How Much Does TikTok Pay In 2024 (Latest Data)

How Much Do You Get Paid On TikTok - DemandSage

The Social Media Geeks at Demandsage explored the web and helped to reveal how much TikTok pay. TikTok official guides, YouTube videos, announcements, news articles, and real-life experiences of TikTok creators; we left nothing!

For creators and influencers, the money is BIG! Our research statistics show that over 1 billion videos are viewed on TikTok every day, with 1.677 billion active users globally.

With such a large market and potential, penetrating the user’s feed and driving engagement to increase your earnings, you need to understand the fundamentals of TikTok and its payment methods. 

I’ve broken down all that you need to know about TikTok, how much the official funds pay, and some bonus ways and strategies to boost your income from TikTok.

Stay tuned, and let’s understand the TikTok payment methods in detail.

How Much Does TikTok Pay – Overview

One of the common misconceptions people have is that TikTok pays per view. However, that’s not the case. TikTok doesn’t pay per view. Instead, TikTok pays between 2-4 cents per 1000 views on your video via the “TikTok Creators Fund.”

TikTok has been actively launching programs to boost the earnings of the creators and the influencers on TikTok. The two main programs offered by TikTok are: 

  1. The Creators Fund – announced in late 2020  (not available to sign up as new)
  2. The Creativity Program (Beta) – announced in May 2023.
How Much Does TikTok Pay

Both these funds are aimed at identifying the organic contributions of creators and influencers to engage and attract users to keep using TikTok (more on this further in the article).

However, the payment slab differs for different users and as per their “influencer stage” and popularity. 

Let’s unpack all of it gradually.

Did you know? – TikTok has the highest number of users in the USA, and the highest penetration rate is in Saudi Arabia, with a 110.7% rate. Get more valuable insights on TikTok, which you can use to your advantage from our statistical study on TikTok.  

How Much Money Does TikTok Pay For 1 Million Views?

This amount actually depends on the TikTok creator program you are part of. Since the Creativity Program is fairly new, there’s less data to provide an accurate figure. 

But figuring out how much TikTok pays for 1 Million views is easy. Check how:

TikTok pays $0.02 – $0.04 per 1000 views. To calculate how much money you get on TikTok for 1 Million views, we need to multiply $0.02 by 1000 (1 Million = Thousand thousand)

ViewsTikTok Creator Fund Earnings
1 Thousand (1000)$0.02 – $0.04
1 Million (10,00,000)$20 – $40 
Per View$0.00002

These returns are disappointing when compared to the other social media platforms, which offer way more for a million views.

How Many Likes Do You Need On TikTok To Get Paid?

So, how many likes to get paid on TikTok? ZERO! TikTok does not pay for likes but pays per view instead. If you were running after likes before this, then this might be bad news for you.

But look at it this way, a higher number of likes = a higher number of views because a user that has liked a video has definitely watched the video and has added to the view count. 

Yet, this is not a universal standard, and the amount earned by each creator will be different as no two accounts are the same. From data collected from top TikTok influencers, for 1,000 views, TikTok roughly pays 2 – 4 cents.

To understand the demographics further, let’s first understand how the number of likes and engagement acts as a factor in the earning potential. 

TikTok Potential Earnings – By type of influencer, number of followers, and engagement rate

Our research tells us that although it would be wrong to say the exact amount each like or view would fetch, looking at the video analytics vs payment history, we can connect some dots.

Plus, combining Influencer Marketing Hub’s research and a guide from “Learn With Shopify,” finding the figures got easier.

Here, you can see the tier of influencers, the number of followers they have, their engagement rate, and the potential earnings per TikTok post. 

Please Note: Though some studies suggest that TikTok pay for 1,000 followers is $5, you need a minimum of 10,000 authentic followers to start earning from any TikTok program.

TikTok Influencer TypeNumber of followersEngagement rateEstimated Earnings per TikTok post
Micro 10,000 – 50,000 17.96% $25 – $125
Mid-tier influencer50,000 – 500,0006% – 8%$125 – $1,250
Macro500,000 – 1 Million6.20%$1250 – $2,500
Mega 1 Million+4.96%$2,500 

Quite evidently, the engagement of a video plays an important role in deciding the TikTok payout.

Note that our research was based on the performance of a single video. We believe that with the increase in the number of videos, the engagement rate per video may decline – and so does the earnings.

For instance, here is a screenshot of @richardsalesofficial’s success story displayed on TikTok. Here the sales value, followers, and likes are shown, which has to be a factor that affects the earnings of a creator in some or the other way.

TikTok inspirational stories

Let’s talk about the views next.

How Much Does TikTok Pay Through The Creator Fund?

Now, let’s finally check the requirements for earning and the factors affecting the earnings through the TikTok Creator’s Fund. 

In July 2020, TikTok announced its highly anticipated Creator Fund to encourage and reward creators. This program was later launched in March 2021 for creators to earn from their content. 

Note: The TikTok creator fund is no longer available for new users to sign up for. However, this program is still an option for existing creators who have signed up for the “TikTok Creativity Program.” 

TikTok Creators Fund Eligibility: 

For the ones who signed up earlier, the eligibility criteria to earn from the “TikTok Creator’s Fund.” The creator should be: 

TikTok Creators Fund Eligibility
  • Located in the USA, UK, France, Germany, Spain, or Italy. 
  • At least 18 years old.
  • Having 10,000 authentic followers. 
  • Having 100,000 authentic views.
  • Having an account that satisfies the community guidelines. 

For the creators who signed up already, this fund is calculated based on multiple factors they are – 

  • The number of views.
  • The authenticity of the views.
  • Engagement rate. 
  • Adherence to the community guidelines and terms of service issued from TikTok.

Not everything that a creator signed up for can be monetized. For example, 

  • The videos that a creator makes before enrolling in the creator fund.
  • Live streams.
  • Duets or stitches.

Although a secretive algorithm goes behind the calculation of TikTok payment under this fund, many experts speculate that the TikTok Creator Fund pays between 2 to 4 cents for every 1,000 views. Or, only $20 to $40 dollars for a million views! 

Not much!

Still, a significant number of creators welcomed this move because this way TikTok enabled them to make money off their platform without third-party involvement.

In addition, it’s pretty easy, as once your earnings reach a minimum of $10, you can withdraw your payout using services such as PayPal or Zelle. 

Pro Tip: No two creators are identical, and the creator fund’s total varies daily. It is dependent on the number of videos posted by the community.

Check out how this YouTuber gets paid for 1M views: 

How Much Does TikTok Pay Through The Creativity Program Beta?

Noting the lukewarm response to the low payouts of Creator Fund, TikTok has been experimenting with a “Creativity Program Beta” since May 2023. Per TikTok itself, this program has been introduced to generate higher revenue potential for creators of all types.

Aimed towards longer TikTok videos, this beta program has similar eligibility criteria to the creator fund with some minor changes. 

Eligibility criteria for the creativity program beta: 

Eligibility criteria for the creativity program beta
  1. You must have a U.S.-based account.
  2. Should be at least 18 years old.
  3. Have at least 10,000 followers.
  4. Have at least 100,000 video views in the past 30 days.

In addition to this, the video should reach a minimum of 1,000 views, and it should not be a stitch, duet, or a photo mode video. Additionally, the video should not be a paid promotion and should adhere to TikTok’s community guidelines. 

To join a TikTok creativity beta program, you can follow the steps given below.

  1. If you are enrolled in the creator fund
  • Open the TikTok app and click profile.
  • Tap the hamburger button, then settings. 
  • Click the “creator tools” and then “creator fund.”
  • Tap “switch” at the bottom of the page.
  1. If you are not enrolled in the creator fund
  • Open the TikTok app and click profile.
  • Tap the hamburger button, then settings. 
  • Click the “creator tools” and then “creator fund.”
  • You will get a notification whether your application is through within three days.

How Is TikTok’s Creativity Program Beta Different Than The Creator Fund?

This new fund offers an opportunity to earn up to 20X more than the amount offered earlier by the “Creator Fund.” The new program has been favoring the creators that post one-minute plus content with the original short-form content with 5X the amount of growth.

Following the above data, TikTok creators can expect to earn 20 times more from the Creativity Program:

ViewsEstimated TikTok Creativity Program Earnings
1 Thousand (1000)$0.4 – $0.8
1 Million (10,00,000)$400 – $1600
Per View$0.0004

Note: These are only estimated figures, depending on the claim from TikTok, which states up to 20 times more earnings than the Creator fund. 

How Are The TikTok Creativity Program’s Earnings Calculated?

The creator earnings from the new Creativity Program are calculated based on the authentic views plus the RPM. An RPM is the average gross revenue generated per every 1000 qualified views. 

Factors that affect the earnings from this program include – engagement, location of viewers, maintenance of the community guidelines, and the originality of the content.

For example, learn how this YouTuber made $10K/month with the TikTok Creative Program:

Who Are The Richest TikTokers In 2024?

Although TikTok, in general, is not known for its payouts, the big creators of the TikTok world are raking in millions! 

Of course, their source of earnings is diverse and doesn’t come just from the Creators’ Fund.

RankNameEstimated IncomeFollower Count
#1Charlie D’Amelio$17.5 million151.9 million
#2Dixie D’Amelio$10 million56.5 million
#3Addison Rae$8.5 million88.6 million
#4Khaby Lame$5 million161.5 million
#5Bella Poarch$5 million93.8 million
#6Josh Richards$5 million25.8 million
#7Kris Collins$4.75 million50.6 million
#8Avani Gregg $4.75 million42.7 million
#9Zach King$3 million80.8 million
#10Riyaz Aly$2 million46.1 million

It might be that you already follow them or are hearing them for the first time, but their Follower v/s Income (estimated) should give a further idea about TikTok’s earning potential. 

Richest TikTokers in 2024

TikTok Creators Collaboration Case Studies

TikTok has given a lot of importance to the creators and encourages them to create new content. Here are a few case studies by TikTok on how different creators collaborated with brands and helped them. 

1. Benefit Cosmetics X @millet24 

The collaboration between the creator and the cosmetic brand – “Benefit Cosmetics” boosted the brand’s engagement.  

TikTok creator stories

2. Wanna Kicks X @Josephwsj 

The fashion brand “Wanna Kicks” collaborated with a TikTok creator. The content was created not by directly promoting the brand but with a blend of informative and educational content. The subtle promotion of Wanna Kicks with the creator enabled the app to see a significant increase in their downloads. 

TikTok case studies

You can also view other case studies here.

Factors That May Affect Your TikTok Views

Now you pretty much know how much TikTok pays, but here are some of the factors that matter for views on TikTok. As views are directly related to potential earnings, make special note of them.

Summarizing both the funds offered by TikTok, some factors influencing the amount an influencer earns are:

  1. The influencer type.
  2. The country and the penetration rate of it.
  3. Type of the TikTok fund that you enrolled in.
  4. The time that you post your video on TikTok.

Did you know? – The best time to post on TikTok is on Tuesdays and Thursdays. Check out this detailed guide for the best time to post on TikTok.  

Top 6 Ways to Make Money on TikTok

Firstly, if you are part of the “Creator Fund” or the “Creativity Program,” you have a direct way to get paid for your content. However, with the low payout, relying only on this is not enough. Especially given the strict eligibility to qualify for the Creator Fund:

  • Must be 18 years or older
  • Have at least 10,000 followers 
  • 100,000 views in 30 days before applying for it.

Considering these, actually, even before Creator Fund and Creativity Program Beta came, TikTokers had found ways to make money on the platform by either brand promotion or user engagement. 

Some of the most practical and lucrative ways to earn money from TikTok are discussed below. 

How to make money on TikTok

1. Get Sponsors

Sponsors are one of the easiest tickets to earn a significant amount. TikTok influencers like Charli D’Amelio charge $100,000 to endorse a product in their TikTok videos.

Source: Celebritynetworth

You can easily charge $5-$25 to endorse a product or service if you have less than 10k followers. Similarly, you can charge $20-$125 per post with 10k-50k followers and $125-$1000 per post with 50k-500k followers. 

You can reach out to brands and initiate a conversation about how you can bring potential buyers or add value to their brand. The cold-pitching method will work if your profile is attractive and engaging. So, ensure your engagement is excellent enough to attract sponsors to your profile. 

2. Sell Your Product

You can sell your products and services globally with TikTok to earn a considerable profit. Many TikTok businesses have successfully set up their e-commerce store on the platform to expand their business reach.

You can start by posting quirky videos about your product to attract users.

Preferred by brands, this way, you not only have full control over content output and strategy but also can directly sell your products to users – without spending a single penny!

To make your choice easier, we have researched the best products to sell online that you can check and get quick help from!

3. Collaborations

Another popular way that helps you earn on TikTok is through collaborating with brands. With the increase in the use of social media, brands are keen to create a solid social media presence.

Doing brand collaborations can help you make anywhere between $50k – $150k or even higher, depending on your engagement and followers.

4. Live Gifts

Another way of earning money through TikTok is getting live gifts and money directly from fans as part of their LIVE Gifting feature. By activating this feature, content creators can receive virtual gifts from fans, including TikTok Diamonds, which can be converted into real money.

5. Offer Consulting Services

People do not hesitate to invest in learning something, especially when they can learn directly from someone expert in the field. ‘If you are good at something, never do it for free.’ This is the quote that you may have heard.

By selling your expertise, you can conduct consultation calls if you are good at something and believe you can guide others to become better in a specific field. Many consultants charge around $100-$500 per session. 

6. Affiliate Marketing

TikTok runs an affiliate marketing program from within its app. With access to over 10,000 products in TikTok’s marketplace, you can request samples from brands and showcase your favorite items in your videos and live streams.

When someone makes a purchase through your affiliate link, you’ll receive a percentage in commission from the sale. TikTok has a separate helpful resource section for affiliate marketing that you can read in detail here.

Suggested Reading on TikTok:

Here are the 6 TikTok trends for building your profile’s audience. 

Final Verdict – TikTok Pays 0.02$ to 0.04$ for 1,000 Views

There are various ways that TikTok creators get paid. Out of pure profile reach and engagement, and as per the “Creator Program” signed up for, the amount varies. It also depends on your eligibility, location, age, number of followers, and number of views!

From the TikTok Creator Fund, a creator is expected to earn $0.02 to $0.04 per 1,000 views. With the Creativity Program, however, the earnings are claimed to be 20X more, making it $0.4 to $0.8 per 1,000 views.

Also, you can create multiple sources of income, like collaborations, affiliate marketing, lives, gifts, etc., to boost your earnings from TikTok.

Remember, in order for you to monetize TikTok, you need to put in constant effort.

We can help you with tips and assistance to understand the potential and build the right strategy. Make sure to leave your query in the comments below!

Frequently Asked Questions

How much does TikTok pay for 10 million views on a video?

Since TikTok pays 2-4 cents for every 1000 views, you can make around $400 with 10 million views on TikTok through the creator’s fund. 

How much does TikTok pay per view?

Considering every  1000 views on TikTok gives you 2 to 4 cents, you can estimate the pay-per-view to be $0.00002 to $0.00004. 

Does TikTok pay for likes?

TikTok does not directly pay you for the likes you receive on your videos. However, if your videos have a million likes, you can get the attention of brands and sponsors, which can help you earn money. 

How much does TikTok pay monthly?

TikTok monthly payment varies wildly. Top creators may earn thousands per month through brand deals, gifts, and ad revenue sharing, while a new creator will have to hustle for months to see a single penny.

What is the difference between the TikTok Creator’s Fund and The TikTok Creativity Program?

The major difference between the two is the length of the content posted. The creativity program features long-form content with high quality and payouts as much as 20 times than the creator fund. 

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