Apple Music witnessed an increase of 53 million users in the span of six years between 2018 and 2023.
Apple Music is the second most preferred music streaming platform by Americans, and 30.7% of music streamers in the country have subscribed to it.
In this post, we’ve compiled detailed statistics and data on Apple Music subscribers, user demographics, pay-per-stream, market share, and more.
Apple Music Statistics 2025 (Top Picks)
- As of 2025, Apple Music has over 93 million subscribers.
- Apple Music has generated $9.2 billion in revenue.
- 56% of Apple Music users are Female, while 44% are male.
- Apple Music contributed 6.4% to Apple’s total revenue.
- The platform pays $0.01 per stream on average.
- Apple Music has 30.7% of the music-streaming subscriber market share in the United States.
- Apple Music is available in 167 countries worldwide.
- Apple Music has over 100 million songs and 30,000 playlists.
How Many People Use Apple Music?
Apple Music has over 93 million subscribers.
That was an increase of 5.68% in the number of Apple Music subscribers compared to that recorded in the previous year. 88 million people used Apple Music in 2022, a growth of almost 10% compared to 2021.
The number of its users has grown dramatically since 2017. This growth resulted from the major redesigns and new features added to the app.
Here is a table displaying the number of Apple Music users recorded over the years:
| Month- Year | Apple Music Subscribers |
|---|---|
| Jun 2023 | 93 million |
| Jun 2022 | 88 million |
| Jun 2021 | 78 million |
| Jun 2020 | 72 million |
| Dec 2019 | 68 million |
| Jun 2019 | 60 million |
| Nov 2018 | 56 million |
| May 2018 | 50 million |
| Apr 2018 | 40 million |
| Mar 2018 | 38 million |
| Sep 2017 | 30 million |
| Jun 2017 | 27 million |
| Dec 2016 | 20 million |
Source: Statista.
Apple Music Revenue
Apple Music Generated $9.2 Billion In Revenue.
Apple Music contributed a total of 6.4% to Apple Services’ total revenue of $85.1 billion.
Hence, based on the estimates made through the total streaming revenue, Apple Musics registered $9.2 billion in revenue, a 10.84% increase compared to the previous year.
Comparatively, Apple Music recorded a revenue of $8.3 billion in 2022 and $7 billion in 2021.
The following table displays the revenue generated by Apple Music over the past years.
| Fiscal Year | Revenue Generated by Apple Music |
|---|---|
| 2023 | $9.2 billion |
| 2022 | $8.3 billion |
| 2021 | $7 billion |
| 2020 | $6.3 billion |
| 2019 | $4.4 billion |
| 2018 | $3.5 billion |
| 2017 | $2.3 billion |
| 2016 | $1.7 billion |
Source: Business of Apps, Statista.
Apple Music Gender Demographics
44% of Apple Music users are male, while 56% are female.
A large share of female users prefer Apple Music over male users, according to the data recorded in 2018.
Here is a table displaying the distribution of Apple Music users by gender:
| Gender | Share of Apple Music Users |
|---|---|
| Male | 44% |
| Female | 56% |
Source: Statista
Apple Music Age Demographics
The majority (45%) of Apple music users are aged 25 to 44 years.
Of them, 23% of Apple Music users are between 25 and 34.
People aged 25 to 34 and 55+ years prefer Apple Music to other generations. These age groups have a 23% share of Apple Music in the United States.
Conversely, music streaming users in the 45 to 55 age group prefer Apple Music the least compared to other age groups.
Here are further details about the share of Apple Music users in the United States by age.
| Age Groups | Share of Apple Music Users in the United States |
|---|---|
| 18 to 24 years | 17% |
| 25 to 34 years | 23% |
| 35 to 44 years | 22% |
| 45 to 54 years | 15% |
| More than 55 years | 23% |
Source: Statista
Apple Music Users By Country & Region
There are 32.6 million Apple Music subscribers in the United States.
The highest share of premium users of Apple Music is from the North American Region. According to the last data recorded, 59% of Apple Music users in the region have a premium account.
On the other hand, the highest share of free Apple Music users is in Europe. 64% of the platform users in the region have a free Apple Music account.
Here are further details about the share of free and Premium Apple music users worldwide by region.
| Region | Premium Plan Users | Free Plan Users |
|---|---|---|
| Asia-Pacific | 38% | 62% |
| Europe | 36% | 64% |
| Latin America | 44% | 56% |
| Middle East and Africa | 43% | 43% |
| North America | 59% | 41% |
Source: Statista
Apple Music Market Share
Apple Music is the second most preferred Music Streaming platform in the United States, with a subscriber market share of 30.7%.
According to the latest reports from July 2024, Apple Music has surpassed Amazon Music’s subscriber base. It has become the most preferred music streaming platform after Spotify, which holds 36% of the music streaming subscriber base.
Here is a table displaying the distribution of the music streaming market by the share of subscribers:
| Music Streaming Platform | Subscriber Market Share |
|---|---|
| Spotify | 36% |
| Apple Music | 30.7% |
| Amazon Music | 23.8% |
| YouTube Music | 6.8% |
| Pandora Premium | 1.9% |
| Tidal | 0.5% |
| SoundCloud | 0.3% |
Source: Digital Music News
Who Is The Most Streamed Artist on Apple Music?
Taylor Swift is the most streamed artist on Apple Music.
Since 2013, her songs have been streamed over 70.28 million times.
Taylor Swift was the most streamed artist on Apple Music in 2023. Eventually, she set a record for most listeners in a single year.
Taylor was also rewarded as Apple Music’s Artist of the Year in 2023. She is also the most streamed female artist in the platform’s history and the female artist with the most songs reaching the Global Daily Top 100.
Her 65 songs reached the Global Daily Top 100, more than any other artist.
After Taylor Swift, Ed Sheeran is the second most streamed artist worldwide on Apple Music. His songs have been streamed more than 61.4 million times on the platform.
Drake, Billie Eilish, and Post Malone are the other artists to make it to the top five list of the most streamed artists on Apple Music, with 47.49 million, 41.79 million, and 36.75 million streams, respectively.
Here is a table displaying the most streamed artists on Apple Music.
| Music Artist | Total Streams |
|---|---|
| Taylor Swift | 70,283,780 |
| Ed Sheeran | 61,395,659 |
| Drake | 47,486,774 |
| Billie Eilish | 41,794,248 |
| Post Malone | 36,750,165 |
| The Weeknd | 35,289,031 |
| Dua Lipa | 33,883,940 |
| Ariana Grande | 33,056,730 |
| 周杰伦 | 29,716,056 |
| Bad Bunny | 28,537,029 |
| Harry Styles | 25,671,037 |
| Olivia Rodrigo | 19,732,064 |
| Justin Bieber | 19,277,137 |
| BTS | 18,964,903 |
| Travis Scott | 18,498,131 |
Source: Wikipedia, Billboard, Kworb
Apple Music Pay Per Stream
Apple Music Pays $0.01 Per Stream On Average.
This means each play that a song receives adds a penny to the artist’s total streaming revenue.
The exact number of pay per stream may vary from artist to artist and depends on multiple factors.
Apple Music pays the highest per stream as compared to its competitors. This is because the platform does not offer free content to its users in exchange for advertisements.
Here is a table displaying the pay-per-stream of the top music streaming services.
| Music Platform | Pay Per Stream |
|---|---|
| Apple Music | $0.01 |
| Spotify | $0.003 to $0.005 |
| YouTube Music | $0.002 |
Sources: Apple, VIRPP, Label Grid
How Many Songs Are There On Apple Music?
Apple Music has over 100 million songs on the platform.
The number of songs present on Apple Music increases with new song releases. Currently, the number of songs on the platform has surpassed 100 million.
Additionally, Over 30,000 playlists are present on Apple Music.
You can now stream songs from a wide variety of playlists. There are a number of playlists to choose from different genres. Besides that, you also get playlists curated according to your preferences and likes. There is a playlist on the platform for every mood.
Source: Apple Music, Wikipedia.
Apple Music vs Spotify
Spotify is one of Apple Music’s largest competitors. As seen earlier, it has double the number of subscribers compared to Apple Music.
Let us take a look at some other major differences between Apple Music and Spotify.
| Parameters of Difference | Apple Music | Spotify |
|---|---|---|
| Number of Users (2023) | 93 million | 602 million |
| Revenue (2023) | $9.2 Billion | €13.24 billion |
| Pay per stream | $0.01 | $0.003 to $0.005 |
| Subscriber Market Share (2024) | 30.7% | 36% |
| Number of Songs | over 100 million songs | More than 100 million songs |
Conclusion: Apple Music has over 93 million subscribers as of 2025
Apple Music has 30.7% of the subscriber share, making it the second most subscribed music streaming platform in the United States.
The streaming service had 93 million subscribers in 2023, and its revenue reached $9.2 billion.
Hence, after observing Apple Music’s growth over the past years, we can expect it to reach 100 million subscribers.
