64 Website Traffic Statistics (2026) – Growth, Trends & Data

The internet holds over 1.34 billion websites in 2026, but fewer than 200 million are active.

Digital use grows, and so does the push for online presence plus engagement, where website traffic plays a crucial part.

With this data-backed article, we will take you through website traffic statistics, from global internet usage patterns to top-performing websites, device preferences, and much more.

Website Traffic Statistics: Key Takeaways

• Google.com gets the highest traffic on the internet with 105 billion average monthly visits.
• Approximately 5.65 billion individuals worldwide utilize the internet.
• Mobile devices drive 63.05% of all web traffic.
• China & India together contribute 1,968,583,000 internet users.
• Facebook provides 71.58% of social referral traffic.
• Organic search generated 53% of total website traffic.

Which Website Has The Highest Web Traffic?

1. Google.com draws the highest website traffic with 105 billion average monthly visits and 5.87 billion average unique visitors.

2. Standing second is Google’s subsidiary, YouTube.com, with 47 billion average monthly visits.

Here are the top 10 websites with their average monthly traffic in 2025.

Rank	Website	Total Visits (Monthly Ave.)
1	google.com	105 billion
2	youtube.com	47.0 billion
3	facebook.com	10.5 billion
4	instagram.com	5.93 billion
5	chatgpt.com	5.24 billion
6	wikipedia.org	5.07 billion
7	reddit.com	4.51 billion
8	pornhub.com	4.46 billion
9	x.com	3.88 billion
10	whatsapp.com	3.02 billion

Source: Datareportal

Website Traffic Demographics

3. Currently, 5.65 billion people, from a total of 8.23 billion across the globe, connect to the internet. This represents 68.7% of the global population.

4. The number of internet users increased by 1.8% in 2025, from 5.45 billion in 2024.

Source: Datareportal, Datareportal 2

Website Traffic By Gender

The exact number of men and women who visit the website is challenging to research. However, we can look at the general trend of internet use to get an idea.

5. Among the global female population, 66.5% use the internet. For men, the figure stands at 70.8%.

6. Annual growth is stronger among women (3.7% vs. 2.7%), which is gradually closing the gap.

7. There is only a 4.3 percentage point difference between female and male internet users, indicating that internet access is becoming increasingly universal with each passing day.

The way people use the internet changes dramatically with age and gender.

8. Young females in the age group of 16–24 spend the most time online, around 43 hours per week, and often use the following:

16–24 Aged Females Internet Usage Activities	Time Spent In %
Social media platforms	60.8%
Video streaming sites	58.5%
Music apps	54.4%
e-learning platforms	N/A
Lifestyle or fashion websites	N/A

9. Young males aged 16 to 24 average 40 hours weekly, with gaming taking a 41% share of their online time, followed by video streaming, social media, e-learning sites, and sports or entertainment platforms.
   

Here is the breakdown of the top reasons, males & females from different age groups use the internet for:

Group	Avg. Hours Online (Weekly)	Top Activities	Other Niche Activities
Males 16–24	40 hrs	Gaming (41.0%)	Video streaming, Social media, E-learning, Sports/Entertainment
Adults 25–34	36–38 hrs	Informational content (58.0%), News (49.5%)	Career/Professional platforms, Streaming, E-commerce
Adults 35–54	30–32 hrs	News & Finance (56.8%), Tutorials (50.8%)	Travel booking/reviews, E-commerce, Health/Wellness
Adults 55–64	26 hrs	News (59.6%)	Family social platforms, Travel/Retirement planning, E-commerce, Health
Seniors 65+	18 hrs	News (66.3%)	Health portals, Finance, Learning resources, Travel/Lifestyle

*These figures may overlap as individuals may engage in multiple activities simultaneously.

Source: Datareportal

Website Traffic By Age

10. Finding information is the top universal driver, peaking at 78.9% in the 65+ group, clearly highlighting the informational websites drawing significant traffic.

11. More than 57% people across all age groups contact friends and family often. This explains the high use of social media and messaging sites, such as Instagram & Facebook.

12. Watching videos decreases from 58.5% for young people to 36.5% for older people. This shows less interest in video streaming services such as YouTube, Netflix, and Prime Video among older users.

13. Learning how to do things is steady across ages, slightly higher among older users (57.5% for 65+).

14. Finding new ideas is common across younger and middle-aged groups, but drops below 41% in the 55+.

Sr. No.	Reason	16-24	25-34	35-44	45-54	55-64	65+
1	Find information	59.1%	58.0%	59.5%	63.1%	65.9%	78.9%
2	Contact friends & family	60.8%	57.3%	57.1%	58.2%	60.5%	62.9%
3	Watch videos & shows	58.5%	56.5%	54.8%	54.5%	53.8%	36.5%
4	Learn how to do things	50.0%	48.2%	49.3%	50.8%	51.5%	57.5%
5	Find new ideas	49.7%	47.7%	47.2%	45.4%	40.8%	–

Source: Datareportal

While the data on traffic by age isn’t directly available, the above internet usage reasons reveal which types of sites attract different age groups.

Website Traffic By Country

Country data about internet use shows how many people connect and how their numbers change across the globe. 

This offers insight into the size and development of a nation’s online audience, which then suggests how much website traffic it could draw.

15. China and India have 1,968,583,000 internet users, which makes up nearly two billion users. Because of this, they are the most important markets for website traffic.

16. The United States leads in internet use, as 93.1% of its people go online. This country has fewer total users than Asian markets. 

17. Indonesia grows fastest, with a yearly increase of 9.9%, which shows quick digital adoption. 

18. Pakistan, besides Nigeria, has the lowest rates of internet use, about 45% to 46%, which means considerable room for growth. 

19. Japan and Russia report drops in internet use, down 0.5% and 0.6% respectively. This points to market saturation or a change in how they count users.

Rank	Country	Users Connected Via Internet	% of Population	YoY Change
1	China	1,113,052,000	78.6%	0.012
2	India	855,531,000	58.4%	0.066
3	United States	323,468,000	93.1%	0.005
4	Indonesia	223,691,000	78.3%	0.099
5	Brazil	184,508,000	86.7%	0.005
6	Russian Federation	132,830,000	92.2%	-0.6%
7	Pakistan	116,278,000	45.6%	0.01
8	Mexico	110,123,000	83.5%	0.019
9	Nigeria	108,526,000	45.7%	0.024
10	Japan	107,077,000	87.0%	-0.5%

Source: Datareportal

Web Traffic Analysis By Industry

20. According to the latest available data, the apparel and footwear industry gained 30.49k new users in 2023, which was also the highest new user gain among several other sectors.

This lead highlights the audience’s interest and gives an overview of shopping websites that receive the most traffic.

21. The food industry gained the second most new users (11.2k), which was 2.7 times less than the apparel and footwear industry.

This growth likely came from increased traffic to food delivery platforms, online grocery stores, and recipe or meal-kit websites.

22. The Health & Wellness sector gained 1.43k new users, which was the lowest among other sectors.

Sr. No.	Industry	New Users
1	Apparel & Footwear	30.49k
2	Automotive	4.15k
3	Construction	1.7k
4	Consulting & Professional Services	2.11k
5	eCommerce & Marketplaces	6.56k
6	Education	10.95k
7	Food	11.2k
8	Health Care	2.85k
9	Health & Wellness	1.43k
10	Information Technology & Services	3.53k
11	Industrials & Manufacturing	2.89k
12	Real Estate	2.62k
13	SaaS	3.52k
14	Technology	5.31k

23. Talking of page views, just like new users, the apparel and footwear sector was way ahead of all other sectors with 192.86k views.

24. The education sector, which had 35.88k views, was 5.7 times less than apparel and footwear.

25. Travel & Leisure (26.8k) and automotive (25.79k) also show strong traffic benchmarks, together accounting for nearly one-fourth of the total new users across all industries.

26. On the lower end, industries such as construction (4.44k), consulting & professional services (4.24k), and SaaS (7.14k) attract significantly fewer new users.

Sr. No.	Industry	New Users
1	Apparel & Footwear	192.86k
2	Automotive	25.79k
3	Construction	4.44k
4	Consulting & Professional Services	4.24k
5	eCommerce & Marketplaces	33.39k
6	Education	35.88k
7	Food	21.03k
8	Health Care	9.95k
9	Health & Wellness	6.9k
10	Information Technology & Services	8.68k
11	Industrials & Manufacturing	8.01k
12	Real Estate	9.03k
13	SaaS	7.14k
14	Technology	11.27k
15	Travel & Leisure	26.8k

Source: Databox

Website Traffic By Device

27. Mobile devices dominate the web traffic with a 63.05% share, which is almost two-thirds of the total traffic.

28. Desktop, which was once the only device for using the internet, now shares 35.27% of the total web traffic.

29. Other devices like smart TVs, gaming consoles, etc, contribute to just 0.03% of the total web traffic.

Sr. No.	Device	Traffic Share
1	Mobile	63.05%
2	Desktop	35.27%
3	Tablet	1.65%
4	Other Devices	0.03%

30. Since 2015, mobile’s share in the global web traffic has grown by 92.28%.

31. The CAGR over the 10 years is around 6.55%, showing steady annual growth.

Sr. No.	Year	Mobile Web Traffic Share
1	2025	63.05%
2	2024	60.06%
3	2023	50.43%
4	2022	59.00%
5	2021	55.25%
6	2020	50.44%
7	2019	47.85%
8	2018	51.95%
9	2017	51.64%
10	2016	43.45%
11	2015	32.79%

Source: Datareportal

32. These numbers make it clear that a mobile-first approach to website design is essential, especially since mobile users are 5X more likely to abandon a task on a non-optimized site.

Source: Toptal

Top Website Statistics

33. With 105 billion monthly visits, Google remains far ahead in the global web traffic race, reaffirming itself as the first preference of almost everyone when it comes to information seeking.

34. As the second most visited site, YouTube continues to lead in video content with 47 billion visits, though it lags significantly behind Google in overall visits.

35. WhatsApp.com shows high user engagement, with a typical session lasting 38 minutes and 56 seconds. This is almost three times longer than YouTube’s 23 minutes and 51 seconds.

36. ChatGPT.com quickly rose into the top five globally with 5.24 billion monthly visits – it passed Wikipedia, with 5.07 billion trips, and Reddit, with 4.51 billion – this shows a notable move toward interaction guided by AI.

The numbers suggest a trend – users do not just consume content; they increasingly use sites that offer practical help, communication, and immediate support.

Rank	Website	Unique Visitors (Monthly Ave.)	Average Time/Visit	Average Pages/Visit
1	google.com	5.87 billion	13m 04s	5.29
2	youtube.com	3.06 billion	23m 51s	8.51
3	facebook.com	1.67 billion	16m 49s	7.52
4	instagram.com	1.30 billion	13m 34s	9.24
5	chatgpt.com	597 million	15m 25s	4.45
6	wikipedia.org	1.21 billion	9m 19s	2.93
7	reddit.com	962 million	13m 26s	3.5
8	pornhub.com	886 million	10m 21s	7.8
9	x.com	820 million	17m 04s	8.67
10	whatsapp.com	480 million	38m 56s	6.06
11	bing.com	504 million	11m 22s	4.12
12	xvideos.com	586 million	12m 33s	9.11
13	amazon.com	603 million	11m 42s	6.67
14	yahoo.com	397 million	12m 37s	4.17
15	temu.com	507 million	9m 10s	2.69
16	duckduckgo.com	166 million	14m 42s	2.66
17	yahoo.co.jp	158 million	12m 13s	5.5
18	tiktok.com	787 million	10m 45s	7.2
19	yandex.ru	230 million	11m 48s	4.74
20	weather.com	507 million	3m 14s	1.61

Source: Datareportal

Website Traffic Trends Statistics

37. 44% of the internet population aged 16 and above has visited at least one brand website in the past month.

A brand’s social media page receives 24 percentage points fewer visits than its website. This shows that people visit websites more often than social media pages. 

This makes website traffic a crucial medium to get attention online.

Rank	Interaction Type	Percentage (%)
1	Visited the brand’s website	44.10%
2	Watched brand video	25.60%
3	Followed brand (social)	22.90%
4	Visited brand page (social)	20.10%
5	Read brand email/newsletter	19.50%
6	Used the share button	16.70%
7	Used the brand app	16.50%
8	Scanned the brand QR code	16.20%
9	Clicked promoted post	15.10%
10	Left review/feedback	14.80%
11	Clicked online ad	14.70%
12	Asked the brand a question	13.00%
13	Played brand game	12.40%
14	Unfollowed brand	12.40%
15	Read the brand blog	12.10%

Source: Datareportal

Organic vs Referral vs Paid Traffic

Siege Media recently analyzed 352 million sessions from its past clientele to check ChatGPT’s referral traffic to websites from May to July 2025.

38. In May 2025, organic search generated 107.7 million sessions. 

39. In June 2025, organic search traffic increased to 113.1 million sessions.

40. In July 2025, organic search sessions jumped further to 131 million, representing a 15.9% increase compared to June.

41. In May 2025, ChatGPT referrals accounted for 265,947 sessions.

42. In June 2025, ChatGPT referral traffic grew by 10.7% reaching 294,497 sessions.

43. In July 2025, ChatGPT referral traffic declined by 3.8%, dropping to 283,169 sessions.

44. By July 2025, organic search traffic was over 460 times larger than GPT referral traffic.

Source: Siegemedia

45. Organic search comprises 53% of all websites in 2025.

Source: Seoinc

46. This is a very evident fact as search engines drive a lot of traffic, and are used by 80.6% of internet users as a gateway to other sites.

Source: Datareportal

47. Direct traffic accounts for 25% of website visits in the standard traffic distribution.

48. Referral traffic represents 13% of the overall website traffic.

Source: Seoinc

Search Engine Traffic Trends

49. The smaller share of referral traffic can be observed in Google’s search engine traffic pattern, which has surprisingly reduced by 3.64 percentage points from 2023 to 2025. 

50. The possible reasons being discussed for this decline are the increasing AI-overviews and zero-click search offerings by the platform.

Source: wearesocial

51. Social media drives 4% of the website traffic despite chat and messaging apps/websites being used by 93% of the internet users.

Source: Datareportal

52. Paid search accounts for 5% of total traffic, which suggests the audience’s preference for organic results over sponsored results.

Sr. No	Traffic Type	Traffic Share %
1	Organic Search	53%
2	Direct Traffic	25%
3	Referral Traffic	13%
4	Paid Search	5%
5	Social Media	4%

Source: Seoinc

Website Traffic by Category

53. Email and shopping sites are also popular, with over 70% of users visiting, while business and gaming sites see less traffic, under 35%.

54. Leisure categories like Shopping attract 74.3% of traffic. Business or work, a professional activity, attracts 29.5%.
55.  The 44.8-point difference shows that users prefer to use services for personal reasons over work.

Sr. No.	Type of Website/App	Percentage of Internet Users (%)
1	Chat and Messaging	93.6%
2	Social Networks	93.4%
3	Search Engines or Web Portals	80.6%
4	Email	75.8%
5	Shopping, Auctions, or Classifieds	74.3%
6	Maps, Parking, or Location-Based Services	53.8%
7	Music	47.5%
8	Entertainment	44.9%
9	Weather	42.8%
10	News	41.5%
11	Banking, Investing, or Insurance	38.6%
12	Travel	37.8%
13	Food Takeaway & Delivery	37.4%
14	Games	32.3%
15	Business, Work, and Collaborative Working	29.5%

Source: Datareportal

56. Bing showed consistent gains over the period, growing from 2.77% in 2023 to 3.98% in 2025. This shows a 43.7% relative growth in referral traffic share.

57. Yandex saw the most significant growth, increasing from 1.17% in 2023 to 2.51% in 2025. Its share is more than double, showing its growing reach in the search market.

Sr. No.	Search Engine	2023	2024	2025
1	Google	92.64%	91.06%	89.57%
2	Bing	2.77%	3.72%	3.98%
3	Yandex	1.17%	1.45%	2.51%
4	Yahoo	1.09%	1.26%	1.33%
5	Baidu	0.84%	0.87%	0.82%
6	Duckduckgo	0.51%	0.6%	0.69%
7	Naver	0.21%	0.39%	0.31%
8	Others	0.77%	0.65%	0.79%

Source: Datareportal, Datareportal 2, Datareportal 3

Social Media Referral Traffic

58. Facebook accounts for 71.58% of social media referral traffic, making it the dominant platform, driving more than almost 8 times the traffic of Instagram, which is the second largest platform at 8.88%. 

59. The combined share of Instagram, X, and Pinterest totals 22.74%. This is less than one-third of Facebook’s (23.86%).

60. LinkedIn and Reddit together send only 1.59% of traffic; they direct a few users to other sites compared to mainstream platforms.

Sr. No.	Social Media Platform	Share of Referral Traffic (%)
1	Facebook	71.58%
2	Instagram	8.88%
3	X (Twitter)	7.52%
4	Pinterest	6.34%
5	YouTube	3.67%
6	Reddit	1.04%
7	LinkedIn	0.55%
8	Others	0.42%

Source: Datareportal

Website Traffic Benchmarks

61. According to HubSpot, an average website gets 375,773 visits per month, but the top websites with very high traffic easily change this average.

62. A median website draws 20,000 unique visitors each month.

63. 46% of the websites get 1,001 to 15,000 total monthly visitors.

64. Only 0.5% of the websites get over 10 million visitors every month.

Sr. No.	Monthly Unique Visitors	% of Websites
1	1,001-15,000	46%
2	15,001-50,000	19.3%
3	50,001-250,000	23.2%
4	250,001-10 million	11%
5	Over 10 million	0.5%

Source: Hubspot

Conclusion: Google is the top-visited website with 100+ Billion Monthly Active Visits!

Over 63% of all visits to websites in 2026 now come from smartphones, showing the small screen dominates browsing behavior. Additionally, Google still commands the lion’s share with 105 billion visits monthly, setting the pace for discovery. 

Organic search is another important driver that drives 53% of site visits, far outpacing social media, where Facebook alone contributes a staggering 71.58% of referrals.