Instagram Ad Revenue For 2024 (Demographic Wise Data & More)

Sitting on the 4th position for the most popular social media, Instagram has a total 1.318 billion advertising audience as of 2024.

As a result, Instagram generated $33.25 billion in ad revenue in the United States in 2022 and is expected to generate $39.70 billion this year.

If you are a marketer and planning to promote your brand on Instagram, then here I have a complete insight into all the essential statistics about Instagram Ad revenue and audiences worldwide.

How Much Does Instagram Make A Year From Ads?

According to Statista, From 2018 to 2024, Instagram Ad revenue increased almost 7x. It increased from $6.18 billion to $39.7 billion just in 5 years.

Here is a table showing the Instagram Ad revenue from 2018 to 2023. 

YearInstagram Ad Revenue
2018$6.18 billion
2019$12.4 billion
2020$17.4 billion
2021$26.46 billion
2022$33.25 billion
2023$39.7 billion

In 2022, Instagram Ad revenue grew by 25.7%; in 2021, it grew by 52.1%; and in 2020, it grew by 40.3%. 

Here a table shows the year-by-year growth in Instagram Ad revenue. 

YearInstagram Ad Revenue

Instagram Ad revenue registered more than 100% revenue growth from 2018 to 2019. After that, the second-highest annual growth of Instagram’s revenue was 52.1% from 2020 to 2021. 

In fact, in 2021, Instagram Ad revenue surpassed Facebook Ad revenue for the first time in history. But currently, instagram is outpacing Facebook in Ad revenue growth. 

Instagram Stories‘ revenue contributed 26.7% of the total Ad revenue of Instagram. This revenue increased by 0.3% than last year. 

How Instagram Got Popularity Among Social Media Users?

Instagram always invites mobile traffic with its mobile-centric UI. That is why no wonder Instagram is 2nd popular platform, with 84% engagement. 

Additionally, Instagram stories contributed to a 7-10 minute increase in the time spent by users on Instagram. Instagram stories are famous among its user. There are 500 million Instagram story users. 

Instagram Ad Revenue - Graph

78% of micro-influencers said that Instagram post is the best social media platform for engaging an audience. 

When the question asked micro-influencers which content formats they find effective for influencer marketing, they answered, as shown in the screenshot above.

According to Hubspot, Facebook has 2X times more users than Instagram, but then also Instagram generates 23% more engagement than Facebook. 

Due to all these reasons, Instagram gained popularity among social media users. 

Instagram Ad Audience Demography

As discussed earlier, Instagram has a more than 1.3 billion Ad audience. If you plan to promote your brand on Instagram, you must know about your audience. 

In this section, I have compiled all the essential information about instagram Ad audience, which will help you in your marketing strategy. 

Instagram Ad Audience

25.6% of Internet users are Instagram Ad audience. And 16.5% of the world’s population is using Instagram. Instagram has a vast audience base across the globe. Let’s see Instagram’s audience by country and region.

India has the most instagram Ad audience, with 229.6 million. Second place is held by the United States, with a 143.4 billion active instagram ad audience. 

Here is a table showing the top 10 countries with the most instagram Ad audience as of 2024. 

CountryInstagram Ad Audience
India229.6 million
The United States143.4 million
Brazil113.5 million
Indonesia89.2 million
Turkey48.7 million
Japan45.7 million
Mexico36.7 million
The United Kingdom28.8 million
Germany27.5 million
Italy26.2 million

Southern Asia has the most instagram Ad audience, with 251.4 million. After that, Northern America has the most instagram Ad audience, with 159.3 million.

Here is a table showing the top region by Instagram Ad audience. 

RegionInstagram Ad Audience
Northern America159.3 million
Central America47.8 million
Caribbean8 million
Southern America192 million
Western Europe70.1 million
Northern Europe46.6 million
Southern Europe66.1 million
Eastern Europe39.5 million
Northern Africa37 million
Western Africa11.7 million
Middle Africa1.8 million
Eastern Africa8.5 million
Southern Africa6.2 million
Western Asia103.1 million
Central Asia17.9 million
Southern Asia251.4 million
Southeastern Asia155 million
Eastern Asia81.8 million
Oceania14.3 million

51.8% of the Instagram Ad audience is male, while the remaining 48.2% are female. Moreover, 30.8% of the audience is aged between 18 to 24 years. 

Here is a table showing the Instagram Ad Audience by age. 

Age GroupPercentage Of Instagram Ad AudienceNumber Of Instagram Ad Audiences
13 to 17 years8%106.5 million
18 to 24 years30.8%407.9 million
25 to 34 years30.3%406.9 million
35 to 44 years15.7%210.1 million
45 to 54 years8.4%113 million
55 to 64 years4.2%56.9 million
Above 65 years2.5%33.8 million

Here is a table showing the Instagram Ad audience by gender and age. 

Age GroupMale AudienceFemale Audience
13 to 17 years4.3%3.7%
18 to 24 years16.9%13.9%
25 to 34 years16.4%13.9%
35 to 44 years7.6%8.1%
45 to 54 years3.7%4.7%
55 to 64 years1.7%2.6%
Above 65 years1.1%1.5%

Globally, Instagram’s Advertising reach rate is 21.1%. And in the United States, it is 49.9%, more than double World’s ad reach. 

Here is a table showing the advertising reach rate of instagram by country. 

Top CountriesAdvertising Reach Rate Of Instagram
The United Arab Emirates60.3%
The United Kingdom50%
The United States49.9%
Hong Kong49.2%
New Zealand49.2%
Saudi Arabia43.8%
South Korea41.1%
Poland 28.8%

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Conclusion: Instagram Ad Revenue (2024)

All the statistics back that Instagram is one of the most popular social media platforms, with a 1.3 billion global ad audience. The engagement rate of Instagram is even greater than Facebook. 

We will keep updating this space with more data and insights as we get our hands on them. Till then, happy Instagramming.


 How much is Meta revenue is Instagram?

According to Business of Apps, Instagram contributed 44% of Meta’s all revenue in 2022. And it is expected that Instagram will surpass Meta’s primary revenue source Facebook by 2025. 

 How much does Instagram make per user?

According to Truelist, on average, Instagram earns $7.91 per user annually. 

 How much does Instagram pay for 1,000 views?

Generally, Instagram pays $5 to $10 per 1000 views. But it can go as low as $0.50 to as high as $20 per 1,000 views.

Which Social Media pays the most? 

YouTube always has been a lucrative social media platform for content creators. According to Vimeo, YouTube pays the most to its content creators than any other social media platform. 

Who has the highest revenue from Instagram?

According to GoBankingRates, Cristiano Ronaldo has the highest revenue from Instagram. Currently, he has 577 million followers. 

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