Instagram Reels Statistics In 2024 (Engagement & Trends)

Instagram Reels Statistics (2023)

Launched in 2020, Instagram reels now have 2.35 billion active users!

In addition to competing with TikTok, Instagram is trying to keep up with changing usage patterns, which is the boom in short-form video consumption. Meta CEO Mark Zuckerberg has said that Reels are the primary engagement growth driver for Instagram.

The future of reels looks solid, as it is predicted to have 2.5 billion viewers in 2024.

Let us take you through this addictive feature through numbers!

Instagram Reels Statistics 2024 (Top Picks)

  • 2.35 billion people interact with reels every month.
  • 2.5 billion people will engage with the reel feature in times to come.
  • India has the biggest user base for the Instagram reels feature.
  • Reels get 22% more interaction than standard video postings.
  • The majority of Reel’s audience is from the 25 to 34 age group.
  • The most viewed reel is Hardik Pandya’s reel for BGMI promotion, which has over 1.1 billion views.
  • Users can now upload reels of up to 90 seconds.
  • Instagram is the hub for Influencer marketing.
  • Reels will be 4 years old in August 2024.

In-Depth Instagram Reel Statistics

Take a look at Instagram Reels statistics in a more detailed manner here.

Reels have 2.35 Billion Monthly Active Users

Reels have 2.35 Billion Monthly Active Users

All of Instagram’s MAUs interact with the Reels feature. This means the number of Instagram Monthly Active Users equals Reels users.

Currently, there are over 2.35 billion Instagram MAUs, and it is projected that the number will rise to 2.5 billion by 2024.

Over 200 billion Reels are Played Across Instagram and Facebook Every Day

In an official report published by Meta, Over 200 billion Reels are played across Facebook and Instagram each day.

That is double the value from a year ago when the company reported that there were 100 billion daily Reels plays.

India is The Biggest Market for Instagram Reels

With 327 million Instagram users, India is the biggest market for Instagram Reels, followed by The United States (169 million) and Brazil (133 million).

The reason India has a huge amount of Reel engagement is due to a couple of things, firstly its vast population and other being the ban of TikTok in 2020. India, with such a high internet-using audience, doesn’t have access to TikTok, which makes Instagram Reels a huge thing in the country. The only direct competitor is Youtube Shorts.

Here is a table showing Countries with the biggest Instagram Reels Market:

CountryInstagram Users (Reels Users)
India327 million
United States169 million
Brazil133 million
Indonesia106 million
Russia56.4 million
Japan55 million
Mexico44 million
Germany34 million
United Kingdom33.5 million
Italy30.3 million
France26.55 million
Argentina24.7 million
Spain22.85 million
South Korea20.65 million
Philippines18.65 million
Thailand18.5 million
Colombia18.3 million
Canada17.4 million
Ukraine16.1 million

Most viewed Reel On Instagram

The world’s most viewed Instagram reel in 2023 has over 350 million views and is from India’s freestyle footballer, Muhammed Riswan (@riswan_freestyle).

Riswan is seen juggling the football in front of a waterfall and later hits the ball straight into the water. Take a look at the reel here.

If we talk about the most viewed reel of all time, then the title goes to Hardik Pandya’s reel on BGMI, which has over 1.1 billion views.

Reels Can Be 90 Seconds Long

We expected Instagram’s Reels duration to be increased soon after TikTok increased its video length to 10 minutes. 

Initially 15 seconds long, Reels can now last up to 90 seconds.  Now is your time to explore with longer Reels for those who are interested.  You may make extended tutorials, BTS videos, or vlog entries.

We won’t be surprised if Instagram further extends the length of Reels in the future.

Advertisement on Reels has a 60-second runtime

Advertisement on Reels has a 60-second runtime

Advertisements created for Reels allow viewers to interact with the content through comments and likes; users can also share these ads. Basically, Ads on reels are similar to regular reels.

Reels are officially 3 years old

Launched on 5th August 2020, Reels are officially 3 years old. In such a short time, the feature has hooked billions of people.

how many reels are there on Instagram

We estimate that there might be over a billion reels on Instagram as of 2024.

We conducted a survey of 5,381 individual from all across the globe, and 95% of them had at least 1 reel on their account. Considering Instagram has 500 million Daily active users and most of them upload more than 1 reel, There are easily more than a billion reels on the platform.

Aspect Ratio and Upload Size of Reels

Currently, Instagram allows people to upload reels of up to 4GBs in size. Considering the 90-second length, 4GBs are comfortably sufficient.

9:16 is the typical aspect ratio for vertical videos. Marketers should record this ratio when uploading Reels in order to make them stand out. Also, Instagram suggests a resolution of 1080 x 1920 pixels.

People are Spending Nearly 30 Minutes every day on Instagram

Instagram users spend, on average, about 30 minutes each day on the app. These 30 minutes are full of interaction and no dull moments. Instagram is a happening place to be at.

This number is only set to rise in the future.

91% of Instagram Users watch Instagram Videos Every Week

91% of Instagram Users watch Instagram Videos Every Week

91% of active Instagram users recently stated in a survey conducted by Instagram itself that they view videos on the platform at least once a week. This indicates to advertisers that videos are actively reaching users and are rising in popularity. Always have been!

Instagram Reels Engagement Statistics

  • Instagram obtains the highest Instagram reel engagement rates for accounts with fewer than 5,000 followers, reaching up to 3.79% on average.
  • With an average engagement rate of 3.72%, accounts with followers between 5,000 to 10,000 have the second-highest engagement rate.

Here is a table showing the engagement rate for Instagram reels based on the follower count:

Follower CountAverage Engagement Rate
Below 5,0003.81%
5,000 to 10,0003.74%
10,000 to 50,0002.24%
50,000 to 100,0001.51%
Above 100,0001.38%

Instagram Reels Age Demographics

There are no demographics specifically for Instagram Reels. However, there is data for Instagram’s audience. Here it is:

The majority of Instagram’s audience (31.5%) is from the 25 to 34 years age group. Users ages 18 to 24 years are behind marginally (30.1%).

Table showing the Instagram audience by age:

Age GroupShare of Users
13-17 years8.5%
18-24 years30.1%
25-34 years31.5%
35-44 years16.1%
45-54 years8%
55-64 years3.6%
Over 65 years2.1%

Instagram Reels Gender Demographics

According to Meta’s report, 53.9% of Instagram reel Advertisement Audience are males. Females are at 46.1%. We recommend doing an independent survey to determine the demographics of your brand’s Instagram audience. It’s also important to keep in mind that Meta only reports on male and female genders and does not cover the LGBTQ audience.

Instagram Reels Advertisements Can Reach Up to 675.3 Million People

Instagram Reels Advertisements Can Reach Up to 675.3 Million People

You might not be surprised to find that Instagram Reels has a potential ad reach of over 675 million. With 2 billion Monthly Active Users, this number had to be big!

Instagram Reels Video View Rate is better than Regular Instagram Videos

As of 2023, Instagram reels have an average video view rate of 2.54%. When we compare this number to the view rate of regular Instagram videos, we see a difference of 0.8%.

Instagram reels clearly outperform regular videos; the fact that Instagram videos have been on the platform for a very long time, but it has only been 2 years since the reels makes this achievement more amazing.

Due to their short duration and fashionable appeal, Instagram Reels are most likely the current obsession of Instagram users everywhere.

Instagram Reels Outperform TikTok Videos in Metrics Rundown

A social media behavior study carried out by Emplifi revealed that Instagram had better median reach, median interactions, and median views than TikTok.

Out of the four parameters that were tested, TikTok only took ahead of Instagram in one of them, which was the high median engagement rate.

For this study, sister pages of brands on both platforms were considered.

Emplifi's social media report on Reels and TikTok
Source: Emplifi

Reels Ad Revenue Is A Major Part of Meta’s Total Revenue

During Meta’s earning call for the second quarter of 2023, Zuckerberg revealed the financial returns Reels have generated. He put the reel’s annual revenue run rate at $10 billion!

Instagram is Gen Z’s Favourite Social Media Platform

Global internet users between the ages of 16 and 24 rank Instagram higher than Facebook, TikTok, and other social media networks. If you want to connect with that demographic, Instagram is the best option.

Gen X is the fastest-growing age group on Instagram

The app’s Gen X users are the ones who are using it most frequently. Male Instagram users aged 55 to 64 increased by 63.6% last year.

Where do Reels Stand in Terms of Popularity Among Other Instagram Features?

Well, Instagram Reels’ search popularity has surpassed Instagram Stories’ during 2021, peaking around the first week of 2022. Marketers should immediately include Reels in their Instagram marketing plan given that consumers are actively looking for Reels and eager to learn more about the features.

Posting Reels affect engagement

According to a Hootsuite analysis, Instagram Reels receive 300 to 800 likes on average. In contrast, videos posted to IGTV and the feed only receive 100 to 200 likes.

While it would appear to be a significant improvement, Hootsuite pointed out that Instagram Reels had a very minor impact on total engagement.

Instagram has a 1.50% Engagement Rate for Posts with Videos

Most social media marketing professionals feel that 1 to 5 percent is a healthy engagement rate. The more followers you have, the more challenging it will probably be to maintain a respectable interaction rate.

Reels Have Extra Tools for Marketing and Editing

The amount of editing that you can do with reels is tremendous; for instance,

  • You can now use story stickers in reels.
  • Create 90-minute long reels (Instead of 60)
  • Remix a reel! (Which means you can create a new reel out of an already published reel)
  • People love seeing cool video transitions, and you get access to a bunch of them in reels.
  • You don’t need to publish a reel right away, you can keep working on it by saving it in the draft and publishing it only when you think it’s perfect!

These and many more features make Reels a highly customizable feature.

Don’t Use your TikToks on Reels. Please!

Some Instagram accounts decide to go the simpler way and just repost their TikToks on Reels because both these features operate kind of similarly. But if you want to stay ahead of most of them, DO NOT DO IT! Reels with the TikTok watermark have lower priority on the Instagram Reels tab and Explore Page, according to Instagram.

For this reason, even if you have the same video for your various social media accounts, you should always generate content directly in Instagram Reels.

Reels Can Be Found Using Hashtags

Just like other posts, Reels can be found using Hashtags. Not just found, hashtags help reels get higher user engagement. Do your own research and find relevant hashtags for your business and product. You can even promote a reel using a trending hashtag.

You can track Reels’ Insights

The stats pertaining to your Reels are displayed in Instagram’s new Reels Insights analytics section. You could only actually check your view count, likes, and comments prior to its rollout.  However, Instagram now has a separate statistics tab for Reels that looks a lot like the Insights tab for your videos and static posts.

You need a business account for it. 

A crucial component of your Instagram marketing plan should be monitoring and evaluating your Reels Insights. You can see which content is performing well and which isn’t, among other things. Leverage the power of data and make informed decisions in the future.

Meta Has Decided to Stop Paying Reel Bonuses to Influencers

Instagram influencers used to earn thousands of dollars per video through a program that encouraged people to watch Reels. However, Meta has taken the decision to discontinue the program.

The program paid reel creators for the views they received through reels every month. Some creators received a bonus of $36k for getting around 60 million views in a month. However, most creators with a good amount of followers and views could earn anything from $500 to $10k in the program’s first year.

Note: People who signed up for the bonus program in the first 30 days of its launch would still be able to receive the bonuses for the views they gather.

Is Reels an Alternative for TikTok?

Using both platforms is necessary for brands attempting to meet their digital marketing objectives in order to increase awareness and participate in online culture.

One interesting study done by SEJ reveals that TikTok has the highest engagement rate in the short-form video market, and Reels have the highest watch rate!

Almost all internet businesses have an Instagram account these days.  Not to mention that a growing number of businesses are beginning to switch to TikTok to increase their reach.

Your social media strategy’s development, and more specifically, how you select the channels that will best reach your target market, as well as the top-notch content you produce for each channel, are all crucial to your success.

NOTE: Check out our posts on TikTok Statistics and Instagram Statistics for an in-depth view of both platforms. Additionally, discover the importance of Threads statistics.

Related Read:

Bonus read: Find out how much influencers really make and get a detailed look at the earnings.

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