63 Voice Search Statistics For 2023 (Emerging Trends & Data)

Voice Search Statistics - DemandSage

Voice search has become an inseparable part of people’s life. With the increasing demand for voice search and evolving technology, voice assistants are becoming smarter. These voice assistants, along with smart speakers, have changed the way people interact with digital devices. 

Besides, More than 50% of people today use voice search in their daily lives to find the answer to their queries. I am sure you might have also used voice search at some point to search for products or find an answer to your questions. 

If you want to know more about voice search statistics, you are surely in the right place. After going through trusted sources and conducting proper research, we have compiled the latest statistics about voice search technology. 

Voice Search Statistics: At A Glance 

Voice Search Statistics - Overview
  1. Voice search assistants answer 93.7% of search queries on average. 
  2. More than 1 billion voice searches take place every month. 
  3. More than 50% of the adults reported that they use voice search daily. 
  4. 27% of people use voice search on mobile as of 2023. 
  5.   More than 40% 9f the voice search results are from the featured snippets.
  6. An average voice search SERP requires 4.6 seconds to load. 
  7. More than 20%  of the searches in the Google App are done using voice search. 
  8. Voice search is used by approximately 58% of consumers to find a local business. 
  9. 41% of the adults in the US use voice search daily. 
  10. More than 30,000 smart home devices are supported by Google Assistant.
  11. 45.1% of the voice assistants reported that they prefer Apple’s Siri for voice search. 
  12. Voice search shopping is expected to cross $40 billion. 

General Voice Search Statistics

Here are some of the general statistics related to voice search. 

  1. 27% of people use voice search on mobile. 
  2. The average voice search result is 29 words in length. 
  3. 36.6% of US residents use voice assistants.
  4. 123.5 million people used voice assistants in the year 2022. In comparison, there were 132 million voice assistant users in the year 2021. 

The following table displays the number of voice assistant users in the past few years. 

YearNumber Of Voice Assistant Users. 
201779.9 million
2018103.9 million
2019115.2 million
2020128 million
2021132 million
2022123.5 million
  1. Voice search results tend to load faster by 52% than the average search results. 
  2.  Only 1.71% of the exact keywords appear in the title tag of the results displayed through voice search. 

Keywords in the voice search do not play an important role as Google scans the entire page and displays the most relevant section in the searches. 

  1. Google Assistant and Apple’s Siri are consumers’ most popular digital assistants. They are used by 36% of people. 

The following table displays the digital assistants used by consumers. 

Digital AssistantsPercentage Of People
Google Assistant36%
Apple’s Siri36%
Microsoft Cortana19%
Amazon Alexa25%

Source: Backlinko

Why Is Voice Search So Popular?

The popularity of voice search has grown over the years with its increasing use. Let us take a look at the reasons for the popularity of voice search. 

90% of people believe that voice search is easier than searching online. On the other hand, 70% of the people said that they use voice search because it’s fast and easy. Furthermore, 89% of the users think that it is more convenient to use voice search. 

Voice Search Popular

Apart from that, 71% of people said they would use the voice assistant to search for a query rather than physically typing it. 

Voice Search Usage Statistics

  1. 27% of people use voice search on mobile. 
  2. 58.6% of US consumers have used voice search. While 41.4% of people have not used Voice search. 
  3. 68% of people use digital assistants to search for quick facts.
  4. The most popular age group that uses voice search is 18-34. 77% of them said that they use voice search on smartphones, while 37% of them used voice search on tablets. Besides, 34% of them used voice search on desktop. 

The following table displays different age groups using voice searches from different devices. 

Device18 to 34 Years35 to 54 Years55 Years + 
Smart speaker34%19%4%
Not used, but would consider using voice search15%24%33%
Don’t want to use 9%12%30%
  1. 72% of people used voice assistance in the past 6 months. 
  2. In the year 2020, 4.2 billion people used voice assistants worldwide. In comparison, it is forecasted that by the end of the year 2024, 8.4 billion people will use voice assistants. 

The following table displays the use of voice assistants worldwide over the past years. 

YearNumber of Digital Voice Assistants Used. 
20193.25 billion
20204.2 billion
20248.4 billion
  1. 75% of the people in the United States use voice search to know about the weather details. At the same time, 71% of them use voice search to search for music. 

The following table displays the usage of voice search in different sectors by people in the United States. 

SectorVoice Search Users In US
Food delivery and restaurants52%
Healthcare and wellness51%
Consumer packaged food49%
Local services49%
Making a reservation47%

How Often Do People Use Voice Search?

  1. Most people use voice search when they are home alone. 

More than 60% of people said they use voice search when they are alone. Additionally, over 50% of people use voice search when at home with their friends. 

The following table displays the environment in which people use voice search the most. 

EnvironmentPercentage Of Users
Home alone 60%
Home with friendsOver 50%
Office alone.Approximately 50%
Restaurants with friendsOver 40%
Office with CoworkersOver 30%
GymOver 30%
PartyOver 30%
Restaurant alone.Over 30%
Public transportation30%
Restaurants with acquaintances. Over 20%
Public restroomOver 20%
TheaterOver 20%

Voice Search Statistics For Business

Voice Search Business
  1. 52% of the smart speaker owners reported that they wanted to receive information about the deals, promotions, and sales from the brands. Besides, 48% of the owners wish to receive personalized tips and information. 

The following table displays the needs of the people from the brands using voice search. 

What People Would Like To Receive From Brands. Percentage Of Voice Search Users. 
Information about sales, deals and promotion.52%
Personalized tips and information48%
Information about upcoming events or activities.42%
Options to find information about store location and hours. 39%
Access to customer support or service. 38%
  1. 56% of the users said that they had used voice search to search for information about a business or a brand through their smartphones. 

The following table displays the different devices used by voice search users to search for different brands and businesses. 

DevicesPercentage Of Voice Search Users That Scratched For A Brand. 
Smart Speaker18%
Would consider using voice search to search for business25%
Don’t want t use voice search to search for brands and businesses. 18%
  1. 51% of voice search users search for restaurant businesses online. Another most searched industry using voice search is grocery stores, food delivery, and clothing stores. 

The following table displays the most searched industry using the voice search feature. 

IndustryPercentage Of Voice Search Users. 
Grocery stores41%
Food delivery35%
Clothing stores32%
hairs/ Beauty26%
Automotive services.23%

17.) 74% of consumers worldwide use voice search to play music, while 66% of the users use it to check the weather. 

The following table displays the top activities carried out using voice search. 

ActivitiesPercentage Of Consumers That Use Voice Search To Perform Activities. 
Playing music74%
Checking whether66%
Setting alarms and reminders58%

Source: Brightlocal, Think with Google, Oberlo

How Accurate Is Voice Search?

On average, voice assistants are able to answer 93.7% of all search queries. Besides, the average answer match on Google Assistant across all the devices is 22%. 

Smart Speaker Statistics

  1. 52% of smart speaker users said that they use smart speakers daily in their life. 
  2. 52% of voice search users place their smart speakers in the family room, while 25% of them place them in their bedrooms. 

The following table displays the room where users place their smart speakers. 

RoomPercentage Of Smart Speaker Users
Common room/ Family room52%
  1. 146.9 million recliners have been sold as of the year 2019. 
  2. 42% the smart speaker users can’t imagine using it without it. 
  3. The smart speaker market is expected to grow to $30 billion by the end of the year 2024.
  4. Over one-third of consumers reported that they have used the smart speaker for voice search. 
  5. 41% of the people who own smart speakers reported that they have two more devices. 

The following table displays the number of smart speakers owned by consumers. 

Number Of Speakers.Percentage Of Consumers

SEO And Voice Search Statistics

  1. More than 80% of the voice search answers on Google Assistant are from the top three search results. 
  2. Voice search is considered to be the most significant emerging SEO factor by 22.8% of SEO professionals. 
  3. Voice search answers across all the devices come from SERP features. 
  4. Pages that rank for the voice search is found to load 52% faster.
  5. The average word count of the pages that rank for voice searches has approximately a word count of 2,312. 
  6. More than 70% of the websites that ranks on Googles voice results are  HTTPS secured. 
  7. Out of total voice search results, only 1.71% of voice search results are from pages with an exact match of the title tag. 

Voice Search And Consumer Behaviors

  1. 51% of online shoppers in the United States reported that they use voice assistance to research products.
  1. Voice assistants are used by consumers to track the post-checkout stages. 

30% of online shoppers use voice assistants to track their packages, while 20 % use them to rate a product. On the other hand, 17% of online shoppers said that they use voice search to repurchase items.  

  1. 38% of the users reported that voice ads are less invasive, and 39% of them said that voice ads are more tempting as compared to other ads.

Moreover, 40% of the users reported that they had purchased a product after listening to its voice advertisement. 

  1. 72% of US customers are engaging with voice search with the help of digital assistants. 

Furthermore, 35% of them use smart home speakers. 

The following table displays the device that people use to engage with voice searches. 

Device Percentage Of Consumers
Voice search using digital assistant72%
Smart home speaker35%
TV or a smart home device36%
Voice commands to vehicles31%

Purchasing Using Voice Search 

  1. 33.2 million US consumers said that they shop using smart speakers. 
  2. 8.9 million consumers purchased health and beauty products through smart speakers. Also, 8.8 million electronic products were purchased online. 
  3. More than 50% of consumers expect that they will make purchases with the help of digital assistants in the next five years. 
  4. 34% of the people reported that they purchased takeout food using their voice assistants. Comparatively, only 3% of people have ordered clothes with the help of voice assistants. 

The following table displays the percentage of items that are purchased by people using voice assistants.

Items Purchased Using Voice SearchPercentage Of ConsumersWould Consider Purchasing In The Future Using Voice Search 
Food 34%35%
A book24%23%
Homecare items, electronics22%26%
Reservation 16%32%
Travel reservation0%26%

Google Voice Search Statistics

  1. Google recognizes 119 languages for voice search. Furthermore, voice dictation uses emojis.
  1. 20% of the searches in the Google App are voice searches. 
  1. More than 63% of smartphone said that they are more likely to purchase from companies that provide personalized recommendations. 
  1. Google home is the best-performing voice search device. It is reported that it delivers correct answers 81% of the correct answers. 

Voice Search Challenges

  1. 41% of people said that they have a fear that their digital assistants are actively hearing or recording them. 
  1. More than 40% of people are concerned bout their privacy when having digital assistants in their boxes. 
  1. 64% of the people reported that they had accidentally used a voice assistant in the last month. 

Voice Search Trends And Forecast

  1. Voice search technology is easily adopted by people aged between 18 to 24 years. 
  1. Shopping based on voice searches is expected to reach $40 billion in revenue. 
  1. By the end of the year 2024, the sales of smart speakers are expected to cross $30 billion. 
  1. In the future, voice assistants are expected to understand your mood and respond accordingly. 

Related Read:

Wapping Up: Voice Search Statistics (2023)

That’s all about Voice search statistics.

With more than 50% of people using voice search in their day-to-day life, voice search is expected to take over text searches in the upcoming years. The majority of the youth use voice search today and prefer it over text searches. 

You can check out our websites for other updated statistics if you have enjoyed reading the above article.

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