With the expansion of your brand, you also need to increase your brand’s reach on different social media sites. And influencer marketing is indeed one of the best approaches to gaining consumers’ trust and converting more leads into customers.
Additionally, with the growing usage of social media sites, 93% of marketers prefer to invest in influencer marketing.
However, finding the best influencer marketing agencies in India that fulfills all your needs may be difficult. Hence, to reduce your workload, I have created a list of the best Influencer marketing agencies in India.
Note that the list is curated with our team’s recommendations and thorough research!
With that, let’s dive into the details!
Top 11 Influencer Marketing Agency in India 2024 — At a Glance
If you are short of time and want to know about the top influencer marketing agencies, then the following table will cater to your needs.
| Sr.no | Agency | Location |
|---|---|---|
| 1 | Confluencr | Bengaluru, Karnataka, and Mumbai, Maharashtra |
| 2 | Chtrbox | Mumbai, Delhi, Bangalore |
| 3 | WhizCo | New Delhi |
| 4 | The Macron Avenue | Delhi NCR, Mumbai, Bangalore, Pune |
| 5 | Plixxo | Delhi |
| 6 | ANTS Digital | Gurugram, Haryana |
| 7 | Grynow | Delhi, New Delhi |
| 8 | Eleve | Gurugram, Haryana |
| 9 | Whisskers Marketing | Gurugram, Haryana |
| 10 | OPA | Mumbai, Maharastra |
| 11 | Influencer.in | Mumbai, Maharastra |
What to look for in an Influencer Marketing agency?
Here are some pointers you must consider when selecting the best influencer marketing agency that suits your business.
- Specific Requirements:
Check out if the agency is ready to fulfill all your requirements and if they offer the services that you need.
- ROI:
If you plan to invest in an agency, ensure you get some great returns on investment.
- Reputation:
Check the company’s reputation and ratings before hiring them for your project.
- Price Range:
Create a budget and ensure the agency provides the services in your price range. Also, start with only the required services and check the effectiveness of the influencer marketing for your brand.
- Testimonials:
Check out the testimonials of the agency’s clients and their reviews. The testimonials speak a lot about the agency’s work.
Checking out the above-listed pointers will help you get a clear image of the agency you should work with and the one that will fit your budget.
Now that you are aware of the agencies that we have covered in this article, let us take a detailed look at all of the influencer marketing agencies listed above.
1. Confluencr
| Location | Bengaluru, Karnataka, and Mumbai, Maharashtra |
| Number of Employees | 70 to 80 employees |
| Key clients | Unacademy, Truecaller, Dabur, Lodha, etc. |
| Website | https://confluencr.com/ |
More than 400 leading brands trust the agency, and some of the top brands, like KFC, Purple, Plush, etc., are their clients. The agency has expertise in more than 50 niches and genres.
It serves industries like Banking, Finance, Education, Food and Beverages, health care, and Ecommerce. They have a network in more than 16 countries, including India, and have changed many brands’ social media platforms and helped them grow.
Services offered
- YouTube Marketing
- Instagram Marketing
- Meme Marketing
- Celebrity Marketing
- Regional influencer Marketing
Major clients
- Purple
- The Art of Living
- Groww
- Plush
- Flipkart
Agency highlights and awards
- 500+ Brand Campaigns
- 1 billion content views
2. Chtrbox
| Location | Mumbai, Delhi, Banglore |
| Number of Employees | 51 to 200 employees |
| Key clients | Vodafone, Reliance Jewels, Olay, HP. |
| Website | https://www.chtrbox.com/ |
Chtrbox is one of the leading influencer marketing agencies. Since 2016, they have worked with the top influencers and managed to increase their reach by millions.
The agency uses a creative strategy to create influencer content and campaigns. These techniques help the brands grow their social media pages and increase brand awareness among users on different social media sites and other available sources.
Services offered
- Chtrbox
- Chtr Studios
- Bharat Box
- Chtrbox Represent
- FunBox
- Youth-ink
- Chtr: Logic
- Chtr International
Major clients
- Amazon
- Times of India
- Whisper
- Mahindra
- Olay
Agency highlights and awards
- Featured in Afaqs! And buzz in content.
3. WhizCo
| Location | New Delhi |
| Number of Employees | 51-200 employees. |
| Key clients | Fastrack, Binomo, Moj, Snapchat. |
| Website | https://www.whizco.in/ |
The agency has worked with more than 500 brands worldwide and has helped them convert many leads into consumers. They help maximize the brand’s reach and increase engagement with the help of marketing campaigns and accelerated reach.
Additionally, the agency helps the brand to promote itself with the help of customized and innovative ideas.
Furthermore, they have a number of influencers working with them, ranging from nano influencers to celebrities.
Services offered
- Influencer marketing
- Creative Strategy
- Creator generated content
- Celebrity endorsements
- Meme Marketing
- Hashtag challenges
Major clients
- Kuku FN
- Swiggy
- SnapChat
- Oyo
Agency highlights and awards
- Received ‘Bootstrapped Business of the Year’ award at Entrepreneur Awards 2022.
- Received Startup of the Year Award 2021.
- More than 100K influencers work with them.
- Have generated 3.5 million content.
- 1.2 billion of reach generated.
4. The Marcom Avenue
| Location | Delhi NCR, Mumbai, Bangalore, Pune |
| Number of Employees | 201-500 employees |
| Key clients | Oppo, Jindal, Titan, Nestle. |
| Website | https://www.themarcomavenue.com/ |
The Marcom is a global agency that provides an overall brand development strategy and works with brands to increase their reach with the help of influencer marketing.
The brands help in digital branding, improving public relationships, advertisements, etc. They have creative solutions that leave a long-lasting influence on the audience.
Services offered
- The Creative Avenue
- The Ads Avenue
- The Film Avenue
- The Experiential Avenue
- The PR Avenue
- The Tech Avenue
- The Accelerator Avenue
Major clients:
- Pepsi
- ElleDecor
- Reliance
- OLA
- Instax
- Nestle
Agency highlights and awards
- The agency is featured in BW BusinessWorld, Daily Hunt, BrandEquity.com, ADgully, Inc4, and Social Samosa.
5. Plixxo
| Location | Delhi, India |
| Number of Employees | 150-200 |
| Key clients | Puma, Nike, Fasttrack, etc. |
| Website | available on Google Playstore |
Pixxo is a mobile-based influencer marketing agency. It works with the brands to increase their social presence and create content for the targeted audience.
It also enables the brands to select the influencers they want to work with and create a budget according to the needs of the brands. The agency serves B2C, B2B as well as SaaS companies.
Services offered
- Influencer marketing
- Public relations
- Brand engagement
Major clients
- Maybelline
- Cadbury’s
- Puma
- Jabong
- Nike
- Fastrack
Agency highlights and awards
- The Agency has worked with LUXEVA INDIA PRIVATE LIMITED
6. ANTS Digital
| Location | Gurugram, Haryana |
| Number of Employees | 11-50 employees |
| Key clients | Nexon paints, Youva, E-trio, Election Commission of India. |
| Website | https://antsdigital.in/ |
ANTS digital agency claims to be one of India’s biggest influencer marketing agencies. The agency works in the niches like fashion, beauty, travel, health, beauty, and parenting.
It promotes the brands with a network of the region’s top influencers and bloggers. Additionally, the agency runs data-driven campaigns that help boost the brand’s authority and align with the brand’s objectives and mission.
Services offered
- Influencer Marketing
- PR (public relations)
- Branding
- Creative services
Major clients
- Election Commission of India
- HQ
- Farm Fresh
- Bayer
- Youva
Agency highlights and awards
- Featured in news reports of The Hindu Business Line, Adgully, Exchange4media, BrandEquity, Indian Television, Agency Reporter, afaqs!, The News Desk, etc.
Did You Know? Almost 90% of users regularly engage with influencers on Instagram, YouTube, Snapchat, and TikTok.
7. Grynow Media
| Location | Delhi, New Delhi. |
| Number of Employees | 11-50 employees |
| Key clients | Nykaa, Mesho, Glance, TikTok, Instagram. Amazon, etc. |
| Website | https://www.grynow.in/ |
The company has a huge creator base of over 1,50,000 influencers. They make sure to promote the brand with the help of influencers on all social media platforms like YouTube, TikTok, Instagram, Twitter, Snapchat, Facebook, etc.
They also have influencers that work in different niches like gaming, fitness, career-related consulting, fashion, food review, lifestyle, etc. Plus, they help the brands work on public relations, increase their reach, and generate more leads.
Services offered
- YouTube Influencer marketing agency
- Instagram Influencer marketing agency
Major clients
- Amazon
- Kotak
- One Plus
- Nykaa
Agency highlights and awards
- Awarded by Economic Times for the best campaign in India.
- Executed India’s biggest influencer marketing campaign that yielded the most views.
- More than 1000 clients
- 2.5L social media influencers and content creators work with them.
8. Eleve
| Location | Gurgaon, Haryana |
| Number of Employees | 51-200 |
| Key clients | Samsung, Nivea, Make My Trip, etc. |
| Website | https://www.eleve.co/ |
The agency helps brands create creative and effective strategies that help them upgrade their social media presence and increase their reach. Additionally, through influencer marketing, they increase the audience’s awareness about your brands and help in finding new leads.
The agency also helped the brands to create videos, amplify content, expand market reach, etc. Eleve claims that it helps its clients reach new heights with the help of its influencer marketing strategies and content creation techniques.
Services offered
- Influencer campaigns
- Celebrity endorsements
- Content publications
- Content amplification
Major clients
- Nivea.
- Samsung.
- CultFit
- Make my trip
- Star
Agency highlights and awards
- Won an ET influencer award in the travel and hospitality category.
- Received ‘Smarties India MMA Global’ for best use of user-generated content for the advertising category.
Sage Reads: Check out and unlock the latest trends and statistics in the realm of Personalization Statistics.
9. Whisskers Marketing
| Location | Gurgaon, India. |
| Number of Employees | 11-50 employees |
| Key clients | The Princeton Review, Olx, National Geographic |
| Website | https://whisskers.com/ |
It is one of the top agencies that provides services like influencer marketing and social media marketing. The agency helps regional brands connect with micro-influencers and media stars.
Also, they help in niches like lifestyle, food, education, healthcare, and other niches. It also helps in building long-term connections between the influencers and the marketers.
They help boost the creator marketing, process, campaign designing, influencer search, content creation, influencer analytics, etc.
Services offered
- Digital consulting
- Influencer marketing
- SEO Driven Growth
- Social Media Marketing
- Tracking and Analyzing
- Content Marketing
Major clients
- Olx
- McCANN
- Opera
- The Princeton Review
- Organic harvest
Agency highlights and awards
- More than 200 clients across 15 countries and three continents.
- Helps in generating leads by 500%.
- Increases the traffic by 3000%.
- Helped the client in gaining revenue by 300%.
10. OPA
| Location | Mumbai, Maharastra |
| Number of Employees | 10 to 50 employees. |
| Key clients | Lakme, Nykaa, Purplle, Sugar, Wow, etc. |
| Website | https://www.opa.marketing/ |
More than 500 brands trust OPA when opting for an influencer marketing agency in India. It helps the brands collaborate with more than 100K influencers across India.
The mission of the agency is to democratize marketing. It has helped brands like Purplle to scale up engagement by 6.6 million and has increased its impressions by 23.5 million.
Additionally, the agency helps influencers with just 1K+ followers to connect with brands and businesses. The best part is the packages come with affordable pricing, making it affordable for individual sellers and small businesses to hop into influencer marketing.
Services offered
- Instagram Influencing
- YouTube influencing
- Product trials
Major clients
- Nykaa
- Sugar
- HUL
- Vero Moda
- WOW
- Plum
- Decathlon
Agency highlights and awards
- Has worked with more than 500 brands.
- Worked on over 2000 campaigns in India.
- More than 2 lakh collaborations.
- Over 100K influencers work with OPA.
11. Influencer.in
| Location | Mumbai, Maharashtra |
| Number of Employees | 51-200 employees |
| Key clients | Kalyan Jewelers, Snapdeal, Jupiter, Puma, SebaMed, and Flipkart. |
| Website | https://www.influencer.in/ |
Influencer is undoubtedly a well-known name in the Influencer marketing industry in India. It has created end-to-end campaigns for more than 30 crores per year while working with the top brands across India.
Further, with the help of over 300 influencers in India, it was able to increase the total engagement of Snapdeal by 28.7k.
The agency stands out due to its services available in multiple industries like food, lifestyle, beauty, fitness, tech, etc. It also organizes online and offline events and affiliate and conversion campaigns.
Services offered
- Live campaigns
- Comedy influencers
- Gaming influencers
- Fitness influencers
- Finance influencers
- And many more
Major clients
- Jupiter
- Kalyan Jewelers
- Kauvery hospital
- Livon
- Puma
- Flipkart
Agency highlights and awards
- The agency is featured in Business Today, Business Insider, ADgully, Campaign India, etc.
Related read:
Final Verdict: My Top Recommendations!
All the influencer marketing agencies on the list have managed to gain popularity due to their exceptional services. However, if you want my recommendation in choosing the best influencer marketing agency in India, here are my quick recommendations:
- Confluence: This is one of the top agencies in India and promotes the brands on a larger level.
- Chtrbox: It is one of the best agencies that has worked with top brands in India.
- WhizCo: An all-in-one package for influencer marketing.
Now, what’s the wait for? Select an agency to boost your brand and increase your reach.
While you are here, you can check out other agencies we have covered!
FAQs
Confluencr is the number one influencer marketing agency in India. It has worked with the top brands of India, like Unacademy, Truecaller, Dabur, Lodha, etc. It provides the brands with celebrity influencers to micro-influencers according to their needs.
Micro-influencers in India earn around ₹3000 to ₹30,000 per post for the sponsored content they create. At the same time, the macro influencers charge around ₹10,000 to ₹30,000. However, these charges depend on the people they can reach and the social media platform they advertise on.
Some of the richest influencers in India are Bhuvan Bam, Ranveer Allahabadia, Aashana Shroff, Ajey Nagar, Khusha Kapadia, Prajakta Kholi, Kritika Khurana, etc. These influencers have paved their way with the help of their creative and unique content and gained immense popularity and appreciation for their work.
To send PR packages to the Influencers in India, you must find the right influencer and then reach out to them. Next, make a good impression with your package and keep track of the campaign. Also, make sure you personalize their package and provide them with all the required details.
Instagram pays ₹5000 to ₹7000 per post for influencers with 5k to 10k followers. This cost increases as the number of followers of the influencer increases. The creators with 50k to 80k followers charge around ₹13,000 to ₹17,000.
