As of 2025, nearly 89% of retailers are using AI daily or testing it through pilot programs, while about half of all businesses have already adopted AI for their eCommerce needs. By 2025, the global AI in eCommerce market is predicted to reach $9.01 billion, and it could skyrocket to $64.03 billion by 2034.
AI is changing the way people shop online by making it smarter, faster, and more personalized. From chatbots that handle customer inquiries to AI-driven product recommendations, businesses leverage this technology to boost efficiency and increase sales.
This article covers the latest AI in eCommerce statistics, exploring how businesses are adopting AI, its benefits, challenges, and overall impact on the industry.
AI In eCommerce Statistics: Key Stats
- Around 89% of retailers already use AI or test it through pilot programs.
- The global AI in e-commerce market is predicted to grow to $9.01 billion by 2025.
- About 80% of eCommerce businesses already use or plan to use chatbots to assist their customers.
- Companies using AI for personalized experiences can boost customer satisfaction by over 25%.
- Businesses that use AI strategies see at least a 20% increase in revenue while cutting costs by an average of 8%.
How Many Companies Use AI In eCommerce?
As of 2025, 50% of businesses are actively using AI in ecommerce.
In the U.S., 33% of B2B eCommerce companies have fully integrated AI, while 47% are exploring its potential. Interestingly, a small percentage, just 3%, have no plans to adopt AI at all.
According to a Statista study, nearly half of retail companies in the U.S. are expected to use AI for marketing purposes. Additionally, AI-powered tools like chatbots and virtual shopping assistants are gaining popularity, with 31.4% of businesses already utilizing them to improve customer experience.
The table below shows how companies use AI for different tasks in retail e-commerce:
| AI Use Case In Retail | Share Of Companies |
|---|---|
| Marketing automation using AI | 48.90% |
| Virtual agents or chatbots | 31% |
| Data analytics using AI | 29% |
| Natural language processing | 21% |
| Text analytics using AI | 20% |
| Machine learning | 17% |
| Recommendation systems based on AI | 17% |
| Image/pattern recognition | 14% |
| Decision making systems based on AI | 13% |
| Speech/voice recognition using AI | 12% |
Source: Statista, Sellers commerce
What Percentage Of Retailers Use AI?
Currently, about 89% of retailers are using AI in their daily operations or actively exploring AI-driven projects through trials and pilot programs.
This is a noticeable jump from 82% in 2023, reflecting the growing reliance on AI to stay competitive.
Retailers who have adopted AI report impressive outcomes:
- 87% have seen a boost in their annual revenue, thanks to AI’s ability to enhance customer experiences and streamline sales strategies.
- 94% noted a decrease in operational costs through efficient inventory management, automated customer service, and data-driven decision-making.
With such promising results, 97% of these businesses plan to increase their AI investments in the coming year, aiming to strengthen their AI capabilities further.
Source: NVIDIA
AI In eCommerce Use Cases
AI is changing the way eCommerce businesses operate, making shopping more personalized and efficient for customers. From recommending products to using chatbots for customer support, AI is helping businesses provide better experiences and boost their growth.
In this section, we’ll look at some of the most popular ways AI is being used in eCommerce today and how it’s helping companies connect with customers and improve their operations.
- Personalized customer recommendations is the most popular AI use case, with 47% of companies investing in it. This highlights the importance of tailoring the shopping experience to individual customers.
- Conversational AI and natural language processing (NLP) follow closely, with 36% of companies focusing on improving customer interactions through AI-powered chatbots and assistants.
- Adaptive advertising, promotions, and pricing is another key area, with 28% of companies using AI to dynamically adjust marketing strategies and pricing based on customer behavior.
- Augmented reality (AR) experiences also grab attention, with 28% of companies implementing AI-driven AR tools to enhance the online shopping experience.
- Product tagging and cataloging are important for efficient inventory management, with 25% of companies investing in AI to automate this process.
- Visual search, used to enable users to search products based on images rather than text, is another popular AI use case, with 24% of companies investing in it.
Overall, companies are increasingly focusing on AI-driven solutions to improve the customer experience, personalize services, and enhance operational efficiency.
AI In eCommerce Market Size
The global AI in e-commerce market is expected to reach $9.01 billion by 2025, up from $7.25 billion in 2024, growing at a strong CAGR of 24.34%.
AI adoption is rapidly increasing, with the market projected to hit $17.33 billion by 2028, driven by businesses aiming to enhance customer experiences, optimize inventory, and personalize marketing.
By 2029, the market size will cross the $20 billion mark, reaching $26.79 billion in 2030—a significant expansion in just five years. Looking further ahead, it is expected to skyrocket to $64.03 billion by 2034, showcasing impressive growth from 2025.
Overall, AI in the e-commerce market is set for remarkable growth, revolutionizing how businesses operate and connect with customers.
Here is a table displaying the AI in eCommerce market size by year:
| Year | Market Size |
|---|---|
| 2023 | $5.83 billion |
| 2024 | $7.25 billion |
| 2025 | $9.01 billion |
| 2026 | $11.21 billion |
| 2027 | $13.94 billion |
| 2028 | $17.33 billion |
| 2029 | $21.54 billion |
| 2030 | $26.79 billion |
| 2031 | $33.31 billion |
| 2032 | $41.42 billion |
| 2033 | $51.50 billion |
| 2034 | $64.03 billion |
Source: Precedence Research
AI in eCommerce Market Regional Insights
- North America led the market in 2023 due to its high investment in AI solutions across government and public sectors and is expected to maintain this lead.
- Asia Pacific is anticipated to gain a significant market share during the forecast period, highlighting the region’s growing focus on AI-driven technologies.
Importance Of AI In eCommerce Statistics
Over 50% of eCommerce businesses consider generative AI a strategic technology that can give them a competitive edge in the market.
As the online marketplace becomes more competitive, these businesses are leveraging AI to create smarter, more personalized shopping experiences.
The top use cases of generative AI in eCommerce include:
- Content generation for marketing — 60%
- Predictive analytics — 44%
- Personalized marketing and advertising — 42%
- Customer analysis and segmentation — 41%
- Digital shopping assistants or copilots — 40%
Source: NVIDIA
AI In eCommerce Statistics By Country
By 2025, the AI in e-commerce market is expected to reach $2.46 billion.
In the United States, the market size was valued at $1.98 billion in 2024. However, it’s projected to soar to $17.83 billion by 2034, growing at a strong annual rate of 24.58%.
This significant expansion indicates a rising usage of AI technologies like chatbots, personalized recommendations, predictive analytics, and automation to gain a competitive edge in the market. As AI becomes more advanced and accessible, more businesses are likely to adopt these technologies, further fueling market growth.
Here is a table displaying the AI in the eCommerce Market Size in the United States by year:
| Year | Market Size |
|---|---|
| 2023 | $1.59 billion |
| 2024 | $1.98 billion |
| 2025 | $2.46 billion |
| 2026 | $3.06 billion |
| 2027 | $3.81 billion |
| 2028 | $4.73 billion |
| 2029 | $5.88 billion |
| 2030 | $7.31 billion |
| 2031 | $9.09 billion |
| 2032 | $11.31 billion |
| 2033 | $14.06 billion |
| 2034 | $17.83 billion |
Source: Precedence Research
An impressive 40% of Polish consumers expressed interest in having VR/AR tools available while shopping online.
According to a 2023 survey, online shoppers in Poland showed the most incredible enthusiasm for using virtual and augmented reality (VR/AR) in their online shopping experiences.
Meanwhile, 37% of online shoppers in the United States shared a similar interest, highlighting a growing demand for immersive technologies that can enhance the digital shopping experience.
These findings reflect a rising trend in consumers seeking more interactive and realistic online shopping environments. By incorporating VR/AR, e-commerce platforms can allow customers to try on products virtually, visualize items in their space, and make more informed purchasing decisions, ultimately bridging the gap between physical and online shopping.
Source: Statista
A 2023 survey found that around 85% of consumers in Singapore and the United Arab Emirates (UAE) are comfortable using artificial intelligence (AI) to check their order status.
Meanwhile, consumers in the Netherlands and Sweden displayed slightly lower comfort levels, with just over 60% feeling at ease interacting with AI for order tracking.
This significant contrast suggests that while some countries are quick to embrace AI-driven customer service, others may still prefer traditional methods. However, the fact that even the lowest comfort levels surpass 60% indicates a growing trust in AI as part of the online shopping experience worldwide.
Source: Statista
AI In eCommerce Supply Chain
Investment in AI for supply chain management is set to grow, with 82% of companies planning to increase spending in the next fiscal year.
- 58% said AI is helping to improve operational efficiency and throughput.
- 45% are using AI to reduce supply chain costs.
- 42% are employing AI to meet shifting customer expectations.
Source: NVIDIA
By 2025, the AI in the supply chain market is projected to reach $9.2 billion.
Looking further ahead, the market is expected to experience remarkable growth. It is estimated to soar from $4.5 billion in 2023 to an impressive $157.6 billion by 2033, expanding at a rapid CAGR of 42.7% from 2024 to 2033.
Source: Market.US
Consumers On AI Adoption in eCommerce
In a 2023 survey, about 70% of consumers said they would be open to using artificial intelligence (AI) when booking flights, showing a strong preference for AI assistance in travel planning.
Similarly, nearly 65% of respondents expressed comfort in using AI to search for hotels and resorts, indicating that AI is becoming a trusted tool for trip planning.
When purchasing everyday items like medicine, clothing, beauty products, and electronics, 50% to 60% of consumers are willing to use AI. This suggests that while AI is most popular for more complex purchases like travel bookings, a significant portion of consumers are also embracing it for routine online shopping.
Source: Statista
Benefits Of AI In eCommerce
AI-powered bots are making customer service quicker and more efficient, boosting lead conversions by 25%.
By answering questions fast, these bots help create a smooth experience that turns more inquiries into sales. This simple use of AI is helping businesses grow by improving customer satisfaction and opening up more sales opportunities.
Companies using AI are already seeing a 10% to 12% increase in revenue. Looking to the future, AI is expected to have an even bigger impact, with projections showing it could increase profitability by an impressive 59% by 2035.
Here are other benefits of the adoption of AI in eCommerce:
- Over 51% of companies report that AI has enhanced the features, functions, and overall performance of their products.
- AI helps 35% of businesses make better and more informed decisions.
- Around 32% of companies use AI to create new and innovative products.
- By optimizing internal business operations, 36% of organizations streamline their processes with AI.
- AI allows 36% of businesses to automate repetitive tasks, freeing up employees for more creative work.
- About 25% of companies explore new markets using AI-driven insights and strategies.
- AI is used by 25% of businesses to capture and apply scarce, specialized knowledge where needed.
- Approximately 30% of organizations optimize their marketing and sales efforts through AI technologies.
- 23% of companies have leveraged AI to reduce headcount by automating various operational tasks.
Source: Sellers Commerce
Challenges Of AI Adoption In eCommerce
In a recent survey of retail companies in the United States, 44% of CEOs identified data security and privacy as the biggest challenge when it comes to adopting AI solutions within their organizations.
Interestingly, this concern was even more pronounced among managers and employees, with 53% of them highlighting it as a major hurdle.
Alongside this, 43% of employees pointed out another significant challenge: the lack of awareness, understanding, and expertise in effectively using AI tools.
This indicates that while AI holds great potential, there is a need for better education and training to overcome these barriers and ensure successful implementation.
Source: Statista
The Future Of AI in eCommerce
Around 57% of shoppers are more likely to make a purchase from brands that provide an AR experience.
This highlights the growing impact of augmented reality (AR) on customer behavior. Right now, over 32% of consumers use AR while shopping, and this number is expected to rise, showing how AR is becoming an increasingly important part of the online shopping experience.
Source: Site Tuners
Conclusion: 50% Of Businesses Actively Utilize AI in eCommerce
The global AI in eCommerce market is projected to hit $9.01 billion by 2025 and potentially reach $64.03 billion by 2034, highlighting the growing adoption of AI in eCommerce.
AI-powered personalization has proven to increase customer satisfaction by over 25%, while businesses using AI strategies report a minimum 20% boost in revenue and an average cost reduction of 8%. Moreover, AI-powered bots are enhancing customer service by increasing lead conversions by 25%.
With such significant potential, it’s clear that AI in eCommerce is not just a trend—it’s shaping the future of online shopping.
