Cyber Monday has quickly become one of the most anticipated online shopping events of the year, capturing the attention of millions of consumers in the United States and globally.
In 2024, shoppers spending reached $13.3 billion, up from $12.4 billion in 2023. The shift toward online shopping is clear, as BNPL drove $991.2 million in sales during Cyber Monday.
In this article, we’ll explore the insights and latest data
Top Cyber Monday Statistics (2024-2025)
- Consumers spent $13.3 billion during Cyber Monday in 2024.
- 57% of the Cyber Monday Sales came through mobile devices.
- $991.2 million worth of sales came through BNPL transactions.
- The sales of toys grew by 680% compared to an average day.
Cyber Monday Sales Statistics
Cyber Monday sales reached $13.3 billion in 2024, an increase of 7.3% compared to the previous year.
According to Adobe Analytics’ forecasts, Cyber Monday in 2024 was forecasted to reach $13.2 billion. However, the actual sales surpassed $13.3 billion.
That was a YoY increase of 7.3% compared to $12.4 billion sales recorded in Cyber Monday 2023.
Here are the details about the Cyber Monday sales recorded over the past year:
| Year | Cyber Monday Sales | Year-over-year Change |
|---|---|---|
| 2024 | $13.3 billion | 7.3% |
| 2023 | $12.4 billion | 9.6% |
| 2022 | $11.3 billion | 5.61% |
| 2021 | $10.7 billion | -0.93% |
| 2020 | $10.8 billion | 14.9% |
| 2019 | $9.4 billion | 19.0% |
| 2018 | $7.9 billion | 68.1% |
| 2017 | $4.7 billion | 27.0% |
| 2016 | $3.7 billion | 19.4% |
| 2015 | $3.1 billion | 19.2% |
| 2014 | $2.6 billion | – |
*-estimated values
Source: Adobe.
Cyber Monday Shoppers
In 2023, a total of 97.3 million people participated in Cyber Monday shopping.
Of those, 20.3 million opted to shop in-store, while a significant 77 million chose the convenience of online shopping.
The data reflects a growing shift towards digital shopping, influenced by convenience and the ongoing evolution of retail technology.
Source: NRF
200.4 million people in the United States shopped on Cyber Week.
This represents an increase of 1.88% or 3.7 million Cyber Week shoppers compared to the 196.7 million who shopped in Cyber Week in 2023.
Here is a table displaying the number of Cyber Week shoppers by year:
| Year | Number of Shoppers (US) | Changes Over Previous Year |
|---|---|---|
| 2023 | 200.4 million | +3.7 million |
| 2022 | 196.7 million | +16.9 million |
| 2021 | 179.8 million | -6.6 million |
| 2020 | 186.4 million | – 3.2 million |
| 2019 | 189.6 million | +6.2 million |
| 2018 | 165.8 million | -8.8 million |
| 2017 | 174.6 million | N/A |
Source: NRF
- Shoppers spent $15.7 million every minute during the peak hours in 2023.
The peak hour on Cyber Monday was recorded between 10:00 to 11:00 pm Eastern time.
Source: Adobe
Cyber Monday Consumer Spending
An average American adult spends $500 during the Cyber Monday sales.
In the 2024 holiday season, consumers are projected to spend an average of $902 per person on gifts, food, decorations, and other seasonal items.
Source: Adobe.
- Apparel saw the highest surge in sales on Cyber Monday, reaching 189% growth compared to an average day in October 2023.
Other high-demand categories included appliances, with a 166% increase, and toys, up 140%.
Below is a table showing the items with the greatest sales growth compared to an average day.
| Category Of Products | Increase In Sales As Compared To An Average Day In October 2023 |
|---|---|
| Apparel | 189% |
| Appliances | 166% |
| Toys | 140% |
| Furniture | 129% |
| Electronics | 103% |
| Jewelry | 99% |
| Sporting Goods | 95% |
Source: Adobe.
- Cyber Monday 2022 as compared to the previous year.
Cyber Monday Mobile Shopping Statistics
In 2023, a significant 79% of Cyber Week e-commerce traffic came from mobile phones, up from 76% in 2022.
This increase highlights the growing trend of smartphone usage for online shopping, with a notable surge in mobile purchases compared to last year. As smartphones become more integral to the shopping experience, mobile traffic continues to drive the e-commerce industry.
Source: Salesforce
Did you know? Shoppers are planning to spend an average of $1,652 this holiday season.
Cyber Monday Discounts
On Cyber Monday, shoppers enjoyed the biggest discounts on electronics, which peaked at an impressive 31%.
Toys came in a close second with 27% discounts, while apparel offered a solid 23% off.
Other categories, including furniture and appliances, also featured noteworthy savings, making it a great day for bargain hunters.
Here is a breakdown of the discounts offered on different categories during the Cyber Monday 2023 sale:
| Category | Discount on Cyber Monday 2023 |
|---|---|
| Electronics | 31% |
| Toys | 27% |
| Apparel | 23% |
| Furniture | 21% |
| Appliances | 18% |
Source: Adobe
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Cyber Monday Consumer Trends
Cyber Monday 2024 is expected to set a new record for ‘Buy Now, Pay Later’ (BNPL) purchases, with projected spending reaching $993 million.
In 2023, BNPL usage soared on Cyber Monday, generating $940 million in online sales—a significant 42.5% year-over-year increase.
Shoppers leveraged BNPL for larger purchases, with the average number of items per order climbing 11% compared to the previous year. This trend reflects the growing popularity of BNPL as a convenient option for consumers managing bigger shopping carts.
Source: Adobe 2, Adobe
79.4% of the male shoppers said they look forward to purchasing electronics.
At the same time, 63.1% of females are looking forward to buying the same. Meanwhile, 50% of male and 63.6% of female shoppers said they would buy clothing and accessories during the 2023 Cyber Monday sale.
Here is a total breakdown of what shoppers look forward to purchasing during the 2023 Cyber Monday sale.
| Category Of Items | Male Shoppers | Female Shoppers |
|---|---|---|
| Electronics | 79.4% | 63.1% |
| Clothing and accessories | 50% | 63.6% |
| Toys | 32.5% | 36.9% |
| Sport and leisure | 25.6% | 15.9% |
| Household appliances | 25% | 28.2% |
| Pet items | 23.1% | 24.6% |
| Books | 21.9% | 26.7% |
| Health and beauty | 18.8% | 39.2% |
| Interior home design | 17.5% | 19.1% |
| Fitness | 16.9% | 15.7% |
Source: Statista.
- Over 80% of Americans reported planning to purchase during Cyber Monday in 2023.
- Over one-third of the GenZ and Millennials look forward to shopping during Cyber Monday in 2023.
- 35% of Gen Z and 34% of millennials worldwide said they look forward to purchasing during Cyber Week. At the same time, 18% of Gen X and 7% of Baby Boomers are also looking forward to making purchases.
Conclusion: Sales on Cyber Monday Reached $13.3 Billion
Cyber Monday continues to break records, with sales soaring to $12.4 billion in 2023 and exceeding $13.3 billion in 2024.
More shoppers are embracing the ease of online shopping, with 77 million opting for digital purchases in 2023, while only 20.3 million opted for in-store purchases.
