Launched in 1976, Apple was the first company in the United States to hit the $1 trillion benchmark and the first brand to hit a market capitalization of $3 trillion worldwide.
Today it is the most valuable brand globally, with a yearly revenue exceeding $169 billion and a net income almost touching $100 billion.
Interested to read further about Apple?
In the following article, I have compiled the latest Apple Statistics by researching and gathering the data from investors’ reports of Apple and other trusted sources.
So without any further Ado, let’s get started.
|Launched Date||1 April 1976|
|Founders||Steve Jobs (Founder)Tim Cook (CEO)|
|Net income||$99.8 billion|
Apple Statistics: Top Picks
Welcome to the world of Apple statistics! Explore fascinating data and insights about one of the most influential tech giants.
- Apple generated $117.15 billion in the first quarter of 2023.
- In the year 2022, the net sales of Apple generated approximately $394.33 billion.
- Apple generated almost $169.6 billion in revenue in the United States alone in 2022.
- $29.99 was generated as net income by Apple in the Q1 of 2023.
- Apple owns 20.5% of the smartphone market share.
- More than 232 million iPhone units were shipped worldwide in the year 2022.
- iPhone sales contributed 56.14% to Apple’s revenue as of the first quarter of 2023. It generated almost 65.78 billion in the quarter.
- $9.40 billion was generated through iPad sales in the first quarter of 2023. Besides, Apple owns 35% of the tablet market share globally.
- Mac sales generated $7.74 billion in the first quarter of 2023. Macs accounts for 7.2% of the PC market share worldwide.
- Through the sale of wearables and accessories, Apple generated $41.1 billion in revenue.
Apple’s Revenue Statistics
- In the first quarter of 2023, Apple generated $ 117.15 billion.
Plus, in the 4th quarter of 2022, Apple generated a revenue of $90.15 billion. Further, in the 1st quarter of 2022, it generated $123.95 billion from net sales.
The following table displays the revenue generated by net sales of Apple over the past quarters.
|Q1 2023||$117.15 billion|
|Q4 2022||$90.15 billion|
|Q3 2022||$82.96 billion|
|Q2 2022||$97.28 billion|
|Q1 2022||$123.95 billion|
|Q4 2021||$83.36 billion|
|Q3 2021||$81.43 billion|
|Q2 2021||$89.58 billion|
|Q1 2021||$111.44 billion|
|Q4 2020||$64.7 billion|
|Q3 2020||$59.69 billion|
|Q2 2020||$58.31 billion|
|Q1 2020||$91.82 billion|
- A revenue of over $392 billion was generated by Apple in 2022.
The net sales of Apple amounted to 394.33 billion in 2022. While in the year 2021, it generated a revenue of $365.82 billion.
The following table displays the revenue generated by the ney sales of Apple over the past years.
|Year||Total Revenue Generated By Net Sales.|
- Apple generated $169.6 billion in America as of 2022.
In contrast, the revenue of Apple in Europe and China was recorded to be $95.1 billion and $74.2 billion. At the same time, in the rest of Asia Pacific, the company generated $29.3 billion.
Here is a table displaying the revenue generated by Apple in different regions of the world over the past years.
|Year||The United States||Europe||China||Japan||Rest of Asia Pacific.|
|2022||169.6 billion||95.1 billion||74.2 billion||28.4 billion||15 billion|
|2021||153.3 billion||89.3 billion||68.3 billion||28.4 billion||13.6 billion|
|2020||124.5 billion||68.6 billion||40.3 billion||21.4 billion||14.1 billion|
|2019||116.9 billion||60.2 billion||43.6 billion||21.5 billion||17.4 billion|
|2018||112 billion||62.4 billion||51.9 billion||21.7 billion||17.8 billion|
|2017||96.6 billion||54.9 billion||51.6 billion||15.3 billion||19.6 billion|
|2016||86.6 billion||49.8 billion||48.5 billion||16.9 billion||26.3 billion|
|2015||93.8 billion||50.3 billion||58.7 billion||15.7 billion||15 billion|
Source: Business of Apps.
Apple grabbed the fourth position in the Fortune 500 as of 2023. Click here to get a detailed look at the Fortune 500 list of 2023.
Apple’s Net Income
- In the first quarter of 2023, Apple generated a net income of $29.99 billion.
On the other hand, the net income generated by Apple in the first quarter of the year 2022 was recorded to be $34.6 billion. Besides, in the fourth quarter of 2022, it was 20.72.
The following table displays the net income generated by Apple over the past quarters.
|Quarter||Net Income Of Apple.|
|Q1 2023||$29.99 billion|
|Q4 2022||$20.72 billion|
|Q3 2022||$19.44 billion|
|Q2 2022||$25.01 billion|
|Q1 2022||$34.6 billion|
|Q4 2021||$20.55 billion|
|Q3 2021||$21.74 billion|
|Q2 2021||$23.63 billion|
|Q1 2021||$28.76 billion|
|Q4 2020||$12.67 billion|
|Q3 2020||$11.25 billion|
|Q2 2020||$11.25 billion|
|Q1 2020||$22.24 billion|
- Apple generated the highest net profit in 2022.
The net income of Apple grew drastically after 2020. It was recorded to be $99.8 billion in 2022, the highest net income recorded. Besides, the net income rose from $57.41 in 2020 to $94.68 billion in 2021.
The following table displays the net income generated by Apple over the past years.
|Year||Net Income Of Apple|
- Apple is the most valuable technology brand worldwide.
The brand value of Apple is $947.06 billion. It is highest in the technology niche recorded. The second most valuable brand is Google, with a brand value of $766.78 billion.
The following table displays the brand value of the top brands worldwide.
|Brand Name||Brand Value|
|Amazon Web Services||401.82 billion|
iPhone is one of the most popular products sold by Apple. Apple generates the majority of its revenue through iPhone sales. Let’s take a look at detailed statistics related to iPhone.
- Apple’s iPhone generated a revenue of $ 65.78 billion in the first quarter of 2023.
Comparatively, the revenue generated by Apple iPhones in the 1st quarter of 2022 was $71.62 billion. Besides, in the 4th quarter of 2022, iPhone sales generated $42.62 billion.
The following table displays the revenue generated by iPhones over the past quarters.
|Quarter||Revenue Generated By iPhone.|
|Q1 2023||65.775 billion|
|Q4 2022||42.626 billion|
|Q3 2022||40.665 billion|
|Q2 2022||50.570 billion|
|Q1 2022||71.628 billion|
|Q4 2021||38.868 billion|
|Q3 2021||39.570 billion|
|Q2 2021||47.938 billion|
|Q1 2021||65.597 billion|
|Q4 2020||26.444 billion|
|Q3 2020||26.418 billion|
|Q2 2020||28.962 billion|
|Q1 2020||55.957 billion|
- iPhone sales were accountable for 56.14% of the revenue generated by Apple in the first quarter of 2023.
Comparatively, in the 1st quarter of the year 2022, iPhones were responsible for 57.8% of Apple’s revenue. While in q4 of 2022, iPhones were accountable for 47.29% of Apple’s revenue.
The following table displays the share of Apple’s revenue generated by iPhones worldwide.
|Quarter||Share Of Revenue|
- 232.2 million units of iPhones were sold in 2022.
Comparatively, in the year 2021. 242 million units of iPhone were sold. But the number of units sold in the next year declined by almost 10 million.
The following table displays the number of iPhone units sold worldwide over the past years.
|Year||Unit Of iPhones Sold.|
Source: Business of Apps.
- The number of iPhone units sold in the United States was recorded to be 99.8 million.
At the same time, 56 million units of iPhone were sold in Europe, and 58.3
million units were sold in China.
Here is a table depicting the number of iPhone units sold in different regions worldwide.
|Year||The United States||Europe||China||Japan||Rest Of Asia Pacific|
Source: Business of Apps.
iPhone Market Share
- iPhones are accountable for 20.5% of the global smartphone market share as of the first quarter of 2023.
The highest market share of smartphones worldwide belongs to Samsung as of Q1 2023. It owned a 22.5% market share at that time.
In the fourth quarter of 2022, Apple led the smartphone market with 24.1% of the smartphones shipped worldwide, while Samsung had 19.4% of the smartphone market share.
The following table displays the share of different smartphones in the global smartphone market.
Note: Visit iPhone statistics for more facts and figures related to iPhones.
- Apple generated a revenue of $9.40 billion from iPad sales worldwide as of the first quarter of 2023.
The revenue generated from iPad sales went up from $7.25 billion in the Q1 of 2022 to $9.396 billion in Q1 of 2023. Comparatively, the revenue generated by iPad sales in the last quarter of the year 2022 was recorded to be $7.17 billion.
The following table displays the revenue generated by the sale of iPad over the past quarters.
|Quarter||Revenue Generated By Apple Through iPad Sales.|
|Q1 2023||9.396 billion|
|Q4 2022||7.174 billion|
|Q3 2022||7.224 billion|
|Q2 2022||7.646 billion|
|Q1 2022||7.248 billion|
|Q4 2021||8.252 billion|
|Q3 2021||7.368 billion|
|Q2 2021||7.807 billion|
|Q1 2021||8.435 billion|
|Q4 2020||6.797 billion|
|Q3 2020||6.582 billion|
|Q2 2020||4.368 billion|
|Q1 2020||5.977 billion|
- In the first quarter of the year 2023, iPad generated an 8.02% share of Apple’s total revenue.
Comparatively, in the first quarter of 2022, iPad was able to contribute only 5.8% to Apple’s revenue. While in the last quarter of 2022, it contributed with a share of almost 8% in Apple’s revenue.
The following table displays the share of Apple’s revenue generated by iPad over the past quarters.
|Quarter||Share of Apple’s Revenue Generated Through iPad.|
- Apple shipped approximately 10.8 million tablets worldwide during the first quarter of 2023.
This number of devices went down from 22.5 million devices as recorded in the fourth quarter of 2022. While in the first quarter of 2022, only 12.1 million tablets were shipped by Apple.
The following table displays the iPad shipments done by Apple over the past quarters.
|Quarter||Number Of iPad Shipments Worldwide.|
|Q1 2023||10.8 million|
|Q4 2022||22.5 million|
|Q3 2022||14.5 million|
|Q2 2022||12.6 million|
|Q1 2022||12.1 million|
|Q4 2021||17.5 million|
|Q3 2021||14.7 million|
|Q2 2021||12.9 million|
|Q1 2021||12.7 million|
|Q4 2020||19 million|
|Q3 2020||14 million|
|Q2 2020||12.5 million|
|Q1 2020||7.7 million|
- Apple rules the tablet market, with more than 35% of its market share as of Q1 2023.
Apple is accountable for 35.2% of the tablet market share, while Samsung stands second with 23.1% of the tablet market share. Comparatively, in the last quarter of 2022, Apple was accountable for 49.2% of the tablet market share.
Here is a table displaying the distribution of the tablet market share recorded over the past quarters.
- Apple generated a revenue of $ 7.74 billion through Mac computers in the first quarter of the year 2023.
These numbers reduced from the $11.5 billion generated in the last quarter of 2022 by Mac computers. Comparatively, in the first quarter of the year 2022, Mac computers generated a salary of $ 10.85 billion.
The following table displays the revenue generated by Mac computers over the past quarters.
|Quarter||Revenue Of Apple Generated Through Sales Of Mac Computers.|
|Q1 2023||7.735 billion|
|Q4 2022||11.508 billion|
|Q3 2022||7.382 billion|
|Q2 2022||10.435 billion|
|Q1 2022||10.852 billion|
|Q4 2021||9.178 billion|
|Q3 2021||8.235 billion|
|Q2 2021||9.102 billion|
|Q1 2021||8.675 billion|
|Q4 2020||9.032 billion|
|Q3 2020||7.079 billion|
|Q2 2020||5.351 billion|
|Q1 2020||7.160 billion|
- Apple shipped over 7 million Mac computers in the fourth quarter of 2022.
Comparatively, only 5.79 million Mac computers were shipped worldwide in the third quarter. While in the first quarter of 2022, 7 million units of Mac computers were shipped across the globe.
The following table displays the number of Mac computers shipped worldwide over the past quarters.
|Quarter||Number Of Mac Computers Shipped Worldwide By Apple.|
|Q4 2022||7.011 million|
|Q3 2022||5.795 million|
|Q2 2022||6.365 million|
|Q1 2022||7.005 million|
|Q4 2021||6.846 million|
|Q3 2021||7.222 million|
|Q2 2021||6.086 million|
|Q1 2021||5.573 million|
|Q4 2020||6.893 million|
|Q3 2020||6.725 million|
|Q2 2020||5.086 million|
|Q1 2020||3.751 million|
- Only 7.2% of the PC market share belongs to Apple as of the first quarter of 2023.
Lenovo leads the PC vendor shipment market with a market share of 22.4%. It is followed by HP and Dell, which own 21.1% and 16.7% of the Pc market.
Here is a table displaying the PC vendor shipment market share owned by Apple and its competitors.
Wearable, Home, And Accessories Statistics
- Apple generated $41.1 billion in revenue through the sales of Werable, home, and accessories in 2022.
This was an increase of almost 3 billion in revenue for Apple through accessories as compared to the past year. In the year 2021, it generated $38.3 billion through Apple accessories.
Here is a table displaying the revenue generated by Apple accessories over the past years.
|Year||Revenue Generated By Apple Accessories.|
Source: Business of Apps.
- Almost 33% of the market share of wearables worldwide belongs to Apple as of 2023.
At the same time,5.5% of the wearable market share belongs to Xiaomi, and 6% of the share belongs to Huawei.
The following table displays the percentage of market share of wearables shipment worldwide.
- 82 million Airpods were sold by Apple in the year 2022.
AirPods have been one of the most popular Apple accessories since its launch. Its sales have touched the sky after the pandemic hit, and sales increased to 114 million in 2020.
Here is a table displaying the number of Airpods sold over the past years.
|Year||Number Of Airpods Sold|
Source: Business of Apps.
Apple Watch Statistic
- In the year 2022, 53.9 million Apple watches were sold worldwide.
There was an increase in the number of Apple watches sold by 7 million as compared to the previous year. The number of Apple Watch units sold in 2021 was recorded to be 46.1 million.
Here is a table displaying the number of Apple watches sold over the past years.
|Year||Units Of Apple Watches Sold|
Source: Business of Apps.
- Apple accounts for 12.7% of the smart speaker market share.
The smart speaker market is led by Samsung, accounting for 28.2% of the share. It is followed by Google, with 17.2% of the market share.
Here is a table displaying the Smart speaker market share owned by different brands.
- 13.6 million HomePods were sold by Apple in the year 2022.
Apple HomePods have not been popular so far since its launch. However, it managed to get the attention of some Apple users.
Here is the number of HomePods sold over the past years.
|Year||Number of Homepods sold|
Source: Business of Apps.
Apple Services Statistics
- Apple generated a revenue of $20.77 billion from iTunes, software, and services in the first quarter of 2022.
Comparatively, in the first quarter of 2022, Apple generated a revenue of $19.56 billion through its services and software. While in the last quarter of 2022. Apple generated a revenue of $ 19.19 billion through its services.
Here is a table displaying the revenue generated by Apple through its software services over the past quarters.
|Quarter||Revenue Generated by Apple Through Its Software Services.|
|Q1 2023||20.77 billion|
|Q4 2022||19.19 billion|
|Q3 2022||19.6 billion|
|Q2 2022||19.82 billion|
|Q1 2022||19.56 billion|
|Q4 2021||18.28 billion|
|Q3 2021||17.49 billion|
|Q2 2021||16.9 billion|
|Q1 2021||15.76 billion|
|Q4 2020||14.55 billion|
|Q3 2020||13.16 billion|
|Q2 2020||13.35 billion|
|Q1 2020||12.72 billion|
- Apple Services generated annual revenue of $78 billion in the year 2022.
Besides, Apple Services generated 68.4 billion in the year 2021 and $53.6 billion in 2020.
Here is a table displaying the revenue generated by Apple Services over the past years.
|Year||Revenue Generated by Apple Services|
Source: Business of Apps.
Apple App Store
- According to the revenue generated, Tinder is the leading iPhone app Worldwide on the Apple Play store.
It generates a revenue of $ 37.58 million as of 2022. The second top application on the Apple play store is reported to be TikTok, with a revenue of $35.14 million.
Here is a table displaying the leading apps on the Apple Play store worldwide by revenue.
|Honor of Kings||24.05 million|
|Candy Crush Saga||21.1 million|
|Puzzle & Dragons||20.84 million|
|Game for Peace||17.87 million|
|Genshin Impact||17.03 million|
|Monster Strike||16.34 million|
|Tencent Video||15.43 million|
- The annual gross revenue of the Apple App Store was recorded to be $85.1 billion in the year 2021.
There was a growth of almost 120% in the gross revenue generated by the Apple App Store between the years 2017 to 2021. In the year 2017, it generated annual gross revenue of just $38.7 billion.
The following table depicts the Annual Gross revenue generated by the Apple App Store over the past years.
|Year||Annual Gross Revenue Of Apple App Store.|
- Over 3.80 million active apps are present on the Apple app store. Out of these, more than 1 million apps are gaming apps.
While in the year 2021, there were almost 3.59 million apps were present on the app store, and 0.98 million out of them belonged to the gaming niche.
The following table depicts the number of active apps present on the Apple App Store and the number of Gaming apps available.
|Year||Active Apps On The App Store||Gaming Apps On The App Store.|
|2022||3.80 million||1.01 million|
|2021||3.59 million||0.98 million|
|2020||3.42 million||0.90 million|
|2019||3.06 million||0.81 million|
|2018||2.45 million||0.78 million|
|2017||2.33 million||0.63 million|
- The most popular category of apps available on the Apple App Store is gaming apps.
The gaming apps acquire a 12.68% share of the total apps present on the Apple App Store. It is followed by business apps, with a 10.35% share of apps present in the store belonging to the category.
Here is a table displaying the most popular app category on the App Store.
|App Category||Share Of Apps.|
|Food & Drink||6.58%|
|Health & Fitness||5.08%|
- Apple generated $29.92 billion by investing in maturities of marketable securities.
At the same time, the company was able to generate $107.4 billion from sales of 0f marketable securities. While in the year 2021, $59.02 billion was generated from the maturities of marketable securities, and $47.46 was generated from the sales of these securities.
The following table displays the cash generated by Apple from investing in different activities.
|Year||Revenue From Maturities Of Marketable Securities||Revenue From Non-Marketable Securities||Revenue From Sales Of Marketable Securities|
|2022||29.92 billion||0 billion||37.45 billion|
|2021||59.02 billion||0.39 billion||47.46 billion|
|2020||69.92 billion||0.09 billion||50.47 billion|
|2019||40.1 billion||0.2 billion||57 billion|
|2018||55.9 billion||0.4 billion||47.8 billion|
|2017||31.8 billion||0.1 billion||94.6 billion|
|2016||21.3 billion||0 billion||90.5 billion|
Apple Pay Statistics
- 631 active users of Apple Pay are recorded in the year 2021.
According to Loup Ventures data, more than half of Apple users use Apple Pay. Further, the number of Apple Pay active users grew from 337 million recorded in 2017 to 631 million.
The following table displays the number of ACtice Pay users recorded over the past years.
|Year||Active Users Of Apple Pay.|
Source: Loup Ventures.
- The Apple Pay transaction Volume was recorded to be $90 billion in the year 2021.
While the transaction volume recorded in the year 2020 was reported to be $65 billion.
The following table depicts the transaction volume of Apple recorded over the past years.
|Year||Apple Pay Transaction Volume|
Apple Music Subscribers
- Apple Music is the second leading music streaming platform worldwide.
With more than 88 million users, Apple Music follows Spotify in the top music streaming platform list. Most Apple users prefer it due to its high-quality sound and attractive features.
Here is a table displaying the number of Apple Music users recorded over the past years.
|Year||Apple Music Users|
Source: Business of Apps.
- Bonus Read: To explore the detailed facts and figures related to Apple Music, you can explore our Apple Music Statistics here.
Apple News Users
- 125 million Apple users actively use Apple News.
Apple News is not that popular among the users. However, the number of people using it has grown considerably over the years. It had 125 million users in 2022 and 115 users in 2021.
Here is a table depicting the active users of Apple News recorded over the past years.
|Year||Active Users Of Apple News|
Apple TV+ Subscribers
- 75 million Apple users have subscribed to Apple TV +.
In the year 2019, Apple invested $6 billion into Apple TV+. However, it was unsuccessful in making its place in the market due to the existence of Netflix, Amazon, Disney, and other OTT platforms. Besides, Apple offers a one-year free subscription to iPhone and iPad users, increasing the number of active users.
The following table displays the number of active users of Apple TV+ subscribers.
|Year||Number Of Subscribers|
- The number of Apple users that uses Siri accounts for more than 660 million.
Comparatively, the number of Apple users that used Siri was 585 million as of 2019. This number increased by 75 million by the next year. However, Apple has not updated the number of Siri users after 2020.
Here is a table displaying the number of Apple users recorded over the past years.
|Year||Number of Active Users of Siri|
Source: Business of Apps.
- The accuracy of Siri is 87%.
Apple has worked to increase the accuracy of Siri every year. With the dedication of the company, its accuracy increased from 66% to 87%.
Here is a table depicting the accuracy rate of Siri recorded over the past years.
Source: Business of Apps.
- Apple will spend $26.25 billion on research and development in the year 2022.
Apple increased its expenditure on the research and development sector by 4 billion in 2022 as compared to the previous year. The expenditure in 2021 was recorded to be $21.91 billion.
Here is a table displaying the investment made by Apple in its research and development sector.
|Year||Expenditure Of Apple On Research And Development|
- Apple spent $76.92 billion on the purchase of marketable securities.
Besides that, it spent $10.17 billion on acquiring property, plant, and equipment in 2022. At the same time, it spent $ 0.31 billion and $1.78 billion in connection with business acquisitions and other expenses.
Here is a table displaying expenditures made by Apple on different activities.
|Year||Marketable Securities||Acquisition Of Property, Equipment,Plant, etc.||Connection With Business Acquisitions, Net||Non-Marketable Securities||Other|
|2022||76.92 billion||10.71 billion||0.31 billion||NA||1.78 billion|
|2021||109.56 billion||11.09 billion||0.03 billion||0.13 billion||0.61 billion|
|2020||114.94 billion||7.31 billion||1.52 billion||0.21 billion||0.79 billion|
|2019||39.6 billion||10.5 billion||0.6 billion||1 billion||1.1 billion|
|2018||71.4 billion||13.3 billion||0.7 billion||1.9 billion||0.7 billion|
- The number of employees in Apple was recorded to be 164K as of the year 2022.
On the contrary, the number of employees recorded in the year 2021 was recorded to be 154K.
The following table displays the number of employees working at Apple over the past years.
|Year||Number Of Employees In Apple|
- 38% of the employees working at Apple are Women. At the same time, more than 60% of the employees are men.
- 45% of the people working at Apple belong to minority groups.
55% of the employees at Apple are recorded to be White. While 11% of the people are Asian and 19% are Hispanic. The rest, 11% are black or African American.
The following table displays the ethnicity of the employees working at Apple.
|Ethnicity||Percentage Of Employees|
- The median salary of the employees working at Apple is $127,197 per year.
When calculated, this yearly salary converts to $61.15 per hour. However, the top 10% of Apple employees earn more than $194,000 per year.
- More than 2 million jobs are created by Apple across the United States.
More than 80,000 are direct Apple employees, while 450,000 are recruited through US-based suppliers. And the rest 1,530,000 employees are associated with the Apple store.
As Apple deals in a lot of technological verticals, It has multiple competitors. We will take a look at the statistics related to its competitors in this section.
- Google generated a revenue of $279 billion in the year 2022, while the revenue of Apple was recorded to be $394.33 billion.
The revenue generated by Apple has always been more than that generated by its competitors. This is because Apple is the most valuable brand worldwide, and its products are always in demand.
Here is a table displaying the revenue generated by Apple and its competitors over the past years.
|2022||394.33 billion||279.8 billion||282.83 billion||$198 billion|
|2021||365.82 billion||256.74 billion||257.64 billion||168.09 billion|
|2020||274.52 billion||181.69 billion||182.53 billion||143.02 billion|
|2019||260.17 billion||160.74 billion||161.86 billion||125.84 billion|
|2018||265.6 billion||136.36 billion||136.82 billion||110.36 billion|
|2017||229.23 billion||110.55 billion||110.86 billion||89.95 billion|
Conclusion: Apple Statistics (2023)
Apple has always set milestones in the technological world, and it is bound to reach new heights in the upcoming years. With the hype of Apple’s Vision Pro, The company is bound to create new milestones when the product is launched in the market.
I hope the above article has helped you get detailed insights into Apple Statistics. You can check out our page to get your hands on other statistical articles.