When I started a new channel on YouTube, I came across various questions, and one of the most important questions that I think needs to be addressed is: What Time is best to post on YouTube? After researching and working on it, I found the answer to this mystery. So I decided to help out you guys and ease out your work.
YouTube is one of the most used Social media platforms globally. It is the most used search engine after Google. More than 500 videos are uploaded on YouTube every minute. So, you surely need a strategy to reach more audiences and get an edge over the other 500 videos.
In the following article, I have listed the details about the best time to post on YouTube. I have also included details on the best days to post on YouTube and how the YouTube algorithm works.
Let’s get Started!
How Does Posting Time Influence Your YouTube Videos?
The posting time on YouTube and the algorithms that work behind it are different from the other social media platforms.
When you upload a post or a video on social media platforms like Facebook, Instagram, Twitter, etc., it will be visible on the feed of your Followers. But that’s not the situation with YouTube uploads.
Then, how does the YouTube algorithm works when you upload the video?
You must upload the videos a minimum of two to three hours before the peak time to increase engagement with your audience. YouTube requires time to index your videos before it is available on the explore and the search feed of the audience.
Once you have uploaded your video, YouTube will understand and process the content of your video and then index it as required.
Now let us take a look at the time that you can upload your videos on YouTube to gain maximum audience interaction.
Best Time To Post On YouTube Every Day (2023)
If you are a new creator and need to be consistent in uploading your videos, you will surely have a question about which time you should upload them.
Don’t worry. We got a solution for you.
You can plan your content every day around these timing and upload the videos two to three hours earlier.
The best time to upload your videos on Monday is between 2 pm to 4 pm in the afternoon. The same time goes for Tuesday and Wednesday. However, On Thursday and Friday, you must try to upload the videos between 12 pm to 3 pm.
On the weekend, that is, Saturday and Sunday, you should upload your content between 9 AM to 11 AM or between 5 PM to 8 PM.
Let’s Summarize:
| Day | Best Time To Upload On YouTube. |
| Monday | 2 PM to 4 Pm |
| Tuesday | 2 PM to 4 PM |
| Wednesday | 2 PM to 4 PM |
| Thursday | 12 PM to 3 PM |
| Friday | 12 PM to 3 PM |
| Saturday | 9 AM to 11 AM & after 5 PM |
| Sunday | 9 AM to 11 AM & after 5 PM |
Which Is The Best Day To Post On YouTube?
The best days to upload your videos on YouTube are On Weekends. The audience spends more of their time on Social media and entertainment these days.
I would recommend you post on YouTube on Friday, Saturday, and Sunday. You will be able to increase your audience engagement these days and it will surely help you to grow your channel.
On weekends, there are holidays for schools, colleges, and work. The majority time of viewers on this day is spent at home and scrolling through social media.
What Is The Best Time To Post On YouTube?
Now that you are aware of which days you can schedule your posting on YouTube, let us take a detailed look at what time you can post on YouTube on these days.
The Most suitable time, as mentioned above, to post on YouTube is between 9 am to 11 am and after 5 pm. But what are the other time slots that are feasible to post on YouTube?
On Fridays, Saturdays, and Sundays, you can choose to post between 12 pm to 9 pm.
The time slots can be divided as follows:
- 12 pm to 3 pm.
- 3 pm to 6 pm.
- 6 pm to 9 pm.
You can plan to upload your content around these time slots.
What Time You Should Avoid Posting On YouTube?
The deal is to know the details about when not to post on YouTube. Knowing the details about the worst days to post o YouTube will save you from decreased interaction and loss of audience.
The day when your mood is worst, and you don’t feel like working or studying will surely be Monday. The frustration and the need to get one more holiday make the Monday worst day for most of the social media engagement.
Remember to avoid Mondays while you post on your YouTube channel. You may get a negative response to your videos, or people are likely to remove the frustration in the comment section of your uploaded video.
The other two days that you must avoid posting on YouTube are Tuesday and Wednesday. The work pressure on these days is more as compared to the later days, and posting on these days can be a deal breaker.
Whether you are a school student, a full-time worker, or a B2C business owner, you are less likely to watch long videos these days.
Which Days Should You Avoid Posting On YouTube?
Just like the worst days to post on YouTube, there is the worst time to post on YouTube. You must avoid uploading your videos on YouTube at these time slots as they will not be able to attract the required attention from the audience.
Avoid posting on your YouTube channel between the time period of 9 pm to 9 am. You can post between 9 am to 12 pm, but the traffic on your video may get reduced.
The time slots that you must avoid posting on YouTube are
- 9 pm to 12 am
- 12 am to 6 am.
- 6 am to 9 am.
Usually, the time that audiences prefer to watch YouTube videos are in the evening, so you can try uploading your videos in the afternoon time slots to increase engagement.
How To Analyze The Best Time To Post On Your YouTube Channel?
YouTube provides the creators with a real-time analysis report of the behavior of their audience.
You will be able to view a detailed report of the audience interaction in the last 48 hours with your YouTube video. This will help you to understand which is the peak time for your YouTube channel. The peak time for your channel may differ from the other channel’s peak time.
If you own a new channel, you can post daily and check out the audience engagement with your videos. You coils use a detailed analysis and past records for future uploads.
To check out the analysis report for your YouTube videos, you can follow these steps.
Step 1:
Click on YouTube studio
Step2:
Select the Analytics option from the menu on the left of your window.
Step 3:
Click on Overview.
Step 4:
In the overview tab, click on the real-time option.
You will get a detailed view of the views that you have got in the last 48 hours. The graph will indicate the hourly views, and you can use this information to check out the time when you get the most views and plan your content posting schedule accordingly.
If you own a new channel of don’t have enough views for your videos, YouTube will not be able to provide you with a detailed graph.
You can also use the Advanced report feature provided by YouTube to analyze the behavior of your audience on different days of the week.
Here’s a step-by-step guide to check out the detailed report on YouTube.
Step 1:
Open YouTube.
Step 2:
Click on your profile image at the top right corner of your screen.
Step 3:
Click on YouTube studio.
Step 4:
From the menu on the left of your window, click on the Analytics option.
Step 5:
From the menu that appears on the top, click on Audience.
The audience tab will provide you with a detailed report on the traffic of your YouTube channel. Here you get to understand the time and days when you get the most views on the videos on your Channel.
The days of the week are displayed with the help of the purple bar. The lighter the bar, the fewer views are gained in that time. The darker bar represents more views.
Why Is Timing Important To Post On YouTube?
Uploading Videos on YouTube when your audience is most active will help you to get various benefits. The new audience and your subscribers will be able to watch your videos in the first few hours of your video being uploaded.
You will be able to generate more views, and this will boost the performance of your channel. The traffic on your content will increase, leading to increased brand awareness and lead generation.
However, once you are able to grow your channel are reach the required audience, the timings of your video uploads will not matter. The most important thing that plays a key role in the long term is the quality of your content and the keywords that you have used in your videos. The views depend on the popularity of your channel and the amount at which the audience is able to connect with your content.
What other techniques can you use to increase the engagement of your YouTube videos?
You can use SEO and keywords to get listed in the suggestions when any user searches for content relevant to your topic. This will help you to gain and increase your visibility in the related searches and is the sure shot way of increasing the audience’s interaction with your channel and videos.
Customize the Title, description, tags, and caption of your videos as desired to rank your videos in the searches.
Schedule Your Posting time
Now that you have details about the best time and day to post on your YouTube channel, the next most important step is scheduling your content and creating a content calendar.
If you are a beginner, I would suggest you upload videos at least twice to thrice a week. If it is possible, you can also upload a short video daily on your channel. This will help YouTube to provide you with visibility in the searches.
Once you have gathered the required audience, you can shoot, edit and upload better qualities of videos once a week. To upload videos, you will have to plan the shoot, edit them, and work on the other adjustments.
You can start by creating a basic content calendar. First, write down the ideas and then add them to the content calendar according to your schedule. You can also use the upload time schedule that you use on YouTube to post related content on other social media apps.
If you already own a channel with a good audience base, all you need to do is optimize your timings according to the peak time of the day when you are posting and try to increase engagement with the audience.
So what are you waiting for? Schedule a plan on the peak days and start posting.
How To Schedule Videos On YouTube?
Now you know what the best time to post your YouTube videos is, but you can’t utilize all the times we mentioned above. So you need to use a social media scheduling tool, or you can just utilize YouTube’s scheduling feature. Here we have given a step-by-step guide to help you schedule your videos to be published at the best time on YouTube.
Step #1: Go to YouTube studio and click on the Upload videos option; drag and drop the video you want to upload, or just select the file to upload.
Step #2: After uploading your file, you need to enter the title of your video. You can also upload a thumbnail for your video and age-restrict your video for a mature audience as well. If your video is suitable for kids, then select the option, yes, it is made for kids. After filling in all the details, click on the next button.
Step #3: The video will be uploaded and checked for copyright issues and other things. You can add other video elements to it.
Step #4: Once you’re done making all the changes, go to the visibility setting and click on the schedule option and set a time for when you want your video to get published for your audience
Related Read:
- Best Time To Post On TikTok
- Best Time to Post On Instagram
- Best Time To Post On LinkedIn
- Best Podcasts on YouTube
- YouTube Username
Conclusion: Best Time To Post On YouTube (2023)
That’s all about the best time to post on YouTube.
With 14.3 billion regular visitors each month on YouTube, You surely need to work hard and be creative to attract the attention of the visitors. Understanding the YouTubes algorithm and implementing the best tactics while uploading your videos will surely help you to provide an edge over other content creators.
I hope that the above article has helped you with your questions and to land up with a solution. Uploading content on YouTube that will add value to your user will surely help you to boost the growth of your channel.
At what time do you prefer to upload your videos on YouTube, and on which days?
Share your views in the comment section below.
FAQs
You can upload your content on your YouTube channel on Sunday, as most of the audience scrolls through YouTube between 8 am to 11 am or after 5 pm in the evening.
Yes, The views you get on your video within the first few hours impact the performance of your Channel. Hence, the time that you post on YouTube will matter and affect the growth of your channel. If you post within the required time period, you will be able to generate traffic and boost the performance of your channel.
It is better to post on YouTube at 5 pm in the evening. The best day to post is Sunday morning between 8 to 11 am and in the evening after 5 pm.
YouTube algorithm recommends videos to the users according to their interests and preferences. The algorithm mainly works on the feedback loop in real-time. Every time you watch a video, the category and type are recorded by the feedback system.
