58 Salesforce Statistics For 2024 (Growth, Usage, & Impact)

With more than 150,000 clients, Salesforce is one of the major global players in the SaaS scene.

Besides, the latest Salesforce statistics reveal that the company generated $31.35 billion in its 2023 fiscal year.

These numbers are just the big picture, but they get more impressive as you get into deeper insights. 

So, if you want to know more about Salesforce or just look forward to staying updated with the latest trends in the market, read this article till the end to grab insights into the latest facts and figures about Salesforce. 

Salesforce Statistics 2024: Top picks 

  1. Salesforce owns a 23% share of the global CRM market as of the beginning of 2024.
  1. The current market value of Salesforce is $200.76 billion. 
  1. Salesforce generated $16.85 billion in revenue in the first two quarters of 2023.
  1. Salesforce’s revenue was recorded to be $31.35 billion in 2023. 
  1. Salesforce generated the highest revenue in the Americas region in 2023, amounting to 21.250 billion.
  1. Over 150,000 companies, including Amazon and Spotify, use Salesforce’s services.
  1. As we enter 2024, Salesforce has 79,390 employees.
  1. Salesforce has acquired 57 companies over the past 17 years. 
  1. Salesforce laid off 10% of its employees (approximately 8,000) at the beginning of 2023.  

About Salesforce

FoundedFebruary 3, 1999
HeadquartersSalesforce TowerSan Francisco, California, U.S
Employees79,390
Revenue$31.35 billion
Net income$208 million
Stock SymbolNYSE: CRM
FoundersMarc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez

Salesforce Annual Revenue

  1. Salesforce generated $16.85 billion in revenue in the first six months of 2023. 

According to the Salesforce investor’s report, the company generated $8.25 billion in the first quarter and $8.60 billion in the second quarter of 2023. 

  1. Salesforce generated $31.35 billion of revenue in its 2023 fiscal year.

This is the highest revenue recorded by Salesforce to date. Most of the contribution in the revenue was made by the subscription and support segment. It is responsible for bringing revenue worth close to $29 billion.

Revenue Generated by Salesforce

Here are further details about the revenue generated by Salesforce over the past fiscal years.

Fiscal YearRevenue generated by Salesforce
2023$31.35 billion
2022$26.49 billion
2021$21.25 billion
2020$17.1 billion
2019$13.28 billion
2018$10.54 billion
2017$8.39 billion
2016$6.67 billion
2015$5.37 billion
2014$4.07 billion
  1. Salesforce generated a net income of $208 million as of fiscal year 2023. 

The net income in fiscal year 2023 is considerably low compared to the income from Salesforce over the past two years. However, it is higher than the income salesforce generated in 2020. 

Salesforce Net Income

The following table provides further details on the net income of Salesforce worldwide over the previous fiscal years. 

Fiscal YearSalesforce Net Income 
2023208 million
20221,444 million
20214,072 million
2020126 million
20191,110 million
2018360 million
2017323 million
2016-47 million
2015-263 million

Salesforce Revenue by Region

  1. Salesforce generated the highest revenue in the American region as of the 2023 fiscal year.

The American region is the biggest market for Salesforce, generating $21.25 billion. Europe is the second largest market, generating a revenue of $7.163 billion in fiscal year 2023. 

Revenue Generated by Salesforce in Different Regions

Here are further details about the revenue generated by Salesforce in different regions over the past fiscal years:

Fiscal YearAmericaEuropeAsia Pacific
202321,250 million7,163 million2,939 million
202217,983 million6,016 million2,493 million
202114,736 million4,501 million2,015 million
202012,051 million3,430 million1,617 million
20199,445 million2,553 million1,284 million
20187,621 million1,916 million1,003 million
20176,224.97 million1,373.55 million793.47 million
20164,910.75 million1,162.8 million593.66 million
20153,868.33 million984.92 million520.34 million

How much revenue does Salesforce generate from its services?

  1. Service Cloud generated a revenue of $7.37 billion as of fiscal year 2023. 

The service cloud generated the highest revenue among all the services offered by Salesforce. 

In the fiscal year 2023, the service cloud generated 1 billion more in revenue than the previous year.

Here are further details about the revenue generated by the service cloud over the past fiscal years:

Fiscal YearRevenue generated by Service Cloud
20237,369 million
20226,474 million
20215,377 million
20204,466 million
20193,621 million
20182,883 million
20172,320.7 million
20161,817 million
20151,320.2 million

Source: Statista

  1. Sales Cloud services generated $6.83 billion in the fiscal year 2023.

This is an increase of $842 million as compared to the previous year. Sales Cloud holds the second-highest share of revenue generated by the services offered by Salesforce. 

Here are further details about the revenue generated by Sales Cloud over the past years:

Fiscal YearRevenue generated by Service Cloud
20236,831 million
20225,989 million
20215,191 million
20204,598 million
20194,040 million
20183,588 million
20173,060.6 million
20162,699 million
20152,443 million

Source: Statista. 

  1. The marketing and commerce cloud generated $4.52 billion in revenue as of the fiscal year 2023.

The Salesforce platform and other services will generate $5.96 billion in 2023. In contrast, the data services are forecasted to generate $4.34 billion simultaneously. 

The following table shows the revenue generated over tha past years from the Marketing and commerce cloud, data, Salesforce platform, and other services. 

Fiscal YearMarketing & commerce cloudDataSalesforce platform and other
20234,5164,3385,967
20223,9023,7834,509
20213,1332,9513,324
20202,5061,6862,787
20191,8982,854
20181,3821,913
2017933.31,441.6
2016654.11,034.7
2015505.3745.3

Source: Statista. 

Salesforce Revenue from Various Segments

  1. The professional services and other services of Salesforce generated $2.33 billion in its 2023 fiscal year.

However, this number exceeds the revenue generated by professional and other services of Salesforce over the past years. Comparatively, a large share of revenue is generated from the subscription and support services. 

Here are further details about the revenue generated from different sectors of Salesforce over the past fiscal years.

Fiscal YearSubscription and supportProfessional services and other
202329,021 million2,331 million
202224,657 million1,835 million
202119,976 million1,276 million
202016,043 million1,055 million
201912,413 million869 million
20189,710.54 million769.47 million
20177,756.2 million635.78 million
20166,205.6 million461.62 million
20155,013.76 million359.82 million

Salesforce Market Share 2024

  1. Salesforce holds 23% of the Global CRM Market as of 2024. 

It holds the market share owned by three other top competitors. Some of the top competitors of Salesforce in the CRM industry are Microsoft, Oracle, SAP, Adobe, etc. 

Market Share of Top Competitors in CRM Industry

The following table displays the market share of the CRM market.

CRM SoftwareMarket Share
Salesforce23%
Microsoft5.7%
Oracle4.8%
SAP4.6%
Adobe 3.6%

Source: Vention teams.

  1. Salesforce holds 14.7% of the market share in the marketing cloud industry. 

The other top competitors of Salesforce in the marketing cloud market are Adobe, Microsoft, HubSpot, Cision, etc. 

Here are further details about the market share owned by the top players in the Marketing cloud market.

Marketing cloud softwareMarket Share
Salesforce14.7%
Adobe11.1%
Microsoft7.4%
HubSpot5.5%
Cision4.8%

Source: Vention teams.

  1. Salesforce owns 38.3% of the Sales Cloud market worldwide. 

It is 3 times higher than the market share of the second-place holder, Microsoft Dynamics 365 Sales. 

The top competitors of Salesforce in the sales cloud market are Microsoft, Oracle, SAP, and Veeva. 

Here are further details about the market share of top companies in the sales cloud market.

Sales cloud softwareMarket Share
Salesforce38.3%
Microsoft11.6%
Oracle8.1%
SAP7.1%
Veeva6.6%

Source: Vention teams.

  1. Salesforce has claimed almost half of the Service cloud market share. 

With almost 45% of the market share, Salesforce is the leading player in the service cloud market. Comparatively, Oracle and Zendesk own a small share of the service cloud market. 

The following table displays the market share of the key companies in the service cloud market. 

Service cloud providerMarket Share
Salesforce44.9%
Oracle8.4%
Zendesk6.5%

Source: Vention teams.

Salesforce Valuation

  1. Salesforce is currently valued at $200.76 billion. 

With that valuation, Salesforce is the world’s 49th most valuable company. 

Here are further details about the market value of Salesforce recorded over the past years:

YearMarket Value of SalesforceChange in the market value
2023$200.76 billion51.42%
2022$132.58 billion-47.03%
2021$250.31 billion22.57%
2020$204.22 billion41.56%
2019$144.26 billion37.68%
2018$104.78 billion41.9%
2017$73.84 billion54.82%
2016$47.69 billion-8.38%
2015$52.05 billion39.1%

How many companies use Salesforce

  1. More than 150,000 companies use Salesforce. 

Some of the major companies that rely on Salesforce are Spotify, US Bank,  Amazon Web Services, Toyota, T-Mobile, and Macy’s.

  1. 30% of the Salesforce CRM consumers are from the professional services industry.

Other top segments that use the Salesforce CRM are manufacturing Banking, and financial services. This CRM product of Salesforce helps consumers manage contact information, marketing, support sales, and customer support with the help of different cloud services.

Here is a further breakdown of the Salesforce CRM consumers in different industries. 

Industry Share of Salesforce consumers in the industry
Professional services29.2%
Manufacturing11.9%
Banking and financial services9.7%
Retail8.5%
Consumer packaged goods4.9%
Media3.6%
Leisure and hospitality3.4%
Utilities3.5%
Life sciences3%
Healthcare3.1%
Other19.2%
  1. The highest consumers of Sales CRM software are from the United States.

They make up 59% of the Salesforce CRM consumers. At the same time, the second-highest share of CRM software consumers is located in the United Kingdom. 

Share of Salesforce CRM Software Consumers

Here are further details about the share of Salesforce CRM software consumers in different countries worldwide. 

CountryShare of Salesforce CRM software consumers
The United States59%
United Kingdom16.5%
France4.6%
Netherlands3.2%
Germany2.6%
Australia2.1%
Canada1.3%
Belgium1%
Other9.7%
  1. Most of the Salesforce clients are from  California.

California is the home to 9,018 Salesforce customers. Other top cities that have Salesforce clients are New York and Texas, with 3,913 and 3891 Salesforce clients, respectively.

  1. 49% of the salesforce clients are small businesses with less than 50 employees. 

40% of the salesforce clients are medium-sized companies. At the same time, the remaining 11% are large enterprises that have more than 1000 employees. 

  1. 90% of the Fortune 500 companies use Salesforce to manage their business relationships.

Comparatively, 83% of the Fortune 500 companies used Salesforce in 2017. Some of the top clients of Salesforce among the Fortune 500 Companies are

  • Amazon
  • Walmart Inc.
  • McKesson Corporation
  • UnitedHealth Group Inc.
  • Toyota Motor
  • Bharat Petroleum Corporation Limited, and others.

Salesforce Usage Statistics

  1.  180,507 websites worldwide use Salesforce. 

Out of these, only 45,979 websites are active.

Here are further details about the top websites that use Salesforce.

  • 0.94% (9,358 websites) of the top 1 million websites use Salesforce. 
  • 3.01% (3,010 websites) of the top 100k websites use Salesforce. 

Source: Built with trends

  1. The United States is the home to the highest number of websites that use Salesforce. 

24,880 websites in the United States use Salesforce. The United Kingdom and Australia are the second and third largest countries home to websites that use Salesforce services. 

Here are further details about the countries home to most websites using Salesforce services. 

CountryNumber of Websites using Salesforce services
United States24,880
United Kingdom2,306
Australia2,223
Spain1,726
Germany1,645
Canada1,249
Netherlands1,008
Japan887
France726

Source: Built with trends. 

  1. 30% of the companies that use Salesforce services expect to improve customer experience. 

The companies that use Salesforce expect the results like a reduction in time and improved accuracy. 

Here are further details about the results salesforce clients expect once they start using its services. 

Results ExpectedShare of clients using Salesforce
improved customer experience30%
higher employee productivity23%
operational improvements25%
faster research and development (R&D) and product development 22%.

Salesforce ROI statistics

  1. Salesforce Marketing Cloud helped the organizations yield a return on investment of 299% during the three years. 

According to research conducted by Forrester, Salesforce managed to provide huge returns on investments to its clients. 

The report also highlighted that Salesforce –

  • Raised the site conversion rates by 60% in three years.
  • Drove over a $5 million increase in revenue across all the channels. 
  • Saved 60% of the time required during building and running marketing campaigns. 
  • Reduced 90% of post-campaign reporting efforts
  • Increased the average order value by 35% in three years. 
  1. The average ROI period with Salesforce CRM is 13 Months. 

During this period, most of the Salesforce CRM consumers reported earning an average ROI of 70%.

  1. Salesforce helped to increase the conversion rates of its clients by 44%.

According to the survey, Salesforce also played a major role in boosting the productivity and win rates of the organization. 

Here are further details about how Salesforce helped its clients improve their returns. 

MetricsPercentage of Increase
Productivity41% 
Win Rates21% 
Time to Close a Sale23%
Collaboration40% 
Conversion Rates44% 

Salesforce Layoffs 

  1. Salesforce laid off 10% of its employees in 2023. 

In January 2023, Salesforce laid off over 8,000 employees. This layoff was in addition to eliminating 1,000 employees in November 2022. 

This was one of the biggest layoffs in tech history. The company cited post-pandemic over hiring as the reason. 

  1. Salesforce offered at least five months of pay to the laid-off clients in a generous severance package. 

The package further included six months of health insurance benefits and at least two months of career resources and other perks. 

  1. Salesforce looks forward to hiring 3,300 people in the last quarter of 2023. 

After a 10% cut in the workforce, Salesforce is looking forward to expanding its workforce by the end of 2023. The new hires will be split into engineering, Sales, and data cloud departments. 

Know more about layoffs with our article on Layoff Statistics.

Salesforce Employees

  1. Salesforce has 79,390 employees as of 2023. 

This is an increase of 7.95% in the Salesforce employee count compared to the previous year. 

With the rapid growth in the number of employees, Salesforce ensures that their company culture and employee experience remain best. It was named in the list of top 5 employers in eleven countries and stood first in Spain, France, and the Netherlands. 

Here are further details about the number of employees working in Salesforce over the past years.

YearNumber of EmployeesPercentage Increase
202379,3907.95%
202273,54129.92%
2021 56,60615.52% 
2020 49,00040%
201935,00020.69%
201829,00016%
201725,00031.58%
  1. 50.7% of the Salesforce employees are from underrepresented groups as of 2023. 

Salesforce does its best to welcome minority groups, LGBTQ employees, and people of all genders, ages, and abilities. 

Source: Salesforce. 

  1. 35.7% of the Global Employees in Salesforce are female. 

64.1% of the global employees working with Salesforce are male, while 0.2% of the employees are non-binary, other, or undisclosed. 

Source: Salesforce. 

  1. 61.4% of the Salesforce employees working in the United States are Men. 

38.3% of the Salesforce employees in the United States are Women, and 0.3% of the employees belong to the category of non-binary, other, or undisclosed. 

Source: Salesforce. 

  1. Salesforce employees are highly diversified. 

55.7% of the Salesforce employees in the United States are White, while 25.9% are Asian. The lowest percentage of employees are Native American or Native Alaskan.

Here are further details about the race or ethnicity of the Salesforce employed in the United States. 

Race/EthnicityPercentage of employed
White55.7%
Asian25.9%
Hispanic or Latin5.3%
Black or African-American4.8%
Multiracial2.9%
Undisclosed4.8%
Native Hawaiian or other Pacific Islander0.3%
Native American or Native Alaskan0.2%

Source: Salesforce

Salesforce Acquisitions

  1. Slack is the largest acquisition made by Salesforce. 

Salesforce paid $27.7 billion to acquire this company. Other major acquisitions made by Salesforce are:

  • Tableau:$15.7 billion
  • MuleSoft: $6.5 billion
  • Demandware: $2.8 billion
  • ExactTarget:$2.5 billion.
  1. Salesforce has made 57 acquisitions over the past years. 

The first company acquired by Salesforce in 2006 was Sendia. It paid $15 million for this mobile web service firm acquisition. 

Here are further details about the companies acquired by Salesforce. 

CompanyYear of acquisition
Sendia, Kieden2006
Koral2007
Instranet2008
Jigsaw, Heroku, Activa Live Chat2010
Dimdim, Radian6, Rypple2011
Buddy Media, GoInstant2012
ExactTarget2013
RelateIQ2014
Toopher, Tempo, MinHash, SteelBrick2015
Demandware, Quip2016
Sequence2017
MuleSoft, Rebel, Datorama2018
Tableau2019
Slack Technologies2021
Troops.ai2022
Airkit.ai2023

Other smaller acquisitions made by Salesforce between 2019 and 2021 included  ClickSoftware, Acumen Solutions, Vlocity, Phennecs, and Service Trace. 

Salesforce Competitors

Some of the top competitors of Salesforce are HubSpot, Microsoft, Adobe, and SAP. Let us take a look at the latest statistics related to these companies. 

1. Adobe 

  1. Adobe generated a revenue of $17.61 billion in 2022. 

This was a 12% increase in revenue compared with the previous year. The revenue of Adobe has been in billions since the year 2005. 

  1.  Adobe generated $14.361 billion in revenue during the nine months of 2023. 

This is $1.12 billion greater than the revenue recorded in the nine months of the previous year.  While in the third quarter of 2023, the company generated $4.890 billion in revenue. 

  1.  Adobe has 25,988 employees.

52% of these employees work in the United States. Besides, 33.8% of Adobe’s workforce are women. 

2. Microsoft

  1.  The Market value of Microsoft is  $2.359 trillion as of 2023. 

Comparatively, the market cap of Microsoft  was $1.82 trillion in 2022 and $2.57 in 2021

  1. The annual revenue of Microsoft is forecasted to be $211.92 billion as of 2023. 

This is a 7% increase in revenue compared to the previous year. In 2022, the company generated $198.27 billion in revenue.

  1. The net income of Microsoft is expected to be $72.36 billion as of 2023. 

This is a slight decline in the income compared to the previous year. In 2022, the net income of Microsoft was $72.74 billion. 

  1. The number of daily active users of Microsoft Teams is 270 million.

Microsoft Teams is one of the best Slack alternatives, and its usage has doubled over the past year. Before the COVID-19 outbreak, the number of daily active users of Microsoft Teams was just 75 million in 2020.

3. HubSpot

  1. HubSpot has more than 184,000 customers as 0of 2023. 

With its customers being spread across 120 countries, it is one of the top sales analytics platforms and a CRM platform. Some of their top clients are:

  •  Reddit
  •  DoorDash
  • Eventbrite
  • Tumblr
  1. 1,368,477 websites worldwide use HubSpot. 

Out of these, only 545,937 are live websites. Besides, 5.57% (557 websites) of the top 10k websites use HubSpot services.

 Here are further details about the usage of HubSpot:

  • 2.87% (28,704 websites) of the top 1 million websites use HubSpot services. 
  • 4.74% (4,738 websites) of the t5op 100k websites use HubSpot
  1. HubSpot generated a total revenue of $1.731 billion in 2022. 

This was 33% more than that generated in the previous year. The company is expected to generate a total revenue in the range of $2.050 billion to $2.060 billion in the year 2023. 

  1. Over 4,225 employees work at HubSpot.

Out of these, 2,813 employees are from the North and Latin America regions, and 1,082 employees are from Europe. The remaining 330 employees work in the Asia Pacific. 

4. Oracle

  1. Oracle is expected to generate $49.95 billion in Revenue as of 2023. 

This is an increase of 7.51 billion as compared to the previous year.  Oracle generated a revenue of $42.44 billion in 2022. The company’s cloud services account for more than half of its revenue. 

  1. The net income of Oracle is recorded to be $8.503 billion as of 2023. 

This was an increase of 1.786 billion compared to the previous year. In 2022, it generated a net income of 6.717 billion in 2022. However, it still needs to improve its net income to return to the benchmark of $13 billion.

  1. The number of employees working at Oracle is 164,000.

This is an increase of 21,000 employees compared to the previous year. In 20022, the number of employees working at Oracle was 143,000.

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FAQ

How many employees does Salesforce have?

As of 2023, Salesforce has  79,390 employees. The number of employees in 2022 was 73,541, and in 2021 was 56,606. According to these numbers, there was an increase of just 7.9% in the employee count in 2023. 

Who owns Salesforce?

Marc Benioff founded and owns Salesforce. He owns 3% of the company’s stock. Other main individual shareholders are Parker Harris (Co-Founder and Chief Technology Officer) and Bret Taylor (former co-CEO). 

How Much Does Salesforce Pay?

In the United States, Salesforce pays an average salary of $114,753 per year. The average Pay range provided by Salesforce ranges between $78,000 to $167,000. 

How many people has Salesforce fired?

Salesforce fired 8,000 employees in 2023. This was approximately 10% of their workforce, one of the biggest tech layoffs. 

Who is Salesforce’s #1 competitor?

Microsoft is Salesforce’s #1 competitor. Microsoft Dynamics 365 is one of the most used CRMs after Salesforce. Other top competitors of Salesforce are Oracle, Adobe, HubSpot, etc. 

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