Launched in 2020, Instagram reels have grown like wildfire. All of Instagram’s MAUs now interact with reels
In addition to competing with TikTok, Instagram is trying to keep up with changing usage patterns, which is the boom in short-form video consumption. Meta CEO Mark Zuckerberg has said that Reels are the primary engagement growth driver for Instagram.
Take a look at these facts and figures associated with Instagram Reels that will help you optimize your Instagram marketing campaign and get the best ROI.
Instagram Reels Statistics 2023 (Top Picks)
- 2.35 billion people interact with reels every month.
- It is projected that Instagram will have 2.5 billion Monthly Active Users by the end of 2023. This also means that 2.5 billion people will engage with the reels feature in times to come.
- India has the biggest user base for the Instagram reels feature.
- Reels get 22% more interaction than standard video postings.
- The majority of Reel’s audience is from the 25 to 34 age group.
- Reels and TikTok are perceived as being “essentially the same” by 87% of Gen Z.
- The most viewed reel is Samsung’s advertisement by the BTS member J Hope with over 409,400 likes.
- Users can now upload reels of up to 90 seconds.
- Instagram is the hub for Influencer marketing.
- Reels will be 3 years old in August 2023.
In-Depth Instagram Reel Statistics
Take a look at Instagram Reels statistics in a more detailed manner here.
11.) Reels Are Now 90 Seconds Long
We expected Instagram’s Reels duration to be increased soon after TikTok increased its video length to 10 minutes.
Initially 15 seconds long, Reels can now last up to 90 seconds. Now is your time to explore with longer Reels for those who are interested. You may make extended tutorials, BTS videos, or vlog entries.
We won’t be surprised if Instagram further extends the length of Reels in the future.
12.) Reels have 2.35 Billion Monthly Active Users
All of Instagram’s MAUs interact with the Reels feature. This means the number of Instagram Monthly Active Users equals Reels users.
Currently, there are over 2.35 billion Instagram MAUs, and it is projected that the number will rise to 2.5 billion by the end of 2023.
13.) Over 200 billion Reels are Played Across Instagram and Facebook Every Day
In an official report published by Meta, Over 200 billion Reels are played across Facebook and Instagram each day.
That is double the value from a year ago when the company reported that there were 100 billion daily Reels plays.
14.) India is The Biggest Market for Instagram Reels
With 327 million Instagram users, India is the biggest market for Instagram Reels, followed by The United States (169 million) and Brazil (133 million).
The reason India has a huge amount of Reel engagement is due to a couple of things, firstly its vast population and other being the ban of TikTok in 2020. India, with such a high internet-using audience, doesn’t have access to TikTok, which makes Instagram Reels a huge thing in the country. The only direct competitor is Youtube Shorts.
Here is a table showing Countries with the biggest Instagram Reels Market:
|Country||Instagram Users (Reels Users)|
|United States||169 million|
|United Kingdom||33.5 million|
|South Korea||20.65 million|
15.) Advertisement on Reels has a 60-second runtime
Advertisements created for Reels allow viewers to interact with the content through comments and likes; users can also share these ads. Basically, Ads on reels are similar to regular reels.
16.) Reels are officially 3 years old
Launched on 5th August 2020, Reels are officially 3 years old. In such a short time, the feature has hooked billions of people.
17.) Aspect Ratio and Upload Size of Reels
Currently, Instagram allows people to upload reels of up to 4GBs in size. Considering the 90-second length, 4GBs are comfortably sufficient.
9:16 is the typical aspect ratio for vertical videos. Marketers should record this ratio when uploading Reels in order to make them stand out. Also, Instagram suggests a resolution of 1080 x 1920 pixels.
18.) People are Spending Nearly 30 Minutes every day on Instagram
Instagram users spend, on average, about 30 minutes each day on the app. These 30 minutes are full of interaction and no dull moments. Instagram is a happening place to be at.
This number is only set to rise in the future.
19.) 91% of Instagram Users watch Instagram Videos Every Week
91% of active Instagram users recently stated in a survey conducted by Instagram itself that they view videos on the platform at least once a week. This indicates to advertisers that videos are actively reaching users and are rising in popularity. Always have been!
20.) Instagram Reels Engagement Statistics
- Instagram obtains the highest Instagram reel engagement rates for accounts with fewer than 5,000 followers, reaching up to 3.79% on average.
- With an average engagement rate of 3.72%, accounts with followers between 5,000 to 10,000 have the second-highest engagement rate.
Here is a table showing the engagement rate for Instagram reels based on the follower count:
|Follower Count||Average Engagement Rate|
|5,000 to 10,000||3.74%|
|10,000 to 50,000||2.24%|
|50,000 to 100,000||1.51%|
21.) Instagram Reels Age Demographics
There are no demographics specifically for Instagram Reels. However, there is data for Instagram’s audience. Here it is:
The majority of Instagram’s audience (31.5%) is from the 25 to 34 years age group. Users ages 18 to 24 years are behind marginally (30.1%).
Table showing the Instagram audience by age:
|Age Group||Share of Users|
|Over 65 years||2.1%|
22.) Instagram Reels Gender Demographics
According to Meta’s report, 53.9% of Instagram reel Advertisement Audience are males. Females are at 46.1%. We recommend doing an independent survey to determine the demographics of your brand’s Instagram audience. It’s also important to keep in mind that Meta only reports on male and female genders and does not cover the LGBTQ audience.
23.) Instagram Reels Advertisements Can Reach Up to 675.3 Million People
You might not be surprised to find that Instagram Reels has a potential ad reach of over 675 million. With 2 billion Monthly Active Users, this number had to be big!
24.) Instagram Reels Video View Rate is better than Regular Instagram Videos
As of 2023, Instagram reels have an average video view rate of 2.54%. When we compare this number to the view rate of regular Instagram videos, we see a difference of 0.8%.
Instagram reels clearly outperform regular videos; the fact that Instagram videos have been on the platform for a very long time, but it has only been 2 years since the reels makes this achievement more amazing.
Due to their short duration and fashionable appeal, Instagram Reels are most likely the current obsession of Instagram users everywhere.
25.) Instagram Reels Outperform TikTok Videos in Metrics Rundown
A social media behavior study carried out by Emplifi revealed that Instagram had better median reach, median interactions, and median views than TikTok.
Out of the four parameters that were tested, TikTok only took ahead of Instagram in one of them, which was the high median engagement rate.
For this study, sister pages of brands on both platforms were considered.
26.) Reels Ad Revenue Is A Major Part of Meta’s Total Revenue
During Meta’s earning call for the second quarter of 2023, Zuckerberg revealed the financial returns Reels have generated. He put the reel’s annual revenue run rate at $10 billion!
27.) Instagram is Gen Z’s Favourite Social Media Platform
Global internet users between the ages of 16 and 24 rank Instagram higher than Facebook, TikTok, and other social media networks. If you want to connect with that demographic, Instagram is the best option.
28.) Gen X is the fastest-growing age group on Instagram
The app’s Gen X users are the ones who are using it most frequently. Male Instagram users aged 55 to 64 increased by 63.6% last year.
29.) Where do Reels Stand in Terms of Popularity Among Other Instagram Features?
Well, Instagram Reels’ search popularity has surpassed Instagram Stories’ during 2021, peaking around the first week of 2022. Marketers should immediately include Reels in their Instagram marketing plan given that consumers are actively looking for Reels and eager to learn more about the features.
30.) Posting Reels affect engagement
According to a Hootsuite analysis, Instagram Reels receive 300 to 800 likes on average. In contrast, videos posted to IGTV and the feed only receive 100 to 200 likes.
While it would appear to be a significant improvement, Hootsuite pointed out that Instagram Reels had a very minor impact on total engagement.
31.) Instagram has a 1.50% Engagement Rate for Posts with Videos
Most social media marketing professionals feel that 1 to 5 percent is a healthy engagement rate. The more followers you have, the more challenging it will probably be to maintain a respectable interaction rate.
32.) Reels Have Extra Tools for Marketing and Editing
The amount of editing that you can do with reels is tremendous; for instance,
- You can now use story stickers in reels.
- Create 90-minute long reels (Instead of 60)
- Remix a reel! (Which means you can create a new reel out of an already published reel)
- People love seeing cool video transitions, and you get access to a bunch of them in reels.
- You don’t need to publish a reel right away, you can keep working on it by saving it in the draft and publishing it only when you think it’s perfect!
These and many more features make Reels a highly customizable feature.
33.) Don’t Use your TikToks on Reels. Please!
Some Instagram accounts decide to go the simpler way and just repost their TikToks on Reels because both these features operate kind of similarly. But if you want to stay ahead of most of them, DO NOT DO IT! Reels with the TikTok watermark have lower priority on the Instagram Reels tab and Explore Page, according to Instagram.
For this reason, even if you have the same video for your various social media accounts, you should always generate content directly in Instagram Reels.
34.) Reels Can Be Found Using Hashtags
Just like other posts, Reels can be found using Hashtags. Not just found, hashtags help reels get higher user engagement. Do your own research and find relevant hashtags for your business and product. You can even promote a reel using a trending hashtag.
35.) You can track Reels’ Insights
The stats pertaining to your Reels are displayed in Instagram’s new Reels Insights analytics section. You could only actually check your view count, likes, and comments prior to its rollout. However, Instagram now has a separate statistics tab for Reels that looks a lot like the Insights tab for your videos and static posts.
You need a business account for it.
A crucial component of your Instagram marketing plan should be monitoring and evaluating your Reels Insights. You can see which content is performing well and which isn’t, among other things. Leverage the power of data and make informed decisions in the future.
36.) Meta Has Decided to Stop Paying Reel Bonuses to Influencers
Instagram influencers used to earn thousands of dollars per video through a program that encouraged people to watch Reels. However, Meta has taken the decision to discontinue the program.
The program paid reel creators for the views they received through reels every month. Some creators received a bonus of $36k for getting around 60 million views in a month. However, most creators with a good amount of followers and views could earn anything from $500 to $10k in the program’s first year.
Note: People who signed up for the bonus program in the first 30 days of its launch would still be able to receive the bonuses for the views they gather.
Is Reels an Alternative for TikTok?
Using both platforms is necessary for brands attempting to meet their digital marketing objectives in order to increase awareness and participate in online culture.
One interesting study done by SEJ reveals that TikTok has the highest engagement rate in the short-form video market, and Reels have the highest watch rate!
Almost all internet businesses have an Instagram account these days. Not to mention that a growing number of businesses are beginning to switch to TikTok to increase their reach.
Your social media strategy’s development, and more specifically, how you select the channels that will best reach your target market, as well as the top-notch content you produce for each channel, are all crucial to your success.
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Conclusion: Instagram Reels Statistics (2023)
The explosive rise of Reel and TikTok’s overwhelming popularity points to the future significance of short-form videos. Now, with the ability to see Reels’s insights, marketers can make more informed decisions about it and use it to their advantage.
Keep a watch out for useful improvements and shoppable elements as the feature grows. Finding a technique to increase the amount of material you give through Instagram reels is worth the work due to the increased engagement rates and huge amounts of views in all various categories.
Bonus read: Find out how much influencers really make and get a detailed look at the earnings.
Frequently Asked Questions
1.) Where are Instagram reels saved?
Follow these steps to access your saved reels. Go to Instagram’s home screen > tap on your profile icon at the bottom right corner > tap the three lines icon at the top right corner > tap Settings > go to Account > go to Saved. Find the saved reels!
2.) When were Instagram reels launched?
Instagram reels were launched on 5th of August 2020.
3.) Can Instagram reels be horizontal?
No, Instagram doesn’t allow you to post reels in landscape fashion. But, you can resize the video using some video editor or simply upload the landscape video and expect the users to invert their phones to watch it.