As per our TikTok statistics, over 1 billion TikTok videos are viewed every day. The massive numbers indicate how TikTok videos are grabbing the attention worldwide.
Knowing the best time to post on TikTok as a creator or brand owner can pull you closer to getting maximum engagement.
The research team at DemandSage went through multiple research and case studies online. After analyzing it closely, we found the best time to post on TikTok. The time was calculated based on location and audience persona.
In this article, I will walk you through the best times for different niches. I will also cover all the case studies I found. Additionally, I have also covered working tips and guides to find YOUR best time.
So, let’s get started and take you closer to increased TikTok engagement.
When Is The Best Time to Post On TikTok?
The best times to post on TikTok are at 9 a.m. EST on Tuesdays, 12 a.m. EST on Thursdays, and 5 a.m. EST on Fridays!
Note that the ‘right’ time to post your content on TikTok varies. Multiple factors play a vital role in determining the right time. Two of the most important factors to understand is:
- What is your target audience location?
- When is your audience awake?
Your target audience’s location will allow you to understand their time zones and post content accordingly. You will also figure out what time your audience is awake so you can determine the sweet spot to push your content.
Best Time to Post on Tiktok (Day Wise)
Factoring the historical data of TikTok user engagement patterns, the below image depicts the best time to post on TikTok to aim for high engagement.
Note: The timing is in EST.
The same is broken down in tabular form to suggest the ideal post time for TikTok:
| Days | Best time to Post |
| Monday | 6 AM, 10 AM, 10 PM |
| Tuesday | 2 AM, 9 AM, 4 AM |
| Wednesday | 7 AM, 8 AM, 11 AM |
| Thursday | 12 AM, 9 AM, 7 PM |
| Friday | 5 AM, 1 AM, 3 PM |
| Saturday | 11 AM, 7 PM, 8 PM |
| Sunday | 7 AM, 8 AM, 4 PM |
While it was believed that weekends were the ones where you could get the highest engagement, there were counter remarks that weekends may not be the ideal time to get engagement.
The argument was backed by the fact that people might not be very active on TikTok during their off days, considering they might be busy with other things.
Here is a quick breakdown of the right times based on different days of the week.
Best Time To Post On TikTok Monday
The best time to post on TikTok on Monday is 6 am, 10 am, and 10 pm. The time shows when people are likely to be active — morning before leaving for work/school and after coming home from their work/school.
Best Time To Post On TikTok Tuesday
Similarly, the best times to post on TikTok on Tuesdays are 2 AM, 9 AM and 4 AM.
Best Time To Post On TikTok Wednesday
On Wednesdays, the best time to post is 7 AM, 8 AM, and 11 AM.
Best Time To Post On TikTok Thursday
Thursdays usually record the best timing for your TikTok posts at 12 AM, 9 AM, and 7 PM.
Best Time To Post on TikTok Friday
As the weekend starts approaching, the best time to post on TikTok on Friday is 1 AM, 5 AM, and 3 PM. People are likely to watch your videos in the middle of the night or during the middle of the day.
Best Time To Post On TikTok Saturday
Saturdays are usually for people who sleep in late, which is why the best time to post on TikTok on Saturday is 11 AM in the morning when people wake up after their sleep. On the other hand, the best times are also considered 7 to 8 PM during evenings when people are relaxing.
Best Time To Post On TikTok Sunday
Lastly, the best time to post on Sunday is 7-8 AM and 4 PM. Posting during early morning can draw attention to your content and give you higher engagement.
What Is The Best Time To Go Live On TikTok?
Going live is one of the best ways to connect with your audience – you can answer your fans’ questions, tease them about upcoming projects, or express your opinion on something trending.
The best time to go live on TikTok is 9 a.m. to 11 a.m. EST from Monday to Friday. You can also go live after 7 PM EST on these days.
If you are using the creator account on TikTok, then you will also get the analytics dashboard, which recommends your ideal time to go live on TikTok basis your activity pattern.
Best Time to Post On TikTok for Different Niches
TikTok niche, industry, genre – whatever you call it – is impacted by post timing.
I researched some of the major TikTok content niches for their ideal timings and found the following:
| Industry | Best Days to Post | Best Times to Post |
| Consumer Goods | Tuesdays, Wednesdays | Tues: 3-5 pm, Wed: 3 pm |
| Hospitality | Thursdays, Fridays | Thurs: 2 pm, Fri: 9 am |
| Nonprofit | Tuesdays | Tues: 3-5 pm |
| Restaurants | Mondays, Tuesdays | Mon: 12 pm, 3 pm, Tues: 2-5 pm, Thurs: 4 pm |
| Schools & Education | Wednesdays | Wed: 7 am |
| Travel & Tourism | Wednesdays, Thursdays | Wed: 3-5 pm |
If you are using TikTok for your business, you have to pay extra attention to the best times. Compared to personal accounts, you might need to implement a different strategy for your business account.
You can read our in-depth guide on TikTok for business to get insights on leveraging the app’s power to grow your business.
Does it Really Matter When You Post on TikTok?
Posting time matters a lot due to the TikTok algorithm, which supports the posts with the most likes, comments, and views. The TikTok algorithm helps you come under the eyes of more and more people only if your posts have engagement.
An interesting example comes from TikTok’s “For You” section – where it shows you videos that are based on your previous interaction. You mostly see videos with a higher number of likes, comments, and shares than the regular ones.
If you choose to post your videos at the right time, then it is most likely that your video will also get featured in the “For You” section. And once they start popping up in this section, your followers, likes, and comments on the videos will also start to grow quickly.
Note: In order to get on the “For You” page, TikTok considers various factors. TikTok explained how it filters the right video to be featured on your “For You” page. You can read it here.
On the internet, there are mixed views about the posting time. I went on Reddit to see how TikTok users are answering the question, and here is a discussion I came across.
So, after going through all the answers on forums, I think posting time matters to trigger the algorithm. One thing you must remember is that posting at the right time alone doesn’t guarantee your video will go viral or gain massive engagement.
Trending audio, relevant keywords and hashtags, and, most importantly, the quality of content will also determine your post’s success. I’ll help you with this in detail in the upcoming section.
Best Time to Post on TikTok for Different Locations
Time zones play a significant role in determining the optimal time to post on TikTok. This factor becomes particularly important when you want to target an audience in a different time zone than yours.
I have analyzed the ideal timing for posting content on TikTok based on various major time zones below:
The best time to post on TikTok in Germany (CET)
| Day | Time Slots |
| Monday | 6 am, 10 am, 10 pm |
| Tuesday | 2 am, 4 am, 9 am |
| Wednesday | 7 am, 8 am, 11 am |
| Thursday | 9 am, 12 pm, 7 pm |
| Friday | 5 am, 1 pm, 3 pm |
| Saturday | 11 am, 7 pm, 8 pm |
| Sunday | 7 am, 8 am, 4 pm |
The best time to post on TikTok in the Philippines (PHT)
| Day | Best Times to Post |
| Monday | 3:30 pm, 7:30 pm, 7:30 am |
| Tuesday | 11:30 am, 1:30 pm, 6:30 pm |
| Wednesday | 4:30 pm, 5:30 pm, 8:30 am |
| Thursday | 6:30 pm, 9:30 pm, 4:30 am |
| Friday | 2:30 pm, 10:30 pm, 12:30 am |
| Saturday | 8:30 pm, 4:30 am, 5:30 am |
| Sunday | 4:30 pm, 5:30 pm, 1:30 am |
The best time to post on TikTok in Australia (ACT)
| Day | Best Times to Post |
| Monday | 6 am, 10 am, 10 pm |
| Tuesday | 2 am, 4 am, 9 am |
| Wednesday | 7 am, 9 am, 11 am |
| Thursday | 9 am, 12 pm, 7 pm |
| Friday | 5 am, 1 pm, 3 pm |
| Saturday | 11 am, 7 pm, 8 pm |
| Sunday | 7 am, 9 am, 4 pm |
Case Studies & Research
Many studies are conducted yearly to identify the best time to post on TikTok. Everyone has different yet overlapping timings basis their criteria, data, and discretion.
Below, I have handpicked some of these studies to help you understand the best time to post on TikTok.
1. Hootsuite Research
Hootsuite conducted research by analyzing the engagement rate of over 30,000 posts on TikTok and announced the best time to post on TikTok is 7 PM on Thursdays. A good amount of average post-engagement can be seen on Friday, Wednesday, and Tuesday.
2. Influencer Marketing Hub Research
People at Influencer Marketing Hub dived deeper and studied over 100,000 posts to understand the best time to post on TikTok. The study shows how people engaged on TikTok posts most at noon on Thursday, 9 AM on Tuesday, and 5 AM on Friday.
Additionally, they also have a real-time calculator that shows the best time to post on TikTok based on your target audience’s location.
3. Social Pilot Research
According to SocialPilot research, 6 AM to 10 AM and 7 PM to 11 PM are the best time to post on TikTok, and Tuesday, Thursday, and Friday are the best days to post on TikTok. The overall best time to post on TikTok is at 12 AM on Thursdays, 9 AM on Tuesdays, and 5 AM on Fridays.
4. Hubspot Research
Hubspot reached out to 300+ marketers to get the most accurate timings to post on TikTok. The HubSpot research shows 6 PM to 9 PM as the best time to post on TikTok by 25% of marketers, whereas the other 25% of marketers considered 3 PM to 6 PM the best time to post.
Furthermore, 16% of marketers said the best time to post on TikTok is 12 PM to 3 PM. This might be a bit confusing. Overall, we can see 3 PM and 6 PM being the best time to post on TikTok, according to HubSpot research.
5. Sprout Social Research
According to Sprout Social’s research, the best days to post on TikTok are Tuesday and Wednesday. When it comes to time, the best time is 2-6 PM on Tuesday, 2-5 PM on Wednesday, and 3 -5 PM on Thursdays.
After going through their research, one thing I found is that the highest engagement rates are likely to occur between afternoon and evening hours.
DemandSage Bonus: Do you know TikTok pays you depending on the views your video gains? Check out our study on how much you get paid on TikTok to know more!
When is the Worst Time to Post on TikTok?
Equal to the best time, there is the worst time to post on TikTok, too. However, note that the data mentioned below may not fit everyone and is just a collective study of all the case studies I found.
| Day | Worst Time to Post |
| Any Day | 5 p.m., 6 p.m., 9 p.m. |
| Sunday-Wednesday | 10 a.m. – 3 p.m. |
| Friday-Monday | 12 a.m. – 4 a.m. |
| Tuesday | Any time before 9 a.m. |
Taking it a step further, the worst time to post on TikTok by industry is as follows:
| Industry | Worst Times to Post |
| Consumer Goods | Saturdays, Sundays |
| Hospitality | Wednesdays |
| Nonprofit | Saturdays, Sundays |
| Restaurants | Saturdays |
| Schools & Education | Mondays, Sundays |
| Travel & Tourism | Sundays |
Guide to Find the Right Time to Post on TikTok & Increase Reach
The internet is filled with plenty of tips and tricks to improve your engagement. However, when I was researching, I found out a lot of tips don’t actually work. Therefore, seeing real user experiences and analyzing top creators, here are a few tips to help you.
Note: These tips will help you find the right time to grab the most engagement according to your audience and also increase your engagement.
1. Understand Your Audience
Understanding your audience will be the best way to grow on any social media platform. With TikTok, it is the easiest task to know what people are engaging with your posts through TikTok analytics.
Additionally, with the help of TikTok analytics, you can see the gender of people engaging on your TikTok posts and the territories from where your posts get the most engagement.
To use TikTok analytics, switch your TikTok account to a business account and follow the given steps.
Step 1: Go to your profile and open the settings and privacy tab.
Step 2: Select the “Creator’s tools” tab under “Account.”
Step 3: Now, select “Analytics.”
That’s all! You will find a detailed view of your audience as soon as you know your audience’s territory. Start posting when people are most active on TikTok in their territory. This is the best way to find the right time to post on TikTok.
2. Do Competitor Analysis
Research and figure out your top competitors’ profiles. Audit their page (post frequency, timing, topic, etc.) and make a list of their top posts with the highest engagement rate.
Now try to figure out what worked for them and what didn’t to take cues for your own TikTok strategy. There are also some tools that let you make notes on the best time to post according to your competitors’ post engagement and start posting at these times from now on.
3. Collaborate With Other TikTokers
Collaborating with fellow TikTokers allows you to tap into their audience and reach new viewers. By creating content together, you can cross-promote each other and potentially gain more followers and engagement on your TikTok account.
4. Jump on Challenges, Trends, and Topicals
TikTok is known for its eccentric challenges. Participating in popular challenges, trends, and topics helps increase your visibility and engagement on TikTok.
By creating content that aligns with what’s currently trending, you have a higher chance of getting discovered by a wider audience and potentially going viral. It showcases your creativity and ability to stay current on the platform.
Do you know TikTok has also rolled out TikTok Music? Learn about how it will compete with its competitors like Spotify and Apple with our detailed TikTok Music statistics.
5. Analyze Your Top-Performing Content
One of the best ways to find out what time you get the most engagement is by checking your top-performing content on TikTok. The analytics will give you a complete overview of the reach and engagement of your video.
This way, you can check which day and time you posted the video. You can experiment with the same day and time for other videos. Make sure to keep track of the results.
Doing so will bring you closer to understanding when your audience is active the most.
6. Use Relevant Hashtags
Hashtags are crucial to making your content visible to your audience. When it comes to hashtags, you have to be careful, too. Using too many hashtags or irrelevant just to get viral is a bad idea.
You can find hashtags by typing the keyword and heading over to the hashtag tabs. Make sure you pick the one with more views. At the same time, ensure that your hashtags are relevant to your content.
7. Keep Experimenting
Lastly, it is important to keep experimenting with your content. You can create a spreadsheet and note down the timings when you are posting on TikTok. Keep track of all the details of your engagement. Experimenting with just one month will give you a glimpse of what time your audience is most active.
Once you understand the time when you get the highest engagement, you can plan your content strategy accordingly.
Remember, the best time to post is never ‘fixed,’ especially with TikTok’s algorithm shifting. You need to keep experimenting and work closely on your content.
Read More Article Best Time to Post on Other Social Platforms
Verdict: Best Time To Post On TikTok in 2024
The best time to post on TikTok is usually 11 AM on Thursdays. However, throughout the content, I emphasized the importance of understanding your audience.
Since each research claims different times as ‘best,’ it is important for you to understand your target audience’s location and find which time they are most likely to stay active on the app.
In the end, you need to keep experimenting to find the best time slot to grab your audience’s attention. At the same time, focus on creating quality content that will ensure your engagement and views skyrocket.
Fact: TikTok is the fastest-growing social media platform in 2023. You can read more in our social media statistics and get insights about different platforms.
FAQs On the Best Time To Post On TikTok
People are seen most active on TikTok during the morning and less during the night. However, some days, you can find high engagement on TikTok posts in the evening.
The account receiving 1000-3000 views on its post is known as a mid-tier account. The account receiving more than 10,000 views on its videos is known as the head account.
The best time to post on TikTok Friday is 1 AM, 5 AM, and 3 PM EST. According to our research, 5 AM is the most engaging time to post on TikTok on Friday.
You can refer to the chart we have mentioned above to find out the best time to post on TikTok today. For the highest engagement, you should post on TikTok on Tuesdays around 9 AM EST, Thursdays around 12 AM EST, and Fridays around 5 AM EST.
Posting 1-3 times a day on TikTok is ideal for easy content consumption. It’s also recommended to maintain a consistent schedule with at least one new post daily but avoid excessive posting.
Yes, expert TikTokers suggest keeping your daily TikTok post counts in the range of 3 to 4 – not more than that. And in no case compromise with the content!
TikTok posts can go viral within days, weeks, or even hours. There is no specific time for a TikTok to go viral.
