LinkedIn Statistics 2025 reveal how the platform continues to dominate the professional networking sector, with over 1.15 billion monthly active users (a 15% rise from last year).
LinkedIn is more vital than ever for job seekers, businesses, and marketers. The United States leads with 240 million users, followed by India with 140 million.
Additionally, LinkedIn generated $16.37 billion in revenue in 2024, with premium subscriptions alone bringing in $6.44 billion.
Most users are aged 25–34, and video content gets 5x higher engagement.
If you’re tracking growth, demographics, usage, or marketing potential, like the ones mentioned above, check my research on LinkedIn stats, which provides a complete 2025 snapshot for professionals and brands.
LinkedIn Statistics 2025 (Top Picks)
- LinkedIn has over 1.15 billion monthly active users worldwide.
- The U.S. has the most LinkedIn users, with 230 million.
- LinkedIn earned $16.37 billion in revenue in 2024.
- 43.6% of users are women, and 56.5% are men.
- More than half of LinkedIn users are aged 25 to 34.
- Video content gets 5 times more engagement, while images and infographics get twice the average engagement.
How Many People Use LinkedIn?
LinkedIn has over 1.15 billion monthly active users worldwide, a 15% increase from last year.
The platform gained 150 million new users in the first three quarters of last year. Comparatively, the number of LinkedIn users was 1 billion in 2023.
Here is a table showing the number of LinkedIn active users over the years:
| Year | Active Users |
|---|---|
| 2024 | 1.15 billion |
| 2023 | 1 billion |
| 2022 | 875 million |
| 2021 | 810 million |
| 2020 | 722 million |
| 2019 | 643 million |
| 2018 | 582 million |
| 2017 | 528 million |
Source: LinkedIn, Data Reportal
LinkedIn Users By Country
The United States has the most LinkedIn users, with 230 million.
India follows closely with 130 million users. Brazil and China are third and fourth, with 71 million and 57 million LinkedIn users, respectively.
Here is a table displaying the number of LinkedIn users by country:
| Country | LinkedIn Active Users |
|---|---|
| United States | 240 million |
| India | 140 million |
| Brazil | 78 million |
| China | 58 million |
| United Kingdom | 43 million |
| France | 33 million |
| Indonesia | 32 million |
| Canada | 26 million |
| Mexico | 25 million |
| Italy | 22 million |
Source: Oberlo
LinkedIn Users Gender Demographics
Women comprise 43.6% of LinkedIn’s users, while men account for 56.5% of the platform’s user base.
Source: Statista
LinkedIn Users Age Demographics
Over half of LinkedIn’s users are between 25 and 34, while around a quarter are aged 18 to 24. In contrast, just 3.8% of users are over 55.
Here is a distribution of LinkedIn users by age group:
| Age Group | Share Of LinkedIn Users |
|---|---|
| 18-24 | 24.5% |
| 25-34 | 50.6% |
| 35-54 | 21.2% |
| 55+ | 3.8% |
Source: Statista
LinkedIn Usage Statistics
On average, LinkedIn users spend 46 minutes per month on the Android app.
Each session typically lasts around 1 minute and 17 seconds. Notably, 23.6% of users open the app at least once daily, showcasing the platform’s strong daily engagement.
Source: Data Reportal.
Every second, 140 job applications are submitted on LinkedIn.
In addition, 28 million users worldwide have added the #OpentoWork frame to their profiles. Every week, 61 million people turn to LinkedIn for job searches, and six people are hired through the platform every minute. Moreover, 50% of hires on LinkedIn rely on skills data to fill job positions.
Source: LinkedIn.
Other LinkedIn Usage Statistics
- 30% of a company’s LinkedIn post engagement comes via their employees.
- Employees have a 14x higher chance of sharing a post from their employer or admin.
- In the US, 16.2% of LinkedIn users log in daily, while 48.5% do so monthly.
- A LinkedIn post with an image gets 2x the engagement rate.
- Further, video posts on LinkedIn get five times more engagement.
- 84% of LinkedIn users in the United States claim that they use the platform to strengthen their professional network.
Sources: LinkedIn, Hootsuite, Influencer Marketing Hub, Statista, Business of Apps
LinkedIn Revenue
LinkedIn’s revenue reached $16.37 billion in fiscal year 2024, an increase of 9.9% compared to the previous year.
Comparatively, LinkedIn’s revenue was $14.9 billion in 2023.
Since 2018, the platform has experienced steady growth, starting with $5.26 billion in revenue. The most notable surge occurred between 2020 and 2024, when LinkedIn’s revenue increased by $8.32 billion, highlighting its growing influence, particularly during and after the pandemic.
Here is a table displaying LinkedIn revenue by year:
| Fiscal Year | Revenue Generated By LinkedIn |
|---|---|
| 2024 | $16.37 billion |
| 2023 | $14.9 billion |
| 2022 | $13.63 billion |
| 2021 | $10.29 billion |
| 2020 | $8.05 billion |
| 2019 | $6.75 billion |
| 2018 | $5.26 billion |
| 2017 | $2.27 billion |
Source: Statista
LinkedIn generated a revenue of $6.44 billion through the LinkedIn premium accounts in 2023
This was a nearly $0.7 billion growth compared to the previous year. In 2022, LinkedIn generated $5.7 billion through the premium accounts.
The revenue of premium accounts increased rapidly between 2019 and 2022. Compared to 2019, it almost doubled in 2023.
Here are further details about the revenue generated by premium accounts on LinkedIn.
| Financial Year | LinkedIn Premium Accounts’ Revenue |
|---|---|
| 2023 | $6.44 billion |
| 2022 | $5.7 billion |
| 2021 | $4.95 billion |
| 2020 | $4.21 billion |
| 2019 | $3.47 billion |
Source: Statista.
Additional LinkedIn Business Statistics
- Over 41K skills are listed on LinkedIn.
- More than 133K schools are listed on the platform.
- Over 67 million companies are listed on LinkedIn.
- LinkedIn saw an 88% increase in confirmed hires as of Q4 2022.
- There are over 10,000 business-to-business software product pages on LinkedIn.
- Remote work searches on LinkedIn increased by a 3x mark following the start of the coronavirus.
- LinkedIn Live streams generate seven times more reactions and 24 times more comments for businesses than regular videos.
- When it comes to closing deals, LinkedIn Sales Navigator results in a +7% higher win rate and provides a +18% pipeline in finding customers.
Sources: LinkedIn, Hootsuite, BusinessNewsDaily, Hubspot, Neil Patel, User Growth, Business of Apps.
LinkedIn Content Marketing Statistics
97% of B2B marketers use LinkedIn for content marketing.
LinkedIn has an audience reach of 199 million users in the United States alone. LinkedIn’s cost per lead is 28% lower than Google AdWords, making it a better place for content marketing.
Further, 35% of B2B marketers ranked LinkedIn as the most important social media network overall in 2021. 80% of B2B leads come from LinkedIn, compared to 13% on X and 7% on Facebook.
Source: Social Sprout, Kinsta, LinkedIn.
The best time to post on LinkedIn is between 9 a.m. and 10 a.m. on Tuesdays and between 12 p.m. and 1 p.m.
You can also post on Wednesdays between 8 am and 10 am and then at noon.
However, make sure that you do not post on Mondays and Weekends. LinkedIn is a professional platform with low engagement rates on weekends and Mondays.
LinkedIn is used by 93% of B2B content marketers for organic social marketing.
According to 77% of content marketers, LinkedIn delivers the highest organic results. Moreover, 75% of B2B content marketers use LinkedIn ads.
Furthermore, 79% of content marketers state that LinkedIn Ads deliver the highest results.
Additional Content Marketing Statistics On LinkedIn
- 60% of LinkedIn users actively seek industry insights.
- Every year, LinkedIn users view 280 billion feed updates.
- LinkedIn has 15 times more content impressions than job postings.
- Over 1 million LinkedIn members publish weekly content.
- Businesses with an active LinkedIn Page receive 5 times more page views, 7 times more impressions, and 11 times more clicks per follower.
- Businesses that post weekly on LinkedIn see a 2 times growth in engagement.
- Images with a size of 1200×627 pixels are ideal for LinkedIn posts.
Source: Content Marketing Institute, Hootsuite, LinkedIn, Influencer marketing hub, Sprout Social, Biteable.
LinkedIn Employee Statistics
LinkedIn Has More Than 19,400 Employees As Of 2023
Comparatively, in 2010, the company had 500 employees. LinkedIn cut 716 positions from its workforce to streamline operations in May 2023.
LinkedIn today has 36 offices globally. 10 of them are in the USA.
Further, the platform is available in 26 languages.
Source: LinkedIn.
LinkedIn Learning Statistics
LinkedIn Learning is an online learning platform offering various courses on business, technology, creative skills, and personal development. It was previously known as Lynda.com before being acquired by LinkedIn in 2015.
Here are some statistics associated with LinkedIn Learning:
- LinkedIn Learning has over 23,000 courses on the platform, available in 24 different languages.
- The platform releases around 50 new courses every week.
- Over 27 million users access LinkedIn Learning.
- LinkedIn Learning offers the first month for free.
Sources: LinkedIn.
Conclusion: Over 1.15 Billion People Actively Use LinkedIn
As the LinkedIn Statistics 2025 show, the platform’s impact spans recruitment, networking, content marketing, and B2B engagement. With over 67 million companies, 133K schools, and 41K listed skills, LinkedIn’s ecosystem is expansive.
It is important to remember that the engagement is highest during midweek mornings, with videos and employee-shared content performing best.
The rise in LinkedIn Learning’s 23,000+ courses and 27 million learners highlights its growing educational influence.
With a consistent increase in revenue, daily activity, and user growth, LinkedIn continues to be the most valuable platform for professionals worldwide. In conclusion, LinkedIn is where you need to be if you want to grow your career or business in 2025.
