Rebranded as X by Elon Musk, Twitter has 557 million monthly active users (MAU). This makes X the 15th most popular social media platform by users worldwide. Besides, 237.8 million users use X daily.
With the debate about “Is X dying” continuing online, the data and statistics say otherwise.
In this X statistics report, we will take a detailed look at the Twitter user count over the years, revenue, country share, and more.
Key Twitter Statistics 2026 (Editor’s Pick)
- Twitter (X) has 557 million monthly active users (MAU).
- 237.8 million people use X (Twitter) daily (as per 2022 report)
- Around 63.7% males and 36.3% females use X.
- The average age of X users is between 25 and 34.
- The United States has the highest X users with 104 million.
- X made $2.5 billion in revenue in 2024.
How Many People Use Twitter?
Twitter has 557 million monthly active users (MAU) worldwide right now. This makes Twitter/X the 15th most popular social media platform worldwide.
In December 2024, X (Twitter) had 368 million monthly active users worldwide. Compared to the last data, X increased by 189 million users in 2025, showing approximately a 51.4% increase from its last recorded data.
The following Table displays the social media platforms with the highest monthly active users worldwide.
| Rank | Social Media Platform | Monthly Active Users |
|---|---|---|
| 1 | 3,070 million | |
| 2 | 3,000 million | |
| 3 | 3,000 million | |
| 4 | YouTube | 2,580 million |
| 5 | TikTok | 1,990 million |
| 6 | 1,410 million | |
| 7 | Telegram | 1,000 million |
| 8 | Facebook Messenger | 942 million |
| 9 | Snapchat | 932 million |
| 10 | 765 million | |
| 11 | Douyin | 728 million |
| 12 | Kuaishou | 715 million |
| 13 | 588 million | |
| 14 | 578 million | |
| 15 | Twitter (X) | 557 million |
Source: Statista
Twitter Daily Active Users
In the second quarter of 2022 (Q2 2022), X/Twitter reported 237.8 million global monetizable daily active users (mDAU), an increase from 229 million in the prior quarter (Q1 2022).
However, detailed data on daily user activity has become limited since the platform’s acquisition, with fewer updates being publicly shared. The last fully disclosed user data was from Q2 2022, showing 237.8 million daily active users.
Here is a table displaying the daily active users of Twitter recorded recently:
| Year | Twitter Daily Active User |
|---|---|
| Q2 2022 | 237.8 million |
| Q1 2022 | 229 million |
| Q4 2021 | 217 million |
| Q3 2021 | 211 million |
| Q2 2021 | 206 million |
| Q1 2021 | 199 million |
Note: Since 2022, the daily active user count has been reported as a private company metric, based on public statements from X/Twitter leadership.
Source: Statista
Twitter User Demographics
Currently, male users are 63.7% on X, whereas 36.3% are female X users.
The gender gap is huge on X between the male vs female ratio, but that’s not the case only right now. As per the data from 2022, men made up 56.4% of total X users compared to 43.6% females.
| Gender | 2022 Share | 2025 Share | % Increase / Decrease |
|---|---|---|---|
| Male | 56.4% | 63.7% | +12.95% increase |
| Female | 43.6% | 36.3% | –16.74% decrease |
Source: Data Reportal
Twitter Users By Age
The average age of X users is between 25 and 34 years old as per the latest data recorded.
In fact, users between the ages of 25 and 34 make up the largest audience on X, accounting for a total of 37.5% users globally.
Furthermore, one-fifth of the users use X between the ages of 35 and 49.
Here is a table showing the age distribution of Twitter’s audience by age group:
| Age Group | Female Share | Male Share | Total Share (Female + Male) |
|---|---|---|---|
| 13–17 | 1.0% | 1.0% | 2.0% |
| 18–24 | 13.2% | 18.9% | 32.1% |
| 25–34 | 13.0% | 24.5% | 37.5% |
| 35–49 | 6.9% | 14.2% | 21.1% |
| 50+ | 2.5% | 4.8% | 7.3% |
Although X has a male-heavy audience overall, the age distribution shows that the platform’s largest user segment is the 25–34 age group, making up 37.5% of total users. The second-largest group is 18–24, contributing 32.1%
Source: Statista, Data Reportal
Twitter Users By Country
The United States continues to dominate X with 104 million active X users.
2nd country that uses X the most is Japan, with 70.9 million users, followed by Indonesia with 25.2 million users.
While these figures give us an idea of which countries use X the most, it’s also important to note that the number of users by country is based on X’s advertising audience only. This may not represent the overall active user base.
Here’s the updated list of the top countries using Twitter based on audience size:
| Country | Number of X Users (Millions) |
|---|---|
| United States | 104 |
| Japan | 70.9 |
| Indonesia | 25.2 |
| India | 24.1 |
| United Kingdom | 22.9 |
| Germany | 21.6 |
| Turkey | 19.7 |
| Mexico | 16.9 |
| Brazil | 16 |
| Saudi Arabia | 15.7 |
Source: DataReportal
X (Twitter) Traffic Statistics
To also understand which countries bring in the most traffic on X, we analyzed and took the data from SimilarWeb.
X (Twitter) got 3.98 billion traffic in February 2026, a decrease of 12.24% compared to January.
The United States has the highest global traffic share at 22.69%, followed by Japan at 13.83%.
Note: The traffic data changes every month and is highly dynamic.
Here is the table of the traffic share of X by country:
| Rank | Country | Traffic Share |
|---|---|---|
| 1 | United States | 22.69% |
| 2 | Japan | 13.83% |
| 3 | Brazil | 5.04% |
| 4 | Turkey | 4.32% |
| 5 | India | 4.07% |
Source: SimilarWeb
Reasons People Use Twitter (X)
59% of X users reported that they use the platform to keep up with the news. Whereas, 38.1% said they use X for the following brands and companies.
Here is a breakdown of reasons and the number of people:
| Reasons to Use Twitter | Percentage of People Who Agree |
|---|---|
| News | 59% |
| Following brands/companies | 38.1% |
| To consume entertainment content | 35.7% |
| For sharing photos & video | 28.3% |
| To be in touch with friends and family | 19.4% |
Source: Exploding Topics
Besides, in 2024, Pew Research conducted a survey on why people use X, and 81% of them stated “because it’s entertaining.”
Not so surprisingly, about 74% X users reported that they see at least some kind of political content on the platform. On the other hand, 59% of people said they use X to keep up with politics.
The survey was evident that politics has now become a core part of X. Despite plenty of changes that X has undergone ever since Elon took over, the platform continued to become a centre of debate for topics such as democracy itself, freedom of speech, and major political discussions.
Twitter Revenue Statistics
The official last full public revenue of X was $5.08 billion in 2021. However, other data available indicate that X generated $2.5 billion in revenue in 2024, a 13.7% decrease from 2023, when revenue was $2.9 billion.
Here is a table displaying the revenue generated by Twitter over the years.
| Year | Revenue ($bn) | YoY Change ($bn) |
|---|---|---|
| 2012 | 0.3 | — |
| 2013 | 0.6 | +0.3 |
| 2014 | 1.4 | +0.8 |
| 2015 | 2.2 | +0.8 |
| 2016 | 2.5 | +0.3 |
| 2017 | 2.4 | –0.1 |
| 2018 | 3.0 | +0.6 |
| 2019 | 3.4 | +0.4 |
| 2020 | 3.7 | +0.3 |
| 2021 | 5.0 | +1.3 |
| 2022 | 4.4 | –0.6 |
| 2023 | 2.9 | –1.5 |
| 2024 | 2.5 | –0.4 |
All the revenue figures are in USD.
Source: Business of Apps
Let’s see what the platform witnessed so far:
Elon Musk’s goal is to transform the platform into the ‘Everything App‘ (X). This strategy focuses on accelerating development in video-first content, commerce/shopping, peer-to-peer payments, and Artificial Intelligence (AI) integration (like Grok).
X is actively launching tools and making deals in these areas, including creator tools and major content partnerships.
Furthermore, X has launched its Creator Revenue Sharing program (mid-2023) to attract more content creators. This program pays eligible creators a portion of the revenue, which is now increasingly based on engagement with their content from X Premium (paid) subscribers, rather than strictly from ads in their reply threads.
Sources: CNBC, X, Social Media Today
Twitter Net Income & Loss
As per the latest report, Twitter’s net income in 2026 is a profit of $1.4 billion, up from 23.04% from 2025.
Here is a table showing Twitter’s Net Income and Loss over the years:
| Year | Net Income/Loss |
|---|---|
| 2026 | +$1,400 million |
| 2025 | +$1,140 million |
| 2024 | +$942.37 million |
| 2023 | +$489.57 million |
| 2022 | +913.64 million |
| 2021 | -$221.41 million |
| 2020 | -$1,135.63 million |
| 2019 | +$1,465.66 million |
| 2018 | +$1,205.6 million |
| 2017 | -$108.06 million |
| 2016 | -$456.87 million |
| 2015 | -$521.03 million |
| 2014 | -$577.82 million |
| 2013 | -$645.32 million |
Source: Eulerpool
Twitter’s Revenue By Region
Even though only about 14% of Twitter’s users come from the US, it is responsible for more than 50% of the platform’s revenues.
- In 2024, Twitter generated $1.3 billion in revenue in the United States, while it got $1.2 billion in revenue from the rest of the world.
- Besides, out of the $4.4 billion total revenue generated by Twitter in 2022, $2.4 billion was generated in the United States.
Let us take a look at Twitter’s revenue over the years by region:
| Year | Revenue In The US | Revenue In Rest Of The World |
|---|---|---|
| 2024 | $1.3 billion | $1.2 billion |
| 2023 | $1.6 billion | $1.4 billion |
| 2022 | $2.4 billion | $2 billion |
| 2021 | $2.8 billion | $2.2 billion |
| 2020 | $2 billion | $1.6 billion |
| 2019 | $1.9 billion | $1.5 billion |
| 2018 | $1.6 billion | $1.4 billion |
Source: Business of Apps
Twitter Usage Statistics
- A modern, widely cited figure for average time spent on X/Twitter is 28 minutes per day globally. The US-specific figure of 34 minutes and 6 seconds is still widely reported and is used by the platform itself.
- 82% of B2B content marketers use X/Twitter to distribute content or as a digital marketing tool.
- 37.8% of internet users aged 16-64 worldwide report using X/Twitter to follow or research brands and products.
- 54% of X/Twitter users are more likely to buy new products compared to users of other platforms.
Sources: Exploding Topics, Content Marketing Institute, Backlinko,
Most Followed Accounts on Twitter (X)
Currently, Elon Musk is the most followed account on X with 234.2 million followers. Following him, Barack Obama ranks number 2 with 127.1 million followers.
Here are the top 10 most followed accounts on X:
| Sr No | Account | Number of followers |
|---|---|---|
| 1 | Elon Musk | 234.2 million |
| 2 | Barack Obama | 119.2 million |
| 3 | Donald Trump | 110.7 million |
| 4 | Narendra Modi | 106.1 million |
| 5 | Cristiano Ronaldo | 105.5 million |
| 6 | Rihanna | 96.3 million |
| 7 | Justin Bieber | 89.8 million |
| 8 | NASA | 88.6 million |
| 9 | Katy Perry | 85.1 million |
| 10 | Taylor Swift | 78.8 million |
Note: The above data is written as of 13th March 2026. The followers count is dynamic and changes every day.
Twitter Layoff & Employees Statistics
On 25th February 2023, Twitter apparently laid off 10% of its workforce, or at least 200 people.
Elon Musk has laid off over 6000 people since he took over Twitter.
The reduction was approximately 6,000 people (or over 80% of the original workforce of 7,500).
Since the initial massive cuts, X/Twitter has resumed hiring. The current headcount (as of late 2024/early 2025 reports) is estimated to be around 2,840 employees, still significantly lower than the pre-acquisition total but demonstrating an increase from the 2023 low.
Source: Business Today
Twitter’s Takeover & Rebranding Timeline
So, the Tesla and SpaceX bossman is now the boss of Twitter as well; let us have a look at the statistics associated with this grand takeover and Rebranding!
Elon initiated the Twitter acquisition on 14th April 2022 and completed the acquisition on 27th October 2022.
Elon rebranded Twitter to “X” in 2023. Let us see all the important events involved at a glance:
- 21st December 2017: Elon Musk tweeted, ‘I Love Twitter.’ Dave Smith (One of the verified Twitter users) suggested Elon buy the Microblogging platform. Elon Musk replied with ‘How much is it?’ we guess that it was on that day that Elon first actually thought of buying Twitter.
- 31st January 2022: Elon Musk began buying Twitter’s Shares.
- 4th April 2022: Musk declared that he had paid $2.64 billion for 9.2% of Twitter’s shares, making him the company’s biggest stakeholder.
- 5th April 2022: Musk accepted Twitter’s invitation to join the board of directors. But, here’s the catch: The position would have limited Elon’s ability to discuss Twitter openly and prevented him from owning more than a 14.9% stake in the company
- 11th April 2022: Before Musk’s nomination was to take effect, he decided against joining the board after tweeting several negative things about the organization and informed the board that he would make a proposal to privatize Twitter.
- 12th April 2022: While stakeholder Marc Bain Rasella accused Musk of unlawfully manipulating Twitter’s share price and breaking Securities and Exchange Commission (SEC) laws, Twitter’s board met with legal and financial consultants to discuss the implications of such a move and their solutions.
- 14th April 2022: Elon Musk offered to buy Twitter for $43 billion, equivalent to $54.20 per share, and take it private.
- 15th April 2022: Twitter’s governing board unveiled a “poison pill” policy that would let investors buy more stock in the case of a hostile takeover.
- 20th April 2022: Musk revealed that he had obtained bank financing from several institutions for a potential bid to buy Twitter.
- 23rd April 2022: Bret Taylor was informed by Musk that his offer was “final and best.” A letter was delivered the next day, pleading with Bret to accept.
- 5th May 2022: Musk further secured $7.1 billion in funding.
- 13th May 2022: Following news that 5% of Twitter’s DAUs were spam accounts, which caused Twitter shares to decline by more than 10%, Musk said the transaction had been put “on pause.”
- 8th July 2022: Musk declared his desire to scrap the deal, stating in a regulatory filing that Twitter had broken key terms of the agreement “materially.”
- 12th July 2022: Twitter filed its lawsuit against Musk at the Delaware Court of Chancery.
- 3rd October 2022: Twitter received notification from Musk’s legal team that Elon had shifted his mind and was going ahead with the buyout at the initially offered amount of $54.20 per share, subject to Twitter dropping its lawsuit.
- 6th October 2022: Musk requested that the trial be delayed until October 28th so that he could complete the debt financing for the acquisition. McCormick granted Musk’s request, noting that the trial would be rescheduled for November’22 if the deal did not close by that date.
- 27th October 2022: Musk and Twitter finalized the agreement in the late afternoon. Boom! Twitter has a new boss. Welcome, Mr. Musk.
- 23rd July 2023: Elon Musk said he would do more to take Twitter in a new direction with a rebranding that will replace its well-known bluebird logo with an X.
- 2024: Now X.com redirects to Twitter!
- 2025: In March 2025, xAI completed its acquisition of X Corp. in a deal valued at $33 billion.
Is X (Twitter) Dying?
The debate of “is X dying ”continues to show up on Twitter every now and then.
Statistically, X (formerly Twitter) is facing revenue contraction but retains a massive, influential user base. The estimated 2024 revenue is $2.5 billion, a sharp decline from the $5.08 billion recorded in 2021 before the acquisition.
However, the platform is not dying by user count. It boasts over 237 million monetizable daily active users (mDAU) and reports that its global Monthly Active Users (MAU) are 557 million.
Furthermore, user engagement in areas such as video consumption increased by 40% year-over-year in 2024, indicating shifts in content preferences rather than an exodus. The platform remains a critical, albeit financially stressed, global communication hub.
Conclusion: Twitter Has 557 Million Monthly Active Users
X, formerly known as Twitter, currently has 557 million monthly active users, with 4.390 billion traffic in October 2025.
While Elon Musk’s acquisition led to layoffs of over 6,000 employees, it also sparked innovation such as creator monetization, new commerce partnerships, and increased video content.
X continues to remain one of the most popular social media platforms, a centre of political debates, freedom of speech, and even entertainment. We’re excited to see how X will continue to shape its journey ahead.
