58 Salesforce Statistics For 2024 (Growth, Usage, & Impact)

With more than 150,000 clients, Salesforce is one of the major global players in the SaaS scene.

Besides, the latest Salesforce statistics reveal that the company generated $31.35 billion in its 2023 fiscal year.

These numbers are just the big picture, but they get more impressive as you get into deeper insights. 

So, if you want to know more about Salesforce or just look forward to staying updated with the latest trends in the market, read this article till the end to grab insights into the latest facts and figures about Salesforce. 

Salesforce Statistics 2024: Top picks 

1. Salesforce owns a 23% share of the global CRM market as of the beginning of 2024.

2. The current market value of Salesforce is $200.76 billion. 

3. Salesforce generated $16.85 billion in revenue in the first two quarters of 2023.

4. Salesforce’s revenue was recorded to be $31.35 billion in 2023. 

5. Salesforce generated the highest revenue in the Americas region in 2023, amounting to 21.250 billion.

6. Over 150,000 companies, including Amazon and Spotify, use Salesforce’s services.

7. As we enter 2024, Salesforce has 79,390 employees.

8. Salesforce has acquired 57 companies over the past 17 years. 

9. Salesforce laid off 10% of its employees (approximately 8,000) at the beginning of 2023.  

About Salesforce

Founded	February 3, 1999
Headquarters	Salesforce TowerSan Francisco, California, U.S
Employees	79,390
Revenue	$31.35 billion
Net income	$208 million
Stock Symbol	NYSE: CRM
Founders	Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez

Salesforce Annual Revenue

10. Salesforce generated $16.85 billion in revenue in the first six months of 2023. 

According to the Salesforce investor’s report, the company generated $8.25 billion in the first quarter and $8.60 billion in the second quarter of 2023. 

11. Salesforce generated $31.35 billion of revenue in its 2023 fiscal year.

This is the highest revenue recorded by Salesforce to date. Most of the contribution in the revenue was made by the subscription and support segment. It is responsible for bringing revenue worth close to $29 billion.

Here are further details about the revenue generated by Salesforce over the past fiscal years.

Fiscal Year	Revenue generated by Salesforce
2023	$31.35 billion
2022	$26.49 billion
2021	$21.25 billion
2020	$17.1 billion
2019	$13.28 billion
2018	$10.54 billion
2017	$8.39 billion
2016	$6.67 billion
2015	$5.37 billion
2014	$4.07 billion

12. Salesforce generated a net income of $208 million as of fiscal year 2023. 

The net income in fiscal year 2023 is considerably low compared to the income from Salesforce over the past two years. However, it is higher than the income salesforce generated in 2020. 

The following table provides further details on the net income of Salesforce worldwide over the previous fiscal years. 

Fiscal Year	Salesforce Net Income
2023	208 million
2022	1,444 million
2021	4,072 million
2020	126 million
2019	1,110 million
2018	360 million
2017	323 million
2016	-47 million
2015	-263 million

Salesforce Revenue by Region

13. Salesforce generated the highest revenue in the American region as of the 2023 fiscal year.

The American region is the biggest market for Salesforce, generating $21.25 billion. Europe is the second largest market, generating a revenue of $7.163 billion in fiscal year 2023. 

Here are further details about the revenue generated by Salesforce in different regions over the past fiscal years:

Fiscal Year	America	Europe	Asia Pacific
2023	21,250 million	7,163 million	2,939 million
2022	17,983 million	6,016 million	2,493 million
2021	14,736 million	4,501 million	2,015 million
2020	12,051 million	3,430 million	1,617 million
2019	9,445 million	2,553 million	1,284 million
2018	7,621 million	1,916 million	1,003 million
2017	6,224.97 million	1,373.55 million	793.47 million
2016	4,910.75 million	1,162.8 million	593.66 million
2015	3,868.33 million	984.92 million	520.34 million

How much revenue does Salesforce generate from its services?

14. Service Cloud generated a revenue of $7.37 billion as of fiscal year 2023. 

The service cloud generated the highest revenue among all the services offered by Salesforce. 

In the fiscal year 2023, the service cloud generated 1 billion more in revenue than the previous year.

Here are further details about the revenue generated by the service cloud over the past fiscal years:

Fiscal Year	Revenue generated by Service Cloud
2023	7,369 million
2022	6,474 million
2021	5,377 million
2020	4,466 million
2019	3,621 million
2018	2,883 million
2017	2,320.7 million
2016	1,817 million
2015	1,320.2 million

Source: Statista. 

15. Sales Cloud services generated $6.83 billion in the fiscal year 2023.

This is an increase of $842 million as compared to the previous year. Sales Cloud holds the second-highest share of revenue generated by the services offered by Salesforce. 

Here are further details about the revenue generated by Sales Cloud over the past years:

Fiscal Year	Revenue generated by Service Cloud
2023	6,831 million
2022	5,989 million
2021	5,191 million
2020	4,598 million
2019	4,040 million
2018	3,588 million
2017	3,060.6 million
2016	2,699 million
2015	2,443 million

Source: Statista. 

16. The marketing and commerce cloud generated $4.52 billion in revenue as of the fiscal year 2023.

The Salesforce platform and other services will generate $5.96 billion in 2023. In contrast, the data services are forecasted to generate $4.34 billion simultaneously. 

The following table shows the revenue generated over tha past years from the Marketing and commerce cloud, data, Salesforce platform, and other services. 

Fiscal Year	Marketing & commerce cloud	Data	Salesforce platform and other
2023	4,516	4,338	5,967
2022	3,902	3,783	4,509
2021	3,133	2,951	3,324
2020	2,506	1,686	2,787
2019	1,898	–	2,854
2018	1,382	–	1,913
2017	933.3	–	1,441.6
2016	654.1	–	1,034.7
2015	505.3	–	745.3

Source: Statista. 

Salesforce Revenue from Various Segments

17. The professional services and other services of Salesforce generated $2.33 billion in its 2023 fiscal year.

However, this number exceeds the revenue generated by professional and other services of Salesforce over the past years. Comparatively, a large share of revenue is generated from the subscription and support services. 

Here are further details about the revenue generated from different sectors of Salesforce over the past fiscal years.

Fiscal Year	Subscription and support	Professional services and other
2023	29,021 million	2,331 million
2022	24,657 million	1,835 million
2021	19,976 million	1,276 million
2020	16,043 million	1,055 million
2019	12,413 million	869 million
2018	9,710.54 million	769.47 million
2017	7,756.2 million	635.78 million
2016	6,205.6 million	461.62 million
2015	5,013.76 million	359.82 million

Salesforce Market Share 2024

18. Salesforce holds 23% of the Global CRM Market as of 2024. 

It holds the market share owned by three other top competitors. Some of the top competitors of Salesforce in the CRM industry are Microsoft, Oracle, SAP, Adobe, etc. 

The following table displays the market share of the CRM market.

CRM Software	Market Share
Salesforce	23%
Microsoft	5.7%
Oracle	4.8%
SAP	4.6%
Adobe	3.6%

Source: Vention teams.

19. Salesforce holds 14.7% of the market share in the marketing cloud industry. 

The other top competitors of Salesforce in the marketing cloud market are Adobe, Microsoft, HubSpot, Cision, etc. 

Here are further details about the market share owned by the top players in the Marketing cloud market.

Marketing cloud software	Market Share
Salesforce	14.7%
Adobe	11.1%
Microsoft	7.4%
HubSpot	5.5%
Cision	4.8%

Source: Vention teams.

20. Salesforce owns 38.3% of the Sales Cloud market worldwide. 

It is 3 times higher than the market share of the second-place holder, Microsoft Dynamics 365 Sales. 

The top competitors of Salesforce in the sales cloud market are Microsoft, Oracle, SAP, and Veeva. 

Here are further details about the market share of top companies in the sales cloud market.

Sales cloud software	Market Share
Salesforce	38.3%
Microsoft	11.6%
Oracle	8.1%
SAP	7.1%
Veeva	6.6%

Source: Vention teams.

21. Salesforce has claimed almost half of the Service cloud market share. 

With almost 45% of the market share, Salesforce is the leading player in the service cloud market. Comparatively, Oracle and Zendesk own a small share of the service cloud market. 

The following table displays the market share of the key companies in the service cloud market. 

Service cloud provider	Market Share
Salesforce	44.9%
Oracle	8.4%
Zendesk	6.5%

Source: Vention teams.

Salesforce Valuation

22. Salesforce is currently valued at $200.76 billion. 

With that valuation, Salesforce is the world’s 49th most valuable company. 

Here are further details about the market value of Salesforce recorded over the past years:

Year	Market Value of Salesforce	Change in the market value
2023	$200.76 billion	51.42%
2022	$132.58 billion	-47.03%
2021	$250.31 billion	22.57%
2020	$204.22 billion	41.56%
2019	$144.26 billion	37.68%
2018	$104.78 billion	41.9%
2017	$73.84 billion	54.82%
2016	$47.69 billion	-8.38%
2015	$52.05 billion	39.1%

How many companies use Salesforce

23. More than 150,000 companies use Salesforce. 

Some of the major companies that rely on Salesforce are Spotify, US Bank,  Amazon Web Services, Toyota, T-Mobile, and Macy’s.

24. 30% of the Salesforce CRM consumers are from the professional services industry.

Other top segments that use the Salesforce CRM are manufacturing Banking, and financial services. This CRM product of Salesforce helps consumers manage contact information, marketing, support sales, and customer support with the help of different cloud services.

Here is a further breakdown of the Salesforce CRM consumers in different industries. 

Industry	Share of Salesforce consumers in the industry
Professional services	29.2%
Manufacturing	11.9%
Banking and financial services	9.7%
Retail	8.5%
Consumer packaged goods	4.9%
Media	3.6%
Leisure and hospitality	3.4%
Utilities	3.5%
Life sciences	3%
Healthcare	3.1%
Other	19.2%

25. The highest consumers of Sales CRM software are from the United States.

They make up 59% of the Salesforce CRM consumers. At the same time, the second-highest share of CRM software consumers is located in the United Kingdom. 

Here are further details about the share of Salesforce CRM software consumers in different countries worldwide. 

Country	Share of Salesforce CRM software consumers
The United States	59%
United Kingdom	16.5%
France	4.6%
Netherlands	3.2%
Germany	2.6%
Australia	2.1%
Canada	1.3%
Belgium	1%
Other	9.7%

26. Most of the Salesforce clients are from  California.

California is the home to 9,018 Salesforce customers. Other top cities that have Salesforce clients are New York and Texas, with 3,913 and 3891 Salesforce clients, respectively.

27. 49% of the salesforce clients are small businesses with less than 50 employees. 

40% of the salesforce clients are medium-sized companies. At the same time, the remaining 11% are large enterprises that have more than 1000 employees. 

28. 90% of the Fortune 500 companies use Salesforce to manage their business relationships.

Comparatively, 83% of the Fortune 500 companies used Salesforce in 2017. Some of the top clients of Salesforce among the Fortune 500 Companies are

• Amazon
• Walmart Inc.
• McKesson Corporation
• UnitedHealth Group Inc.
• Toyota Motor
• Bharat Petroleum Corporation Limited, and others.

Salesforce Usage Statistics

29.  180,507 websites worldwide use Salesforce. 

Out of these, only 45,979 websites are active.

Here are further details about the top websites that use Salesforce.

• 0.94% (9,358 websites) of the top 1 million websites use Salesforce. 
• 3.01% (3,010 websites) of the top 100k websites use Salesforce. 

Source: Built with trends. 

30. The United States is the home to the highest number of websites that use Salesforce. 

24,880 websites in the United States use Salesforce. The United Kingdom and Australia are the second and third largest countries home to websites that use Salesforce services. 

Here are further details about the countries home to most websites using Salesforce services. 

Country	Number of Websites using Salesforce services
United States	24,880
United Kingdom	2,306
Australia	2,223
Spain	1,726
Germany	1,645
Canada	1,249
Netherlands	1,008
Japan	887
France	726

Source: Built with trends. 

31. 30% of the companies that use Salesforce services expect to improve customer experience. 

The companies that use Salesforce expect the results like a reduction in time and improved accuracy. 

Here are further details about the results salesforce clients expect once they start using its services. 

Results Expected	Share of clients using Salesforce
improved customer experience	30%
higher employee productivity	23%
operational improvements	25%
faster research and development (R&D) and product development	22%.

Salesforce ROI statistics

32. Salesforce Marketing Cloud helped the organizations yield a return on investment of 299% during the three years. 

According to research conducted by Forrester, Salesforce managed to provide huge returns on investments to its clients. 

The report also highlighted that Salesforce –

• Raised the site conversion rates by 60% in three years.
• Drove over a $5 million increase in revenue across all the channels. 
• Saved 60% of the time required during building and running marketing campaigns. 
• Reduced 90% of post-campaign reporting efforts
• Increased the average order value by 35% in three years. 

33. The average ROI period with Salesforce CRM is 13 Months. 

During this period, most of the Salesforce CRM consumers reported earning an average ROI of 70%.

34. Salesforce helped to increase the conversion rates of its clients by 44%.

According to the survey, Salesforce also played a major role in boosting the productivity and win rates of the organization. 

Here are further details about how Salesforce helped its clients improve their returns. 

Metrics	Percentage of Increase
Productivity	41%
Win Rates	21%
Time to Close a Sale	23%
Collaboration	40%
Conversion Rates	44%

Salesforce Layoffs 

35. Salesforce laid off 10% of its employees in 2023. 

In January 2023, Salesforce laid off over 8,000 employees. This layoff was in addition to eliminating 1,000 employees in November 2022. 

This was one of the biggest layoffs in tech history. The company cited post-pandemic over hiring as the reason. 

36. Salesforce offered at least five months of pay to the laid-off clients in a generous severance package. 

The package further included six months of health insurance benefits and at least two months of career resources and other perks. 

37. Salesforce looks forward to hiring 3,300 people in the last quarter of 2023. 

After a 10% cut in the workforce, Salesforce is looking forward to expanding its workforce by the end of 2023. The new hires will be split into engineering, Sales, and data cloud departments. 

Know more about layoffs with our article on Layoff Statistics.

Salesforce Employees

38. Salesforce has 79,390 employees as of 2023. 

This is an increase of 7.95% in the Salesforce employee count compared to the previous year. 

With the rapid growth in the number of employees, Salesforce ensures that their company culture and employee experience remain best. It was named in the list of top 5 employers in eleven countries and stood first in Spain, France, and the Netherlands. 

Here are further details about the number of employees working in Salesforce over the past years.

Year	Number of Employees	Percentage Increase
2023	79,390	7.95%
2022	73,541	29.92%
2021	56,606	15.52%
2020	49,000	40%
2019	35,000	20.69%
2018	29,000	16%
2017	25,000	31.58%

39. 50.7% of the Salesforce employees are from underrepresented groups as of 2023. 

Salesforce does its best to welcome minority groups, LGBTQ employees, and people of all genders, ages, and abilities. 

Source: Salesforce. 

40. 35.7% of the Global Employees in Salesforce are female. 

64.1% of the global employees working with Salesforce are male, while 0.2% of the employees are non-binary, other, or undisclosed. 

Source: Salesforce. 

41. 61.4% of the Salesforce employees working in the United States are Men. 

38.3% of the Salesforce employees in the United States are Women, and 0.3% of the employees belong to the category of non-binary, other, or undisclosed. 

Source: Salesforce. 

42. Salesforce employees are highly diversified. 

55.7% of the Salesforce employees in the United States are White, while 25.9% are Asian. The lowest percentage of employees are Native American or Native Alaskan.

Here are further details about the race or ethnicity of the Salesforce employed in the United States. 

Race/Ethnicity	Percentage of employed
White	55.7%
Asian	25.9%
Hispanic or Latin	5.3%
Black or African-American	4.8%
Multiracial	2.9%
Undisclosed	4.8%
Native Hawaiian or other Pacific Islander	0.3%
Native American or Native Alaskan	0.2%

Source: Salesforce. 

Salesforce Acquisitions

43. Slack is the largest acquisition made by Salesforce. 

Salesforce paid $27.7 billion to acquire this company. Other major acquisitions made by Salesforce are:

• Tableau:$15.7 billion
• MuleSoft: $6.5 billion
• Demandware: $2.8 billion
• ExactTarget:$2.5 billion.

44. Salesforce has made 57 acquisitions over the past years. 

The first company acquired by Salesforce in 2006 was Sendia. It paid $15 million for this mobile web service firm acquisition. 

Here are further details about the companies acquired by Salesforce. 

Company	Year of acquisition
Sendia, Kieden	2006
Koral	2007
Instranet	2008
Jigsaw, Heroku, Activa Live Chat	2010
Dimdim, Radian6, Rypple	2011
Buddy Media, GoInstant	2012
ExactTarget	2013
RelateIQ	2014
Toopher, Tempo, MinHash, SteelBrick	2015
Demandware, Quip	2016
Sequence	2017
MuleSoft, Rebel, Datorama	2018
Tableau	2019
Slack Technologies	2021
Troops.ai	2022
Airkit.ai	2023

Other smaller acquisitions made by Salesforce between 2019 and 2021 included  ClickSoftware, Acumen Solutions, Vlocity, Phennecs, and Service Trace. 

Salesforce Competitors

Some of the top competitors of Salesforce are HubSpot, Microsoft, Adobe, and SAP. Let us take a look at the latest statistics related to these companies. 

1. Adobe 

45. Adobe generated a revenue of $17.61 billion in 2022. 

This was a 12% increase in revenue compared with the previous year. The revenue of Adobe has been in billions since the year 2005. 

46.  Adobe generated $14.361 billion in revenue during the nine months of 2023. 

This is $1.12 billion greater than the revenue recorded in the nine months of the previous year.  While in the third quarter of 2023, the company generated $4.890 billion in revenue. 

47.  Adobe has 25,988 employees.

52% of these employees work in the United States. Besides, 33.8% of Adobe’s workforce are women. 

2. Microsoft

48.  The Market value of Microsoft is  $2.359 trillion as of 2023. 

Comparatively, the market cap of Microsoft  was $1.82 trillion in 2022 and $2.57 in 2021

49. The annual revenue of Microsoft is forecasted to be $211.92 billion as of 2023. 

This is a 7% increase in revenue compared to the previous year. In 2022, the company generated $198.27 billion in revenue.

50. The net income of Microsoft is expected to be $72.36 billion as of 2023. 

This is a slight decline in the income compared to the previous year. In 2022, the net income of Microsoft was $72.74 billion. 

51. The number of daily active users of Microsoft Teams is 270 million.

Microsoft Teams is one of the best Slack alternatives, and its usage has doubled over the past year. Before the COVID-19 outbreak, the number of daily active users of Microsoft Teams was just 75 million in 2020.

3. HubSpot

52. HubSpot has more than 184,000 customers as 0of 2023. 

With its customers being spread across 120 countries, it is one of the top sales analytics platforms and a CRM platform. Some of their top clients are:

•  Reddit
•  DoorDash
• Eventbrite
• Tumblr

53. 1,368,477 websites worldwide use HubSpot. 

Out of these, only 545,937 are live websites. Besides, 5.57% (557 websites) of the top 10k websites use HubSpot services.

 Here are further details about the usage of HubSpot:

• 2.87% (28,704 websites) of the top 1 million websites use HubSpot services. 
• 4.74% (4,738 websites) of the t5op 100k websites use HubSpot

54. HubSpot generated a total revenue of $1.731 billion in 2022. 

This was 33% more than that generated in the previous year. The company is expected to generate a total revenue in the range of $2.050 billion to $2.060 billion in the year 2023. 

55. Over 4,225 employees work at HubSpot.

Out of these, 2,813 employees are from the North and Latin America regions, and 1,082 employees are from Europe. The remaining 330 employees work in the Asia Pacific. 

4. Oracle

56. Oracle is expected to generate $49.95 billion in Revenue as of 2023. 

This is an increase of 7.51 billion as compared to the previous year.  Oracle generated a revenue of $42.44 billion in 2022. The company’s cloud services account for more than half of its revenue. 

57. The net income of Oracle is recorded to be $8.503 billion as of 2023. 

This was an increase of 1.786 billion compared to the previous year. In 2022, it generated a net income of 6.717 billion in 2022. However, it still needs to improve its net income to return to the benchmark of $13 billion.

58. The number of employees working at Oracle is 164,000.

This is an increase of 21,000 employees compared to the previous year. In 20022, the number of employees working at Oracle was 143,000.

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