K to $100K, and 15% have less than $30K in the United States.
- Less than $30K- 15%
- $30K to $60K- 22%
- $60K to $70K- 15%
- $70K to $80K- 24%
- $80K to $100K- 25%
- More than $100K- 27%
- Tumblr’s reach is 22% in Urban areas and 14% in rural Areas.
- 60% of users use Tumblr to get entertained, while 12% use it to connect with family and friends.
- To get Entertainment- 60%
- To get News- 21%
- To Follow Brand And Companies- 17%
- To Strengthen Professional Work- 15%
- To keep in contact with Family and Friends- 12%
- Other- 12%
- 31% of users use Tumblr daily, 86% use it weekly, and 88% use it monthly.
- 72.3% of users access Tumblr through mobile, while 27.7% access it through the desktop.
Source: Finance Online, Statista.
Tumblr Employee Statistics
Tumblr’s workforce is highly diverse, with a greater number of female employees than male. Below are some interesting statistics on the composition of Tumblr’s employees.
- Globally, Tumblr has 2,437 employees.
- 56.5% of the total employees of Tumblr are women, while 43.5% are males.
- 59.2% of Tumblr employees are white by ethnicity.
| Ethnicity | Share Of Tumblr Employees |
|---|---|
| White | 59.2% |
| Asian | 14.3% |
| Black | 12.2% |
| Hispanic | 10.2% |
| Other | 4.1% |
- 50% of Tumblr employees can speak the Spanish foreign language.
Here is a list showing the percentage of Tumblr employees who can speak foreign Languages.
- Spanish- 50%
- Mandarin- 16.7%
- French- 16.7%
- Chinese- 16.7%
- 76.5% of Tumblr employees have bachelor’s degrees, while 14.7% have Master and 8.8% have Associate degrees.
- 13.5% of employees have a communication major, 10.8% have a Business, 8.1% have Computer science, 5.4% have advertising, and 2.7% have management.
- 9.5% of employees have done their education at Fairfield University, And 4.8% at Brown University.
- 100% of Tumblr employees are under 30 years old.
- Less than 18 years- 33%
- 18 to 20 years- 33%
- 20 to 30 years- 33%
- 29% of Tumblr employees stay at Tumblr for less than one year, while 8% stay for 3 to 4 years.
- Less than one year- 29%
- 1 to 2 years- 17%
- 3 to 4 years- 8%
- 5 to 7 years- 14%
- 8 to 10 years- 15%
- More than 11 years- 17%
- 26.4% of Tumblr employees have an annual salary between $60K to $100K, and only 5% have more than $200K.
- Less than $25K- 1.5%
- $25K to $40K- 16%
- $40K to $60K- 24.7%
- $60K to $100K- 26.4%
- $100K to $200K- 26.3%
- More than $200K- 5%
Source: Zippia.
Tumblr Traffic Statistics
Organic searches almost exclusively generate Tumblr’s website traffic, and annual visits have been on the decline.
The following are some key statistics regarding Tumblr’s traffic.
- Tumblr.com is the world’s 103rd most visited website.
- Globally, there are 222.7 million visitors on Tumblr as of February 2024.
- 19.85 million visits decreased than January 2024.
| Months | Monthly Visits |
|---|---|
| February 2024 | 366.44 million |
| January 2024 | 386.29 million |
| December 2023 | 363.51 million |
- Tumblr’s traffic has declined since 2018 because they banned adult content from the platform.
However, in the initial couple of months of 2024, the traffic seems to be reviving. It will be interesting to see how long it will last as we move ahead in the year.
This table shows the Tumblr traffic from 2018 to 2024.
| Year | Tumblr Traffic |
|---|---|
| 2018 | 521 million |
| 2019 | 370 million |
| 2020 | 318 million |
| 2021 | 327 million |
| 2022 | 270 million |
| 2023 | 213 million |
| 2024 (Jan & Feb Avg.) | 376 million |
- Tumblr users spend, on average, 20 minutes and 46 seconds on Tumblr.
- The bounce rate of Tumblr is 60.44%.
- 49.54% of total Tumblr traffic comes from the United States.
| Top Countries | Share Of Total Tumblr Traffic |
|---|---|
| The United States | 49.54% |
| Indonesia | 5.82% |
| The United Kingdom | 3.73% |
| Canada | 3.24% |
| Malaysia | 3.23% |
- 58.97% of Tumblr traffic comes from male audiences, while 41.03% comes from Females.
- 32.26% of total Tumblr traffic comes from the age group of 18 to 24 years.
| Age Group | Share Of Traffic |
|---|---|
| 18 to 24 years | 32.26% |
| 25 to 34 years | 29.92% |
| 35 to 44 years | 16.21% |
| 45 to 54 years | 10.70% |
| 55 to 64 years | 6.72% |
| More than 65 years | 4.19% |
- Tumblr’s 99.99% of traffic is organic, while only 0.01% is paid.
- 72.50% of Tumblr traffic comes from direct sources, while 0.51% comes from mail.
| Source | Share Of Tumblr Traffic |
|---|---|
| Direct | 72.50% |
| Organic Search | 16.12% |
| Social | 7.89% |
| Referrals | 2.94% |
| 0.51% | |
| Display | 0.04% |
| Paid Search | 0.01% |
- 46.85% of social media traffic comes from Pinterest, while only 3.47% comes from Facebook.
| Social Platforms | Share Of Tumblr Social Traffic |
|---|---|
| 46.85% | |
| YouTube | 18.22% |
| 14.04% | |
| 12.07% | |
| 3.47% | |
| Others | 5.35% |
Source: Similar Web.
General Tumblr Statistics
Here are some general Tumblr statistics that help you understand Tumblr statistics in more detail.
- Tumblr did not release its revenue figures for 2013, but it is anticipated that Tumblr’s annual revenue will be around $65 million.
- The user engagement rate of Tumblr is -21%.
- Tumblr’s market share is 0.55% in North America and 1.16% in South America.
- Worldwide- 0.36%
- North America- 0.55%
- Europe- 0.41%
- Asia- 0.24%
- South America- 1.16%
- Africa- 0%
- Video Games Console and Accessories is the top category on Tumblr.
Here is a list of the top categories of Tumblr.
- Video Ganes Console and Accessories
- Adult
- Universities and College
- Computers, Electronics and Technology
- News and Media
- News is the top topic on Tumblr.
Here is a list of the top topics on Tumblr.
- News
- Shopping
- Online
- Search
- Blog
- Tumblr users can post blogs in 18 languages.
- Tumblr ranks 6th in the United States Customer Satisfaction Index, with a 73 index score.
This table shows the top social media platforms by using the Customer Satisfaction Index.
| Top Social Media Platforms | Customer Satisfaction Index In The United States |
|---|---|
| YouTube | 78 |
| TikTok | 77 |
| Wikipedia | 77 |
| 75 | |
| Snapchat | 74 |
| Tumblr | 73 |
| 73 | |
| 70 | |
| 69 | |
| 69 | |
| 66 |
Source: Similar Web, Finance Online.
