iPhone User & Sales Statistics for 2024

The iPhone is Apple’s most successful product, and it has revolutionized the smartphone landscape.

With over 234.6 million units shipped worldwide in 2023, there are over 1.46 billion active iPhone users in the world.

 The iPhone has the largest market share of 20.1% among smartphone companies, and the demand for new iPhone models has increased with time.

This article will cover statistics revolving around iPhone users, revenue, and market share.

Top iPhone Statistics (2024)

• There are over 1.46 billion active iPhone users in the world.

• The United States has 153 million iPhone users.

• iPhone has a 28.46% market share in the global smartphone industry as of 2024.

• 31% of iPhone users are female, while 28% of iPhone users are male.

• iPhone sales generated $69.70 billion in the first quarter of 2024.

• 23% of iPhone users are aged between 25 to 34 years.

How Many iPhone Users Are There In The World?

1. There are over 1.46 billion iPhone users in the world.

This is an extraordinary 230.31% increase since the last decade. There were just 442 million iPhone users back in 2013.

This number is further predicted to reach 1.56 billion by 2024.

Here is the overview of iPhone users in the world over the years:

Year	No. of iPhone Users
2024*	1.56 billion
2023	1.46 billion
2022	1.36 billion
2021	1.23 billion
2020	1 billion
2019	948 million
2018	888 million
2017	814 million
2016	710 million
2015	569 million
2014	442 million
2013	329 million
2012	206 million
2011	115 million
2010	60 million

Number Of iPhone Users In The United States

2. As of 2023, there are 153 million iPhone users in the United States.

Here is the table showing the number of iPhone users in the United States over the years:

Year	Number of iPhone Users in the U.S.
2023	153 million
2022	149 million
2021	141 million
2020	138 million
2019	131 million
2018	127 million
2017	125 million
2016	114 million
2015	101 million
2014	88 million
2013	72 million
2012	51 million
2011	40 million

Source: Business of Apps

Share Of iPhone Users Among Other Smartphone Users In The US

3. 61% of smartphone users in the United States use an iPhone.

iPhones’ premium positioning with a sleek design and effortless user experience has captured the US market. The tightly integrated Apple ecosystem is highly addictive, especially with the ever-growing working class. Also, with its own operating system, app store, and suite of services, it creates a loyal customer base.

Here is a table showing the share of iPhone users among U.S. smartphone users throughout the years:

Year	Share of iPhone Users
2024	61.3%
2023	58.33%
2022	48.7%
2021	46.9%
2020	45.3%
2019	45.2%
2018	45.1%
2017	44.2%
2016	43.5%
2015	43.3%
2014	42.3%

iPhone Sales And Shipment Statistics

4. Globally, Apple has sold over 234.6 million iPhone units in 2023.

On the other hand, Samsung sold 226.6 million smartphone units in 2023. 

Apple sold most phones in the third and fourth quarters, mainly due to the launch of the iPhone 15, its latest flagship!

Apple made a total of 226.4 million global iPhone sales in 2022.

Here is a table showing the number of iPhones sold over the years:

Year	Number of iPhones Sold
2023	234.6 million
2022	226.4 million
2021	235.7 million
2020	206.1 million
2019	191 million
2018	208.8 million
2017	215.8 million
2016	215.4 million
2015	231.5 million
2014	192.7 million
2013	153.4 million
2012	135.9 million
2011	93.1 million

Source: Statista

5. Apple sold over 124.7 million iPhones in the United States in 2022. 

The table below shows the number of iPhones sold in the United States :

Year	Number of iPhones Sold in the U.S.
2022	124.7 million
2021	116.3 million
2020	113.5 million
2019	105.2 million
2018	101.9 million
2017	97.2 million
2016	90.1 million
2015	82.5 million
2014	72.3 million
2013	57.8 million
2012	44.53 million

Source: Statista

6. In the first quarter of 2022, Apple supplied roughly 1 million ‘made in India’ iPhones nationwide, an increase of 50% year over year in the Indian market.

7. India is expected to assemble up to 50% of iPhones by 2027.

iPhone Market Share Statistics

8. iPhone has a 28.46% market share in the global smartphone industry as of 2024.

9. iPhone has a 59.08% market share in the US smartphone industry as of 2024.

10. iPhone has a 24.43% market share in China as of 2024.

11. As of March 2024, the iPhone has a 4.02% market share in India.

Below is the table showing the iPhone’s Market share in Different regions of the World:

Region	iPhone Market Share
Worldwide	28.46%
North America	56.81%
South America	14.68%
Asia	20.78%
Europe	32.08%
Oceania	54.29%
Africa	12.49%

Source: StatCounter

12. If we look at the data from June 2021 to March 2024, the iPhone has an average market share of 55.94% in the United States.

13. As of March 2024, the iPhone has a 24.39% market share in China.

Here is a table showing the iPhone’s Market Share in China from March 2023 to March 2024:

Time of Year	Market share
March 2024	24.39%
February 2024	24.48%
January 2024	25.04%
December 2023	22.37%
November 2023	21.8%
October 2023	23.36%
September 2023	24.98%
August 2023	22.81%
July 2023	21.6%
June 2023	20.48%
May 2023	22.8%
April 2023	34.66%
March 2023	23.61%

Source: Statcounter

iPhone Users Demographic

14. As per Statista, 31% of iPhone users are females, while 28% are males.

iPhones are most popular in the 18-34 year age group.

15. 23% of iPhone users are between 25 and 34 years old.

20% of iPhone users are from the 18 – 24 age group.

The table below shows the age distribution of iPhone users:

Age Group	iPhone Users
18 to 24 years	20%
25 to 34 years	23%
35 to 44 years	20%
45 to 54 years	16%
55+	21%

Source: ComScore

16. 35% of people who use an iPhone have an Apple Watch too.

iPhone Vs. Android

17. As of 2023, iPhones have a 58.1% while Android has a 41.46% market share in the United States.

Android had a 42.94% and iPhones have a 56.74% market share in 2022.

Here is a table with the market share of Android and iPhones in the U.S.:

Year	iOS Market Share	Android Market Share
2023	58.1%	41.46%
2022	56.74%	42.94%
2021	58.58%	41.11%
2020	59.54%	40.2%
2019	55.23%	44.51%
2018	54.82%	44.73%
2017	53.89%	45.23%
2016	53.19%	45.2%
2015	50.85%	46.42%
2014	52.3%	42.58%
2013	52.79%	39.25%

Source: Stat Counter

18. Globally, Android has a 70.26% market share, and iOS has a 29.02% market share in 2023.

The market share of Android has not gone down since 2012. 

In 2022, Android had a 71.47% market share, whereas iOS had a 27.85% market share worldwide.

The table below shows the global market share of Android and iOS:

Year	Android Market Share	iOS Market Share
2023	70.26%	29.02%
2022	71.47%	27.85%
2021	71.89%	27.34%
2020	73.06%	26.28%
2019	75.47%	22.71%
2018	75.45%	20.47%
2017	72.63%	19.65%
2016	69.11%	19.29%
2015	64.2%	20.2%
2014	53.65%	23.95%
2013	39.21%	24.03%
2012	27.41%	24.04%
2011	19%	22.29%

Source: Stat Counter

Most Popular Apps on iPhone

19. Google App had over 6.36 million downloads on the Apple App Store as of June 2023. 

ChatGPT was downloaded 4.65 million times in June 2023.

The table below shows the most downloaded iPhone apps on the Apple App Store as of June 2023:

iPhone App	Number of Downloads
Google	6.36 million
CapCut	6.16 million
ICOCA	5.23 million
ChatGPT	4.65 million
TikTok	4.12 million
WhatsApp Messenger	3.91 million
YouTube	3.66 million
Instagram	3.54 million
Google Chrome	2.69 million
Netflix	2.36 million
Gmail	2.29 million
Spotify	2.23 million
Temu	1.94 million

Source: Statista

20. With generating $372.08 million in revenue, DouYin was the highest-grossing app on the app store in June 2023.

TikTok generated around $324.3 million, while Roblox generated $129.95 million in revenue.

Here is a table showing the highest-grossing iPhone apps as of June 2023:

iPhone App	Revenue
DouYin	$372.08 million
TikTok	$324.3 million
Piccoma	$228.32 million
Honor of Kings	$165.75 million
Tencent Video	$165.71 million
Roblox	$129.95 million
Honkai: Star Rail	$104.8 million
Max	$103.93 million
Iqiyi	$96.54 million
Honkai: Star Rail	$94.73 million
LINE	$93.24 million

Source: Statista

Apple’s iPhone Revenue Statistics

21. iPhone sales generated $69.70 billion in the first quarter of 2024.

Apple generated over $200.5 billion from iPhone sales in 2023.

iPhone sales currently account for 53.36% of Apple’s total revenue.

Let us take a close look at how much Apple is making by selling iPhones and how much it is contributing to its total revenue:

Year	iPhone Revenue	Share in Apple’s Total Revenue
2024 Q1	$69.70 billion	58.29%
2023	$200.56 billion	52.33%
2022	$205.49 billion	51.52%
2021	$191.973 billion	51.9%
2020	$137.78 billion	48.95%
2019	$142.381 billion	53.89%
2018	$166.27 billion	61.80%
2017	$141.32 billion	60.46%
2016	$136.7 billion	62.48%
2015	$155.04 billion	65.95%
2014	$101.99 billion	56.19%
2013	$91.279 billion	53.08%
2012	$78.962 billion	51.14%
2011	$45.998 billion	43.61%
2010	$25.179 billion	38.31%
2009	$13.033 billion	30.16%

Source: Statista

22. Apple generated around $119.58 billion in revenue in the first quarter of 2024.

In 2023, Apple generated a revenue of $383.29 in the fiscal year 2023.

Here is a table showing the annual revenue of Apple over the years:

Year	Revenue
Q1 2024	$119.58 billion
2023	$383.29 billion
2022	$394.34 billion
2021	$365.81 billion
2020	$274.52 billion
2019	$260.18 billion
2018	$265.6 billion
2017	$229.24 billion
2016	$215.64 billion
2015	$233.72 billion
2014	$182.79 billion
2013	$170.9 billion
2012	$156.51 billion

Source: Statista

iOS Market Share Statistics

iOS has been adopted largely by users due to its security and smooth software features. 

Let us find out some statistics about the market share of iOS as an operating system.

23. As of January 2024, iOS version 17.0 has a 62.47% market share of Apple mobile devices globally.

iOS 16 has around 24.12% market share of mobile Apple devices in 2024.

Here is a table showing the market share of iOS versions as of January 2024:

iOS Version	Market Share
iOS 17.0	62.47%
iOS 16	24.12%
iOS 15	8.97%
iOS 14	1.7%
iOS 13	0.79%
iOS 12	1.3%
iOS 11	0.26%
iOS 10	0.18%

Source: Statista

24. Apple spent over $29.92 billion on research and development in 2023.

This was an increase of $3.67 billion from the year 2022.

Here is a timeline of Apple’s expenditure on R&D over the last few years:

Year	Expenditure on R & D
2023	$29.92 billion
2022	$26.25 billion
2021	$21.91 billion
2020	$18.75 billion
2019	$16.22 billion
2018	$14.24 billion
2017	$11.58 billion
2016	$10.05 billion
2015	$8.07 billion
2014	$6.04 billion
2013	$4.48 billion
2012	$3.38 billion

Source: Statista

iPhone 15 Statistics — Insights And News

The iPhone 15 arrived in the global market with a bang. Its demand is drawing large lines at Apple stores worldwide, especially in the US, China, India, and Europe.

Apple also experienced the highest sales in 2023 in the third quarter due to the flagship’s release.

Let us have a look at some exciting news on the newest iPhone yet!

iPhone 15’s Demand Is Soaring In China

25. The first couple of hours of the iPhone 15 launch saw a 253% uptick compared to last year, according to one of China’s biggest online retailers, JD.com.

iPhone 15 Has Gained Exponential Orders Globally

26. The iPhone 15 has had between 10% and 12% more pre-orders than the iPhone 14 so far.

It Is Predicted That The iPhone 15 Pro Max Will Be The Most-Sold iPhone

27. The iPhone 15 Pro Max will make up most of the iPhone 15 series shipments in 2023, accounting for 35 to 40%. Shipments of the iPhone 15 Pro Max are expected to increase by around 10% compared to the iPhone 14 Pro Max.

The iPhone 14 Pro Max was the most sold smartphone in the world in the first half. This suggests that users like using smartphones with bigger screens!

28. iPhone 15 Pro Max has the highest global adoption rate of 3.64% as of January 2024.

Additionally, the iPhone 15 Pro has a 2.3% global adoption rate.

Here is a table showing the adoption rate of iPhone 15 over the past few months:

Month & Year	iPhone 15	iPhone 15 Plus	iPhone 15 Pro	iPhone 15 Pro Max
January 2024	1.66%	0.66%	2.3%	3.64%
Decmeber 2023	1.29%	0.51%	2.37%	3.06%
November 2023	0.85%	0.35%	1.69%	2.11%
October 2023	0.58%	0.23%	1.21%	1.25%
September 2023	0.12%	0.05%	0.31%	0.27%

Source: Statista

Conclusion: iPhone Continues To Dominate The Smartphone Market

iPhone is Apple’s most influential product, contributing over 50% of its revenue.

The excellent quality of iPhone’s software and hardware has attracted users to adopt and use iPhones as their daily driver.

Women use iPhones more than men, and iPhones are gaining the most popularity among the younger generations. 

These were the latest statistics about iPhone users, revenue, and market share.