Tiktok Ad Revenue From 2018 – 2024: Detailed Analysis & Breakdown

There is no question that TikTok is not only popular in the United States but in the world. Today, TikTok is the key social media platform for businesses to promote their brand. 

In fact, many businesses are already using TikTok effectively to reach their customers. Recent TikTok Ad revenue statistics evidence this, TikTok revenue is increasing year by year. 

If you plan to promote your brand on TikTok and want to get more insight into TikTok Ad revenue, then you are at the right place. In this article, I have gathered all the essential statistics on TikTok Ad revenue, TikTok Ad reach rate, etc. 

How Much Does TikTok Make A Year From Ads?

According to recent data, TikTok ad revenue hit $11.04 billion in 2022. A huge 200% increase from the previous year.

It is predicted to increase to $18.04 billion by the beginning of 2024.

In 2019, TikTok Ad revenue was $340 million, just a fraction of today’s TikTok Ad revenue. In 2020, this revenue increased by 4X times. 

Here is a table to make you understand the increase in TikTok Ad revenue from 2019 to 2024. 

YearTikTok Ad Revenue
2018$0.15 billion
2019$0.34 billion
2020$1.41 billion
2021$3.88 billion
2022$11.64 billion
2023$18.04 billion
2024*$23.58 billion

You can see clearly in the table how TikTok Ad revenue boomed year by year.

Almost equal to the Half of the combined revenue of Snapchat and Twitter, TikTok’s Ad revenue came from the United States. 

TikTok Ad revenue is expected to reach $23.58 billion by the end of 2024, with a 30.7% increase from 2023. In the future, TikTok will surpass many top social media platforms in terms of Ad revenue. 

According to Statista, $8.75 billion TikTok net ad revenue is generated from the United States.

A table shows the TikTok net ad revenue in the United States from 2021 to 2024. 

YearTikTok Net Ad Revenue
20212.1 billion
20225.96 billion
20238.75 billion
2024*11.01 billion

Will TikTok Revenue Surpass YouTube And META By 2027?

According to Omdia forecasts, YouTube and META will have 24% of the video ad market combined by the end of 2027.

Will TikTok Revenue Surpass

Image Source: Omdia Forecasts.

In 2022, YouTube and META combined had 31% of the video ad market, and TikTok and Douyin (Chinses version of TikTok) combined had 22% of the video ad market. 

Omdia forecasts that TikTok and Douyin will have 37% of the video ad market by the end of 2027; it will be more than 24% of the combined YouTube and META. 

Here is a table comparing the share of all social media video ad revenue in 2022 and 2027. You will get a clear idea from the table.

Social Media PlatformsShare of Video Ad Revenue In 2022Share of Video Ad Revenue In 2027

Here is a table showing the combined share of the video ad market. 

Social Media PlatformsCombined Share In 2022Combined Share In 2027
META + YouTube31%24%
TikTok + Douyin22%37%

How TikTok Won Consumers’ Hearts

TikTok has invented amazing strategies to increase its ad revenue. TikTok’s ads are the same as any other TikTok videos. 

TikTok also said to the brands, “Don’t make TikTok like Ads” They are encouraging brands to create ads that speak to people.  

TikTok users don’t differentiate immediately between TikTok ads and TikTok videos, so the engagement rate of TikTok users is more. And that’s helping in increasing revenue. 

How TikTok Won Consumers

TikTok also encouraged its users to use the hashtag #TikTokMadeMeBuyIt, as shown in the above screenshot. This hashtag also helped TikTok to improve its engagement rate. 

These kinds of strategies of TikTok won consumers’ hearts. 

TikTok Ad Audience Demography

While planning to promote your brand on TikTok, you must know about your target audience. This section will show all the necessary statistics about the TikTok audience by region, age, gender, country, and region. 

According to recent data, there are 1.05 billion global TikTok advertising audiences, which is 13.1% of the total world population.

The United States holds the top position in having the most TikTok advertising audience globally, with 113.3 million. 

Here a table shows the top countries with the most TikTok advertising audience. 

Top CountryNumber Of TikTok Advertising Audience
The United States113.3 million
Indonesia109.9 million
Brazil82.2 million
Mexico57.5 million
Russia54.9 million
Vietnam49.9 million
Philippines43.4 million
Thailand40.3 million
Turkey29.9 million
Saudi Arabia26.4 million

There are 409.1 million TikTok advertising audiences aged between 18 to 24 years old worldwide. They make up 38.9% of all global TikTok advertising audiences. 

Here a table shows the percentage and number of TikTok advertising audience. 

Age GroupPercentage Of ShareNumber Of Audiences
18 to 24 years38.9%409.1 million
25 to 34 years32.4%340.3 million
35 to 44 years15.6%164.5 million
45 to 54 years8%83.6 million
Above 55 years5.1%53.9 million

If we see the gender split of TikTok’s advertising audience, 54.1% of all advertising audiences are female while remaining 45.9% are male.

Here a table shows the percentage of male and female TikTok advertising audiences by age group. 

Age GroupPercentage Of MalesPercentage Of Females
18 to 24 years17.4%21.5%
25 to 34 years15.1%17.3%
35 to 44 years7.4%8.2%
45 to 54 years3.7%4.2%
Above 55 years2.3%2.8%

When it comes to regions, Southeastern Asia holds the top place in having the most TikTok advertising audiences, with 272.2 million audiences. 

Here a table shows the number of TikTok advertising audiences by region. 

RegionNumber Of Audience
Northern America124 million
Central America57.5 million
Southern America157.8 million
Western Europe55 million
Northern Europe29.6 million
Southern Europe40 million
Eastern Europe94.5 million
Northern Africa33 million
Southern Africa11.8 million
Western Asia107.4 million
Central Asia10.4 million
Southern Asia16.5 million
Southeastern Asia272.2 million
Eastern Asia31.7 million

The advertising reach rate of TikTok is 42.7% in the United States. The most advertising reach rate is in the United Arab Emirates, with 105.2%. Globally, it is 18.7%. 

Here a table shows the advertising reach rate of TikTok by country. 

CountriesAdvertising Reach Rate Of TikTok
The United Arab Emirates105.2%
Saudi Arabia103.3%
The United States42.7%
New Zealand40.8%
The United Kingdom36.7%
South Africa29.6%

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Conclusion: TikTok Ad Revenue (2024)

Here we are at the end of this article. I want to sum up this by saying TikTok Ad Revenue is achieving new milestones daily. 

As the global TikTok advertising audiences increase daily, TikTok ad revenue also grows.

TikTok is a popular social media platform in the United States, and as a result, most of the TikTok ad revenue generates in this region.

TikTok Ad revenue statistics are changing day by day. For more updated data, keep revisiting this article. We will be updating this from time to time.  


What is the TikTok ad revenue in 2024? 

While the numbers for TikTok 2024 ad revenue are not out yet. It is predicted that It will be around $18 billion. 

Are TikTok Ads Profitable?

78% of marketers in a survey said they had seen a positive ROI on their TikTok ads, so that basically means TikTok Ads is a profitable thing to integrate into your marketing strategy.

 How much does Tiktok Ad earn per 1000 views?

the top influencers on TikTok reportedly earn $0.02 and $0.04 for every 1000 views on TikTok ads.

 What is the success rate of TikTok ads?

The average CPM of TikTok is $9.5. And the average click-through rate is 0.58%, and CR is 1.1%. 

 How much does an influencer with 100K followers make?

Influencers with 10K followers can make $25 to $50 per post, and influencers or celebrities with 100K followers can make $1,000 to $500,000 per post. It all depends on the type of engagement.

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