Sitting on the 4th position for the most popular social media, Instagram has a total 1.318 billion advertising audience as of 2024.
As a result, Instagram generated $33.25 billion in ad revenue in the United States in 2022 and is expected to generate $39.70 billion this year.
If you are a marketer and planning to promote your brand on Instagram, then here I have a complete insight into all the essential statistics about Instagram Ad revenue and audiences worldwide.
How Much Does Instagram Make A Year From Ads?
According to Statista, From 2018 to 2024, Instagram Ad revenue increased almost 7x. It increased from $6.18 billion to $39.7 billion just in 5 years.
Here is a table showing the Instagram Ad revenue from 2018 to 2023.
| Year | Instagram Ad Revenue |
| 2018 | $6.18 billion |
| 2019 | $12.4 billion |
| 2020 | $17.4 billion |
| 2021 | $26.46 billion |
| 2022 | $33.25 billion |
| 2023 | $39.7 billion |
In 2022, Instagram Ad revenue grew by 25.7%; in 2021, it grew by 52.1%; and in 2020, it grew by 40.3%.
Here a table shows the year-by-year growth in Instagram Ad revenue.
| Year | Instagram Ad Revenue |
| 2018 | – |
| 2019 | 109.2% |
| 2020 | 40.3% |
| 2021 | 52.1% |
| 2022 | 25.7% |
| 2023* | 19.4% |
Instagram Ad revenue registered more than 100% revenue growth from 2018 to 2019. After that, the second-highest annual growth of Instagram’s revenue was 52.1% from 2020 to 2021.
In fact, in 2021, Instagram Ad revenue surpassed Facebook Ad revenue for the first time in history. But currently, instagram is outpacing Facebook in Ad revenue growth.
Instagram Stories‘ revenue contributed 26.7% of the total Ad revenue of Instagram. This revenue increased by 0.3% than last year.
How Instagram Got Popularity Among Social Media Users?
Instagram always invites mobile traffic with its mobile-centric UI. That is why no wonder Instagram is 2nd popular platform, with 84% engagement.
Additionally, Instagram stories contributed to a 7-10 minute increase in the time spent by users on Instagram. Instagram stories are famous among its user. There are 500 million Instagram story users.
78% of micro-influencers said that Instagram post is the best social media platform for engaging an audience.
When the question asked micro-influencers which content formats they find effective for influencer marketing, they answered, as shown in the screenshot above.
According to Hubspot, Facebook has 2X times more users than Instagram, but then also Instagram generates 23% more engagement than Facebook.
Due to all these reasons, Instagram gained popularity among social media users.
Instagram Ad Audience Demography
As discussed earlier, Instagram has a more than 1.3 billion Ad audience. If you plan to promote your brand on Instagram, you must know about your audience.
In this section, I have compiled all the essential information about instagram Ad audience, which will help you in your marketing strategy.
25.6% of Internet users are Instagram Ad audience. And 16.5% of the world’s population is using Instagram. Instagram has a vast audience base across the globe. Let’s see Instagram’s audience by country and region.
India has the most instagram Ad audience, with 229.6 million. Second place is held by the United States, with a 143.4 billion active instagram ad audience.
Here is a table showing the top 10 countries with the most instagram Ad audience as of 2024.
| Country | Instagram Ad Audience |
| India | 229.6 million |
| The United States | 143.4 million |
| Brazil | 113.5 million |
| Indonesia | 89.2 million |
| Turkey | 48.7 million |
| Japan | 45.7 million |
| Mexico | 36.7 million |
| The United Kingdom | 28.8 million |
| Germany | 27.5 million |
| Italy | 26.2 million |
Southern Asia has the most instagram Ad audience, with 251.4 million. After that, Northern America has the most instagram Ad audience, with 159.3 million.
Here is a table showing the top region by Instagram Ad audience.
| Region | Instagram Ad Audience |
| Northern America | 159.3 million |
| Central America | 47.8 million |
| Caribbean | 8 million |
| Southern America | 192 million |
| Western Europe | 70.1 million |
| Northern Europe | 46.6 million |
| Southern Europe | 66.1 million |
| Eastern Europe | 39.5 million |
| Northern Africa | 37 million |
| Western Africa | 11.7 million |
| Middle Africa | 1.8 million |
| Eastern Africa | 8.5 million |
| Southern Africa | 6.2 million |
| Western Asia | 103.1 million |
| Central Asia | 17.9 million |
| Southern Asia | 251.4 million |
| Southeastern Asia | 155 million |
| Eastern Asia | 81.8 million |
| Oceania | 14.3 million |
51.8% of the Instagram Ad audience is male, while the remaining 48.2% are female. Moreover, 30.8% of the audience is aged between 18 to 24 years.
Here is a table showing the Instagram Ad Audience by age.
| Age Group | Percentage Of Instagram Ad Audience | Number Of Instagram Ad Audiences |
| 13 to 17 years | 8% | 106.5 million |
| 18 to 24 years | 30.8% | 407.9 million |
| 25 to 34 years | 30.3% | 406.9 million |
| 35 to 44 years | 15.7% | 210.1 million |
| 45 to 54 years | 8.4% | 113 million |
| 55 to 64 years | 4.2% | 56.9 million |
| Above 65 years | 2.5% | 33.8 million |
Here is a table showing the Instagram Ad audience by gender and age.
| Age Group | Male Audience | Female Audience |
| 13 to 17 years | 4.3% | 3.7% |
| 18 to 24 years | 16.9% | 13.9% |
| 25 to 34 years | 16.4% | 13.9% |
| 35 to 44 years | 7.6% | 8.1% |
| 45 to 54 years | 3.7% | 4.7% |
| 55 to 64 years | 1.7% | 2.6% |
| Above 65 years | 1.1% | 1.5% |
Globally, Instagram’s Advertising reach rate is 21.1%. And in the United States, it is 49.9%, more than double World’s ad reach.
Here is a table showing the advertising reach rate of instagram by country.
| Top Countries | Advertising Reach Rate Of Instagram |
| Turkey | 71.1% |
| Chile | 66.3% |
| Argentina | 63.9% |
| Brazil | 63.6% |
| Sweden | 63.5% |
| The United Arab Emirates | 60.3% |
| Norway | 58.7% |
| Portugal | 58.1% |
| Israel | 56.9% |
| Ireland | 54.7% |
| Australia | 52.5% |
| Spain | 52% |
| Denmark | 51.1% |
| Malaysia | 50.7% |
| Singapore | 50.1% |
| Netherlands | 50.1% |
| The United Kingdom | 50% |
| The United States | 49.9% |
| Italy | 49.6% |
| Hong Kong | 49.2% |
| New Zealand | 49.2% |
| Canada | 47.5% |
| Taiwan | 47.4% |
| Switzerland | 45.9% |
| Belgium | 45.9% |
| Greece | 44.2% |
| Saudi Arabia | 43.8% |
| France | 43% |
| Colombia | 41.8% |
| Indonesia | 41.2% |
| South Korea | 41.1% |
| Japan | 41% |
| Germany | 37.5% |
| Austria | 37% |
| Czechia | 37% |
| Mexico | 36.2% |
| Morocco | 30% |
| Poland | 28.8% |
| Romania | 28.3% |
| Thailand | 27.8% |
| India | 20.6% |
| Philippines | 20.4% |
| Egypt | 19.3% |
| Vietnam | 13% |
Related Read:
Conclusion: Instagram Ad Revenue (2024)
All the statistics back that Instagram is one of the most popular social media platforms, with a 1.3 billion global ad audience. The engagement rate of Instagram is even greater than Facebook.
We will keep updating this space with more data and insights as we get our hands on them. Till then, happy Instagramming.
FAQs
According to Business of Apps, Instagram contributed 44% of Meta’s all revenue in 2022. And it is expected that Instagram will surpass Meta’s primary revenue source Facebook by 2025.
According to Truelist, on average, Instagram earns $7.91 per user annually.
Generally, Instagram pays $5 to $10 per 1000 views. But it can go as low as $0.50 to as high as $20 per 1,000 views.
YouTube always has been a lucrative social media platform for content creators. According to Vimeo, YouTube pays the most to its content creators than any other social media platform.
According to GoBankingRates, Cristiano Ronaldo has the highest revenue from Instagram. Currently, he has 577 million followers.
