The iPhone is Apple’s most successful product, and it has revolutionized the smartphone landscape. With the launch of iPhone 16, these smartphones are set to increase sales of the iPhone in the end of 2024.
Besides, over 234.6 million iPhone units were shipped worldwide in 2023, and over 1.46 billion people worldwide actively use iPhones.
This article will cover statistics revolving around iPhone users, revenue, and market share.
Top iPhone Statistics (2024)
- There are over 1.46 billion active iPhone users in the world.
- The United States has 153 million iPhone users.
- iPhone has a 27.73% market share in the global smartphone industry as of 2024.
- 31% of iPhone users are female, while 28% of iPhone users are male.
- iPhone sales generated $39.3 billion in the third quarter of 2024.
- 23% of iPhone users are aged between 25 to 34 years.
How Many iPhone Users Are There In The World?
1.56 billion people worldwide use iPhones in 2024 (estimated).
Comparatively, 1.46 billion people worldwide used the iPhone in 2024. That was an increase of 230.31% since the last decade. There were just 442 million iPhone users back in 2013.
The following table displays the number of iPhone users worldwide by year:
| Year | No. of iPhone Users |
|---|---|
| 2024* | 1.56 billion |
| 2023 | 1.46 billion |
| 2022 | 1.36 billion |
| 2021 | 1.23 billion |
| 2020 | 1 billion |
| 2019 | 948 million |
| 2018 | 888 million |
| 2017 | 814 million |
| 2016 | 710 million |
| 2015 | 569 million |
| 2014 | 442 million |
| 2013 | 329 million |
| 2012 | 206 million |
| 2011 | 115 million |
| 2010 | 60 million |
Number Of iPhone Users In The United States
153 million people in the United States used iPhones in 2023.
That was an increase of 4 million compared to 149 million iPhone users recorded in 2022 and a 200% increase in the number of iPhone users compared to that recorded in 2012.
Just 51 million people in the United States used iPhones in 2012.
Here is the table showing the number of iPhone users in the United States by year:
| Year | Number of iPhone Users in the U.S. |
|---|---|
| 2023 | 153 million |
| 2022 | 149 million |
| 2021 | 141 million |
| 2020 | 138 million |
| 2019 | 131 million |
| 2018 | 127 million |
| 2017 | 125 million |
| 2016 | 114 million |
| 2015 | 101 million |
| 2014 | 88 million |
| 2013 | 72 million |
| 2012 | 51 million |
| 2011 | 40 million |
Source: Business of Apps
Share Of iPhone Users Among Other Smartphone Users In The US
61% of smartphone users in the United States use an iPhone.
iPhones’ premium positioning with a sleek design and effortless user experience has captured the US market. The tightly integrated Apple ecosystem is highly addictive, especially with the ever-growing working class. Also, with its own operating system, app store, and suite of services, it creates a loyal customer base.
Here is a table showing the share of iPhone users among U.S. smartphone users throughout the years:
| Year | Share of iPhone Users |
|---|---|
| 2024 | 61.3% |
| 2023 | 58.33% |
| 2022 | 48.7% |
| 2021 | 46.9% |
| 2020 | 45.3% |
| 2019 | 45.2% |
| 2018 | 45.1% |
| 2017 | 44.2% |
| 2016 | 43.5% |
| 2015 | 43.3% |
| 2014 | 42.3% |
iPhone Sales And Shipment Statistics
Apple sold 95.3 million iPhones worldwide in the first quarter of the year 2024.
Of that, 50.1 million iPhones were sold in the first quarter, while 45.2 million iPhones were sold in the 2nd quarter.
Globally, Apple has sold over 234.6 million iPhone units in 2023.
On the other hand, Samsung sold 226.6 million smartphone units in 2023.
Apple sold most phones in the third and fourth quarters, mainly due to the launch of the iPhone 15, its latest flagship!
Apple made a total of 226.4 million global iPhone sales in 2022.
Here is a table showing the number of iPhones sold over the years:
| Year | Number of iPhones Sold |
|---|---|
| 2024 H1 | 95.3 million |
| 2023 | 231.8 million |
| 2022 | 225.3 million |
| 2021 | 233.9 million |
| 2020 | 206.1 million |
| 2019 | 191 million |
| 2018 | 208.8 million |
| 2017 | 213.3 million |
| 2016 | 215.4 million |
| 2015 | 231.5 million |
| 2014 | 192.7 million |
| 2013 | 153.4 million |
| 2012 | 135.8 million |
| 2011 | 93.1 million |
Source: Statista 1, Statistita 2
Apple sold over 124.7 million iPhones in the United States in 2022.
The table below shows the number of iPhones sold in the United States:
| Year | Number of iPhones Sold in the U.S. |
|---|---|
| 2022 | 124.7 million |
| 2021 | 116.3 million |
| 2020 | 113.5 million |
| 2019 | 105.2 million |
| 2018 | 101.9 million |
| 2017 | 97.2 million |
| 2016 | 90.1 million |
| 2015 | 82.5 million |
| 2014 | 72.3 million |
| 2013 | 57.8 million |
| 2012 | 44.53 million |
Source: Statista
In the first quarter of 2022, Apple supplied roughly 1 million ‘made in India’ iPhones nationwide, an increase of 50% year over year in the Indian market.
India is expected to assemble up to 50% of iPhones by 2027.
iPhone Market Share Statistics
As of August 2024, iPhone holds 27.73% of the mobile operating system market worldwide.
In comparison, Android holds 71.67% of the mobile OS market share worldwide.
The share of iOS in the mobile OS market has grown rapidly in the past years and is now steady.
On the other hand, Android’s market share has not decreased since 2012.
The table below shows the global market share of Android and iOS:
| Year | Android Market Share | iOS Market Share |
|---|---|---|
| 2024 | 71.67% | 27.73% |
| 2023 | 70.26% | 29.02% |
| 2022 | 71.47% | 27.85% |
| 2021 | 71.89% | 27.34% |
| 2020 | 73.06% | 26.28% |
| 2019 | 75.47% | 22.71% |
| 2018 | 75.45% | 20.47% |
| 2017 | 72.63% | 19.65% |
| 2016 | 69.11% | 19.29% |
Source: Stat Counter
iPhone vs Android Market Share US
As of 2024, iOS holds 57.09% of the mobile OS market in the United States.
Conversely, Android holds just 42.62% of the mobile OS market share in the country.
Unlike the worldwide market share, iOS dominates the mobile OS market share in the United States.
Here is a table with the market share of Android and iPhones in the U.S.:
| Year | iOS Market Share | Android Market Share |
|---|---|---|
| 2024 | 57.09% | 42.62% |
| 2023 | 58.1% | 41.46% |
| 2022 | 56.74% | 42.94% |
| 2021 | 58.58% | 41.11% |
| 2020 | 59.54% | 40.2% |
| 2019 | 55.23% | 44.51% |
| 2018 | 54.82% | 44.73% |
Source: Stat Counter
iOS Market Share By Region
iOS holds the highest mobile OS share in the North American region, with 27.73%, while it holds the lowest share in the African region, with 12.43%.
Meanwhile, it holds 31.48% of the mobile OS market share in Europe.
Here is a table displaying the iOS market share recorded in different regions as of 2024:
| Region | iPhone Market Share |
|---|---|
| Worldwide | 27.73% |
| North America | 55.53% |
| South America | 16.32% |
| Asia | 19.22% |
| Europe | 31.48% |
| Oceania | 51.14% |
| Africa | 12.43% |
Source: StatCounter
iOS Market Share by Version
As of January 2024, iOS version 17.0 has a 62.47% market share of Apple mobile devices globally.
iOS 16 has around 24.12% market share of mobile Apple devices in 2024.
Here is a table showing the market share of iOS versions as of January 2024:
| iOS Version | Market Share |
|---|---|
| iOS 17.0 | 62.47% |
| iOS 16 | 24.12% |
| iOS 15 | 8.97% |
| iOS 14 | 1.7% |
| iOS 13 | 0.79% |
| iOS 12 | 1.3% |
| iOS 11 | 0.26% |
| iOS 10 | 0.18% |
Source: Statista
iPhone Users Demographic
As per Statista, 31% of iPhone users are females, while 28% are males.
23% of iPhone users are between 25 and 34 years old.
20% of iPhone users are from the 18 – 24 age group.
The table below shows the age distribution of iPhone users:
| Age Group | iPhone Users |
|---|---|
| 18 to 24 years | 20% |
| 25 to 34 years | 23% |
| 35 to 44 years | 20% |
| 45 to 54 years | 16% |
| 55+ | 21% |
Source: ComScore
35% of people who use an iPhone have an Apple Watch too.
Apple’s iPhone Revenue Statistics
Apple’s iPhone sales generated $39.3 billion in the third quarter of the fiscal year 2024.
Comparatively, iPhone sales resulted in $45.96 billion in revenue in Q2 2024 and $69.7 billion in revenue in Q1 2024.
Meanwhile, Apple generated over $200.5 billion from iPhone sales in 2023.
Let us take a close look at how much Apple is making by selling iPhones and how much it is contributing to its total revenue:
| Year | iPhone Revenue | Share in Apple’s Total Revenue |
|---|---|---|
| 2024 Q3 | $39.3 billion | — |
| 2024 Q2 | $45.96 billion | — |
| 2024 Q1 | $69.70 billion | – |
| 2023 | $200.58 billion | 52.33% |
| 2022 | $205.49 billion | 51.52% |
| 2021 | $191.973 billion | 51.9% |
| 2020 | $137.78 billion | 48.95% |
| 2019 | $142.381 billion | 53.89% |
| 2018 | $166.27 billion | 61.80% |
| 2017 | $141.32 billion | 60.46% |
| 2016 | $136.7 billion | 62.48% |
| 2015 | $155.04 billion | 65.95% |
Source: Statista
In Q3 2024, Apple generated a revenue of $85.7 billion.
Meanwhile, In Q2 2024, Apple recorded a total revenue of $90.7 billion, while in Q1 2024, the revenue was recorded to be $119.58 billion.
Besides, Apple generated a revenue of $383.29 in the fiscal year 2023.
Here is a table showing the annual revenue of Apple over the years:
| Year | Revenue |
|---|---|
| Q3 2024 | $85.7 billion |
| Q2 2024 | $90.7 billion |
| Q1 2024 | $119.58 billion |
| 2023 | $383.29 billion |
| 2022 | $394.34 billion |
| 2021 | $365.81 billion |
| 2020 | $274.52 billion |
| 2019 | $260.18 billion |
| 2018 | $265.6 billion |
| 2017 | $229.24 billion |
| 2016 | $215.64 billion |
| 2015 | $233.72 billion |
| 2014 | $182.79 billion |
| 2013 | $170.9 billion |
| 2012 | $156.51 billion |
Source: Statista
iPhone Adoption Rate
iPhone 15 Pro Max has the highest global adoption rate of 3.64% as of January 2024.
Additionally, the iPhone 15 Pro has a 2.3% global adoption rate.
Here is a table showing the adoption rate of iPhone 15 over the past few months:
| Month & Year | iPhone 15 | iPhone 15 Plus | iPhone 15 Pro | iPhone 15 Pro Max |
|---|---|---|---|---|
| January 2024 | 1.66% | 0.66% | 2.3% | 3.64% |
| Decmeber 2023 | 1.29% | 0.51% | 2.37% | 3.06% |
| November 2023 | 0.85% | 0.35% | 1.69% | 2.11% |
| October 2023 | 0.58% | 0.23% | 1.21% | 1.25% |
| September 2023 | 0.12% | 0.05% | 0.31% | 0.27% |
Source: Statista
Most Popular Apps On iPhone
Google App had over 6.36 million downloads on the Apple App Store as of June 2023.
ChatGPT was downloaded 4.65 million times in June 2023.
The table below shows the most downloaded iPhone apps on the Apple App Store as of June 2023:
| iPhone App | Number of Downloads |
|---|---|
| 6.36 million | |
| CapCut | 6.16 million |
| ICOCA | 5.23 million |
| ChatGPT | 4.65 million |
| TikTok | 4.12 million |
| WhatsApp Messenger | 3.91 million |
| YouTube | 3.66 million |
| 3.54 million | |
| Google Chrome | 2.69 million |
| Netflix | 2.36 million |
| Gmail | 2.29 million |
| Spotify | 2.23 million |
| Temu | 1.94 million |
Source: Statista
With generating $372.08 million in revenue, DouYin was the highest-grossing app on the app store in June 2023.
TikTok generated around $324.3 million, while Roblox generated $129.95 million in revenue.
Here is a table showing the highest-grossing iPhone apps as of June 2023:
| iPhone App | Revenue |
|---|---|
| DouYin | $372.08 million |
| TikTok | $324.3 million |
| Piccoma | $228.32 million |
| Honor of Kings | $165.75 million |
| Tencent Video | $165.71 million |
| Roblox | $129.95 million |
| Honkai: Star Rail | $104.8 million |
| Max | $103.93 million |
| Iqiyi | $96.54 million |
| Honkai: Star Rail | $94.73 million |
| LINE | $93.24 million |
Source: Statista
Conclusion: iPhone Continues To Dominate The Smartphone Market
iPhone is Apple’s most influential product, contributing over 50% of its revenue.
The excellent quality of iPhone’s software and hardware has attracted users to adopt and use iPhones as their daily driver.
Women use iPhones more than men, and iPhones are gaining the most popularity among the younger generations.
These were the latest statistics about iPhone users, revenue, and market share.
