There are 1.12 billion websites worldwide, but only about 17% are active. On average, around 90 million new websites are added each year. However, it’s not just about growth; many sites have also been removed due to bans, penalties from Google, or simply because owners choose to shut them down.
This ongoing cycle of additions and deletions means that the total number of websites is always changing, and there’s no central authority keeping track of it all.
Hence, after analyzing various datasets and reports, we’ve put together this post on website statistics to provide insights into the number of websites, their conversion rates, traffic, and more.
Website Statistics 2025 – Top Picks
- There are about 1.12 billion websites worldwide.
- Around 252,000 new websites are created daily.
- The U.S. has about 146.4 million websites.
- Google Search is the most visited site, with 131.2 billion visits each month.
- Users typically visit 6 to 10 web pages per day.
- 73% of businesses have a website.
- The average website conversion rate is between 2% and 4%.
How Many Websites Are There?
There are an estimated 1.12 billion websites across the globe.
Only 17% of these—about 193.89 million—are actively maintained. The remaining 83% of websites are currently inactive, highlighting a significant portion of the web that is largely dormant.
The following table displays the number of all websites and active websites recorded over the years:
| Year | Number Of All Websites |
|---|---|
| 2024 | 1.2 billion |
| 2018 | 1.63 billion |
| 2017 | 1.76 billion |
| 2016 | 1.045 billion |
| 2015 | 863.10 million |
| 2014 | 968.88 million |
| 2013 | 672.98 million |
| 1995 | 23,500 |
| 1994 | 2,738 |
| 1993 | 130 |
| 1992 | 10 |
| Aug. 1991 | 1 |
Source: Live Stats’ counter, Forbes, Siteefy.
How Many Websites Are Created Every Day?
Approximately 252,000 websites are created every day, with three being created every second. This means roughly 175 websites are launched each minute and 10,500 every hour, highlighting the continuous expansion of the digital industry.
Here is a breakdown of the number of websites created at different times.
| Time | Number Of Websites Created |
|---|---|
| Every second | 3 websites |
| Every minute | 175 websites |
| Every hour | 10,500 websites |
| Every day | 252,000 websites |
| Every month | 7,560,000 websites |
| Every year | 90,720,000 websites |
Source: Website builder.
Which Is The Most Visited Website?
Google is the most visited website, with approximately 131.2 billion daily visits. YouTube and Facebook follow it. These websites have stayed at the top over the past few years.
The following table displays the most searched websites worldwide.
| Website | Domain Name | Visits |
|---|---|---|
| Google Search | google.com | 131,203,282,020 |
| YouTube | youtube.com | 71,426,453,827 |
| facebook.com | 12,969,177,779 | |
| Wikipedia | wikipedia.org | 6,928,572,568 |
| instagram.com | 6,500,283,286 | |
| reddit.com | 5,837,443,484 | |
| Bing | bing.com | 4,773,894,057 |
| XVideos | x.com | 4,347,832,231 |
| whatsapp.com | 3,827,182,416 | |
| Yahoo | yahoo.com | 3,455,466,435 |
Source: Semrush
How Many Websites Are There In The United States?
The United States has about 146.4 million websites, making up 18.7% of all registered domains worldwide.
Iceland ranks second, with 2.8% of global websites, while China ranks third, with 2.55% of the websites worldwide.
Interestingly, 63.1% of websites are registered in unspecified or undetermined countries.
The following table displays the countries with the most websites worldwide according to the number of registered domains:
| Country | Websites |
|---|---|
| United States | 146,395,216 |
| Iceland | 21,896,437 |
| China | 19,993,705 |
| Canada | 9,957,368 |
| France | 7,859,146 |
| Germany | 7,772,846 |
| Japan | 7,571,302 |
| United Kingdom | 7,111,059 |
| Netherlands | 4,851,764 |
Source: Domain Name Stat
How Many Websites Does The Average Person Visit Per Day?
The average U.S. internet user visits about 130 web pages each day, totaling roughly 910 pages per week and up to 4,000 pages per month.
Globally, however, most internet users visit an average of 6 to 10 different web pages per day.
Source: Zippia, Quora.
How Many Businesses Have A Website?
Almost 1 in 4 businesses have a website. This number increased after the COVID-19 pandemic when the majority of businesses shifted online.
Here are further details about the businesses that have a website.
- 73% Of Businesses Have A Website
Three-fourths of small businesses have a website. This is up from 50% recorded in 2018.
However, 27% of the businesses donot have a website or any web presence. 86% of these websites plan to build one in the next few years.
Source: PR Newswire.
- There Are More Than 27.2 Million Ecommerce Websites Worldwide
The number of ecommerce websites grew from 9.2 million in 2019 to 27.2 million.
This shows that the number of e-commerce websites has increased rapidly between 2019 and 2024, as most businesses turned online due to the pandemic.
Most eCommerce websites are hosted on Shopify, WordPress, and Squarespace. We have exclusive Squarespace offers and Promo that you can use to create your own eCommerce website at a discount.
The following table displays the number of eCommerce websites recorded over the years.
| Year | Number Of eCommerce Websites Worldwide |
|---|---|
| 2024 | 27.2 million |
| 2023 | 26.5 million |
| 2022 | 26.2 million |
| 2021 | 19.8 million |
| 2020 | 9.7 million |
| 2019 | 9.2 million |
Source: Markinblog.
What Is The Average Conversion Rate Of A Website?
The conversion rate of the website is between 1% to 5%. This varies according to the industry and niche the website is in.
Let’s take a closer look at the average conversion rate of websites in different industries.
- The Average Conversion Rate For A Website Is Between 2% To 4%
However, these conversion rates can vary depending on the industry and business model.
The ecommerce websites have the lowest conversion, while the mobile app store pages have the highest.
The following table displays the average conversion rates recorded for websites in different industries worldwide.
| Type Of Industry/ Business | Estimated Average Website Conversion Rate Benchmark |
|---|---|
| Ecommerce | 1.84% – 3.71% |
| B2B | 2.23% – 4.31% |
| Average Across Industries (mobile app excluded) | 2.35% – 5.31% |
| Mobile App Store Page | 26.4% |
Source: Geckoboard.
How Many Websites Are Mobile-Friendly?
Almost 4 in 5 websites are mobile-friendly. These high numbers are due to the growing adoption of mobile usage. Hence, having a mobile-friendly website helps businesses and brands to retain their consumers.
- 80% Of The World’s Top Websites Are Mobile-Friendly
4 in 5 of the top 1 million sites are mobile-friendly. However, 20% of websites are not mobile-friendly.
With the increase in the adoption of smartphones, mobile-friendly websites have become the basic need. The websites that don’t have mobile-friendly interfaces have high bounce rates.
Besides, a large number of the population worldwide use mobile phones to research or look for information on the go through mobile phones.
Source: Siteefy.
What Was The First Website?
The first website was a CERN website. Later, it led to the creation of worldwide websites. Here are some cool facts about the first website created.
- The First Website That Came Into Existence Was ‘info.Cern.Ch’
The first website at CERN and in the world was dedicated to the World Wide Web project itself. This website was hosted on Berners-Lee’s NeXT computer.
In 2013, CERN launched a project to restore this first-ever website: info.cern.ch
Source: CERN.
Website Traffic Statistics
A website receives traffic from different sources, like search engines, paid ads, Social media, etc. However, the majority of the traffic on a website comes from direct search results.
Here are some of the latest statistics related to website traffic.
- 92.96% Of Global Traffic Comes From Google Search, Google Images, Or Google Maps
68% of online experiences start with the Google search engine. Hence, most of the traffic on the websites is received through Google.
Besides, more than half of the people research on search engines about a business or a brand. This leads to an increase in traffic to the websites through Google Maps, images, or searches.
- 53% Of All Website Traffic Comes From Organic Searches
That means more than half of the visitors found the website through a search engine after searching a keyword or a phrase and were not directed through an advertisement.
Conversely, 15% of all the website traffic comes from paid searches.
Source: AIContentfy.
- Almost 60% Of The Web Traffic Worldwide Comes From Mobile Devices
Mobile devices are responsible for 57.84% of the web traffic.
At the same time, 40.11% of the web traffic is from desktop devices. Meanwhile, tablets contribute to 2.04% of the traffic on websites worldwide.
The following table provides details about the web traffic received through various devices.
| Devices | 2023 | 2024 |
|---|---|---|
| Desktop | 40.11% | 39.43% |
| Mobile | 57.84% | 58.32% |
| Tablet | 2.04% | 2.25% |
Source: MobiLoud.
- The Average Number Of Website Visits Per Month For Small To Medium-Sized Businesses Is Approximately 10,000
At the same time, the average number of website visits per month for large businesses is around 100,000.
Source: Landmark Labs.
Website User Experience Statistics
User experience is a very important factor that businesses and brands consider while setting up their website.
A single bad experience like slow loading time, cluttered information, and others may decrease the traffic on your website and increase the bounce rate.
- 52% Of The Consumers Said That A Bad Mobile Experience Makes Them Lose Faith In The Company
Half of the users will turn away from a website if they have an unresponsive mobile experience.
Additionally, as 50% of the traffic in the United States comes from mobile devices, businesses or brands with unresponsive mobile websites could lose a quarter of the potential consumers.
Source: Zippia.
- 88% Of Visitors Stay Longer On Websites With Videos
Home page videos are a great way to engage with your website visitors. Videos are crucial in making your website engaging and help leave a good first impression on first-time visitors.
Source: Tasca Studios.
- A One-Second Delay In Page Load Time Can Result In A 7% Reduction In Conversions
40% of the website visitors will leave your site if the page takes more than a second to load. However, investing in a fast website can help you retain your website visits and convert these leads into consumers.
Source: LinkedIn.
- 88% Of Online Consumers Are Less Likely To Return To A Site After A Bad Experience
91% of unsatisfied visitors do not complain about the problems they face; they just leave the site.
It comes as an unsaid rule that the visitors will return only after they have a positive and good experience with a website. Hence, a majority of the visitors don’t come back after a bad experience with the brand.
Source: Leadpages.
- A Website Has Less Than 8 Seconds To Capture Your Ideal Client And To Give A Great First Impression
The visitors decide whether they should stick around the website in 10 to 20 seconds.
Further, visitors who decide to wait spend 3 minutes viewing a website.
Source: Original box.
Website Content Statistics
Content is the King when setting up a website. Hence, make sure that your website provides on-the-point information. Also, avoid using unnecessary content as it may drive away your visitors.
Further, including video content can increase the engagement rate of your website by at least one-third.
Here are some fascinating facts about website content.
- Businesses That Blog Get 67% More Sales Leads
Companies that blog get 55% more website visits. Besides, the companies that donot blog get 67% more sales opportunities compared to the companies that do not.
Further, the blogs that include blogs as a part of their marketing strategy see 13 times higher ROI than the businesses.
Source: LinkedIn.
- Website Users Spend An Average Of 5.59 Seconds Looking At Written Content On A Site
The amount of time spent on a site’s written content can impact the overall user experience and the success of a business’s online presence.
Hence, content on the website proves to be an essential factor in engaging an audience and communicating your message.
Source: Forbes.
Website Design Statistics
Imagine visiting a website with a cluttered layout; what will you do next?
Almost 2 in 5 visitors do not engage with a website that has an unattractive layout. Visitors give high importance to the design and layout of a website.
Let us take a look at more such facts that indicate the importance of the design of your website.
- 94% Of The First Impressions Are Framed Due To Web Design
It takes less than 50 milliseconds for a visitor to decide if they like a website, and the first impression serves it all.
This means that a poorly designed website can turn potential customers away before they even have a chance to explore your products or services. Hence, most businesses try to make their websites user-friendly and provide value to the consumers.
Besides, 75% of a company’s credibility is based on its website design.
Source: LinkedIn.
- 38% Of Users Will Not Engage With A Website If The Layout Is Unattractive
This limelights the fact that having an aesthetic website pleases the visitor. Hence, businesses and brands make sure that their website has a layout that is easy to understand and navigate through the website.
Source: LinkedIn.
- 64% Of Users Prefer A Simple Website Design
While having an aesthetically pleasing website is essential, it is also important to keep your website simple.
A lot of clutter in the layout to make it aesthetic might displease the visitors. Hence, make sure that your website is simple and easy to understand.
Source: LinkedIn.
Website Security Statistics
Approximately 30,000 websites are hacked every day, and 43% of them belong to small businesses.
Hence, security is one of the most critical aspects of the website. If your website is not secured, then it is exposed to a number of attacks and threats.
- 18% Of Websites Contain Critical Severity Threats
Additionally, 4.1 million websites contain malware at any given time.
Ecommerce websites are more vulnerable to security breaches. 75% of e-commerce websites are exposed to fraud, phishing, theft of data, and other cyber attacks.
Source: Astra Security.
- Websites Experience An Average Of 94 Attacks Every Day
These attacks are usually performed by bots and aim to identify system vulnerabilities. A website is visited by bots approximately 2,608 times a week.
Source: erbis.
- 80% Of All Websites Now Use Https, Up From 22.5% Five Years Ago
HTTPS is HTTP with encryption and verification. The “S” stands for “secure,” which means that all communications between a visitor and a web server are encrypted and safe from prying eyes.
Including HTTP encryption makes the websites secure and protects them from malware and other attacks.
Source: W3techs, Cloudflare.
Conclusion: On Average, Internet Users In The U.S. Browse Around 130 Web Pages Daily
There are roughly 1.12 billion websites worldwide. The United States contributes significantly to this figure, hosting about 146.4 million websites, which accounts for 18.7% of the total.
The growth of new websites is astonishing, with an estimated 252,000 launched every day—equating to three new sites every second!
When it comes to user engagement, the average internet user in the U.S. visits around 130 web pages daily. In comparison, users globally typically browse between 6 to 10 pages daily. These figures highlight the significant level of engagement people have with websites globally and uncover the rapid expansion of the digital space.
