26+ iPhone User & Sales Statistics (Fresh Data 2023)

iPhone User Statistics - DemandSage

The first iPhone came in 2017, and it took the world by storm. The iPhone revolutionized the worldwide smartphone business by introducing novel features such as touchscreen displays and virtual keyboards.  The launch of the iPhone forced competitors to develop new products and operating systems in order to meet the new market demands. Apple has introduced 13 iPhone series to date and is now the world’s second-largest smartphone provider in terms of sales.

Although it’s been 15 years since the iPhone hit the market, it remains one of the most-sold mobile devices in the world, with 153 million iPhone units shipped in the first three quarters of 2022 alone. It is estimated that more than 2.24 billion iPhones have been sold to date.

As of Quarter 3, 2022, iPhones have a 17.2% market share. With such a huge market share, marketers worldwide need to know the facts and figures around it. I have compiled all the important iPhone statistics for marketers and iPhone lovers in this post. 

Excited? Let’s get into it.

Key iPhone Statistics (2023)

  1. There are more than 1.5 billion active iPhone users worldwide as of 2023.
  2. Over 2.24 billion iPhone units have been sold to date.
  3. 153 million iPhone units were sold in the first three quarters of 2022.
  4. Apple shipped 240 million iPhones in 2021 alone.
  5. Globally, 51% of iPhone users are females, while 49% of iPhone users are males.
  6. iPhone has a 27.6% market share in the global smartphone industry as of Q3 2022.
  7. iPhones have a 57.77% market share in the US smartphone industry as of Q3 2022.
  8. Apple registered $394.33 billion in revenue in 2022.
  9. Apple collected $133.85 billion in revenue from iPhone sales in the first three quarters of 2022.
  10. TikTok is the Most Popular app on iOS.

iPhone Users Statistics

  1. There are over 1.74 billion iPhone users in the world as of 2023.
iPhone Users Worldwide Infographic

Here is the overview of iPhone users in the world from 2010 to 2023.

YearNo. of iPhone users
201060 million
2011115 million
2012206 million
2013329 million
2014442 million
2015569 million
2016710 million
2017814 million
2018888 million
2019948 million
20201 billion
20211.23 billion
20221.57 billion
2023*1.74 billion
  1. There were nearly 116 iPhone users in the United States in 2021. It is estimated that this number will reach over 136.8 million in 2023.
iPhone Users in United States Infographics

Here is the table showing the number of iPhone users in the United States:

YearNumber of iPhone Users in the US
201244.53 million
201357.8 million
201472.3 million
201582.5 million
201690.1 million
201797.2 million
2018101.9 million
2019105.2 million
2020113.5 million
2021116.3 million
2022124.7 million
2023*136.8 million

iPhone Shipment Statistics

  1.  Apple shipped around 153 million iPhone units in the first three quarters of 2022. This number was 240 millionc in the year 2021.
Number of iPhones Shipped
iPhone Shipment

Here is a table showing no. of iPhone shipped since 2010:

YearNo. of iPhones shipped
201047.4 million
201193.1 million
2012135.8 million
2013153.4 million
2014192.7 million
2015231.5 million
2016215.4 million
2017213.3 million
2018208.8 million
2019191 million
2020206.1 million
2021240 million
2022 (Till Q3)153 million
  1. Apple shipped 20 million iPhones in North America in the First Quarter of 2022.
  2. In the first quarter of 2022, Apple supplied roughly 1 million ‘made in India’ iPhones in the nation. That is an increase of 50% y/y in the Indian market.

iPhone Market Share Statistics

  1. iPhone has a 27.6% market share in the global smartphone industry as of 2023.
  2. iPhone has a 57.77% market share in the US smartphone industry as of 2023.
  3. iPhone has a 23.97% market share in China as of 2023.
  4. iPhone has a 3.55% market share in India as of 2023.
iPhone's Market Share Around The World Infographics

Below is the table showing the iPhone’s Market share in Different regions of the World as of June 2022:

RegioniPhone Market Share
North America54.76%
South America14.33%
  1. If we look at the data from June 2021 to February 2023, iPhone has an average market share of 56.69% in the U.S.A.

Below is the table of the iPhone’s Market share in the U.S.A. since 2010:

YeariPhone’s Market Share in the USA
  1. iPhone’s Market share in China stands at 23.95% as of June 2022.

Here is a table showing the iPhone’s Market Share in China from June 2021 to June 2022:

Time of YeariPhone’s Market Share
June 202121.95%
July 202120.84%
August 202120.68%
September 202120.47%
October 202118.99%
November 202119.28%
December 202121.08%
January 202220.84%
February 202220.44%
March 202220.27%
April 202221.37%
May 202223.36%
June 202223.96%
February 202323.97%

Source: Statcounter

iPhone Demographic Statistics

  1. 51% of iPhone users are females, while 49% of iPhone users are males.
  2. iPhones are most popular in the 16-34 year age group.
  3. 35% of people who use an iPhone have an Apple Watch too.

Smartphone users that use an Apple iPhone in the United States

48.7% of smartphone users in the United States use an iPhone. This figure was 42.3% back in 2014.

Here is a table showing the share of iPhone users among U.S. smartphone users throughout the years:

YearShare of iPhone Users

Most Popular Apps on iPhone

  1. Tik Tok was the most downloaded free app on iPhones in 2022.

Here is a list of the Most Downloaded free iPhone Apps in 2022:

RankApp Name
1.Tik Tok
7.Google maps
10.Amazon Shopping
  1. Tik Tok is the most popular iPhone app in terms of revenue as of February 2022.

Here is the list of the top 10 most popular iPhone Apps as of February 2022. (in terms of revenue)

iPhone AppRevenue
Tik Tok37.66 million
Tinder23.68 million
Honor of Kings22.27 million
Uma Musume Pretty Derby19.56 million
Game For Peace18.49 million
Genshin Impact17.64 million
Monster Strike16.59 million
Dragon Ball Z Dokkan Battle15.9 million
Roblox15.49 million
Disney +14.9 million

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This is my comprehensive list of iPhone Statistics as of 2023. I will keep updating this space with more facts and figures in the time to come. Share it on your social media so that your knows will also get an insight into the latest iPhone user statistics. Thank you for reading.

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