The Threads platform reached 400 million monthly users and 115.1 million daily active users across 100 countries. Surprisingly, it generated an estimated $8 billion in revenue for the year.
Threads has emerged as one of the fastest-growing social media platforms in history, hitting 1 million users within just one hour and crossing 100 million in only four days, breaking ChatGPT’s record.
In this post, we have shared the latest Threads statistics on the user count, revenue, growth, etc.
Top Threads Statistics For 2026
- Threads has over 400 million monthly users and 115.1 million daily active users.
- On average, Threads users spend just 5 minutes and 24 seconds per visit daily on the app.
- Threads gained 1 million users within 1 hour and 100 million users within five days of launch.
- Threads is estimated to generate a revenue of $8 billion by Q4 2025.
- Neymar is the most followed person on Threads, with 23.6 million followers.
About Threads
Threads holds a global rank of #136 on SimilarWeb. Here are some of the important Threads facts :
| Launched on | July 5th, 2023. |
| Parent Company | Meta |
| Number of Users | Undisclosed |
| Monthly active users | 400 million |
| Daily active users | 115.1 million |
| Revenue | $8 billion (2025) |
| Available in | 100 countries |
| Available languages | 31 languages |
| Devices | iOS, Android, and web browsers |
Detailed Instagram Threads Statistics 2026
Let us take a detailed look at all the latest stats related to how many people use Threads in this section.
How Many People Use Instagram Threads?
- Threads has over 400 million monthly active users, 115.1 million daily active users, and 30 million monthly active users in the US. Threads reached 100 million signups in just 4 days of launching.
- The Threads platform doubled its user base from 200 million to 400 million in approximately 327 days. This growth occurred between September 20, 2024, and August 13, 2025.
- In October 2025, Threads got 236.1 million visits, down to 2.59% compared to September 2025.
- Threads registered 1 million users within one hour of its launch.
- In 4 days and 6 hours, Threads crossed the 100 million user mark. The app broke the record of ChatGPT, which managed to gain 100 million users in 2 months.
This rapid increase was due to the excitement the press and social media created among the users. Further, most users joined the platform due to the ‘FOMO’ effect.
Here is a table showing the number of Thread Users recorded since its launch:
| Total Users | Time Since Launch | Date |
|---|---|---|
| 1 million | 1 hour | July 6 |
| 2 million | 2 hours | July 6 |
| 10 million | 7 hours | July 6 |
| 30 million | 1 day 10 hours | July 7 |
| 100 million | 4 days 6 hours | July 10 |
| 120 million | 21 days 9 hours | July 31 |
| 130 million | 62 days 3 hours | September 5 |
| 137 million | 123 days 6 hours | November 5 |
| 141 million | 128 days | November 10 |
| 190 million | 300 days | May 1, 2024 |
| 200 million | 442 days | September 20, 2024 |
| 400 million | 770 days | August 13, 2025 |
Source: Exploding topics, QuiverQuant.Threads, Techcrunch
- India has the largest number of Threads users (54.2 million), followed by Brazil (36.4 million) and the United States (26.1 million).
Threads Daily Active Users Stand At 115.1 Million
- Threads had 41.79 million active users on the day of its launch. Further, the number increased to 49.4 million on the 2nd day of its launch.
- However, on July 14th, it was found that the number of daily active users declined to 23.6 million, a decrease of 52%.
- By the end of 2023, the Threads daily users had declined by 79% since the peak, reaching 10.3 million.
- After that, it regained the numbers again, and it has over 115.1 million daily active users in 2025.
Source: ZDNet, Similar Web, Business Insider
Users Spend An Average Of 5 Minutes & 24 Seconds Daily On Threads
- On July 7th, a month after the Threads launch, users spent an average of 21 minutes daily on the app. The time spent on the app declined significantly after a few days.
- Today, users only spend an average of 5 minutes and 24 seconds on the app. Comparatively, X(Twitter), which is Thread’s competitor, has 245 million active users spending an average of 34 minutes daily on the app.
Source: The Verge, SimilarWeb.
Threads Crossed 2 Million Sign-ups Within The First Two Hours Of Its Launch
- According to a thread made by Mark Zuckerberg (founder of Meta), more than 2 million users created their accounts on the Threads app in the first two hours of its launch (July 5th, 2023).
- The next day (July 6th, 2023), Zuckerberg posted another thread revealing that the platform crossed 30 million users.
- This made Threads the fastest-growing social media platform in History.
Here is a table that displays the time required by different platforms to reach the 100 million user mark:
| Platform | Time Required to Reach 100 Million Users | Industry |
|---|---|---|
| Instagram Threads | 2 days | Social Media |
| ChatGPT | 2 months | Chatbot |
| TikTok | 9 months | Social Media |
| Youtube | 18 months | Social Media |
| 30 months | Social Media | |
| 54 months | Social Media | |
| 60 months | Social Media | |
| Spotify | 132 months | Music Streaming |
| Netflix | 216 months | Entertainment (SVOD) |
Source: Wikipedia, Statista.
Users Shared Over 95 Million Threads On The Platform Within 24 Hours Of Launch
- According to ‘The Verge’, over 95 million threads and 190 million likes were recorded on the Threads app within a day.
- These large numbers were a result of excitement cultivated in these users through the media.
Threads Is Available In 100 Countries
- Threads is available in 100 countries globally, excluding several European countries, China, Iran, Russia, and 63 other countries.
- In December 2024, Mark Zuckerberg announced that Threads is now available in the European Union.
Source: TechCrunch, Instagram Blogs.
Threads Is Estimated To Generate $8 Billion
- Threads’ Revenue is expected to grow exponentially between 2023 and 2026.
- By the end of 2026, Threads is forecasted to add $11.3 billion to Meta’s annual revenue.
Here are further details about the Revenue estimates of Threads:
| Year | Forecasted Revenue |
|---|---|
| 2023 | $0.8 billion |
| 2024 | $4.5 billion |
| 2025* | $8 billion |
| 2026* | $11.3 billion |
Source: Evercore ISI.
Twitter Vs. Threads
Many termed Threads as “Twitter killers.” It has to do with Threads’ work being very similar to Twitter’s.
But is it good enough to kill Twitter? Well, many things have changed after Threads was launched. Twitter has been rebranded as X. Many users complain about the change, but Elon has different plans.
On the other hand, thread usage has also declined with the decrease in Threads’ popularity.
Also Reads: The current state of Twitter/X in numbers.
I have compiled some differences between Twitter and Threads in this table:
| Features | Threads | |
|---|---|---|
| Number of Users | 400 million | 611 million |
| Post character limit | 500 characters | 280 characters |
| Share limit | 10 media per thread | 4 media per tweet |
| Multiple media view | Swipe view | Collage view |
| Messaging | Instagram messaging | In-app messaging |
| Device compatibility | iOS and Android and Web App | iOS, Android, and Web App |
| Price | Free | $8/ month. (Twitter Blue) |
| Deleting account | Cannot delete without deleting Instagram | Possible |
| Account Verification | Instagram verification | Twitter Blue subscription |
So which one did you find better: Threads or Twitter? Let us know in the comments section below.
Most Followed Accounts On Threads
- Mr. Beast’s account was the first account to cross 1 million followers. He even beat Mark Zuckerberg in the race to 1 million followers on Instagram Threads.
- Zuckerberg was the second person to hit 1 million followers after the launch of the app.
- Currently, Neymar is the most followed account on Threads with 23.6 million followers.
- Other accounts with the most followers are Selena Gomez, Kylie Jenner, Kim Kardashian, etc.
The following table displays further information about the most followed accounts on Threads.
| Rank | Account Name | Number Of Followers |
|---|---|---|
| 1 | Neymar | 23.6 million |
| 2 | Selena Gomez | 20.5 million |
| 3 | Kylie Jenner | 18.6 million |
| 4 | Kim Kardashian | 16.8 million |
| 5 | Jennifer Lopez | 16.2 million |
| 6 | Shakira | 14.7 million |
| 7 | Mr. Beast | 11.6 million |
| 8 | Miley Cyrus | 11.6 million |
| 9 | Will Smith | 11.4 million |
| 10 | Chris Hemsworth | 10 million |
Source: USA Today, Threads.
Conclusion: Threads Has Over 400 Million Users
Threads has doubled its user base from 200 million to 400 million in under a year, from 2024 to 2025, marking a phenomenal growth trajectory.
The platform’s availability in 31 languages, threads users by country present in 100 countries, and celebrity-driven popularity have fueled engagement despite fluctuations in daily activity.
With over 95 million threads shared in its first 24 hours and projected revenues of $11.3 billion by 2026, Threads is slowly shaping the future of social networking.
