56 Apple Statistics (2025): Users, Sales Data & Market Share

Launched in 1976, Apple was the first company in the United States to hit the $1 trillion benchmark and the first brand to hit a market capitalization of $3 trillion worldwide. 

Today, with a valuation of $3.9 trillion, Apple is the most valuable brand in the world. In the first half of last year, it announced an impressive revenue of $176.64 billion, primarily driven by sales in the Americas and Europe.

Let’s take a look at the latest facts and figures about Apple’s revenue worldwide, in different regions and its product sales, and more in this article.

Apple Statistics 2025: Top Picks

• Apple recorded a revenue of $176.64 billion in the first half of 2024.
• In 2023, Apple’s annual revenue was $383.2 billion.
• $87.7 billion in revenue was generated in the Americas region in H1 2024.
• The iPhone sales generated $45.96 billion in Q2 2024, accounting for 50.46% of Apple’s total quarterly revenue.
• Apple is valued at $3.9 trillion.

Apple Revenue

In the first half of 2024, Apple reported a revenue of $176.64 billion. 

This included $81.8 billion in the first quarter and $94.84 billion in the second quarter. 

Meanwhile, Apple achieved an annual revenue of $383.2 billion in 2023.

Here is a table displaying the Apple’s revenue by year: 

Quarter	Revenue
Q2 2024	$94.84 billion
Q1 2024	$81.8 billion
Q4 2023	$89.5 billion
Q3 2023	$119.58 billion
Q2 2023	$90.75 billion
Q1 2023	$117.15 billion
Q4 2022	$90.15 billion
Q3 2022	$82.96 billion
Q2 2022	$97.28 billion
Q1 2022	$123.95 billion
Q4 2021	$83.36 billion
Q3 2021	$81.43 billion
Q2 2021	$89.58 billion
Q1 2021	$111.44 billion
Q4 2020	$64.7 billion
Q3 2020	$59.69 billion
Q2 2020	$58.31 billion
Q1 2020	$91.82 billion

Source: Statista. 

Apple Revenue By Region 

In the first half of 2024, Apple reported revenue of $87.7 billion in the Americas region and $54.52 billion in the European region.

Here is a table displaying the revenue generated by Appl in different regions:

Year	Americas	Europe	China	Japan	Rest of Asia Pacific
2024 (H1)	87.7 billion	54.52 billion	37.19 billion	14.03 billion	17.34 billion
2023	162.5 billion	94.2 billion	72.5 billion	24.2 billion	29.6 billion
2022	169.6 billion	95.1 billion	74.2 billion	28.4 billion	15 billion
2021	153.3 billion	89.3 billion	68.3 billion	28.4 billion	13.6 billion
2020	124.5 billion	68.6 billion	40.3 billion	21.4 billion	14.1 billion
2019	116.9 billion	60.2 billion	43.6 billion	21.5 billion	17.4 billion
2018	112 billion	62.4 billion	51.9 billion	21.7 billion	17.8 billion
2017	96.6 billion	54.9 billion	51.6 billion	15.3 billion	19.6 billion

Source: Business of Apps. 

Apple grabbed the fourth position in the Fortune 500. Click here to get a detailed look at the Fortune 500 list of 2023.

• Apple generated the highest net profit in 2022.

The net income of Apple grew drastically after 2020. It was recorded to be $99.8 billion in 2022, the highest net income recorded. Besides, the net income rose from $57.41 in 2020 to $94.68 billion in 2021. 

The following table displays the net income generated by Apple over the past years.

Year	Net Income Of Apple
2022	$99.8 billion
2021	$94.68 billion
2020	$57.41 billion
2019	$55.26 billion
2018	$59.53 billion
2017	$48.35 billion
2016	$45.69 billion
2015	$53.39 billion
2014	$39.51 billion
2013	$37.04 billion

Source: Statista.

iPhone Statistics

The iPhone is one of the most popular products sold by Apple. Apple generates the majority of its revenue through iPhone sales. Let’s take a look at detailed statistics related to the iPhone. 

iPhone Sales Revenue 

In Q2 2024, the iPhone generated $45.96 billion in revenue, making up 50.46% of Apple’s total quarterly revenue. 

In comparison, Apple reported $69.7 billion in revenue for Q1 2024, which accounted for 58.29% of the company’s revenue during that quarter. 

Additionally, the iPhone’s total revenue for 2023 reached $200.585 billion. 

The following table displays the revenue generated by iPhones over the past quarters. 

Quarter	Revenue Generated By iPhone
Q2 2024	$45.96 billion
Q1 2024	$69.7 billion
Q4 2023	$43.81 billion
Q3 2023	$39.67 billion
Q2 2023	$51.33 billion
Q1 2023	$65.775 billion
Q4 2022	$42.626 billion
Q3 2022	$40.665 billion
Q2 2022	$50.570 billion
Q1 2022	$71.628 billion
Q4 2021	$38.868 billion
Q3 2021	$39.570 billion
Q2 2021	$47.938 billion
Q1 2021	$65.597 billion

Source: Statista.

iPhone Sales

• 232.2 million units of iPhones were sold in 2022. 

Comparatively, in the year 2021. 242 million units of iPhone were sold. But the number of units sold in the next year declined by almost 10 million. 

The following table displays the number of iPhone units sold worldwide over the past years. 

Year	Unit Of iPhones Sold
2022	232.2 million
2021	242 million
2020	196.9 million
2019	187.2 million
2018	217.7 million
2017	216.7 million
2016	211.8 million

Source: Business of Apps. 

• The number of iPhone units sold in the United States was recorded to be 99.8 million. 

At the same time, 56 million units of iPhone were sold in Europe, and 58.3 million units were sold in China. 

Here is a table depicting the number of iPhone units sold in different regions worldwide. 

Year	The United States	Europe	China	Japan	Rest Of Asia Pacific
2022	99.8	56	58.3	14.6	14.8
2021	84.3	56.1	51.6	15.3	13.3
2020	73.3	37.3	44.8	14.9	14.2
2019	65.7	36.3	31.4	14.8	12.8
2018	74.8	38.2	34.9	14.7	14
2017	69.3	36.8	42.9	17.8	17.3
2016	62.9	34.6	43.6	15.2	17.2

Source: Business of Apps. 

iPhone Market Share

• iPhones are accountable for 20.5% of the global smartphone market share as of the first quarter of 2023.

The highest market share of smartphones worldwide belongs to Samsung as of Q1 2023. It owned a 22.5% market share at that time. 

In the fourth quarter of 2022, Apple led the smartphone market with 24.1% of the smartphones shipped worldwide, while Samsung had 19.4% of the smartphone market share. 

The following table displays the share of different smartphones in the global smartphone market. 

Quarter	Apple	Samsung	Xiaomi	OPPO
Q1 2023	20.5%	22.5%	11.4%	10.2%
Q4 2022	24.1%	19.4%	11%	8.4%
Q3 2022	17.2%	21.2%	13.4%	8.6%
Q2 2022	15.6%	21.8%	13.8%	8.6%
Q1 2022	18%	23.4%	12.7%	8.7%
Q4 2021	23.4%	19%	12.4%	8.3%
Q3 2021	15.2%	20.8%	13.4%	10%
Q2 2021	14.2%	18.9%	16.9%	10.5%
Q1 2021	16%	21.8%	14.1%	10.8%

Source: Statista. 

Note: Visit iPhone statistics for more facts and figures related to iPhones. 

iPad Statistics

• Apple generated a revenue of $9.40 billion from iPad sales worldwide as of the first quarter of 2023. 

The revenue generated from iPad sales went up from $7.25 billion in the Q1 of 2022 to $9.396 billion in Q1 of 2023. Comparatively, the revenue generated by iPad sales in the last quarter of the year 2022 was recorded to be $7.17 billion. 

The following table displays the revenue generated by the sale of iPad over the past quarters. 

Quarter	Revenue Generated By Apple Through iPad Sales
Q1 2023	9.396 billion
Q4 2022	7.174 billion
Q3 2022	7.224 billion
Q2 2022	7.646 billion
Q1 2022	7.248 billion
Q4 2021	8.252 billion
Q3 2021	7.368 billion
Q2 2021	7.807 billion
Q1 2021	8.435 billion
Q4 2020	6.797 billion
Q3 2020	6.582 billion
Q2 2020	4.368 billion
Q1 2020	5.977 billion

Source: Statista.

• In the first quarter of the year 2023, iPad generated an 8.02% share of Apple’s total revenue.

Comparatively, in the first quarter of 2022, the iPad was able to contribute only 5.8% to Apple’s revenue. While in the last quarter of 2022, it contributed with a share of almost 8% in Apple’s revenue. 

The following table displays the share of Apple’s revenue generated by iPad over the past quarters.

Quarter	Share of Apple’s Revenue Generated Through iPad
Q1 2023	8.02%
Q4 2022	7.96%
Q3 2022	8.7%
Q2 2022	7.9%
Q1 2022	5.8%
Q4 2021	9.9%
Q3 2021	9.05%
Q2 2021	8.71%
Q1 2021	7.56%
Q4 2020	10.5%
Q3 2020	11.03%
Q2 2020	7.49%
Q1 2020	6.51%

Source: Statista. 

• Apple shipped approximately 10.8 million tablets worldwide during the first quarter of 2023.

This number of devices went down from 22.5 million devices as recorded in the fourth quarter of 2022. While in the first quarter of 2022, only 12.1 million tablets were shipped by Apple. 

The following table displays the iPad shipments done by Apple over the past quarters. 

Quarter	Number Of iPad Shipments Worldwide
Q1 2023	10.8 million
Q4 2022	22.5 million
Q3 2022	14.5 million
Q2 2022	12.6 million
Q1 2022	12.1 million
Q4 2021	17.5 million
Q3 2021	14.7 million
Q2 2021	12.9 million
Q1 2021	12.7 million
Q4 2020	19 million
Q3 2020	14 million
Q2 2020	12.5 million
Q1 2020	7.7 million

Source: Statista.

• Apple rules the tablet market, with more than 35% of its market share as of  Q1 2023. 

Apple is accountable for 35.2% of the tablet market share, while Samsung stands second with 23.1% of the tablet market share. Comparatively, in the last quarter of 2022, Apple was accountable for 49.2% of the tablet market share. 

Here is a table displaying the distribution of the tablet market share recorded over the past quarters. 

Quarter	Apple	Samsung	Lenovo	Huawei	Amazon
Q1 2023	35.2%	23.1%	6.2%	6.6%	4.6%
Q4 2022	49.2%	16.8%	5.1%	5.1%	5.4%
Q3 2022	37.5%	18.4%	7%	6.2%	11.1%
Q2 2022	31%	18.1%	8.7%	5.3%	13.6%
Q1 2022	31.5%	21.1%	7.8%	5.8%	9.6%

Source: Statista.

Mac Statistics

• Apple generated a revenue of $ 7.74 billion through Mac computers in the first quarter of the year 2023. 

These numbers reduced from the $11.5 billion generated in the last quarter of 2022 by Mac computers. Comparatively, in the first quarter of the year 2022, Mac computers generated a salary of $ 10.85 billion. 

The following table displays the revenue generated by Mac computers over the past quarters.

Quarter	Revenue Of Apple Generated Through Sales Of Mac Computers
Q1 2023	7.735 billion
Q4 2022	11.508 billion
Q3 2022	7.382 billion
Q2 2022	10.435 billion
Q1 2022	10.852 billion
Q4 2021	9.178 billion
Q3 2021	8.235 billion
Q2 2021	9.102 billion
Q1 2021	8.675 billion
Q4 2020	9.032 billion
Q3 2020	7.079 billion
Q2 2020	5.351 billion
Q1 2020	7.160 billion

Source: Statista. 

• Apple shipped over 7 million Mac computers in the fourth quarter of 2022. 

Comparatively, only 5.79 million Mac computers were shipped worldwide in the third quarter. While in the first quarter of 2022, 7 million units of Mac computers were shipped across the globe. 

The following table displays the number of Mac computers shipped worldwide over the past quarters. 

Quarter	Number Of Mac Computers Shipped Worldwide By Apple
Q4 2022	7.011 million
Q3 2022	5.795 million
Q2 2022	6.365 million
Q1 2022	7.005 million
Q4 2021	6.846 million
Q3 2021	7.222 million
Q2 2021	6.086 million
Q1 2021	5.573 million
Q4 2020	6.893 million
Q3 2020	6.725 million
Q2 2020	5.086 million
Q1 2020	3.751 million

Source: Statista. 

• Only 7.2% of the PC market share belongs to Apple as of the first quarter of  2023.

Lenovo leads the PC vendor shipment market with a market share of 22.4%. It is followed by HP and Dell, which own 21.1% and 16.7% of the Pc market. 

Here is a table displaying the PC vendor shipment market share owned by Apple and its competitors. 

Quarter	Apple	Lenovo	HP Inc	Dell	ASUS
Q1 2023	7.2%	22.4%	21.1%	16.7%	6.8%
Q4 2022	11.2%	23%	19.6%	16.1%	7.2%
Q3 2022	13.5%	22.7%	17.1%	16.1%	7.5%
Q2 2022	6.7%	24.6%	18.9%	18.5%	6.6%
Q1 2022	8.6%	22.8%	19.7%	17.1%	6.9%
Q4 2021	8.2%	23.1%	19.9%	18.4%	6.5%

Source: Statista. 

Wearable, Home, And Accessories Statistics

• Apple generated $41.1 billion in revenue through the sales of Werable, home, and accessories in 2022.

This was an increase of almost 3 billion in revenue for Apple through accessories as compared to the past year. In the year 2021, it generated $38.3 billion through Apple accessories. 

Here is a table displaying the revenue generated by Apple accessories over the past years.

Year	Accessories
2022	41.1 billion
2021	38.3 billion
2020	30.6 billion
2019	24.4 billion
2018	17.3 billion
2017	12.7 billion
2016	10.9 billion
2015	9.8 billion

Source: Business of Apps.

• Almost 33% of the market share of wearables worldwide belongs to Apple as of 2023. 

At the same time,5.5% of the wearable market share belongs to Xiaomi, and 6% of the share belongs to Huawei.

The following table displays the percentage of market share of wearables shipment worldwide. 

Quarter	Apple	Xiaomi	Huawei	Samsung	Others
Q1 2023	33.6%	5.5%	6%	7.9%	42.6%
Q4 2022	29%	6.1%	6.3%	8.3%	41.8%
Q3 2022	30.5%	9.3%	7.3%	10.3%	39.6%
Q2 2022	34.9%	8.6%	6.7%	7.9%	36.6%
Q1 2022	28.8%	9.2%	7.9%	9.2%	37.7%
Q4 2021	34.1%	11.8%	9.8%	8.2%	38.2%

Source: Statista.

AirPod Statistics

• 82 million Airpods were sold by Apple in the year 2022. 

AirPods have been one of the most popular Apple accessories since its launch. Its sales have touched the sky after the pandemic hit, and sales increased to 114 million in 2020. 

Here is a table displaying the number of Airpods sold over the past years. 

Year	Number Of Airpods Sold
2022	82 million
2021	85 million
2020	114 million
2019	60 million
2018	35 million
2017	15 million

Source: Business of Apps. 

Apple Watch Statistic

• In the year 2022, 53.9 million Apple watches were sold worldwide.

There was an increase in the number of Apple watches sold by 7 million as compared to the previous year. The number of Apple Watch units sold in 2021 was recorded to be 46.1 million.

Here is a table displaying the number of Apple watches sold over the past years. 

Year	Units Of Apple Watches Sold
2022	53.9 million
2021	46.1 million
2020	43.1 million
2019	30.7 million
2018	22.5 million
2017	12.8 million
2016	11.9 million
2015	8.3 million

Source: Business of Apps. 

HomePod Statistics

• Apple accounts for 12.7% of the smart speaker market share. 

The smart speaker market is led by Samsung, accounting for 28.2% of the share. It is followed by Google, with 17.2% of the market share. 

Here is a table displaying the Smart speaker market share owned by different brands. 

Quarter	Apple	Amazon	Google	Baidu	Xiaomi
Q1 2023	12.7%	28.2%	17.2%	11.4%	6.2%
Q4 2022	10.2%	26.4%	20.5%	13.6%	5.1%
Q3 2022	9.5%	26.7%	17.4%	15.6%	6.3%
Q2 2022	7.8%	28.3%	22.6%	11.3%	6.5%
Q1 2022	5.9%	28.9%	19.1%	13.1%	5.8%
Q4 2021	4.6%	22.1%	17.5%	17.1%	10.7%

Source: Statista. 

• 13.6 million HomePods were sold by Apple in the year 2022. 

Apple HomePods have not been popular so far since its launch. However, it managed to get the attention of some Apple users. 

Here is the number of HomePods sold over the past years. 

Year	Number Of Homepods sold
2022	4.2
2021	5.9
2020	9.8
2019	14.8
2018	13.6

Source: Business of Apps. 

Apple Services Statistics

• Apple generated a revenue of $20.77 billion from iTunes, software, and services in the first quarter of 2022.  

Comparatively, in the first quarter of 2022, Apple generated a revenue of $19.56 billion through its services and software. While in the last quarter of 2022. Apple generated a revenue of $ 19.19 billion through its services. 

Here is a table displaying the revenue generated by Apple through its software services over the past quarters. 

Quarter	Revenue Generated by Apple Through Its Software Services
Q1 2023	20.77 billion
Q4 2022	19.19 billion
Q3 2022	19.6 billion
Q2 2022	19.82 billion
Q1 2022	19.56 billion
Q4 2021	18.28 billion
Q3 2021	17.49 billion
Q2 2021	16.9 billion
Q1 2021	15.76 billion
Q4 2020	14.55 billion
Q3 2020	13.16 billion
Q2 2020	13.35 billion
Q1 2020	12.72 billion

Source: Statista. 

• Apple Services generated annual revenue of $78 billion in the year 2022. 

Besides, Apple Services generated 68.4 billion in the year 2021 and $53.6 billion in 2020. 

Here is a table displaying the revenue generated by Apple Services over the past years. 

Year	Revenue Generated By Apple Services
2022	78 billion
2021	68.4 billion
2020	53.6 billion
2019	46.1 billion
2018	36.9 billion

Source: Business of Apps. 

Apple App Store

• According to the revenue generated, Tinder is the leading iPhone app Worldwide on the Apple Play store. 

It generates a revenue of $ 37.58 million as of 2022. The second top application on the Apple Play Store is reported to be TikTok, with a revenue of $35.14 million. 

Here is a table displaying the leading apps on the Apple Play store worldwide by revenue. 

Application	Revenue Generated
Tinder	37.58 million
TikTok	35.14 million
Honor of Kings	24.05 million
Candy Crush Saga	21.1 million
Puzzle & Dragons	20.84 million
Disney+	19.01 million
Game for Peace	17.87 million
Genshin Impact	17.03 million
Monster Strike	16.34 million
Tencent Video	15.43 million

Source: Statista. 

• The annual gross revenue of the Apple App Store was recorded to be $85.1 billion in the year 2021. 

There was a growth of almost 120% in the gross revenue generated by the Apple App Store between the years 2017 to 2021. In the year 2017, it generated annual gross revenue of just $38.7 billion. 

The following table depicts the Annual Gross revenue generated by the Apple App Store over the past years. 

Year	Annual Gross Revenue Of Apple App Store
2021	85.1 billion
2020	72.3 billion
2019	55.5 billion
2018	46.6 billion
2017	38.7 billion

Source: Statista. 

• Over 3.80 million active apps are present on the Apple app store. Out of these, more than 1 million apps are gaming apps. 

In the year 2021, there were almost 3.59 million apps were present on the app store, and 0.98 million out of them belonged to the gaming niche. 

The following table depicts the number of active apps present on the Apple App Store and the number of Gaming apps available. 

Year	Active Apps On The App Store	Gaming Apps On The App Store
2022	3.80 million	1.01 million
2021	3.59 million	0.98 million
2020	3.42 million	0.90 million
2019	3.06 million	0.81 million
2018	2.45 million	0.78 million
2017	2.33 million	0.63 million

Source: Statista. 

• The most popular category of apps available on the Apple App Store is gaming apps. 

The gaming apps acquire a 12.68% share of the total apps present on the Apple App Store. It is followed by business apps, with a 10.35% share of apps present in the store belonging to the category.

Here is a table displaying the most popular app category on the App Store. 

App Category	Share Of Apps
Games	12.68%
Business	10.35%
Education	9.79%
Utilities	9.22%
Lifestyle	7.93%
Food & Drink	6.58%
Shopping	5.26%
Health & Fitness	5.08%
Productivity	4.84%
Finance	4.16%

Source: Statista. 

Apple Pay Statistics

• 631 active users of Apple Pay are recorded in the year 2021. 

According to Loup Ventures data, more than half of Apple users use Apple Pay. Further, the number of Apple Pay active users grew from 337 million recorded in 2017 to 631 million. 

The following table displays the number of ACtice Pay users recorded over the past years. 

Year	Active Users Of Apple Pay
2021	631
2020	507
2019	441
2018	389
2017	337

Source: Loup Ventures. 

• The Apple Pay transaction Volume was recorded to be $90 billion in the year 2021. 

While the transaction volume recorded in the year 2020 was reported to be $65 billion. 

The following table depicts the transaction volume of Apple recorded over the past years. 

Year	Apple Pay Transaction Volume
2016	$90 billion
2017	$65 billion
2018	$15 billion
2019	$6.6 billion
2020	$1.8 billion
2021	$0.9 billion

Source: Wallstreetzen

Apple Music Subscribers

• Apple Music is the second leading music streaming platform worldwide. 

With more than 88 million users, Apple Music follows Spotify in the top music streaming platform list. Most Apple users prefer it due to its high-quality sound and attractive features. 

Here is a table displaying the number of Apple Music users recorded over the past years.

Year	Apple Music Users
2022	88 million
2021	80 million
2020	72 million
2019	50 million
2018	40 million
2017	27 million
2016	20 million
2015	11 million

Source: Business of Apps. 

Bonus Read: To explore the detailed facts and figures related to Apple Music, you can explore our Apple Music Statistics here.

Apple News Users

• 125 million Apple users actively use Apple News. 

Apple News is not that popular among the users. However, the number of people using it has grown considerably over the years. It had 125 million users in 2022 and 115 users in 2021. 

Here is a table depicting the active users of Apple News recorded over the past years. 

Year	Active Users Of Apple News
2022	70 million
2021	85 million
2020	90 million
2019	100 million
2018	115 million
2017	70 million

Apple TV+ Subscribers

• 75 million Apple users have subscribed to Apple TV +.

In the year 2019, Apple invested $6 billion into Apple TV+. However, it was unsuccessful in making its place in the market due to the existence of Netflix, Amazon, Disney, and other OTT platforms. Besides, Apple offers a one-year free subscription to iPhone and iPad users, increasing the number of active users. 

The following table displays the number of active users of Apple TV+ subscribers. 

Year	Number Of Subscribers
2022	75 million
2021	48 million
2020	33.6 million
2019	5.7 million

Source: Statista. 

Siri Statistics

• The number of Apple users that use Siri accounts for more than 660 million. 

Comparatively, the number of Apple users that used Siri was 585 million as of 2019. This number increased by 75 million by the next year. However, Apple has not updated the number of Siri users after 2020. 

Here is a table displaying the number of Apple users recorded over the past years. 

Year	Number Of Active Users Of Siri
2023	660+
2020	585
2019	500
2018	375
2017	320
2016	265

Source: Business of Apps. 

• The accuracy of Siri is 87%. 

Apple has worked to increase the accuracy of Siri every year. With the dedication of the company, its accuracy increased from 66% to 87%. 

Here is a table depicting the accuracy rate of Siri recorded over the past years. 

Year	Accuracy Rate
2020	87
2019	83
2018	78
2017	66

Source: Business of Apps. 

Apple’s Expenditure

• Apple will spend $26.25 billion on research and development in the year 2022. 

Apple increased its expenditure on the research and development sector by 4 billion in 2022 as compared to the previous year. The expenditure in 2021 was recorded to be $21.91 billion. 

Here is a table displaying the investment made by Apple in its research and development sector. 

Year	Expenditure Of Apple On Research And Development
2022	26.25 billion
2021	21.91 billion
2020	18.75 billion
2019	16.22 billion
2018	14.24 billion
2017	11.58 billion

Source: Statista. 

Apple Employees

• The number of employees in Apple was recorded to be 164K as of the year 2022. 

On the contrary, the number of employees recorded in the year 2021 was recorded to be 154K. 

The following table displays the number of employees working at Apple over the past years. 

Year	Number Of Employees In Apple
2022	164 K
2021	154 K
2020	147 K
2019	137 K
2018	132 K
2017	123 K
2016	116 K
2015	110 K
2014	92.6 K
2013	80.3 K

Source: Statista.

Conclusion: Apple Generated A Revenue Of $94.84 Billion In H1 Of Last Year

The iPhone continues to be a major revenue generator, bringing in $45.96 billion in Q2 2024 alone. 

As Apple adapts to changing market trends and consumer preferences, its ability to generate strong revenues highlights the brand’s resilience and appeal in a competitive environment.