Tumblr Statistics 2026 (Active Users & Demographics)

Tumblr now hosts over 626.79 million blogs, marking an increase of over 100 million since 2024.

However, its monthly traffic has dropped from 386 million in 2024 to just 123 million in 2025. This is nothing short of a marvel if you are looking through the lens of an analyst.

What is more surprising is that despite the dip, Tumblr in 2026 continues to get an average of 140 million monthly visits.

Take a look at our research on Tumblr active users 2026, traffic, workforce, and market presence.

Latest Tumblr Statistics of 2026

• There are a total of 626.79 million blogs on Tumblr.
• Approximately posts are published every second on Tumblr, which goes up to 2,000.
• 123 million Tumblr monthly visits are recorded.
• The age group that uses Tumblr the most is in the range of 18–24, consisting of 38.99% of its users.
• 72.3% users access Tumblr via mobile.

How Many Blogs Are There On Tumblr?

1. Currently, there are 626,790,548 on Tumblr, up by 6 million compared to 2025.
2. That is an increase of almost 100 million blogs since 2024, when the platform had 519 million blogs.

It’s the first time Tumblr has seen a downward trend in over a decade.

3. 2,000 posts are created every second on Tumblr. 

Source: Finance Online,  Tumblr

Tumblr Demographics

The rate of growth for Tumblr users has been declining each year; however, there is still a slight increase in the number of Tumblr users. 

Let’s take a look at some of the key statistics regarding Tumblr active users.

4. Tumblr recorded 123 million visitors in February 2026. This was an 11.62% decline from the last month.
5. 40% of Tumblr users are Gen Z, while 30% are Millennials. 
6. In 2020, Tumblr had 29.4 million users in the United States.

Source: Statista, Similarweb

7. 4.1% of Tumblr users increased from 2019 to 2020. 

This table shows the percentage of Tumblr user demographics growth from 2014 to 2020.

8. 38.99% of total Tumblr traffic comes from the age group of 18 to 24 years.
9. Gen Z and Millennials dominates Tumblr, accounting for over half the platform’s traffic, here is the age wise breakdown of Tumblr users:

10. Tumblr’s reach is 22% in Urban areas and 14% in rural Areas. 
11. 60% of users use Tumblr to get entertained, while 12% use it to connect with family and friends. 

• To get Entertainment- 60%
• To get News- 21%
• To Follow Brand And Companies- 17%
• To Strengthen Professional Work- 15%
• To keep in contact with Family and Friends- 12%
• Other- 12%

12. 31% of users use Tumblr daily, 86% use it weekly, and 88% use it monthly.
13. 72.3% of users access Tumblr through mobile, while 27.7% access it through the desktop. 

Source: Finance Online, Statista. Similar Web

Tumblr Employee Statistics

14. Tumblr is ranked #57 on the Best Internet Companies to work for in New York list.
15. Globally, Tumblr has 2,437 employees. 
16. 56.5% of the total employees of Tumblr are women, while 43.5% are males.
17. 59.2% of Tumblr employees are white by ethnicity. 

18. 50% of Tumblr employees can speak Spanish language. 

Here is a list showing the percentage of Tumblr employees who can speak foreign Languages. 

• Spanish- 50%
• Mandarin- 16.7%
• French- 16.7%
• Chinese- 16.7%

19. 76.5% of Tumblr employees have bachelor’s degrees, while 14.7% have Master and 8.8% have Associate’s degrees. 
20. 13.5% of employees have a communication major, 10.8% have a Business, 8.1% have Computer science, 5.4% have advertising, and 2.7% have management. 
21. 9.5% of employees have done their education at Fairfield University, and 4.8% at Brown University.
22. 100% of Tumblr employees are under 30 years old. 

• Less than 18 years- 33%
• 18 to 20 years- 33%
• 20 to 30 years- 33%

23. 29% of Tumblr employees stay at Tumblr for less than one year, while 8% stay for 3 to 4 years.

• Less than one year- 29%
• 1 to 2 years- 17%
• 3 to 4 years- 8%
• 5 to 7 years- 14%
• 8 to 10 years- 15%
• More than 11 years- 17%  

24. 26.4% of Tumblr employees have an annual salary between $60K to $100K, and only 5% have more than $200K. 

• Less than $25K- 1.5%
• $25K to $40K- 16%
• $40K to $60K- 24.7%
• $60K to $100K- 26.4%
• $100K to $200K- 26.3%
• More than $200K- 5%

Source: Zippia. 

Tumblr Traffic Statistics

25. Tumblr traffic saw 123 million visits, maintaining steady traction with a 11.62% month-over-month decrease.
26. Tumblr active users spent an average of 7 minutes and 45 seconds per session, viewing 6.39 pages per visit. Here is a full breakdown of Tumblr stats:

27. Tumblr’s global rank slipped from #103 to #253 during this period, indicating decreased visibility and competitiveness.
28. The United States contributes nearly half of Tumblr’s global traffic. Here’s a look at Tumblr users by country:

29. Tumblr traffic share mostly comes from organic discovery, amounting to 28.86%. The smallest share, under 0.1% goes to paid searches and display ads.
30. Tumblr is still holding its position strong compared to other social media platforms. Here is the breakdown:

31. When it comes to Tumblr’s outgoing ads, they are mostly directed towards e-commerce and classified platforms. Here are the top 5:

32. There has been a very sharp and consistent decline in monthly visits to the website. 
33. Tubmlr visits dropped from a high of 386.29 million in January 2024 to just 141.9 million in June 2025. 
34. Tumblr traffic by year represents a decrease of over 63% in a little over a year.

35. Tumblr’s traffic has declined since 2018 because it banned adult content from the platform. 

However, in the initial couple of months of 2024, the traffic seems to be reviving. It will be interesting to see how long it will last as we move ahead in the year.

This table shows the Tumblr traffic by year from 2018 to 2024. 

36. 48.66% of Tumblr traffic comes from male audiences, while 51.34% comes from Females.

37. 38.99% of total Tumblr traffic comes from the age group of 18 to 24 years.

38. 60.38% of Tumblr traffic comes from direct sources, while 0.02% comes from mail. 

Note: The total is 100.01%, which is just a tiny fraction over 100% due to rounding in the original data.

39. 46.85% of social media traffic comes from Pinterest, while only 3.47% comes from Facebook. 

Source: SimilarWeb.

General Tumblr Statistics

40. Tumblr was acquired by Yahoo! for $1.1B in 2013 and later sold to Automattic for just $3M in 2019, often cited as one of the most dramatic drops in tech valuation history.
41. Tumblr did not release its revenue figures for 2013, but it is anticipated that Tumblr’s annual revenue will be around $65 million. 
42. The user engagement rate of Tumblr is -21%. 
43. Tumblr’s market share is 0.55% in North America and 1.16% in South America.  

• Worldwide- 0.36%
• North America- 0.55%
• Europe- 0.41%
• Asia- 0.24%
• South America- 1.16%
• Africa- 0%

44. Video Games Console and Accessories is the top category on Tumblr. 

Here is a list of the top categories of Tumblr.

• Video Game Console and Accessories
• Adult
• Universities and Colleges
• Computers, Electronic,s and Technology
• News and Media

45. News is the top topic on Tumblr. 

Here is a list of the top topics on Tumblr. 

• News
• Shopping
• Online
• Search
• Blog

46. Tumblr users can post blogs in 18 languages. 
47. Tumblr ranks 6th in the United States Customer Satisfaction Index, with a 73 index score.

This table shows the top social media platforms based on the Customer Satisfaction Index.

Source: Similar Web, Finance Online.