Netflix Statistics For 2024 (Users, Revenue & Trends)

Netflix is a leading SVOD service with over 247.15 million paid subscribers worldwide as of Q3 2023. That is an increase of 8.76 million subscribers from the previous quarter. A good recovery after losing 1.17 million subscribers in the first half of 2022.

Netflix now owns a 7.8% share of the US screen time. And is just behind YouTube, which has a 9% share.

Netflix recently released an engagement report that shows the most watched shows and movies in 2024. You can check it here.

Learn more about Netflix’s user demographics, its financials, and user behavior that will help you understand its trends for 2024!

netflix featured image

Top Netflix Statistics At A Glance: 2024

  • As we enter into 2024, Netflix has 247.15 million subscribers.
  • Netflix generated $24.891 billion in revenue in the first three quarters of 2023 and expects to generate $8.69 billion in the final quarter.
  • Women make up 51%, while Males make up 49% of all Netflix users.
  • Netflix is preferred by 47% of Americans over other streaming platforms and is responsible for 7.8% of the screen time in the country.
  • Around 65% of Netflix consumers are from outside of the United States of America & Canada.
  • Netflix customers spend 3.2 hours each day on average consuming content.

Netflix Overview

Date of launch29 August 1997.
15 January 2007 (streaming service launched)
Headquarters inCalifornia
Minds behind NetflixReed Hastings (co-CEO, founder), 
Ted Sarandos (co-CEO, chief content officer), 
Greg Peters (COO, CPO)
IndustryVideo streaming

Netflix Statistics in Depth – 2024

In this section, we will discuss the statistics associated with Netflix in a detailed manner.

As we enter into 2024, Netflix has 247.15 Million Subscribers

Source: Netflix Investor Relation Letter

A lot has been happening with Netflix’s user count since the first quarter of 2022, when it lost worldwide streaming subscribers for the first time in a decade. Let us take you through the state of Netflix subscriber count in a detailed manner below.

Netflix's subscriber count over the years

Here is a table showing Netflix’s subscriber count over the years:

YearNetflix Subscribers
201121.5 million
201225.7 million
201335.6 million
201447.9 million
201562.7 million
201679.9 million
201799 million
2018124.3 million
2019151.5 million
2020192.9 million
2021219.7 million
2022230.7 million
2023 (Q3)247.15 million

Netflix added 8.76 million new subscribers in this latest quarter and expects to have a positive growth in the last quarter too. This rise in the subscriber count shot Netflix’s stock up by 13.8% on 19th October 2023.

Netflix Stock Rise After Q3 2023 Report Release

2) Netflix’s Ad-Supported Plan Now Has 15 Million Subscribers

Netflix launched its ad-supported plan on November 1st, 2022, for Canada and Mexico. Later, on November 3rd, the plan went live for the United States, United Kingdoms, Australia, France, Brazil, Germany, Italy, Korea and Japan.

Currently, 15 million subscribers are subscribed to this ad-supported tier of Netflix.

3) Netflix Added Over 200k New Subscribers After Password-Sharing Crackdown

Source: Antenna

According to the latest data, Netflix is experiencing an increase in subscribers as more people create new accounts to stream content after deciding to crack down on password sharing.

Netflix has extended its crackdown on password-sharing to over 100 countries, and here is how it is affecting its subscriber count!

Antenna's Report On Netflix Daily Sign-ups
Source: Antenna Twitter Handle
  • After announcing its password crackdown news on May 23, 2023, Netflix experienced a significant increase in subscriber count in the United States. The streaming giant added 100k subscribers on both May 26th and 27th, and the average daily signups during that period rose to 73,000.
  • The average daily signups increased by 102% from the previous 60-day period. That is even better than the spike which happened during the Covid-19 lockdown.

Now let us see what happened before this crackdown:

4) Netflix’s Subscriber count took a hit in 2022, but it is recovering as we enter 2024!

Source: Statista

Netflix’s Subscriber growth at the beginning of 2022 wasn’t great. The company had predicted that it would add 2.5 million subscribers in Q1 of 2022, but instead, it lost around 1.17 million subscribers in the first two quarters of 2022.

The Good thing is that Netflix is recovering from these losses. We can see from the stats above that Netflix is on a positive curve when it comes to user growth.

  • Netflix lost worldwide streaming subscribers In the first quarter of 2022 for the first time since the third Quarter of 2011.

The interruption of service in Russia accounted for a loss of 0.7 million subscribers.

5) The majority of Netflix’s user gains from last year came mostly from outside North America

Source: NDTV

According to Netflix, the majority of the 8.3 million new memberships gained at the end of last year came from outside North America.

6) Netflix is preferred by 47% of Americans over other streaming platforms

Source: News10

According to a study, 47% of American citizens prefer Netflix over other web streaming platforms.

Amazon Prime Video comes in second with 14%, followed by Hulu with 13.6% and Disney+ with 13%

7) Europe, Middle East, and Africa are the world’s largest Netflix markets

Source: Statista

As of Q3 2023, the Europe, the Middle East, and Africa have the highest number of paying customers. They gather around 83.76 million Netflix customers between them.

With 77.32 million members, the U.S.A. and Canada are in the second position.

With 43.65 million members, Latin America ranks third.

In the Asia Pacific area, the streaming behemoth boasts 42.43 million subscribers.

Here is a table showing Netflix Subscribers by region:

Netflix Subscribers by region
World RegionNetflix Subscribers
Europe, Middle East, and Africa83.76 million
U.S.A. and Canada77.32 million
Latin America43.65 million
Asia Pacific42.43 million

8) Slovakia has the biggest Netflix Library

Source: World Population Review, Statista

Netflix has around 8,427 titles in its Slovakian library, making it the world. Bulgaria comes at the second spot with 8,272 titles.

Netflix’s video library is constantly changing globally. Other countries also have large collections, but Slovakia’s Netflix library remains the largest. Netflix subscribers will never be bored with their viewing options.

Here is a table showing the biggest Netflix libraries globally:

biggest Netflix libraries globally
CountryTitles in Netflix’s Library
Slovakia8,427
Bulgaria8,272
Latvia8,092
Estonia8,071
Iceland8,012
Lithuania7,994
Romania7,748
UK7,482
Portugal7,411
Ireland7,394
Spain7,341
Germany7,315
Hungary7,314
Italy7,205
Austria7,165
Switzerland7,154
Philippines7,125
Greece7,014
Netherlands6,934
France6,842

We are also covering the most watched shows in various regions later in the post.

9) Around 27% of Netflix subscribers in the United States share their accounts with family members

Source: CNBC

Another 18% share it with their friends, while 9% share it with relatives from another home. 47.5% of users refuse to reveal their passwords.

People viewing Netflix without paying is around 41%

Did You Know? Netflix is planning to monetize password sharing.

Netflix’s CEO, Reed Hastings, sees great potential for revenue generation in households that share passwords among them.

10) Netflix stopped password sharing!

Source: Netflix Newsroom

As per Netflix, over 100 million households are sharing accounts among them.

Recently, Netflix put out news on their official site stating that Netflix’s focus has been on giving members greater control over who can access their accounts, and hence, they are giving additional options to users in 103 countries to control their accounts.

Refer to the screenshots below to see what will change.

Netflix Password Sharing Options

11) 58 Hours worth of commercials were saved on average by Netflix Viewers

Source: Forbes

An average person consuming Netflix in 2021 has spared 58 hours of advertisements. A typical hour of network television features 18 minutes of ads on average. Commercials are not an issue for Netflix viewers who binge-watch.

Netflix Revenue Statistics

In This Section, We Will take a look at Netflix’s current financial state, how it has performed in the past, and how things look for the platform as we move forward in 2024.

12) Netflix Has Made $24.891 Billion In 2023

Source: Netflix Investor Relation Letter

Netflix registered revenue of $8,162 million in Q1, $8,187 in Q2 2023, and $8,542 billion in Q3. That brings Netflix’s total revenue to $24.891 billion so far.

Netflix’s overall income in 2022 was around $31.61 billion. This is up from 1.67 billion dollars a decade earlier. The company’s net income in 2022 was $4.49 billion, with a total workforce of 11,300 people globally.

In 2022, Netflix generated a revenue of $7,868 million in Q1, $7,970 million in Q2, $7,926 million in Q3, and $7,852 million in Q4.

Netflix’s annual income has risen steadily in recent years.

Here is a table showing Netflix’s revenue over the years:

Netflix's revenue over the years
YearRevenue
2001$75.91 million
2002$152.80 million
2003$272.24 million
2004$506.22 million
2005$682 million
2006$997 million
2007$1.2 billion
2008$1.36 billion
2009$1.67 billion
2010$2.16 billion
2011$3.2 billion
2012$3.6 billion
2013$4.37 billion
2014$5.5 billion
2015$6.78 billion
2016$8.83 billion
2017$11.69 billion
2018$15.79 billion
2019$20.15 billion
2020$24.99 billion
2021$29.698 billion 
2022$31.61 billion
2023 (As of Q3)$24.891 billion

13) Netflix’s Revenue Per User (Global)

Netflix’s global average monthly income per paying user is $16.92

Since 2016, there has been a 26.13% growth.

Below is the table showing Netflix’s average monthly revenue per membership:

Netflix's Revenue Per User (Global)
YearNetflix’s Global ARPU
2017$9.43
2018$10.31
2019$10.82
2020$10.91
2021$11.67
2022$11.76
2023 (As of Q3)$16.92

14) Netflix Region wise Revenue Per User

Netflix Region wise Revenue Per User
  • USA & Canada

The average revenue per user of Netflix in the United States of America and Canada is $16.29 as of Q3 2023.

Here is a table showing Netflix’s ARPU in USA & Canada over the years:

YearARPU
2018$11.15
2019$12.58
2020$13.32
2021$14.78
2022$15.86
2023 (Q3)$16.29
  • Europe, Africa & Middle East

Netflix’s average revenue per user in Europe, Africa & Middle East is $10.98 as of Q3 2023.

Here is a table showing Netflix’s ARPU in EMEA over the years:

YearARPU
2018$10.47
2019$10.33
2020$10.72
2021$11.64
2022$10.99
2023 (Q3)$10.98
  • Latin America

Latin America has the lowest average revenue per user at $8.58 as of Q2 2023

the ARPU in this region grew by 16% Year over Year.

Here is a table showing Netflix’s ARPU in Latin America over the years:

YearARPU
2018$8.23
2019$8.21
2020$7.45
2021$8.14
2022$8.48
2023 (Q3)$8.85
  • Asia Pacific

Netflix’s average revenue per user in the Asia Pacific region is $7.62 as of Q3 2023.

Here is a table showing Netflix’s ARPU in Asia Pacific over the years:

YearARPU
2018$9.35
2019$9.24
2020$9.12
2021$9.26
2022$8.50
2023 (Q3)$7.62

15) Netflix has a market cap of $206.61 billion

Netflix Market Cap

Source: Companies Market Cap

Netflix’s market cap took a massive hit during the first half of 2022. That’s due to the loss of subscribers in the two consecutive quarters. Once the Q3 reports were released, the market cap gradually increased and now sits at $206.61 billion as of December 2023.

16) Netflix spent $16.84 billion on original shows In 2022

Source: Variety

Netflix spent $16.84 billion on original shows in 2022.

This is a decline from the previous year when Netflix spent $17.7 billion on content. According to estimates, Netflix’s content budget will remain stable for the next several years.

Customers love Netflix’s original shows, which account for a large portion of the company’s net profits. Netflix prioritizes content in order to provide a diverse range of alternatives to its consumers.

Here is a table showing Netflix’s content spending over the years:

YearNetflix Content Spend
2016$6.88 billion
2017$8.91 billion
2018$12.04 billion
2019$13.9 billion
2020$11.8 billion
2021$17.9 billion
2022$16.84 billion

Stranger Things 4 is the most-watched Netflix series of all time.

Here is an overview of the most popular Netflix original TV Series of all time as of February 2023:

Series TitleHours watched (in the first 28 days of release)
Stranger Things 41,352,090,000
Wednesday Season 11,237,150,000
DAHMER: Monster: The Jeffrey Dahmer Story856,220,000
Bridgerton (Season 2)656,260,000
Bridgerton (Season 1)625,490,000
Stranger Things: Season 3582,100,000
Lucifer: Season 5569,480,000
The Witcher (Season 1)541,010,000
Inventing Anna: Limited Series511,920,000
Ginny & Georgia: Season 2504,780,000

Red Notice is the most popular Netflix original movie of all time.

Here is an overview of the most popular Netflix original Movies of all time:

Movie TitleHours Watched(in first 28 days of release)
Red Notice (2021)364 million
Don’t Look Up (2021)360 million
Bird Box (2018)282 million
Glass Onion: A Knives Out Mystery279 millon
The Gray Man253 million
The Adam Project (2022)233 million
Extraction (2020)231 million
Purple Hearts228 million
The Unforgivable (2021)215 million
The Irishman (2019)215 million

17) Netflix has over 15,773 employees

Source: LinkedIn

Netflix has 14,908 employees in 2023 as per their LinkedIn profile data.

18) Netflix has More Female Employees

Source: Statista

Employees were reported to be 49.6% female and 45% male, with 1.3% having multiple gender identities.

The company’s greatest gender gap is in IT, where 59% of employees are male.

Although, women outnumber males in the company’s Creative & Corporate section.

19) 70% of Hispanic Americans have an Active Netflix subscription

Source: Statista

As per a study conducted in the United States, Hispanic Americans were the most likely to have an active Netflix membership, with 70% claiming to have one.

Only 61% of white respondents have an active subscription.

20) Two out of every five Netflix members use a VPN to view the service

Netflix does not grant all users access to all of its content.

As a result, some movies and series are restricted to individuals in specific geographic areas.

Many Netflix customers use various VPN services to bypass this restriction.

21) Netflix is available in more than 190 countries.

Source: Netflix Help Center

Netflix began expanding internationally in 2010.

Netflix withdrew from Russia due to its invasion of Ukraine.

China, Russia, North Korea, Syria, and Crimea do not support Netflix.

Netflix’s development in China is hampered by Beijing’s censorship and tight local competition restrictions.

22) Netflix has the highest penetration rate in Australia

Source: Statista

Netflix has a 65% penetration rate in the Australian market. United Kingdoms (57%) and the United States (53%) follow.

Despite being the biggest market for Netflix, the United States is in the third position in terms of penetration.

Here is a table showing Netflix’s penetration rate in different countries:

CountryNetflix Penetration Rate
Australia65%
United Kingdom57%
United States53%
Canada48%
France29%
Spain26%
Germany24%
Mexico23%
South Korea23%
Brazil22%

23) Females make up 51% of Netflix’s users.

Women make up 51% while Males make up 49% of all Netflix users.

Netflix Users Gender Split
GenderShare of Netflix Subscribers
Females51%
Males49%

The average Netflix subscriber is a millennial with a yearly income of less than $50,000.

Although 68% of Netflix members have some or no college education, roughly 33% have a bachelor’s degree or above.

24) Millennials use Netflix the most — Netflix users by Generation

Source: Morning Consult

Netflix appeals to a wide range of viewers.

Netflix Users By Generation

Below is the table to show the distribution of Netflix users based on Generation:

GenerationShare of users
Millennials33%
Generation X26%
Baby Boomers22%
Generation Z18%

25) Netflix has over 100 secret codes to make the search for a particular category easier

Because it’s impossible to include every category on the front page, Netflix has created an Easter egg hunt for their subscribers. As of 2023, you’ll need to utilize a special genre code to watch silent films, classic comedies, or Anime Netflix movies or Tv shows.

All you have to do is log into your Netflix account and enter:

“www.netflix.com/browse/genre/####”

Just, instead of ####, enter the secret Netflix code. You can find them on Google.

26) On average, binge-watching a Netflix series takes 5 days

Source: Forbes

Although it’s an “average” figure, it’s still crazy. Now, here is one more crazy stat.

There are some binge-watchers who attempt to complete a series within the first 24 hours of its debut. There are around 8.4 million of these binge-watchers globally.

27) An average Netflix subscriber views 60 films every year

This works out to one movie every six days!

28) Netflix Users by the community in the USA

Source: Morning Consult

CommunityShare of users
Urban34%
Suburban43%
Rural23%

This shows that most Netflix users in the US are from the suburbs.

29) The political affiliation of Netflix subscribers in the USA

Source: Morning Consult

42% of Netflix customers in the United States identify as Democrats. 33% of people consider themselves to be Independents. While 25% declare themselves to be Republicans.

30) Around 80% of Netflix subscribers follow its algorithm’s title suggestions

Source: Morning Consult

While viewers frequently land on the most popular titles, the greater part of Netflix users also choose to watch shows recommended by the Netflix recommendation algorithm; in fact, the service’s suggestions accounted for 80 % of Netflix views.

31) As most people have several subscriptions, Netflix is used by roughly 44% of streaming service customers

Source: eMarketer

Despite the fact that Netflix accounts for about 19% of streaming service subscriptions, the majority of users have a Netflix account. Netflix is subscribed to by 44% globally who have one or more subscription services. 

32) A Netflix user watched the Madagascar movie 352 times in 2017

Source: Netflix

This is my favorite Netflix stat ever, and that is why I saved it for last. 

Netflix revealed in the final week of November 2017 that a user has viewed “Madagascar 3: Europe’s Most Wanted” 352 times. CRAZY! Whoever that person may be, they are an absolute legend.

The only information we have on them is that they are Australian.

Quarter 4, 2023 Forecast for Netflix.

Source: Netflix Investor Relation Letter

Netflix revealed these details In the forward-looking section of their Q3 2023 Investor relation letter:

  • Netflix predicts that revenue growth in the third quarter of 2023 will rise to $8.7 billion.
  • Netflix anticipates Q4’23 paid net adds will be similar to Q3’23 paid net additions.

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