Shopify Statistics — Revenue, Facts & Trends (2023)

Shopify Statistics - DemandSage

Established in 2006, Shopify is a one-stop solution b2b e-commerce platform that assists digital sellers in starting, running, and growing their online stores. It is specifically designed for anyone running an eCommerce business.

Tobias Lütke and Scott Lake came up with the idea for Shopify. It wasn’t Shopify when they first launched their online store. It was an online platform that sold snowboards. But, unhappy with their outcomes, they decided to initiate a brand new startup for people facing the same issue as them, giving birth to Shopify. What began as a snowboard-selling venture has grown into one of the world’s largest e-commerce companies.

If you wish to know deeply about Shopify, this place is for you. We have compiled up-to-date Shopify statistics as of 2023. Continue reading to know more.

Shopify Statistics 2023 (Top Picks)

We have listed the top Shopify statistics from the complete article in this section.

Shopify Statistics Infographics 2023
  • Over 4.4 million websites globally use Shopify as of March 2023.
  • Shopify registered a revenue of $5.6 billion in 2022.
  • Shopify is used in over 175 countries globally.
  • Shopify’s biggest market is U.S.A. Second biggest is The United Kingdom.
  • Celebrities like Kylie Jenner, Adele, and David Beckham have implemented Shopify to establish thier online stores.
  • Over 7000 applications are available in the Shopify app store to assist businesses in customizing their stores.
  • Last year Shopify processed $79.5 billion in order value.
  • As of March 2023, Shopify has a market cap of $56.63 billion.
  • Shopify has a workforce of more than 7,000 people.
  • In 2023, Shopify merchants will have over 700 million buyers.
  • The Shopify Theme Store offers over 100 free and premium themes.

Shopify Store Statistics

As of March 2023, Shopify is used by 4.15 million online stores. Here, we are talking about the stores that are live on the internet. If we take a look at the total number of websites that have used Shopify to date, then the number is 6.45 million.

Around 70% of domains are enrolled under Shopify in the USA, followed by the United Kingdom and Australia.

The following Is An Overview of Shopify Stores by Nation:

CountryOnline Businesses
United States of America2,653,014
The United Kingdom178,882
.co websites68,870
New Zealand23,250

Source: Built With

Shopify Plus Store Statistics

Launched in 2014, Shopify Plus provides rapidly growing businesses with a personalized application framework at a low cost in terms of time, money, and innovation.

Shopify plus’ cost-effective, potent platform serves millions of enterprises globally, from startups to Fortune 500.

There are 23,143 Shopify Plus stores across 175 countries as of March 2023.

The United States has the most Shopify Plus stores (13,847 stores).

Shopify Plus is more commonly used by retailers in the United Kingdom.

CountryShare of Shopify + Stores

Here is the overview of Shopify Plus Stores by Nation:

CountryNumber of Shopify Plus Stores
United States13,847
United Kingdom1,497

Source: Built With

Shopify Merchant Statistics

Shopify has merchants in 175 nations.

The U.S.A. accounts for 50% of the total Shopify merchants.

The count of Shopify merchants in the U.S.A. is around 875,000

Here is an overview of Shopify Merchants by Region

RegionShare of Shopify Merchants
Europe, Middle East & Africa25%
Asia Pacific & China15%
Latin America4%
RegionShare of Shopify Merchants
Europe, Middle East & Africa437,282
Asia Pacific & China262,460
Latin America70,111

Shopify Customer Statistics

Nearly 649 million people made a purchase from a Shopify store in 2022 alone.

It is predicted that Shopify merchants will have over 700 million customers in 2023.

For comparison, there are 2.14 billion people shopping online as of 2023.

Here is the complete overview of Shopify customers over the years:

201428 million
201557 million
2016100 million
2017163 million
2018216 million
2019300 million
2020457 million
2021572 million
2022649 million
2023 (Predicted)700 million

Shopify GMV (Gross Merchandise Value)

Shopify’s gross merchandise volume is $61 billion US dollars as of the fourth quarter of 2022.

Shopify’s GMV is $197.3 billion in the whole of 2022.

It is a 2-year compound annual growth rate of 57% and an increase of $5.9 billion US dollars.

Shopify’s Gross Payments Volume is $25 billion US dollars as of the third quarter of 2022.

Here is the overview of Shopify’s GMV over the years:

YearShopify GMV
2012$707.4 Million
2013$1.62 Billion
2014$3.76 Billion
2015$7.7 Billion
2016$15.37 Billion
2017$26.32 Billion
2018$41.1 Billion
2019$61.14 Billion
2020$119.58 Billion
2021$175.4 Billion
2022$197.3 Billion

Shopify Financial Statistics (For The 4th Quarter of 2022)

  • Shopify’s revenue increased by 30% yoy to $1.7 billion in the fourth quarter of 2022.
  •  Shopify’s Monthly Recurring Revenue is $109.5 million, it is up by 8% compared to the subsequent year.
  • Subscription Solutions revenue increased by 14% year on year to $400.3 million.
  • Merchant Solution’s revenue increased by 30% to $1.3 billion.
  • Gross profit dollars increased by 15% year on year to $798.5 million.
  • The operating loss for the fourth quarter of 2022 was $188.7 million.
  • Shopify had $5.05 billion in cash, cash equivalents, and marketable securities as of December 2022.

Shopify Revenue Statistics

Shopify generated $5.6 billion in revenue in 2022.

This equates to a growth of 21% as compared to 2021.

Here is the overview of Shopify’s revenue

2012$23.71 Million
2013$50.25 Million
2014$105.02 Million
2015$205.23 Million
2016$389.33 Million
2017$673.3 Million
2018$1.07 Billion
2019$1.58 Billion
2020$2.93 Billion
2021$4.61 Billion
2022$5.6 Billion

Subscription Solutions Revenue

All the fees associated with Shopify membership, POS, and sales of applications, themes, and domains fall under this category.

Shopify’s Subscription solution revenue was $1.5 billion in 2022.

Here is the overview of Shopify’s Subscription Solution Revenue over the Years:

2012$19.2 Million
2013$38.34 Million
2014$66.67 Million
2015$111.98 Million
2016$188.61 Million
2017$310.03 Million
2018$465.00 Million
2019$642.24 Million
2020$908.76 Million
2021 $1.34 Billion
2022$1.5 Billion

Here Is The Breakdown of Shopify’s Subscription Solution Revenue growth:

YearGrowth %
2021 48%

Shopify Merchant Solution Revenue

Payment processing fees, Referral fees, advertising generated revenue & POS hardware sales make up this category.

Shopify’s merchant solution revenue in 2022 was $4.1 billion.

This number was $3.26 billion last year.

Here is the overview of Shopify’s Merchant Solution Revenue growth:

2012$4.51 Million
2013$11.91 Million
2014$38.35 Million
2015$93.25 Million
2016$200.72 Million
2017$363.27 Million
2018$608.23 Million
2019$933.93 Million
2020$2.02 Billion
2021$3.26 Billion
2022$4.1 Billion

Here is the overview of Merchant Solutions Revenue’s share in Shopify’s total revenue:

YearGrowth %

Shopify Revenue As Per Region

Shopify generated $2.15 billion US dollars in revenue from the USA, Canada, and Mexico accounting for 73.3% of total sales.

$780 million is generated outside of the North American region.

North America$2.15 Billion
Europe, Middle East & Africa$454.27 Million
Asia Pacific & China$292.24 Million
Latin America$36.16 Million
RegionShare of Revenue
North America73.3%
Europe, Middle East & Africa15.5%
Asia Pacific & China10%
Latin America1.2%

Popular Categories on Shopify

Fashion is the most popular category on Shopify, with over 105,636 stores selling it. Apparel is the second most popular category with around 105,636 stores. Followed by Apparel and Jewelry.

Here is an overview of Shopify’s most popular categories as of 2023:

CategoryNumber of Shops selling it.
Women Clothing34,997
Home Decor28,837
Groceries and Food26,9177

Shopify Application Statistics

The Shopify app store contains 7000+ applications in a variety of categories to assist businesses in customizing their stores.

Here is the overview of Shopify apps over the years

YearShopify Apps

Shopify Daily Active Users

Shopify has 2.1 million daily active users as of March 2023.

Saturdays/Sundays and vacations are peak times for Shopify.

The majority of Shopify Orders Come from SmartPhones

This should serve as a wake-up call to all brands to make their websites responsive.

You may lose a lot of orders if buyers dislike your user interface or find it difficult to use on a smartphone.

Shopify gets a great number of referrals

Shopify receives a lot of referrals, which is a good sign for any e-commerce platform.

During 2019-2020, Shopify received over 26,000 referrals.

Over 50% of Shopify stores Receive Recurring Customers

Shopify customers carry out at least one more purchase on the platform after the initial purchase.

It is 3.8% possible that Shopify customers choose to shop from a shop that they have purchased from before.

Use 3D images on Shopify

When using 3D product images on Shopify, conversions can be increased by up to 250 times.

Related Read:

Conclusions: Shopify Statistics (2023)

This is it, folks! My comprehensive list of Shopify statistics as of March 2023. I have included all the updated statistics that I could find. I will keep updating this space with all the latest happenings around Shopify. If you have any other interesting facts and figures to share, feel free to do so in the comments below.


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