TikTok, the globally popular short-form video platform, has seen impressive growth in its advertising revenue over the past few years. By 2025, it’s expected to bring in a staggering $33.12 billion in ad revenue worldwide, with $11.01 billion net ad revenue from the United States alone.
This article includes the latest facts and figures about TikTok ad revenue worldwide, in the United States, and other insights.
How Much Does TikTok Make A Year From Ads?
TikTok’s global ad revenue is projected to reach $33.12 billion in 2025.
That’s an increase of approximately 40.4% compared to the estimated ad revenue of $23.58 billion in 2024.
In 2019, TikTok Ad revenue was $340 million, just a fraction of today’s TikTok Ad revenue. In 2020, this revenue increased by 6 times.
Further, TikTok’s revenue is expected to grow from $33.12 billion in 2025 to $53.95 billion in 2027, adding over $20 billion in just two years.
Here is a table displaying TikTok Ad revenue.
| Year | TikTok Ad Revenue |
| 2018 | $0.15 billion |
| 2019 | $0.34 billion |
| 2020 | $2 billion |
| 2021 | $4 billion |
| 2022 | $11.64 billion |
| 2023 | $18.04 billion |
| 2024* | $23.58 billion |
| 2025* | $33.12 billion |
| 2026* | $43.96 billion |
| 2027* | $53.95 billion |
*-Estimated Values
Source: Statista
TikTok net ad revenue is estimated to have surpassed $18.49 billion.
Comparatively, TikTok’s net ad revenue was recorded to be $14.15 billion in 2023 and just $1.14 billion in 2020.
The following table highlights the TikTok net ad revenue worldwide:
| Year | TikTok Net Ad Revenue |
| 2020 | $1.14 billion |
| 2021 | $3.88 billion |
| 2022 | $9.89 billion |
| 2023 | $14.15 billion |
| 2024* | $18.49 billion |
Source: Statista
TikTok Ad Revenue US
TikTok net advertising revenue is estimated to be $11.01 billion in the United States in 2024.
That’s an increase of approximately $2.25 billion compared to $8.75 billion generated as ad revenue by TikTok in 2023.
The following table provides details about the Ad Revenue generated in the US by year:
| Year | TikTok Ad Revenue in US |
| 2024 | $11.01 billion |
| 2023 | $8.75 billion |
| 2022 | $5.96 billion |
| 2021 | $2.1 billion |
Source: Statista
Will TikTok Revenue Surpass YouTube And META By 2027?
According to Omdia forecasts, YouTube and META will have 24% of the video ad market combined by the end of 2027.
Image Source: Omdia Forecasts.
In 2022, YouTube and META combined had 31% of the video ad market, and TikTok and Douyin (Chinses version of TikTok) combined had 22% of the video ad market.
Omdia forecasts that TikTok and Douyin will have 37% of the video ad market by the end of 2027; it will be more than 24% of the combined YouTube and META.
Here is a table comparing the share of all social media video ad revenue in 2022 and 2027. You will get a clear idea from the table.
| Social Media Platforms | Share of Video Ad Revenue In 2022 | Share of Video Ad Revenue In 2027 |
| META | 16% | 12% |
| YouTube | 15% | 12% |
| TikTok | 7% | 14% |
| Douyin | 15% | 23% |
| Others | 47% | 39% |
Here is a table showing the combined share of the video ad market.
| Social Media Platforms | Combined Share In 2022 | Combined Share In 2027 |
| META + YouTube | 31% | 24% |
| TikTok + Douyin | 22% | 37% |
How TikTok Won Consumers’ Hearts
TikTok has invented amazing strategies to increase its ad revenue. TikTok’s ads are the same as any other TikTok videos.
TikTok also said to the brands, “Don’t make TikTok like Ads” They are encouraging brands to create ads that speak to people.
TikTok users don’t differentiate immediately between TikTok ads and TikTok videos, so the engagement rate of TikTok users is more. And that’s helping in increasing revenue.
TikTok also encouraged its users to use the hashtag #TikTokMadeMeBuyIt, as shown in the above screenshot. This hashtag also helped TikTok to improve its engagement rate.
These kinds of strategies of TikTok won consumers’ hearts.
TikTok Ad Audience Demography
While planning to promote your brand on TikTok, you must know about your target audience. This section will show all the necessary statistics about the TikTok audience by region, age, gender, country, and region.
According to recent data, there are 1.05 billion global TikTok advertising audiences, which is 13.1% of the total world population.
The United States holds the top position in having the most TikTok advertising audience globally, with 113.3 million.
Here a table shows the top countries with the most TikTok advertising audience.
| Top Country | Number Of TikTok Advertising Audience |
| The United States | 113.3 million |
| Indonesia | 109.9 million |
| Brazil | 82.2 million |
| Mexico | 57.5 million |
| Russia | 54.9 million |
| Vietnam | 49.9 million |
| Philippines | 43.4 million |
| Thailand | 40.3 million |
| Turkey | 29.9 million |
| Saudi Arabia | 26.4 million |
There are 409.1 million TikTok advertising audiences aged between 18 to 24 years old worldwide. They make up 38.9% of all global TikTok advertising audiences.
Here a table shows the percentage and number of TikTok advertising audience.
| Age Group | Percentage Of Share | Number Of Audiences |
| 18 to 24 years | 38.9% | 409.1 million |
| 25 to 34 years | 32.4% | 340.3 million |
| 35 to 44 years | 15.6% | 164.5 million |
| 45 to 54 years | 8% | 83.6 million |
| Above 55 years | 5.1% | 53.9 million |
If we see the gender split of TikTok’s advertising audience, 54.1% of all advertising audiences are female while remaining 45.9% are male.
Here a table shows the percentage of male and female TikTok advertising audiences by age group.
| Age Group | Percentage Of Males | Percentage Of Females |
| 18 to 24 years | 17.4% | 21.5% |
| 25 to 34 years | 15.1% | 17.3% |
| 35 to 44 years | 7.4% | 8.2% |
| 45 to 54 years | 3.7% | 4.2% |
| Above 55 years | 2.3% | 2.8% |
When it comes to regions, Southeastern Asia holds the top place in having the most TikTok advertising audiences, with 272.2 million audiences.
Here a table shows the number of TikTok advertising audiences by region.
| Region | Number Of Audience |
| Northern America | 124 million |
| Central America | 57.5 million |
| Southern America | 157.8 million |
| Western Europe | 55 million |
| Northern Europe | 29.6 million |
| Southern Europe | 40 million |
| Eastern Europe | 94.5 million |
| Northern Africa | 33 million |
| Southern Africa | 11.8 million |
| Western Asia | 107.4 million |
| Central Asia | 10.4 million |
| Southern Asia | 16.5 million |
| Southeastern Asia | 272.2 million |
| Eastern Asia | 31.7 million |
| Oceania | 9.9 |
The advertising reach rate of TikTok is 42.7% in the United States. The most advertising reach rate is in the United Arab Emirates, with 105.2%. Globally, it is 18.7%.
Here a table shows the advertising reach rate of TikTok by country.
| Countries | Advertising Reach Rate Of TikTok |
| The United Arab Emirates | 105.2% |
| Saudi Arabia | 103.3% |
| Malaysia | 77.7% |
| Chile | 73.4% |
| Thailand | 69.1% |
| Vietnam | 68.9% |
| Mexico | 63.6% |
| Israel | 62.8% |
| Philippines | 58.2% |
| Indonesia | 56.8% |
| Ireland | 55.1% |
| Colombia | 52.1% |
| Brazil | 50.4% |
| Argentina | 49% |
| Turkey | 48.2% |
| Russia | 47.9% |
| Romania | 46.8% |
| Singapore | 46.5% |
| The United States | 42.7% |
| Spain | 42.1% |
| France | 40.9% |
| New Zealand | 40.8% |
| Sweden | 40.6% |
| Australia | 40.3% |
| Netherlands | 39.6% |
| Norway | 37.8% |
| Belgium | 37.7% |
| Portugal | 37.6% |
| The United Kingdom | 36.7% |
| Morocco | 35.9% |
| Greece | 35% |
| Italy | 34.3% |
| Egypt | 34.3% |
| Canada | 34.2% |
| Poland | 29.9% |
| Germany | 29.7% |
| South Africa | 29.6% |
| Austria | 28.9% |
| Switzerland | 28.6% |
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Conclusion: TikTok Ad Revenue Is Estimated To Reach $33.12 Billion in 2024
TikTok ad revenue has increased steadily in the past years and is estimated to reach $33.12 billion in 2025, an increase of 40.4% compared to the previous year.
Further, by 2028, the platform is estimated to generate $53.95 billion by 2027.
