27 Website Statistics For 2024 (Data, Facts & Traffic)

The number of websites worldwide has crossed the mark of 1.5 billion but only 200 million of them are active currently. 

Every year, approximately 90 million websites get added to the list on average. There are not only additions; every year, many websites are banned, hit by Google, or simply shut down by their owners.

This addition and subtraction keep the number of websites varying, and there is no particular body to keep the count. 

After going through various datasets and reports, we have curated this post on website statistics that will shed light on the number of websites, their conversion rates, traffic, and other insights.

Website Statistics For 2024 – Top Pick

  • As we enter in 2024, there are more than 1.5 billion websites on the internet.
  •  Of these, around 200 million websites are actively maintained and visited.
  • Over 133 million websites are from the United States.
  • 252,000 new websites are created every day.
  • 73% of businesses have a website. 
  • The average conversion rate for a website is between 2% to 4%. 
  • Internet users visit 6 to 10 web pages per day. 
  •  88% of online users won’t return to a site after a bad experience.
  • 83% of visitors want websites to load in less than 3 seconds.

How Many Websites Are There?

The number of total websites has crossed the benchmark of 1.5 billion as of 2024.

This number of websites increased rapidly between 2012 and 2017, crossing a benchmark of 1 billion total websites in 2014. 

Here are further details about the number of websites worldwide. 

1) There Are Over 1.5 Billion Websites Worldwide

Of these websites, only 200 million websites are actively maintained and visited.

The numbers reveal that a staggering 82% of the websites worldwide are inactive. 

number of active websites recorded over the years

The following table displays the number of all websites and active websites recorded over the years:

YearNumber of all websites
2024 (estimated)1.5 billion
20181.63 billion
20171.76 billion
20161.045 billion
2015863.10 million
2014968.88 million
2013672.98 million
Aug. 19911

Source: Live Stats’ counter, Forbes, Siteefy.   

How many websites are created every day?

On average, 252 thousand websites are created every day, meaning three websites are created every second.

Let us take a closer look at the number of websites created at different time intervals. 

2) Roughly 252,000 New Websites Are Created Every Day

This means 175 websites are created every minute, and three are created every second. 

Number Of Websites Created At Different Times

Here is a breakdown of the number of websites created at different times. 

Time Number of Websites Created
Every second3 websites
Every minute175 websites
Every hour10,500 websites
Every day252,000 websites
Every month7,560,000 websites
Every year90,720,000 websites

Source: Website builder

Which is the most visited Website?

Google is the most visited website, with approximately 2.79 billion daily visits.  YouTube and Facebook follow it. These websites have stayed at the top over the past few years. 

Let us explore other details about the top most visited websites worldwide. 

3) Google Search Is The Most Visited Website Worldwide With 83.9 Billion Visits Recorded Per Month

Google Search has remained the most visited website since its launch. The second most visited website worldwide is YouTube. 


The following table displays the most searched websites worldwide. 

RankWebsiteDomain Name. 
1Google Searchgoogle.com

Source: Wikipedia. 

How many websites are there in the United States?

There are more than 133 million websites in the United States. The country has more than 50% of the websites worldwide.

Here are further details about the number of websites in the United States and other countries. 

4) There Are 133,361,676 Websites In The United States

The United States has the highest number of websites worldwide. China has the second-highest number of websites worldwide and is followed by Germany. 

Countries With The Highest Number Of Websites Worldwide

The following table displays the countries with the highest number of websites worldwide. 

Cayman Islands1,156,208

Source: Siteefy.

5) An Average US Internet User Visits 130 Web Pages Per Day

This means that internet users in the United States visit 910 web pages per week and up to 4,000 per month.

However, on average, internet users worldwide visit 6 to 10 different web pages per day. 

Source: Zippia, Quora

How many businesses have a website?

Almost 1 in 4 businesses have a website. This number increased after the COVID-19 pandemic, when the majority of businesses shifted online. 

Here are further details about the businesses that have a website. 

6) 73% Of Businesses Have A Website

Three-fourth of small businesses have a website. This is up from 50% recorded in 2018. 

However, 27% of the businesses donot have a website or any web presence. 86% of these websites plan to build one in the next few years. 

Source: PR Newswire. 

7) There Are More Than 26.5 Million Ecommerce Websites Worldwide 

The number of ecommerce websites grew from 9.2 million in 2019 to 26.5 million in 2024. 

This shows that the number of e-commerce websites has increased rapidly between 2019 and 2024, as most businesses turned online due to the pandemic. Most eCommerce websites are hosted on Shopify, WordPress, and Squarespace. We have exclusive Squarespace offers and Promo that you can use to create your own eCommerce website at a discount.

The following table displays the number of ecommerce websites recorded over the years. 

YearNumber of eCommerce websites worldwide
202326.5 million
202226.2 million
202119.8 million
20209.7 million
20199.2 million

Source: Markinblog

What is the average conversion rate of a website?

The conversion rate of the website is between 1% to 5%. This varies according to the industry and niche the website is in. 

Let’s take a closer look at the average conversion rate of websites in different industries. 

8) The Average Conversion Rate For A Website Is Between 2% To 4%

However, these conversion rates can vary depending on the industry and business model. 

The ecommerce websites have the lowest conversion, while the mobile app store pages have the highest. 

The Average Conversion Rate For A Website Is Between 2% To 4%

The following table displays the average conversion rates recorded for websites in different industries worldwide. 

Type of industry/ BusinessEstimated Average Website Conversion Rate Benchmark
Ecommerce1.84% – 3.71%
B2B2.23% – 4.31%
Average Across Industries (mobile app excluded)2.35% – 5.31%
Mobile App Store Page26.4%

Source: Geckoboard

How Many Websites Are Mobile-Friendly?

Almost 4 in 5 websites are mobile-friendly. These high numbers are due to the growing adoption of mobile usage. Hence, having a mobile-friendly website helps businesses and brands to retain their consumers. 

9)  80% Of The World’s Top Websites Are Mobile-Friendly

 4 in 5 of the top 1 million sites are mobile-friendly. However, 20% of websites are not mobile-friendly.

With the increase in the adoption of smartphones, mobile-friendly websites have become the basic need. The websites that donot have mobile-friendly interfaces have high bounce rates. 

Besides, a large number of the population worldwide use mobile phones to research or look for information on the go through mobile phones.

80% Of The World’s Top Websites Are Mobile-Friendly

Source: Siteefy. 

What Was The First Website?

The first website was a CERN website. Later, it led to the creation of worldwide websites. Here are some cool facts about the first website created.

10) The First Website That Came Into Existence Was ‘info.Cern.Ch’

The first website at CERN and in the world was dedicated to the World Wide Web project itself. This website was hosted on Berners-Lee’s NeXT computer.

In 2013, CERN launched a project to restore this first-ever website: info.cern.ch

Source: CERN. 

Website Traffic Statistics

A website receives traffic from different sources, like search engines, paid ads, Social media, etc. However, the majority of the traffic on a website comes from direct search results. 

Here are some of the latest statistics related to website traffic. 

11) 92.96% Of Global Traffic Comes From Google Search, Google Images, Or Google Maps 

 68% of online experiences start with the Google search engine. Hence, most of the traffic on the websites is received through Google. 

Besides, more than half of the people research on search engines about a business or a brand. This leads to an increase in traffic to the websites through Google Maps, images, or searches. 

12) 53% Of All Website Traffic Comes From Organic Searches

That means more than half of the visitors found the website through a search engine after searching a keyword or a phrase and were not directed through an advertisement.

Conversely, 15% of all the website traffic comes from paid searches. 

Source: AIContentfy.

13) Almost 60% Of The Web Traffic Worldwide Comes From Mobile Devices 

Mobile devices are responsible for 57.84% of the web traffic. 

At the same time, 40.11% of the web traffic is from desktop devices. Meanwhile, tablets contribute to 2.04% of the traffic on websites worldwide. 

web traffic recived through various devices

The following table provides details about the web traffic received through various devices. 


Source: MobiLoud. 

14) The Average Number Of Website Visits Per Month For Small To Medium-Sized Businesses Is Approximately 10,000

At the same time, the average number of website visits per month for large businesses is around 100,000.

Source: Landmark Labs

Website User Experience Statistics

User experience is a very important factor that businesses and brands consider while setting up their website. 

A single bad experience like slow loading time, cluttered information, and others may decrease the traffic on your website and increase the bounce rate. 

15) 52% Of The Consumers Said That A Bad Mobile Experience Makes Them Lose Faith In The Company

Half of the users will turn away from a website if they have an unresponsive mobile experience. 

Additionally, as 50% of the traffic in the United States comes from mobile devices, businesses or brands with unresponsive mobile websites could lose a quarter of the potential consumers. 

Source: Zippia

16) 88% Of Visitors Stay Longer On Websites With Videos 

Home page videos are a great way to engage with your website visitors. Videos are crucial in making your website engaging and help leave a good first impression on first-time visitors. 

Source: Tasca Studios. 

17) A One-Second Delay In Page Load Time Can Result In A 7% Reduction In Conversions

40% of the website visitors will leave your site if the page takes more than a second to load. However, investing in a fast website can help you retain your website visits and convert these leads into consumers. 

Source: LinkedIn. 

18) 88% Of Online Consumers Are Less Likely To Return To A Site After A Bad Experience

91% of unsatisfied visitors do not complain about the problems they face; they just leave the site. 

It comes as an unsaid rule that the visitors will return only after they have a positive and good experience with a website. Hence, a majority of the visitors donot come back after a bad experience with the brand. 

Source: Leadpages

19) A Website Has Less Than 8 Seconds To Capture Your Ideal Client And To Give A Great First Impression

The visitors decide whether they should stick around the website in 10 to 20 seconds. 

Further, visitors who decide to wait spend  3 minutes viewing a website. 

Source: Original box. 

Website content statistics

Content is the King when setting up a website. Hence, make sure that your website provides on-the-point information. Also, avoid using unnecessary content as it may drive away your visitors. 

Further, including video content can increase the engagement rate of your website by at least one-third. 

Here are some fascinating facts about website content.

20) Businesses That Blog Get 67% More Sales Leads

Companies that blog get 55% more website visits. Besides, the companies that donot blog get 67% more sales opportunities compared to the companies that do not.  

Further, the blogs that include blogs as a part of their marketing strategy see 13 times higher ROI than the businesses. 

Source: LinkedIn. 

21) Website Users Spend An Average Of 5.59 Seconds Looking At Written Content On A Site

The amount of time spent on a site’s written content can impact the overall user experience and the success of a business’s online presence. 

Hence, content on the website proves to be an essential factor in engaging an audience and communicating your message. 

Source: Forbes

Website design statistics

Imagine visiting a website with a cluttered layout; what will you do next?

 Almost 2 in 5 visitors do not engage with a website that has an unattractive layout. Visitors give high importance to the design and layout of a website.

Let us take a look at more such facts that indicate the importance of the design of your website. 

22) 94% Of The First Impressions Are Framed Due To Web Design

 It takes less than 50 milliseconds for a visitor to decide if they like a website, and the first impression serves it all. 

This means that a poorly designed website can turn potential customers away before they even have a chance to explore your products or services. Hence, most businesses try to make their websites user-friendly and provide value to the consumers. 

Besides, 75% of a company’s credibility is based on its website design.

Source: LinkedIn

23) 38% Of Users Will Not Engage With A Website If The Layout Is Unattractive

This limelights the fact that having an aesthetic website pleases the visitor. Hence, businesses and brands make sure that their website has a layout that is easy to understand and navigate through the website. 

Source: LinkedIn. 

24) 64% Of Users Prefer A Simple Website Design 

While having an aesthetically pleasing website is essential, it is also important to keep your website simple. 

A lot of clutter in the layout to make it aesthetic might displease the visitors. Hence, make sure that your website is simple and easy to understand. 

Source: LinkedIn. 

Website Security Statistics

Approximately 30,000 websites are hacked every day, and 43% of them belong to small businesses. 

Hence, security is one of the most critical aspects of the website. If your website is not secured, then it is exposed to a number of attacks and threats.  

25) 18% Of Websites Contain Critical Severity Threats

Additionally, 4.1 million websites contain malware at any given time.

Ecommerce websites are more vulnerable to security breaches. 75% of e-commerce websites are exposed to fraud, phishing, theft of data, and other cyber attacks

Source: Astra Security

26) Websites Experience An Average Of 94 Attacks Every Day

These attacks are usually performed by bots and aim to identify system vulnerabilities. A website is visited by bots approximately 2,608 times a week.

Source: erbis

27) 80% Of All Websites Now Use Https, Up From 22.5% Five Years Ago

HTTPS is HTTP with encryption and verification. The “S” stands for “secure,” which means that all communications between a visitor and a web server are encrypted and safe from prying eyes. 

Including HTTP encryption makes the websites secure and protects them from malware and other attacks. 

Source: W3techs, Cloudflare

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