Salesforce has a strong client base of over 150,000, making it a key player in the global SaaS market.
In the first half of the fiscal year 2025, the company reported an impressive revenue of $18.46 billion, demonstrating a strong financial beginning.
However, these figures only scratch the surface of Salesforce’s impact and performance. This article will explore the latest Salesforce 2024 statistics and trends, giving you valuable insights into Salesforce’s revenue, market share, usage, and more.
Salesforce Statistics 2024: Top picks
- In the first half of fiscal year 2025, Salesforce reported revenue of $18.46 billion.
- The company achieved an annual revenue of $34.86 billion for fiscal year 2024.
- With a 21.7% share, Salesforce is a leading player in the global CRM market.
- As of 2024, Salesforce employs a total of 72,682 individuals.
- More than 150,000 companies, including Amazon and Spotify, utilize Salesforce’s services.
- Over 150,000 companies, including Amazon and Spotify, use Salesforce’s services.
Salesforce Annual Revenue 2024
Salesforce reported an annual revenue of $34.86 billion for fiscal year 2024, reflecting an 11% year-over-year growth.
Breaking it down, the platform earned $9.33 billion in the second quarter, while the first quarter contributed $9.13 billion.
The following table displays the Salesforce annual revenue by year:
| Fiscal Year | Salesforce Revenue |
|---|---|
| 2025 (first half) | $18.46 billion |
| 2024 | $34.86 billion |
| 2023 | $31.35 billion |
| 2022 | $26.49 billion |
| 2021 | $21.25 billion |
| 2020 | $17.1 billion |
| 2019 | $13.28 billion |
| 2018 | $10.54 billion |
| 2017 | $8.39 billion |
| 2016 | $6.67 billion |
| 2015 | $5.37 billion |
| 2014 | $4.07 billion |
Source: Statista, Salesforce
Salesforce Revenue By Segment
In the first half of fiscal 2025, Salesforce generated $17.35 billion in subscription revenue, alongside $1.11 billion from professional services and other sources.
In fiscal year 2024, Salesforce’s subscription services generated $32.54 billion, representing 93.34% of the total revenue. Meanwhile, professional and other services contributed $2.32 billion, accounting for 3.18% of the overall revenue.
The following table highlights further details about the Salesforce revenue by segment:
| Fiscal Year | Subscription And Support | Professional Services And Other |
|---|---|---|
| 2025(first half) | $17.35 billion | $1.11 billion |
| 2024 | $32.54 billion | $2.32 billion |
| 2023 | $29.02 billion | $2.33 billion |
| 2022 | $24.66 billion | $1.84 billion |
| 2021 | $19.98 billion | $1.28 billion |
| 2020 | $16.04 billion | $1.05 billion |
| 2019 | $12.41 billion | $869 million |
| 2018 | $9.71 billion | $769.47 million |
| 2017 | $7.76 billion | $635.78 million |
| 2016 | $6.2 billion | $461.62 million |
| 2015 | $5.01 billion | $359.82 million |
Source: Statista, Salesforce
Salesforce Revenue By Region
In fiscal year 2024, Salesforce generated $23.29 billion in revenue from the Americas, representing 66.81% of its total revenue.
The European region contributed $8.13 billion, making up 23.32% of the overall share, while the Asia-Pacific region recorded $3.44 billion, accounting for 9.87% of Salesforce’s total revenue.
These figures underscore the company’s strong foothold in the Americas, with significant contributions from Europe and Asia-Pacific as well.
The following table displays the distribution of Salesforce revenue by region over the past fiscal years:
| Fiscal Year | America | Europe | Asia Pacific |
|---|---|---|---|
| 2024 | $23.29 billion | $8.13 billion | $3.44 billion |
| 2023 | 21,250 million | 7,163 million | 2,939 million |
| 2022 | 17,983 million | 6,016 million | 2,493 million |
| 2021 | 14,736 million | 4,501 million | 2,015 million |
| 2020 | 12,051 million | 3,430 million | 1,617 million |
| 2019 | 9,445 million | 2,553 million | 1,284 million |
| 2018 | 7,621 million | 1,916 million | 1,003 million |
| 2017 | 6,224.97 million | 1,373.55 million | 793.47 million |
How Much Revenue Does Salesforce Generate From Its Services?
In fiscal year 2024, Service Cloud generated $8.25 billion in revenue, reflecting an 11.89% increase from the previous year.
In fiscal year 2023, Salesforce recorded Service Cloud revenue of $7.37 billion.
The service cloud generates the highest revenue among all the services offered by Salesforce.
The following table displays the Service Cloud revenue of Salesforce by year:
| Fiscal Year | Service Cloud Revenue |
|---|---|
| 2024 | $8.25 billion |
| 2023 | $7.37 billion |
| 2022 | $6.47 billion |
| 2021 | $5.38 billion |
| 2020 | $4.47 billion |
| 2019 | $3.62 billion |
| 2018 | $2.88 billion |
| 2017 | $2.32 billion |
| 2016 | $1.82 billion |
Source: Statista.
In fiscal year 2024, Sales Cloud generated $7.58 billion from its fees, representing 23.3% of Salesforce’s total subscription and support revenue.
In comparison, Sales Cloud services generated $6.83 billion in revenue during fiscal year 2023, reflecting a 10.98% increase in revenue between 2023 and 2024.
Here is a table displaying the Sales Cloud revenue by year:
| Fiscal Year | Revenue Generated By Service Cloud |
|---|---|
| 2024 | $7.58 billion |
| 2023 | $6.83 billion |
| 2022 | $5.99 billion |
| 2021 | $5.19 billion |
| 2020 | $4.6 billion |
| 2019 | $4.04 billion |
| 2018 | $3.55 billion |
| 2017 | $3.06 billion |
| 2016 | $2.7 billion |
Source: Statista.
Marketing and Commerce Cloud generated $4.91 billion in revenue in fiscal year 2024, marking a 7.94% increase compared to the previous year.
This segment accounted for 15.1% of Salesforce’s subscription and support revenue for the year.
During the same period, Salesforce earned $6.61 billion from platform and other revenue streams and $5.19 billion from data-related revenue.
The following table shows the revenue generated by Salesforce from the Marketing and Commerce Cloud, Data, Salesforce platform, and other services.
| Fiscal Year | Marketing & Commerce Cloud | Data | Salesforce Platform And Other |
|---|---|---|---|
| 2024 | $4.91 billion | $5.19 billion | $6.61 billion |
| 2023 | $4.52 billion | $4.39 billion | $5.97 billion |
| 2022 | $3.90 billion | $3.78 billion | $4.51 billion |
| 2021 | $3.13 billion | $2.95 billion | $3.32 billion |
| 2020 | $2.51 billion | $1.69 billion | $2.79 billion |
| 2019 | $1.9 billion | – | $2.85 billion |
| 2018 | $1.38 billion | – | $1.91 billion |
| 2017 | $933.3 million | – | $1.44 billion |
| 2016 | $654.1 million | – | $1.03 billion |
Source: Statista.
Salesforce Market Share 2024
Salesforce holds 21.7% of the Global CRM Market.
In 2023, the latest CRM market data revealed that Salesforce maintained the largest market share in the industry, holding a market share over three times larger than its nearest competitors.
This strong market presence highlights Salesforce’s leadership and significant impact within the CRM industry.
The following table displays the Salesforce share in the CRM market worldwide.
| CRM Software | Market Share |
|---|---|
| Salesforce | 21.7% |
| Microsoft | 5.9% |
| Oracle | 4.4% |
| SAP | 3.5% |
| Adobe | 3.4% |
Source: CXToday
Salesforce Valuation 2024
As of 2024, Salesforce has a market capitalization of $252.58 billion.
This valuation places Salesforce as the 40th most valuable company in the world.
In comparison to the market cap of $254.71 billion recorded in 2023, Salesforce’s current market cap has declined by 0.84%.
Here are further details about the market value of Salesforce recorded over the past years:
| Year | Salesforce Market Cap | Change In The Market Cap |
|---|---|---|
| 2024 | $252.58 billion | -0.84% |
| 2023 | $254.71 billion | 92.11% |
| 2022 | $132.58 billion | -47.03% |
| 2021 | $250.31 billion | 22.57% |
| 2020 | $204.22 billion | 41.56% |
| 2019 | $144.26 billion | 37.68% |
| 2018 | $104.78 billion | 41.9% |
| 2017 | $73.84 billion | 54.82% |
Source: Companies Market Cap
Salesforce Net Income
Salesforce reported a net income of $4.14 billion for fiscal year 2024, reflecting a year-over-year increase of 1,888.46%.
As of fiscal year 2023, Salesforce reported a net income of $208 million.
The net income for fiscal year 2023 is significantly lower than Salesforce’s earnings over the past two years; however, it is still higher than the income generated in 2020.
The following table displays Salesforce’s net income worldwide by Fiscal year
| Fiscal Year | Salesforce Net Income |
|---|---|
| 2024 | 4,136 million |
| 2023 | 208 million |
| 2022 | 1,444 million |
| 2021 | 4,072 million |
| 2020 | 126 million |
| 2019 | 1,110 million |
| 2018 | 360 million |
| 2017 | 323 million |
| 2016 | -47 million |
| 2015 | -263 million |
Source: Macro Trends
How Many Companies Use Salesforce?
More than 150,000 companies use Salesforce.
Some of the major companies that rely on Salesforce are Spotify, US Bank, Amazon Web Services, Toyota, T-Mobile, and Macy’s.
Source: Salesforce
More than a third of Salesforce’s customers come from the service industry, making up 34.3% of its overall consumer base.
Other key industries with a considerable number of Salesforce customers include Finance, which accounts for 15.5%, Retail Trade at 13.9%, and Transportation at 13.6%.
The following table displays the Salesforce customers by Industry:
| Industry | Share of Salesforce Consumers |
|---|---|
| Services | 34.3% |
| Finance | 15.5% |
| Retail Trade | 13.9% |
| Transportation | 13.6% |
| Manufacturing | 11.0% |
| Public Administration | 6.9% |
| Construction | 1.0% |
| Agriculture | 0.5% |
| Mining | 0.4% |
| Wholesale Trade | 2.9% |
Source: Ascendix
The United States comprises a significant portion of Salesforce’s customer base, accounting for 61.8% of total customers.
At the same time, the United States represents 13.9%, making it the second-largest share of Salesforce customers.
Here is a table displaying the Share of Salesforce Customers by Country
| Country | Share of Salesforce Customers |
|---|---|
| The United States | 61.8% |
| United Kingdom | 13.9% |
| France | 4.9% |
| Netherlands | 3.2% |
| Germany | 2.7% |
| Australia | 21.8% |
| Other | 12.6% |
Source: Ascendix
90% of the Fortune 500 companies use Salesforce to manage their business relationships.
Comparatively, 83% of the Fortune 500 companies used Salesforce in 2017. Some of the top clients of Salesforce among the Fortune 500 Companies are
- Amazon
- Walmart Inc.
- McKesson Corporation
- UnitedHealth Group Inc.
- Toyota Motor
- Bharat Petroleum Corporation Limited, and others.
Salesforce ROI statistics
Salesforce Marketing Cloud helped the organizations yield a return on investment of 299% during the three years.
According to research conducted by Forrester, Salesforce managed to provide huge returns on investments to its clients.
The report also highlighted that Salesforce –
- Raised the site conversion rates by 60% in three years.
- Drove over a $5 million increase in revenue across all the channels.
- Saved 60% of the time required during building and running marketing campaigns.
- Reduced 90% of post-campaign reporting efforts
- Increased the average order value by 35% in three years.
The average ROI period with Salesforce CRM is 13 Months.
During this period, most Salesforce CRM consumers reported earning an average ROI of 70%.
Salesforce helped to increase the conversion rates of its clients by 44%.
According to the survey, Salesforce also played a major role in boosting the organization’s productivity and win rates.
Here are further details about how Salesforce helped its clients improve their returns.
| Metrics | Percentage Of Increase |
|---|---|
| Productivity | 41% |
| Win Rates | 21% |
| Time to Close a Sale | 23% |
| Collaboration | 40% |
| Conversion Rates | 44% |
Salesforce Layoffs 2024
In July 2024, Salesforce Inc. laid off around 300 employees as part of its effort to streamline operations.
These layoffs reflect the tech industry’s ongoing trend of cutting costs following years of aggressive hiring. Earlier in the year, Salesforce also reduced its workforce by approximately 700.
In January 2023, Salesforce laid off over 8,000 or 10% of its employees. This layoff was in addition to eliminating 1,000 employees in November 2022.
This was one of the biggest layoffs in tech history. The company cited post-pandemic over-hiring as the reason.
Know more about layoffs with our article on Layoff Statistics.
Salesforce Employee Count
As of 2024, Salesforce employs 72,682 individuals, representing an 8.45% decrease from the previous year.
Salesforce has 79,390 employees as of 2023.
With the rapid growth in the number of employees, Salesforce ensures that their company culture and employee experience remain best. It was named in the list of top 5 employers in eleven countries and stood first in Spain, France, and the Netherlands.
Plus, in 2023, Salesforce was recognized as the 2nd Most Innovative Company, 4th Best Workplace in the World, and 4th Best Workplace in Technology.
The following table highlights the number of employees at Salesforce by year:
| Year | Number of Employees | Percentage Increase |
|---|---|---|
| 2024 | 72,682 | -8.45% |
| 2023 | 79,390 | 7.95% |
| 2022 | 73,541 | 29.92% |
| 2021 | 56,606 | 15.52% |
| 2020 | 49,000 | 40% |
| 2019 | 35,000 | 20.69% |
| 2018 | 29,000 | 16% |
| 2017 | 25,000 | 31.58% |
Source: Salesforce.
Salesforce Acquisitions
Slack is the largest acquisition made by Salesforce.
Salesforce paid $27.7 billion to acquire this company. Other major acquisitions made by Salesforce are:
- Tableau:$15.7 billion
- MuleSoft: $6.5 billion
- Demandware: $2.8 billion
- ExactTarget:$2.5 billion.
Salesforce has made 57 acquisitions over the past years.
The first company acquired by Salesforce in 2006 was Sendia. It paid $15 million for this mobile web service firm acquisition.
Here are further details about the companies acquired by Salesforce.
| Company | Year Of Acquisition |
|---|---|
| Sendia, Kieden | 2006 |
| Koral | 2007 |
| Instranet | 2008 |
| Jigsaw, Heroku, Activa Live Chat | 2010 |
| Dimdim, Radian6, Rypple | 2011 |
| Buddy Media, GoInstant | 2012 |
| ExactTarget | 2013 |
| RelateIQ | 2014 |
| Toopher, Tempo, MinHash, SteelBrick | 2015 |
| Demandware, Quip | 2016 |
| Sequence | 2017 |
| MuleSoft, Rebel, Datorama | 2018 |
| Tableau | 2019 |
| Slack Technologies | 2021 |
| Troops.ai | 2022 |
| Airkit.ai | 2023 |
Other smaller acquisitions made by Salesforce between 2019 and 2021 included ClickSoftware, Acumen Solutions, Vlocity, Phennecs, and Service Trace.
Conclusion: Salesforce Dominated The CRM Market With 21.7% Of The Market Share
With a global customer base exceeding 150,000, Salesforce stands as the leading service provider in both the CRM and SaaS markets.
Salesforce generated revenue of $34.86 billion in fiscal year 2024, with a market share of 21.7% in the CRM market.
Additionally, With a workforce exceeding 79,000 dedicated employees, Salesforce significantly impacts various industries, providing considerable returns on investment for its customers.
