In an era where brand identity is paramount, having a firm grasp on the latest trends and data is vital for businesses looking to thrive. This post will guide you through the most recent and impactful statistics that illuminate the world of branding, offering valuable insights into what makes a brand successful and how you can apply this knowledge to your branding efforts. As we explore the branding data together, you’ll gain a better understanding of the driving forces behind brand strategies and learn how to leverage these insights for your success.
In the following article, I have compiled all the important statistics related to branding. I have covered topics like general statistics, content branding, social media branding, design branding, consumer loyalty branding, etc. It will help you design a well thought branding campaign for your brand in 2024. Let’s get into it.
Top Branding In 2024 (Editor’s Picks)
Take a look at the top branding statistics as of 2024:
- Consistency in branding efforts increases the revenue of the company by 20%.
- 79% of the purchases from a brand are influenced by the content posted by the users online.
- Of all the consumer who follows a brand on social media, 47% of them are likely to visit its website.
- After 5 to 7 interactions with a brand, a consumer tends to remember it.
- Excellent customer service attracts 73% of consumers.
- According to 48% of the customers, the first purchase or interaction with the brand is the most important to gain their trust.
- 59% of employers believe that employer branding is the key to their HR strategy.
- 80% of the males tend to purchase from the brands they know, while only 76% of the female tend to do so.
- 92% of marketers believe that brand authenticity is one of the essential needs of the brand and contributes to the branding process.
- The use of a signature colour increases 80% of the brand’s recognition.
General Branding Statistics (2024)
In the following section, I have listed all the necessary general stats related to the website. Most of them will help you understand how well-known brands invest in branding.
- 20% of the revenue is increased by branding consistency.
- Brand guidelines are created in approximately 85% of companies.
To increase their brand awareness, 41% of the brands use influencers.
- The top channels to build brand recognition are as follows.
| Channel | Contribution to brand recognition. |
| Social media | 44% |
| Website/Blog | 36% |
| Email marketing | 35% |
| Content Marketing | 32% |
| Influence marketing | 30% |
| SEO marketing | 26% |
| Marketing using virtual events. | 25% |
- When purchasing a smartphone, 63% of people pay particular attention to the brand.
- 46% of the brand’s favorability is increased by Music.
- People refer to certain items 77% of the time by their brand names.
- 72% of brand names are made up of words or acronyms.
- According to 77% of marketers, branding is an important factor for the future growth of the company.
- An average of $ 4 billion is spent on branding by Coca-cola each year.
- Pepsi spends an average approximate of $2.4 billion every year on branding.
- In the year 2019, Amazon spent approximately $18.88 billion on branding and marketing.
- S2.41 billion was spent n branding by Alphabet Inc.
Source: Statista, Neil Patel.
Content Branding Statistics
With the increasing demand for content on the internet, it hasn’t been left out in the branding process. Content branding is one of the greatest contributors to generating leads for the brand. It also helps in gaining the trust of the consumers and creating a connection with them.
- According to consumers, user-generated content impacts 79% of purchasing decisions.
- Around 54% of consumers tend to see more video content from their trusted brands.
- 3x more leads are generated by content marketing over traditional marketing strategies.
- 87% the marketers believe that video content has helped increase the traffic to their websites.
- Regular blogs are preferred by 70% of consumers over regular advertisements.
- Content marketing is actively used by 81% of marketers to generate leads and increase brand engagement.
- 25% of marketers consider content marketing as the most effective way of marketing.
- Email marketing is a 40x times more effective method to reach out the customers and gain more as compared to Facebook and Twitter.
- The top goals of the brands to create content are as follows:
| Goals | Percentage |
| Increasing brand awareness | 45% |
| Increase web traffic. | 37% |
| Generate leads | 36% |
| Generate sales | 27% |
| Customer loyalty and engagement. | 23% |
| Build a subscriber list | 14% |
| Promote new products. | 11% |
14.) 61% of the people prefer brands that deliver unique content over others.
Social Media Branding Statistics
Social Media being one of the most used categories of applications by people, tends to contribute a great sum to the branding of a business. Most of the leads and sales in today’s era are generated through social media and influence marketing on social media.
- 23% of the brand revenue increases by its presence on all platforms.
- If high-level executives of a brand are more active on social media, then it is trusted by 82% of the consumers.
- Around 200 million brands use the marketing tools of Facebook to promote their brands.
- Social media advertising helps brands to increase their sales by 67%.
- 90% of the users on Instagram follow a brand. This makes Instagram the most effective platform to connect with customers.
- 89% of the influencer marketing is done with the help of Instagram, 70% with the help of youtube, and 45% on Facebook.
- 81% of the traffic to the brand’s website is redirected from its social media handles.
- 49.5% of social media users follow approximately 1 to 4 brands.
- Top social media platforms that are used for advertising and creating brand recognition are:
| Social media Platforms | Percentage involvement in brand recognition |
| 79% | |
| YouTube | 69% |
| TikTok | 65% |
| 63% | |
| 57% | |
| Tumblr | 56% |
| 49% | |
| 47% | |
| Twitch | 43% |
| 42% | |
| Snapchat | 41% |
- Facebook is used by more than 80 million small businesses every month.
Source: Statista, Crowdspring, Forbes.
Design Branding Statistics
Human eye is attracted to great design and the perfect combination of colors. Hence, making the design of the brand an important factor to attract consumers and check out their products.
- 80 % of the brand recognition can increase by using a signature color.
- 33% of the revenue of a brand increases with the help of consistent presentation.
- Brands with weird and unappealing logo designs are avoided by 60% of consumers, despite having good reviews.
- Every 7 to 10 years, companies prefer rebranding with some minor refreshes to elevate their brands’ visual identity and fit into the latest trends.
- Out of the top 100 brands, 95% of them use only one or two colors in their logo.
- 38% of the mothers are most likely to select a product from the brands that other women like on Facebook.
- ⅓ of the top brands in the world use the blue color in their logo.
- Readership can be increased up to approximately 40% with the help of the right logo color that can grab the attention of the consumers.
- Startups spend $50-$50,000 approximately on their logo design.
- Approximately $200 million is spent by the brands on logo design.
- $1.8 million was spent by BBC to redesign its logo.
- 46.) 83% of the3 business owners have a belief that the brand colors make them appear more successful.
Source: Oberlo, Crowdspring, Forbes, Business Insider
Website Branding Statistics
An updated website with a good user interface and personalized experience will surely lead to sales and increase consumer trust. Websites are a major source for increasing the sales of the brands, and they create a direct connection between the brand and the consumer.
- People form an opinion about your website in approximately 10 seconds.
- Chatbots help to engage 69% of your customers with your brand.
- 39% of the users will avoid engaging with a brand if its website takes too long to load the content.
- 93% of the top 100 brands tend to use logos that are easily recognizable in small sizes when it comes to website design and branding.
Source: Oberlo, Statista.
Marketing Branding Statistics
Marketing is one of the parts of branding where companies tend to invest a large amount. Creative ways are used for marketing the products and the brand in order to attract consumers and generate leads. Marketing includes content, email, and social media marketing. Also, advertisements across various platforms are displayed.
- 5-10% of an annual marketing budget is spent by the companies on rebranding.
- Brand authenticity is considered an important factor by 92% of marketers.
- 29% of marketers voted email marketing to be the most effective way for marketing the brand.
- Up to 79% of marketers use affiliate marketing to promote their brands.
- The top concerns of the marketers post-pandemic are as follows:
| Top Concerns | Percentage of marketers |
| Engaging their audience on over-crowded digital marketing channels | 26% |
| Ability to produce all of the creative and content requested | 25% |
| Maintaining brand consistency | 17% |
| Adding in-person marketing events | 16% |
| Post-pandemic messaging strategy | 15% |
- 17% of marketers are expected to dedicate a separate budget to their brand for influencer marketing in this year.
Source: Crowdspring, Tech Jury.
Employer Branding Statistics
Employer-Employee connection is considered an important aspect by consumers. The treatment given by employers may tend to elevate or degrade the status of the brand.
- 55% of job seekers abandoned a job application after coming across negative reviews about the employer.
- 50% of the expenses are reduced for hiring and training for the brands that have great brand reputations.
- 69% of employers have to work on employer branding strategies under the guidance of their marketing teams.
- 10% higher salaries are observed in companies with poor branding.
- 92% of the employees prefer a job at a company with a better reputation and would leave their jobs if they get an opportunity to work with a big brand.
- Good branding leads to an increase in employee loyalty, making them 300% more productive during their work.
- brand name recognition affects 82% of the investment decisions made by investors.
- The top 3 investments done for growing an employer brand are in social media, with 47% of the investment, 21% in marketing, and 12% in advertising.
- 55% of the recruiters tend to have a proactive e3mployer brand strategy for their company.
- 59% of the recruiting leaders are working on investing more in their employer brand for the development of their company.
- After hearing about poor employee treatment, 64% of the consumers stopped purchasing from their brand.
- The top 3 places that are used to expand a brand’s employer brand are a website which is used 69% of the time, an online professional network which is used 61%; and social media, used at approximately 47%.
- 72% of the recruiting leaders believe that the employer brand affects the hiring of the company.
Source: Statista, Forbes, tech jury.
Customer Loyalty Branding Statistics
Customers are loyal to the brand with good previous experiences. Consumers play a great role in the referral marketing of the brand. Furthermore, customer service provided by the brand contributes to creating a good image among the consumers of the brand.
- 46% of consumers pay more for the brands that they trust.
- Transparency is considered one of the most attractive qualities by 66% of brand consumers.
- The position of a brand on social and political issues affects 64% of consumers. They may buy from it or boycott it due to the brand’s stand on the issues.
- Customer experience is considered an important factor by 73% of consumers while they make their purchasing decisions.
- 64% of consumers prefer a brand with the same values as them.
- 76% of female and 80% of male customers prefer products from the brands they know.
- 28% of the millennials won’t try a brand that is disapproved by their friend.
- Customers are ready to pay 50% more for brands that create a positive impact on society.
- 40% of consumers prefer brands that are labeled as private.
- 62% of customers tend to share their deals with their friends.
- 48% of customers prefer personalized advertisements.
- Consumer pays special attention to the brands when purchasing the following products:
| Category | Percentage of consumers’ attention on the brand |
| Smartphone | 63% |
| Clothing and shoes | 53% |
| TV and HiFi | 48% |
| Cars, motorcycles, bicycles. | 47% |
| Household appliances | 44% |
| Food and non-alcoholic drinks | 42% |
| Cosmetics and body care | 39% |
| Alcoholic drinks | 36% |
| Furniture & household goods | 25% |
| Toys and baby products | 18% |
- Customers connected to the brands tend to be 52% more valuable to the brands than the customers that are just satisfied with the brands.
- The consumers choose the brand that creates custom conten5t 61% of the time.
- Only 47% of the brands are considered trustworthy.
- 77% of the customers prefer the same brand consistently.
- Around 77% of consumers have stayed loyal to a certain brand for a minimum of 10 years.
- 65% of a company’s business is from the existing customers of that brand.
- $62 billion is lost by US brands every year due to poor customer experience.
- acquiring new customers costs 5 times more than retaining existing ones.
- single bad experience with a service or product makes 50% of consumers switch to a competitor.
- 60% of consumers pursue more business with companies due to good customer service.
- 73% of companies depend more on current customers than developing new markets
- 35% of customers abandon a brand if it lacks personalization.
- 59% of customers believe that satisfactory answers to customer queries are key to gaining their trust.
Source: Oberlo, Statista, Finances Online.
Branding Trends (2024 and Beyond)
To remain relevant in today’s competitive environment, it is critical to keep up with the current trends. Branding trends has evolved toward authenticity and minimalism, with businesses attempting to connect with their consumers via their beliefs and language. Branding trends have also been influenced by the rise of social media and the rising importance of millennial customers. Companies are increasingly concentrating on producing visually appealing blog posts in order to engage their target market and raise brand recognition. Furthermore, the trend toward personalization and customisation is growing in popularity as people want products and services that are tailored to their own requirements and tastes.
Let us take a look at some of the trends that are driving the branding market as of 2024:
- Usage of bright colors in a branding campaign.
- Making the audience feel nostalgic.
- More Personalized Branding.
- Humanized Branding.
- Sustainable branding.
