Disney+ gained 10 million users on its launch day and did not stop growing until the end of 2022.
As of 2024, Disney+ has 149.6 million subscribers globally.
Disney+ started in 2023 with subscriber loss and is still continuing the trend; it has lost 15.1 million subscribers in the first six months of 2023.
This marks the streamer’s third consecutive quarterly drop! So, how are things looking for the streaming giant as we move forward in 2024?
You will find up-to-date statistics related to Disney+’s user count and much more as of 2024.
Disney+ Statistics 2024 (Top Picks)
- Disney+ has 149.6 million subscribers globally as of 2024.
- Disney+ registered a revenue of $2.43 billion in Q1 2024.
- The platform’s global average monthly revenue per paid subscriber is $6.84.
- Since its release, Disney+ has been downloaded over 200 million times.
- Disney+ is expected to overtake Netflix as the most popular SVOD service globally by 2026.
- Disney+ Projects will have 230-260 million users by the end of 2024 and around 290 million by 2026.
- Disney Plus has 7,000 television series episodes and 500 films available globally.
Disney+ User Statistics 2024
While Disney+ has lost subscribers on its Disney+Hotstar version in recent quarters, it has managed to gain users in other parts of the world.
Let us take a look at the latest happenings in the sections below:
How Many Disney Plus Subscribers Are There?
Disney+ had over 149.6 million subscribers globally as of 2024, a drop of 0.6 million subscribers from Q4 2023. This is the fourth time Disney has lost members.
Earlier, Disney+ witnessed a drop of 2.4 million in Q1 of 2023, 4 million subscriber loss in Q2 of 2023, and 11.1 million in Q3 of 2023.
That’s the third consecutive time the platform has seen a drop in subscriber growth since its launch in 2019.
- In 2022, Disney Plus attracted 46.1 million customers.
- 10 million users joined the platform on the launch day itself (12th November 2019)
Here is a table showing the quarterly breakdown of Disney+ subscribers:
| Time | Disney Plus Subscribers |
|---|---|
| Q4 2019 | 10 million |
| Q1 2020 | 26.5 million |
| Q2 2020 | 33.5 million |
| Q3 2020 | 60.5 million |
| Q4 2020 | 73.7 million |
| Q1 2021 | 94.9 million |
| Q2 2021 | 103.6 million |
| Q3 2021 | 116 million |
| Q4 2021 | 118.1 million |
| Q1 2022 | 129.8 million |
| Q2 2022 | 137.7 million |
| Q3 2022 | 152.1 million |
| Q4 2022 | 164.2 million |
| Q1 2023 | 161.8 million |
| Q2 2023 | 157.8 million |
| Q3 2023 | 146.7 million |
| Q4 2023 | 150 million |
| Q1 2024 | 149.6 million |
Here is a table showing Disney Plus’s Annual subscriber growth:
| Year | Subscribers |
|---|---|
| 2020 | 73.3 million |
| 2021 | 118.1 million |
| 2022 | 164.2 million |
| 2023 | 150 million |
| 2024 (As of Q1) | 149.6 million |
Disney+ ARPU Statistics
Disney Plus earns $6.84 US dollars per paying subscriber each month as of Q1 2024.
Disney Plus’ average ARPU was around $6 in 2023.
This mostly has to do with the Disney+ expansion since 2019. Pricing in certain areas is much lower than in the United States or Western Europe.
Here is a table showing Disney Plus’ quarterly ARPU From Q1 2020 to Q1 2024:
| Date | Average Revenue Per User |
|---|---|
| Quarter 1 2020 | $5.56 |
| Quarter 2 2020 | $5.63 |
| Quarter 3 2020 | $4.62 |
| Quarter 4 2020 | $4.52 |
| Quarter 1 2021 | $4.03 |
| Quarter 2 2021 | $3.99 |
| Quarter 3 2021 | $4.16 |
| Quarter 4 2021 | $4.12 |
| Quarter 1 2022 | $4.41 |
| Quarter 2 2022 | $4.35 |
| Quarter 3 2022 | $4.35 |
| Quarter 4 2022 | $3.91 |
| Quarter 1 2023 | $3.93 |
| Quarter 2 2023 | $6.47 |
| Quarter 3 2023 | $6.58 |
| Quarter 4 2023 | $6.7 |
| Quarter 1 2024 | $6.84 |
Disney+ has stopped reporting the “global ARPU” from Q3 2023 reports. They instead share only “Core Disney+ ARPU” and “Disney+ Hotstar ARPU”.
Here are the values of the same:
| Year | Core Disney+ ARPU | Disney+ Hotstar ARPU |
|---|---|---|
| Q2 2023 | $6.47 | $6.58 |
| Q3 2023 | $6.58 | $0.59 |
| Q4 2023 | $6.7 | $0.7 |
| Q1 2024 | $6.84 | $1.28 |
Disney+ Revenue Statistics
Disney+ accumulated revenue of $2.43 billion in Q1 2024.
Disney Plus had generated a revenue of $8.43 billion in 2023.
Disney+ made a revenue of $7.423 Billion in 2022. That is $2.13 billion more than in 2021.
Below is the breakdown of Disney+ Quarterly Revenue until Q3 of 2023:
| Year | Revenue |
|---|---|
| Quarter 1 2020 | $442 million |
| Quarter 2 2020 | $565 million |
| Quarter 3 2020 | $796 million |
| Quarter 4 2020 | $999 million |
| Quarter 1 2021 | $1.147 billion |
| Quarter 2 2021 | $1.240 billion |
| Quarter 3 2021 | $1.447 billion |
| Quarter 4 2021 | $1.459 billion |
| Quarter 1 2022 | $1.717 billion |
| Quarter 2 2022 | $1.796 billion |
| Quarter 3 2022 | $1.984 billion |
| Quarter 4 2022 | $1.926 billion |
| Quarter 1 2023 | $1.908 billion |
| Quarter 2 2023 | $2.102 billion |
| Quarter 3 2023 | $2.158 billion |
| Quarter 4 2023 | $2.26 billion |
| Quarter 1 2024 | $2.43 billion |
Here is a breakdown of Disney Plus’s annual revenue:
| Year | Revenue |
|---|---|
| 2020 | $2.802 billion |
| 2021 | $5.293 billion |
| 2022 | $7.423 billion |
| 2023 | $8.43 billion |
| 2024 (As of Q1) | $2.43 billion |
Disney+ Subscriber Retention Rate Statistics
78% of Disney+ Bundle users keep their subscriptions after the 6 months mark.
- These figures make Disney+ the streaming service with the highest retention rate, beating the likes of Netflix, Hulu, YouTube TV, etc.
The above Numbers were for the Disney+ Bundle plan.
If we talk about the basic Disney+ Plan, after six months, 74% of monthly Disney+ users (those who don’t have access to Hulu or ESPN+) continue to pay for the service.
Disney+ Market Share Of SVOD Subscriptions (USA)
Disney+ accounts for 15% of SVOD subscribers in the United States as of June 2023.
Below is the breakdown of Disney+’s market share of SVOD subscriptions in the U.S.A.
| Date | Share Of US Subscriptions |
|---|---|
| Quarter 4 2019 | 15% |
| Quarter 1 2020 | 16% |
| Quarter 2 2020 | 17% |
| Quarter 3 2020 | 17% |
| Quarter 4 2020 | 18% |
| Quarter 4 2022 | 15% |
| Quarter 1 2023 | 15% |
Disney+ Demographics
Males make up 55%, and Females make up the remaining 45% of Disney+ Subscribers in the United States.
Below is the table showing the distribution of Disney Plus users based on their genders:
| Gender | Share Of Users |
|---|---|
| Males | 55% |
| Females | 45% |
Disney+ Users As Per Their Age
In the United States, 45% of Disney+ users are below the age of 18.
- People aged 18 to 34 make up 25% of the Disney+ user base.
- People aged 35 to 54 make up 24% of the Disney+ user base.
- 8% of Disney+ users are above the age of 55.
Below is the overview of Disney+ users according to their age
| Age | Share Of Users |
|---|---|
| 2-17 | 45% |
| 18-34 | 25% |
| 35-54 | 24% |
| 55+ | 8% |
Disney+ Users Based On Location
- 45% of Disney+ users come from suburban areas. And 38% come from Urban areas.
- Disney+ has 20% of users coming from rural areas.
- If we combine the population of the USSR from Urban and Suburban areas, It adds up to 80%
Here is the breakdown of Disney+ users as per their location of stay
| Area | Share Of Users |
|---|---|
| Suburban | 42% |
| Urban | 38% |
| Rural | 20% |
Disney+ Racial Demographics
In this section, we talk about Disney+ users based on their race.
In the United States, Most of the Disney+ users are white, accounting for 62%
- It is also worth noting that, among all of its major rivals, Disney+ has the biggest proportion of non-white users.
We have made a table showing Disney+ users based on their race to help you understand things more clearly.
| Race | Share Of Users |
|---|---|
| White (non-Hispanic) | 62% |
| Hispanic | 25% |
| Black (non-Hispanic) | 8% |
| Asian & other races or ethnicities | 5% |
Disney+ Content Library
According to Statista, Disney+ currently has around 15,000 television episodes and over 500 films in its library as of 2024.
Disney+ Download Statistics (US)
When Disney+ launched in 2019, it was downloaded 28.7 million times. Since then, the downloads have gone down.
In Quarter 3 of 2023, The app recorded 4.79 Million Downloads in the United States.
Below is the breakdown for Disney+ Downloads in the United States from 2019 to 2023:
| Time | Downloads |
|---|---|
| Quarter 4 2019 | 28.7 Million |
| Quarter 1 2020 | 14.11 Million |
| Quarter 2 2020 | 9.3 Million |
| Quarter 3 2020 | 9.1 Million |
| Quarter 4 2020 | 9.8 Million |
| Quarter 1 2021 | 8.83 Million |
| Quarter 2 2021 | 7.67 Million |
| Quarter 3 2021 | 8.9 Million |
| Quarter 4 2021 | 7.9 Million |
| Quarter 1 2022 | 9.66 Million |
| Quarter 2 2022 | 8.51 Million |
| Quarter 3 2022 | 8.33 Million |
| Quarter 4 2022 | 8.50 Million |
| Quarter 1 2023 | 5.91 million |
| Quarter 2 2023 | 5.07 million |
| Quarter 3 2023 | 4.79 million |
Globally speaking, The Android app of Disney+ has over 1 Billion downloads on the Google Play Store.
Disney+ v/s Netflix (Subscribers Growth)
Disney+ is proving to be tough competition to Netflix. The Growth in the number of Users is gaining traction for Disney+.
Many Experts claim that Disney+ will overtake Netflix in terms of the number of Users by 2028.
Although Netflix will add 60 million new subscribers between 2021 & 2027, The rate at which Disney+ users are growing, it will dethrone Netflix to become the king of SVODs globally.
Below, we have compared the growth of Netflix and Disney+ users from Q4 of 2019 (When Disney+ was launched)
| Time | Netflix Users | Disney+ Users |
|---|---|---|
| Quarter 4 2019 | 167 million | 10 million |
| Quarter 1 2020 | 182.8 million | 26.6 million |
| Quarter 2 2020 | 192.9 million | 33.5 million |
| Quarter 3 2020 | 195.1 million | 57.5 million |
| Quarter 4 2020 | 203.6 million | 73.3 million |
| Quarter 1 2021 | 207.6 million | 94.9 million |
| Quarter 2 2021 | 209 million | 103.6 million |
| Quarter 3 2021 | 214 million | 116 million |
| Quarter 4 2021 | 222.2 million | 118.1 million |
| Quarter 1 2022 | 222 million | 129.8 million |
| Quarter 2 2022 | 220.6 million | 137.7 million |
| Quarter 3 2022 | 223 million | 152.1 million |
| Quarter 4 2022 | 230.75 million | 164.2 million |
| Quarter 1 2023 | 232.5 million | 157.8 million |
| Quarter 2 2023 | 238.39 million | 146.7 million |
| Quarter 3 2023 | 247.15 million | 146.7 million |
| Quarter 4 2023 | 260.28 million | 150 million |
| Quarter 1 2024 | N/A | 149.6 million |
Income Of Disney+ Users (USA)
- 43% of Disney+ users from the United States earn less than $50,000
- 77% of Disney+ users based in the US earn less than $100k annually.
Below is the breakdown of Disney+ users based on their income.
| Annual Income | Share Of Users |
|---|---|
| Less than $50,000 | 43% |
| $50,000 – $100,000 | 34% |
| More than $100,000 | 23% |
Future Of Disney+ (2024 And Beyond)
Disney+ achieved its 5-year goals in just a few months after launch. That’s a huge win for Disney+, and it bodes well for the future of the service.
- By the end of 2024, Disney+ is estimated to have 260 Million subscribers.
- As of now, Disney is not making any profit. But once it reaches its mark of 260 Million Subscribers in 2024, it will start making a profit.
- Between 2021 and 2027, Disney+ is expected to attract 146 million new customers, bringing its total to 276 million.
- In 2027, roughly 106 million Disney+ members will be from 13 different Asian countries covered by the Disney+ Hotstar label.
- Disney+ aims to spend $33 billion on content building, an increase of $8 billion from 2021.
- Disney+ will overtake Netflix in terms of user count by 2027.
Other Interesting Insights On Disney+
- With the pricing of $7.99/month and $79.99/year, Disney+ is one of the cheapest SVOD services globally.
- Disney+ brand itself as Disney+ Hotstar in India and Some other Asian Regions.
- Disney+ Hotstar is India’s largest premium streaming service.
- Disney+ Hotstar had 45 million users in January 2022
- Disney+ was the most downloaded application on both the Google and Apple app stores in 2019.
- Disney+ is also available as part of a Disney Bundle deal. It combines Three streaming services (Disney+, Hulu, and ESPN) to provide the complete package of Family entertainment.
- All of Disney Studios’ blockbusters are available to view on Disney+, which have grossed over $11 billion at the box office globally.
- Disney has acquired Marvel, 20th Century Fox & Pixar. That makes Disney Plus the only streaming service that has access to the entire content from Star Wars and Marvel Franchise.
- The parent company of Disney+, The Walt Disney Company ranks 5th on Fortune’s World’s most admired companies.
