Reaching over 90% of internet users, Google Ads is still a powerful tool for businesses of all sizes to reach their target audiences and drive results in 2023.
With Google Ads, you can display your brand on websites, YouTube, and even smartphone applications.
Statistics reveal that Google ads have an ROI of $8, which is pretty good in today’s competitive environment.
If you are thinking about using Google Ads to promote your business, take a look at this comprehensive statistical post about the platform to create campaigns that are tailored to your specific goals.
Google Ads Statistics: At A Glance
- 80% of global businesses use Google ads for their PPC campaigns.
- The average CTR for Google Ads falls between 3% and 5%, and the average CPC is recorded between $1 and $2.
- Google ads reach over 90% of global internet users.
- Google’s ad revenue was $112.691 billion in the first two quarters of 2023. That is 78% of Google’s total revenue!
- Google owns 91.56% of the search engine market globally.
- Responsive Google Ads are used by 84% of businesses as of 2023.
- it is estimated that 33% of all mobile ad spending will go to Google in 2023.
- Businesses earn around $8 for every $1 spent on Google Ads.
General Google Ads Statistics
- Google Ads Reach Over 90% of the internet users globally.
That means over 4.77 billion on the internet are able to see Google ads.
Google AdSense can display ads to people on websites, smartphone applications, and YouTube.
YouTube is the biggest video-sharing platform, which alone has 2.7 billion users, which is 51% of the total internet user base.
If we consider websites on Google and apps on the Play Store, this easily takes the audience level to multiple billions.
- Google owns 91.56% of the search engine market share worldwide.
Google owns over 90% of the search engine market globally, except for China, where the majority of the share is held by Baidu (67%); Google owns just 2.27% of the search engine market share in China.
Here is a table showing Google’s share in the search engine market in different regions of the world:
| Region | Google Search Engine Market Share |
|---|---|
| North America | 92.16% |
| South America | 95.27% |
| Europe | 92.31% |
| Asia | 91.45% |
| Africa | 94.51% |
| Oceania | 90.67% |
| China | 2.27% |
Seeing the popularity of Google, there’s no doubt that brands prefer to invest in running Google ads to generate conversions.
- Google Removed 5.2 billion ads in 2022.
Google added/updated 29 policies for advertisers and publishers, and that resulted in the removal of over 5.2 billion ads, restriction of over 4.3 billion ads, and suspension of over 6.7 million advertiser accounts.
- The average click-through rate for the ads placed in the first position is 7.94%.
- More than 49% of users click on text ads.
- The legal sector has the highest CPS of $1.16.
- “Attorney” and “Lawyers” are on the list of the top 10 most expensive keywords on Google.
- The e-commerce industry has the lowest average CPC of $6.75.
- Google’s average Ad conversion rate for “search” across all industries is 3.75%.
- 80% of consumers want ads customized according to their location.
Sources: Statista, Google Blog,
How businesses of different sizes are using Google Ads
Brands and businesses prefer Google ads due to their excellent conversion rate and targeted reach. Let us take a look at Google Ad statistics related to businesses of different sizes.
- 65% of small to mid-sized businesses run their PPC campaigns.
- 80% of global businesses trust Google ads for PPC campaigns.
- More than 1.2 million businesses use Google Ads to market their products and services.
Google Ads Conversion Statistics
- Google Ads generate 2x the visitors generated by SEO.
- More people click on paid searches on Google than on other search engines. Hence, Google Ads has the highest click-through rate.
- The click-through rate on Google is 63%, while Amazon’s is 15%.
- The following Table displays the click-through rate on different search engines.
| Search Engine | Clicks On Paid Searches |
|---|---|
| 63% | |
| Amazon | 15% |
| YouTube | 9% |
| Bing | 6% |
- Paid campaigns drive over 65% of clicks from Google ads as of 2023.
- 65% of people click on Ads when they want to make a purchase.
- If your ad displays what people are searching for, you may get a click and a sale.
- Users visiting a website via Google Ads PPC are 50% more likely to buy the product than those who discover it through organic searches.
- The top three paid ads in search results receive 46% of clicks.
- 80% of companies use Google Ads for PPC.
- The average conversion rate of Google Ads on the search network is 4.40% across all industries. On the other hand, the conversion rate on the display network is around 0.57%.
- 75% is the average conversion rate for Google Ads among all the ad channels.
- The purchase rate through ads is 50%.
- The average conversion rate for the Google Search Network is 17%, while that of the display network is 46%.
The following table breaks down the Google Ads conversion rate in all industries.
| Industry | Average CPC (Display Network) | Average CPC (Search Network. ) |
|---|---|---|
| Advocacy | 1% | 1.96% |
| Auto | 1.19% | 6.03% |
| B2B | 0.80% | 3.04% |
| Consumer Services | 0.98% | 6.64% |
| Dating and Personals | 3.34% | 9.64% |
| E-commerce | 0.59% | 2.81% |
| Education | 0.50% | 3.39% |
| Employment Services | 1.57% | 5.13% |
| Finance and Insurance | 1.19% | 5.10% |
| Health and Medical | 0.82% | 3.36% |
| Home Goods | 0.43% | 2.70% |
| Industrial Services | 0.94% | 3.37% |
| Legal | 1.84% | 3.37% |
| Real Estate | 0.80% | 2.47% |
| Technology | 0.86% | 2.92% |
| Travel and Hospitality | 0.51% | 2.92% |
Google Ads Revenue Statistics
Google generates 78% of its revenue from Google Ads alone. Here are some other interesting facts and figures related to Google Ads revenue.
- Google’s ad revenue was $112.691 billion in the first two quarters of 2023.
- Google generated $224.473 billion and $209.49 billion in ad revenue in 2022 and 2021, respectively.
- Publishers receive 68% of the revenue if their ads appear on Google ads.
- Google owns 73% of the paid search market share as of 2023.
Google Shopping Statistics
Google Shopping is a Google service created by Craig Nevill-Manning that allows users to search for products on online shopping websites and compare prices between different vendors.
- The average Google shopping ad conversion rate is 1.91%.
- $38.87 is the average rate of Google shopping ads.
- Google Shopping Ads comprise approximately 76.45% of the retail search ad spend. Hence, Adwords or Google shopping campaigns generate 85.3% of all clicks.
- The average cost per click of Google shopping ads is reported to be $0.66.
Google Search Network Statistics
Google Search Network allows users to advertise on search results, Google Maps, Google Images, Google Shopping, etc.
Let us take a look at some of the basic statistics of the Google search Network.
- 63% of people have clicked on a paid ad in Google search results.
- 6 types of ads, From text to call only, are available on the Google Search network.
- Of people who click on Google search network ads, 55% of them prefer text ads.
- 49% of people click on text ads.
- The average click-through rate for the Google search network is 91%.
Google Display Network Statistics
Google display network ads can reach people across 35 million websites and apps, as well as on Google-owned properties like YouTube and Gmail. It is a great option for advanced marketing strategies.
Here are a few statistics about the Google display network.
- The Display Network reaches 90% of online consumers.
- 55% of the companies use display ads.
- The average CTR for Google Display Network is 35%.
- 8 types of Ads are available on the Google Display network.
- 55% of companies use display ads to promote their brands.
- The average CTR for the Google Display network is 33%.
What Is The Cost Of Google Ads In 2023?
The average cost per click on Google Ads is $1 to $2 (£0.75 to £1.50). This cost may vary according to the industry.
- The average ad expenditure for small to midsize businesses is $9000-$10,000.
- $1 to $2 is the average CPC for Google Search Network.
- Google advises setting a daily ad spend of $10-$50 for beginners.
- $1 or less is the CPC for the Google Display Network.
The following table displays the cost of Google Ads in different industries:
| Industry | Average CPC (Display Network) | Average CPC (Search Network. ) |
|---|---|---|
| Advocacy | $0.62 | $1.43 |
| Auto | $0.58 | $2.46 |
| B2B | $0.79 | $3.33 |
| Consumer Services | $0.81 | $6.40 |
| Dating and Personals | $1.49 | $2.78 |
| E-commerce | $0.45 | $1.16 |
| Education | $0.47 | $2.40 |
| Employment Services | $0.78 | $2.04 |
| Finance and Insurance | $0.86 | $3.44 |
| Health and Medical | $0.63 | $2.62 |
| Home Goods | $0.60 | $2.94 |
| Industrial Services | $0.54 | $2.56 |
| Legal | $0.72 | $6.75 |
| Real Estate | $0.75 | $2.37 |
| Technology | $0.51 | $3.80 |
| Travel and Hospitality | $0.44 | $1.53 |
- Businesses invest around $9000 to 10,000 on average on ads.
- For every $1 spent on an ad, Google generates $8 in profit. Hence, Google ads deliver an 8:1 return on investment.
Google Ads For Mobile Advertising
If you want to know more facts about Google ads for mobile advertising, you can take a look at the following section.
- 61.9% of Google ad clicks come from mobile devices.
- Brand awareness increases by 46% through mobile ads.
- 60% of smartphone users have contacted a business directly through the search. Features like click-to-call and others have made contacting businesses easier.
- Google received 95% of its paid clicks through mobile phones.
- The effectiveness of mobile ads is 5x more than that of other devices.
Google Search Ads & Consumer Behavior
Google search ads receive great consumer responses. Most consumers reported that they trust Google ads to find the required products and services.
Here are a few statistics about consumer response to Google search ads.
- People are likelier to click on Google ads than any other advertisement network. 63% of the people said that they would choose Google ads over others.
- 59% of people said they prefer to search online for purchase recommendations.
- 90% of consumers reported that ads impact their purchase decisions.
- 75% of the users reported that paid search makes it easier for them to find information.
- 66% of the shoppers reported that they prefer to shop online.
- 50% of the users are unaware of the difference between paid ads and organic listing.
- 49% of the people reported that they have clicked on text ads.
- 41% of the users reported that they trust online ads.
Google Ads Campaign Management Stats
Creating and managing the budget for Google ads is a trivial task. Marketers have to manage the campaigns and look after the ad’s expenditure. Let us take a look at Google ads statistics related to campaign management and understand its details.
- According to 79% of marketers, PPC is vital to their business.
- Professional Google Ads management should cost brands between 12% to 30% of ad spending per month.
- Marketers should spend an average of 30 minutes per week adjusting keywords, campaigns, and strategies against results.
- Google ad services provide bill clients with a minimum of $10,000, approximately 15% of the ads expenditure.
Why Do People Click On Paid Ads?
- 33% of people click on Google ads because they answer a question. On the other hand, 26% of them said that they click on ads because they mention a familiar brand.
The following table displays the reason for people clicking on paid ads:
| Reason To Click on Paid Ads | Percentage Of People |
|---|---|
| Ads answer a question | 33% |
| Ads mention a familiar brand | 26% |
| Ads are listed before the other results | 20% |
| Due to a compelling title, description, or image. | 19% |
Effectiveness Of Google Ads.
Google ads are incredibly effective in increasing the brand’s reach and sales of the products. In the following section, we have compiled statistics about the effectiveness of Google ads.
- 75% of users informed that ads made the search easy.
- After seeing an ad, 43% of users bought that product.
- 58% of millennials reported that they made a purchase because of an online ad.
- Shopping on mobile helps 59% of the users decide which brands to buy.
- Paid ads helped brands to increase their brand awareness by 33%.
How Much Will You Earn Through Google Adsense?
The revenue generated through Google Ads differs from industry to industry. However, it provides its users with an estimated annual revenue amount that can be generated through monthly page views.
Google Ads points out that the amount provided is an estimate and should be used only for reference.
- The following table displays your potential annual revenue on Google Ads through monthly page views.
| Monthly Page Views | Arts And Entertainment | Beauty And Fitness | Shopping | Real Estate |
|---|---|---|---|---|
| 1 million | $67,000 | $156,000 | $168,000 | $178,000 |
| 2 million | $137,000 | $317,000 | $337,000 | $353,000 |
| 3 million | $203,000 | $ 470,000 | $ 506,000 | $528,000 |
| 4 million | $271,000 | $627,000 | $675,000 | $699,000 |
| 5 million | $337,000 | $780,000 | $840,000. | $870,000 |
Google Ads Statistics And Trends For 2023
Google Ads is set to create new records in 2023. With increasing popularity and trust, more advertisers and consumers are turning towards Google ads. Let us take a look at the trends of Google ads that will be witnessed in the year 2023.
- Google’s ad revenue is predicted to increase by 9.5% in the year 2023.
- 77% of marketers plan to increase their Google Ads spending in the year 2023.
- Google’s responsive search ads have quickly become a growing trend. Over 84% of advertisers either use or plan to use it in 2023.
- Including a voice-over in Google ads can increase ad recall by 25% and lower the cost per lifted user by 50% compared to regular advertisements.
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Wrapping Up: Google Ads Statistics (2023)
Google is a powerful platform for running ads and promoting services and products. You can use the above stats to create your own Google ad.
The right ad can boost your website traffic and awareness about your brand and increase profits and conversions. Fix a goal for your ad campaign and create an ad that will attract your target audience according to their interests. It will surely help you to boost your conversion rates.
If you have found this article valuable, you can check out our website for more updated articles. We keep updating our articles with the latest data and trends.
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