Best Time To Post On TikTok For Better Engagement In 2022

Best Time To Post On TikTok - DemandSage

Knowing the best time to post on TikTok is one of the most challenging aspects. Whether you are running a business page, influencers, or trying to grow your account, understanding the best time to post on TikTok can benefit you significantly. 

Once your post lands on the platform when most people are active, the chances of your post getting more engagement drastically increase. However, have you ever wondered what remains the reason behind videos going viral on TikTok? There are several, of course, but one that jumps out the most is the right time.

We decided to turn you into a TikTok sensation by presenting you with the best time to post on TikTok. So the next time you post on TikTok, you get more engagement or might even get viral!

So, let’s dive into the article!

Best Time To Post on TikTok: In a Nutshell

Various researchers provide different timings. So, we analyzed the timings with videos on different days and times to find the right time for you! Take a look at the table below. 

DaysBest time to Post
Monday6 AM, 10 AM, 10 PM
Tuesday 2 AM, 9 AM, 4 AM
Wednesday 7 AM, 8 AM, 11 AM
Thursday 12 AM, 9 AM, 7 PM
Friday 5 AM, 1 AM, 3 PM
Saturday 11 AM, 7 PM, 8 PM
Sunday 7 AM, 8 AM, 4 PM

The best time to post on TikTok is at 11 AM on Thursdays, 8 AM on Tuesdays, and 4 AM on Fridays!

The above table explains how people react differently to TikTok every other day. On Tuesday, you can notice people being active on TikTok in the morning, whereas on Saturdays, people are more active on TikTok in the evening. To give you an easier way to understand things better, we have noted down the best days and worst days to post on TikTok below.

 Best Time To Post On TikTok - Tik Tok
  • Best days: Tuesday, Thursday, Friday
  • Worst day: Sunday

Furthermore, we noticed Sunday as the worst day to post on TikTok, and we all know it because the weekend is all about rest and private life. You will find people active on TikTok on Monday. However, it’s not a significant ratio. Mainly because of the weekend vibe still in people’s heads. We saw massive engagement on TikTok posts on Tuesday, Thursday, and Friday.

Best Time to Post on TikTok From Different Studies!

Many studies are conducted yearly to identify the best time to post on TikTok. Everyone has different timings stated as best depending on their research. Here we have handpicked some of these studies to help you understand the best time to post on TikTok.

1. Hootsuite

Hootsuite conducted research by analyzing the engagement rate of over 30,000 posts on TikTok and announced the best time to post on TikTok is 7 PM on Thursdays. The average post engagement can be seen on Friday, Wednesday, and Tuesday.

2. Influencer Marketing Hub

The influencer marketing hub dived deeper and studied over 100,000 posts to understand the best time to post on TikTok. The study shows how people engaged on TikTok posts most at noon on Thursday, 9 AM on Tuesday, and 5 AM on Friday.

3. Social Pilot

The social pilot is nowhere behind the other resources in conducting in-depth research to know the best time to post on TikTok. According to this research, 6 AM to 10 AM and 7 PM to 11 PM are the best time to post on TikTok, and Tuesday, Thursday, and Friday are the best days to post on TikTok. The overall best time to post on TikTok is at 12 AM on Thursdays, 9 AM on Tuesdays, and 5 AM on Fridays.

4. Hubspot

Hubspot reached out to 300+ marketers to get the most accurate timings to post on TikTok. The HubSpot research shows 6 PM to 9 PM as the best time to post on TikTok by 25% of marketers, whereas the other 25% of marketers considered 3 PM to 6 PM the best time to post. 

Furthermore, 16% of marketers said the best time to post on TikTok is 12 PM to 3 PM. This might be a bit confusing. Nevertheless, we can see 3 PM and 6 PM being the common best time to post on TikTok, according to HubSpot research.

Why is it Important To Post At The Right Time On TikTok?

TikTok has a “For You” section where it shows you videos that are based on your previous interaction with the app itself. In this section, you can find endless videos that are shown according to TikTok’s algorithm, and these videos get more views and likes. There are specific criteria for videos to get picked up in this section. You mostly see videos with more likes, comments, and shares than other videos.

If you choose to post your videos at the right time, then it is most likely that your video will also get featured in the “For You” section, and once they start popping up in this section, your followers, likes, and comments on the videos will also start to grow quickly. But you also need to focus on the quality of your videos; otherwise, your videos will not reach your target audience.

How Can I find The Best Time to Post on TikTok?

No matter how many articles you go through to find the perfect time to post your TikTok, every account is different. The right time for one account may be your worst time since targeted audiences may belong to different parts of the world. 

So, it is essential to closely monitor your account and determine the best time to post for your account. Don’t worry. We have also taken that burden off your shoulders with some insider tips below. 

1. Understand Your Audience’s, Time Zone

Your top priority on TikTok should be your audience if you wish to grow on this platform. So instead of posting at the time best for you, you should post at what time your target audience is active. You can easily find the best time to post according to their timezone with the help of a time converter. 

Understanding your audience will be the best way to grow on any social media platform. With TikTok, it is the easiest task to know what people are engaging with your posts through TikTok analytics. Additionally, with the help of TikTok analytics, you can see the gender of people engaging on your TikTok posts and the territories from where your posts get the most engagement.

To use TikTok analytics, switch your TikTok account to a business account and follow the given steps.

Step 1: Go to your profile and open the settings and privacy tab.

Step 2: Select the “Creator’s tools” tab under “Account.”

 TikTok - Account

Step 3: Now, select “Analytics.”

 TikTok - Analytics

That’s all! You will find a detailed view of your audience as soon as you know your audience’s territory. Start posting when people are most active on TikTok in their territory. This is the best way to find the right time to post on TikTok.

2. Do Competitor Analysis

Research and figure out your top competitors’ profiles. Analyze their posts and make a list of their top posts with the most engagement rate. Now, look at what day and time they posted and got the most engagement. Use tools to make notes on the best time to post according to your competitors’ post engagement, and start posting at these times from now on.

3. Keep Experimenting

Keep posting on TikTok at different times for a few days to understand what time works the best for you. Take the help of any tool like Google Sheets or manually note down your post’s performance every day. Make this task easy by using software to compare your different posts. This way, you will get the most accurate data over the time when your posts receive the most engagement.  

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Summing Up!

Remember the TikTok success formula “The more people know you, the more you get followed and eventually the more you have the engagement.” To wrap it up, post at 11 AM on Thursdays to attract better engagement and avoid posting on Sundays. 

Moreover, the best time to post on any social media platform keeps changing with the change in lifestyle and the mood swings of TikTok users. So keep experimenting to know what time is best for you. You can also use TikTok analytics to know about your TikTok follower’s territories and then post when it’s best according to them. 

We hope the above article helped you understand the best time to post on TikTok. Let us know what time is the best to post on TikTok, according to you in the comments below.

FAQs On Best Time To Post On TikTok

Does posting time matter on TikTok?

Yes, posting time matters a lot due to the TikTok algorithm, which supports the posts with the most likes, comments, and views. The TikTok algorithm helps you come under the eyes of more and more people only if your posts have engagement.

After how long does a TikTok post go viral?

TikTok posts can go viral within days, weeks, or even hours. There is no specific time for a TikTok needs to get viral.

Is it better to post at night or morning on TikTok?

People are seen most active on TikTok during the morning and less during the night. However, some days you can find high engagement on TikTok posts in the evening.

What are a head account and mid-tier account on TikTok?

The account receiving 1000-3000 views on its post is known as a mid-tier account. Whereas the account receiving more than 10,000 views on its videos is known as the head account.

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