30+ Instagram Reels Statistics Of 2022 (Data & Trends)

Instagram Reel Statistics - DemandSage

Instagram keeps promoting its own TikTok-like Reels feature in an effort to curb TikTok’s explosive development. Reels are now visible in your Instagram feed and appear more prominently in the Explore section. Moreover, you can reply and comment on reels! Launched in 2020, Instagram reels have grown like a wildfire. All of Instagram’s MAUs now interact with reels

In addition to competing with TikTok, Instagram is trying to keep up with changing usage patterns. Which is the boom in short-form video consumption. Meta CEO Mark Zuckerberg has said that Reels are now the primary engagement growth driver for Instagram.

If you are a marketer who wants to harness the power of Instagram to promote your product, you simply cannot ignore Reels. Take a look at these facts and figures associated with Instagram Reels that will help you optimize your campaign and get the best ROI. Excited? Let’s get into it.

Instagram Reels (Top Picks)

  1. 2 billion people interact with reels every month.
  2. It is projected that Instagram will have 2.5 billion Monthly Active Users by 2023. This also means that 2.5 billion people will engage with the reels feature by 2023.
  3. India has the biggest userbase for the Instagram reels feature.
  4. Instagram was the second most downloaded app as of Q1 2022.
  5. Following the debut of Reels, Instagram usage in Brazil increased by 4.3%.
  6. Reels and TikTok are perceived as being “essentially the same” by 87 percent of Gen Z.
  7. The most viewed reel is by Khaby Lame with 286 million views. Khaby Lame has 78.6 million Instagram followers.
  8. Users can now upload reels of up to 90 seconds.
  9. Instagram is the hub for Influencer marketing. It has micro to MEGA influencers on the platform.
  10. Reels get 22% more interaction on Instagram than standard video postings.

In-Depth Instagram Reels Statistics

Take a look at Instagram Reels statistics in a more detailed manner here.

Instagram Reel Statistics - Official Page
  1.  Reels are now 90 Seconds Long

We expected Instagram’s Reels duration to be increased soon after TikTok increased its video length to 10 minutes. 

Initially, 15 seconds long, Reels can now last up to 90 seconds.  Now is your time to explore with longer Reels, those who are interested.  You may make extended tutorials, BTS videos, or vlog entries.

We won’t be surprised if Instagram further extends the length of Reels in the coming future.

  1. Reels have 2 billion Monthly Active Users

All of Instagram’s MAUs interact with the Reels feature. This means the number of Instagram Monthly Active Users is equivalent to Reels users.

Currently, there are over 2 billion Instagram MAUs and it is projected that the number will rise to 2.5 billion by 2023.

  1. India is the Biggest Market for Instagram Reels

With 230.25 million Instagram users, India is the biggest market for Instagram Reels followed by The United States (159.75 million) and Brazil (119.45 million).

The reason India has a huge amount of Reel engagement is due to a couple of things, firstly its vast population and the other being the ban of Tik Tok in 2020. India with such a high internet-using audience doesn’t have access to Tik Tok which makes Instagram Reels a huge thing in the country. The only direct competitor is Youtube Shorts. We are not considering Facebook Reels here! Because you know why. 

Here is a table showing Countries with the biggest Instagram Reels Market:

CountryInstagram Users (Reels Users)
India23.25 million
United States159.75 million
Brazil119.45 million
Indonesia99.15 million
Russia63 million
Turkey52.15 million
Japan46.1 million
Mexico37.85 million
United Kingdom31.75 million
Germany29.85 million
Italy27.5 million
France26.55 million
Argentina24.7 million
Spain22.85 million
South Korea20.65 million
Philippines18.65 million
Thailand18.5 million
Colombia18.3 million
Canada17.4 million
Ukraine16.1 million
  1. Advertisement on Reels has a 60-second runtime

Advertisements created for Reels allow viewers to interact with the content through comments and likes, users can also share these ads. Basically, Ads on reels are similar to regular reels.

  1. Reels are officially 2 years old

Launched on 5th August 2020, Reels are officially 2 years old. In such a less time, the feature has hooked billions of people.

  1. Aspect Ratio and Upload Size of Reels

Currently, Instagram allows people to upload reels of up to 4GBs in size. Considering the 90-second length, 4GBs are comfortably sufficient.

9:16 is the typical aspect ratio for vertical videos. Marketers should record this ratio when uploading Reels in order to make them stand out. Also, Instagram suggests a resolution of 1080 x 1920 pixels.

  1. People are Spending Nearly 30 Minutes every day on Instagram

Instagram users spend on average about 30 minutes each day on the app. These 30 minutes are full of interaction and not a dull moment. Instagram is a happening place to be at.

This number is only set to rise in the future.

  1. 91% of Instagram Users watch Instagram Videos Every Week

91% of active Instagram users recently stated in a survey conducted by Instagram itself that they view videos on the platform at least once a week. This indicates to advertisers that videos are actively reaching users and are rising in popularity. Always have been!

  1. Instagram Reels Age Demographics

There are no demographics specifically for Instagram Reels. However, there is data for Instagram’s audience. Here it is:

The majority of Instagram’s audience (31.5%) is from the 25 to 34 years age group. Users ages 18 to 24 years are behind marginally (30.1%).

Table showing sare of  Instagram Audience by age:

Age GroupShare of Users
13-17 years8.5%
18-24 years30.1%
25-34 years31.5%
35-44 years16.1%
45-54 years8%
55-64 years3.6%
Over 65 years2.1%
  1. Instagram Reels Gender Demographics

According to Meta’s report, 53.9% of Instagram reels Advertisement Audience are males. Females are at 46.1%. We recommend doing an independent survey to determine the demographics of your brand’s Instagram audience. It’s also important to keep in mind that Meta only reports on male and female genders and does not cover the LGBTQ audience.

  1. According to Meta, Instagram Reels advertisements can reach up to 675.3 million people.

You might not be surprised to find that Instagram Reels has a potential ad reach of over 675 million. With 2 billion Monthly Active Users, this number had to be big!

  1. Instagram is Gen Z’s Favourite Social Media Platform

 Global internet users between the ages of 16 and 24 rank Instagram higher than Facebook, TikTok, and other social media networks. If you want to connect with that demographic, Instagram is the best option.

  1. Gen X is the fastest growing age group on Instagram

The app’s Gen X users are the ones who are using it most frequently. Male Instagram users aged 55 to 64 increased by 63.6 percent last year.

  1. Where do Reels stand in terms of popularity among other Instagram Features

Well, Instagram Reels’ search popularity has surpassed Instagram Stories’ during 2021, peaking around the first week of 2022. Marketers should take immediate action to include Reels in their Instagram marketing plan given that consumers are actively looking for Reels and eager to learn more about the features.

  1. Posting Reels affect engagement

According to a Hootsuite analysis, Instagram Reels receive 300 to 800 likes on average. In contrast, videos posted to IGTV and the feed only receive 100 to 200 likes.

While it would appear to be a significant improvement, Hootsuite pointed out that Instagram Reels had a very minor impact on total engagement.

  1. Instagram has a 1.50 percent engagement rate for posts with Videos

The majority of social media marketing professionals feel that 1 to 5 percent is a healthy engagement rate. The more followers you have, the more challenging it will probably be to maintain a respectable interaction rate.

  1. Reels has extra tools for marketing and editing.

The amount of editing that you can do with reels is tremendous, for instance,

  • You can now use story stickers in reels.
  • Create 90-minute long reels (Instead of 60)
  • Remix a reel! (Which means you can create a new reel out of an already published reel)
  • People love seeing cool video transition, you get access to a bunch of them in reels.
  • You don’t need to publish a reel right away, you can keep working on it by saving it in the draft and publishing it only when you think it’s perfect!

These and much more features make Reels a highly customizable feature.

  1. Don’t Use your Tik Toks on Reels. Please!

Some Instagram accounts decide to go the simpler way and just repost their TikToks on Reels because both these features operate kinda similarly. But if you want to stay ahead of most of them, DO NOT DO IT!. Reels with the TikTok watermark have lower priority on the Instagram Reels tab and Explore Page, according to Instagram.

For this reason, even if you have the same video for your various social media accounts, you should always generate content directly in Instagram Reels.

  1. Reels can be found using Hashtags

Just like other posts, Reels can be found using Hashtags. Not just found, hashtags help reels get higher user engagement. Do your own research and find relevant hashtags to your business and product. You can even promote a reel using a trending hashtag.

  1. You can track Reels’ Insights

The stats pertaining to your Reels are displayed in Instagram’s new Reels Insights analytics section. You could only actually check your view count, likes, and comments prior to its rollout.  However, Instagram now has a separate statistics tab for Reels that looks a lot like the Insights tab for your videos and static posts.

You need a business account for it. 

A crucial component of your Instagram marketing plan should be monitoring and evaluating your Reels Insights. You can see which content is performing well and which isn’t among other things. Leverage the power of data and make informed decisions in the future.

Related Read:

Conclusion: Instagram Reels Statistics (2022)

The explosive rise of Reel and Tik Tok’s overwhelming popularity both point to the future significance of short-form video. Now, with the ability to see Reels’s insights, marketers can make more informed decisions about it and use it to their advantage.

 Keep a watch out for useful improvements and shoppable elements as the feature grows more. Finding a technique to increase the amount of material you give through Instagram reels is worth the work due to the increased engagement rates and huge amounts of views in all various categories.

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