Shoppers spent a record $14.25 billion in sales during Cyber Monday 2025, up from $13.3 billion in 2024.
Buy Now, Pay Later (BNPL) was one of the favorite methods for payment during Cyber Monday 2025, which contributed around $1 billion in total sales.
In this article, we’ll explore the insights and latest data on Cyber Monday Sales stats.
Top Cyber Monday Statistics (2025-26)
- Consumers spent $14.25 billion during Cyber Monday in 2025.
- Global spending during Cyber Week reached $336.6 billion.
- An average American adult spends $187.74 during Cyber Monday.
- Around 75.9 million US customers shopped during Cyber Monday.
- Over $1 billion worth of sales came through BNPL transactions.
- The sales of Bluetooth and headphones grew by 1,850% compared to an average day.
Cyber Monday Sales Statistics
1. Cyber Monday sales reached $14.25 billion in 2025, an increase of 7.1% compared to the previous year.
According to Adobe Analytics’ forecasts, Cyber Monday in 2025 was forecasted to reach $14.2 billion. However, actual spending exceeded expectations to hit the $14.25 billion mark. This reflects a significant jump from the $13.3 billion recorded on Cyber Monday 2024.
Here are the details about the Cyber Monday sales recorded over the past year:
| Year | Cyber Monday Sales | Year-over-year Change |
|---|---|---|
| 2025 | $14.25 billion | 7.1% |
| 2024 | $13.3 billion | 7.3% |
| 2023 | $12.4 billion | 9.6% |
| 2022 | $11.3 billion | 5.61% |
| 2021 | $10.7 billion | -0.93% |
| 2020 | $10.8 billion | 14.9% |
| 2019 | $9.4 billion | 19.0% |
| 2018 | $7.9 billion | 68.1% |
| 2017 | $4.7 billion | 27.0% |
| 2016 | $3.7 billion | 19.4% |
| 2015 | $3.1 billion | 19.2% |
| 2014 | $2.6 billion | – |
Source: Adobe.
Cyber Monday Shoppers
2. In 2025, a total of 75.9 million people shopped online for the Cyber Monday holiday (specific day).
Meanwhile, 26.5 million people visited physical stores to purchase on Cyber Monday.
Comparatively, only 64.4 million consumers shopped online last year.
Source: Zeta Global
3. 202.9 million people in the United States shopped during Cyber Week 2025.
This represents an increase of 5.9 million Cyber Week shoppers compared to the 197 million who shopped in Cyber Week in 2024.
Note: the data is of a 5-day holiday from Thanksgiving through Cyber Monday.
Here is a table displaying the number of Cyber Week shoppers by year:
| Year | Number of Shoppers (US) | Changes Over Previous Year |
|---|---|---|
| 2025 | 202.9 million | +5.9 million |
| 2024 | 197.0 million | -3.4 million |
| 2023 | 200.4 million | +3.7 million |
| 2022 | 196.7 million | +16.9 million |
| 2021 | 179.8 million | -6.6 million |
| 2020 | 186.4 million | – 3.2 million |
| 2019 | 189.6 million | +6.2 million |
| 2018 | 165.8 million | -8.8 million |
| 2017 | 174.6 million | N/A |
Source: NRF
4. Shoppers spent $16 million every minute during the peak hours.
The peak hour on Cyber Monday was recorded between 8 PM and 10 PM Eastern time.
Source: Adobe
Cyber Monday Consumer Spending
5. An average American adult spends $187.74 during the Cyber Monday sales.
In the 2025 holiday season, consumers spent an average of $337.86 per person on gifts, food, decorations, and other seasonal items.
Methodology Note: This figure is calculated by dividing the total Cyber Monday sales ($14.25 billion, Adobe Analytics) by the NRF’s reported 75.9 million online shoppers.
6. Bluetooth & Headphones saw the highest surge in sales on Cyber Monday, reaching 1,850% growth compared to an average day in October 2025.
Other high-demand categories included video game consoles, with a 1,800% increase.
Below is a table showing the items with the greatest sales growth compared to an average day.
| Category Of Products | Increase In Sales As Compared To An Average Day In October 2025 |
|---|---|
| Bluetooth Headphones and Speakers | 1,850% |
| Video Game Consoles | 1,800% |
| Refrigerators and Freezers | 1,700% |
| Home Security Systems | 1,500% |
| Smart Home Products | 1,450% |
| Smartwatches and Fitness Trackers | 1,400% |
| Vacuum Cleaners | 1,300% |
| Small Kitchen Appliances | 1,250% |
| Computers | 1,200% |
| Earrings | 950% |
| Cookware | 950% |
| Power Tools | 900% |
| Outerwear | 850% |
Source: Adobe.
Cyber Monday Mobile Shopping Statistics
7. 70% of orders of all sales came from mobile devices.
27% of global users and 29% of US users used mobile wallets for payment. It was the top form of payment for 2025 Cyber Monday.
Source: Salesforce
Did you know? Shoppers are planning to spend an average of $1,652 this holiday season.
Cyber Monday Discounts
8. On Cyber Monday, shoppers enjoyed the biggest discounts on electronics, which peaked at an impressive 31%.
Toys came in a close second with 28% discounts, while apparel offered a solid 25% off.
Other categories, including television and furniture, also featured noteworthy savings, making it a great day for bargain hunters.
Here is a breakdown of the discounts offered on different categories during the Cyber Monday 2025 sale:
| Category | Discount on Cyber Monday 2025 |
|---|---|
| Electronics | 31% |
| Toys | 28% |
| Apparel | 25% |
| Computers | 23% |
| Telivision | 22% |
| Furniture | 19% |
| Appliances | 19% |
| Sporting Goods | 17% |
Source: Adobe
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Cyber Monday Consumer Trends
9. Cyber Monday 2025 set a new record for ‘Buy Now, Pay Later’ (BNPL) purchases, with estimated spending reaching $1.03 billion.
This is a significant 4.2% year-over-year increase from the $992.4 million in online BNPL sales recorded on Cyber Monday 2024.
This trend reflects the growing popularity of BNPL as a convenient option for consumers managing bigger shopping carts.
Source: Adobe
10. 79.4% of the male shoppers said they look forward to purchasing electronics.
At the same time, 63.1% of females are looking forward to buying the same. Meanwhile, 50% of male and 63.6% of female shoppers said they would buy clothing and accessories during the 2023 Cyber Monday sale.
Here is a total breakdown of what shoppers look forward to purchasing during the 2024 Cyber Monday sale.
| Category Of Items | Male Shoppers | Female Shoppers |
|---|---|---|
| Electronics | 79.4% | 63.1% |
| Clothing and accessories | 50% | 63.6% |
| Toys | 32.5% | 36.9% |
| Sport and leisure | 25.6% | 15.9% |
| Household appliances | 25% | 28.2% |
| Pet items | 23.1% | 24.6% |
| Books | 21.9% | 26.7% |
| Health and beauty | 18.8% | 39.2% |
| Interior home design | 17.5% | 19.1% |
| Fitness | 16.9% | 15.7% |
Source: Statista.
11. Over 79.5% of Americans reported purchasing during Cyber Monday 2025.
12. Over one-third of Gen Z and Millennials look forward to shopping during Cyber Monday.
13. Global sales during Cyber Week reached a staggering $336.6 billion at a 7% YoY growth. (Salesforce)
Conclusion: Cyber Monday Sales Reached $14.25 Billion in 2025
Cyber Monday continues to break records, with sales soaring to $13.3 billion in 2024 and exceeding $14.25 billion in 2025.
More shoppers are embracing the ease of online shopping, with 75.9 million opting for digital purchases in 2025, while only 26.5 million opted for in-store purchases.
