Personalization is reshaping how businesses connect with customers, making experiences more relevant. 71% of shoppers are frustrated with impersonal interactions, while 76% prefer personalized brands. Further, 82% are willing to share data for a more customized experience.
It’s not just about happy customers; personalization also drives business growth. 9 out of 10 marketers see better ROI, and 90% believe it boosts profits. Yet, only 35% of businesses are offering personalized experiences across all channels, leaving plenty of room for improvement.
With AI on the rise, In 2025, 95% of customer interactions are expected to be powered by AI, making personalization faster and more effective than ever.
This article covers the latest personalization statistics, including its adoption, usage trends, and more.
Personalization Statistics 2025 (Top Highlights)
- 9 out of 10 marketers have seen increased ROI through personalization strategies.
- 71% of consumers prefer personalized shopping experiences.
- A significant 76% of consumers prefer to buy from brands that personalize user experiences.
- A large portion, 82%, of consumers are willing to share their data for a more customized experience.
- 81% of consumers are ready to pay extra for personalized clothing and footwear.
- 90% of leading marketers report that personalization enhances profitability.
- The vast majority, 92%, of businesses are leveraging AI-driven personalization tactics.
- Despite this, only 35% of companies offer omnichannel personalized experiences to their customers.
- 74% of eCommerce websites have personalized their online platforms.
State of Personalization In 2025
1) Over 85% of businesses said they deliver a personalized experience to their consumers.
However, only 60% of consumers say they get personalized experiences from the brands.
2) 59% of online shoppers believe personalized stores make it easier to find products that interest them.
3) A significant 37% of brands rely exclusively on first-party data to personalize experiences.
4) Consumers are 80% more likely to purchase from companies offering tailored experiences.
5) A staggering 96% of retailers struggle with executing effective personalization.
6) In 2025, 95% of customer interactions will be driven by AI.
As AI continues to improve, it will automate and enhance customer service, from chatbots providing instant support to personalized recommendations. This change will make interactions faster, more efficient, and tailored to every customer’s needs, creating a smoother experience across all platforms.
With AI driving customer engagement, businesses will be able to offer personalized solutions at scale, making sure every customer feels valued.
7) The recommendation engine market size is forecasted to reach $12 billion by 2025.
The recommendation engine helps businesses analyze market data to provide highly personalized recommendations. This market was valued at $1 billion back in 2018.
8) 62% of the consumers reported losing loyalty to a brand if they didn’t provide a personalized experience.
9) 65% of consumers prefer companies that provide easy and quick online transactions.
10) Only 32% of businesses say that most of their content is personalized.
11) 66% of the customers reported that they expect the brands to understand their needs and wants.
12) 52% of the customers reported that brand satisfaction increases due to personalization.
13) 62% of the consumers reported feeling they had lost control over their private information.
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14) 36% of the consumers reported that they would prefer the brand and keep shopping for their products if they provided a personalized shopping experience.
15) 40% of the customers reported that they wished the brands knew more about their preferred styles and preferences.
16) 72% of consumers reported that personalization is the top priority when dealing with brands and their products.
17) 90% of marketers reported that personalization contributes to profitability.
18) A personalized call to action button leads to 202% better conversions.
Source: Hubspot, Deloitte, Statista.
Business Personalization Statistics
19) Companies that provide a personalized experience to customers can generate 40% more revenue.
According to the McKinsey report, personalization is one of the crucial factors supporting business growth.
The report further states that US companies could easily generate $1 trillion if they put more effort into personalization.
Source: McKinsey.
20) 75% of business leaders believe personalization is a critical reason for success.
Personalization affects brand image. A business that uses personalization reports a higher consumer satisfaction rate than a business that does not.
Source: Twilio Segment
21) 43% of the executives believed that personalization is the top reason to invest in the hybrid experience.
Hybrid experiences enhance consumer experiences and play a major role in boosting revenue.
22) $1 billion in funding was raised by the personalization beauty startups in 2021.
Here is a list of a few startups that have raised significant funding in recent years.
- Function of Beauty: $345 million
- Proven Skincare: $130 million
- Atolla: $40 million
- ZitSticka!: $25 million
The industry continues to attract significant funding as more consumers demand personalized products.
23) Around 90% of online businesses invest in personalization actively.
Many small businesses are budding online, especially after the pandemic. Their USP is customization and personalization.
Brands like Function of Beauty is a US-based company that offers personalized hair care products. It asks its customers to take a quiz to assess their hair type, concerns, and goals. Finally, the brand creates a custom shampoo and conditioner formula for them.
As we said earlier, this startup generated $345 million in funding in recent times!
24) 74% of eCommerce businesses provide a personalized experience on their website to attract customers.
Personalization helps ecommerce companies create tailored experiences for their visitors. But it does not just stop at creating personalized website experiences. The companies also invest in email personalization, ad personalization, etc.
Sources: Hubspot, Deloitte.
B2B personalization statistics
25) 68% of B2B companies use behavioral and transactional data to drive personalization across their website in some capacity.
72% of the B2B companies collect behavioral and transactional data to personalize the consumer experience.
Here are further details about the data collected by the B2B companies to personalize the experience for their consumers:
| Type of data collected by the B2B companies | Share Of Consumers |
|---|---|
| We collect behavioral data and transactional data | 72% |
| Use collected data for personalization | 68% |
| Unify data collected from multiple systems to boost personalization | 67% |
| Analyze and gain actionable data from collected insights | 61% |
| Have leveraged backend systems to drive deeper into personalization. | 58% |
| Use data collected to drive personalization on other systems | 57% |
Source: Adobe.
26) The most proven personalization tactic for B2B companies is personalizing site search results.
According to B2B marketers, the second and third best personalization tactics are personalized payment and shipping options and personalized product recommendations.
Here are further details about the best tactics for personalization in B2B.
| best tactics for personalization in B2B | Percentage of consumers |
|---|---|
| Personalized Site search results | 58% |
| personalized payment or shipping options | 56% |
| Personalized product recommendations | 48% |
| Targeting site content or promotions to specific consumer segments | 48% |
| Personalized marketing through ad campaigns, emails, SMS, mobile push notifications, etc. | 48% |
27) 63% of B2B commerce companies are investing in improving their user experience.
At the same time, it was found that 40% of the B2B companies said that personalization is a huge challenge for them.
Personalized Marketing Statistics
28) 90% of the leading marketers believe that personalization is a crucial contributor to business profitability.
Personalization helps in boosting the sales of the businesses, which eventually leads to an increase in the company’s turnover.
Source: Google.
29) 79% of retail businesses invest in personalization tools.
30) 88% of marketers want to improve the customer experience with the help of personalization.
31) 62% of marketers believe that content is the most used format for providing a personalized experience.
Besides, 60% of marketers claim their digital content is extensively personalized.
32) The top two uses of personalization in marketing are product recommendation and predictive customer service.
33) 89% of the business has invested in personalization.
Personalization ROI Statistics
34) 88% of the marketers in the US saw that the personalization efforts led to the growth of their brand.
35) Personalization can potentially boost the company’s ROI by 2000%.
Companies with advanced marketing personalization witnessed returns of $20 per $1 spent in the process.
Even if the company does not have advanced tools, it can witness an average increase of 500% to 800% after using personalization.
36) 79% of the businesses that outperformed their revenue goals said they invested in personalization.
Investing in personalization tools increases the revenue by 5% to 15% on average.
37) 88% of marketers have observed a positive ROI on the use of personalization during their campaigns.
Sources: Hubspot, Statista, McKinsey.
Consumer Personalization Statistics
38) 76% of consumers are more likely to purchase from brands that are personalized.
McKinsey’s personalization report further adds that 78% of consumers are more likely to recommend a brand that personalizes and helps in repeat purchases.
39) 66% of consumers expect the brands to understand their needs and provide them with personal experience.
The individual needs addressed by the company impact the loyalty of 70% of the consumers.
40) 71% of customers feel frustrated due to impersonal experience.
At the same time, Impersonalization content drives away 42% of the customers.
Poor brand personalization leads to 63% of consumer loss.
41) Around 90% of the customers in the United States find the personalization experience appealing.
Personalization improves customer relationships, according to 98% of e-commerce businesses. If you lack personalization, you’re at a loss.
E-commerce businesses all over the globe lost $756 billion in 2021 due to insufficient personalization.
42) 72% of customers tend to engage with personalized messages.
On the other hand, 41% of customers find it creepy to receive personalized texts from brands they have passed.
43) 41% of customers consider sending personalized apology emails on bad customer experiences the coolest personalized engagement tactic.
44) 84% of the customers are likelier to buy from brands that treat them like people and individuals.
45) 90% of the customers are ready to share the data to receive exclusive discounts for the products they are interested in.
Sources: Salesforce. Google, Hubspot, Statista, McKinsey.
Email Personalization Statistics
46) According to 96% of the brands, they must improve their email marketing strategy and performance.
47) According to 70% of millennials, irrelevant emails from brands are frustrating.
48) Personalization of emails based on demographics is used by 20% of retail, e-commerce, and FMCG companies.
49) According to 50% of marketers, email marketing is the most effective strategy for personalization. Email personalization helps boost the brand’s sales. One of the most effective techniques to increase sales rate is to send personalized coupons, discounts, or recommendations to your consumers through emails.
50) There is a 26% increase in open rates due to the personalized subject lines in the email.
55% of consumers believe that targeted promotional offers will help to improve their email experience.
51) Click-through rates are improved due to personalization, as per data recorded by 75% of marketers,
Personalized emails could drive six times more transactions.
52) 52% of the customers may ignore the brand’s email if it is not personalized.
53) Personalized CTA increases conversion rates by 202% compared to non-personalized CTA.
Source: Salesforce, Google, Statista, McKinsey.
Advertising Personalization
54) 40.5% of consumers prefer personalized ads that align with their interests.
Seeing irrelevant ads in today’s era, where all your data is tracked, is a disappointment. Hence, nearly half of the consumers prefer personalized ads in exchange for their data and searches.
55) Retargeted ads generate 10x better CTR than display ads.
56) 35% of customers think it is creepy to see ads on social media related to the products that they have searched for on social media.
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57) Revenue can increase by 38% due to the transparency in targeted advertising.
58) Personalized ad acceptance has improved by 19% over the past couple of years.
96% of advertising professionals use personalization in the music, media, and movies sectors.
Sources: Salesforce, Google.
Website Personalization Statistics
59) 74% of customers are irritated by websites that are not personalized according to their interests.
Meanwhile, 83% of the poor content personalization leads to lower response rates.
60) 85% of consumers are prompted to purchase due to the customized homepages on the websites.
At the same time, 19% of the uplift in sales is observed due to personalized web experiences.
61) 87% of the professionals report that customers expect personalized content.
Sources: Hubspot, Segment, Statista.
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E-commerce Personalization
62) 92% of the customers are influenced to purchase a product due to the customized recommendations in the shopping cart.
56% of them may revisit a website with personalized product recommendations.
63) 44% of customers with good personalized experiences are more likely to buy from the brands again.
Meanwhile, 47% of customers tend to switch to Amazon if they don’t get personalized recommendations and experience from the brand they are searching for.
64) 31% of the customers wish for a more personalized experience with eCommerce websites.
65) 91% of the consumers choose to shop from the brands that offer relevant offers.
Sources: Salesforce, Gartner, Segment.
Benefits of Personalization:
66) 30% of the marketing spend efficiency is increased due to personalization.
According to 98% of marketers, personalization helps to advance and improve the customer relationship with the brand.
Besides, 55% of marketers claim that the top benefit of personalization is better visitor engagement.
Future Of Personalization
67) More than 66% of American companies plan to invest more in personalization.
68) 61% of the companies prefer first-party data for the personalization strategy.
69) 58.1% of marketers will need more information regarding the consumers if they decide to personalize the experiences.
70) More than 83% of the customers will be ready to share their data in exchange for receiving a personalized experience.
Sources: Hubspot, Statista, McKinsey, Gartner.
Challenges In Personalization
71) 58% of the consumers see the products’ recommendations they don’t want.
72) 28% of the customers don’t like it when the brands use the information they haven’t shared.
73) Salesforce’s data reveal that 39% of marketers believe the lack of data stands in the way of adopting personalization.
Sources: Statista, Hubspot, Salesforces.
Use of AI in personalization
74) 92% of companies use AI-driven personalization to drive growth.
Nearly 60% of business leaders consider AI adoption an effective strategy for acquiring new consumers.
75) 47% of companies believe that AI-driven personalization promotes accuracy.
At the same time, 44% of the companies said it improved real-time speed, while 44% said it boosted customer retention and repeat purchases.
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Conclusion: AI Expected to Drive 95% of Personalized Customer Interactions In 2025
Personalization has become essential to modern business strategies, driven largely by growing consumer expectations. Recent data shows that 59% of online shoppers find it easier to discover products in personalized stores, highlighting the increasing demand for tailored shopping experiences.
Additionally, 80% of consumers are more likely to make a purchase from brands that offer personalized interactions, showing a clear connection between personalization and sales.
However, despite its importance, many brands still face challenges. 96% of retailers report struggling with effective personalization, a gap that needs addressing to stay competitive.
Looking ahead, AI will play a big role in personalization. By 2025, 95% of customer interactions are expected to be driven by AI, making personalization even more automated and data-focused.
