56+ Apple Statistics For 2024 (Users, Market Share & Trends)

Launched in 1976, Apple was the first company in the United States to hit the $1 trillion benchmark and the first brand to hit a market capitalization of $3 trillion worldwide. 

Today it is the most valuable brand globally, with a yearly revenue exceeding $169 billion and a net income almost touching $100 billion.

Interested to read further about Apple?

In the following article, I have compiled the latest Apple Statistics by researching and gathering the data from investors’ reports of Apple and other trusted sources. 

So without any further Ado, let’s get started. 

Apple Statistics 2024: Top Picks

Welcome to the world of Apple statistics! Explore fascinating data and insights about one of the most influential tech giants.

  1. Apple annual revenue for 2023 was $383.28 billion. 
  1. In the year 2022, the net sales of Apple generated approximately $394.33 billion. 
  1. Apple generated almost $169.6 billion in revenue in the United States alone in 2022.
  1. $29.99 was generated as net income by Apple in the Q1 of 2023. 
  1. Apple owns 20.5% of the smartphone market share.
  1. More than 232 million iPhone units were shipped worldwide in the year 2022. 
  1. iPhone sales contributed 56.14% to Apple’s revenue as of the first quarter of 2023. It generated almost 65.78 billion in the quarter. 
  1. $9.40 billion was generated through iPad sales in the first quarter of 2023. Besides, Apple owns 35% of the tablet market share globally. 
  1. Mac sales generated $7.74 billion in the first quarter of 2023. Macs accounts for 7.2% of the PC market share worldwide.
  1. Through the sale of wearables and accessories, Apple generated $41.1 billion in revenue. 

According to Wall Street, Apple is projected to witness a revenue growth of just 3.7% in fiscal year 2024 and profit expansion of 7.6%.

Apple’s Revenue Statistics for 2024

  1. Apple generated an annual revenue of  $383.28 billion in 2023.

Plus, in the 4th quarter of 2022, Apple generated a revenue of $90.15 billion. Further, in the 1st quarter of 2022, it generated $123.95 billion from net sales.

The following table displays the revenue generated by net sales of Apple over the past quarters.

QuarterRevenue
Q1 2023$117.15 billion
Q4 2022$90.15 billion
Q3 2022$82.96 billion
Q2 2022$97.28 billion
Q1 2022$123.95 billion
Q4 2021$83.36 billion
Q3 2021$81.43 billion
Q2 2021$89.58 billion
Q1 2021$111.44 billion
Q4 2020$64.7 billion
Q3 2020$59.69 billion
Q2 2020$58.31 billion
Q1 2020$91.82 billion

Source: Statista

  1.  A revenue of over $392 billion was generated by Apple in 2022. 

The net sales of Apple amounted to 394.33 billion in 2022. While in the year 2021, it generated a revenue of $365.82 billion. 

The following table displays the revenue generated by the ney sales of Apple over the past years. 

YearTotal Revenue Generated By Net Sales. 
2022$394.33 billion
2021$365.82 billion
2020$274.52 billion
2019$260.17 billion
2018$265.6 billion
2017$229.23 billion
2016$215.64 billion
2015$233.72 billion
2014$182.8 billion
2013$170.9 billion

Source: Statista. 

  1. Apple generated $169.6 billion in America as of 2022.

In contrast, the revenue of Apple in Europe and China was recorded to be $95.1 billion and $74.2 billion. At the same time, in the rest of Asia Pacific, the company generated $29.3 billion. 

Here is a table displaying the revenue generated by Apple in different regions of the world over the past years. 

YearThe United StatesEuropeChinaJapanRest of Asia Pacific. 
2022169.6 billion95.1 billion74.2 billion28.4 billion15 billion
2021153.3 billion89.3 billion68.3 billion28.4 billion13.6 billion
2020124.5 billion68.6 billion40.3 billion21.4 billion14.1 billion
2019116.9 billion60.2 billion43.6 billion21.5 billion17.4 billion
2018112 billion62.4 billion51.9 billion21.7 billion17.8 billion
201796.6 billion54.9 billion51.6 billion15.3 billion19.6 billion
201686.6 billion49.8 billion48.5 billion16.9 billion26.3 billion
201593.8 billion50.3 billion58.7 billion15.7 billion15 billion

Source: Business of Apps

Apple grabbed the fourth position in the Fortune 500 as of 2023. Click here to get a detailed look at the Fortune 500 list of 2023.

Apple’s Net Income

  1. In the first quarter of 2023, Apple generated a net income of $29.99 billion. 

On the other hand, the net income generated by Apple in the first quarter of the year 2022 was recorded to be $34.6 billion. Besides, in the fourth quarter of 2022, it was 20.72. 

The following table displays the net income generated by Apple over the past quarters. 

QuarterNet Income Of Apple.
Q1 2023$29.99 billion
Q4 2022$20.72 billion
Q3 2022$19.44 billion
Q2 2022$25.01 billion
Q1 2022$34.6 billion
Q4 2021$20.55 billion
Q3 2021$21.74 billion
Q2 2021$23.63 billion
Q1 2021$28.76 billion
Q4 2020$12.67 billion
Q3 2020$11.25 billion
Q2 2020$11.25 billion
Q1 2020$22.24 billion

Source: Statista.

  1.  Apple generated the highest net profit in 2022.

The net income of Apple grew drastically after 2020. It was recorded to be $99.8 billion in 2022, the highest net income recorded. Besides, the net income rose from $57.41 in 2020 to $94.68 billion in 2021. 

The following table displays the net income generated by Apple over the past years.

YearNet Income Of Apple 
2022$99.8 billion
2021$94.68 billion
2020$57.41 billion
2019$55.26 billion
2018$59.53 billion
2017$48.35 billion
2016$45.69 billion
2015$53.39 billion
2014$39.51 billion
2013$37.04 billion

Source: Statista.

Apple Market

  1.  Apple is the most valuable technology brand worldwide. 

The brand value of Apple is $947.06 billion. It is highest in the technology niche recorded. The second most valuable brand is Google, with a brand value of $766.78 billion. 

Apple Market

The following table displays the brand value of the top brands worldwide. 

Brand NameBrand Value
Apple947.06 billion
Google766.78 billion
Microsoft611.46 billion
Amazon Web Services401.82 billion
Facebook186.42 billion
Nvidia124.16 billion
IBM96.99 billion
Adobe92.83 billion
Instagram92.1 billion
Oracle90.36 billion

Source: Statista.

iPhone Statistics

iPhone is one of the most popular products sold by Apple. Apple generates the majority of its revenue through iPhone sales. Let’s take a look at detailed statistics related to iPhone. 

iPhone Revenue 

  1. Apple’s iPhone generated a revenue of $ 65.78  billion in the first quarter of 2023. 

Comparatively, the revenue generated by Apple iPhones in the 1st quarter of 2022 was $71.62 billion.  Besides, in the 4th quarter of 2022, iPhone sales generated $42.62 billion. 

The following table displays the revenue generated by iPhones over the past quarters. 

QuarterRevenue Generated By iPhone.
Q1 202365.775 billion
Q4 202242.626 billion
Q3 202240.665 billion
Q2 202250.570 billion
Q1 202271.628 billion
Q4 202138.868 billion
Q3 202139.570 billion
Q2 202147.938 billion
Q1 202165.597 billion
Q4 202026.444 billion
Q3 202026.418 billion
Q2 202028.962 billion
Q1 202055.957 billion

Source: Statista.

  1. iPhone sales were accountable for 56.14% of the revenue generated by Apple in the first quarter of 2023. 

Comparatively, in the 1st quarter of the year 2022, iPhones were responsible for 57.8% of Apple’s revenue. While in q4 of 2022, iPhones were accountable for 47.29% of Apple’s revenue. 

The following table displays the share of Apple’s revenue generated by iPhones worldwide.

QuarterShare Of Revenue
Q1 202356.14%
Q4 202247.29%
Q3 202249.02%
Q2 202251.99%
Q1 202257.8%
Q4 202146.6%
Q3 202148.6%
Q2 202153.5%
Q1 202158.9%
Q4 202040.9%
Q3 202044.3%
Q2 202049.7%
Q1 202060.9%

Source: Statista. 

iPhone Sales

  1. 232.2 million units of iPhones were sold in 2022. 

Comparatively, in the year 2021. 242 million units of iPhone were sold. But the number of units sold in the next year declined by almost 10 million. 

The following table displays the number of iPhone units sold worldwide over the past years. 

YearUnit Of iPhones Sold. 
2022232.2 million
2021242 million
2020196.9 million
2019187.2 million
2018217.7 million
2017216.7 million
2016211.8 million

Source: Business of Apps. 

  1. The number of iPhone units sold in the United States was recorded to be 99.8 million. 

At the same time, 56 million units of iPhone were sold in Europe, and 58.3

 million units were sold in China. 

Here is a table depicting the number of iPhone units sold in different regions worldwide. 

YearThe United StatesEuropeChinaJapanRest Of Asia Pacific
202299.85658.314.614.8
202184.356.151.615.313.3
202073.337.344.814.914.2
201965.736.331.414.812.8
201874.838.234.914.714
201769.336.842.917.817.3
201662.934.643.615.217.2

Source: Business of Apps. 

iPhone Market Share

  1. iPhones are accountable for 20.5% of the global smartphone market share as of the first quarter of 2023.

The highest market share of smartphones worldwide belongs to Samsung as of Q1 2023. It owned a 22.5% market share at that time. 

In the fourth quarter of 2022, Apple led the smartphone market with 24.1% of the smartphones shipped worldwide, while Samsung had 19.4% of the smartphone market share. 

The following table displays the share of different smartphones in the global smartphone market. 

QuarterAppleSamsungXiaomiOPPO
Q1 202320.5%22.5%11.4%10.2%
Q4 202224.1%19.4%11%8.4%
Q3 202217.2%21.2%13.4%8.6%
Q2 202215.6%21.8%13.8%8.6%
Q1 202218%23.4%12.7%8.7%
Q4 202123.4%19%12.4%8.3%
Q3 202115.2%20.8%13.4%10%
Q2 202114.2%18.9%16.9%10.5%
Q1 202116%21.8%14.1%10.8%

Source: Statista. 

Note: Visit iPhone statistics for more facts and figures related to iPhones. 

iPad Statistics

  1. Apple generated a revenue of $9.40 billion from iPad sales worldwide as of the first quarter of 2023. 

The revenue generated from iPad sales went up from $7.25 billion in the Q1 of 2022 to $9.396 billion in Q1 of 2023. Comparatively, the revenue generated by iPad sales in the last quarter of the year 2022 was recorded to be $7.17 billion. 

The following table displays the revenue generated by the sale of iPad over the past quarters. 

QuarterRevenue Generated By Apple Through iPad Sales. 
Q1 20239.396 billion
Q4 20227.174 billion
Q3 20227.224 billion
Q2 20227.646 billion
Q1 20227.248 billion
Q4 20218.252 billion
Q3 20217.368 billion
Q2 20217.807 billion
Q1 20218.435 billion
Q4 20206.797 billion
Q3 20206.582 billion
Q2 20204.368 billion
Q1 20205.977 billion

Source: Statista.

  1. In the first quarter of the year 2023, iPad generated an 8.02% share of Apple’s total revenue.

Comparatively, in the first quarter of 2022, iPad was able to contribute only 5.8% to Apple’s revenue. While in the last quarter of 2022, it contributed with a share of almost 8% in Apple’s revenue. 

The following table displays the share of Apple’s revenue generated by iPad over the past quarters.

QuarterShare of Apple’s Revenue Generated Through iPad. 
Q1 20238.02%
Q4 20227.96%
Q3 20228.7%
Q2 20227.9%
Q1 20225.8%
Q4 20219.9%
Q3 20219.05%
Q2 20218.71%
Q1 20217.56%
Q4 202010.5%
Q3 202011.03%
Q2 20207.49%
Q1 20206.51%

Source: Statista. 

  1. Apple shipped approximately 10.8 million tablets worldwide during the first quarter of 2023.

This number of devices went down from 22.5 million devices as recorded in the fourth quarter of 2022. While in the first quarter of 2022, only 12.1 million tablets were shipped by Apple. 

The following table displays the iPad shipments done by Apple over the past quarters. 

QuarterNumber Of iPad Shipments Worldwide. 
Q1 202310.8 million
Q4 202222.5 million
Q3 202214.5 million
Q2 202212.6 million
Q1 202212.1 million
Q4 202117.5 million
Q3 202114.7 million
Q2 202112.9 million
Q1 202112.7 million
Q4 202019 million
Q3 202014 million
Q2 202012.5 million
Q1 20207.7 million

Source: Statista.

  1. Apple rules the tablet market, with more than 35% of its market share as of  Q1 2023. 

Apple is accountable for 35.2% of the tablet market share, while Samsung stands second with 23.1% of the tablet market share. Comparatively, in the last quarter of 2022, Apple was accountable for 49.2% of the tablet market share. 

Here is a table displaying the distribution of the tablet market share recorded over the past quarters. 

QuarterAppleSamsungLenovoHuaweiAmazon
Q1 202335.2%23.1%6.2%6.6%4.6%
Q4 202249.2%16.8%5.1%5.1%5.4%
Q3 202237.5%18.4%7%6.2%11.1%
Q2 202231%18.1%8.7%5.3%13.6%
Q1 202231.5%21.1%7.8%5.8%9.6%

Source: Statista.

Mac Statistics

  1. Apple generated a revenue of $ 7.74 billion through Mac computers in the first quarter of the year 2023. 

These numbers reduced from the $11.5 billion generated in the last quarter of 2022 by Mac computers. Comparatively, in the first quarter of the year 2022, Mac computers generated a salary of $ 10.85 billion. 

The following table displays the revenue generated by Mac computers over the past quarters.

QuarterRevenue Of Apple Generated Through Sales Of Mac Computers. 
Q1 20237.735 billion 
Q4 202211.508 billion 
Q3 20227.382 billion 
Q2 202210.435 billion 
Q1 202210.852 billion 
Q4 20219.178 billion 
Q3 20218.235 billion 
Q2 20219.102 billion 
Q1 20218.675 billion 
Q4 20209.032 billion 
Q3 20207.079 billion 
Q2 20205.351 billion 
Q1 20207.160 billion 

Source: Statista. 

  1. Apple shipped over 7 million Mac computers in the fourth quarter of 2022. 

Comparatively, only 5.79 million Mac computers were shipped worldwide in the third quarter. While in the first quarter of 2022, 7 million units of Mac computers were shipped across the globe. 

The following table displays the number of Mac computers shipped worldwide over the past quarters. 

QuarterNumber Of Mac Computers Shipped Worldwide By Apple. 
Q4 20227.011 million
Q3 20225.795 million
Q2 20226.365 million
Q1 20227.005 million
Q4 20216.846 million
Q3 20217.222 million
Q2 20216.086 million
Q1 20215.573 million
Q4 20206.893 million
Q3 20206.725 million
Q2 20205.086 million
Q1 20203.751 million

Source: Statista. 

  1. Only 7.2% of the PC market share belongs to Apple as of the first quarter of  2023.

Lenovo leads the PC vendor shipment market with a market share of 22.4%. It is followed by HP and Dell, which own 21.1% and 16.7% of the Pc market. 

Here is a table displaying the PC vendor shipment market share owned by Apple and its competitors. 

QuarterAppleLenovoHP IncDellASUS
Q1 20237.2%22.4%21.1%16.7%6.8%
Q4 202211.2%23%19.6%16.1%7.2%
Q3 202213.5%22.7%17.1%16.1%7.5%
Q2 20226.7%24.6%18.9%18.5%6.6%
Q1 20228.6%22.8%19.7%17.1%6.9%
Q4 20218.2%23.1%19.9%18.4%6.5%

Source: Statista. 

Wearable, Home, And Accessories Statistics

  1. Apple generated $41.1 billion in revenue through the sales of Werable, home, and accessories in 2022.

This was an increase of almost 3 billion in revenue for Apple through accessories as compared to the past year. In the year 2021, it generated $38.3 billion through Apple accessories. 

Here is a table displaying the revenue generated by Apple accessories over the past years.

YearRevenue Generated By Apple Accessories.
202241.1 billion
202138.3 billion
202030.6 billion
201924.4 billion
201817.3 billion
201712.7 billion
201610.9 billion
20159.8 billion

Source: Business of Apps.

  1. Almost 33% of the market share of wearables worldwide belongs to Apple as of 2023. 

At the same time,5.5% of the wearable market share belongs to Xiaomi, and 6% of the share belongs to Huawei.

The following table displays the percentage of market share of wearables shipment worldwide. 

QuarterAppleXiaomiHuaweiSamsungOthers
Q1 202333.6%5.5%6%7.9%42.6%
Q4 202229%6.1%6.3%8.3%41.8%
Q3 202230.5%9.3%7.3%10.3%39.6%
Q2 202234.9%8.6%6.7%7.9%36.6%
Q1 202228.8%9.2%7.9%9.2%37.7%
Q4 202134.1%11.8%9.8%8.2%38.2%

Source: Statista.

AirPod Statistics

  1. 82 million Airpods were sold by Apple in the year 2022. 

AirPods have been one of the most popular Apple accessories since its launch. Its sales have touched the sky after the pandemic hit, and sales increased to 114 million in 2020. 

Here is a table displaying the number of Airpods sold over the past years. 

YearNumber Of Airpods Sold
202282 million
202185 million
2020114 million
201960 million
201835 million
201715 million

Source: Business of Apps. 

Apple Watch Statistic

  1. In the year 2022, 53.9 million Apple watches were sold worldwide.

There was an increase in the number of Apple watches sold by 7 million as compared to the previous year. The number of Apple Watch units sold in 2021 was recorded to be 46.1 million.

Here is a table displaying the number of Apple watches sold over the past years. 

YearUnits Of Apple Watches Sold
202253.9 million 
202146.1 million 
202043.1 million 
201930.7 million 
201822.5 million 
201712.8 million 
201611.9 million 
20158.3 million 

Source: Business of Apps. 

HomePod Statistics

  1. Apple accounts for 12.7% of the smart speaker market share. 

The smart speaker market is led by Samsung, accounting for 28.2% of the share. It is followed by Google, with 17.2% of the market share. 

Here is a table displaying the Smart speaker market share owned by different brands. 

QuarterAppleAmazonGoogleBaiduXiaomi
Q1 202312.7%28.2%17.2%11.4%6.2%
Q4 202210.2%26.4%20.5%13.6%5.1%
Q3 20229.5%26.7%17.4%15.6%6.3%
Q2 20227.8%28.3%22.6%11.3%6.5%
Q1 20225.9%28.9%19.1%13.1%5.8%
Q4 20214.6%22.1%17.5%17.1%10.7%

Source: Statista. 

  1. 13.6 million HomePods were sold by Apple in the year 2022. 

Apple HomePods have not been popular so far since its launch. However, it managed to get the attention of some Apple users. 

Here is the number of HomePods sold over the past years. 

YearNumber of Homepods sold
20224.2
20215.9
20209.8
201914.8
201813.6

Source: Business of Apps. 

Apple Services Statistics

  1. Apple generated a revenue of $20.77 billion from iTunes, software, and services in the first quarter of 2022.  

Comparatively, in the first quarter of 2022, Apple generated a revenue of $19.56 billion through its services and software. While in the last quarter of 2022. Apple generated a revenue of $ 19.19 billion through its services. 

Here is a table displaying the revenue generated by Apple through its software services over the past quarters. 

QuarterRevenue Generated by Apple Through Its Software Services. 
Q1 202320.77 billion 
Q4 202219.19 billion
Q3 202219.6 billion
Q2 202219.82 billion
Q1 202219.56 billion
Q4 202118.28 billion
Q3 202117.49 billion
Q2 202116.9 billion
Q1 202115.76 billion
Q4 202014.55 billion
Q3 202013.16 billion
Q2 202013.35 billion
Q1 202012.72 billion

Source: Statista. 

  1. Apple Services generated annual revenue of $78 billion in the year 2022. 

Besides, Apple Services generated 68.4 billion in the year 2021 and $53.6 billion in 2020. 

Here is a table displaying the revenue generated by Apple Services over the past years. 

YearRevenue Generated by Apple Services
202278 billion
202168.4 billion
202053.6 billion
201946.1 billion
201836.9 billion

Source: Business of Apps. 

Apple App Store

  1. According to the revenue generated, Tinder is the leading iPhone app Worldwide on the Apple Play store. 

It generates a revenue of $ 37.58 million as of 2022. The second top application on the Apple play store is reported to be TikTok, with a revenue of $35.14 million. 

Apple App Store

Here is a table displaying the leading apps on the Apple Play store worldwide by revenue. 

ApplicationRevenue Generated
Tinder37.58 million
TikTok 35.14 million
Honor of Kings24.05 million
Candy Crush Saga21.1 million
Puzzle & Dragons20.84 million
Disney+19.01 million
Game for Peace17.87 million
Genshin Impact17.03 million
Monster Strike16.34 million
Tencent Video15.43 million

Source: Statista. 

  1.  The annual gross revenue of the Apple App Store was recorded to be $85.1 billion in the year 2021. 

There was a growth of almost 120% in the gross revenue generated by the Apple App Store between the years 2017 to 2021. In the year 2017, it generated annual gross revenue of just $38.7 billion. 

The following table depicts the Annual Gross revenue generated by the Apple App Store over the past years. 

YearAnnual Gross Revenue Of Apple App Store. 
202185.1 billion
202072.3 billion
201955.5 billion
201846.6 billion
201738.7 billion

Source: Statista. 

  1.  Over 3.80 million active apps are present on the Apple app store. Out of these, more than 1 million apps are gaming apps. 

While in the year 2021, there were almost 3.59 million apps were present on the app store, and 0.98 million out of them belonged to the gaming niche. 

The following table depicts the number of active apps present on the Apple App Store and the number of Gaming apps available. 

YearActive Apps On The App StoreGaming Apps On The App Store.
20223.80 million1.01 million
20213.59 million 0.98 million
20203.42 million0.90 million
20193.06 million0.81 million
20182.45 million0.78 million
20172.33 million0.63 million

Source: Statista. 

  1. The most popular category of apps available on the Apple App Store is gaming apps. 

The gaming apps acquire a 12.68% share of the total apps present on the Apple App Store. It is followed by business apps, with a 10.35% share of apps present in the store belonging to the category.

Here is a table displaying the most popular app category on the App Store. 

App CategoryShare Of Apps. 
Games12.68%
Business10.35%
Education9.79%
Utilities9.22%
Lifestyle7.93%
Food & Drink6.58%
Shopping5.26%
Health & Fitness5.08%
Productivity4.84%
Finance4.16%

Source: Statista. 

  1. Apple generated $29.92 billion by investing in maturities of marketable securities. 

At the same time, the company was able to generate $107.4 billion from sales of 0f marketable securities. While in the year 2021, $59.02 billion was generated from the maturities of marketable securities, and $47.46 was generated from the sales of these securities. 

The following table displays the cash generated by Apple from investing in different activities. 

YearRevenue From Maturities Of Marketable SecuritiesRevenue From Non-Marketable SecuritiesRevenue From  Sales Of Marketable Securities
202229.92 billion0 billion37.45 billion
202159.02 billion0.39 billion47.46 billion
202069.92 billion0.09 billion50.47 billion
201940.1 billion0.2 billion57  billion
201855.9 billion0.4 billion47.8 billion
201731.8 billion0.1 billion94.6 billion
201621.3 billion0 billion90.5 billion

Source: Statista.

Apple Pay Statistics

  1. 631 active users of Apple Pay are recorded in the year 2021. 

According to Loup Ventures data, more than half of Apple users use Apple Pay. Further, the number of Apple Pay active users grew from 337 million recorded in 2017 to 631 million. 

The following table displays the number of ACtice Pay users recorded over the past years. 

YearActive Users Of Apple Pay. 
2021631
2020507
2019441
2018389
2017337

Source: Loup Ventures

  1. The Apple Pay transaction Volume was recorded to be $90 billion in the year 2021. 

While the transaction volume recorded in the year 2020 was reported to be $65 billion. 

The following table depicts the transaction volume of Apple recorded over the past years. 

YearApple Pay Transaction Volume 
2016$90 billion
2017$65 billion
2018$15 billion
2019$6.6 billion
2020$1.8 billion
2021$0.9 billion

Source: Wallstreetzen

Apple Music Subscribers

  1. Apple Music is the second leading music streaming platform worldwide. 

With more than 88 million users, Apple Music follows Spotify in the top music streaming platform list. Most Apple users prefer it due to its high-quality sound and attractive features. 

Here is a table displaying the number of Apple Music users recorded over the past years.

YearApple Music Users
202288 million
202180 million
202072 million
201950 million
201840 million
201727 million
201620 million
201511 million

Source: Business of Apps. 

  • Bonus Read: To explore the detailed facts and figures related to Apple Music, you can explore our Apple Music Statistics here.

Apple News Users

  1. 125 million Apple users actively use Apple News. 

Apple News is not that popular among the users. However, the number of people using it has grown considerably over the years. It had 125 million users in 2022 and 115 users in 2021. 

Here is a table depicting the active users of Apple News recorded over the past years. 

YearActive Users Of Apple News
202270 million
202185 million
202090 million
2019100 million
2018115 million
201770 million

Apple TV+ Subscribers

  1. 75 million Apple users have subscribed to Apple TV +.

In the year 2019, Apple invested $6 billion into Apple TV+. However, it was unsuccessful in making its place in the market due to the existence of Netflix, Amazon, Disney, and other OTT platforms. Besides, Apple offers a one-year free subscription to iPhone and iPad users, increasing the number of active users. 

The following table displays the number of active users of Apple TV+ subscribers. 

YearNumber Of Subscribers
202275 million
202148 million
202033.6 million
20195.7 million

Source: Statista. 

Siri Statistics

  1. The number of Apple users that uses Siri accounts for more than 660 million. 

Comparatively, the number of Apple users that used Siri was 585 million as of 2019. This number increased by 75 million by the next year. However, Apple has not updated the number of Siri users after 2020. 

Here is a table displaying the number of Apple users recorded over the past years. 

YearNumber of Active Users of Siri
2023660+
2020585
2019500
2018375
2017320
2016265

Source: Business of Apps. 

  1. The accuracy of Siri is 87%. 

Apple has worked to increase the accuracy of Siri every year. With the dedication of the company, its accuracy increased from 66% to 87%. 

Here is a table depicting the accuracy rate of Siri recorded over the past years. 

YearAccuracy Rate
202087
201983
201878
201766

Source: Business of Apps. 

Apple’s Expenditure

  1. Apple will spend $26.25 billion on research and development in the year 2022. 

Apple increased its expenditure on the research and development sector by 4 billion in 2022 as compared to the previous year. The expenditure in 2021 was recorded to be $21.91 billion. 

Here is a table displaying the investment made by Apple in its research and development sector. 

YearExpenditure Of Apple On Research And Development 
202226.25 billion
202121.91 billion
202018.75 billion
201916.22 billion
201814.24 billion
201711.58 billion

Source: Statista. 

  1. Apple spent $76.92 billion on the purchase of marketable securities.

Besides that, it spent $10.17 billion on acquiring property, plant, and equipment in 2022.  At the same time, it spent $ 0.31 billion and $1.78 billion in connection with business acquisitions and other expenses. 

Here is a table displaying expenditures made by Apple on different activities. 

YearMarketable SecuritiesAcquisition Of Property, Equipment,Plant, etc.Connection With Business Acquisitions, NetNon-Marketable SecuritiesOther
202276.92 billion10.71 billion0.31 billionNA1.78 billion
2021109.56 billion11.09 billion0.03 billion0.13 billion0.61 billion
2020114.94 billion7.31 billion1.52 billion0.21 billion0.79 billion
201939.6 billion10.5 billion0.6 billion1 billion1.1 billion
201871.4 billion13.3 billion0.7 billion1.9 billion0.7 billion

Source: Statista. 

Apple Employees

  1. The number of employees in Apple was recorded to be 164K as of the year 2022. 

On the contrary, the number of employees recorded in the year 2021 was recorded to be 154K. 

The following table displays the number of employees working at Apple over the past years. 

YearNumber Of Employees In Apple
2022164 K
2021154 K
2020147 K
2019137 K
2018132 K
2017123 K
2016116 K
2015110 K
201492.6 K
201380.3 K

Source: Statista.

  1. 38% of the employees working at Apple are Women. At the same time, more than 60% of the employees are men. 
  1. 45% of the people working at Apple belong to minority groups. 

55% of the employees at Apple are recorded to be White. While 11% of the people are Asian and 19% are Hispanic. The rest, 11% are black or African American. 

The following table displays the ethnicity of the employees working at Apple. 

EthnicityPercentage Of Employees
White43.8%
Asian27.9%
Hispanic/Latinx14.8%
Black/African American9.4%
Indigenous0.7%
Multiracial3.2%

Source: Apple.

  1. The median salary of the employees working at Apple is $127,197 per year. 

When calculated, this yearly salary converts to $61.15 per hour. However, the top 10% of Apple employees earn more than $194,000 per year.

  1. More than 2 million jobs are created by Apple across the United States. 

More than 80,000 are direct Apple employees, while 450,000 are recruited through US-based suppliers. And the rest 1,530,000  employees are associated with the Apple store. 

Apple Competitors

As Apple deals in a lot of technological verticals, It has multiple competitors. We will take a look at the statistics related to its competitors in this section.

  1. Google generated a revenue of $279 billion in the year 2022, while the revenue of Apple was recorded to be $394.33 billion.

The revenue generated by Apple has always been more than that generated by its competitors. This is because Apple is the most valuable brand worldwide, and its products are always in demand. 

Here is a table displaying the revenue generated by Apple and its competitors over the past years. 

YearAppleGoogle AlphabetMicrosoft
2022394.33 billion279.8 billion282.83 billion$198 billion
2021365.82 billion256.74 billion257.64 billion168.09 billion
2020274.52 billion181.69 billion182.53 billion143.02 billion
2019260.17 billion160.74 billion161.86 billion125.84 billion
2018265.6 billion136.36 billion136.82 billion110.36 billion
2017229.23 billion110.55 billion110.86 billion89.95 billion

Source: Statista

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