Facebook Users Statistics 2024 (Worldwide Data)

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Facebook is one of the most used social media platforms worldwide, with 3.07 billion active users monthly. That accounts for 37.90% of the worldwide population and 60.91% of the global social media users. 

The highest number of Facebook users are from India, accounting for 11.95% of Facebook’s users. Meanwhile, the United States is home to 8.04% of the Facebook users. 

Let’s take a detailed look at the number of Facebook users, demographics, usage, reach, downloads, revenue, and more in this post. 

Top Facebook User Statistics

  • Facebook has 3.07 billion monthly active users.
  • 2.11 billion users access Facebook daily, accounting for 68.73% of the platform’s monthly active users.
  • There are 246.73 million Facebook users in the United States.
  • With 366.85 million users, India has the most Facebook users worldwide.
  • 56.8% of Facebook users are male, while 43.2% are female.
  • Most of Facebook’s users (24.4%) belong to the 25 to 34 age group.
  • Facebook registered a revenue of $134.9 billion in 2023.
  • Facebook’s average revenue per user was $13.12 in Q4 2023.

How Many People Use Facebook?

Facebook has 3.07 billion monthly active users in 2024.

This was a 3% YoY increase in Facebook’s user base compared to the previous year. In 2022, Facebook had 2.96 billion monthly active users.

Since the number of social media users worldwide is 5.04 billion, Facebook is used by 60.91% of social media users worldwide. 

Further, Facebook’s monthly active users have grown from 1.39 billion in 2014 to 3.07 billion in 2023, displaying an overall growth of 120.86% in the decade.

Here is a table showing Facebook’s monthly active users over the years:

YearUsers
20233.07 billion
20222.96 billion
20212.91 billion
20202.80 billion
20192.50 billion
20182.32 billion
20172.13 billion
20161.86 billion
20151.59 billion
20141.39 billion

Source: Meta Investor Relations, Statista

Facebook Had 2.11 Billion Daily Active Users As Of December 2023

According to Meta’s latest investor event, the platform is going strong with over 2.11 billion DAUs.

The only time the social media giant lost its user base was in Q4 2021, when it lost around 1 million daily active users compared to the past quarter. However, the daily active users grew by 201 million in the next quarter.

The following table displays the daily active users of Facebook over the years.

YearFacebook’s Daily Active Users
20232.11 billion
20222.00 billion
20211.93 billion
20201.85 billion
20191.66 billion
20181.52 billion
20171.40 billion
20161.23 billion

Source: Meta Investor Relations, Statista

  • 68.73% of Facebook’s monthly active consumers use the social media app daily.
  • 78.1% of Facebook users also use Instagram.

If we talk about Facebook users overlapping with other platforms, Here are the numbers:

  • 74.7% of Facebook users also use YouTube.
  • 72.7% of Facebook users also use WhatsApp.
  • 48.8% of Facebook users also use Twitter.
  • 48.8% of Facebook users also use TikTok.
  • 36.1% of Facebook users also use Pinterest.

Source: Investing.com

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How Many Facebook Users Are There In The United States?

There were 246.73 million Facebook users in the United States. That was an increase of 1.43% in the number of Facebook users in the United States compared to the past year. 

In 2022, the number of Facebook users was recorded to be 243.24 million. Further, by 2028, Facebook users are predicted to reach 262.8 million. 

The birthplace of the platform and also the world’s strongest economy, paired with a high engagement rate and tech-savvy population, makes The United States one of the most important markets for Facebook.

Plus, Facebook has 272 million MAUs in the United States and Canada combined.

Here is a table showing the number of Facebook users in the United States over the years:

YearFacebook Users In The US 
2028*262.8 million
2027*259.86 million
2026*256.78 million
2025*253.56 million
2024*250.2 million
2023246.73 million
2022243.24 million
2021239.96 million
2020235.36 million
2019223.42 million

*Projected Numbers

Sources: Statista 1, Statista 2. 

Facebook User Demographics

  • 56.8% of Facebook users are male, while 43.2% are female.
Facebook User Demographics
  • The majority of Facebook’s users belong to the 25 to 34 age group, with 24.4% of the users belonging to the age group using the platform as of 2024. 

Here is a table showing the distribution of Facebook users worldwide by age as of 2024:

Age GroupPercentage Of Facebook Users
18 to 24 years18.8%
25 to 34 years24.4%
35 to 44 years18.8%
45 to 54 years14.1%
55 to 64 years11.6%
65 and over12.1%

Source: Statista 1, Statista 2

Countries With The Most Facebook Users

With 366.85 million users, India had the most Facebook users worldwide as of 2024. The United States stands second with 190.85 million users.

Here is a table showing the countries with the most Facebook users:

CountryNumber Of Facebook users
India366.85 million
United States190.85 million
Indonesia117.6 million
Brazil111.25 million
Mexico90.2 million
Philippines86.75 million
Vietnam72.7 million
Bangladesh52.9 million
Thailand49.1 million
Egypt45.4 million

Note: Facebook (Meta) doesn’t release country-specific user counts; we have to rely on estimates. The values in the above table are sourced from multiple datasets and reports.

Source: Statista, Oberlo.

Facebook Users In Different Regions Of The World

  • The Asia-Pacific region had 1.37 billion active Facebook users monthly in Q4 2023.
  • The European region had 408 million users, while the US & Canada combined account for 272 million users.
Facebook Monthly Active Users

Here is a table showing Facebook users in different world regions as of December 2023:

World RegionNo. Of Facebook UsersShare Of Users
Asia Pacific1.37 billion44.63%
Europe408 million13.29%
US & Canada272 million8.86%
Rest Of The World1.02 billion33.22%

Source: Facebook Earnings Presentation

Facebook Revenue Statistics

Facebook registered a revenue of $134.9 billion in 2023.

That was an increase of 15.69% in revenue in 2023 compared to the previous year. Facebook generated a revenue of $116.6 billion in 2022. 

The platform earned $28.64 billion in the first quarter, $31.99 billion in the second quarter, $34.14 billion in the third quarter, and $40.11 billion in the fourth quarter of 2023.

Facebook's Annual Revenue From 2010 To 2023

Here is a table showing Facebook’s revenue over the years:

YearRevenue
2023 $134.9 billion
2022$116.6 billion
2021$117.92 billion
2020$85.96 billion
2019$70.69 billion
2018$55.83 billion
2017$40.65 billion
2016$27.63 billion
2015$17.92 billion

Sources: Meta.

Facebook Average Revenue Per User

Facebook’s global ARPU was $ 13.12 as of Q4 2023. 

This figure is the global average. If we dive into ARPU based on region, then we get the following numbers.

World RegionFacebook ARPU
USA & Canada$68.44
Europe$23.14
Asia Pacific$5.52
Rest Of The World$4.50

Source: Meta

Facebook Usage Statistics

A recent study by Statista reveals that an average person spends around 147 minutes on social media platforms every day. Out of which 33 minutes are spent on Facebook.

Facebook is also the social media on which users spend the most time. If we do the math, we get the following numbers:

FrequencyTime Spent
Every day33 minutes 
Every Week231 minutes
Every Month990 minutes 
  • 31% of U.S. adults use Facebook to get regular news updates.
  • 1.8 billion people interact in Facebook groups every month.
  • The average percentage of Facebook page fans who engaged with a page’s postings was 0.07 percent.

Facebook’s Reach Based On Devices

Only 2.6% of Facebook users access the platform from a laptop or a desktop, while 68.7% prefer accessing Facebook only through Smartphones.

Here is a table showing Facebook’s reach based on the device:

DeviceShare Of Respondents
Any kind of mobile device97.4%
Laptop or Desktop2.6%
Both phones and computers28.7%
Only via a mobile phone68.7%

Source: Statista

Facebook Post Engagement Rate

The average Facebook page fan engagement with posts was 0.06%

With an interaction rate of 0.1%, image posts had the highest level of engagement. Furthermore, link posts saw the lowest engagement rate, with 0.03%

Here is a table showing the Average Facebook page fan engagement with selected post types:

Post TypeAverage Fan Engagement Rate
Image/Photo Posts0.1%
Video Posts0.08%
Status Posts0.06%
Link Posts0.03%

Source: Statista.

Opinion Of US Citizens On Facebook

We have gathered data about people in the US and their opinions on Facebook. Here are the findings:

  • 20% of adults in the United States have a favorable opinion, while 19% have a very unfavorable opinion of Facebook.
  • 15% of males and 24% of females have a favorable opinion about Facebook.

Here is a complete breakdown of the above stat:

OpinionMalesFemales
Very favorable15%24%
Somewhat favorable30%37%
Somewhat unfavorable23%18%
Very unfavorable25%14%
I Heard of it, but I have no opinion6%6%
Never heard of1%1%

Facebook Download Statistics

Facebook has been downloaded over 5 billion times from the Google Play Store alone, making it one of the most downloaded apps in the history of the internet.

Facebook Downloads Over The Years
YearDownloads
2023553 million
2022413 million
2021416 million
2020540 million
2019682 million
2018710 million
2017660 million

Source: Business Of Apps

Why People Use Facebook

The most popular Facebook activity in 2024 is contacting friends and family, according to a recent study on Facebook’s most popular uses. Up to 72.6% of Facebook users claim to interact with their loved ones on the platform.

Top Reasons People Use Facebook

Here is a table showing the top reasons people use Facebook:

ReasonPercentage of People 
Message friends and family72.6%
Post or share photos or videos63.5%
Keep up to date with news and current events 58.7%
Look for funny or entertaining content54.9%
Follow or research brands and products54.3%

Source: Oberlo

Facebook Ads Statistics

Facebook has the potential to reach 2.11 billion people through ads. That is around 70% of its user base.

The fact that 55.7% of active Facebook users use the platform for following or researching businesses and products is a great indicator for advertisers.

According to the latest quarterly report from Meta, almost 3/4th of Advertisers are now putting ads on Facebook’s reels.

Let us dive into the world of Facebook ads through numbers:

  • Facebook currently has over 10 million active advertisers on the platform.
  • Those advertisers can reach 2.11 billion individuals through ads.
  • 34.1% of adults worldwide over the age of 13 see Facebook advertisements.
  • Almost all of Facebook’s advertisers use at least one AI-driven product.
  • 63.7% of Americans over the age of 13 are exposed to Facebook ads.

What about other countries?

Reach Of Facebook Ads For People Of Across Various Countries

Here is a table showing the reach of Facebook ads for people over the age of 14 across various countries:

CountryFacebook Ad Reach
Mexico87.6%
United Kingdom60.5%
France56.2%
Italy53%
India30.1%
  • In the second quarter of 2022, advertising impressions increased by 15% (YOY), and the average price per advertisement decreased by 14% (YOY).
  • Facebook’s ad income accounts for the vast majority of its total revenue. Its 2022 financial reports reveal that advertisements accounted for 97.5% of its total registered revenue.

This means that Facebook made $113.7 billion in 2022 just via advertisements.

  • On average, a Facebook user clicks on 12 ads every month.
  • Facebook advertising has an average cost per click (CPC) of $1.72 and an average click-through rate (CTR) of 0.9%. 9.21% is the average conversion rate (CVR).
Average Cost Per Click Per Campaign

Additionally, Facebook allows us to view the average cost per click per campaign objective:

ObjectiveCPC
Brand Awareness$2.32
Conversions$1.33
Lead Generation$1.74
Traffic$0.43
  • The finance industry has the highest Facebook ads CPC – $3.89.
Facebook Sectors With The Highes CPC

Here is a table showing the Facebook sectors with the highest CPC:

IndustryCPC
Finance$3.89
Internet and Telecom$3.07
Home and Garden$2.78
Business and Industrial$2.48
Jobs and Education$2.11
People and Society$2.01
Beauty and Fitness$1.85
Real Estate$1.81
Science$1.33
News$1.11
Hobbies$0.68
Pets$0.61
Food and beverage$0.42

Sources: Statista, Meta, Wordstream.

Facebook Statistics For Businesses

  • More than 200 million companies use Facebook’s applications and free tools.
  • In the past year, 18.3% of American adults made a transaction on Facebook.
  • A local business page is visited by over 70% of Facebook users at least once a week.
  • Facebook live chat makes customers 53% more likely to purchase from a company.
  • Facebook will have real-time translation capabilities for hundreds of languages.

How does this help businesses? Businesses can create social media material in one language and trust Facebook to translate it correctly for a worldwide audience. 

Greater eyes will be drawn to the material, and thus, more engagement will result from regional articles being translated into major languages or vice versa.

  • A Facebook Page post’s typical organic reach is 5.2%.
  • Facebook deleted over 4,596,700 pieces of material in 2021 due to copyright, trademark, or fraudulent reports.
  • On average, 36% of Facebook page postings are photos.

Sources: Hootsuite, Hubspot, Statista, Meta.

Facebook Messenger Statistics

Facebook Messenger was first launched on 9th August 2011, and since then, its users have only increased. Currently, 1.38 billion people use the messenger service globally.

Let us take a look at some of the other statistics associated with it.

138.1 million people use Facebook Messenger, which is an increase of 2.2 million since the past year.

Here is a table showing the number of Facebook Messenger users over the years:

YearUsers
2018126.3 million
2019130 million
2020133 million
2021135.9 million
2022138.1 million
  • 55.5% of Facebook Messenger users are male, while 44.5% are female.
  • Most of the Facebook Messenger users in the US are between the ages of 25 and 44.

Here is a table showing the distribution of Facebook Messenger users:

Age GroupShare Of Users
13 to 171.2%
25 to 3423.8%
35 to 4420.6%
45 to 5416.6%
55 to 6413.8%
over 6513.3%
  • The yearly downloads of Facebook Messenger fell to 353 million in 2021. We say ‘fell’ because, in 2020, this number was 508 million.

Artificial Intelligence At Facebook

Facebook has a large number of users and a lot of data, which provides ample opportunity for its developers and engineers to experiment, solve problems, and explore the capabilities of AI.

Facebook understands the importance of AI. The social media giant has made their first custom silicon chip for running AI models, a new AI-optimized data center design, and the second phase of our 16,000 GPU supercomputer for AI research.

Meta recently launched CM3leon, an advanced text-to-image AI generator.

Let us take a look at some interesting facts and figures associated with Facebook’s AI usage in this section.

  • More than 20% of the content in a person’s Facebook feeds is now recommended by AI from people, groups, or accounts they don’t follow.
  • Facebook’s AI research model, No Language Left Behind (NLLB-200), enables the translation of 200 different languages.
  • NLLB-200’s translations were more than 70% accurate for some Indian-based languages.
  • With the MMS project, Facebook’s research has advanced speech recognition tech for low-resource languages. This includes a speech-to-text and text-to-speech model for 1,100+ languages.
  • Meta’s Research SuperCluster (RSC) AI Supercomputer features 16,000 GPUs, all accessible across the 3-level Clos network fabric, that provide full bandwidth to each of the 2,000 training systems.
  • Meta has released over 1,000 AI models, libraries, and data sets for researchers over the last decade.

How Many Employees Does Facebook Have?

Meta had  67,317 employees in December 2023.

That is a decrease of 22.16% year-over-year in the number of Meta employees. Comparatively, Facebook had an employee count of 86,482in December 2022. 

The following table displays the number of Meta/ Facebook employees over the years. 

YearNumber Of Facebook (Meta) Employees
202367,317
202286,482
202171,970
202058,604

Source: Statista

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