Confused between Podcast vs YouTube? Which platform is actually better than the two?
Well, we know you have many questions running through your mind about the two platforms. Fortunately, you have come to the right page to answer all your questions and help you pick one.
While creating content, you have to choose the right platform for your business to grow. It can be through podcasts or YouTube. Starting a podcast or vlog is a daunting task, but it’s one of the most successful methods to establish a dedicated following. One of the fastest-growing kinds of digital material is podcasting. It has taken over the internet in recent years. In fact, some podcasting gurus are earning six figures hosting a podcast.
You can listen to podcasts on almost any subject. Although YouTube has long been the favored method of viewing video material, it has yet to catch up to the popularity of podcasts. Before checking the complete comparison, we would suggest checking out these two statistics:
In this article, you will get a detailed comparison between Podcasts and YouTube. We have considered various parameters that will help you decide your pick for the comparison.
So, Stay tuned till the end to find out the best-suited platform!
Podcast vs Youtube: Skills You Need to Excel
You need to have basic technology-related computer skills for both Youtube and podcasts. Apart from that, here are some required skills listed below.
- Create a professional YouTube channel to demonstrate your abilities to the rest of the world.
- Find hosts who are charismatic and entertaining.
- People like professional editing on camera, so make sure your YouTube video content is professionally edited.
- Make sure you know how to sell YouTube videos and get high rankings in YouTube search results.
- Make friends with tourists and work out a deal for their visit.
- Attract guests who will resonate with your audience.
- Pose listener-friendly questions to your guests.
- Create consistent audio material for your listeners.
- Listeners want you to edit audio software properly.
- Understand how to sell podcast episodes and which sites are the most effective for distribution.
- Obtain a label stating that certain rights are reserved.
Podcast vs Youtube: Startup Cost Comparison
Podcasts come out on top when it comes to equipment costs and setup. A decent microphone and possibly some monthly membership fees for hosting and recording software are all that are required for a podcast.
YouTube, on the other hand, necessitates a significant investment in hardware. You’ll need lighting, cameras, editing software, and so on. It can be a little overwhelming when they do.
Of course, if you’re going to start making a video podcast, you’ll need all of the same equipment that every YouTuber does. However, starting with an audio-only podcast is the cheapest option.
Podcast vs Youtube: Exposure and Growing Your Audience
Podcasts are notoriously tricky to find. YouTube takes the section by a large margin! YouTube is a search engine that responds to queries. This means that the correct people will get your content at the right moment. When it comes to podcasting, this isn’t the case. It’s difficult to find your podcast, and the easiest way to do it is with a catchy title. Aside from that, there aren’t many good ways to find a podcast. Like analytics, this is something that will undoubtedly alter in the future, and there is talk within the business about something coming to sort things out.
Podcasts have a vast audience and are widely distributed. Of course, you can include links to blogs and social media platforms, but the reality is that everything leads back to YouTube. On the other side, podcasting allows you to disseminate your content over various channels, including YouTube. You can publish your podcast on all of the significant podcasting sites, as well as YouTube and Instagram. This level of reach and distribution across so many channels is unrivaled.
Podcast vs Youtube: Monetization (Which Is Easy)
YouTube is the king of social media monetization. Page subscribers and advertisements have such a solid structure when it comes to monetization. On the other hand, Podcasting is still in its infancy, but things are evolving. Apple and Spotify have launched subscription services that allow users to pay for access to unique content. We are sure it won’t be long before applications like anchor implement a true AdSense strategy.
This is something that is unmistakably on the horizon for podcasting, but we’re still a long way off.
Perks of Podcast
Let’s look at a few of the benefits of Podcasts!
- It’s Easier to Listen to Podcasts: Your viewers will have to comb through a plethora of options on YouTube before they find something that catches their eye. On the other hand, Podcasts are significantly more focused, and listeners are aware of what to expect.
- Podcasts Have a Better Reach: Podcasts can be listened to while driving, gym, or working. Podcasts have a much better method of reaching your audience because they are more versatile than trying to listen to a video on a smartphone while driving.
- Podcast Users are More Engaged: Podcasts are better for engagement because people can listen at their pace. They spend a lot more time on the same podcast than on Youtube.
- Podcast Users are More Loyal: A listener is more likely to spend money on a product if they listen to a podcast and get to know the brand.
- Podcasts are Cheaper: It’s cheaper to start a podcast than start a Youtube channel. Podcasts don’t require costly equipment like YouTube. Unlike Youtube channels, podcasts also have built-in audiences, making building a fanbase easier.
Perks of YouTube
The advantages of using YouTube are listed below.
- YouTube is Beginner-Friendly: Youtube is a better platform for beginners since it is simpler to use, and you can get started instantly. Youtube is a lot easier to use for novices. It offers an easy-to-use interface and a selection of tutorials to help you get started.
- Video Content on YouTube is Much More Engaging Than a Podcast: Although podcasting has been a game-changing method of disseminating information, a video on YouTube is far more engaging. This is why many individuals prefer to watch videos on other platforms on YouTube rather than search for videos on other platforms.
- YouTube is More Easily Searchable Than a Podcast: When creating a podcast, you have to have an excellent way to get it out there. Putting it on YouTube will make it easier for new people to find it and watch it. It might not get as many views as you like, but it is an excellent way to try and promote yourself before you get your podcast out there.
- YouTube Allows You to Connect with Millions of People and Audiences: YouTube is a massive community that has given people worldwide the opportunity to connect to other people and watch them.
- The YouTube Community is Very Active and Helpful: YouTube is a significant source of videos, music, and other content. The community on YouTube is beneficial, friendly, and welcoming. The community is also helpful for getting questions answered, finding tutorials, and a place to hang out and make friends with people who have similar interests.
Disadvantages of Podcast
Like the advantages, each platform also has a few drawbacks. Understanding these drawbacks will allow you to know which platform is worth going for!
- Podcasts are often updated infrequently. Users may have to wait a week or more to get the newest episode. YouTube can be updated whenever a new video is uploaded to the channel.
- Podcasts also require a subscription to access the content. YouTube is free to use, and many videos are freely accessible.
- Podcasts are harder to access than YouTube channels because they are not as popular.
- Podcasts also harder to reach an audience because they do not have the same wide reach like YouTube.
- Podcasts are also harder to monetize.
Disadvantages of YouTube
- The YouTube market is highly competitive. Producing videos takes a great deal of time and effort.
- It is hard to earn revenue and make a return on investment with YouTube. There is not a lot of profit potential with YouTube.
- YouTube can be expensive for brands and marketers.
- Listening to YouTube videos at work or while driving is challenging.
- Optimizing YouTube for SEO can be challenging. Your videos must be search engine optimized.
- A podcast outperforms YouTube in terms of generating leads.
- Using YouTube influencers is difficult.
Podcast vs YouTube: Which One To Choose?
Podcasts and YouTube are both video-sharing platforms, but the two are drastically different, so choosing one over the other can be confusing.
It’s challenging to state which platform is superior because everyone has different preferences. Some people enjoy watching videos on YouTube, while others enjoy the wide range of podcasts available.
YouTube provides a considerably wider selection of stuff, so you’ll have more options. You’ll have a smaller selection of podcasts to choose from, but you won’t have to wait for anything to load. Only if you need to download a file before you can access the content will you have to wait.
In the end, it is up to you to decide what suits your needs and business. You can choose any platform accordingly, and you won’t be disappointed. Although many businesses opt for both platforms, you can also do the same by going step-by-step. For instance, you could initially focus on Podcasts and later switch to YouTube to handle both platforms simultaneously.
Why Should You Choose YouTube?
Because of the way modern people consume video, the most popular content on YouTube differs significantly from that found in the podcasting world.
YouTube videos are typically much shorter, with an average viewing time of 5 minutes. As a result, product review videos, unboxing videos, and instructive videos are among the most popular categories on YouTube.
Gaming walkthrough videos, which are also at the top of the popularity list, are an exception. These are separate species with significantly longer viewing times.
Some podcasters use YouTube videos in their episodes, but this isn’t always a good idea. This necessitates the creation of attractive visual content to accompany the audio, and if you don’t do it well, folks will click out of the video, which will reduce your average viewing duration.
As a result, videos are better for entertainment, sales, and education.
Why Should You Choose Podcast?
With the resurgence of audio, there is a plethora of podcast genres to select from. There is no one-size-fits-all approach to success.
Some of the best-known works have dealt with crime reporting, casual talks, and psychology. However, comedy, education, and news are the most popular right now. Many will claim that the podcasting world is still dominated by informality and closeness.
Read More: Types of Podcasts | Which One Is The Best?
Another distinguishing feature is that most podcasts are long, with 60-minute episodes being usual. While podcast analytics are still in their infancy, we do know that when consumers tune in, they listen to the majority of podcast episodes.
As a result, podcasting is ideal for storytelling, interviews, and talk programs.
Final Verdict: Podcast vs YouTube (2022)
When deciding which type of content best fits your audience, there are many factors to consider. It would be best to think about your audience’s interests and how they would most like to receive the content. You should also consider your resources and what you can do or afford to produce.
We hope this article helped you understand the difference between YouTube vs Podcasts. Over to you. Which platform are you picking? Let us know in the comments section below!