iPhone User & Sales Statistics for 2024

iPhone User Stat

The iPhone is Apple’s most successful product, and it has revolutionized the smartphone landscape.

With over 234.6 million units shipped worldwide in 2023, there are over 1.46 billion active iPhone users in the world.

 The iPhone has the largest market share of 20.1% among smartphone companies, and the demand for new iPhone models has increased with time.

This article will cover statistics revolving around iPhone users, revenue, and market share.

Top iPhone Statistics (2024)

  • There are over 1.46 billion active iPhone users in the world.
  • The United States has 153 million iPhone users.
  • iPhone has a 28.46% market share in the global smartphone industry as of 2024.
  • 31% of iPhone users are female, while 28% of iPhone users are male.
  • iPhone sales generated $69.70 billion in the first quarter of 2024.
  • 23% of iPhone users are aged between 25 to 34 years.

How Many iPhone Users Are There In The World?

  1. There are over 1.46 billion iPhone users in the world.

This is an extraordinary 230.31% increase since the last decade. There were just 442 million iPhone users back in 2013.

This number is further predicted to reach 1.56 billion by 2024.

iPhone Users Worldwide

Here is the overview of iPhone users in the world over the years:

YearNo. of iPhone Users
2024*1.56 billion
20231.46 billion
20221.36 billion
20211.23 billion
20201 billion
2019948 million
2018888 million
2017814 million
2016710 million
2015569 million
2014442 million
2013329 million
2012206 million
2011115 million
201060 million

Number Of iPhone Users In The United States

  1. As of 2023, there are 153 million iPhone users in the United States.
iPhone Users In The United States

Here is the table showing the number of iPhone users in the United States over the years:

YearNumber of iPhone Users in the U.S.
2023153 million
2022149 million
2021141 million
2020138 million
2019131 million
2018127 million
2017125 million
2016114 million
2015101 million
201488 million
201372 million
201251 million
201140 million

Source: Business of Apps

Share Of iPhone Users Among Other Smartphone Users In The US

  1. 61% of smartphone users in the United States use an iPhone.

iPhones’ premium positioning with a sleek design and effortless user experience has captured the US market. The tightly integrated Apple ecosystem is highly addictive, especially with the ever-growing working class. Also, with its own operating system, app store, and suite of services, it creates a loyal customer base.

Here is a table showing the share of iPhone users among U.S. smartphone users throughout the years:

YearShare of iPhone Users

iPhone Sales And Shipment Statistics

  1. Globally, Apple has sold over 234.6 million iPhone units in 2023.

On the other hand, Samsung sold 226.6 million smartphone units in 2023. 

Apple sold most phones in the third and fourth quarters, mainly due to the launch of the iPhone 15, its latest flagship!

Apple made a total of 226.4 million global iPhone sales in 2022.

Number Of iPhones Sold

Here is a table showing the number of iPhones sold over the years:

YearNumber of iPhones Sold
2023234.6 million
2022226.4 million
2021235.7 million
2020206.1 million
2019191 million
2018208.8 million
2017215.8 million
2016215.4 million
2015231.5 million
2014192.7 million
2013153.4 million
2012135.9 million
201193.1 million

Source: Statista

  1. Apple sold over 124.7 million iPhones in the United States in 2022. 

The table below shows the number of iPhones sold in the United States :

YearNumber of iPhones Sold in the U.S.
2022124.7 million
2021116.3 million
2020113.5 million
2019105.2 million
2018101.9 million
201797.2 million
201690.1 million
201582.5 million
201472.3 million
201357.8 million
201244.53 million

Source: Statista

  1. In the first quarter of 2022, Apple supplied roughly 1 million ‘made in India’ iPhones nationwide, an increase of 50% year over year in the Indian market.
  1. India is expected to assemble up to 50% of iPhones by 2027.

iPhone Market Share Statistics

  1. iPhone has a 28.46% market share in the global smartphone industry as of 2024.
  1. iPhone has a 59.08% market share in the US smartphone industry as of 2024.
  1. iPhone has a 24.43% market share in China as of 2024.
  1. As of March 2024, the iPhone has a 4.02% market share in India.
iPhone Market Share Around The World

Below is the table showing the iPhone’s Market share in Different regions of the World:

RegioniPhone Market Share
North America56.81%
South America14.68%

Source: StatCounter

  1. If we look at the data from June 2021 to March 2024, the iPhone has an average market share of 55.94% in the United States.
  1. As of March 2024, the iPhone has a 24.39% market share in China.

Here is a table showing the iPhone’s Market Share in China from March 2023 to March 2024:

Time of YearMarket share
March 202424.39%
February 202424.48%
January 202425.04%
December 202322.37%
November 202321.8%
October 202323.36%
September 202324.98%
August 202322.81%
July 202321.6%
June 202320.48%
May 202322.8%
April 202334.66%
March 202323.61%

Source: Statcounter

iPhone Users Demographic

  1. As per Statista, 31% of iPhone users are females, while 28% are males.

iPhones are most popular in the 18-34 year age group.

  1. 23% of iPhone users are between 25 and 34 years old.

20% of iPhone users are from the 18 – 24 age group.

The table below shows the age distribution of iPhone users:

Age GroupiPhone Users
18 to 24 years20%
25 to 34 years23%
35 to 44 years20%
45 to 54 years16%

Source: ComScore

  1. 35% of people who use an iPhone have an Apple Watch too.

iPhone Vs. Android

  1. As of 2023, iPhones have a 58.1% while Android has a 41.46% market share in the United States.

Android had a 42.94% and iPhones have a 56.74% market share in 2022.

Here is a table with the market share of Android and iPhones in the U.S.:

YeariOS Market ShareAndroid Market Share

Source: Stat Counter

  1. Globally, Android has a 70.26% market share, and iOS has a 29.02% market share in 2023.

The market share of Android has not gone down since 2012. 

In 2022, Android had a 71.47% market share, whereas iOS had a 27.85% market share worldwide.

The table below shows the global market share of Android and iOS:

YearAndroid Market ShareiOS Market Share
201772.63% 19.65%

Source: Stat Counter

Most Popular Apps on iPhone

  1. Google App had over 6.36 million downloads on the Apple App Store as of June 2023. 

ChatGPT was downloaded 4.65 million times in June 2023.

The table below shows the most downloaded iPhone apps on the Apple App Store as of June 2023:

iPhone AppNumber of Downloads
Google6.36 million
CapCut6.16 million
ICOCA5.23 million
ChatGPT4.65 million
TikTok4.12 million
WhatsApp Messenger3.91 million
YouTube3.66 million
Instagram3.54 million
Google Chrome2.69 million
Netflix2.36 million
Gmail2.29 million
Spotify2.23 million
Temu1.94 million 

Source: Statista

  1. With generating $372.08 million in revenue, DouYin was the highest-grossing app on the app store in June 2023.

TikTok generated around $324.3 million, while Roblox generated $129.95 million in revenue.

Here is a table showing the highest-grossing iPhone apps as of June 2023:

iPhone AppRevenue
DouYin$372.08 million
TikTok$324.3 million
Piccoma$228.32 million
Honor of Kings$165.75 million 
Tencent Video$165.71 million
Roblox$129.95 million
Honkai: Star Rail$104.8 million
Max$103.93 million
Iqiyi$96.54 million
Honkai: Star Rail$94.73 million
LINE$93.24 million

Source: Statista

Apple’s iPhone Revenue Statistics

  1. iPhone sales generated $69.70 billion in the first quarter of 2024.

Apple generated over $200.5 billion from iPhone sales in 2023.

iPhone sales currently account for 53.36% of Apple’s total revenue.

iPhone Revenue Statistics

Let us take a close look at how much Apple is making by selling iPhones and how much it is contributing to its total revenue:

YeariPhone RevenueShare in Apple’s Total Revenue
2024 Q1$69.70 billion58.29%
2023$200.56 billion52.33%
2022$205.49 billion51.52%
2021$191.973 billion51.9%
2020$137.78 billion48.95%
2019$142.381 billion53.89%
2018$166.27 billion61.80%
2017$141.32 billion60.46%
2016$136.7 billion62.48%
2015$155.04 billion65.95%
2014$101.99 billion56.19%
2013$91.279 billion53.08%
2012$78.962 billion51.14%
2011$45.998 billion43.61%
2010$25.179 billion38.31%
2009$13.033 billion30.16%

Source: Statista

  1. Apple generated around $119.58 billion in revenue in the first quarter of 2024.

In 2023, Apple generated a revenue of $383.29 in the fiscal year 2023.

Here is a table showing the annual revenue of Apple over the years:

Q1 2024$119.58 billion
2023$383.29 billion 
2022$394.34 billion
2021$365.81 billion
2020$274.52 billion
2019$260.18 billion
2018$265.6 billion
2017$229.24 billion
2016$215.64 billion
2015$233.72 billion
2014$182.79 billion
2013$170.9 billion
2012$156.51 billion

Source: Statista

iOS Market Share Statistics

iOS has been adopted largely by users due to its security and smooth software features. 

Let us find out some statistics about the market share of iOS as an operating system.

  1. As of January 2024, iOS version 17.0 has a 62.47% market share of Apple mobile devices globally.

iOS 16 has around 24.12% market share of mobile Apple devices in 2024.

Here is a table showing the market share of iOS versions as of January 2024:

iOS VersionMarket Share
iOS 17.062.47%
iOS 1624.12%
iOS 158.97%
iOS 141.7%
iOS 130.79%
iOS 121.3%
iOS 110.26%
iOS 100.18%

Source: Statista

  1. Apple spent over $29.92 billion on research and development in 2023.

This was an increase of $3.67 billion from the year 2022.

Here is a timeline of Apple’s expenditure on R&D over the last few years:

YearExpenditure on R & D
2023$29.92 billion
2022$26.25 billion
2021$21.91 billion
2020$18.75 billion
2019$16.22 billion
2018$14.24 billion
2017$11.58 billion
2016$10.05 billion
2015$8.07 billion
2014$6.04 billion
2013$4.48 billion
2012$3.38 billion

Source: Statista

iPhone 15 Statistics — Insights And News

The iPhone 15 arrived in the global market with a bang. Its demand is drawing large lines at Apple stores worldwide, especially in the US, China, India, and Europe.

Apple also experienced the highest sales in 2023 in the third quarter due to the flagship’s release.

Let us have a look at some exciting news on the newest iPhone yet!

iPhone 15’s Demand Is Soaring In China

  1. The first couple of hours of the iPhone 15 launch saw a 253% uptick compared to last year, according to one of China’s biggest online retailers, JD.com.

iPhone 15 Has Gained Exponential Orders Globally

  1. The iPhone 15 has had between 10% and 12% more pre-orders than the iPhone 14 so far.

It Is Predicted That The iPhone 15 Pro Max Will Be The Most-Sold iPhone

  1. The iPhone 15 Pro Max will make up most of the iPhone 15 series shipments in 2023, accounting for 35 to 40%. Shipments of the iPhone 15 Pro Max are expected to increase by around 10% compared to the iPhone 14 Pro Max.

The iPhone 14 Pro Max was the most sold smartphone in the world in the first half. This suggests that users like using smartphones with bigger screens!

  1. iPhone 15 Pro Max has the highest global adoption rate of 3.64% as of January 2024.

Additionally, the iPhone 15 Pro has a 2.3% global adoption rate.

Here is a table showing the adoption rate of iPhone 15 over the past few months:

Month & YeariPhone 15iPhone 15 PlusiPhone 15 ProiPhone 15 Pro Max
January 20241.66%0.66%2.3%3.64%
Decmeber 20231.29%0.51%2.37%3.06%
November 20230.85%0.35%1.69%2.11%
October 20230.58%0.23%1.21%1.25%
September 20230.12%0.05%0.31%0.27%

Source: Statista

Conclusion: iPhone Continues To Dominate The Smartphone Market

iPhone is Apple’s most influential product, contributing over 50% of its revenue.

The excellent quality of iPhone’s software and hardware has attracted users to adopt and use iPhones as their daily driver.

Women use iPhones more than men, and iPhones are gaining the most popularity among the younger generations. 

These were the latest statistics about iPhone users, revenue, and market share.

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