Shopify has come a long way, with over 2.1 million daily active users. Some top brands like Redbull and Kylie Cosmetics are built on Shopify.
Besides, Shopify’s growth is evident from its increasing revenue while the platform managed to drive $3,861 million in just the first half of 2024.
Let’s go through more such facts and figures about Shopify users, the number of Shopify stores, customers, merchants, revenue, market share, and more in this article.
Top Shopify Statistics For 2024
- Shopify has more than 2.1 million active users worldwide every day.
- As of August 2024, around 5.23 million Shopify stores are there.
- 57.65% of the total Shopify stores are from the United States.
- Shopify Plus is preferred by 47,240 ecommerce stores worldwide.
- Shopify registered a total revenue of $3.9 billion in the first half of 2024.
- Over 700 million people worldwide purchase from Shopify.
- Shopify’s market cap is $96.61 billion.
How Many People Use Shopify?
Shopify is estimated to have 2.1 million active users worldwide daily.
At the same time, according to the latest data, Shopify’s website records over 4.5 million daily visitors.
| Daily Active Users of Shopify | Over 2.1 million |
| Number of Shopify Live Stores | 5.23 million (August 2024) |
| Number of Shopify Plus Live Stores | 47,240 (August 2024) |
| Shopify Revenue | $2.0 billion (in Q2 2024) |
| Shopify Market Share (ecommerce user Share) | 24% (August 2024) |
| Number of Shopify Customers | Over 700 million |
| Number of Shopify Merchants | over 1.75 million |
Source: Similar Web.
How Many Shopify Stores Are There?
There are 5.23 million live Shopify Stores worldwide as of August 2024.
The total number of Shopify websites on the internet is 8.2 million. However, only 63.78% of those websites are currently live.
Further, Shopify stores are currently used by 2.93% of the top 1 million ecommerce websites on the internet and 3.67% of the top 10K live ecommerce websites.
You can check out further details in the table below.
| Top Live ecommerce Websites | Share of Shopify Stores | Number of Shopify Stores |
|---|---|---|
| Top 1m | 2.93% | 29,252 |
| Top 100k | 3.18% | 3,178 |
| Top 10k | 3.67% | 367 |
Source: Built With
Did you know that most users start with the Shopify free trial to create their online store on the platform? Websites like Shopify Trial TV offer exclusive trial offers on Shopify for new store owners.
How Many Shopify Plus Stores Are There?
There are 47,240 live Shopify Plus Stores on the internet.
There are 60,834 Shopify Plus Websites in total. Of these, 77.65% are currently live.
Besides, 0.57% of the top ecommerce websites on the internet are built with the help of Shopify Plus, and 0.75% of the top 1 million ecommerce websites use Shopify Plus.
The following table further details the share of ecommerce websites that use Shopify Plus.
| Top eCommerce Stores | Share of Shopify Stores | Number of Shopify Stores |
|---|---|---|
| Top 1 million | 0.75% | 7,497 |
| Top 100K | 0.53% | 531 |
| Top 10K Stores | 0.57% | 57 |
Source: Built With
Bonus: Check out our detailed comparison of Shopify Vs. Shopify Plus.
Shopify Stores By Country
The number of Shopify stores in the United States is 3.01 million.
The United States has the highest number of Shopify stores compared to other countries worldwide.
After the United States, the United Kingdom has the highest number of Shopify stores worldwide.
Other countries with a significant number of Shopify stores are Australia, Germany, and Brazil.
The following table displays the countries with the highest number of Shopify stores.
| Country | Number of Shopify Stores |
|---|---|
| United States | 3,012,321 |
| United Kingdom | 212,903 |
| Australia | 154,625 |
| Germany | 130,285 |
| Brazil | 127,220 |
| Canada | 112,507 |
| India | 73,298 |
| France | 71,928 |
| Netherlands | 57,147 |
| Italy | 46,211 |
| Japan | 32,018 |
Source: Built with.
Shopify Plus Stores By Country
The number of Shopify Plus stores in the United States is 26,189.
That’s the highest number of Shopify Plus stores worldwide compared to other countries.
Similar to the number of Shopify stores, United Kindom follows the United States with 3,349 Shopify Plus stores. However, there is a huge difference between the number of Shopify Plus Stores in the United States and the United Kingdom, and the United States has over eight times more stores than any other country.
Check out the following table for details about the countries with the highest number of Shopify Plus Stores.
| Country | Number of Shopify Plus Stores |
|---|---|
| United States | 26,189 |
| United Kingdom | 3,349 |
| Australia | 3,050 |
| Canada | 2,884 |
| Germany | 1,374 |
| France | 877 |
| Denmark | 668 |
| Netherlands | 597 |
| Japan | 491 |
| Italy | 440 |
| India | 440 |
Source: Built With
Shopify Merchant Statistics
There are over 1.75 million merchants on Shopify.
According to the latest data available, Shopify had 1.75 million merchants across 175 countries (the latest data is available from 2020).
Comparatively, there were only 375,000 merchants on Shopify in 2016. Hence, the number of Shopify merchants increased by 366.4% between 2016 and 2020 and has steadily increased. So the total number of Shopify merchants could have crossed 2 million as of 2024.
The following table displays the number of Shopify Merchants by year.
| Year | Number of Shopify Merchants |
|---|---|
| 2020 | 1,749,000 |
| 2019 | 1,069,000 |
| 2018 | 820,000 |
| 2017 | 609,000 |
| 2016 | 375,000 |
| 2015 | 243,000 |
| 2014 | 145,000 |
| 2013 | 84,000 |
Source: Shopify, Backlinko
Bonus: If you want to start your online store, you should start with Shopify. With our exclusive discount offer, you can get up to 25% off on Shopify.
How Many Customers Does Shopify Have?
Shopify is estimated to have more than 700 million customers worldwide.
According to 2023, Shopify had 700 million customers, while in 2022, it had 649 million customers. This shows an increase of 7.86% in the number of Shopify customers between 2022 and 2023.
Further, the number of Shopify customers recorded over the past years shows that the number of customers increased by 400 million between 2019 and 2023.
The following table displays the number of Shopify customers by year.
| Year | Number Of Shopify Customers |
|---|---|
| 2023 | 700 million |
| 2022 | 649 million |
| 2021 | 572 million |
| 2020 | 457 million |
| 2019 | 300 million |
| 2018 | 216 million |
| 2017 | 163 million |
| 2016 | 100 million |
| 2015 | 57 million |
Bonus: 2.71 billion people worldwide are expected to shop online in 2024, and more than 1 in 4 online shoppers will likely purchase from Shopify.
Shopify Financial Statistics For The 2nd Quarter of 2024
- Shopify recorded a quarterly revenue of $2.0 billion, a YoY increase of 21%.
- The merchant solution revenue was recorded to be $1.5 billion, a YoY increase of 19%.
- Subscription solutions witnessed a YoY increase of 27% and reached $563 million.
- The Gross Merchandise Volume (GMV) was $67.2 billion, an increase of 22% compared to Q2 2023.
- As of June 2024, monthly recurring revenue increased 25% year over year to reach $169 million. Shopify Plus contributed $52 million, or 31%, to it.
- The gross profit grew by 25% and reached $1.0 billion.
Source: Shopify Financials.
Shopify Financial Statistics For The 1st Quarter Of 2024
- Shopify’s revenue reached $1.9 billion after growing at 23% year over year.
- The merchant solutions revenue increased by 20% compared to the prior year and reached $1.4 billion.
- Subscription solutions witnessed a YoY increase of 34% and reached $511 million.
- The Gross Merchandise Volume (GMV) grew by 23% compared to the prior year, reaching $60.9 billion.
- The Gross Payments Volume reached $36.2 billion, accounting for 60% of the GMV.
- The Monthly Recurring Revenue reached $151 million after growing at a YoY rate of 32%.
- The gross profit was $957 million, a YoY increase of 33%.
Source: Shopify Financials.
Shopify Revenue Statistics
Shopify generated a total revenue of over $3.9 billion in the first half of 2024.
Of that, over $2.0 billion was generated in the second quarter, while $1.9 million was generated in the first quarter of the year.
In 2023, $7.06 million was generated, an increase of 26.07%, or around 1.4 million, compared to the total revenue of $5.6 million recorded in the previous year.
The following table displays Shopify’s revenue by year.
| Year | Shopify Revenue |
|---|---|
| 2024(up to Q2) | $3,861 million |
| 2023 | $7,060 million |
| 2022 | $5,600 million |
| 2021 | $4,612 million |
| 2020 | $2,929 million |
| 2019 | $1,578 million |
| 2018 | $1,073 million |
| 2017 | $673 million |
| 2016 | $389 million |
| 2015 | $205 million |
Source: Shopify Investor Relations, Macro Trends.
Shopify Revenue By Solution
In the first half of 2024, over 73% of Shopify’s revenue came from merchant solutions, while around 27% of the platform revenue was from subscription solutions.
Shopify merchant solutions revenue was $1.5 billion in Q2, while $1.4 billion in Q1 of 2024.
On the other hand, subscription solutions revenue was recorded to be $563 million in Q2 and $511 million in Q1 of 2024.
The following table displays Shopify’s revenue by solution.
| Year | Merchant Solutions Revenue | Subscription Solutions Revenue |
|---|---|---|
| 2024 (up to Q2) | $2,850 million | $1,074 million |
| 2023 | $5,223 million | $1,837 million |
| 2022 | $4,112 million | $1,488 million |
| 2021 | $3,270 million | $1,342 million |
| 2020 | $2,021 million | $908.76 million |
| 2019 | $935.93 million | $642.24 million |
| 2018 | $608.23 million | $465.00 million |
| 2017 | $363.27 million | $310.03 million |
| 2016 | $200.72 million | $188.61 million |
| 2015 | $93.25 million | $111.98 million |
Source: Shopify, Statista.
Shopify Revenue By Region
Nearly three-fourths of Shopify’s revenue was generated in the North American region.
Meanwhile, the United States alone is accountable for two-thirds of the platform’s revenue.
Besides, 17.78% of Shopify’s revenue comes from the EMEA region.
The following table displays further details about Shopify’s revenue by region.
| Region | 2023 | 2022 | 2021 |
|---|---|---|---|
| North America | $5,037 million | $4,066 million | $3,291 million |
| Europe, Middle East & Africa | $1,255 million | $917 million | $799 million |
| Asia Pacific | $699 million | $553 million | $467 million |
| Latin America | $69 million | $64 million | $55 million |
Source: Shopify.
Note – This data is from 2023. We will update this section as soon as we get our hands on the latest figures.
Shopify Market Share
24% of the e-commerce websites on the internet are using Shopify.
It is the most used ecommerce technology by websites on the internet. After Shopify, WooCommerce Checkout is the most used commerce technology.
Here is a table displaying the user share of Shopify among other ecommerce platforms as of August 2024.
| Ecommerce Technology | Percentage Of Websites |
|---|---|
| Shopify | 24% |
| WooCommerce Checkout | 14% |
| Magento | 8% |
| Shopify Plus | 6% |
| Presta | 3% |
| Others | 44% |
Source: Built With
With 10.32% of the market share, Shopify is the 4th most preferred ecommerce platform worldwide.
Meanwhile, WooCommerce has the largest share of ecommerce platforms worldwide.
Here is a table displaying the distribution of the commerce platform market share worldwide.
| Ecommerce Platform Worldwide | Market Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista.
Shopify Market Share In The US
Shopify is the most preferred e-commerce platform in the United States, with 28% of the market share.
Meanwhile, WooCommerce Checkout is the second most preferred ecommerce platform in the United States.
Other preferred e-commerce platforms in the United States are Wix Stores, Squarespace Add to Cart, and Ecwid.
The following table displays the distribution of the ecommerce market in the United States.
| eCommerce Platforms | Market Share In The United States |
|---|---|
| Shopify | 28% |
| WooCommerce Checkout | 17% |
| Wix Stores | 16% |
| Squarespace Add to Cart | 14% |
| Ecwid | 4% |
| Other | 19% |
Source: Statista.
Shopify GMV (Gross Merchandise Volume)
Shopify’s Gross Merchandise Volume was $67.2 billion in Q2 2024.
That’s a YoY increase of 22%.
Meanwhile, in Q1 2024, Shopify’s GMV was $60.9 billion, a 23% or $11.3 billion increase year over year.
Besides, Shopify’s total gross merchandise volume was $235.9 billion in 2023, an increase of 20% or $38.7 billion compared to $197.3 billion recorded in 2022.
The following table displays the Groos Merchandise Volume of Shopify by Year.
| Year | Gross Merchandise Volume of Shopify |
|---|---|
| 2024(Q1) | $60.9 billion |
| 2023 | $235.9 billion |
| 2022 | $197.3 billion |
| 2021 | $175.4 billion |
| 2020 | $119.5 billion |
Source: Statista, Shopify.
Shopify Market Capitalization
Shopify’s market cap is $96.61 billion as of August 2024.
That’s a 3.43% decrease in Shopify’s market cap compared to the $100.04 billion market cap recorded in 2023.
Shopify’s market cap grew between 2015 and 2021. However, in 2022, it declined 74.26% compared to 2023 and increased again in 2023 by 126.58%.
The following table displays Shopify’s market cap by year.
| Year | Shopify’s Market Cap |
|---|---|
| 2024 | $96.61 billion |
| 2023 | $100.04 billion |
| 2022 | $44.15 billion |
| 2021 | $171.57 billion |
| 2020 | $137.41 billion |
| 2019 | $46.01 billion |
| 2018 | $15.30 billion |
| 2017 | $10.04 billion |
| 2016 | $3.80 billion |
| 2015 | $2.05 billion |
Source: Companies Market Cap
Shopify Payments Statistics
Shopify Payments is the simplest way to accept payments online. It eliminates the hassle of setting up a third-party payment provider or merchant account and having to enter the credentials into Shopify.
Currently, Shopify payments are available in only 23 countries.
Here is the list of countries where Shopify Payments is available:
- Australia
- Austria
- Belgium
- Canada
- Czechia
- Denmark
- Finland
- France
- Germany
- Hong Kong SAR
- Ireland
- Italy
- Japan
- Netherlands
- New Zealand
- Portugal
- Romania
- Singapore
- Spain
- Sweden
- Switzerland
- United Kingdom
- United States
Shopify Payment Market Share
Shopify Pay Installments is the third most popular payment processing technology worldwide, accounting for 14.6% of the market share.
Over one in seven users prefer to use Shopify Pay installments. After PayPal and Stripe, Shopify Pay Installments are preferred by a large share of users.
The following table displays the payment processing technology with the highest market share worldwide.
| Payment Processing Technology | Market Share |
|---|---|
| PayPal | 45.4% |
| Stripe | 18.2% |
| Shopify Pay Installments | 14.6% |
| Amazon Pay | 3.8% |
| Afterpay | 1.3% |
| Stripe Checkout | 1.3% |
| Braintree | 1.2% |
| Klarna | 1% |
| remise | 1% |
| HiperCard | 0.8% |
Source: Statista
Popular Categories On Shopify
Apparel is the most popular store category on Shopify, with 520,321 stores as of June 2023.
After apparel, home and garden are the most popular store categories, with a total of 221,381 stores.
Other store categories that are quite popular on Shopify are beauty and fitness, food and drink, and people and society.
The following table displays the most popular store categories on Shopify by the number of stores.
| Category | Number Of Shopify Stores |
|---|---|
| Apparel | 520,321 |
| Home & Garden | 221,381 |
| Beauty & Fitness | 186,706 |
| Food & Drink | 116,008 |
| People & Society | 68,801 |
| Sports | 62,669 |
| Health | 61,983 |
| Arts & Entertainment | 61,283 |
| Toys & Hobbies | 53,082 |
| Pets & Animals | 40,609 |
Source: Statista
Shopify App Statistics
9,701 apps are available on the Shopify app store as of January 2024.
That is a decrease of 856 apps on the Shopify app store compared to 10,557 Shopify App listed on the store in January 2023.
The following table displays the number of apps on the Shopify app store by year.
| Month-Year | Number of Apps in Shopify Store |
|---|---|
| January 2024 | 9,701 |
| January 2023 | 10,557 |
| January 2022 | 7,014 |
| January 2021 | 5,649 |
Source: Meetanshi.
Shopify Store Statistics
In this section, we will review some fascinating statistics about Shopify stores.
Success Rate Of Shopify Stores
On average, the success rate of Shopify stores is 5% to 10%.
That means 90% to 95% of the Shopify stores fail in the long run.
However, the success rate of the Shopify store varies according to the type of business, niche, industry, demand for the products in the market, and more.
Source: Logbase.
➤ Check out our complete guide on how you can start selling on Shopify.
Number Of Shopify Stores By Products Sold
The majority of Shopify stores sell 1 to 9 products.
According to the latest data recorded in July 2023, 621,899 Shopify stores sold just 1 to 9 products, while 376,418 Shopify stores sold 10 to 24 products.
Meanwhile, 5000 to 9999 products were sold by 10,673 Shopify stores and 3,564 Shopify Stores sold 25000 to 99999 products.
The following table displays the distribution of the Shopify stores according to the number of products sold.
| Number of Shopify Stores | Numbers of Products Sold Per Store |
|---|---|
| 1 to 9 products | 621,899 |
| 10 to 24 products | 376,418 |
| 25 to 49 products | 290,320 |
| 50 to 99 products | 257,076 |
| 100 to 249 products | 247,903 |
| 250 to 999 products | 197,157 |
| 1000 to 4999 products | 71,052 |
| 5000 to 9999 products | 10,673 |
| 10000 to 24999 products | 6,149 |
| 25000 to 99999 products | 3,564 |
Source: Statista
Popular Shiping Services On Shopify
USPS is Shopify’s most popular shipping service, and 148,673 stores use it.
The second and the third most popular shipping services on Shopify is UPS and FedEx, with 101,628 and 67,894 Shopify stores preferring it.
Other popular shipping services among Shopify stores are Royal Mail, Correios, and DHL.
The following table displays the most popular shipping services among Shopify stores.
| Sipping Carriers Used By Shopify Stores | Number of Shopify Stores |
|---|---|
| USPS | 148,673 |
| UPS | 101,628 |
| FedEx | 67,894 |
| Royal Mail | 34,054 |
| Correios | 20,926 |
| Australia Post | 27,996 |
| Canada Post | 17,343 |
| DHL | 8,516 |
| Correos | 5,645 |
| PostNord | 3,885 |
Source: Statista
Other Facts And Figures Of Shopify
- 70% of Shopify orders are made from smartphones.
With the rise of mobile commerce, a large share of consumers make purchases on Shopify from their mobile phones.
Besides, over 2.71 billion people are shopping online globally, and most of them are doing it from their smartphones.
Hence, it is no surprise that the majority of the orders on Shopify are placed from smartphones.
Source: Storelab.
- Between 2021 and 2022, Shopify received over 35,000 referrals.
Shopify receives a lot of referrals, which is a good sign for any e-commerce platform.
Besides, Shopify has over 275 points of presence worldwide, ensuring an incredibly fast customer experience no matter where they shop.
Source: Shopify
- Over half of the consumers in Shopify stores are repeat customers.
Consumers make at least one more purchase from the Shopify store after their first purchase.
Shopify consumers are 3.8% likely to purchase again from a shop that they have previously purchased from.
- Using 3D product images on Shopify increases the conversion rates by 250 times.
Hence, using 3D images on the Shopify store is usually beneficial for merchants as it provides consumers with an idea of the true product images, which in turn increases the conversion rate of that product.
Besides, merchants who install the Shop channel and add the Shop Promise badge to their store are 25% more likely to increase their conversions.
Conclusion: Shopify Has 5.23 Million Live Stores Worldwide
The majority of these stores are in the United States, accounting for 57.65% of the total Shopify stores. Besides, 60,834 Shopify stores are built with the help of Shopify Plus.
Moreover, Shopify’s revenue reached $2 billion in Q2 of 2024 and $1.9 million in Q1 of 2023, demonstrating a constant increase in the platform’s adoption and usage.
Above all, the continuous increase in the number of Shopify stores and Shopify’s revenue display that the platform is more likely to have a constant growth graph in the upcoming years as well.
