People born between 2010 and 2025 are referred to as Gen alpha.
As the first generation to be raised entirely in the digital era, Generation Alpha is immersed in advanced technology, from smartphones to artificial intelligence, influencing their upbringing.
Over 2.59 million Generation Alphas are born each week globally, and their global population is estimated to be 2 billion.
Let’s explore the latest facts and figures about birth rates, population, demographics, and Gen Alpha’s unique challenges and opportunities.
Generation Alpha Statistics 2025: At A Glance
- Over 2.59 million Generation Alpha are born worldwide each week.
- The Gen Alpha population has reached nearly 2 billion worldwide.
- Nearly two-thirds of the Gen Alphas are likely to work in jobs that do not exist today.
- Gen Alpha is expected to have a 16% longer life expectancy than the Millennials.
- The highest number of Gen Alpha are Born in India, China, and Indonesia.
How Many Gen Alphas Are Born Each Week?
- Over 2.5 million Generation Alpha babies are born each week.
India, China, and Nigeria boast the highest birth rates for Generation Alpha globally. Additionally, current estimates suggest that Generation Alpha is on track to become the largest generation in history.
How Many Gen Alpha Are There In The World?
Worldwide, the population of Generation Alpha is projected to have reached 2 billion.
Meanwhile, there are over 38.55 million individuals in the United States who belong to Generation Alpha.
According to Statista, the population of Gen Alpha in the United States is more than that of those belonging to the silent generation or greatest generation.
The following table displays the population of the United States that belongs to different generations.
| Generation | Born | Population Of Generation |
|---|---|---|
| The Greatest Generation | before 1928 | 0.67 million |
| The Silent Generation | Between 1928-1945 | 18.29 million |
| The Baby Boomer Generation | Between 1946-1964 | 68.59 million |
| Generation X | Between 1965-1980 | 65.37 million |
| The Millennial Generation | Between 1981-1996 | 72.24 million |
| Generation Z | Between 1997-2012 | 69.58 million |
| Generation Alpha | Between 2010-2025 | 38.55 million |
Source: Statista.
Generation Alpha Characteristics
- Generation Alpha is more diverse than the rest of the US population.
According to the US Census Bureau, the up-and-coming generations are expected to have more diverse origins. Additionally, more than 7% of the Generation Alpha population in the United States belong to two or more races.
The following table displays the percentage of Gen Alpha from different ethnicities.
| Race Ethnicity | Percentage Of Gen Alpha Population |
|---|---|
| White alone | 71% |
| Black alone | 15% |
| Two or more races | 7% |
| Asian alone | 6% |
| Hispanic | 26% |
| Other | 1% |
Source: Insider Intelligence, US Census Bureau.
- 71% of the Gen Alpha population consider parents the most important thing in life.
In a survey conducted by Wunderman Thompson , it was found that Gen Alpha gave the highest priority to their family. Friends was the second highest priority with a 43% share of votes.
The following table displays the findings from the survey:
| Most Important Things | Percentage Of Gen Alpha |
|---|---|
| Family | 71% |
| Friends | 43% |
| Happiness | 31% |
| Health | 19% |
| Education | 17% |
On the other hand, the items that were included at the bottom of the list were fame (2%), Social Media (5%), and TV (6%).
- Gen Alpha is expected to have a 16% longer average life expectancy than millennials.
The average life expectancy of humans has increased with each new generation. For the millennials, the average life expectancy was 63 years.
At the same time, the average life expectancy of their children who belong to Gen Alpha is 73 years. It is ten years more than that of the millennials.
- 60% of the Gen Alpha wants everyone to be treated the same.
Further, they also want to protect people from bullying. Their diverse environment has helped shape the behavior of the kids in the Gen Alpha generation. Hence, they are looking for inclusivity and representation.
30% of the Generation Alphas believe seeing all types of people in TV shows and movies is important.
- 93% of the Gen Alpha aged 7 to 9 believe it is important to be “accepted for who you are.”
Canvas8 reports state that 97% of Gen Alpha in this age group feel that everyone must have food, and 96% believe everyone should have a place to live.
At the same time, 97% believe everyone deserves to be treated relatively equal despite racial and ethnic differences.
Generation Alpha Global Insights and Trends
- India has the most number of Gen Alphas.
China and Indonesia have the second and third-largest Gen Alpha populations.
Source: GWI.
- In Germany, 63% of 8 to 11-year-olds and 66% of 12 to 15-year-olds see their friends after school.
At the same time, 20% of 11-year-olds and 19% of 12 to 15-year-olds in Germany talk to their friends online.
The following table displays the percentage of Gen Alpha between 12 and 15 years old who see their friends or talk to them online after school.
| Country | See Their Friends After School | Talk To Their Friends Online After School |
|---|---|---|
| USA | 42% | 38% |
| UK | 44% | 33% |
| Australia | 44% | 37% |
| Brazil | 40% | 37% |
| Canada | 36% | 41% |
| China | 33% | 33% |
| France | 35% | 20% |
| Germany | 66% | 19% |
| Italy | 47% | 27% |
| Spain | 48% | 27% |
| Sweden | 69% | 32% |
Source: GWI.
Generation Alpha Education Or Career Statistics.
- Over half of the Gen Alpha population will earn a university degree.
They are predicted to surpass even Generation Z in education, with more than 90% of Gen Alpha predicted to complete their high school.
Source: McCrindle.
- Generation Alpha will have access to more information or data than their previous generations.
With the increasing data on the internet and the easily available information. Due to this, their millennial parents are predicted to indulge them in formal studies at an earlier age.
- 84% of American Students use technology in their classrooms.
The use of technology in studies has increased drastically. American schools have adopted different technologies and are using them to make education and learning more fun.
Qustodio reports highlight that 60% of American students have a school-provided device while 14% carry their own devices from school.
- 65% of the Gen Alpha members studying in grade four are not proficient in reading.
According to the latest reports generated by AECF, Gen Alpha is underperforming in reading. Reading being the crucial metric for predicting educational outcomes, literacy of Gen Alpha has become one of the major concerns for today’s educators.
- The career opportunities in STEM are expected to increase by 11% over the next decade.
By 2031, the oldest Gen Alpha will enter the workforce, and the job opportunities in the fields of Science, technology, engineering, and Math are expected to soar high with the advancements in the upcoming years.
- 67% of the 6 to 9-year-olds wish to have a career that will help them save the planet.
In a survey conducted by Wunderman Thompson, it was found that Gen Alpha is looking forward to having a career in a field that will help them make a difference on the planet.
59% of the Gen Alpha respondents said they wish to have a career in a field where they can save lives. At the same time, 51% want a career in technology that would help them transform things and make a difference.
- Over two-thirds of the Gen Alpha is expected to work in a profession that does not exist today.
With technological advancements, new industries will be created by the time Gen Alpha enters the workforce.
Industries like artificial intelligence, blockchain technology, machine learning, etc., are expected to boom in the coming years.
Source: McCrindle.
Gen Alpha Entertainment Statistics
- Gen Alpha is spending more time in front of the screen.
After spending two crucial years at home during the pandemic, most Gen Alphas have become addicted to screens. They prefer to spend their time gaming and scrolling through social media apps.
Children between 8 and 12 years spend an average of 4 hours and 44 minutes in front of a screen. This increases to 7 hours 22 minutes for those aged 13 to 18.
- Audio content, like podcasts, music, etc., has witnessed a 10% rise in consumption compared to 2022.
GWI adds that Gen Alpha doesn’t only like visual content, but it also values audio content. Many children from the Gen Alpha category prefer to listen to comedy, productivity, and gaming-related podcasts.
- Gen Alpha teens in the United States are likelier to post everything on Social media.
With the increased exposure to social media applications like TikTok, Snapchat, Instagram, etc., most teens spend most of their time on these apps and post every detail of their lives.
When asked about it, 11% of the teens said it made them feel good. At the same time, 19% of Gen Alpha teens said that it made them share their real lives with the people and the difficulties and the experiences they are going through.
- Gen Alpha teens in the United States stated that watching movies in cinema theaters is one of their favorite pastimes.
Gen Alpha teens prefer to watch movies in theaters 39% more than other generations.
- Gen Alpha has access to almost 4.2 streaming services on average.
Smart TVs are the most significant factor that keeps children engaged today. 59% of Gen Alpha said that watching movies and shows on TV is one of their favorite weekend activities.
TV and movies are the favorite activities of children between 8 and 11 years old. In contrast, 50% said it to be their most preferred after-school activity.
Source: GWI.
- The favorite TV show genres of Gen Alpha are singing and Dancing.
According to the GWI report, 34% of Gen Alpha like to watch TV shows they can dance to, while 33% said the same about the singing shows.
The following table displays the genres Gen Alpha likes and watches on TV.
| TV Show Genre | Percentage Of Gen Alpha |
|---|---|
| Dancing | 34% |
| Singing | 33% |
| Sports | 26% |
| Watch what their siblings are watching | 27% |
Source: GWI.
- 43% of Gen Alpha said they prefer to play video games that help them build or create.
These games help to boost creativity and make the game more fun for the children. 43% of the Gen Alpha said that they prefer Roblox, and at the same time, 58% preferred playing Minecraft.
Apart from that, Fortnite was preferred by 40% of the Gen Alpha gamers.
The following table displays the games that Gen Alpha prefers the most.
| Game | Percentage Of Gamers That Have Played The Game |
|---|---|
| Minecraft | 58% |
| Roblox | 43% |
| Super Mario | 42% |
| Fortnite | 40% |
- More than 73% of Generation Alpha use the internet.
As stated earlier, Gen Alpha’s screen time is high. As most of the screen usage, like gaming, live streaming, social media, video streaming, etc., requires the internet, most of Gen Alpha is exposed to the internet.
- Only 17% of Gen Alpha use Smartphones.
Smartphones are one of the most common devices available in every household. It has made gaming, streaming, and social media usage easier. Hence, most of the Gen Alpha have access to mobile phones. However, only a few are allowed smartphone access as most Gen Alpha members are underage.
Generation Sports Statistics
- Gen Alpha is found to play less by 11% after school and 17% less on the weekends than the prior generations.
This is due to the increased screen times and lack of interest in outdoor activities. Plus, most of the Gen Alpha are interested in playing video games online compared to outdoor sports.
- Only 9% of the low-income kids play sports after school compared to 39% of the high-income kids.
The major reason is the lack of facilities and toys to play outside. Most high-income kids own toys like soccer, baseball, tennis, etc., but very few low-income kids have them.
- 49% of 8 to 11-year-olds and 51% of 12 to 15-year-olds are interested in playing sports.
Despite the increase in screen time, it is fascinating that almost half of Generation Alpha are interested in playing various outdoor sports.
Gen Alpha Social Media Usage
- The usage of Social media has increased by 26% after school and 71% on weekends among the generation Alpha members.
- 40% of the teens reported using social media mainly to watch live streams.
Gaming live streams and live streams of their favorite celebrity is one of the top reasons 4 out of 10 members of Gen Alpha use social media platforms.
- In the past years, the interest of 12 to 15-year-olds in TikTok has grown by 24%.
TikTok is one of the most used social media platforms by Gen Alpha members. Hence, its popularity has grown over the past years due to the increased usage.
Generation Alpha Consumer Statistics
- The economic footprint of Gen Alpha is predicted to reach more than $5.46 trillion by 2029.
By 2029, the oldest members of Generation Alpha will reach adulthood. Hence, organizations and businesses must plan and consider their future consumers, Gen Alpha. They will be the major target audience for most businesses and companies by 2027.
Source: McCrindle.
- 66% of Gen Alpha said they would prefer to buy from companies and businesses that would positively impact the world.
Hence, Conscientious and sustainable businesses and companies are more likely to attract the attention of Gen Alpha. Besides, 18% of Gen Alpha said they prefer to buy products made with sustainable materials.
- The brand preferences of Gen Alpha are more likely to be similar to or align with the preferences of Gen Z and Millennials.
According to the research conducted by NCSU, the members of Gen Alpha who are as young as three years old start to recognize and prefer brands. This behavior is mostly influenced by their parents, who are millennials.
- 25% of the purchase decisions made by Gen Alpha are influenced by shopping influencers.
Generation Alpha statistics reveal that 55% of Gen Alpha want to buy the products that are used by their favorite YouTube or Instagram personalities. The research further highlights that 28% of the Gen Alpha are influenced by the purchases made by their friends.
Bonus: Check out influencer marketing statistics to learn more about how influencers play a role in the purchasing decisions made by Gen Alpha and other generations.
- The number of Gen Alpha members with bank account access has increased by 7%.
Almost 33% of the global teens have their bank accounts. This is promoted by various companies like Greenlight that offer debit cards, especially for teens and kids. Approximately $225 million was collected in the Greenlight savings accounts of the kids in 2021.
Source: GWI.
- Personalization is one of the key factors that attracts Gen Alpha consumers.
With the increased usage of personalization over the past years, Gen Alpha has adapted to the trends. Hence, they prefer to buy customized and personalized goods over other items.
Want to know how personalization could affect your sales?
Check out personalization statistics to get insights into facts and figures that will help you increase your sales.
Gen Alpha Parents
- 70% of the Gen Alphas parents are Millennials.
On the other hand, 21% of the parents of Gen Alpha are Gen Xers, while 8% are Gen Z adults.
- 55% of Gen Alpha parents believe that their kids will have a better education than them.
This is due to the easily available resources and increased awareness among the parents of Generation Alpha. Additionally, Gen Alphas’ parents are determined to provide them with the best education and facilities they could not receive.
- 75% of Millennial parents are trying to keep Gen Alpha away from social media for as long as possible.
Besides, 35% of Millennial parents believe that once their child reaches the age of 18, all their digital footprints must be erased.
- 77% of millennial parents prioritize their time with their children over their careers.
59% of millennial moms and 49% of Millennial dads are putting their careers on hold or are paying less attention to their work. Hence, most of the Gen Alpha members are more likely to receive the attention and care they deserve.
Additionally, Millennial dads are trying to be more emotionally engaged with their children. However, they still have to improve their physical presence.
- 81% of Millennials think it is more important to be “happy” than “successful.”
Additionally, 45% of Millennial moms believe that being mentally healthy is more important than 31% of Millennial dads.
- 8% of Millennial parents homeschool their Gen Alpha kids, and 36% consider it.
57% of Millennial parents, compared to 47% of Gen X parents, believe that the schools are not preparing children to be future citizens.
Source: Morning Consult, Research World.
Conclusion: Over 2.59 Million Gen Alphas Are Born Each Week
Generation Alpha, comprising those born from 2010 onward, is set to become the largest generation in history, with an estimated global population of 2 billion.
Countries such as India, China, and Nigeria are at the forefront of Generation Alpha’s birth rates, playing a crucial role in shaping the future of this vibrant demographic.
As these children grow up in an era of rapid digital transformation, their experiences will differ vastly from those of previous generations.
