49+ Ecommerce Statistics For 2024 (Trends, Facts & More)

Global e-commerce sales are predicted to cross $6 trillion in 2024, as 24% of retail purchases will occur online.

As most shoppers also spend time on social media, giants like Facebook, Instagram, and TikTok have added shopping features to the platform, making online shopping more convenient. 

If you are someone who wishes to leverage the power of Ecommerce to boost sales and strategize your online selling strategy, this post is for you. Explore the current state of e-commerce and where it is headed 10 years down the line.

Ecommerce Statistics: Top Picks For 2024

  • 24% of retail purchases are expected to occur online in 2024, accounting for $6 trillion.
  • The United States alone will contribute $1.256 trillion in e-commerce retail sales in 2024.
  • 2.71 billion people worldwide are expected to purchase goods online in 2024.

 How Big Is The Ecommerce Market?

With the increase in internet users and the adoption of online purchases, the e-commerce market is expected to grow by over 10% in the upcoming years. 

Further, the market is expected to reach $5.026 trillion in 2028. 

Here are further details about the e-commerce market. 

1) The Revenue In The E-commerce Market Is Predicted To Reach $5,026 Billion By 2028

The revenue of the e-commerce market was recorded to be $3,099 billion in 2023. 

The market revenue is forecasted to grow at a rate of 10.15% in the forecasted period of 2023 and 2028, reaching $5,026 billion. 

The following table displays the market revenue of e-commerce recorded over the years.

YearEcommerce Market Revenue Recorded Over The Years
2028*5,026 billion
2027*4,715 billion
2026*4,397 billion
2025*4,134 billion
2024*3,567 billion
20233,099 billion
20222,817 billion
20212,816 billion
20202,267 billion
20191,725 billion

Source: Statista

E-commerce Sales

The e-commerce sales are predicted to grow by 9.4% in 2023. This section includes further details about e-commerce sales worldwide and in the United States. 

2) The Total Retail E-commerce Sales Generated $1,825.3 Billion In The Third Quarter Of 2023

This shows a 1.5% increase from the previous quarter and a substantial 7.6% surge compared to the third quarter of 2022.

Within the United States during the same quarter, retail e-commerce sales amounted to $284.1 billion, showing a 2.3% increase when compared to the second quarter of 2023

Source: United States Census Bureau

3) US eCommerce Sales Will Settle Back Into Their Pre-Pandemic Trajectories, With Online Sales Growing By 9.3% In 2023 To Reach $1.137 Trillion

Online sales in the United States grew by 36.7% in 2020. This was when the pandemic was at its peak, and most parts of the world were locked in their house. 

However, once the lockdown was released, e-commerce sales in the United States declined by 17.3% and 8.5% in 2021 and 2022, respectively. 

Retail e-commerce sales in the United States will reach $1.72 trillion by 2027.

Value Of Us Retail E-commerce Sales

The following table displays the value of US retail e-commerce sales recorded over the years:

YearValue of US retail e-commerce sales
2027$1.72 trillion
2026$1.54 trillion
2025$1.39 trillion
2024$1.256 trillion
2023$1.137 trillion
2022$1.04 trillion
2021$0.96 trillion
2020$0.82 trillion
2019$0.59 trillion

Source: Insider Intelligence. 

How Many Ecommerce Websites Are There?

The number of e-commerce websites increased from 26.2 million in 2022 to 26.5 million in 2023. This was an increase of 300 million e-commerce websites within a year.

4) There Are More Than 26.5 Million Ecommerce Websites Worldwide

Platforms like Shopify are making it easier for people to set up online stores. All it takes is a basic knowledge of design and technology. Over 4 million online stores are currently powered by Shopify alone.

The number of eCommerce sites worldwide grew by 9.2 million to 26.5 million between 2019 and 2023. 

Number of e-commerce sites recorded over the year

The following table displays the number of e-commerce websites recorded over the years.

YearThe number of e-commerce sites recorded over the years.
202326.5 million
202226.2 million
202119.8 million
20209.7 million
20199.2 million

Source: Digitalcommerce360, makingblog

5) 13.98 Million Ecommerce Websites Are From The United States

The highest number of eCommerce websites are from the United States. 

The United Kingdom and Brazil follow the US with 1.24 million and 0.73 million sites, respectively. 

Number of e-commerce sites recorded over the year

Here is a table displaying the countries with the highest number of e-commerce websites: 

CountryNumber of e-commerce websites
CountryNumber of e-commerce websites
United States13.98 million
United Kingdom 1.24 million
Brazil0.73 million
Germany0.72 million
Australia0.65 million
France 0.57 million
Russia0.55 million
Italy0.49 million
Canada0.47 million
India0.43 million

Source: MarkinBlog. 

6) Amazon.Com Is The #1 Ecommerce Website Worldwide

Nearly 230 million customers shop from amazon.com. That means 80% of the consumers in the United States prefer to shop from Amazon. 

Source: Similarweb

7) 26% Of The eCommerce Websites Worldwide Are Built With Shopify

More than 1 in 4 e-commerce websites use Shopify for setting up their online stores. 

WooCommerce Checkout and Wix stores are the second and third most preferred e-commerce website builders.

share of e-commerce websites

The following table displays the share of different e-commerce builders worldwide:

Ecommerce technologyShare of e-commerce websites
WooCommerce Checkout19%
Wix stores16%
Squarespace Add to Cart11%

Source: Built with. 

Online Shopping Statistics

One out of every three people worldwide shop online. Online shopping has managed to grab the attention of consumers due to the flexibility they get while shopping. 

Plus, online shopping allows users to purchase different types of products just by sitting on the couch.

Here are some cool facts about online shopping. 

8) 2.71 Billion Consumers Are Expected To Shop Online In 2024

This is an increase of 70 million compared to 2023 when there were 2.64 billion people shopping online.

This increase in the number of online shoppers worldwide is no surprise, considering the rise in the number of internet users and increased adoption of smartphones. 

The following table displays the number of online shoppers worldwide recorded over the years. 

YearNumber of People That Shop Online 
2025*2.77 billion
2024*2.71 billion
20232.64 billion
20222.56 billion
20212.48 billion
20202.37 billion

Source: Oberlo.

9) The Number Of Online Buyers In The United States Will Reach 279.90 Million In 2024 

Meanwhile, 274.70 million people in the United States shopped online in 2023. 

That means more than 81% of consumers in the United States prefer to shop online. 

The number of online shoppers in the US increased from 268.20 million in 2022 to 274.70 million in 2023. This is an approximate increase of 4 billion shoppers in the country within a year. 

Further, this number of shoppers will reach 288.20 million by 2026. Hence, there will be an increase of approximately 14 million online shoppers in the upcoming 3 years.

The following table displays the number of online shoppers recorded over the years in the United States. 

YearNumber of Online Buyers In The United States
2026*288.20 million
2025*284.60 million
2024279.90 million
2023274.70 million
2022268.20 million
2021264.50 million
2020252.70 million
2019243.60 million
2018234.80 million

Source: Statista. 

Ecommerce conversion rates

On average, the conversion rates of e-commerce websites are recorded between 2% and 3%. However, to run a successful e-commerce store, aiming for a conversion rate higher than 3% is ideal. 

Here are the latest figures about conversion rates recorded in the e-commerce industry. 

10) An Average E-Commerce Conversion Rate Is Around 2.5% To 3%

If you are doing everything right for your online store, then you must be able to gain an average conversion rate between 2.5% and 3%.

Source: Shopify

11) Desktops Have An Average Conversion Rate Of 3%, While Smartphones Have An Average Of 2%

Desktops and tablets have higher conversion rates than smartphones, even though e-commerce stores receive most of the traffic from them.

This is because shoppers prefer to use smartphones primarily for research purposes and make the final purchase from their desktop or laptop. 

However, these numbers may vary according to the location. For example, almost half of all online sales in the United Kingdom are made through smartphones, and 61% of e-commerce sales in Japan happen on mobile devices.

Source: Adobe Experience Cloud. 

12) Food And Beverages Have The Highest E-Commerce Conversion Rates, At 4.6%

The average e-commerce conversion rates differ according to the industry. Food and beverages and health and beauty have the highest e-commerce conversion rates. 

One of the reasons for higher conversion rates in these industries is that the products cost less than the other industries.

Household goods and electronics cost more and, hence, have a low conversion rates than other industries. 

The following table displays the average conversion rate recorded in the top e-commerce industries. 

IndustryAverage conversion rates
Fashion and apparel2.7%
Health and beauty3.3%
Household goods2.1%
Food and beverage4.6%

Source: Adobe. 

Social Media eCommerce Statistics

Social commerce is a big thing. Many small businesses are popping up every day on social media platforms, and even big players are leveraging targeted advertising to reach social media users.

Let us take a look at some of the latest figures related to social commerce. 

13) The Value Of eCommerce Sales Through Social Media Will Reach $1.698 Trillion In 2024

The value of social commerce sales in 2023 was recorded to be $1.298 trillion. Further, this sales value is expected to reach 8.5 trillion by the end of 2030. 

This rapid growth in the value of social commerce sales is due to the increased adoption of social media shopping features. Nearly 60% of the social media users said that they had purchased products through social media. 

The following table displays the value of global social commerce sales recorded over the years. 

YearValue of Social Commerce Sales 
20308,500 billion
20296,500 billion
20284,970 billion
20273,799 billion
20262,905 billion
20252,221 billion
20241,698 billion
20231,298 billion
2022992 billion

Source: Statista

14) 59% Of Consumers Worldwide Have Used Social Media To Make A Purchase

On average, 1.212 billion online shoppers buy something on Facebook Marketplace. This is approximately equal to 40% of Facebook’s 3.03 billion monthly users

Besides, 24.5% of consumers have made retail purchases on Instagram. Plus, 200 million Instagram users tap on a shopping post or business profiles daily. 

Source: Insider Intelligence, Capital One Shopping. 

15) In 2024, The United States Will Have 110.4 Million Social Buyers 

Further, in 2024, Facebook will be the top platform for social commerce in the US, with 64.6 million buyers. 

It will be followed by Instagram and Tiktok, with 46.8 million and 40.7 million social buyers. 

In 2023, the United States witnessed 106.8 million social buyers. This was an increase of over 4 million compared to the previous year.

With the increased adoption of social media platforms, internet, and smartphones by 2027, this figure is anticipated to reach 118.1 million. 

Hence, an increase of nearly 12 million social commerce shoppers is expected to be recorded between 2023 and 2027.

The following table displays the number of social shoppers in the United States recorded over the years.

YearNumber of Social Buyers In The United States
2027*118.1 million
2026*115.8 million
2025*113.2 million
2024*110.4 million
2023106.8 million
2022102.6 million
202196.9 million

Source: Statista, Insider Intelligence. 

16) Social Commerce Is Most Popular Among Genzs

The highest number of Social media purchases are made by adults in the age group of 18 to 34 years. 

Almost one in four adults aged 18 to 34 purchase products from Facebook, Instagram, and YouTube. 

The adults aged between 55 and 65 trust Facebook for purchasing goods over other social media platforms. 

Most Popular Social Media Platforms

The following table displays the most popular social media platforms among different age groups in the United States. 

Social Media Platform 18 to 34 Years35 to 54 Years55 to 65 Years

Source: Statista

Mobile eCommerce Statistics

79% of smartphone users have used their devices to make a purchase online. This means more than 3 in 4 mobile users prefer online shopping. 

Let’s take a look at some of the most fascinating figures about mobile commerce. 

17) Mobile eCommerce Sales Reached $2.2 Trillion In 2022

The mobile e-commerce sales have steadily increased in all e-commerce, up from 56% in 2018 to 60% in 2023. 

Some of the top reasons for these increased sales are the rapid adoption of mobile phones, social media adaptation, convenience, flexibility, and more. 45% of global consumers use their mobile phones to shop online. 

Here is a table displaying details about the global mobile e-commerce sales recorded over the years.

YearValue of Global e-Commerce Sales Share of Mobile e-Commerce In The e-Commerce Market

Source: Statista

18) 45% Of Consumers Worldwide Use Their Phones To Shop At least Once A Day

Smartphones have redefined the shopping landscape over the past years. Consumers can purchase a product just with some taps at any time and anywhere. 

Besides, mobile shopping is most popular in the APAC market, with 51% of the consumers purchasing through mobile. 

Source: YouGov

19) 60.9% of The US Population Shop Through Mobile Phones

This equals 167.8 million mobile shoppers in the United States. This number is predicted to grow to 187 million by 2024. 

Source: Zippia. 

Shopping Cart Abandonment Statistics

Nearly 7 in 10 online shoppers abandon their carts after adding the products. The reasons for cart abandonment may vary according to the industry. 

However, some major reasons are heavy taxes, hefty delivery fees, and more. Here are further facts about shopping cart abandonment. 

20) 69.82% Of The Online Shopping Carts Are Abandoned

Cart abandonment has become very common as most offline shoppers research online for their purchases and add the products they like to the cart. 

Seven of every ten customers who add an item to their shopping cart leave without completing the purchase. These abandoned carts cost $18 billion in sales revenue annually to the e-commerce stores. 

These cart abandonment rates peak in December during the Black Friday and Cyber monday sales. 

Source: Bigcommerce. 

21) The Finance Industry Has The Highest Cart Abandonment Rate Of 83.7% 

It is followed by the Travel industry, which has 82.2% of the abandonment rates.  

These high abandonment rates are due to increased costs in the industry. The higher the cost of products in the industry, the higher the cart abandonment rates will be. 

Consumers think twice before purchasing the goods that will cost them a good amount. 

Some of the industries with the highest cart abandonment rates are:

  • Finance – 83.7%
  • Travel – 82.2%
  • Non-profits – 82.1%
  • Retail – 77.3%
  • Fashion – 67.6%
  • Gaming – 67.4%

Source: Moosend

Ecommerce Payment Statistics

Ecommerce payments have boosted online payments worldwide. Nearly 1 in 2 people use mobile wallets to make payments while shopping online. 

Here are some of the latest figures about eCommerce payments worldwide. 

22) Mobile Wallets Will Account For Almost 54% Of eCommerce Transactions By 2026

After mobile wallets, credit cards are the most preferred way of payment for online purchases. 

Besides, 2% prefer to pay through cryptocurrency, prepaid, and postpay. At the same time, 1% to 2% of shoppers use the cash-on-delivery option. 

Moreover, e-commerce has played a major role in the growth of the mobile payments market worldwide. The market is predicted to grow at a CAGR of 25.7%, from $109.58 billion in 2023 to $137.73 billion in 2024.

Market Share Of Payment Methods

The following table displays the market share of payment methods in total e-commerce transactions value worldwide. 

Payment method20222026
Digital wallet49%54%
Credit card20%16%
Debit card12%10%
Account-to-account (A2A)9%10%
Buy now, pay later (BNPL)5%6%
Other – incl. cryptocurrency, prepaid, PostPay2%2%
Cash on delivery2%1%

Source: Statista, Business Research Company

23) 85% Of Chinese Online Shoppers Use WeChat Pay For Online Purchases

China is a world leader in online shopping, and around 9 in 10 online shoppers use Alipay and WeChat Pay for payments. 

Union pay is the third most used payment method for online shopping in China.

Further, nearly 70% of online consumers in China stated that they used mobile payments while shopping online. 

Here are further details about the most popular digital payment options online consumers use in China.

  • Alipay – 92% of online consumers in China. 
  • WeChat Pay – 85%  of online consumers in China
  • Union Pay – 45% of online consumers in China
  • JD Pay – 23% of online consumers in China
  • Apple Pay – 22% of online consumers in China

Source: Statista. 

24) 76% Of Indians Prefer UPI As A Payment Mode While Shopping Online

Indians Prefer UPI As a Payment Mode

UPI payments have changed the online shopping scenario in India. Today, over 1 in 4 Indians prefer to use UPI while shopping online. 

UPI has around 330 million unique users and over 70 million merchants actively utilize UPI QR codes. PhonePe, Google Pay, and Paytm lead the list of top UPI apps.

Source: CNBC TV

E-Commerce Fraud Statistics

eCommerce fraud cases increased by 16% in 2023. This increase is due to the rise in online shopping worldwide. 

Let’s take a look at further statistics about eCommerce fraud. 

25)  E-Commerce Companies Lose An Average Of $48 Billion To Fraud Annually

The e-commerce fraud rates have increased by 16% compared to the past year. A major reason for the increase in the number of e-commerce frauds was the increased adoption of the ‘Buy now and pay later option. ’

Here are further details about the e-commerce company losses to online payment fraud recorded over the years. 

Yeare-Commerce Losses To Online Payment Fraud
202348 billion
202241 billion
202120 billion
202017.5 billion

Source: Juniper Research, Statista

26) The Losses From Online Payments Are Projected To Exceed $362 Billion Globally Between  2023 And 2028

Alone in 2028, the e-commerce fraud losses are predicted to be $91 billion.

This growth in e-commerce fraud is driven by a rise in e-commerce transactions and the misuse of Artificial intelligence and machine learning.  

eCommerce frauds like phishing, business email compromise, or account takeover have increased considerably over the past few years.

Source: Juniper Research

Bonus: Check out our detailed report about e-commerce fraud statistics for further details. 

Reseller e-commerce statistics 

The resale e-commerce market has seen rapid growth in past years and is predicted to double between 2022 and 2027. Besides, by 2024, 10% of the global apparel market is expected to comprise secondhand apparel.

27) The Apparel Industry Will Have The Highest Resale Revenue Of $99.49 Billion

The revenue of the second-hand consumer goods market is forecast to increase greatly across all categories from the years 2022 to 2026.

However, the apparel industry will witness the highest growth in revenue between 2022 and 2026. 

The consumer and electronics industry stands second in the revenue increase, followed by the hardware and furniture industry. 

The following table displays the increase in revenue of second-hand consumer goods between 2022 and 2026. 

IndustryRevenue generated by the resale industry in 2022Revenue generated by the resale industry in 2026
Apparel52.17 billion99.49 billion
Consumer electronics29.21 billion49.52 billion
DIY & hardware28.63 billion51.48 billion
Furniture13.43 billion27.04 billion
Accessories13.05 billion25.97 billion
Household appliances12.48 billion24.39 billion
Toys, hobbies & video games10.9 billion22.53 billion
Footwear10.38 billion20.92 billion
Luxury goods6.5112.8

Source: Statista. 

28) The value of e-commerce resale in the United States will reach 89.81 billion in 2024

Hence, the resale e-commerce volume is predicted to grow at a rate of 7.5% compared to the previous year. 

In 2023,  e-commerce resales volume in the United States was approximately 82.78 billion. Further, the forecasts suggest that online resales will surpass the 100 billion dollar mark, reaching 107.2 billion by 2026. 

The following table details the volume of online resale and the growth rate recorded over the years. 

YearValue of e-commerce resaleYoY Change
2026*107.2 billion9.4
2025*97.99 billion9.1
2024*89.81 billion8.5
202382.78 billion7.5
202277 billion-6.6

Source: Statista

29) 18% of the consumers prefer second-hand sites for purchasing second-hand goods. 

While 13% prefer marketplaces like ebay and 10% prefer social media sites for purchasing second-hand goods. 

Notably, 17% of the consumers said they never buy second-hand products online. 

Here are further details about the online channels consumers prefer to purchase second-hand products worldwide.

  • Second-hand sites – 18%
  • Other marketplaces (e.g. eBay)– 13%
  • Social media sites – 10%
  • Amazon – 8%
  • Mercado Libre – 7%
  • Retailer sites (e.g. John Lewis) – 4%
  • Brand website – 4%

Source: Statista

Small Business E-commerce Statistics

Most small businesses sell their products online to reach a large audience base. Nearly 2 in 5 online businesses have e-commerce stores or websites to sell their products online. 

Here are some latest facts about the small business selling their products online. 

30) 36% of the small businesses worldwide make sales online

That means there is a huge room for growth in the market because 28% of the small businesses still donot have their website. 

Besides, 26% of the small businesses in the United States have an e-commerce website.

Small businesses play a vital role in the e-commerce industry. They generate over 20% of the GDP  in major economies like India and Russia. 

Source: Zippia, Statista

31) 43% Of The Small Businesses Witnessed Sizable Revenue Growth With Online Sales

A survey conducted by Insureon and online small business directory Manta revealed that only 19% of businesses did not witness any growth in revenue from selling products online.

Besides, 38% of the small businesses reported that they experienced a moderate revenue increase because of online sales.

Further, 81% of small businesses know online sales are important or very important to their business’s success.

66% of the small businesses used their company’s website to sell their products online, while 24% said they used Amazon to sell their products. 

Here are further details about the platforms used by small businesses to sell their products online. 

  • Company website – 66%
  • Amazon – 24%
  • eBay – 22%
  • Shopify – 7%
  • Etsy – 4%
  • Alibaba – 2%
  • Jet – 2%
  • Magento – 1%

Source: Insureon

Statistics On Ecommerce SaaS tools

Ecommerce SaaS products help in simplifying online sales. There are a large number of tools that help sellers to automate their e-commerce processes. 

Tools like Jungle Scout and Helium 10 help the sellers in market research. Besides, tools like Shopify assist sellers in creating their online e-commerce websites. 

Let’s take a look at some fascinating facts about these e-commerce SaaS tools. 

1. Shopify

32)  Shopify ranks 4th among the top 5 eCommerce platforms worldwide, with a market share of 11%. 

33) Shopify has 28% of the e-commerce platform market share in the United States. 

34) 2.52% of the top 1 million websites are built with Shopify. 

35) The United States has 2.9 million,  the highest number of websites that are built with Shopify. 

36) Shopify has 4.89 million live online stores.

Source: Statista, Built with Trends. 

2. BigCommerce

37) BigCommerce is used by 44,187 live websites worldwide. 

38) 32,787 of the BigCommerce websites in the United States. 

39) 0.17% of the top 1 million websites worldwide use BigCommerce.

40) Nearly one in four BigCommerce stores sell 1 – 9 different products, while over 7,000 stores sell 100 – 249 products. 

Source: Built with Trends, Storeleads

3. WooCommerce

41) 6.34 million active websites worldwide use WooCommerce. 

42) WooCommerce has 2.75 million users, the highest number in the United States. 

43) 3.57% of the top 1 million websites worldwide use Woocommerce. 

44) WooCommerce stores increased 11% quarter-over-quarter and 59% year-over-year in Q3 2023. 

45) WooCommerce has been downloaded more than 211 million times in 2023.

Source: Built With, Store Leads. 

4. Helium 10

42) Helium 10 has 2 million active users worldwide. 

43) There are over 2,200 certified Helium 10 FBA Ticket students. These students generated over $370 million in annual Amazon sales.

44) Helium 10 manages over $6 billion Amazon GMV.

45) More than 20 marketplaces are supported by Helium 10. 

46) Helium 10 has more than 700 active Chrome extension users. 

47) Over 2 billion data points are processed daily on Helium 10. 

Source: Revenue Geeks, Helium 10

Bonus: For further insights about Helium 10, check out our detailed review of the tool. 

5. Jungle Scout

48) Jungle Scout supports more than supporting more than 600,000 entrepreneurs and major brands worldwide.

49) The Jungle Scout team represents 200 Amazon experts around the world.

Source: Jungle Scout

Bonus: Check out our comprehensive review of Jungle Scout to know more about the tool. 

Ecommerce Trends

2024 is expected to be an exciting year for the eCommerce market. According to McKinsey & Company’s research, the e-commerce market witnessed a 2% to 4% increase in the e-commerce market.

Some of the trends that we will observe in 2024 in the e-commerce market are 

  • Increase in social commerce through platforms like Instagram, Facebook, and TikTok. 
  • AI-powered personalization, hyper-personalization.
  • Voice search will become more prevalent.
  • Augmented reality will be used to visualize purchases.
  • Smarter mobile shopping tools will be developed that will help in making online shopping more feaseable. 

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top