Canva has helped empower millions of creators to create stunning and impactful visuals. Hundreds of companies, including 85% of Fortune 500 ones, have streamlined design processes and driven significant cost savings using Canva.
Let us take a closer look at the platform by reviewing its user base, usage, revenue, market share, and more.
Canva Statistics 2024 (Top Picks)
- Canva has 135 million active monthly users.
- Canva is used in 190 countries worldwide.
- 85% of the Fortune 500 companies use Canva.
- Canva generated a revenue of $1.7 billion in 2023.
- Canva is valued at $25.5 billion.
- Canva has a market share of 9.72% in the Graphics market.
- Over 50 million students and teachers use ‘Canva for Education.’
- Canva has more than 3,500 employees worldwide.
About Canva
| Founded in | 2012 |
| Founders | Cliff Obrecht, Melanie Perkins, and Cameron Adams |
| Headquarter | Sydney, Australia |
| Active monthly users | 135 million(Q3 2023) |
| Available in | 190 countries |
| Revenue | $1.7 billion |
| Valuation | $25.5 billion |
| Market Share | 9.72% (Graphics Market) |
How many people use Canva?
Canva is easy to use for beginners as well as non-designers. Most people use the app to create social media graphics, presentations, and marketing carousals.
Here are further details about the number of Canva users.
Canva has 135 million active monthly users as of Q4 2023.
Out of these 135 million, 16 million are the platform’s paying subscribers.
The number of Canva users grew rapidly between 2019 and 2021. Within three years, the app gained 80 million users.
The highest increase in the number of Canva users was seen in 2022. The number grew by 50 million in the year.
Further, in 2023, the number of Canva users increased by 25 million.
The following table displays the number of Canva users recorded over the past years:
| Year | Number of Canva users |
|---|---|
| 2023 | 135 million |
| 2022 | 110 million |
| 2021 | 60 million |
| 2020 | 40 million |
| 2019 | 30 million |
Source: Canva, Canva Templates.
Canva Users by Country
Canva’s global community spans continents, with millions of creators expressing themselves visually.
Let’s take a look at the details about the countries where Canva is most popular.
Canva is used in 190 countries worldwide.
This means the app is used in 97.4% of the nations around the world.
Canva is most popular in the United States and receives 16.34% of the traffic from the country. The app is also popular in Brazil and Mexico.
The following table displays the countries that send the highest traffic to Canva.
| Country | Share of Canva use |
|---|---|
| The United States | 16.34% |
| Brazil | 8.2% |
| Mexico | 7.62% |
| Philippines | 5.62% |
| India | 4.15% |
| Others | 58.08% |
Source: Similar Web.
Demographics of Canva Users
Canva’s popularity transcends demographics, connecting a diverse audience of millions. From young entrepreneurs to established CEOs, all find their creative voice through this design platform.
Here are the details about the Canva users that belong to different demographics.
60.17% of the Canva users are female, while 39.83% are male.
Canva’s user base includes more females than males.
The share of female users of Canva has increased from 55% in 2022 to 60% in 2023.
Source: Similar web.
30.57% of Canva users are aged 25 to 30.
On the other hand, the least number of Canva users are aged more than 65 years.
Overall, a large share of Canva users are between 18 and 44 years old.
Here is a table showing the share of Canva users that belong to different age groups:
| Age Group | Canva Users Share |
|---|---|
| 18 to 24 years | 23.56% |
| 25 to 34 years | 30.57% |
| 35 to 44 years | 20.35% |
| 45 to 54 years | 13.27% |
| 55 to 64 years | 7.87% |
| More than 65 years | 4.38% |
Source: Similar Web.
Canva Usage by Industry
The majority of Canva users are from the education and non-profit industries. This is because Canva has separate plans for these industries, which allows them to use Canva for free or at a lower cost.
In this section, you will find details about the industries that use Canva the most.
2,095 Canva customers are from the education industry.
The highest number of Canva users belongs to the education sector. The marketing industry closely follows the education industry in Canva usage.
The following table displays the number of Canva customers in different industries.
| Industry | Number of Canva customers. |
|---|---|
| Education | 2,095 |
| Marketing | 2,049 |
| Social media | 1,492 |
| Digital Marketing | 1,492 |
| Technology | 939 |
| Social media marketing | 922 |
| SEO | 896 |
Source: 6sense.
How many Fortune 500 companies use Canva?
With Canva’s help, Salesforce achieved a remarkable 66% reduction in the cost per design and a 63% increase in design production.
Similarly, businesses of all sizes, including Fortune 500 companies, have recorded a positive ROI after using Canva.
Let us take a look at the details about the Fortune 500 companies that are using Canva.
85% of the Fortune 500 companies use Canva.
Some of the Fortune 500 companies that use Canva are FedEx, L’Oréal, Salesforce, Zoom, and Starbucks.
Major reasons Fortune 500 companies prefer to use Canva are ease of use, collaboration features, functionality, and more.
Source: Canva.
Canva Financials
With annual revenue surpassing $1 billion and a valuation exceeding $20 billion, Canva has become one of the most successful companies worldwide.
In this section, I have provided the latest facts and figures on the revenue, funding, and valuation of Canva.
Canva generated a revenue of $1.7 billion in 2023
The revenue generated by Canva displayed a year-over-year growth of 35%. In the year 2021, the app generated a revenue of $1 billion.
Canva witnessed a huge jump in its revenue between 2019 and 2021. The revenue grew by $395 million in 2020 and $500 million in 2021.
The following table provides further insights into the revenue generated by Canva over the years.
| Year | Revenue generated by Canva over the years. |
|---|---|
| 2023 | $1.7 billion |
| 2021 | $1 billion |
| 2020 | $500 million |
| 2019 | $105 million. |
| 2018 | $84 million |
| 2017 | $60 million. |
Source: Latka.
Canva is valued at $25.5 billion.
Canva was valued at $25.5 billion in the secondary market as of Q3 2023.
The app’s valuation decreased by 36% compared to the most recent revelations. Earlier, Canva was valued at $40 billion.
Here is a table displaying the valuation on Canva recorded over the years.
| Year | Canva Valuation |
|---|---|
| 2023 | $25.5 billion |
| 2022 | $26 billion |
| 2021 | $40 billion |
| 2020 | $6 billion |
| 2019 | $2.5 billion |
| 2018 | $1 billion |
Source: The information.
Canva has raised a total funding of $569 million till Q3 2023.
In 2019, the app managed to raise $155 million in funding. Meanwhile, in 2021, it raised a total of $271 million.
The following table displays the details about the funding raised by Canva over the years.
| Month, Year | Amount | Round |
|---|---|---|
| May 2019 | $70.0 million | Series D |
| Oct 2019 | $85.0 million | Series D |
| Jun 2020 | $60.0 million | Late VC |
| Apr 2021 | $71.0 million | Late VC |
| Sep 2021 | $200 million | Late VC |
| Aug 2023 | N/A | Secondary |
Source: Dealroom.
Canva Market Share
Canva has emerged as a dominant force and has managed to captivate a large share of users over the years. This impressive user growth is due to its features like a simple interface, vast library of templates, and collaboration features.
Here are further details about the market share owned by Canva in the graphics market.
Canva has a market share of 9.72% in the Graphics market.
Adobe Photoshop owns 41.87% of the graphics market. Canva stands fourth with 9.72% of the share in the graphics market.
The table below shows a further breakdown of the graphics market share:
| Graphics Tool | Market Share |
|---|---|
| Adobe Photoshop | 41.87% |
| Adobe InDesign | 26.36% |
| Adobe Illustrator | 12.37% |
| Canva | 9.72% |
| SketchUp | 3.77% |
| Cinema 4D | 1.64% |
| CorelDRAW | 1.38% |
Source: Datanyze.
Canva Usage Statistics
Millions of people worldwide have used Canva to create designs, infographics, presentations, and more.
Let us take a closer look at the usage of Canva in this section.
Users have created more than 15 billion designs using Canva.
Of these, 10 billion designs have been made in the last two years alone.
Furthermore, 200 designs are created with Canva every second, which translates to 8.6 million designs each day.
In the year 2021, Canva reported that 3.5 billion designs were created in that year alone.
Source: Canva, Style Factory.
1 billion presentations and slide shows have been created on Canva.
Plus, the users created 160 million infographics, 200 million business cards, and more than 15 million charts using Canva.
Source: Canva, style factory.
There are more than 6,056 fonts on Canva.
985 of these fonts are in English, and 5,071 are in other languages.
‘Amiro’ is the most popular font on Canva and has been used in more than 13.5 billion designs to date!
Source: Canva.
Over 100 million images, graphics, and video elements are stocks.
Of these stocks, 75 million are premium.
Further, 610K templates are available on Canva. Of these, 350K are premium.
Additionally, there are 160 million infographics on Canva.
Source: Canva.
Canva Traffic
Canva attracts a massive audience due to its user-friendly nature. This has increased its traffic, displaying its rising popularity among individuals and businesses seeking an accessible and versatile design tool.
Let’s take a look at the traffic recorded on Canva and other details related to it.
Around 540 million monthly visits are recorded on Canva.com every month.
A bounce rate of 26.62% is recorded on the website. Further, the visitors visit 5.09 pages in one visit.
The average duration of a visit on Canva.com is 10 minutes 30 seconds.
Source: Similar Web.
75.03% of the traffic received on Canva.com is direct traffic.
18.42% of the traffic comes from referrals. At the same time, 3.45% of the traffic is from social media sites.
Canva receives the highest traffic share (29.59%) from Facebook out of all social media platforms. YouTube, Facebook Messenger, and WhatsApp Web follow Facebook.
The following table displays the share of traffic received on Canva.com through different social media sites.
| Social Media Platforms | Percentage of traffic that comes from these social media platforms. |
|---|---|
| 29.59% | |
| YouTube | 28.5% |
| Facebook Messenger | 12.97% |
| Whatsapp Web | 11.94% |
| 6.34% | |
| Others | 10.65% |
Source: Similar Web.
Canva for Education
Canva for Education has emerged as a transformative tool. It has empowered educators and students to create engaging and visually appealing content.
It further helps students and teachers to collaborate on projects and enhance the overall education experience.
Here are further details about Canva for Education users and more.
Over 50 million students and teachers use Canva.
This number doubled compared to the previous year. In 2022, Canva for Education was used by 25 million teachers and students.
Canva for Education was launched in 2020. It offers free services to K-12 teachers and students. The users get thousands of educational templates and various design tools for free.
Here is a complete breakdown of the number of Canva for Education users.
- 2020: 8 million
- 2022: 25 million
- 2023: 50 million
Source: Canva.
Canva for Nonprofits
Canva for Nonprofit has empowered nonprofit organizations to create compelling designs and visuals. It also helps them to engage with the communities and multiply their impact.
Here are some cool facts about Canva for Nonprofits.
Over 500,000 nonprofit organizations use Canva.
The number of non-profits that use Canva has more than doubled compared to the past year. In 2022, the number of nonprofit organizations using Canva was 250,000.
More than 800,000 people within these nonprofits use Canva to promote causes.
Source: Canva.
How Many Employees Does Canva Have?
With the increasing demand for the application, Canva has also expanded its employee base. During COVID, it hired the most employees as its demand surged.
Here are further insights into the number of Employees at Canva.
Canva has more than 3,500 employees worldwide.
They had more than 2500 employees on their team in the year 2021. Of those employees, 1,350 were hired in 2021.
Many Canva employees are based in the United States. Further, most Canva employees are in London, Manila, Sydney, Wuhan, and Beijing, among other locations.
Source: Canva, Wikipedia.
Canva Acquisitions
Canva has strategically expanded its capabilities through a series of well-timed acquisitions. These acquisitions helped the app to broaden its offering and enhance its services as a comprehensive design solution.
Here are details about the acquisitions made by Canva over the years.
Canva has made 7 acquisitions in the last six years.
SlidesCarnival, Flourish, and Kaleido are its most recent acquisitions.
Canva has made these seven acquisitions in sectors like Enterprise Tech, Consumer Digital, and others.
These acquisitions are from the United Kingdom, Germany, Australia, Spain, Austria and the Czech Republic.
Further, in 2021, Canva acquired two companies, Kaleido and Smartmockups.
Here are the details about the acquisitions made by Canva in the following table:
| Acquisition Date | Company Name | Location |
|---|---|---|
| Apr 24, 2018 | Zeetings | Australia |
| May 17, 2019 | Pexels | Germany |
| May 17, 2019 | Pixabay | Germany |
| Feb 23, 2021 | Kaleido | Austria |
| Feb 23, 2021 | Smartmockups | Czech Republic |
| Feb 02, 2022 | Flourish | United Kingdom |
| Mar 11, 2023 | SlidesCarnival | Spain |
Source: Tracxn, Crunchbase.
Case studies on Canva
Numerous case studies illustrate Canva’s transformative impact across diverse industries, empowering individuals and businesses to harness the power of design and upscale their marketing.
This section testifies to the impact Canva has left on different businesses.
Case Study 1: Canva helped COBS Bread slice design costs by 50% with Canva for Teams.
COBS Breads needed a tool that helped them create consistent and easy designs for all the franchisees.
Introducing Canva for Teams transformed COBS Bread’s marketing workflow. It led to decreased design time, lower operating costs, and better brand consistency.
Introducing Canva for Teams has already reduced design costs by 30% and saved them 50% on subscription fees compared to their previous platform.
Alina Pejkovic, the local marketing specialist, cited, “As a growing franchise, Canva is the easiest, most intuitive platform you can adopt and introduce that can scale your brand and support your franchise partners.”
Case Study 2: Zoom saved over 230 hours of design time with Canva in just three months.
Zoom started using Canva to create designs, saving 230 hours of design time in Q4 2022.
Canva for Teams helped them scale, and even the non-designers could design with the help of Canva.
The Creative Manager of Zoom stated, ‘If I were to talk to a business leader, I would let them know how much time they’re going to save by switching to Canva. It will allow your team the time they need to focus on the projects that matter.’
Source: Canva.
