32 iPhone User Statistics: Sales, Usage & Revenue (2023)

The first iPhone came in 2007, taking the world by storm. To date, Apple has sold over 2.32 billion iPhones.

Although it’s been 15 years since the first iPhone hit the market, it remains one of the most used mobile devices in the world, with 97.7 million iPhone units shipped in the first two quarters of 2023 alone.

iPhones currently have 27.6% of the world’s smartphone market share. We see it increasing with the increased demand for the iPhone 15 series.

With such a huge market share, marketers worldwide need to know the facts and figures around it. I have compiled all the important iPhone statistics for marketers and iPhone enthusiasts in this post. We also have a dedicated section for iPhone15 at the end!

Excited? Let’s get into it.

Key iPhone Statistics (2023)

  1. There are more than 1.46 billion active iPhone users worldwide as of 2023. They account for 21.67% of the world’s total smartphone-using population.
  2. 97.7 million iPhone units were shipped and sold in the first two quarters of 2023, while 225.3 million units were sold in 2022.
  3. Over 2.3 billion iPhone units have been sold to date.
  4. iPhones held a 21% share of total smartphones shipped in Q1 2023.
  5. 51% of iPhone users are females, while 49% of iPhone users are males.
  6. iPhone has a 27.6% market share in the global smartphone industry as of Q2 2023.
  7. iPhones have a 57.77% market share in the US smartphone industry as of Q2 2023.
  8. Apple registered $211.99 billion in revenue in the first two quarters of 2023.
  9. Apple collected $117.11 billion in revenue from iPhone sales in the first two quarters of 2023.
  10. Apple has increased iPhone production in India from 1% in 2021 to 7% in 2023, with plans to manufacture 25% of iPhones by 2025.

Sage Note: There’s a dedicated section for iPhone 15 statistics in the post below. Make sure to catch it!

How Many iPhone Users Are There In The World?

  1. There are over 1.46 billion iPhone users in the world as of 2023.

This is an extraordinary 44276.9% increase since the last decade. There were just 329 million iPhone users back in 2013.

This number is further predicted to reach 1.56 billion by the end of 2023.

iPhone Users Worldwide Infographic

Here is the overview of iPhone users in the world over the years

YearNo. of iPhone users
201060 million
2011115 million
2012206 million
2013329 million
2014442 million
2015569 million
2016710 million
2017814 million
2018888 million
2019948 million
20201 billion
20211.23 billion
20221.36 billion
20231.46 billion
2024*1.56 billion

Number Of iPhone Users In The United States

  1. There are 135.97 million iPhone users in the United States, which is a 9.03% increase since 2022.
iPhone Users in United States Infographics

Here is the table showing the number of iPhone users in the United States over the years:

YearNumber of iPhone Users in the US
201244.53 million
201357.8 million
201472.3 million
201582.5 million
201690.1 million
201797.2 million
2018101.9 million
2019105.2 million
2020113.5 million
2021116.3 million
2022124.7 million
2023135.97 million

Share of iPhone Users Among Other Smartphone Users In The US

  1. 50% of smartphone users in the United States use an iPhone as of 2023.

This figure was 48.7% in 2022.

Share of iPhone Users Among U.S. Smartphone Users Infographics

Here is a table showing the share of iPhone users among U.S. smartphone users throughout the years:

YearShare of iPhone Users

iPhone Sales And Shipment Statistics

  1.  Apple has sold 97.7 million iPhone units globally in 2023 so far.

55.2 million units were sold in the first quarter and 42.5 million in the second.

It will be interesting to see how these figures change with the launch of iPhone15 in the third quarter.

Apple made a total of 225.3 million global iPhone sales in 2022.

Number Of iPhones Shipped

Here is a table showing the number of iPhones sold since 2010:

YearNo. of iPhones shipped
201047.4 million
201193.1 million
2012135.8 million
2013153.4 million
2014192.7 million
2015231.5 million
2016215.4 million
2017213.3 million
2018208.8 million
2019191 million
2020206.1 million
2021240 million
2022225.3 million
2023 (as of Q2)97.7 million
  1. Apple sold 20 million iPhones in North America in the First Quarter of 2022.
  2. In the first quarter of 2022, Apple supplied roughly 1 million ‘made in India’ iPhones nationwide. That is an increase of 50% y/y in the Indian market.
  3. India is expected to assemble up to 50% of iPhones by 2027.

iPhone Market Share Statistics

  1. iPhone has a 21% market share in the global smartphone industry as of 2023.
  2. iPhone has a 52% market share in the US smartphone industry as of 2023.
  3. iPhone has a 20% market share in China as of 2023.
  4. iPhone has a 3.55% market share in India as of 2023.
iPhone’s Market share Around The World Infographics

Below is the table showing the iPhone’s Market share in Different regions of the World:

RegioniPhone Market Share
North America54.76%
South America14.33%
  1. If we look at the data from June 2021 to August 2023, the iPhone has an average market share of 55.94% in the United States

Below is the table of the iPhone’s Market share in the US over the years:

YeariPhone’s Market Share in the USA
  1. iPhone’s China market share stands at 20% as of August 2023.

Here is a table showing the iPhone’s Market Share in China from June 2021 to August 2023:

Time of YeariPhone’s Market Share
June 202121.95%
July 202120.84%
August 202120.68%
September 202120.47%
October 202118.99%
November 202119.28%
December 202121.08%
January 202220.84%
February 202220.44%
March 202220.27%
April 202221.37%
May 202223.36%
June 202223.96%
February 202323.97%
August 202320%

Source: Statcounter

iPhone Users Demographic

  1. 51% of iPhone users are females, while 49% of iPhone users are males.
  2. iPhones are most popular in the 16-34 year age group.
  3. 35% of people who use an iPhone have an Apple Watch too.

Most Popular Apps on iPhone

  1. TikTok was the most downloaded app on iPhones in 2022.

If we talk about the latest data, then we have figures from June 2023, and the ranking changes drastically. Google was the most downloaded app in the month of June.

Here is a list of the Most Downloaded free iPhone Apps in 2022 and June 2023:

Rank2022June 2023
1.Tik TokGoogle
2.YoutubeCapCut – Editor De Video
6.MessengerWhatsApp Messenger
7.Google mapsYouTube
9.ZoomGoogle Chrome
10.Amazon ShoppingTikTok – Global Video Community
  1. Honor of Kings is the most popular iPhone app in terms of revenue.

Here is the list of the top 10 most popular iPhone Apps (in terms of revenue)

iPhone AppRevenue
Honor of Kings1.652 billion
TikTok1.379 billion
Youtube1.058 billion
PUBG Mobile0.936 billion
Genshin Impact0.922 billion
Tinder0.641 billion
Candy Crush Saga0.4989 billion
Disney+0.4983 billion
Roblox0.491 billion
Romance Three Kingdoms0.455 billion

Apple’s iPhone Revenue Statistics

iPhone Revenue Over The Years
  1. Apple generated $156.78 billion in revenue from the sales of iPhones in the first three quarters of 2023.

iPhone sales currently account for 53.36% of Apple’s total revenue.

Let us take a close look at how much Apple is making by selling iPhones and how much it is contributing to its total revenue:

YeariPhone RevenueShare in Apple’s Total Revenue
2009$13.033 billion30.16%
2010$25.179 billion38.31%
2011$45.998 billion43.61%
2012$78.962 billion51.14%
2013$91.279 billion53.08%
2014$101.99 billion56.19%
2015$155.04 billion65.95%
2016$136.7 billion62.48%
2017$141.32 billion60.46%
2018$166.27 billion61.80%
2019$142.381 billion53.89%
2020$137.78 billion48.95%
2021$191.973 billion51.9%
2022$205.49 billion51.52%
2023 (as of Q3)$156.78 billion53.36%

Sage Note: The above quarters are for Fiscal Year 2023

iPhone 15 Statistics — Insights and News

The iPhone 15 arrived in the global market with a bang. It’s demand is drawing large lines at Apple stores worldwide but especially in the US, China, India, and Europe.

Let us have a look at some exciting news on the newest iPhone yet!

iPhone 15’s demand is soaring in China

  1. The first couple of hours of the iPhone 15 launch saw a 253% uptick compared to last year, according to one of China’s biggest online retailers, JD.com.

JD.com is partnered with more than 4,000 Apple resellers in the country, so we know their data can be trusted.

iPhone 15 has gained exponential orders globally

  1. The iPhone 15 has had between 10% and 12% more pre-orders than the iPhone 14 so far.

It is predicted that the iPhone 15 Pro Max will be the most-sold iPhone tin 2023

  1. The iPhone 15 Pro Max will make up most of the iPhone 15 series shipments in 2023, accounting for 35 to 40%. Shipments of the iPhone 15 Pro Max are expected to increase by around 10% compared to the iPhone 14 Pro Max.

The iPhone 14 Pro Max was the most-sold smartphone in the world in the first half. This suggests that users like using a smartphone with a bigger screen!

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I hope you got a gist of how popular iPhones are globally. With 1.46 billion users, it has maintained a constant stronghold in the smartphone industry.

I will keep updating this space with more facts and figures in the future as I get my hands on more data. Let me know if I missed anything or if I need to include something here!

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