1.59 billion people use TikTok every month in 2025, making it the fifth most popular social media platform globally.
The app has over 135 million users in the U.S. alone and has recorded $23 billion in revenue in 2024, a 42.86% increase from the previous year. TikTok also became the first non-gaming app to cross $6 billion in in-app purchases, showing its strong monetization power.
This article covers the latest TikTok statistics, including users, demographics, usage, revenue, and more.
TikTok Statistics 2025: Key Insights
- TikTok has 1.59 billion monthly active users (MAU) worldwide.
- The United States has the largest TikTok audience, with over 135.79 million users.
- In 2024, TikTok’s revenue was $23 billion, a strong 42.86% increase over the previous year.
- TikTok (including Douyin in China) reached a major milestone in 2024, crossing $6 billion in in-app purchase revenue.
- On average, users are spending 58 minutes and 24 seconds on TikTok.
How Many People Use TikTok?
As of 2025, TikTok has 1.59 billion monthly users, making it the fifth most popular social media platform globally.
That’s a decrease of 100 million users compared to 1.69 billion recorded in Q4 2024.
Although widely popular in the United States and other nations, these low figures are attributed to bans in large countries like India and China, as well as other major nations.
Here is a table displaying the TikTok monthly active users by quarter:
| Quarter | TikTok Monthly Active Users |
|---|---|
| Q1 2025 | 1.59 billion |
| Q4 2024 | 1.69 billion |
| Q3 2024 | 1.60 billion |
| Q2 2024 | 1.58 billion |
| Q1 2024 | 1.56 billion |
| Q4 2023 | 1.22 billion |
| Q3 2023 | 1.08 billion |
| Q2 2023 | 1.09 billion |
| Q1 2023 | 1.05 billion |
Source: Statista, Wikipedia, Data Reportal.
TikTok Users By Country
The United States possesses the highest number of TikTok users, totaling 135.79 million.
Indonesia ranks second with 107.69 million users, followed by Brazil in third place with 91.75 million users.
The remaining countries within the top five are Mexico and Pakistan.
Below is a table presenting the countries with the highest number of TikTok users.
| Country | Number Of TikTok Users |
|---|---|
| United States | 135.79 million |
| Indonesia | 107.69 million |
| Brazil | 91.75 million |
| Mexico | 85.36 million |
| Pakistan | 66.87 million |
| Philippines | 62.35 million |
| Russia | 55.98 million |
| Bangladesh | 46.51 million |
| Egypt | 41.3 million |
| Vietnam | 40.87 million |
Source: Data Reportal
Quick Fact: TikTok had 200 million users in India before it was banned in June 2020!
TikTok Users: Gender Demographics
55.7% of the TikTok users are male, and 44.3% of the TikTok users are female.
This shows that while the platform is popular among all genders, men make up a slightly larger share of the audience.
However, the difference isn’t drastic, indicating that TikTok continues attracting diverse and balanced users across genders.
Here is a table displaying the share of TikTok users By Gender:
| Gender | Share Of TikTok Users |
|---|---|
| Male | 55.7% |
| Female | 44.3% |
Source: Data Reportal
TikTok Users By Age Demographics
About 66% of TikTok users are between 18 and 34 years old,
This displays that TikTok is more popular among Gen Z and younger millennials. The largest group within this range is 25 to 34-year-olds, who make up 35.3% of the total users.
In contrast, only 17.6% of TikTok’s audience is over the age of 45, highlighting a smaller presence among older adults.
Here is a table displaying the share of TikTok users by age group:
| Age Group | Share of TikTok Users |
|---|---|
| 18–24 years old | 30.7% |
| 25–34 years old | 35.3% |
| 35–44 years old | 16.4% |
| 45–54 years old | 9.2% |
| 55+ years old | 8.4% |
Source: Data Reportal
TikTok Revenue 2025
In 2024, TikTok’s revenue reached $23 billion, marking a 42.86% increase from the $16.1 billion reported in 2023.
In comparison, TikTok experienced a 67.71% growth in 2023, rising from $9.6 billion in 2022, which itself was a 100% increase from the prior year.
Here is a table displaying the TikTok global ad revenue recorded by year:
Below is a table illustrating TikTok’s annual revenue and the respective year-over-year growth recorded:
| Year | Revenue | Percentage Increase |
|---|---|---|
| 2024 | $23 billion | 42.86% |
| 2023 | $16.1 billion | 67.71% |
| 2022 | $9.6 billion | 100.00% |
| 2021 | $4.8 billion | 84.62% |
| 2020 | $2.6 billion | 642.86% |
| 2019 | $0.35 billion | 133.33% |
| 2018 | $0.15 billion | – |
Source: Business of Apps
TikTok In-App Purchase Revenue
TikTok achieved $3.7 billion in in-app revenue for 2024.
This marks a 25% increase from the $3.7 billion in in-app revenue reported for 2023. TikTok’s in-app revenue has consistently grown over the years, with the most significant growth occurring in 2020.
Here is a table showing TikTok’s in-app purchase income over the years:
| Year | In-App Purchases Revenue ($) | YoY Increase |
|---|---|---|
| 2024 | 3.7 billion | 25.00% |
| 2023 | 2.96 billion | 16.54% |
| 2022 | 2.54 billion | 51.19% |
| 2021 | 1.68 billion | 79.85% |
| 2020 | 934.24 million | 543.30% |
| 2019 | 145.22 million | 461.41% |
| 2018 | 25.86 million | – |
Source: Statista
In 2024, TikTok (along with its Chinese counterpart Douyin) made history by becoming the first non-gaming app to cross $6 billion in in-app purchase revenue
This marks a 36.36% jump from the $4.4 billion it earned in 2023. Not only that, but TikTok also earned more than double the in-app revenue of any other app or game that year.
The report also revealed that in just the last three months of 2024, TikTok brought in an impressive $1.9 billion from in-app purchases alone.
Source: TechCrunch
TikTok’s Ad Revenue
TikTok’s ad revenue is expected to hit $33.1 billion by 2025, reflecting a 40.5% increase from 2024.
Additionally, TikTok’s in-app revenue is projected to grow about 17 times from 2020 to 2027, rising from a record $2 billion in 2020 to $54 billion by 2027.
The US is predicted to be a key market for TikTok’s ad revenue, generating $9.5 billion in 2025.
Here is a table displaying the TikTok global ad revenue recorded by year:
| Year | TikTok’s global annual ad revenue | Annual change |
|---|---|---|
| 2027* | $54.0 billion | +22.7% |
| 2026* | $44.0 billion | +32.7% |
| 2025 | $33.1 billion | +40.5% |
| 2024 | $23.6 billion | +30.7% |
| 2023 | $18.0 billion | +55.0% |
| 2022 | $11.6 billion | +191.0% |
| 2021 | $4.0 billion | +100.0% |
| 2020 | $2.0 billion | — |
*estimated data
Source: Oberlo
- TikTok is used by 28.62% of the world’s 5.35 billion internet users.
- 30.27% of the social media users worldwide use TikTok.
How Much Time Do TikTok Users Spend On The Platform?
TikTok users spend 58 minutes and 24 seconds on the app daily.
Comparatively, TikTok users spent 55 minutes and 28 seconds on the platform in 2023. That indicates an increase of 2 minutes and 36 seconds in TikTok usage per day.
Besides, the time spent daily on TikTok increased by 113.14% between 2019 and 2024.
The following table displays the average daily time spent on TikTok over the years.
| Year | Average Time Spent Daily on TikTok |
|---|---|
| 2024 | 58 minutes and 24 seconds |
| 2023 | 55 minutes and 48 seconds |
| 2022 | 52 minutes |
| 2021 | 45 minutes and 18 seconds |
| 2020 | 38 minutes and 36 seconds |
| 2019 | 27 minutes and 24 seconds |
Source: Oberlo
TikTok Among Other Social Media Platforms
TikTok is the fifth most popular social media platform worldwide, boasting 1.59 billion monthly active users.
Meanwhile, Facebook remains the leader, with 3.06 billion monthly active users, and YouTube is third with 2.50 billion.
Here are the details about the top social media platforms worldwide by the number of monthly active users:
| Social Media Platform | Number of MAUs |
|---|---|
| 3.07 billion | |
| Youtube | 2.50 billion |
| 2 billion | |
| 2 billion | |
| TikTok | 1.59 billion |
| 1.38 billion | |
| Telegram | 950 million |
| Facebook Messenger | 947 million |
| Snapchat | 850 million |
| Douyin | 766 million |
| Kuaishou | 714 million |
| 606 million | |
| 599 million | |
| X (Twitter) | 586 million |
| 562 million | |
| 537 million |
Source: Statista
TikTok Downloads
In 2024, TikTok was downloaded by 875.67 million people.
This reflects a 9.13% decrease from the 963.64 million downloads reported in 2023.
The peak number of downloads occurred in 2020, reaching an impressive 984.49 million, largely fueled by global lockdowns and a rise in digital content consumption during the pandemic.
The following table displays the number of TikTok downloads recorded over the years.
| Year | Number Of TikTok Downloads |
|---|---|
| 2024 | 875.67 million |
| 2023 | 963.64 million |
| 2022 | 856.69 million |
| 2021 | 721.09 million |
| 2020 | 984.49 million |
| 2019 | 703.84 million |
| 2018 | 653.75 million |
Source: Statista
- Android smartphones have accounted for more than 90% of TikTok downloads. The one exception is in the United States of America, where more iOS users are downloading the app.
- TikTok is the most downloaded application of all time.
Best Time To Post On TikTok
After going through various case studies, we came to the conclusion that the best time to post on TikTok is 9 a.m. EST on Tuesdays, 12 a.m. EST on Thursdays, and 5 a.m. EST on Fridays!
The best time to go live on TikTok is 9 am to 11 am EST from Monday to Friday. You can also go live after 7 PM EST on these days.
Source: Demandsage Study
TikTok Engagement Rates
The median engagement rate for content shared by TikTok business accounts stands at 3.70%, calculated by engagements in relation to views.
Typically, 3.00% of viewers express their approval by liking these posts, while comments and shares are rarer, showing median rates of 0.05% and 0.06%, respectively.
This information reveals that likes constitute the main type of engagement, while comments and shares happen at significantly lower frequencies.
Source: Data Reportal
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55.3% Of TikTok Creators Are Female
Even though a TikTok user is more likely to be a man, the chances of a creator being a female are more!
Men make up less than 45% of the overall creator population on the platform.
Source: Statista
Majority Of TikTok Creators Fall Between The 18 To 24 Age Group
The predominant age range among TikTok content creators fell between 18 and 24 years, constituting nearly half of the platform’s creators.
About 7% of the total creators were under 13 years old. Although TikTok doesn’t impose registration restrictions for users aged 13 to 18, those under 13 in the United States are required to use the platform’s “Younger Users” version.
Source: Statista
75% of Users Say That TikTok Helps Them Find New Songs
As per TikTok Newsroom, 75% of users say that TikTok helps them find new songs. 73% of people even associate specific songs with the platform. Many of these songs achieved mainstream success as well; in 2022, around 175 songs trended on TikTok and charted on the Billboard Hot 100.
While browsing TikTok, many people stumble upon a trending sound that they like. To find that song and its artist, people explore options like Shazam or humm the tune in Google Assistant. Once they have it, they add it to their library on platforms like Spotify and Apple Music.
However, TikTok is looking to expand its services by capitalizing on the moment people discover music. It aims to encourage users to use its own platform, TikTok Music, instead of the others mentioned previously.
Source: Music Business Worldwide
Conclusion: TikTok Has 1.59 Billion Monthly Active Users
With 1.59 billion monthly active users and an average daily usage time of 58 minutes, TikTok remains one of the most engaging platforms worldwide.
Over 65% of its audience is aged 18 to 34. In 2024, the app achieved an enormous $23 billion in revenue, marking a milestone as the first non-gaming app to exceed $6 billion in in-app purchases.
TikTok continues to dictate digital trends as the premier platform for short-form content, demonstrating its substantial impact on global social media and entertainment.
