Worldwide, there are more than 562.86 million Smartwatch users. The smartwatch market is currently valued at $35.29 billion, growing at a CAGR of 10.05% (2025 to 2035).
Apple leads the smartwatch market with a 23% share, while 92% of users rely on their devices for health and fitness tracking.
This article addresses primary questions, such as the number of smartwatch users, their demographics, the reasons behind their use, and the market’s growth trajectory.
Smartwatch Statistics 2026: Top Picks
- There are 562.86 million smartwatch users worldwide.
- Smartwatches are the most preferred wearable tech, with 27.6% of adults owning at least one device.
- Apple holds a 23% market share of the global smartwatch market.
- Over 26% Americans own a smartwatch device, while only 22.5% of people worldwide own one.
- The global smartwatch market is valued at around $35.29 billion.
- Over 92% of smartwatch users use them to track and improve their health and fitness.
How Many SmartWatch Users Are There?
There are 562.86 million smartwatch users worldwide currently, marking a 23.7% increase from the 454.69 million users in 2024.
Looking ahead, the number of smartwatch users is expected to continue rising, reaching an estimated 740.53 million by 2029.
Here are further details about the number of smartwatch users recorded worldwide over the years:
| Year | Number Of Smartwatch Users Worldwide |
|---|---|
| 2029* | 740.53 million |
| 2028* | 721.59 million |
| 2027* | 690.41 million |
| 2026* | 640.15 million |
| 2025 | 562.86 million |
| 2024 | 454.69 million |
| 2023 | 323.99 million |
| 2022 | 212.84 million |
| 2021 | 140.92 million |
| 2020 | 97.63 million |
*Projected
Source: Statista
Smartwatch Market Share
Apple leads the global smartwatch shipments with a market share of 23%. Huawei is second with 17% market share. Apple was leading with 28% market share until Q4 2024, but was dethroned by Huawei in the first quarter of 2025.
Apple recorded a decent growth in Q3 2025 after 7 consecutive quarters of drop since Q4 2023.
Here are further details about the smartwatch market share:
| Smartwatch Vendor | Global Shipment Market Share |
|---|---|
| Apple | 23% |
| Huawei | 17% |
| Others | 60% |
Source: Counterpoint research
How Many Smartwatches Will Be Sold?
With the adoption of wearable devices and consumer’s preferences towards the technology, the number of smartwatches sold yearly increases rapidly.
This is primarily a result of integrating advanced health and fitness tracking features. With that, let us take a look at the number of smartwatches sold worldwide.
Over 400 Million Smartwatches Are Predicted To Be Shipped by 2026
Compared to 2022, 184 million smartwatches were anticipated to be sold in 2023.
This is 16% up from the number of smartwatches sold in the previous year. In 2022, 173 million smartwatches were shipped worldwide.
Most of the increase in the demand for smartwatches is expected to come from India. The demand for smartwatches in the country is expected to increase by 75%.
Further, advanced smartwatches from companies like Apple, Google, Garmin, and Samsung continue to dominate the worldwide smartwatch market despite a 7% decline in their sales in 2022.
Source: CCS Insights
Smartwatch User Demographics
Smartwatches are used by people across various age groups and ethnicities. Here are some notable facts and figures about smartwatch users.
23% Of Men Worldwide Own A Smartwatch Compared To 21.8% Of Women
Overall, 27.8% of adults own at least one smartwatch device in the world. Men are more likely to own a smartwatch compared to women.
Further, most women believe that the smartwatches’ size and design don’t suit their wrists.
However, among internet users aged between 25 and 34, women are likelier to own a smartwatch than men.
According to ISP, the ratio of smartwatch users is 60% male to 40% female.
Here are further details about the smartwatch user demographics:
| Age Group | Percentage Of Female Smartwatch Users | Percentage Of Male Smartwatch Users |
|---|---|---|
| 16 to 24 years | 19.6% | 21.0% |
| 25 to 34 years | 27.2% | 26.9% |
| 35 to 44 years | 24.5% | 25.5% |
| 45 to 54 years | 18.6% | 20.9% |
| 55 to 64 years | 12.7% | 16.1% |
Source: Datareportal
24% Of The People In Suburban Areas Use Smartwatches
Meanwhile, 20% of the residents of urban areas reported using smartwatches.
However, there isn’t much difference in the share of smartwatch users recorded in urban and rural areas. 18% of the people in rural areas use a smartwatch.
Source: Pew Research.
Smartwatch Users By Country
Smartwatch usage varies in different countries around the world. Let’s look at the percentage of users using Smartwatches in different countries worldwide.
Around 26% Of Americans Use A Smartwatch Or A Fitness Tracker
Around 22.5% of the world’s population uses a smartwatch device.
Croatia & UAE have the highest percentage of smartwatch users, with 33.4% of the population aged between 16 and 64 using smartwatches.
On the other hand, the lowest share is of Kenya. Only 9.6% of people in the country prefer to wear smartwatches.
Here is the table of smartwatch users by country:
| Country | Smartwatch Users (%) |
|---|---|
| Croatia | 33.4% |
| UAE | 33.4% |
| Norway | 33.2% |
| Turkey | 32.1% |
| Malaysia | 31.9% |
| Serbia | 31.5% |
| Hong Kong | 31.2% |
| Czechia | 31.2% |
| Australia | 31.1% |
| Poland | 31.0% |
| Iceland | 30.8% |
| Netherlands | 30.7% |
| Bulgaria | 30.5% |
| Chile | 30.1% |
| Greece | 30.7% |
| Mexico | 30.7% |
| Spain | 30.4% |
| South Africa | 30.4% |
| China | 30.2% |
| Romania | 30.2% |
| USA | 30.1% |
| Sweden | 29.7% |
| Hungary | 29.0% |
| Italy | 28.9% |
| Germany | 28.9% |
| UK | 28.4% |
| Brazil | 28.1% |
| Austria | 27.8% |
| Vietnam | 26.3% |
| Worldwide | 22.5% |
Smart Wristband Users By Country
Poland has the highest percentage of internet users who use a smartwatch or fitness tracker. 26.5% of the internet users in the country use a smart wristband.
On the other hand, the lowest share is of Morocco. Only 2.1% of internet users in the country prefer to wear smart wristbands.
The following table further details the percentage of internet users from different countries using smart wristbands.
| Country | Share Of Internet Users Using Wristbands |
|---|---|
| Poland | 26.5% |
| China | 20.9% |
| United Kingdom | 15.0% |
| Germany | 14.5% |
| India | 13.8% |
| United States | 12.2% |
| France | 12.1% |
| Japan | 2.4% |
| Morocco | 2.1% |
Source: Dataportal.
Smartwatch Market Size
Smartwatches have surely made a huge impact in the market. The smartwatch market today is worth more than a billion dollars. Let’s take a look at some other interesting facts related to the smartwatch market size.
The Smartwatch Industry Is Valued At $35.29 Billion
The global smartwatch market is set to reach $91.96 billion by 2035. The market is predicted to grow at a CAGR of 10.05% between 2025 and 2035.
The increasing trend of health consciousness is one of the most significant drivers of the smartwatch market.
Furthermore, the exponential growth in market size will lead to a higher rate of smartwatch adoption and technological advancements in the years to come.
Source: Meta Tech Insights
Revenue Generated Through Smartwatches
The Smartwatch industry has grown tremendously and generates billions in revenue. Various companies, such as Apple, Samsung, and Fitbit, have continued to improve their products ever since.
In the following section, I have listed important statistics related to the Revenue generated by the smartwatch industry.
Revenue In The Smartwatch Market Is Anticipated To Reach $55.16 Billion in 2026
Between 2023 and 2028, the revenue generated through the smartwatch market is estimated to grow at a CAGR of 7.19%.
As a result, the market revenue is expected to reach $62.46 billion by 2028.
The smartwatch’s total revenue is projected to increase by $18.3 billion between 2023 and 2028, representing a 41.45% growth over the period.
This increase in revenue will result from an increase in the number of people using smartwatches over the upcoming years.
The following table displays the increase in revenue of the smartwatch market recorded over the years.
| Year | Revenue Generated By The Smartwatch Market |
|---|---|
| 2028* | $62.46 billion |
| 2027* | $62.46 billion |
| 2026* | $55.16 billion |
| 2025* | $51.58 billion |
| 2024 | $47.94 billion |
| 2023 | $44.15 billion |
| 2022 | $40.19 billion |
| 2021 | $38.03 billion |
| 2020 | $32.04 billion |
| 2019 | $23.74 billion |
Source: Statista.
Smartwatch Penetration Statistics
Here are the latest statistics about the smartwatch user penetration rate.
The User Penetration Of The Smartwatch Market Is Anticipated To Be 2.89%
The global penetration rate of ‘smartwatches’ is forecasted to increase by a total of 0.02% between 2023 and 2028.
The smartwatch user penetration rate is estimated to be 2.88 percent in 2028.
Here are further details about the penetration rate of smartwatch users recorded over the years.
| Year | Smartwatch Penetration Rate Recorded Over The Years |
|---|---|
| 2028* | 2.88% |
| 2027* | 2.89% |
| 2026* | 2.9% |
| 2025* | 2.9% |
| 2024 | 2.89% |
| 2023 | 2.86% |
| 2022 | 2.78% |
| 2021 | 2.69% |
| 2020 | 2.5% |
| 2019 | 2.01% |
Source: Statista.
Why Do People Use Smartwatches?
Here you will get to know the reasons why people prefer to use smartwatches.
92% Of People Use Smartwatches To Maintain Their Health And Fitness
88% of the people reported that smartwatches helped them achieve their fitness goals.
Besides, almost 1 in 2 smartwatch users used smartwatches to exercise regularly.
Here are further details on why people use smartwatches:
| Reason | The Percentage Used By The People |
|---|---|
| Track and maintain health and fitness | 92% |
| Achieve a fitness goal | 88% |
| Get regular exercise. | 48% |
| Increase steps | 34% |
42% Of Smartwatch Users Have Discussed the Data Collected Through Their Smartwatches With Their Healthcare Providers
56% of Gen Z and 46% of millennials track their heart rate and sleep. This helps them to keep track of their vitals.
Further, the Apple Watch has saved the lives of innumerable people by detecting anomalies in their heart rates, which is why Apple sold almost 39.8 million watches globally.
Hence, most smartwatch users track their health vitals through smartwatches and share them with their healthcare providers.
Source: iMore, ValuePenguin.
Conclusion: 562.86 Million People Worldwide Use Smartwatches
Smartwatches are no longer niche gadgets; they’re used by over 4562.86 million people currently and are projected to reach 740 million by 2029. Market revenue is expected to hit $55.16 billion by the end of 2026, with Huawei, Apple, and Samsung dominating sales.
Most users, 92%, turn to smartwatches for fitness and health tracking. From demographic trends to country-wise usage, and sales growth to revenue predictions, this data-driven breakdown helps you understand where the smartwatch market is now and where it’s headed.
As technology continues to evolve, smartwatches will remain essential tools in daily life, health management, and the global wearables economy.
