101+ Personalization Statistics For 2023 (Data & Facts)

Personalization Statistics - DemandSage

Personalization has become one of the most crucial trends in today’s business. Providing the consumers with a personalized experience and captivating them with an excellent customer experience. Personalization has bought a revolution in the eCommerce industry as well. 

85% of businesses use personalization. The customer experience quality has tremendously increased due to this. 66% of consumers expect that the brands must provide them with a personalized experience to keep them loyal to the brands. 

In the following article, I have compiled all the necessary statistics related to the personalization experience provided by the brands. I have also mentioned details about personalized advertisements, business personalization, customer experience, etc. If you are a new business owner, these stats will help you to understand how personalization has affected today’s market. 

Personalization Statistics (Top Statistics)

Personalization Statistics  - Personalization
  1. 70% of customers expect a personalized experience from the brands and may get frustrated if they don’t receive it. 
  1. Only 35% of the companies deliver omnichannel personalization experiences to customers. 
  1. 37% of the brands started using first-party data to personalize the experience of the consumers. 
  1. 72% of the shoppers tend to engage only with the personalized content provided by the brands. 
  1. 73% of the consumers believe that the brands never interfered unnecessarily with their private information to provide personalization. 
  1. Only 48% of the customers reported that they trusted the brands to provide their private information for the purpose of personalization. 
  1. 89% of marketers observed an increasing ROI after using personalization in their campaigns. 
  1. 74% of eCommerce websites have personalized their websites.
  1. $943 million is the predicted value of the personalization market worldwide by the end of the year 2023.
  1. By the end of the year 2025, 80% of marketers could abandon personalization. 

General Personalization Statistics

Personalization of the brand surely helps the brand to increase its sales. In today’s era, where everyone wants to have the brands show results according to their interests, personalization has gained a lot of importance. In the following section, I have included details about the general statistics related to personalization. 

  1. 62% of the consumers reported that they would lose loyalty to the brand if they provided a un personalized experience. 
  1. 65% of consumers prefer companies that provide easy and quick online transactions. 
  1. 85% of the business claim that they are using personalization, while only 60% of the consumers say that they get personalized experiences from the brands. 
  1. Only 32% of businesses say that the majority of their content is personalized.
  1. 66% of the customers reported that they expect the brands to understand the needs and wants of their customers. 
  1. 52% of the customers reported that brand satisfaction increases due to personalization. 
  1. 621% of the consumers reported that they feel to have lost control over their private information. 
  1. 36% of the consumers reported that they would prefer the brand and keep shopping for their products if they provided a personalized shopping experience. 
  1. 40% of the customers reported that they wished the bra ds to know more about their preferred styles and preferences. 
  1. 72% of consumers reported that personalization is the top priority when dealing with brands and their products. 
  1. 90% of marketers reported that personalization contributes to profitability. 
  1. Personalized call to action button led to 202% better conversions. 

Source: Hubspot, Delloit, Statista.

Personalization Business Statistics

Personalization has played a key role in the branding of businesses.  Many customers prefer brands that are personalized over non-personalized ones. Let us take a look at some of the statistics related to personalization in the business. 

  1. Companies that provide a personalized experience to customers are reported to generate 40% more revenue. 
  1. 75% of business leaders have an opinion that personalization is a critical reason for success. 
  1. 43% of the executives believed that personalization is the top reason to invest in the hybrid experience. 
  1. $1 billion in funding was raised by the personalization beauty startups in the year 2021. 
  1. 74% of eCommerce businesses provide a personalized experience on their website to attract customers. 

Sources: Hubspot, Delloit,

Marketing Personalization Statistics

Marketing strategies that target the audience are being converted into a personalized experience. Generated leads are easily converted into sales with the help of a personalized marketing experience. The amount of sales has rapidly increased due to the implementation of personalization into product marketing. Here are a few statistics related to the personalization of marketing. 

Personalization Statistics  - Marketing
  1. Around 90% of online businesses have already invested in personalization. 
  1. 60% of marketers claim that their digital content is extensively personalized. 
  1. personalization was considered to be the most important priority by 51% of marketers. 
  1. The investment in personalization tools in the retail sector is made by 79% of the businesses. 
  1. 88% of marketers want to improve the customer experience with the help of personalization. 
  1. 80% of marketers may not invest much of their efforts in personalization by the end of the year 2025. 
  1. The personalization market worldwide is expected to generate over $900 million in the year 2023. 
  1. Recommendation engine size by the year 2025 is predicted to reach $12 billion. 
  1. 62% of marketers believe that content is the most used format for providing a personalized experienced.
  2. The top two personalization uses in marketing are product recommendation and predictive customer service. 
  1. 89% of the business has invested in personalization.
  1. 37% of the customers report that brands generally demonstrate empathy. 

Source: AdobeStatista, AMA.

Consumer Personalization Statistics

Brands work on personalization of the experience of customers to retent old customers and attract new ones. Personalization of the customer experience also leads to the brand’s marketing by the customers. Let us look at what customers think about personalization and how it affects their choices.  

  1. 80% of consumers prefer to buy from a company that provides them tailored experience.  
  1. 66% of consumers expect the brands to understand their needs and provide them with personal experience. 
  1. The individual needs addressed by the company impact the loyalty of 70% of the consumers. 
  1. Impersonal experience frustrates 71% of the customers. 
  1. Impersonalization content drives away 42% of the customers. 
  1. Around 90% of the customers find the personalization experience appealing in the US. 
  1. It was reported that 72% of customers tend to engage with personalized messages. 
  1. Poor brand personalization leads to the loss of 63% of consumers. 
  1. 41% of the customers find it creepy to receive personalized texts from brands that they have walked by. 
  1. 41% of customers consider sending personalized apology emails on bad customer experiences to be the coolest personalized engagement tactic. 
  1. 70% of the customers prefer to buy from a brand that understands their needs and uses. 
  1. 84% of the customers are more likely to buy from brands that treat them like people and individuals. 
  1. 90% of the customers are ready to share the data to receive exclusive discounts for the products that they are interested in. 
  1. 87% of the customers share information with the brands to carry out hassle-free solutions to their problems. 
  1. 85% of the consumers share the details with the businesses to get the new stock update of their favorite product. 

Sources: Salesforce, Hubspot, Statista, McKinsey, Google

Personalization ROI Statistics

Return on investment is one of the most crucial points to consider when a brand needs to invest its time and money in certain features. Personalization is successful in providing more than expected returns. Here are a few stats related to the returns obtained on the personalization of the brands. 

  1. 88% of the marketers in the US saw that the personalization efforts led to the growth of their brand. 
  1. Companies with advanced marketing personalization witnessed returns of $20 per $1 spent in the process. 
  1. 79% of the businesses that exceeded the businesses revenue goals have reported having invested in personalization strategy.
  1. 86% of Companies with dedicated personalization budgets tend to exceed the revenue goals.
  1. Customer acquisition cost is reduced by 50 % due to the personalization process. 
  1. 30% of the marketing spend efficiency is increased due to personalization. 
  1. 55% of marketers claim that the top benefit of personalization is better visitor engagement. 
  1. According to 98% of marketers, personalization helps to advance and improve the customer relationship with the brand. 
  1. 88% of marketers have observed a positive ROI on the use of personalization during their campaigns. 

Sources: Hubspot, Statista, McKinsey.

Email Marketing Personalization Statistics

Email marketing plays a major role in personalizing the brand’s experience. Most customers tend to like receiving personalized discounts and offers via email. It also helps in improving the customer service experience. Let us take a look at email personalization stats that influence the brand’s market value. 

Personalization Statistics  - Email Marketing
  1. There was a 760% increase in revenue due to the segmented marketing campaigns. 
  1. According to 96% of the brands, they can work on improving their email marketing strategy and performance. 
  1. 55%of the brands believe that they can work on improving the email interaction with the subscribers. 
  1. According to 70% of millennials, irrelevant emails from brands are frustrating. 
  1. According to 50% of marketers, email marketing is the most effective strategy for personalization. 
  1. 26% of the open rate increases due to the personalized subject lines in the email. 
  1. According to 75% of marketers, click-through rates are improved due to personalization.  
  1. It was reported that personalized emails were able to drive six times more transactions. 
  1. 55% of consumers believe that targeted promotional offers will help to improve their email experience. 
  1. 52% of the customers may ignore the brand’s email if it is not personalized. 
  1. Personalized CTA leads to an increase in conversion rates by 202% as compared to non-personalized CTA. 
  1. 70% of the brand doesn’t use personalized email messages despite knowing its benefits. 
  2. In the year 2021, email was the 3rd most used marketing channel. 

Source: Salesforce,  Google, Statista, McKinsey.

Advertising Personalization

Advertising plays a major role in personalizing the purchase experience of customers. Personalized advertisements help to generate more sales and convert more leads. The personalized advertisements by the brands promote the customer’s experience as well. Let us take a look at the statistics related to personalized advertising and its effects on purchases. 

  1. It was reported that 40.5% of consumers prefer to see personalized ads that line up with their interests. 
  1. Retargeted ads tend to generate 1o times better CTR than display ads. 
  1. 35% of customers think it is creepy to see ads on social media related to the products that they have searched for on social media.
  1. Revenue can increase by 38% due to the transparency in targeted advertising. 
  1. Personalized ads acceptance are improved by 19% over the past two years. 
  1. 96% of advertising professionals use personalization in the music, media, and movies sectors. 

Sources: Salesforce, Google.

Website And Content Personalization

Websites play an important role in creating a relationship between customers and brands. A customized website experience helps to attract customers to revisit the website. Furthermore, personalized content is surely the best hack to grab new leads and sales. Here are a few of the statistics related to the personalized website and content. 

  1. 74% of customers are irritated by websites that are not personalized according to their interests.
  1. 85% of consumers are prompted to make a purchase due to the customized homepages on the websites. 
  1. 19% of the uplift in sales is observed due to personalized web experiences. 
  1. 83% of the poor content leads to lower rates of response rates. 
  1. 87% of the professionals report that customers expect personalized content. 
  1. The brands must automatically adjust their content to reflect the current context, which is considered important by 67% of the customers. 

Sources:  Hubspot, Segment, Statista.

E-commerce Personalization

Personalization has bought a new revolution in the eCommerce industry. More customers are attracted to online shopping platforms as they can easily find products related to their interests and likes. Personalization has really done a great job of keeping the customers hooked up and in increasing the sales of the brands. 

  1. 92% of the customers are influenced to purchase a product due to the customized recommendations in the shopping cart. 
  1. 56% of the may revisit a website with personalized product recommendations. 
  2. 44% of the customers with good personalized experiences are more likely to buy again from the brands. 
  1. 47% of the customers tend to switch to amazon if they don’t get personalized recommendations and experience from the brand they are searching from. 
  1. 31% of the customers wish to get a more personalized experience with eCommerce websites. 
  1. 91% of the consumers choose to shop from the brands that offer relevant offers. 

Sources: Salesforce, Gartner, Segment

Future Of Personalization

Personalization of the services and customer experiences is sure to have a bright future. More and more brands are switching to providing a personalized experience to their customers. Let us take a look at a few stats that indicate the future of the personalization feature. 

  1. More than 66% of the month, American companies are planning to invest more in personalization. 
  1. 61% of the companies prefer first-party data for the personalization strategy. 
  1. 58.1% of marketers would need more information regarding the consumers if they decide to personalize the experiences offered by their brands. 
  1. More than 83% of the customers will be ready to share their data in exchange for receiving a personalized experience. 

Sources: Hubspot, Statista, McKinsey, Gartner.

Challenges In Personalization

Challenges are a part of every step implemented in the business. You will encounter challenges in personalizing your brand’s experiences as well. Let us take a look at all the challenges that brands face while providing a personalized experience. 

  1. According to 58% of the consumers see the recommendations of the products that they don’t want. 
  1. 38% of the customers like personalization but don’t wish to share a lot of information.
  1. 28% of the customers don’t like it when the brands use information that they haven’t shared with them. 

Sources: Statista, Hubspot

Related Read:

 Wrapping Up: Personalization Statistics (2023)

That’s all about personalization statistics. 

Personalizing the experience for your customers will provide you with an edge over your competitors. Customers prefer platforms that provide them with advertisements and dashboards that are curated according to their preferences. Personalization of the content and marketing is an add-on to generated leads to help them convert into customers or loyal consumers. 

I hope that the above article has helped you to understand the latest statistics related to a personalized experience. If I have missed any important statistics, you can mention them in the comments section below. I usually keep updating my article and will include the statistics with the required credits. 

Do you prefer a personalized experience with the websites or a non-personalized experience? 

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