55 Conversion Rate Optimization (CRO) Statistics 2025 — Updated

Conversion Rate Optimization (CRO) is now a top priority for businesses looking to maximize their online potential. In 2025, the average conversion rate across all industries is 2.9%, with e-commerce slightly lower at 2.7%.

With more businesses understanding the importance of CRO, many are investing almost a third of their marketing budget into it. The return is impressive, with companies seeing an average ROI of 223% from using CRO tools.

This article covers the latest CRO statistics, covering conversion rates across industries, key trends, and more.

CRO Statistics For 2025: Top Picks

  • The average conversion rate across all industries is 2.9%.
  • E-commerce has an average conversion rate of 2.7%.
  • The global average website conversion rate is 3.68%.
  • Paid searches usually have a conversion rate of 3.2%.
  • CRO can take up about 30% of your marketing budget.
  • Companies using CRO tools see an average ROI of 223%.
  • On average, businesses spend almost $2,000 a month on CRO tools.

General Conversion Rate Optimization Statistics

  • 40% of the companies have no one in particular accountable for conversion rate optimization. 

Meanwhile, 30% of the respondents stated that a team is in charge of optimization, and 29% said that a single dedicated person works on optimization at their place of work. 

General Conversion Rate Optimization Statistics

Source: VWO

  • 79% of the generated leads do not get converted into sales. 

Besides, 56% of the leads generated are not ready to buy. 

Source: WebFx. 

  • 63% of the shoppers will buy online from you if they have experienced a positive in-store purchase. 

Source: WebFx.

  • 55% of the marketers reported that finding leads that convert is one of the biggest challenges in generating new leads. 

Source: WebFx.

  • 82% of marketers said that learning how to track and test conversion rates successfully is highly or moderately challenging.

Source: Transaction Agency. 

  • Post-Covid, the two biggest challenges with CRO are buy-in from decision-makers and the need for better processes.

Source: 2020 State of Conversion Optimization Report, CXL

Bounce Rate Statistics

  • The average bounce rate across the web among all sectors is between 26 to 70%.
  • Mobile devices have the highest bounce rate at 51%.
  • The apparel industry, which is one of the most popular niches, has an average bounce rate of 45%.

Here is a table showing the Average bounce rate of different sectors:

Food & Beverage55 to 65%
Healthcare60%
Apparel45%
Electronics54%
Financial Services50%
SaaS (Software as a Service)65%
  • A 1-3 seconds web page load time increases bounce rate probability by 32%.

further, A 1-6 seconds web page load time increases bounce rate probability by 90%, and a A 1-10 seconds web page load time increases the bounce rate probability by 123%.

Source: Hubspot, Capturly, Semrush, Nvisage Digital.

CRO Adoption Statistics

Considering its benefits, a large number of businesses have adopted CRO strategies. 

Let’s look at the share of businesses that have adopted CRO and its different techniques. 

  • 69% is the highest adoption rate of tools and techniques for increasing conversion rates and measuring experiences. 

This number indicated that many firms have not adopted CRO tools and techniques. 

  • 68% of the small businesses haven’t yet adopted CRO strategies. 
  • The most used content optimization tool by firms is experience testing.
The most used content optimization tool by firms is experience testing

64% of marketers utilize UX testing for conversion rate optimization. Meanwhile, personalization is used by 61% of marketers and 57% prefer using content testing, respectively, as a part of the CRO technique. 

  • 53% of companies allocate less than 5% of their marketing budget to optimization activities.
  • On average, companies spend $2,000 per month on CRO tools.
  • 39.6% of the companies worldwide document their CRO strategy. 
39.6% of the companies worldwide document their CRO strategy
  • Less than 0.11% of online websites use CRO tools or run tests to optimize conversion rates. 

Source: 99 firms, optimizely.com, Martech, Webfx, Invespro, Techreport, Outgrow. 

How much is spent by marketers on CRO

  • CRO can cost marketers almost 30% of the overall marketing budget.
  • CRO tools that help manage the conversion rate and optimization can cost anywhere from $10 to $500 per month.
  • On average, Companies spend nearly $2,000 a month on the CRO tools.

Besides, companies spend an average of $800 to $10,000 monthly on a CRO service agency. 

  • The average monthly cost of CRO tools is between $10 and $500.

However, large companies must spend an average of $2,000 monthly on CRO tools and services. 

  • The global market for CRO software is predicted to grow at a CAGR of 10%. 

In 2018, the global market for CRO software was estimated to be worth $771 million. The market is further expected to reach $1,932 million by 2026. 

  • The average ROI of companies using CRO tools is 223%.

According to a survey conducted by Venture Beats, 173 marketers said they could generate returns higher than 1,000% after implementing the CRO tools. 

On the other hand,  5% of participants in the same study did not even generate an ROI of  223%.

The average ROI of companies using CRO tools is 223%

Sources: WebFx, VWO, Notify Visitors, PPC masterminds, research.ai multiple. 

Average Conversion rate

  • An average website conversion rate is between 2% to 5%. 
An average website conversion rate is between 2% to 5%. 

The websites with a conversion rate of over 5% are considered good or above average. 

However, the conversion rates may vary depending on the industry and the business. 

  • The top 25% of websites have conversion rates of 5.31% or higher.

Besides, the landing pages of the top 10% of websites have conversion rates of nearly 12% or higher. 

  • The best-performing websites are recorded to have an average conversion rate of 11%. 
  • The conversion rate for desktops is recorded to be 14%

At the same time, the conversion rate for tablets and smartphones is 3.36% and 1.53% respectively.

Further, the average conversion rate of Google ads is 3.75%, and that of Instagram is 1.5%.

  • 75% of B2B marketers find conversion rate an important metric for understanding a landing page’s performance.
  • The average conversion rate of the paid searches is 3.2%. 
  • The highest paid search conversion rates are recorded in financial industries. It has an average paid search conversion rate of 15.6%. 
  • The lowest paid search conversion rates are recorded in the B2B services.

The B2B services have an average paid conversion rate of 0.9%. Apart from that, other  industries with the lowest conversion rates are: 

  • B2B tech industry: 1.5%
  • B2B ecommerce industry: 1.7%
  • Travel industry: 1.7%
  • Healthcare industry: 1.9%
  • Inbound marketing can potentially increase the conversion rates for an average website by 6% to 12%.

Source: Popsmart.com, Geckoboard. 

Average Conversion Rates By Industry

  • B2B eCommerce has a conversion rate of around 4%. 

Conversion rates vary depending on factors like Industry, Business model, Pricing, Shoppers, Marketing, Products,  etc. 

Here are further details about the conversion rates recorded across different industries. 

  1. Ecommerce: 1.84% to 3.71%
  2. B2B: 2.23% to 4.31%
  3. Legal: 1.07%
  4. Finance: 5.01% to 15%
  5. Automotive: 2.5%
  6. B2B eCommerce: 4.0%
  7. B2B Services: 7.0%

Source: Popup Smart, Geckboard. 

  • The Arts and crafts market has the highest conversion rate of 3.79% in the ecommerce industry. 

Besides, the conversion rate of different markets in the ecommerce industry is as follows:

Market Conversion Rate 
Arts and crafts3.79%
Health and well-being3.62%
Pet care3.28%
Fashion clothing and accessories2.44%
Food and drink2.37%
Electrical and commercial equipment2.23%
Home accessories and giftware2.16%

Sources: Scale Crush, Tribe of Brands, Word Stream, Robosize, Adobe. 

What Is The Average eCommerce Conversion Rate?

Source: Shopify.

  • The fashion, accessories, and apparel sector has a conversion rate of 3.2%.

At the same time,  The health and wellbeing market has an average conversion rate of 2.8%, and the luxury kitchen and home appliances market has an average conversion rate of 0.8%.

Source: VWO. 

Email Conversion Rates

  • 361 billion emails are sent every day around the globe, and only 3.61 billion emails are converted!
  • The average conversion rate of email marketing is 17.75%.
  • Emails with personalized subject lines are 22% more likely to be opened.

Besides, the emails without a subject line have an open rate of 8% higher than emails containing a subject line.

  • 8.24% of cart recovery emails lead to conversions

Source: Porch Media, Fit small businesses, Adoric, Constant contact, SNOV.  

Landing Page Conversion Stats

  • A good benchmark for a successful landing page is a conversion rate of 2% to 5%. 

However, the top-performing landing pages can have an average conversion rate of 

  • 57% of the B2B marketers stated that conversion rate is the most useful metric in analyzing a landing page’s performance. 
  • The average landing page conversion rate across all industries is 9.7%. 
  • The e-commerce landing pages have an average conversion rate of  12.9%.

Meanwhile, the entertainment landing pages have an average conversion rate of 18.1%. 

Source: HubSpot, Unbounce, SeedProd, Growth Marketing Pro.

Related Reads:

Conclusion: Average Conversion Rate Across Industries is 2.9%

Conversion Rate Optimization (CRO) is proving to be a game-changer for businesses in every industry. On average, industries see a conversion rate of 2.9%, with e-commerce at about 2.7%. However, websites worldwide are performing better, with a global average of 3.68%. Paid search campaigns are also delivering strong results, with a 3.2% conversion rate.

It’s no surprise that businesses are doubling down on CRO, with some dedicating as much as 30% of their marketing budget to it. The results speak for themselves: companies using CRO tools are enjoying an impressive average ROI of 223%.

With the market for CRO tools set to grow to $5.07 billion by 2025, it’s clear that businesses investing in these strategies are not only improving their customer experience but also seeing a significant boost to their bottom line.

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