Apple Music witnessed an increase of 68 million users in the span of six years. The platform’s impressive growth can be attributed to its sound quality, extensive music library, user-friendly interface, and strategic partnerships.
The platform is expected to grow by nearly 19% and reach 101 million users by the start of 2024.
This post contains detailed statistics associated with the platform and its future projections.
Apple Music Statistics 2023 (Top Picks)
- 88 million people are currently subscribed to Apple Music. The number is set to reach 101 million by the start of 2024.
- Apple Music generated $8.3 billion in revenue in 2022.
- 56% of Apple Music users are Female, while 44% of users are male.
- Apple Music contributes a total of 6.4% to Apple’s total revenue.
- The platform pays $0.01 per stream on average.
- Apple Music holds a 13.7% market share of music streaming subscribers worldwide.
- Apple Music is available in 167 countries worldwide.
- Apple Music has over 100 million songs and 30,000 playlists.
About Apple Music
| Launched on | 30th June 2015 |
| Headquarters | Cupertino, California |
| Founders | Oliver Schusser (head of Apple Music), Trent Reznor (creative officer), Brian Bumbery (director of publicity), |
| Users | 101 million users (estimates for 2023) |
| Revenue | $8.3 billion (2022) |
| Pay per stream | $0.01 |
| Market Share | 13.7% |
| Number of songs | Over 100 million |
| Number of playlists | Over 30,000 playlists |
| Most streamed artist on the platform | Taylor Swift (2023) |
How Many People Use Apple Music?
Ever since its launch in 2015, Apple Music’s subscriber count has been on an upward trend. Currently sitting at 88 million subscribers, Apple Music is projected to have 101 million subscribers by 2024.
Let us take a detailed look at the same in this section.
Apple Music is anticipated to have 101 million users worldwide by 2024
88 million people used Apple Music in 2022, a growth of almost 10% in the number of users compared to 2021.
The number of its users has grown drastically after the year 2017. This growth resulted from the major redesigns and the new features added to the app.
By the end of 2025, the platform is estimated to have 124 million users. This is a 23% growth compared to the projected user count in 2023.
Here are further details about the number of Apple Music users recorded over the years:
| Year | Apple Music Users |
|---|---|
| 2025* | 124 million |
| 2024* | 112 million |
| 2023* | 101 million |
| 2022 | 88 million |
| 2021 | 80 million |
| 2020 | 72 million |
| 2019 | 50 million |
| 2018 | 40 million |
| 2017 | 27 million |
| 2016 | 20 million |
| 2015 | 11 million |
Source: Business of Apps, Bankmycell.
Overall, Apple Music is available in 167 countries worldwide
There are 32.6 million Apple Music subscribers in the United States.
The highest share of premium users of Apple Music is from the North American Region.
59% of the Apple Music users in the North American Region are Premium users.
On the other hand, the highest share of free Apple Music users is in Europe.
Here are further details about the share of free and Premium Apple music users worldwide.
| Region | Premium Plan Users | Free Plan Users |
|---|---|---|
| Asia-Pacific | 38% | 62% |
| Europe | 36% | 64% |
| Latin America | 44% | 56% |
| Middle East and Africa | 43% | 43% |
| North America | 59% | 41% |
Source: EarthWeb.
62% of Apple Music users are male, while 38% are female
The majority of Apple Music users were female in 2018. 56% of Apple Music users were Female, while 44% were male.
However, now the tables have turned, and the number of male Apple music users has increased.
Source: Bankmycell, Zipdo.
23% of Apple Music users are aged between 25 and 34.
People aged 25 to 34 and 55+ years prefer Apple Music to other generations. These age groups have a 23% share of Apple Music in the United States.
This generation cares more about sound quality and exclusive features and, hence, is attracted to Apple Music.
The music streaming users in the 45 to 55 age group prefer Apple Music the least compared to other age groups.
Here are further details about the share of Apple Music users in the United States by age.
| Age Groups | Share of Apple Music users in the United States |
|---|---|
| 18 to 24 years | 17% |
| 25 to 34 years | 23% |
| 35 to 44 years | 22% |
| 45 to 54 years | 15% |
| More than 55 years | 23% |
Source: Statista.
Apple Music Revenue
Apple Music roughly contributes to around 6.4% of Apple’s overall revenue. That is huge considering the service was only started years ago.
This section sheds light on Apple Music’s revenue over the years.
Apple Music generated $8.3 billion in revenue as of 2022
Based on the estimates made through the total streaming revenue, Apple Music recorded a revenue of $ 8.3 billion in 2022 and $7 billion in 2021.
The following table displays the revenue generated by Apple Music over the past years.
| Year | Revenue generated by Apple Music |
|---|---|
| 2022 | $8.3 billion |
| 2021 | $7 billion |
| 2020 | $6.3 billion |
| 2019 | $4.4 billion |
| 2018 | $3.5 billion |
| 2017 | $2.3 billion |
| 2016 | $1.7 billion |
Source: Business of Apps.
Apple Music contributes a total of 6.4% to the total revenue of Apple
Apple services revenue has increased over the past years. Besides, Apple Music contributed more than 6% to the services revenue in 2023.
Apple services generated a total revenue of $85.2 billion in the fiscal year 2023.
These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing.
Here are further details about the revenue generated by Apple services over the past years.
| Fiscal Year | Revenue generated by Apple Service |
|---|---|
| 2023 | $85.2 billion |
| 2022 | $78.1 billion |
| 2021 | $68.4 billion |
| 2020 | $53.6 billion |
| 2019 | $46.1 billion |
| 2018 | $36.9 billion |
| 2017 | $29.8 billion |
| 2016 | $24.1 billion |
Source: Statista.
Apple Music Pay Per Stream
‘Pay per stream’ is the amount of money or rate of pay generated every time a listener listens to an artist’s song on Apple Music.
This section will give you an idea about the money received by the artists every time a user streams their song.
Apple Music pays $0.01 per stream on average
This means each play that a song receives adds a penny to the artist’s total streaming revenue.
The exact number of pay per stream may vary from artist to artist and depends on multiple factors.
Apple Music pays the highest per stream as compared to its competitors. This is because the platform does not offer free content to its users in exchange for advertisements.
Here is a table displaying the pay-per-stream of the top music streaming services.
| Music Platform | Pay Per stream |
|---|---|
| Apple Music | $0.01 |
| Spotify | $0.003 to $0.005 |
| YouTube Music | $0.002 |
Source: Apple, VIRPP, Label Grid.
Apple Music Market Share
Apple Music is one of the most popular music streaming platforms. Most Apple users and people in the United States prefer Apple music. Eventually, the platform managed to make its place among the top 3 music streaming services worldwide.
Let’s take a look at the market share owned by Apple Music.
Apple Music holds a 13.7% market share of music streaming subscribers worldwide
Spotify leads the market with 30.5% of the market share(almost double the market share of Apple Music).
Apple Music stands 2nd in the list because it lacks some features that can be seen in Spotify. However, most people still prefer Apple Music over other platforms due to its sound quality and exclusive features.
Here are further details about the market share of the music streaming market in the table below:
| Music streaming platform | Music streaming market share |
|---|---|
| Apple Music | 13.7% |
| Spotify | 30.5% |
| Tencent Music | 13.4% |
| Amazon Music | 13.3% |
| YouTube Music | 8.9% |
| NetEase | 6.1% |
| Yandex | 2.2% |
| Deezer | 1.5% |
| Other | 10.2% |
Source: Statista.
On How Many Devices Can You Stream Apple Music?
Apple Music is accessible on 15 different devices.
This means you can listen to Apple Music across all your devices.
These devices include iPhone, iPad, Apple TV, Apple Watch, Mac, CarPlay, HomePod, Smart TVs, Roku, Android, Gaming Consoles, PC, Sonos, Amazon Echo, and Google Nest.
Source: Apple.
Who is the Most Streamed Artist on Apple Music?
Taylor Swift was the most streamed artist on Apple Music in 2023.
Eventually, she set a record for most listeners in a single year.
Taylor was also rewarded as Apple Music’s Artist of the Year in 2023.
She is also the most streamed female artist in the platform’s history and the female artist with the most songs reaching the Global Daily Top 100.
Her 65 songs reached the Global Daily Top 100, more than any other artist.
At the same time, Morgan Wallen’s “Last Night” took the top spot in Apple Music’s Top Songs of 2023: Global list.
Here are the top three most streamed artists on Apple Music as of 2023.
| Rank | Most Streamed Artist on Apple Music as of 2023 |
|---|---|
| 1 | Taylor Swift |
| 2 | Morgan Wallen |
| 3 | Pop icon |
Source: Yahoo, Wikipedia, Billboard.
How Many Songs Are There On Apple Music?
Apple Music has over 100 million songs on the platform as of 2023.
The number of songs present on Apple Music increases with new song releases. Currently, the number of songs on the platform has surpassed 100 million.
Additionally, Over 30,000 playlists are present on Apple Music.
You can now stream songs from a wide variety of playlists. There are a number of playlists to choose from different genres. Besides that, you also get playlists curated according to your preferences and likes. There is a playlist on the platform for every mood.
Source: Apple, Wikipedia.
Apple Music vs Spotify
Spotify is one of Apple Music’s largest competitors. As seen earlier, it has double the number of subscribers compared to Apple Music.
Let us take a look at some other major differences between Apple Music and Spotify.
| Parameters of difference | Apple Music | Spotify |
|---|---|---|
| Number of Users | 101 million (estimated value for 2023) | over 574 million |
| Revenue | $8.3 billion | $13.647 billion |
| Pay per stream | $0.01 | $0.003 to $0.005 |
| Market Share | 13.7% | 30.5% |
| Number of Songs | over 100 million songs | More than 100 million songs |
There has been a huge gap between the number of Apple music users and Spotify users over the years. However, as Apple Music provides only paid services, there isn’t much difference in its revenue.
Spotify has just 226 million subscribers from 574 million users.
Here are further details about the difference in the number of Apple Music and Spotify subscribers recorded over the years.
| Year | Apple Music Subscribers | Spotify Subscribers |
|---|---|---|
| 2023 | 101 million | 226 million |
| 2022 | 88 million | 205 million |
| 2021 | 80 million | 180 million |
| 2020 | 72 million | 155 million |
| 2019 | 50 million | 124 million |
| 2018 | 40 million | 96 million |
| 2017 | 27 million | 71 million |
Source: Statista.
How can you check your Apple Music stats?
Apple Music stats or Replay helps you look back at the top songs, artists, and albums that defined your year.
To listen to your Apple Music Replay mix, follow these steps.
Open the official website of Apple Music and Sign in on the platform. Enter your Apple ID, and Click on ‘Get Started’. You will be directed to the Replay page to listen to your most listened songs and artists.
These stats are similar to Spotify Wrapped and allow you to get an insight into the songs, artists, and albums you have listened to in the past year. You can share this insight with your friends and family with the help of the share button available.
Source: Apple.
