136+ SEO Statistics for 2022 (All-time Stats, Data & Facts)

SEO Statistics - DemandSage

Search Engine Optimization (SEO) can be a tough task even for professional marketers. Without a thorough understanding of Search Engine’s algorithms, mainly google. It’s difficult to predict what will get you on page one. Why Google, you may ask? Because statistics show that Google is the #1 search engine worldwide, accounting for 85.55% of total desktop searches. The second in place is Bing with 7.61%. It is only logical to optimize websites for Google.

Despite the fact that SEO algorithms are continually changing, the value of SEO in a successful digital marketing plan has remained constant.

In this post, I  have gathered SEO-related statistics covering important topics such as Featured snippets, Voice Searches, Local SEO, backlink SEO, and much more. If you want to get your website on Page one of Google, keep reading.

SEO Statistics Highlights

Here are the top SEO statistics that are very crucial for your SEO success.

SEO Statistics - SEO
  1. Organic traffic is responsible for 53% of total website traffic as of 2022. Paid Traffic accounts for just 15%.
  2. Google has 85.55% of the global search engine market.
  3. 75% of people will never go past the first page of google.
  4. Google has over 200 ranking factors.
  5. The first organic search result on Google gets 28.5% clicks on average.
  6. 49% of digital marketers claim that organic search has the best ROI.
  7. SEO-generated leads have a 15% closing rate.
  8. 92% of keywords have a search volume of fewer than 10s searches per month
  9. 93% of web experiences start on a search engine
  10. Semrush and Ahrefs are the two most popular SEO tools worldwide. Check this detailed Semrush vs Ahrefs comparison as of 2022.
  11. The #1 organic result on google has around 1400-1500 words in it on average.
  12. Businesses with a dedicated blogpost have a 55% more traffic rate than businesses that don’t.
  13. Around 70 to 80% of paid advertisements are ignored by users.
  14. 53% of consumers in the U.S.A. claim that they research products using a search engine before making a purchase decision.
  15. The worth of the SEO industry is over $50 billion as of 2022.
  16. 54.4% of global website traffic comes from mobile phones.
  17. 92.1% of internet users access the internet through a mobile phone.
  18. 25% of small business websites don’t have an H1 tag.
  19. Around 60% of the pages ranking on page one of Google are 3 or more years old
  20. According to Andrey Lipattsev (Ex Search Quality Senior Strategist of Google) Content, Backlinks, and Rank Brain are the top three factors that rank a page on Google.

Sources: Statista, Backlinko, Google, DemandSage, Think With Google, Hubspot, Intergrowth, exploding topics, LinkedIn.

Google Search Statistics

Google has 85.55% of the global search engine market. Almost all search engine SEO campaigns are crafted keeping Google in mind. In this section, I will take you through some of Google’s top statistics that will help you rank your website on Google’s first page.

Google Search
  1. Google is the world’s most popular search engine.
  2. Google was visited 89 billion times in the month of May 2022 alone.
  3. An internet user will search on google 3 to 4 times a day.
  4. 16.3% of Google’s organic traffic in the U.S.A. comes from users searching for the term “Google.”
  5. 8.5 billion searches are processed by Google every day.
  6. Google processes 99,000 searches every second.
  7. More than 1 billion questions have been asked via Google Lens to date. Google lens supports over 100 languages.
  8. 63% of Google’s organic search traffic in the U.S.A. is generated via mobile devices.
  9. 11 minutes and 14 seconds is the average time spent on Google per visit
  10. A user visits 8.79 pages on every Google visit.
  11. 28.23% of users view just one page before leaving Google.
  12. Facebook and Youtube are the two most searched keywords on Google.
  13. Most of Google’s traffic comes from the U.S.A. – 26.56%

Here are the top 5 countries that send the most traffic to Google:

CountryShare of the Traffic
United States26.56%
India4.45%
Brazil4.44%
United Kingdom3.91%
Japan3.71%
  1. 58.08% of Google users are Males and 41.92% are Females.
  2. 31.35% of Google’s audience is aged between 25 to 34.

Here is the distribution of Google’s audience:

Age GroupShare of Users
18-2423.66%
25-3431.35%
35-4419.32%
45-5412.49%
55-648.13%
Over 655.04%
  1. Google receives 94.47% of traffic directly. 2.56% of Google’s traffic come via social media.

Here is the breakdown of Google’s traffic

Source of Google TrafficShare of Traffic
Direct94.47%
Social Media2.56%
Referrals2.24%
Search Keywords0.48%
Emails0.21%
Display Advertising0.04%

Sources: Similarweb, Statista.

Voice Search Statistics

  1. Voice search on mobile devices is used by 27% of the global population.
  2. A study by Search Engine Watch reveals that Voice searches on mobile devices are three times more likely than text searches to be related to something local.
  3. 39.4% of internet users in the U.S.A. use a voice assistant at least once every month.
  4. Voice searches account for 20% of all online searches.
  5. Voice search was utilized by 58 percent of consumers to find local company information.
  6. According to BacklinkO, a featured snippet is responsible for 40.7 percent of all voice search replies.
  7. 70.4% of voice search results come from HTTP websites.
  8. Voice search is used by 40% of adults on a daily basis.
  9. A healthy backlink profile boosts a website’s ranking in voice search.
  10. Each month, 1 billion voice searches are conducted.
  11. One in every four people aged 16 to 24 utilizes mobile voice search.
  12. By 2025, 75% of US families will own a smart speaker.
  13. Alexa is the most popular virtual assistant in the United States, accounting for over 38% of the market.
  14. The number of voice assistants will reach 8 billion by 2023.
  15. As per June 2021 Statista report, Amazon has the biggest share of smart speakers in the U.S.A. with 69%.
  16. After conducting a voice search, 28% of people call the company.
  17. 51% of people use voice search to find restaurants.
  18. A Geomarketing survey revealed that 65 percent of Google Home and Amazon Echo owners do not want to return to keyboard searches.
  19. The typical result page of the Google voice search has 2,312 words.
  20. A quarter of people aged 16-24 use voice search on their smartphone
  21. Smart speakers are most popular among people aged 26 to 35.
  22. There are Nearly 91 million smart speakers in the US. the number is estimated to grow to 95 million in 2022.

Sources: Backlinko, FirstSiteGuide, SEO clarity, Gartner, 99firms, social media today, Statista, Think With Google, Hubspot, Semrush.

Local SEO Statistics

  1. The monthly number of google local searches is 97 billion. That’s 37k local searches each second.
  2. Almost one-third of all mobile searches are related to location.
  3. One-quarter of small business websites lack an H1 tag.
  4. 28 percent of searches with local intent result in a purchase. 
  5. 72 percent of Google searchers went to a store within 8 kilometers of where they were looking.
  6. 76% of consumers who look for anything local on their smartphone visit the shop within one day.
  7. After Googling, 78 percent of people want to shop locally. 
  8. For 92 percent of web searches that include a city and business category, a Yelp page appears in the top 5 results.
  9. A whopping 56% of local businesses have yet to claim their business on the Google My Business listing. 
  10. In 2020, “Near Me” searches climbed over 130 percent.
  11. Over half of all “Near Me” searches lead to offline conversion. 
  12. Approximately 45% of customers globally will make a purchase online and subsequently pick up the item in-store.
  13. Local search intent is present in 46% of Google queries.

Sources: Statista, Hubspot, Semrush, Ahrefs, Webfx, Backlino, Search Engine Roundtable, Google.

Mobile SEO Statistics

  1. Mobile devices account for roughly 55% of global website traffic.
  2. Mobile will surpass desktop in internet sales by 2022.
  3. In terms of overall search engine market share globally, smartphones account for 59.77 percent, with tablets accounting for 2.27 percent (a total of 59.77 percent for mobile devices). Desktops account for 37.96%.
  4. Location-based searches account for 30% of all mobile searches.
  5. 20 percent of marketing email campaigns are not mobile-optimized.
  6. When searching on mobile, 51% of smartphone users discovered a new company or product.
  7. Over 30% of all mobile searches are conducted prior to entering a store.
  8. When in a store, 43% of users will conduct an internet search on their mobile phones.
  9. 69% of mobile phone users believe they are much more likely to purchase from a website that answers their questions quickly.
  10. Every day, 87 percent of mobile phone users utilize a search engine. 
  11. 1/3rd of email clicks are attributed to a mobile device.
  12. The first organic listing on mobile devices generates 27.7% of clicks, compared to 19.3% on desktops. 
  13. Voice searches currently account for 20% of all mobile phone queries.
  14. The second most popular method employed by email marketers to improve their performance is optimizing emails for mobile phones.
  15. 57% of users will not suggest a company with a badly optimized mobile website.

Sources: Statista, Terakeet, Think With Google, Backlinko, Hubspot, WordStream, Hitwise, SEO clarity, Search Engine Land, 99 firms.

Backlink SEO Statistics

  1. On Google, high-quality link building makes for 30% of your entire page score.
  2. A single link from a high-quality domain will be valued more than several links from low-quality domains.
  3. Over 65% of the web pages have no backlinks linking to them.
  4. Long-form content receives 77.2 percent more backlinks than short-form content.
  5. Businesses with blogs obtain 97 percent more backlinks to their website. 
  6. According to a Backlinko analysis, the number of URLs connecting to a page was the factor with the highest association with Google ranks. 
  7. Every month, the top-ranking page in SERP receives an additional 5% to 15% additional do-follow backlinks from new domains.
  8. The average cost of a backlink from a low-authority website is $150, whereas a backlink from websites with higher domain authority costs $1,000.

Video SEO Statistics

  1. videos appear in 62% of Google’s worldwide searches.
  2. According to 49% of marketers, employing video in their digital marketing campaign leads to faster revenue growth.
  3. Including a video on the landing page enhances the chances of ranking on Google’s #1 page by 53%.
  4. Blogs featuring videos receive 3x the number of inbound links compared to simple text posts.
  5. In the United States of America, 85 percent of all internet users engage with video material at least once a month and 86 percent of customers say they want to see more videos from the businesses they support. 
  6. Posts containing videos receive more backlinks and receive a 157 percent increase in traffic.
  7. According to 51% of marketers surveyed on WordStream, videos are the best sort of content for ROI.
  8. Every day, people are watching over one billion hours of video content on YouTube.
  9. Videos that help gain new subscribers typically rank better on YouTube. 
  10. Short-form videos are growing in popularity.
  11. Mobile devices account for 75% of all video plays globally.
  12. 2 billion people interact with Instagram’s reel feature every month.
  13. Watching a brand’s feedback video impacted 77 percent of people’s purchasing decisions.
  14. After seeing promotional videos on social media, 64% of customers completed a purchase.
  15. YouTube’s first-page videos have an average length of 15 minutes.

Sources: Forrester Research, BackLinko, eMarketer, Charitable, WordStream, Insivia, Search Engine People, PR Newswire.

SEO Keyword and Ranking Statistics

  1. Over half of Google search inquiries contain four or more words.
  2. There are 4 types of featured snippets.
  • Paragraph
  • Lists
  • Videos 
  • Tables
  1. For ranking webpages, Google’s search algorithm employs around 200 parameters.
  2. A meta description is missing on 25.02 percent of the top-ranking pages.
  3. 97% of webpages appearing on the #1 page of Google have at least 1 image on them.
  4. Over 29% of search terms with over 10,000 monthly searches have three or more words.
  5. The first five organic Search Engine Result Page results account for over 67% of total clicks.
  6. Approximately 8% of queries are framed as a question.
  7. Approximately 60% of web pages on Google that rank on the first page is 3 or more years old.
  8. On Google, Lower bounce rates lead to a higher ranking. Avoid bounce rates by investing in a good hosting provider.
  9. Updating a blog or article on your website can lead to as much as 146% growth in search traffic.
  10. 75% of people will never go past the first page of google.
  11. The #1 organic result on google has around 1400-1500 words in it on average.
  12. 92% of keywords have a search volume of fewer than 10s searches per month

Sources: Semrush, Ahrefs, Baclinko, Demandsage, Think With Google, Zero Web Limit, SEO Tribunal, 99signals.

SEO Trends

  1. Before clicking on any of the results for their original search, 18% of searchers type a new query.
  2. As a top technical SEO approach, 25% of businesses spend on mobile optimization.
  3. In 2021, more than 50% of total searches were 1 to 2 words, while nearly 75% of Google advertising was 3 to 5 words. This is sure to make its way into 2022 as well.
  4. Google’s core update in may 2022 led to growth in traffic on websites with AI-generated content.
  5. If a product appears many times in SERPs, half of the users are more likely to click on it.
  6. blog posts with seven or fewer words in their H1 tag obtain 36% higher organic traffic on average than those with fourteen or more words.
  7. Voice search technology will be used weekly by 1.1 billion mobile phone users worldwide in the coming times.
  8. Click-Through Rate from Google picture results is 0.21 percent on average. It’s also important to note that this rate changes greatly with industry.
  9. Brand connection increases Click-Through Rates by 2 to 3 times.
  10. Similar to Voice Search, Artificial intelligence will play a huge role in SEO.
  11. Content in Long-form and Videos in Short form are the way for the future.
  12. A recent study by the digital information world revealed that 2.5 million search terms showed that Google’s “People also ask” feature now shows up for nearly 49% of searches.
  13. User Experience is equally important to keep users on your site. Make sure to make it more engaging and intuitive. Don’t forget to make your website mobile responsive.

Sources: Oberlo, Backlinko, Google, Internet Live Stats, StatCounter, Semrush, WordStrea, Search Engine Journal, Stan Ventures, Hubspot.

Related Read:

Conclusion: SEO Statistics (2022)

This is my take on the top SEO statistics of 2022. I have covered all the important categories that need to be addressed if you want to rank on page 1 of google. I will keep on updating the blog with more figures as I get my hands on new reports and findings. 

Remember, Content is the king, Make sure you post good quality content and then worry about ranking. Half of your work is done when you produce quality content. Take our SEO statistics into consideration when you decide to optimize your quality work, Nobody can stop you if you make informed decisions. See you in the next blog. Until then, keep creating!

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