98+ Lead Generation Statistics For 2023 (Data & Trends)

Lead Generation Statistics - DemandSage

Lead generation is one of the most important factors in increasing sales are promoting the business. Great lead generation strategies help in increasing the profits of businesses. Lead generation helps in gaining visibility and trust and attracting the interest of potential customers. 

More than 85% of companies consider lead generation as one of the most important goals of marketing. However, 61% of them see it as a great challenge to generate strong and reliable leads, as 79% of the leads generated are never converted into sales. 

In the following article, I have compiled all the crucial statistics related to lead generation and details about what tools and tactics are used to increase lead generation. If you are a business owner, who needs to get insight into what strategies other businesses use to generate and convert leads, you are surely in the right place. 

Go ahead and continue reading. 

Lead Generation Statistics 2023 (Top Picks)

Here are some easy steps to how to build your lead generation here.

Lead Generation Statistics - Leads
  1. 50% of marketers consider generating leads is the top priority in their marketing campaigns. 
  1. 1,877 leads are generated by the organizations on average.
  1. $198.44 is the mean cost per lead generated across the industry. 
  1. 97% of people tend to ignore cold business calls. 
  1. 76% of marketers use the content marketing strategy to generate leads. 
  1. According to 68% of marketers, social media markets have helped them to generate more leads as compared to other sources. 
  1. 61% of marketers believe that lead generation and its conversion is the number one challenge. 
  1. 80% of marketers have an opinion that market automation helps in generating and converting sales at a large scale. 
  1. Only six hours are spent by 66% of marketers on social media to generate leads from social media. 
  1. 53% of marketers spend more than 50% of their budget on lead generation for their business. 
  1. Companies that tend to post more than 15 blogs per month generate around 1200 new leads each month on average. 
  1. 43% of online shoppers tend to open branded emails at least once a day. 

General Lead Generation Statistics

Generating leads is no doubt a great challenge if you don’t have a point lead generation strategy according to your niche of business. Tackling challenges and converting leads into sales can be comparatively easy if you know your target audience and their needs. Let us take a look at the general statistics of lead generation to help you understand the market. 

  1. 61% of marketers reported that lead generation is their number one challenge. 
  1. 53% of marketers tend to spend at least half of their budget on generating leads.
  1. Less than one-fifth of marketers have an opinion that outbound practices help to generate valuable leads. 
  1. According to 80% of marketers, automation brings more leads and conversions.
  1. There are nine times more chances of leads being converted when there are business follow-ups within 5 minutes. 
  1. It was reported that the majority of the mid-size companies generated less than 5,00 qualified leads each month. 
  1. According to 85% of B2B  companies, lead generation is the most important goal in marketing.
  1. 58% of marketers had the vision to increase their budget for lead generation in the coming years. 
  1. Only 18% of the marketers had an opinion that the outbound leads help in gaining valuable leads. 
  1. 78% of the companies use email marketing strategy to generate leads, while 73% of them use event marketing, and 67% of them use content marketing to generate leads. 
  1. It was reported that using market automation software helps in generating leads by 451%. 
  1. There are 68% of B2B businesses struggling to generate leads. 
  1. 84% of marketers use the form submission method to generate leads. 
  1. 50% of business use calls to generate leads for their products. 
  1. 33% of the business reported that they use live chat to generate leads. 
  1. $198.44 is the mean cost per lead generated across all industries.
  1. Out of 5 leads, four leads are considered to be marketing-qualified leads according to the organizations. 
  1. According to 34% of marketers generating leads is the top priority for the goals they want to achieve in the upcoming year. 
  1. An average of 3,660 leads are generated per month by the IT and service industry.  
  1. According to 39.5% of marketers, having access to more accurate data could improve the lead-generation process. 
  1. 36.6% of the marketers believe that increasing the team size will help them in generating more leads and effective marketing. 
  1. 35.1% of marketers have an opinion that increasing the budget will lead to better marketing and will increase the leads. 
  1. 97% of people tend to ignore cold business calls. 

Sources: Content marketing institute, HubspotBusiness wire. 

Lead Generation Through Social Media

Social media has great potential to generate leads and convert them into customers. Most potential customers go through all your social media accounts before purchasing products from you and checking out your handles. Let us take a look at how social media impacts the lead-generation process of businesses. 

Social Media
  1. After spending only 6 hours per week on social media marketing, 66% of marketers are successful in generating leads. 
  1. 19% of marketers agree that one can generate strong leads from social media. 
  1. LinkedIn is reported to be the most effective social media platform for generating B2B leads. 
  1. 45% of the marketers were successful in generating customers through Linkedin.
  1. 47% of the marketers reported that they were eager to learn more about TikTok
  1. 74% of social media users reported that they prefer to see 1 to 2 posts of the brands they like and follow. 
  1. 51% of the consumers like posts from a brand that highlight the products of the brand. 
  1. More than 90% of the leads generated from Twitter are converted into sales. 

Sources: Digital media stream, Semrush, Social media examiner

Lead Generation Through Content Marketing

Content marketing is the fastest-growing marketing strategy. No doubt, most business use content marketing to generate new leads and work on converting them into customers. Here are a few stats that you must know about content marketing and lead generation. 

Content Marketing
  1. Content marketing helps in generating three times more leads than outbound marketing at less than half of the expenses. 
  1. The cost of content media is 62% less than traditional marketing. 
  1. 80% of B2B companies use content marketing to generate leads over the next 12 months. 
  1. It was found that the marketers who had their blogs were 13 times more likely to drive a higher rate of leads. 
  1. 500% more traffic is driven by an effective blog. 
  1. 78% of business use website traffic to measure the performance of their content. 
  1. 75% of the business can demonstrate the effect of content marketing and the number of audiences engaged due to it. 
  1. B2B companies that blog have generated 67% more leads as compared to the companies that do not blog. 
  1. The companies that tend to post 15 or more blogs in a month generate an average of approximately 1200 new leads per month.
  1. The marketers that utilize blogging as well as content marketing tend to generate 13 times more positive ROIs. 
  1. Podcasts are the most effective content to generate leads, according to 77% of marketers. 
  1. Here are the details about the medium of content that are most effective in lead generation: 
Content MediumEffectiveness Of The Content
Blog post/ articles76%
Interactive content45%
E-books 40%
Other types of content38%
Webinars 36%
White papers26%
Case studies. 10%

Source: Wired, Hubspot, Content marketing institute.

Lead Generation Through Email Marketing.

Email marketing is one of the most used strategies with a high rate of generating outputs for lead generation. Most B2B business owners consider email marketing to be the most reliable source to generate leads and convert them into sales. Email marketing also helps to attract organic traffic to the business. Let us take a look at a few stats related to email marketing and lead generation. 

  1. Email is considered one of the most important lead generation factors by  42% of companies. 
  1. Demand generation becomes more easy with the help of email marketing, according to 79% of B2B marketers. 
  1. Email marketing drives higher ROIs as compared to other lead-generation tools and channels.
  1. It was reported that for every dollar you spend, you get to earn 44 dollars in return.
  1. The Emails that were sent at 1 pm were reported to get the best results. Other time that was found suitable to send emails were 8 am, 4 pm, and 6 pm. 
  1. 80% of marketers believe that email is the most effective demand-generation tool. 
  1. It is reported that 56% of marketers believe that providing leads with compelling content in each stage is the key to B2B email success. 
  1. 49% of marketers believe that providing downloadable content at each stage of the buying process is beneficial for converting leads. 
  1. 45% of marketers believe that behavior-based email marketing campaigns are more beneficial. 
  1. The overall open rate of marketing emails is 21.5%.
  1. Mondays have the highest email open rates of 22%. While the click-to-open rates on Tuesday and Wednesday were 10.8%.
  1. 43% of online shoppers tend to open branded emails at least once a day. 
  1. 60% of the consumers reported that they purchased at least one monthly product after reading the brand’s email. 

Source: Hubspot, Digital commerce 360

Lead Generation With Various Marketing Channels

Leads is generated using various channels in the market. Many new audiences are converted into leads using various web channels. Let us take a look at all the channels that contribute to the process of generating leads. 

  1. 95% of the marketers predicted that they knew which channel helped them generate most of the leads required for their business. 
  1. According to 27% of marketers, organic search helped to generate more leads. 
  1. 21% of the business stated that they were able to generate most of the leads through organic social media searches. 
  1. 14% of marketers believed that referrals are the best medium to generate leads. 
  1. According to 1% of marketers, paid search helped the most in generating maximum leads.

Source: Semrush, Hubspot.  

B2B Lead Generation

B2B businesses usually find it more difficult to generate leads and convert them into sales as compared to B2C customers. Lead generation of these businesses requires more effort and strategies to find strong leads and convert them into customers. Here are a few important stats related to B2B businesses. 

  1. Strategic landing pages for the leads were used by 68% of the B2B marketers. 
  1. It was reported that the events were most helpful in generating the most B2B market leads. 
  1. $31 to $60 was the average cost of generating the B2B sales lead. 
  1. 59% of B2B marketers have an opinion that SEO has the biggest impact on the generation of leads. 

Source: HubspotBusiness wire, Semrush.

Lead Conversion Statistics.

Once the leads are nurtured and taken care of, the next step is to convert their leads into customers.   Lead conversion is one of the most difficult parts of the process and requires patience and hard work. Let us take a look at important statistics related to lead conversion. 

  1. It was reported that 63% of the leads that inquired about the business would not be interested in converting into customers for at least three months. 
  1. Video content helps to convert leads, is the opinion of 70% of B2B marketers. 
  1. You will not be able to convert 79% of the leads into sales. 
  1. 9.3% of the leads are converted into professional services. 
  1. Here is the data about the conversion rates observed in different industries: 
IndustryConversion Rate.
B2B Ecommerce3.2% 
B2B services3.5%
B2B tech1.7%
B2C  e-commerce2.0%
Cosmetic and Dental2.3%
Professional Services9.2%
Real Estate1.7%

Source: Digital commerce 360, Digital media stream.

Lead Nurturing Statistics. 

Once you have successfully generated leads, the next step is to nurture them.  Nurturing leads requires taking constant updates from the leads and notifying them about the latest products. You need to stay in touch with the leads that you have generated and attract their interest in your business to convert them into sales or customers. 

  1. 20% more sales are generated through the nurtured leads. 
  1. It was found that the companies that nurtured leads were able to generate 50% more sales with 33% lower cost expenses. 
  1. 47% of larger purchases are big purchases are made by nurtured leads as compared to non-nurtured leads.
  1. Almost two third of the leads are not ready to generate sales. 
  1. Email marketing used for lead nurturing has 8% higher CTRs and 4 to 10 times higher response rates. 
  1. 22% of B2B companies tend to nurture their leads weekly.  
  1. 41% of the companies reported that they struggle to follow up with the leads quickly. 
  2. 44% of the sales representatives are usually too busy to follow up with the leads.
  3. 44% of the sales representatives complain about the poor handling of the lead by the sales team. 

Source: Verse, Digital media stream.

Challenges In Lead Generation

Converting leads can be difficult at times. Captivating the audience and generating leads is the biggest challenge faced by the business. Let us take a look at some of the challenges faced by companies in the lead generation process. 

  1. Lack of resources, improper budgeting, and sufficient staff is the biggest barrier to lead generation, according to 40% of marketers. 
  1. One four4th of marketers usually struggle to calculate the conversion rates of the leads generated. 
  1. According to 61% of marketers, generating high-quality leads that are more likely to be converted into a customer or generate sales is the biggest challenge. 
  1. 68% of the B2B business are unable to properly identify their funnel. 
  1. 65% of the B2B business lacks a proper lead nurturing process. 
  1. 31% of marketers believed that tracking offline conversions was a great challenge. 
  1. According to 31% of marketers, proving ROI is among their biggest challenges while generating leads.

Source: Hubspot, Digital media stream, Semrush.

Trends in Lead Generation (2023 & Beyond)

In-person pitches are becoming outdated. To stay afloat, a strong, competitive online presence is more important than ever. Here are some helpful hints to keep in mind while pursuing B2B and B2C prospects in 2023.

Landing Page lead qualification: Users “land” on landing pages after clicking on an ad or a link online. A lead generation landing page directs visitors to a page that urges them to subscribe, buy, or join up. You will generate a lot more leads if you even integrate a simple form on your landing page. Make sure you have it in place starting now!

Features Snippets: Featured Snippets are text snippets that display at the top of Google’s search results to respond to an inquiry swiftly. The content of a Featured Snippet is automatically retrieved from web pages in Google’s index. You can optimize your content for featured snippets and hope for a inflow of organic traffic when people are searching for something.

More Lead Generation Trends:

  • Community-based marketing.
  • Hyper-personalisation
  • Google Advertising

Wrapping Up: Lead Generation Statistics (2023)

That’s all about lead generation. 

Over the next year generating more leads will be the top priority of the marketers, as more leads generated are directly proportional to the number of sales generated by the business. Generating more leads and converting them leads to the expansion of the business and more profit generation. The leading industry is the IT industry, with the most leads generated annually. 

I hope that the above article has helped you to understand the latest trends in the lead generation process and the tools and techniques used in the lead generation process. I am sure that these stats will surely benefit you if you have started your business.

If I have left any important stats, you can let me know in the comment section below. I usually keep updating my article from time to time and will include the stats mentioned in the comments with due credits. 

So what tactics do you prefer the most to generate the leads and convert them?

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