People born between 2010 and 2025 are referred to as Gen alpha. Over 2.74 million Generation Alphas are born each week globally.
Every 9 seconds, a member is added to the Gen Alpha family in the United States. The stats further reveal that over 70% of the Gen Alpha parents are Millennial.
They are the first generation born in the 21st century and are surrounded by technology right, left and center!
They have a faster adaptation rate to everything tech as compared to other generations as they are exposed to it since birth.
Let us take a look at some interesting facts associated with them in this post:
Generation Alpha Statistics: At a Glance
- Over 2.8 million Generation Alpha are born worldwide each week as of 2024.
- The population of Gen Alpha will cross the benchmark of 2.2 billion by the end of 2025.
- As we enter into 2024, 13% of the population in the United States is Gen Alpha.
- Every nine seconds, a baby is born in the United States, increasing the population of Gen Alpha by 6.66 per minute.
- Gen Alpha is expected to have a 16% longer life expectancy than the Millennials.
- The highest number of Gen Alpha are Born in India, China, and Indonesia.
- 84% of the Gen Alpha in the United States use technology in their schools.
- 66% of Gen Alpha prefer to buy from companies and businesses that positively impact the world.
What is Generation Alpha?
Generation Alpha is used to describe the generation of the people that are born between the years 2010 and 2025.
This term came into the limelight after being used by an Australian Social researcher, Mark McCrindle, in a 2008 report.
Generation Alpha vs. Gen Z
Gen Alpha includes people born between 2010 and 2025, while Gen Alpha includes people born between 1995 and 2010. Besides, Gen Alpha are the children of Millennials, while Gen Zs are the Children of Gen Xers.
Here are further differences between Gen Alpha and Gen Z.
| Parameter | Gen Alpha | Gen Z |
|---|---|---|
| Birth year | born between 2010 and 2025 | born between 1995 and 2010 |
| Age | Younger than 14 years | Between 13 and 27 |
| Digitalization | Will mark a new digital age | First generation to witness digitalization |
| Consumer behavior | Influences family purchase decisions from a younger age. | Influences family purchases after reaching a certain age. |
| The role played by social media and smartphones | Born in a world where smartphones and social media are everywhere. | Grew up with the evolution of Smartphones and Social media |
| Optimism level | Highly optimistic | Low optimistic |
| Values | More likely to be collaborative and value inclusivity | Like to be independent and value individuality. |
| Experience | Is yet to experience economic challenges and new-age education reforms. | Has experienced an economic crisis and a student debt crisis |
| Political and social engagement | Social and environmental awareness from a young age | More likely to be politically and socially engaged |
| Trust in institutions | Have a greater trust in technology and institutions. | More skeptical and less trust in institutions |
Source: Hoomale, Britopian.
How many Gen Alphas are born each week?
- More than 2.8 million Generation Alpha are born each week as of 2024.
Britannica predicts that by the end of the year 2025, Generation Alpha’s population is expected to surpass 2 billion.
- Every nine seconds, a member of Generation Alpha is born in the United States.
How many Gen Alpha are there in the world?
- 38.55 million people in the United States belong to the Generation Alpha.
According to Statista, the population of Gen Alpha in the United States is more than that of those belonging to the silent generation or greatest generation.
The following table displays the population of the United States that belongs to different generations.
| Generation | Born | Population of generation |
|---|---|---|
| The Greatest Generation | before 1928 | 0.67 million |
| The Silent Generation | Between 1928-1945 | 18.29 million |
| The Baby Boomer Generation | Between 1946-1964 | 68.59 million |
| Generation X | Between 1965-1980 | 65.37 million |
| The Millennial Generation | Between 1981-1996 | 72.24 million |
| Generation Z | Between 1997-2012 | 69.58 million |
| Generation Alpha | Between 2010-2025 | 38.55 million |
Source: Statista.
Generation Alpha Age Range
- The age range of Generation Alpha as of 2024 is between 14 years to 1 month.
The children born after the year 2010 are classified as Generation Alpha. Hence, the oldest children that can be identified as Gen Alpha are found to be 13 years old as of now.
Generation Alpha Characteristics
- Generation Alpha is more diverse than the rest of the US population.
According to the US Census Bureau, the up-and-coming generations are expected to have more diverse origins. Additionally, more than 7% of the Generation Alpha population in the United States belong to two or more races.
The following table displays the percentage of Gen Alpha from different ethnicities.
| Race Ethnicity | Percentage of Gen Alpha population |
|---|---|
| White alone | 71% |
| Black alone | 15% |
| Two or more races | 7% |
| Asian alone | 6% |
| Hispanic | 26% |
| Other | 1% |
Source: Insider Intelligence, US Census Bureau.
- 71% of the Gen Alpha population consider parents the most important thing in life.
In a survey conducted by Wunderman Thompson , it was found that Gen Alpha gave the highest priority to their family. Friends was the second highest priority with a 43% share of votes.
The following table displays the findings from the survey:
| Most important things | Percentage of Gen Alpha |
|---|---|
| Family | 71% |
| Friends | 43% |
| Happiness | 31% |
| Health | 19% |
| Education | 17% |
On the other hand, the items that were included at the bottom of the list were fame (2%), Social Media (5%), and TV (6%).
- Gen Alpha is expected to have a 16% longer average life expectancy than millennials.
The average life expectancy of humans has increased with each new generation. For the millennials, the average life expectancy was 63 years.
At the same time, the average life expectancy of their children who belong to Gen Alpha is 73 years. It is ten years more than that of the millennials.
- 60% of the Gen Alpha wants everyone to be treated the same.
Further, they also want to protect people from bullying. Their diverse environment has helped shape the behavior of the kids in the Gen Alpha generation. Hence, they are looking for inclusivity and representation.
30% of the Generation Alphas believe seeing all types of people in TV shows and movies is important.
- 93% of the Gen Alpha aged 7 to 9 believe it is important to be “accepted for who you are.”
Canvas8 reports state that 97% of Gen Alpha in this age group feel that everyone must have food, and 96% believe everyone should have a place to live.
At the same time, 97% believe everyone deserves to be treated relatively equal despite racial and ethnic differences.
Generation Alpha Global Insights and Trends
- India has the most number of Gen Alphas.
China and Indonesia have the second and third-largest Gen Alpha populations.
Source: GWI.
- In Germany, 63% of 8 to 11-year-olds and 66% of 12 to 15-year-olds see their friends after school.
At the same time, 20% of 11-year-olds and 19% of 12 to 15-year-olds in Germany talk to their friends online.
The following table displays the percentage of Gen Alpha between 12 and 15 years old who see their friends or talk to them online after school.
| Country | See their friends after school | Talk to their friends online after school |
|---|---|---|
| USA | 42% | 38% |
| UK | 44% | 33% |
| Australia | 44% | 37% |
| Brazil | 40% | 37% |
| Canada | 36% | 41% |
| China | 33% | 33% |
| France | 35% | 20% |
| Germany | 66% | 19% |
| Italy | 47% | 27% |
| Spain | 48% | 27% |
| Sweden | 69% | 32% |
Source: GWI.
Generation Alpha Education or Career Statistics.
- Over half of the Gen Alpha population will earn a university degree.
They are predicted to surpass even Generation Z in education, with more than 90% of Gen Alpha predicted to complete their high school.
Source: McCrindle.
- Generation Alpha will have access to more information or data than their previous generations.
With the increasing data on the internet and the easily available information. Due to this, their millennial parents are predicted to indulge them in formal studies at an earlier age.
- 84% of American Students use technology in their classrooms.
The usage of technology for studies has increased drastically. American schools have adopted different technologies in school and use them to make education and learning more fun.
Qustodio reports highlight that 60% of American students have a school-provided device while 14% carry their own devices from school.
- 65% of the Gen Alpha members studying in grade four are not proficient in reading.
According to the latest reports generated by AECF, Gen Alpha is underperforming in reading. Reading being the crucial metric for predicting educational outcomes, literacy of Gen Alpha has become one of the major concerns for today’s educators.
- The career opportunities in STEM are expected to increase by 11% over the next decade.
By 2031, the oldest Gen Alpha will enter the workforce, and the job opportunities in the fields of Science, technology, engineering, and Math are expected to soar high with the advancements in the upcoming years.
- 67% of the 6 to 9-year-olds wish to have a career that will help them save the planet.
In a survey conducted by Wunderman Thompson, it was found that Gen Alpha is looking forward to having a career in a field that will help them make a difference on the planet.
59% of the Gen Alpha respondents said they wish to have a career in a field where they can save lives. At the same time, 51% want a career in technology that would help them transform things and make a difference.
- Over two-thirds of the Gen Alpha is expected to work in a profession that does not exist today.
With technological advancements, new industries will be created by the time Gen Alpha enters the workforce.
Industries like artificial intelligence, blockchain technology, machine learning, etc., are expected to boom in the coming years.
Source: McCrindle.
Gen Alpha Entertainment Statistics
- Gen Alpha is spending more time in front of the screen.
After spending two crucial years at home during the pandemic, most Gen Alphas have become addicted to screens. They prefer to spend their time gaming and scrolling through social media apps.
Children between 8 and 12 years spend an average of 4 hours and 44 minutes in front of a screen. This increases to 7 hours 22 minutes for those aged 13 to 18.
- Audio content, like podcasts, music, etc., has witnessed a 10% rise in consumption compared to 2022.
GWI adds that Gen Alpha doesn’t only like visual content, but it also values audio content. Many children from the Gen Alpha category prefer to listen to comedy, productivity, and gaming-related podcasts.
- Gen Alpha teens in the United States are likelier to post everything on Social media.
With the increased exposure to social media applications like TikTok, Snapchat, Instagram, etc., most teens spend most of their time on these apps and post every detail of their lives.
When asked about it, 11% of the teens said it made them feel good. At the same time, 19% of Gen Alpha teens said that it made them share their real lives with the people and the difficulties and the experiences they are going through.
- Gen Alpha teens in the United States stated that watching movies in cinema theaters is one of their favorite pastimes.
Gen Alpha teens prefer to watch movies in theaters 39% more than other generations.
- Gen Alpha has access to almost 4.2 streaming services on average as of 2024.
Smart TVs are the most significant factor that keeps children engaged today. 59% of Gen Alpha said that watching movies and shows on TV is one of their favorite weekend activities.
TV and movies are the favorite activities of children between 8 and 11 years old. In contrast, 50% said it to be their most preferred after-school activity.
Source: GWI.
- The favorite TV show genres of Gen Alpha are singing and Dancing.
According to the GWI report, 34% of Gen Alpha like to watch TV shows they can dance to, while 33% said the same about the singing shows.
The following table displays the genres Gen Alpha likes and watches on TV.
| TV show genre | Percentage of Gen Alpha |
|---|---|
| Dancing | 34% |
| Singing | 33% |
| Sports | 26% |
| Watch what their siblings are watching | 27% |
Source: GWI.
- 43% of Gen Alpha said they prefer to play video game that helps them to build or create.
These games help to boost creativity and make the game more fun for the children. 43% of the Gen Alpha said that they prefer Roblox, and at the same time, 58% preferred playing Minecraft.
Apart from that, Fortnite was preferred by 40% of the Gen Alpha gamers.
The following table displays the games that Gen Alpha prefers the most.
| Game | Percentage of gamers that have played the game |
|---|---|
| Minecraft | 58% |
| Roblox | 43% |
| Super Mario | 42% |
| Fortnite | 40% |
- More than 73% of Generation Alpha use the internet.
As stated earlier, the screen time of Gen Alpha is high. As most of the screen usage, like gaming, live streaming, social media, video streaming, etc., requires the internet, most of Gen Alpha is exposed to the internet.
- Only 17% of Gen Alpha use Smartphones.
Smartphones are one of the most common devices available in every household. It has made gaming, streaming, and social media usage easier. Hence, most of the Gen Alpha have access to mobile phones. However, only a few are allowed smartphone access as most Gen Alpha members are underage.
Generation Sports Statistics
- Gen Alpha is found to play less by 11% after school and 17% less on the weekends than the prior generations.
This is due to the increased screen times and lack of interest in outdoor activities. Plus, most of the Gen Alpha are interested in playing video games online compared to outdoor sports.
- Only 9% of the low-income kids play sports after school compared to 39% of the high-income kids.
The major reason is the lack of facilities and toys to play outside. Most high-income kids own toys like soccer, baseball, tennis, etc., but very few low-income kids have them.
- 49% of 8 to 11-year-olds and 51% of 12 to 15-year-olds are interested in playing sports.
Despite the increase in screen time, it is fascinating that almost half of Generation Alpha are interested in playing various outdoor sports.
Gen Alpha Social Media Usage
- The usage of Social media has increased by 26% after school and 71% on weekends among the generation Alpha members.
- 40% of the teens reported using social media mainly to watch live streams.
Gaming live streams and live streams of their favorite celebrity is one of the top reasons 4 out of 10 members of Gen Alpha use social media platforms.
- In the past years, the interest of 12 to 15-year-olds in TikTok has grown by 24%.
TikTok is one of the most used social media platforms by Gen Alpha members. Hence, its popularity has grown over the past years due to the increased usage.
Generation Alpha consumer statistics
- The economic footprint of Gen Alpha is predicted to reach more than $5.46 trillion by 2029.
By 2029, the oldest members of Generation Alpha will reach adulthood. Hence, organizations and businesses must plan and consider their future consumers, Gen Alpha. They will be the major target audience for most businesses and companies by 2027.
Source: McCrindle.
- 66% of Gen Alpha said they would prefer to buy from companies and businesses that would positively impact the world.
Hence, Conscientious and sustainable businesses and companies are more likely to attract the attention of Gen Alpha. Besides, 18% of Gen Alpha said they prefer to buy products made with sustainable materials.
- The brand preferences of Gen Alpha are more likely to be similar to or align with the preferences of Gen Z and Millennials.
According to the research conducted by NCSU, the members of Gen Alpha who are as young as three years old start to recognize and prefer brands. This behavior is mostly influenced by their parents, who are millennials.
- 25% of the purchase decisions made by Gen Alpha are influenced by shopping influencers.
Generation Alpha statistics reveal that 55% of Gen Alpha want to buy the products that are used by their favorite YouTube or Instagram personalities. The research further highlights that 28% of the Gen Alpha are influenced by the purchases made by their friends.
Bonus: Check out Influencer marketing Statistics to know more about how Influencers play a role in the purchasing decisions made by Gen Alpha and other generations.
- The number of Gen Alpha members with bank account access has increased by 7%.
Almost 33% of the global teens have their bank accounts. This is promoted by various companies like Greenlight that offer debit cards, especially for teens and kids. Approximately $225 million was collected in the Greenlight savings accounts of the kids in 2021.
Source: GWI.
- Personalization is one of the key factors that attracts Gen Alpha consumers.
With the increased usage of personalization over the past years, Gen Alpha has adapted to the trends. Hence, they prefer to buy customized and personalized goods over other items.
Want to know how personalization could affect your sales?
Check out personalization statistics to get insights into facts and figures that will help you increase your sales.
Gen Alpha Parents
- 70% of the Gen Alphas parents are Millennials.
On the other hand, 21% of the parents of Gen Alpha are Gen Xers, while 8% are Gen Z adults.
- 55% of Gen Alpha parents believe that their kids will have a better education than them.
This is due to the easily available resources and increased awareness among the parents of Generation Alpha. Additionally, Gen Alphas’ parents are determined to provide them with the best education and facilities they could not receive.
- 75% of Millennial parents are trying to keep Gen Alpha away from social media for as long as possible.
Besides, 35% of Millennial parents believe that once their child reaches the age of 18, all their digital footprints must be erased.
- 77% of millennial parents prioritize their time with their children over their careers.
59% of millennial moms and 49% of Millennial dads are putting their careers on hold or are paying less attention to their work. Hence, most of the Gen Alpha members are more likely to receive the attention and care they deserve.
Additionally, Millennial dads are trying to be more emotionally engaged with their children. However, they still have to improve their physical presence.
- 81% of Millennials think it is more important to be “happy” than “successful.”
Additionally, 45% of the Millennial moms believe that it is more important to be mentally healthy than 31% of the Millennial dads.
- 8% of Millennial parents homeschool their Gen Alpha kids, and 36% consider it.
57% of Millennial parents, compared to 47% of Gen X parents, believe that the schools are not preparing children to be future citizens.
Source: Morning Consult, Research World.
FAQs
Generation Alpha is the generation of kids that are born between 2010 and 2025. They are mostly the children of Millennials and exhibit qualities like Gen Z and Millennials. Generation Alpha is also known as mini Millennials.
Both Millennial and Gen Z witnessed an increased level of anxiety and depression. This trend is expected to continue with Gen Alpha due to the fast-paced world and increased expectations of life. Moreover, Generation Alpha may have increased depression issues due to loneliness and a lack of real bonds and friendships.
The term Generation Alpha was coined by an Australian social researcher named Mark McCrindle. He used this term to address the kids born after 2010 and before 2025 in a 2008 survey report of the consulting agency McCrindle Research. It is the first generation to be named after a Greek alphabet instead of a Latin alphabet.
Generation Alpha is known for spending a huge amount of time in front of the screens. This generation uses technology for education, entertainment as well as for sports and games. This has led to a drastic increase in their screen time.
Generation Alpha has various nicknames. A few of them are Generation A, Upagers, Generation Glass, and mini millennials. These nicknames are based on the characteristics they exhibit.
