Over 90% of people globally use Google to get an answer to their queries every day; as a result, the search engine processes over 8.5 billion queries by crawling 1.5 billion websites daily.
With such a huge volume, Google is undoubtedly the #1 search engine in the world. We have compiled some insightful facts about the search engine giant in this post.
We’ll cover the number of searches made on Google, the most searched terms, and more in this post.
Google Search Statistics 2024 (Top Picks)
- Google caters to 8.5 billion searches every day, which is equivalent to 99,000 search queries every second.
- Google takes an average of 36 seconds to process and answer a query.
- 15% of Google searches are unique, which constitutes 1.275 billion unique queries every day.
- 84% of Google Searchers use Google three or more times in a day.
- Google Search owns 91.62% of the search engine market share worldwide.
- More than 20% of the searches in the Google App are done using voice search.
- 46% of all monthly Google searches have local intent.
- 78% of local mobile searches on Google result in an offline purchase.
- 46% of the product searches begin on Google.
- Google Assistant is used by over 500 million users every month.
- Google Lens is used 8 billion times monthly.
- Google Home was the only smart speaker to understand 100% of the queries.
How many Google searches per day?
Google processes 8.5 billion searches daily; that’s 99,000 searches per second and 2 trillion searches annually.
It takes an average of 36 seconds for Google to process a query and give results.
| Time frame | Number of Searches |
|---|---|
| Every second | 99,000 |
| Every minute | 5.94 million |
| Every Hour | 356.4 million |
| Every Day | 8.55 billion |
Source: Hubspot
Search Engine Market Share 2024
Google Search has dominated the search engine market over the years, with a share of over 90%.
This means 9 in 10 people worldwide prefer to use Google search over other search engines.
Google Search owns 91.62% of the search engine market share
As of 2024, Google owns the highest market share worldwide. Bing follows it with 3.19% of the market share.
The following table displays the search engine market share earned by Google Search over the years.
| Year | Search Engine market share |
| 2024 | 91.62% |
| 2023 | 91.54% |
| 2022 | 92.58% |
| 2021 | 91.94% |
| 2020 | 91.38% |
| 2019 | 92.71% |
| 2018 | 92.25% |
Source: Stats Counter.
Google Searches per person
The Google searches conducted by a person may vary according to their profession and curiosity level. However, on average, a person is more likely to search for something on Google three to four times a day.
84% of Google Searchers use Google three or more times in a day
The average person conducts between three and four searches per day.
This means around 1,095 to 1,460 searches per year are made by an average person.
Google answers many quick searches through featured snippets or Knowledge panels. Hence, more than 4 in 5 people worldwide use Google to quickly get answers to their queries.
Source: Oberlo.
most searched thing on google
Thousands of queries are processed each second by Google. However, some ‘keywords’ record the highest search volume.
Some of the most searched terms on Google recorded over the years are ‘YouTube,’ ‘Facebook,’ ‘Weather,’ ‘Amazon,’ and ‘Gmail.’
“YouTube” is the most searched term on Google for the third year in a row
The keyword received a total traffic of 2.3 billion in the previous year. At the same time, the average monthly search volume of the term ‘YouTube’ is 338.94 million.
Facebook follows YouTube in the most searched list on Google, with an average monthly search volume of 251.39 million.
The following table displays the most searches globally.
| Rank | Most Searched Terms | Monthly search volume |
|---|---|---|
| 1 | YouTube | 338.94 million |
| 2 | 251.39 million | |
| 3 | pornhub | 190.11 million |
| 4 | weather | 153.85 million |
| 5 | amazon | 147.38 million |
| 6 | translate | 134.88 million |
| 7 | xvideos | 126.27 million |
| 8 | gmail | 112.76 million |
| 9 | google translate | 110.71 million |
| 10 | whatsapp web | 105.46 million |
Source: Similar web.
Google Voice Search Stats 2024
Almost 1 in 5 searches made on Google are voice searches. The number of voice searches on Google has rapidly increased over time as it is more convenient and easy to use.
More than 20% of the searches in the Google App are made using voice search
Voice search is used by approximately 58% of consumers to find a local business. Besides, 41% of the adults in the US use voice search daily.
Hence, with the increased usage of technology and AI, voice search usage on the Google App has grown.
Source: Think with Google.
Google Assistant is used by over 500 million users every month
It was the most popular voice assistant in the US in 2023. It had 85.4 million users in the country.
Further, Google Assistant is predicted to reach 88.7 million users in the United States by the end of 2024.
Hence, it will outnumber Siri (84.1 million) and Alexa (75.5 million) users by the end of 2024.
Source: Insider Intelligence.
36% of the digital assistant users prefer Google Assistant
It is one of the most popular digital assistants worldwide. Almost 2 in 5 digital assistant users use Google Assistant.
Here are further details about the usage of the most popular digital assistants worldwide.
- Google Assistant: 36%
- Apple’s Siri: 36%
- Amazon Alexa: 25%
- Microsoft Cortana: 19%
- Other: 1%
Source: Backlinko.
Google Lens Search Stats
Google Lens is not far behind when it comes to Google searches. Google Lens is used more than 3,086 times in a second.
It helps in finding similar product images, extracting text, and more. Let’s look at further statistics related to Google Lens.
Google Lens is used 8 billion times monthly
Google has made it very convenient for users to search for queries. As a result, several users are exploring Google Lens, trying to find similar images or queries.
Google Lens helps users identify objects through their smartphone camera. Hence, with all the latest updates, Google Lens could identify up to a billion different items.
However, Google Lens functions are not just limited to images. It can identify text in the images, translate text, and extract text from the images.
Source: Google, Oberlo.
32.5% of all Google Lens results have a matching keyword in the page’s title tag
Hence, keyword-optimized title tags will help the pages rank in Google Lens searches.
Source: Backlinko.
Approximately 33% of the Google Lens image results appear from the top 25% of web pages
According to the study conducted by Backlinko, approximately 1/3rd of Google Lens results are pulled from images included in the top web pages.
Source: Backlinko.
7.2% of all Google Lens results come from Pinterest
Meanwhile, 4.1% of the Google Lens results are from Amazon.
Pinterest and Amazon are the two top-performing websites in Google Lens. 11.3% of the Google Lens results are from either of the websites.
Source: Backlinko.
Bonus: Check out Pinterest Statistics to get more insights about the platform.
Google Home Searches
Over 110 million Google Home units are expected to be sold in 2024.
The majority of people use Google Home as a Google assistant rather than a smart speaker a large number of Google searches take place every day through them. Let us take a closer look at the latest figures related to Google Home.
22% of Americans aged 30 to 44 own a Google Home device
One in five adults prefer to own Google Home. At the same time, 19% of people aged between 18 and 29 own Google Home.
The following table displays the people in different age groups that own Google Home.
| Age group | Share of people using Google Home |
|---|---|
| 18 to 29 Years | 19% |
| 30 to 44 Years | 22% |
| 45 to 54 Years | 6% |
| 55 to 64 Years | 7% |
| Over 65 Years | 5% |
Source: Statista.
Google Home was the only smart speaker to understand 100% of the queries
Google Assistant correctly answered 87.9% of the questions asked. At the same time, the second-highest accuracy was achieved by Amazon Alexa, with 74.6% of its answers being correct.
One of the major reasons for the high accuracy rate is Google’s Algorithms. It is unbeatable when it comes to understanding and answering users’ queries.
Source: Loup Ventures
Almost 40% of people use smart speakers for playing music
It seems that most users cannot take advantage of the smart speakers they own. 2 in 5 people use them simply like speakers to play songs, while 45% of users use them to set alarms and timers.
Besides, 34% and 30% of smart speaker owners use it to check the weather and ask queries.
Hardly 25% of the owners use them daily to control other smart devices in their homes.
Source: Statista.
Mobile Searches on Google
With 6.84 billion people using smartphones, mobile searches have skyrocketed over the years. Currently, 3 in 5 people use their mobile devices to conduct Google searches.
Let us take a closer look at the figures related to mobile searches on Google.
60% of all Google searches are from mobile devices
People are using their smartphones more than ever to conduct Google searches. The volume of mobile searches on Google has doubled compared to that recorded 5 years ago.
Source: Luisa Zhou.
Google owns 95.49% of the mobile search engine market
As we enter 2024, the majority of people prefer to use the Google search engine on their mobile phones.
Yandex and Baidu are used by approximately 1% of the mobile search engine market share.
Here are further details about the mobile search engine market share owned by Google Search and others.
| Mobile Search Engine | Share of mobile search engine market. |
|---|---|
| 95.49% | |
| YANDEX | 1.39% |
| Baidu | 1.03% |
| Bing | 0.53% |
| Yahoo! | 0.48% |
| DuckDuckGo | 0.44% |
Source: Stats counter.
63% of Google’s organic search traffic in the US comes from mobile devices
Mobile searches on Google have skyrocketed over the past years with the increased adoption of smartphones.
Users on tablets or smartphones are more likely to conduct local searches, looking for answers to a particular query that is more likely to be location-based. Plus, searches carried out on mobile phones are less complex and may include faster facts than learning details.
Besides, the first mobile search result on Google has an average click-through rate of 26.9%.
Source: Advanced Web Rankings, Oberlo.
Miscellaneous Google Search Stats for 2024
Google is a medium that will help you to reach potential consumers worldwide. Nearly half of the Google searches are local searches, and a few of them may end in purchases.
That’s the power of Google.
Here are some interesting facts that will help you understand consumer behavior on Google.
46% of all monthly Google searches have local intent
This means 97 billion local searches per month. It breaks down to 3.2 billion daily local searches and 37,000 local searches per second.
The following table displays the local searches recorded by Google in different time frames.
| Time frame | Number of local searches on Google. |
|---|---|
| Per second | 37,000 |
| Per minute | 2.22 million |
| Per hour | 133.2 million |
| Per day | 3.19 billion |
| Per month | 97 billion |
| Per year | 1.164 trillion |
Source: LinkedIn.
78% of local mobile searches on Google result in an offline purchase
Users making local searches on their mobile are even more likely to convert to paying customers. 90% of these purchases take place in the physical store locations.
Hence, offline stores must have a crucial local SEO strategy to attract potential consumers.
Source: Safari Digital.com.
46% of the product searches begin on Google
Almost half of the product research begins on Google. However, due to the availability of the latest data, Amazon has surpassed Google, with 54% of searches starting on Amazon.
Hence, if you are trying to rank organically or run effective Google ads, you can reach your potential consumers by appearing in relevant Google searches.
Source: Jumpshot.
SEO Statistics (Leverage Google Searches)
As most online experiences start with Google searches, they are a way to drive traffic to your website/blog/business/basically anything.
SEO will help you rank better when people enter a query, thus driving traffic to you.
Let’s explore fascinating facts about Google that will help you understand the importance of SEO.
Only 0.63% of the people click on the second page of the Google search results
Chances are that the users do not find an answer to their queries. Hence, they visit the 2nd page of Google for further research. However, these chances are very low, and the results on the 2nd page have a CTR of less than 2.4%.
However, the result that makes it to the #1 position on Google’s search results has an average click-through rate of 27.6%.
That’s a huge difference!
The following table displays the CTR rate of the results on Google Search by position.
| Google Search Result’s Position | CTR rate recorded by Result |
|---|---|
| #1 | 27.6% |
| #2 | 15.8% |
| #3 | 11.0% |
| #4 | 8.4% |
| #5 | 6.3% |
| #6 | 4.9% |
| #7 | 3.9% |
| #8 | 3.3% |
| #9 | 2.7% |
| #10 | 2.4% |
Source: Backlinko.
75% of people don’t go past the first page of Google search results
This means if your website isn’t ranking on the first page, then you are missing a huge consumer base.
Hence, to reach your potential consumers and grab your audience’s attention, you must make sure to rank on the first page of Google’s search results.
Source: LinkedIn.
Around 93% of online experiences begin with a search engine like Google
Hence, if a business isn’t found on Google, it could miss a lot of traffic and potential consumers.
Source: Search Engine Journal.
