When Disney plus launched in 2019, 10 million users joined the platform on the first day itself. After a couple of years, Disney+ has established itself as a serious contender in the famed stream wars between Netflix and Amazon, two of the most established streaming services.
The streaming service caters to a wide range of audiences, including families, adults, and sports fans. The number of users on the platform is growing exponentially. Today, Disney+ has 129.8 million users worldwide.
As Disney+ gains global attraction, Many marketers are looking for figures associated with it. If you are one of them, your search ends here. We have gone through all the facts and figures related to Disney plus and compiled them in this post. You will find up-to-date information related to user count to demographics and much more.
So let’s get into it, shall we?
Top Disney+ Statistics 2022
- Disney+ has 129.8 million subscribers across 64 countries.
- Since its release, Disney+ has been downloaded over 150 million times.
- Disney+ is expected to overtake Netflix as the most popular SVOD service in the globe by 2026.
- In summer 2022, Disney+ will launch in a total of 42 countries and 11 regions across Europe, the Middle East & Africa.
- Disney+ Projects to have 230-260 users by 2024 and around 290 by 2026.
- The Walt Disney Company who owns Disney+ made a revenue of $67.4 billion US Dollars in 2021.
Disney+ User Statistics
How Many People Have Disney Plus 2022
As of April 2022, Disney+ has 129.8 million subscribers across 64 countries.
- During the previous year, the streaming service attracted 66.5 million customers.
- 10 million users joined the platform on the launch day itself (12th November 2019)
Below is the overview of Disney+ Subscriber’s growth since its launch
|Nov 2019||10 million|
|Dec 2019||26.5 million|
|Feb 2020||28.6 million|
|Mar 2020||33.5 million|
|Apr 2020||50 million|
|May 2020||54.5 million|
|June 2020||57.5 million|
|Aug 2020||60.5 million|
|Oct 2020||73.7 million|
|Dec 2020||86.8 million|
|Jan 2021||94.9 million|
|Mar 2021||100 million|
|Jan 2022||129.8 Million|
Disney+ ARPU Statistics
Disney earns $4.41 US dollars per paying subscriber each month.
If we look at the 2019 numbers, the average ARPU was 5.56 per month.
This mostly has to do with the Disney+ expansion since 2019. Pricing in certain areas is much lower than in the United States or Western Europe.
Below is the overview of Quarter wise ARPU of Disney+
|Date||Average Revenue Per User|
|Quarter 1 2020||$5.56|
|Quarter 2 2020||$5.63|
|Quarter 3 2020||$4.62|
|Quarter 4 2020||$4.52|
|Quarter 1 2021||$4.03|
|Quarter 2 2021||$3.99|
|Quarter 3 2021||$4.16|
|Quarter 4 2021||$4.12|
|Quarter 1 2022||$4.41|
Disney+ Subscriber Retention Rate Statistics
78% of Disney+ Bundle users keep their subscriptions after the 6 months mark.
- These figures make Disney+ the streaming service with the most retention rate beating the likes of Netflix, Hulu, Youtube Tv, etc.
The above Numbers were for Disney+ Bundle plan.
If we talk about the basic Disney+ Plan then, After six months, 74% of monthly Disney+ users (those who don’t have access to Hulu or ESPN+) continue to pay for the service.
Disney+ Monthly v/s Disney+ Annual subscription
An yearly subscription of $79.99 is chosen by 20% of new Disney+ customers.
The remaining 80% of new signups choose monthly pricing, which costs $7.99.
- The percentage of customers who choose yearly paying has risen in recent months, from 12% in October 2022.
Below is the overview of Share of people choosing Monthly and Annual plan
|Date||Monthly share||Annual share|
- A less expensive, ad-supported edition of Disney Plus is also on the way. It is expected to launch in the United States later in 2022, followed by an international rollout in 2023. The price of it is not known as of now
Disney+ Share in SVOD signups (USA)
In January 2021, Disney+ accounted for 13% of all new SVOD signups (including free trials).
To put things into perspective, we have put down the USA SVOD sign-ups since July 2020.
|Date||Market share of signups|
Disney+ Market Share of SVOD Subscriptions (USA)
Disney+ accounts for 18% of SVOD subscribers in the United States.
Below is the breakdown of Disney+ market share of SVOD subscriptions in USA
|Date||Share of US subscriptions|
|Quarter 4 2019||15%|
|Quarter 1 2020||16%|
|Quarter 2 2020||17%|
|Quarter 3 2020||17%|
|Quarter 4 2020||18%|
Disney+ Demographics – Gender
As of November 2021, Males make up for 55% of Disney+ Subscribers and Females make up for the remaining 45% in the United states.
Below is the overview of the same
|Gender||Share of users|
Disney+ Users as per their Age
In the United States, 45% of Disney+ users are below the age of 18.
- People aged 18 to 34 make up 25% of Disney+ user base.
- People aged 35 to 54 make up 24% of Disney+ user base.
- 8% Disney+ users are above the age of 55.
Below is the overview of Disney+ users according to their age
|Age||Share of Users|
Disney+ users based on location
- 45% of Disney+ users come from suburban areas. And 38% come from the Urban areas.
- Disney+ has 20% users coming from rural areas.
- If we combine the population of USSR from Urban and Suburban areas, It adds up to 80%
Here is the breakdown of Disney+ users as per their location of stay
|Area||Share of Users|
Disney+ Racial Demographics
In this section, we talk about Disney+ users based on their race.
In the United states, Most of the Disney+ users are white, accounting for 62%
- It is also worth noting that, among all of its major rivals, Disney+ has the biggest proportion of non-white users.
We have made a table showing Disney+ users based on their race to help you understand things more clearly.
|Race||Share of Users|
|Asian & other race or ethnicities||5%|
Disney+ Revenue Statistics
As of Quarter 3 of 2021, Disney+ has made a revenue of $1.44 Billion.
As Disney+ strives for market dominance in the worldwide streaming industry, It is solidly in the investment phase.
Below is the breakdown of Disney+ Revenue until Q3 of 2021
|Quarter 1 2020||$442 million|
|Quarter 2 2020||$565 million|
|Quarter 3 2020||$796 million|
|Quarter 4 2020||$999 million|
|Quarter 1 2021||$1.11 billion|
|Quarter 2 2021||$1.24 billion|
|Quarter 3 2021||$1.44 billion|
Disney+ Content library
How Many Titles Does Disney+ have
According to Wikipedia, Disney+ currently has around 7,000 television episodes and 500 films in its library.
Disney+ Download statistics (US)
When Disney+ launched in 2019, it was downloaded 28.7 million times. Since then, the downloads have gone down. In Quarter 3 of 2021, The app recorded 8.9 Million Downloads.
Below is the breakdown for Disney+ Downloads in the United States since 2019.
|Quarter 4 2019||28.7 Million|
|Quarter 1 2020||14.11 Million|
|Quarter 2 2020||9.3 Million|
|Quarter 3 2020||9.1 Million|
|Quarter 4 2020||9.8 Million|
|Quarter 1 2021||8.83 Million|
|Quarter 2 2021||7.67 Million|
|Quarter 3 2021||8.9 Million|
Globally speaking, The Android app of Disney+ has over 1 Billion downloads on the Google play store.
Disney+ v/s Netflix in terms of Subscribers
Disney+ is proving to be a tough competition to Netflix. The Growth in the number of Users is gaining traction for Disney+.
Many Experts claim that Disney+ will overtake Netflix in terms of the number of Users by 2028.
Although Netflix will add 60 million new subscribers between 2021 & 2027, The rate at which Disney+ users are growing, it will dethrone Netflix to become the king of SVODs globally.
Below, we have compared the growth of Netflix and Disney+ users from Q4 of 2019 (When Disney+ was launched)
|Time||Netflix Users(in Millions)||Disney+ Users(in Millions)|
|Quarter 4 2019||167||26.5|
|Quarter 1 2020||182.8||33.5|
|Quarter 2 2020||192.9||57.5|
|Quarter 3 2020||195.1||73.3|
|Quarter 4 2020||203.6||94.9|
|Quarter 1 2021||207.6||103.6|
|Quarter 2 2021||209||116|
|Quarter 3 2021||214||118.1|
|Quarter 4 2021||222.2||129.8|
Income of Disney+ Users (USA)
As per Backlinko
- 43% of Disney+ users from USA earn less than $50,000
- 77% of Disney+ users based in the US earn less than $100k annually.
Below is the breakdown of Disney+ users based on their income.
|Annual income||Share of Users|
|Less than $50,000||43%|
|$50,000 – $100,000||34%|
|More than $100,000||23%|
Future of Disney+
Disney+ achieved its 5-year goals in just a few months after launch. That’s a huge win for Disney+, and it bodes well for the future of the service.
- By 2024, Disney+ is estimated to have 260 Million subscribers.
- As of now, Disney is not making any profit. But once it reaches its mark of 260 Million Subscribers in 2024, it will start making a profit.
- Between 2021 and 2027, Disney+ is expected to attract 146 million new customers, bringing its total to 276 million.
- In 2027, roughly 106 million Disney+ members will be from 13 different Asian countries covered by the Disney+ Hotstar label.
- For the financial year 2022, Disney+ aims to spend $33 billion on content building, an increase of $8 billion from 2021.
Other Interesting Facts and Statistics related to Disney+
- With the pricing of $7.99/month and $79.99/year, Disney+ is one of the cheapest SVOD services globally.
- Disney+ brand itself as Disney+ Hotstar in India and Some other Aisian Regions.
- Disney+ Hotstar is India’s largest premium streaming service.
- Disney+ Hotstar has 45 Million Users as of January 2022
- Disney+ was the most downloaded application on both the Google and Apple app store in 2019.
- Disney+ is also available as part of a Disney Bundle deal. It combines Three streaming services (Disney+, Hulu and ESPN) to provide the complete package of Family entertainment.
- All of Disney Studios’ blockbusters are available to view on Disney+, which have grossed over $11 billion at the box office globally.
- Disney has acquired Marvel, 20th Century Fox & Pixar. That makes Disney Plus the only streaming service that has access to the entire content from Star Wars and Marvel Franchise.
- Parent company of Disney+, The Walt Disney Company ranks 5th on Fortune’s World’s most admired companies.
Conclusion: Disney Users 2022
With this, we come to an end of the Disney+ statistics as of April 2022. The future of Disney+ looks very promising. The fact that the streaming service was able to achieve its 5 years worth of goals in just a few months is enough to back our statement.
We have covered statistics for more such platforms. Check them as well if you would like to.