Shopify has over 4.82 million active stores worldwide and 4.99 million daily active users, making it one of the top eCommerce platforms worldwide.
The platform’s reach has grown significantly, with its customer base surpassing 875 million. In 2024, Shopify’s Gross Merchandise Volume (GMV) hit an all-time high of $292.28 billion, marking a 24% year-over-year growth.
With a 10.56% share of the global e-commerce market and a dominant 30% share in the U.S., Shopify remains a go-to choice for online businesses looking to scale and succeed.
This article covers the latest Shopify Statistics, including store count, merchants, customers, and financial figures.
Shopify Statistics 2025: Latest Highlights
- As of 2025, Shopify has 4.99 million daily active users (DAU) worldwide.
- The platform sees around 149.83 million visitors each month.
- There are 4.82 million active Shopify stores globally.
- The U.S. has the most Shopify stores, with 2.67 million businesses running on the platform.
- 52,757 Shopify Plus stores are currently active.
- Shopify serves over 875 million customers worldwide.
- In 2024, Shopify generated $8.88 billion in revenue, marking a 25.77% YoY growth.
How Many People Use Shopify?
As of 2025, Shopify has 4.99 million daily active users (DAU) worldwide.
From December 2024 to February 2025, the platform averaged 4.99 million daily visits, adding up to approximately 149.83 million visits per month.
Here is a breakdown of the monthly visitors recorded on Shopify by month:
| Month | Monthly Active Users |
|---|---|
| February 2025 | 136.2 million |
| January 2025 | 152.4 million |
| December 2024 | 160.9 million |
| October 2024 | 140.5 million |
| September 2024 | 135 million |
| August 2024 | 138.6 million |
Source: Similar Web
How Many Shopify Stores Are There?
As of 2025, there are 4.82 million active Shopify stores worldwide.
While Shopify powers a total of 9.09 million websites, only about 53% of them are currently live. Additionally, Shopify is used by 3.59% of the top 1 million e-commerce sites and 3.6% of the top 10,000 live e-commerce websites.
Check out further details about the share of Shopify using websites in the table below.
| Top Live eCommerce Websites | Share of Shopify Stores | Number of Shopify Stores |
|---|---|---|
| Top 1m | 3.59% | 35,892 |
| Top 100k | 3.28% | 3,284 |
| Top 10k | 3.6% | 360 |
Source: Built With
Did you know that most users start with the Shopify free trial to create their online store on the platform? Websites like Shopify Trial TV offer exclusive trial offers on Shopify for new store owners.
How Many Shopify Plus Stores Are There?
There are currently 52,757 live Shopify Plus stores online.
While a total of 68,280 websites use Shopify Plus, only 77.26% of them are actively running. Additionally, Shopify Plus powers 0.78% of the top 10,000 e-commerce sites and 1.27% of the top 1 million e-commerce websites.
The following table further details the share of e-commerce websites that use Shopify Plus.
| Top eCommerce Stores | Share of Shopify Stores | Number of Shopify Stores |
|---|---|---|
| Top 1 million | 1.27% | 12,701 |
| Top 100K | 0.91% | 913 |
| Top 10K Stores | 0.78% | 78 |
Source: Built With
Bonus: Check out our detailed comparison of Shopify Vs. Shopify Plus.
Shopify Stores By Country
The United States has the largest number of Shopify stores, with 2.67 million.
The United Kingdom follows with 191,503 stores. Other top countries with the most Shopify stores include Australia, Germany, Canada, and Brazil.
The following table displays the countries with the highest number of Shopify stores.
| Country | Number of Shopify Stores |
|---|---|
| United States | 2,674,044 |
| United Kingdom | 191,503 |
| Australia | 137,952 |
| Germany | 132,826 |
| Canada | 107,475 |
| Brazil | 91,845 |
| India | 85,747 |
| France | 83,900 |
| Netherlands | 67,481 |
| Italy | 44,577 |
| Japan | 30,768 |
Source: Built with.
Shopify Plus Stores By Country
The United States has the highest number of Shopify Plus stores, with 29,144 in total.
The United Kingdom follows with 3,828 stores, though there is a significant gap between the two. Australia, Canada, and Germany also rank among the top five countries with the most Shopify Plus stores.
Check out the following table for details about the countries with the highest number of Shopify Plus Stores.
| Country | Number Of Shopify Plus Stores |
|---|---|
| United States | 29,144 |
| United Kingdom | 3,828 |
| Australia | 3,446 |
| Canada | 3,092 |
| Germany | 1,695 |
| France | 1,036 |
| Denmark | 739 |
| Netherlands | 727 |
| Japan | 592 |
| India | 539 |
| Italy | 515 |
Source: Built With
Shopify Merchant Statistics
There are over 2.06 million merchants on Shopify.
According to the latest data available, Shopify had 2.06 million merchants across 175 countries (the latest data is available from 2021).
Comparatively, there were only 375,000 merchants on Shopify in 2016.
The following table displays the number of Shopify Merchants by year.
| Year | Number Of Shopify Merchants |
|---|---|
| 2021 | 2,063,000 |
| 2020 | 1,749,000 |
| 2019 | 1,069,000 |
| 2018 | 820,000 |
| 2017 | 609,000 |
| 2016 | 375,000 |
| 2015 | 243,000 |
| 2014 | 145,000 |
| 2013 | 84,000 |
Source: Shopify, Backlinko
Bonus: If you want to start your online store, you should start with Shopify. With our exclusive discount offer, you can get up to 25% off on Shopify.
How Many Customers Does Shopify Have?
Shopify now serves over 875 million customers worldwide, reaching a new record in 2024.
This marks a huge jump from 700 million in 2023, reflecting an impressive 25% year-over-year growth.
Looking back, Shopify’s customer base has nearly doubled since 2020, when it had 457 million users, proving just how rapidly the platform has expanded in the e-commerce industry. The most significant surge came in 2024, with 175 million new customers in a single year.
The following table displays the number of Shopify customers by year.
| Year | Number Of Shopify Customers |
|---|---|
| 2024 | 875 million |
| 2023 | 700 million |
| 2022 | 649 million |
| 2021 | 572 million |
| 2020 | 457 million |
| 2019 | 300 million |
| 2018 | 216 million |
| 2017 | 163 million |
| 2016 | 100 million |
| 2015 | 57 million |
Bonus: 2.71 billion people worldwide are expected to shop online, and more than 1 in 4 online shoppers will likely purchase from Shopify.
Shopify Financial Statistics For The 4th Quarter Of 2024
- Shopify generated $2.81 billion in quarterly revenue, reflecting a 30.09% growth from the previous quarter.
- Merchant solutions revenue totaled $2.1 billion, while subscription solutions revenue reached $1.62 billion.
- The platform handled $94.46 billion in gross merchandise volume (GMV).
- Monthly recurring revenue (MRR) stood at $178 million.
- Gross profit for the quarter amounted to $1.35 billion.
Source: Shopify Financials.
Shopify Financial Statistics For The 3rd Quarter Of 2024
- Shopify reported a quarterly revenue of $2.16 billion, reflecting a 26% year-over-year growth.
- Merchant solutions revenue reached $1.5 billion, while subscription solutions revenue totaled $610 million.
- Gross merchandise volume was $69.72 billion.
- Monthly recurring revenue was $175 million.
- Gross profit amounted to $1.12 billion.
Shopify Financial Statistics For The 2nd Quarter of 2024
- Shopify recorded a quarterly revenue of $2.0 billion, a YoY increase of 21%.
- The merchant solution revenue was recorded to be $1.5 billion, a YoY increase of 19%.
- Subscription solutions witnessed a YoY increase of 27% and reached $563 million.
- The Gross Merchandise Volume (GMV) was $67.2 billion, an increase of 22% compared to Q2 2023.
- As of June 2024, monthly recurring revenue increased 25% year over year to reach $169 million. Shopify Plus contributed $52 million, or 31%, to it.
- The gross profit grew by 25% and reached $1.0 billion.
Source: Shopify Financials.
Shopify Financial Statistics For The 1st Quarter Of 2024
- Shopify’s revenue reached $1.9 billion after growing at 23% year over year.
- The merchant solutions revenue increased by 20% compared to the prior year and reached $1.4 billion.
- Subscription solutions witnessed a YoY increase of 34% and reached $511 million.
- The Gross Merchandise Volume (GMV) grew by 23% compared to the prior year, reaching $60.9 billion.
- The Gross Payments Volume reached $36.2 billion, accounting for 60% of the GMV.
- The Monthly Recurring Revenue reached $151 million after growing at a YoY rate of 32%.
- The gross profit was $957 million, a YoY increase of 33%.
Source: Shopify Financials.
Shopify Revenue Statistics
In 2024, Shopify generated $8.88 billion in total revenue, a YoY increase of 25.77%.
This included $2.81 billion in Q4, $2.16 billion in Q3, $2.0 billion in Q2, and approximately $1.9 billion in Q1.
Comparing this to previous years, Shopify reported $7.06 billion in revenue in 2023, marking a 26.07% increase (about $1.4 billion) from $5.6 billion in 2022.
The following table displays Shopify’s revenue by year.
| Year | Shopify Revenue |
|---|---|
| 2024 | $8,880 million |
| 2023 | $7,060 million |
| 2022 | $5,600 million |
| 2021 | $4,612 million |
| 2020 | $2,929 million |
| 2019 | $1,578 million |
| 2018 | $1,073 million |
| 2017 | $673 million |
| 2016 | $389 million |
| 2015 | $205 million |
Source: Shopify Investor Relations, Macro Trends.
Shopify Revenue By Solution
In 2024, Shopify generated $6.5 billion from Merchant Solutions and $2.35 billion from Subscription Solutions.
Merchant Solutions revenue grew throughout the year, reaching $2.15 billion in Q4, $1.55 billion in Q3, $1.5 billion in Q2, and $1.4 billion in Q1.
Similarly, Subscription Solutions saw steady growth, bringing in $666 million in Q4, $610 million in Q3, $563 million in Q2, and $511 million in Q1.
The following table displays Shopify’s revenue by solution.
| Year | Merchant Solutions Revenue | Subscription Solutions Revenue |
|---|---|---|
| 2024 | $6,530 million | $2,350 million |
| 2023 | $5,223 million | $1,837 million |
| 2022 | $4,112 million | $1,488 million |
| 2021 | $3,270 million | $1,342 million |
| 2020 | $2,021 million | $908.76 million |
| 2019 | $935.93 million | $642.24 million |
| 2018 | $608.23 million | $465.00 million |
| 2017 | $363.27 million | $310.03 million |
| 2016 | $200.72 million | $188.61 million |
| 2015 | $93.25 million | $111.98 million |
Source: Shopify, Statista.
Shopify Revenue By Region
Shopify generates 70% of its revenue from North America, with the United States alone contributing nearly two-thirds of the total.
The Europe, Middle East, and Africa (EMEA) region accounts for 19% of Shopify’s revenue, while the Asia-Pacific region contributes 10%. Latin America has the smallest share, generating just 1% of Shopify’s total revenue.
The following table displays further details about Shopify’s revenue by region.
| Region | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|
| North America | $6,191 million | $5,037 million | $4,066 million | $3,291 million |
| Europe, Middle East & Africa | $1,707 million | $1,255 million | $917 million | $799 million |
| Asia Pacific | $885 million | $699 million | $553 million | $467 million |
| Latin America | $97 million | $69 million | $64 million | $55 million |
Source: Shopify.
Shopify Market Share
Shopify stands as the most popular e-commerce platform, powering 29% of websites.
It holds a clear lead over competitors like Wix Stores (21%) and WooCommerce Checkout (16%), highlighting its strong market presence.
Even when combined, other smaller e-commerce technologies make up 18%, which is still lower than Shopify’s individual share. With its high adoption rate, Shopify remains the preferred choice for businesses looking to establish and manage online stores.
Here is a table displaying the user share of Shopify among other e-commerce platforms.
| E-commerce Technology | Percentage Of Websites |
|---|---|
| Shopify | 29% |
| Wix Stores | 21% |
| WooCommerce Checkout | 16% |
| Squarespace Add to Cart | 11% |
| Ecwid | 5% |
| Others | 18% |
Source: Built With
Shopify holds a 10.56% market share, making it one of the leading e-commerce platforms worldwide.
However, WooCommerce dominates the market with 39.05%, maintaining a significant lead over Shopify. Other competitors, such as Woo Themes (14.75%) and Squarespace Online Stores (13.96%), also hold a larger share, highlighting the strong competition in the industry.
Despite this, Shopify outperforms Wix Stores (4.28%), reinforcing its position as a preferred choice for online businesses. While other platforms collectively account for 17.4% of the market, Shopify continues to grow in popularity due to its scalability, ease of use, and powerful features.
Here is a table displaying the market share distribution of the eCommerce platform.
| Ecommerce Platform Worldwide | Market Share |
|---|---|
| WooCommerce | 39.05% |
| Woo Themes | 14.75% |
| Squarespace Online Stores | 13.96% |
| Shopify | 10.56% |
| WixStores | 4.28% |
| Others | 17.4% |
Source: Statista.
Understanding user behavior on Shopify is essential, and combining that with analytics from Amazon FBA Tools like Helium 10 gives sellers a powerful edge in scaling across platforms.
Shopify Market Share In The US
Shopify dominates the U.S. e-commerce market, powering 30% of online stores, making it the most popular platform in the country.
It holds a clear lead over Wix Stores (23%) and Squarespace Add to Cart (16%), showcasing its strong presence among businesses. Shopify also outperforms WooCommerce Checkout (14%).
With nearly one in three e-commerce websites in the U.S. using Shopify, it remains the go-to choice for businesses seeking a reliable, scalable, and easy-to-use platform.
The following table displays the distribution of the e-commerce market in the United States.
| eCommerce Platforms | Market Share In The United States |
|---|---|
| Shopify | 30% |
| Wix Stores | 23% |
| Squarespace Add to Cart | 16% |
| WooCommerce Checkout | 14% |
| Ecwid | 4% |
| Other | 13% |
Source: Statista.
Shopify GMV (Gross Merchandise Volume)
In 2024, Shopify hit a record Gross Merchandise Volume (GMV) of $292.28 billion.
That’s an impressive 24% growth compared to $235.9 billion in 2023.
Over the past four years, Shopify’s GMV has more than doubled, rising from $119.5 billion in 2020. This surge reflects the platform’s growing merchant base and the increasing volume of transactions taking place through Shopify-powered stores.
The e-commerce boom in 2020 laid the foundation for this rapid expansion, as businesses moved online in large numbers. Since then, Shopify has continued to thrive, solidifying its position as a leading e-commerce platform worldwide.
The following table displays the Groos Merchandise Volume of Shopify by Year.
| Year | Gross Merchandise Volume of Shopify |
|---|---|
| 2024 | $292.28 billion |
| 2023 | $235.9 billion |
| 2022 | $197.3 billion |
| 2021 | $175.4 billion |
| 2020 | $119.5 billion |
Source: Statista, Shopify.
Shopify Market Capitalization
As of now, Shopify’s market cap stands at $120.66 billion, though it has seen a 14% decline compared to the previous year.
Despite this dip, Shopify remains a major player, ranking as the 137th most valuable company globally.
Shopify’s market value experienced steady growth between 2015 and 2021. However, 2022 brought a sharp decline of 74.26% before making a strong comeback in 2023 with a 126.58% increase. While recent fluctuations highlight the market’s volatility, Shopify continues to be a dominant force in the e-commerce space.
The following table displays Shopify’s market cap by year.
| Year | Shopify’s Market Cap |
|---|---|
| 2025 | $120.66 billion |
| 2024 | $141.22 billion |
| 2023 | $100.04 billion |
| 2022 | $44.15 billion |
| 2021 | $171.57 billion |
| 2020 | $137.41 billion |
| 2019 | $46.01 billion |
| 2018 | $15.30 billion |
| 2017 | $10.04 billion |
| 2016 | $3.80 billion |
| 2015 | $2.05 billion |
Source: Companies Market Cap
Shopify Payments Statistics
Shopify Payments offers a seamless way to accept payments online, removing the need for third-party payment providers or separate merchant accounts. This built-in solution simplifies the payment process for merchants, making transactions smoother and more efficient.
As of now, Shopify Payments is available in 36 countries.
Here is the list of countries where Shopify Payments is available:
- Australia
- Austria
- Belgium
- Canada
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Hong Kong SAR
- Ireland
- Italy
- Japan
- Latvia
- Lithuania
- Malta
- Mexico
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Singapore
- Slovenia
- Spain
- Sweden
- Switzerland
- United Kingdom
- United States
Source: Shopify
Shopify Payment Market Share
Shopify Pay Installments holds 15.68% of the market, making it the third most popular payment option.
While PayPal (45.52%) and Stripe (17.15%) lead, Shopify’s payment solution is growing in popularity among online businesses.
It also ranks higher than Amazon Pay (2.62%), SecurePay (1.5%), and PayPal Braintree (1.2%), showing its strong position in the market.
The following table displays the payment processing technology with the highest market share worldwide.
| Payment Processing Technology | Market Share |
|---|---|
| PayPal | 45.52% |
| Stripe | 17.15% |
| Shopify Pay Installments | 15.68% |
| Amazon Pay | 2.62% |
| SecurePay | 1.5% |
| PayPal Braintree | 1.2% |
| Stripe Checkout | 1.18% |
| Afterpay | 1.12% |
| remise | 1.09% |
| Klarna | 0.99% |
| Authorize.net | 0.86% |
| HiperCard | 0.72% |
| Sezzle | 0.66% |
Source: Statista
Popular Categories On Shopify
Apparel is the most popular store category on Shopify, with 520,321 stores.
After apparel, home and garden are the most popular store categories, with a total of 221,381 stores.
Other store categories that are quite popular on Shopify are beauty and fitness, food and drink, and people and society.
The following table displays the most popular store categories on Shopify by the number of stores.
| Category | Number Of Shopify Stores |
|---|---|
| Apparel | 544,517 |
| Home & Garden | 249,536 |
| Beauty & Fitness | 205,097 |
| Food & Drink | 128,035 |
| People & Society | 78,014 |
| Sports | 75,923 |
| Health | 73,347 |
| Arts & Entertainment | 71,270 |
| Toys & Hobbies | 62,505 |
| Autos & Vehicles | 44,613 |
| Pets & Animals | 43,400 |
| Consumer Electronics | 39,562 |
| Business & Industrial | 38,878 |
Source: Statista
Shopify App Statistics
Shopify currently hosts 12,320 apps on its App Store, reflecting a 27% increase from 9,701 apps in January 2024.
This rapid growth highlights the increasing demand for third-party tools that enhance store functionality, streamline operations, and improve the overall e-commerce experience for merchants.
The following table displays the number of apps on the Shopify app store by year.
| Month-Year | Number Of Apps In The Shopify Store |
|---|---|
| January 2025 | 12,320 |
| January 2024 | 9,701 |
| January 2023 | 10,557 |
| January 2022 | 7,014 |
| January 2021 | 5,649 |
Source: Meetanshi.
Success Rate Of Shopify Stores
On average, the success rate of Shopify stores is 5% to 10%.
That means 90% to 95% of the Shopify stores fail in the long run.
However, the success rate of the Shopify store varies according to the type of business, niche, industry, demand for the products in the market, and more.
Source: Logbase.
➤ Check out our complete guide on how you can start selling on Shopify.
Shopify Trends For 2025
- 70% of Shopify orders are made from smartphones.
With the rise of mobile commerce, a large share of consumers make purchases on Shopify from their mobile phones.
Besides, over 2.71 billion people are shopping online globally, and most of them are doing it from their smartphones.
Hence, it is no surprise that the majority of the orders on Shopify are placed from smartphones.
Source: Storelab.
- Between 2021 and 2022, Shopify received over 35,000 referrals.
Shopify receives a lot of referrals, which is a good sign for any e-commerce platform.
Besides, Shopify has over 275 points of presence worldwide, ensuring an incredibly fast customer experience no matter where they shop.
Source: Shopify
- Over half of the consumers in Shopify stores are repeat customers.
Consumers make at least one more purchase from the Shopify store after their first purchase.
Shopify consumers are 3.8% likely to purchase again from a shop that they have previously purchased from.
- Using 3D product images on Shopify increases the conversion rates by 250 times.
Hence, using 3D images on the Shopify store is usually beneficial for merchants as it provides consumers with an idea of the true product images, which in turn increases the conversion rate of that product.
Besides, merchants who install the Shop channel and add the Shop Promise badge to their store are 25% more likely to increase their conversions.
- About 85% of shoppers feel more confident buying from Shopify stores that have clear and transparent return policies.
Additionally, 56% of consumers prefer brands that provide multiple payment options, making checkout more flexible and convenient. Shopify makes this easy by supporting a variety of payment gateways, including Buy Now, Pay Later (BNPL) options, so customers can shop the way that suits them best.
Source: Keevee
- Shopify is seeing major shifts in e-commerce, with AI-driven tools increasing store efficiency by 30%.
Subscription-based models are also on the rise, growing by 25% as more businesses look for steady, recurring revenue.
Plus, voice commerce is gaining traction, with a 15% increase in merchants integrating voice-activated shopping features, making it easier for customers to browse and buy hands-free.
Source: Keevee
Conclusion: Shopify Powers 4.82 Million Active Online Stores Globally
Shopify has 4.82 million active stores and serves over 875 million customers worldwide. The platform recorded 4.99 million daily active users and 149.83 million monthly visitors, making it a top choice for online businesses.
In 2024, Shopify earned $8.88 billion in revenue, growing 25.77% year-over-year. Its Gross Merchandise Volume (GMV) hit $292.28 billion, showing its strong presence in online retail. Shopify also holds a 10.56% global market share and leads the U.S. market with a 30% share.
With Shopify Payments available in 35 countries and over 12,320 apps in its App Store, the platform continues to grow, helping businesses succeed. As e-commerce expands, Shopify remains a key player in the industry.
