Our inboxes are flooded with all sorts of emails every day. Brands are trying to retarget you with offers, you are getting a payment reminder for an abandoned cart, or some random person is sending you an email with a spam link from a different corner of the world.
With so much happening in your own electronic mail, have you ever wondered how many emails are sent every day?
If you did, get an answer to it in this post.
How Many E-mails Are Sent Per Day?
4.48 billion people around the globe send 361.6 billion emails every day as of 2024. This number has increased by 4.11% since 2023, when people used to exchange 347.3 billion emails daily.
The number of emails sent every day will increase to 392.5 billion by 2026.
Here is a table showing the number of emails exchanged every day over the years:
Year | Emails Sent Per Day |
---|---|
2017 | 269 billion |
2018 | 281.1 billion |
2019 | 293.6 billion |
2020 | 306.4 billion |
2021 | 319.6 billion |
2022 | 333.2 billion |
2023 | 347.3 billion |
2024 | 361.6 billion |
2025* | 376.4 billion |
2026* | 392.5 billion |
*Projected
How Many People Use Emails?
4.48 billion people use emails as of 2024. There are 5.3 billion active internet users currently, which means 84.52% of internet users actively use emails.
This number of email users is set to reach 4.73 billion by 2026.
Here is a table showing the number of email users over the years:
Year | People Using Emails |
---|---|
2022 | 4.26 billion |
2023 | 4.37 billion |
2024 | 4.48 billion |
2025* | 4.59 billion |
2026* | 4.73 billion |
Ideal Days To Send Marketing Emails
Certain days of the week have higher opening rates, click-through rates, and click-to-open rates.
The probability of gaining reach is higher if you choose these days to target your audience.
Here is a table showing the ideal days to send marketing emails:
Day of week | Attribute | Percentage |
---|---|---|
Monday | Highest Opening Rate | 22% |
Tuesday | Highest Click-through Rate | 2.4% |
Tuesday & Wednesday | Highest Click-to-open Rate | 10.8% |
As there are good days, there are bad days as well; let us take a look at the days of the week that you should avoid while sending marketing emails.
Day of week | Attribute | Percentage |
---|---|---|
Sunday | Lowest Opening Rate | 20.3% |
Saturday & Sunday | Lowest Click-through Rate | 2.1% |
Friday, Saturday & Sunday | Lowest Click-to-open Rate | 10.1% |
Sage Reads: Here is a guide for better email marketing campaign efforts.
Email Statistics By Device
The open email rates are changing by the device. Here is a table showing the Email open rates by device.
Device | Email Open Rates |
---|---|
Smartphones & Tablets | 42% |
Other Mobile Devices | 41.9% |
Webmail | 39.9% |
Desktop | 18.2% |
How Frequently Do People Check Their Emails?
According to Earthweb, 99% of email users check their inbox at least once every day.
In the United States, 20% of email users check their email over five times daily, and 27% check their mail 1 to 5 times.
Additionally, 89% of the users aged between 18 to 65 check their email regularly.
How Many Emails End Up In Spam Folders?
85% of emails fall under the spam category. This means 295.20 billion emails that are sent and received every day are spam mail.
The majority of spam emails (36%) fall under the advertising and marketing category.
Here is a table showing the percentage of different types of spam emails:
Type | Share Of Spam Emails |
---|---|
Advertising/Marketing | 36% |
Adult Content | 31.7% |
Financial Matters | 26.5% |
Scams and Frauds | 2.5% |
Miscellaneous | 3.3% |
According to Statista, 8 billion spam emails are sent daily in the United States.
Here is a table showing countries which receive the highest spam emails every day:
Country | Spam Emails Received Daily |
---|---|
The United States | 8 billion |
Czechia | 7.7 billion |
Netherlands | 7.6 billion |
France | 7.5 billion |
Russia | 7.4 billion |
Germany | 7.1 billion |
Canada | 7 billion |
Ukraine | 7 billion |
China | 7 billion |
The United Kingdom | 6.9 billion |
Source: Statista
Email Marketing Revenue Worldwide (From 2020 To 2027)
Email marketing will generate $12.33 billion in revenue in 2024. This will be the second consecutive time when the revenue will cross the 10 billion mark.
The industry’s revenue was $10.89 billion in 2023.
Here is a table showing the email marketing revenue over the years:
Year | Email Marketing Revenue |
---|---|
2020 | $7.5 billion |
2021 | $8.49 billion |
2022 | $9.62 billion |
2023 | $10.89 billion |
2024 | $12.33 billion |
2025* | $13.69 billion |
2026* | $15.81 billion |
2027* | $17.9 billion |
Additional Insights On Email Campaigns
Here are some important statistics about email marketing that every marketer should know.
- There are over 4.37 billion email users worldwide as of 2023.
- Globally, 82% of marketers implemented email marketing.
- Marketing email’s global opening rate is 18%.
- The ROI of marketing emails is $36.
- More than 36% of emails are opened by mobile devices worldwide.
- 46% of consumers prefer to be connected by the business via email.
Sage Reads: We have covered a detailed guide on email marketing facts and figures.
Conclusion: Globally, 361.6 Billion Emails Are Sent Every Day
This is our set of the most updated and analyzed collection of email statistics as of 2024.
Use this information to your advantage and achieve success over your competitors with unique email marketing.
For more updated statistics, revisit this article. We will be updating this from time to time.
FAQs
According to Earthweb, in the United States, 333.2 billion emails are sent daily. That means every second, 3.5 million emails are sent.
According to gmass.com, you can send 500 emails daily from Gmail. You can’t send more than 500 emails in a day.
According to Data Report, 85% of all daily emails are spam.
According to anyleads.com, Gmail is the most popular email platform in the United States.
According to Campaign Monitor, Apple iPhones hold the first place, with 28% of the share, and the second is Gmail, with 27%.