Twitch Users — How Many People Use Twitch (2022)

Twitch Users- Demandsage

There are several platforms to watch streamers play your favorite video games and have them watch your streaming sessions online, but the one that stands out amongst all of them is Twitch. The Amazon-owned streaming service focuses on broadcasting real-time gameplay and is available on a variety of devices.

Twitch is the platform that has had the most influence on the gaming industry.

While YouTube has also been a significant online revenue generator for the business, Twitch has essentially established a completely new industry.

Today, we are discussing all the key statistics about twitch that every gamer, viewer, and marketer should know. We cover all the topics from how many people use twitch in 2022 to the platform’s revenue statistics and everything in between. So without any further due, let’s get into it.

Key Twitch Statistics (2022) At A Glance

  • As of March 2022, twitch has 140 million unique visits each month.
  • Twitch has 31 million daily active users (DAUs).
  • As you read this article there are around 2,830,00 people watching twitch. 
  • Twitch users watched 1.3 Trillion minutes in between them in 2021.
  • There are around 103,000 live streams happening on the platform at any given time.
  • Almost 75% of Twitch users are between the ages of 16 – 34.
  • Over 100 million people have downloaded the Twitch app.
  • Twitch has 8.5 mil. monthly active streamers.
  • Men account for 65% and females for the remaining 35% of Twitch viewers.
  • League of Legends is the most-watched title on Twitch, with 48.1 billion view hours accumulated through video game streaming.
  • Riot Games has the most followers on the platform, with over 6.3 million followers.
  • Twitch generates $1.54 billion in income each year.

Miscellaneous Twitch Statistics at a glance

  • Twitch viewers watch more than 70 million hours of content per day between them
  • Twitch’s Partner Program Membership has increased by 68 percent since 2017.
  • Typical Daily Active User spends an average of 95 minutes watching live gaming.
  • Twitch had over 51,000 partners in 2021.
  • Twitch accounts for 70% of all ESports viewing.
  • Spanish Channels are the second most popular after English Channels.
  • Globally, gaming is expected to grow at an annual growth rate of 10.5 percent from 2021 – 2025 which are positive signs for twitch as gaming is bread and butter for twitch.
  • In 2021, Grand Theft Auto V was the most viewed game on Twitch.
  • Every streamer has 25.1 viewers to them on an average
  • In 2019, TwitchCon, Twitch’s very own convention program, had 28,000 visitors each day.

Twitch 2022 Statistics in Depth

1. Twitch Monthly Active Users

(Business of Apps, Twitch Tracker, Games Industry)

As we already know Twitch has a count of 140 Million in Monthly active users lets us break it down further

Twitch Users - Overview
Twitch
  • Twitch receives content from 8 million unique streamers every month.
  • According to data from twitch tracker, the total number of active Twitch streamers is 8.5 million as of March 2022. Its down from 9.89 million (January 2021)
  • Twitch gets over 1.86 billion hours of watchtime by its users  every month. This count can go upto 2.3 Bil. in peak months.

2. Twitch Daily Active Users

(Statista, Twitch)

  • Twitch has 31 million daily active users (DAUs).
  • 2,830,000 people are watching Twitch at any given time. even right now!
  • Around 103,000 people are streaming on Twitch at any given time
  • Best days to stream are Sundays. With Saturdays being the second best.
  • Twitch observes the least amount of viewers on Mondays.

3. Twitch User Growth

  • Twitch developed significantly after its initial introduction in 2011. It had over 3 million monthly users in its first year. 

Amazon was quick to see its potential and bought Twitch for $970 Million in 2014.

  • The user rate has grown only upwards since 2011 and the most recent figures as of 2022 claim that Twitch has over 140 Million unique monthly visitors.
  • Below is the breakdown of Average Concurrent Viewers since 2012.
YearAverage Concurrent Viewers
20222.83 Million
20212.78 Million
20202.12 Million
20191.26 Million
20181.07 Million
2017747 thousand
2016611 thousand
2015539 thousand
2014351 thousand
2013208 thousand
2012102 thousand
  • Below is the breakdown of Average Concurrent Channel since 2012
YearAverage Concurrent Channel
2022103 thousand
2021105 thousand
202087.5 thousand
201949.5 thousand
201841.1 thousand
201724.6 thousand
201619.4 thousand
201515.9 thousand
20149.0 thousand
20134.9 thousand
20122.2 thousand

4. How many users prefer Twitch over other social media for gaming

According to a study carried out by DataReportal, Twitch is the fifth most popular social media site among video gamers in the United States, trailing only YouTube, Facebook, Instagram, and Twitter.

Below is the breakdown of the most preferred social media among gamers in the United States of America 

Sr No.Social media platform%
1Youtube48.7
2Facebook41.7
3Instagram33.9
4Twitter23.3
5Twitch9.4
6TikTok8.4
7Discord7.9
8Reddit7.8
9Snapchat7.8

5. Twitch Users by Country

(Statista)

Given Twitch’s reputation for eSports streaming, there is a widespread belief that the Asia Pacific market dominates the platform. After all, countries like China, Japan, & South Korea account for three of the biggest video game marketplaces.

The answer is No, the main reason being firms like DouYu, a Chinese streaming mammoth, make it difficult for Twitch to enter non-Western regions.

Furthermore, Twitch has been restricted in China since September 2018.

Below are the five nations with the highest percentage of Twitch viewers:

CountryShare ff traffic
United States of America22.67%
Germany6.73%
Canada4.28%
Russia4.18%
France4.16%

6. Twitch User’s Gender and Age statistics

(Google, Variety)

  • Males account for 65% of twitch viewers while females make up the remaining 35%.

Twitch revealed official numbers on its user base back in 2017, back then, 81.5% of the viewers were male.

  • Twitch has a majority of young audience. Approximately three-quarters 75% of all users are under the age of 35.

Here’s the full breakdown:

AgeShare in Percent
16 to 2441
25 to 3432
35 to 4417
45 to 547
55 to 643

7. Device-based statistics

(Backlinko)

  • On Twitch, smartphones are used by around 35% of users.
  • If we compare twitch to Youtube, more than 70% of views come from smartphone users. 

Fun fact: Twitch has been downloaded more than 100 million times from the Google Play Store.

8. Most Popular Languages on Twitch

(TwitchTracker)

  • English
  • SPanish
  • German
  • Portuguese
  • French
  • Russian
  • Korean
  • Japanese
  • Italian
  • Chinese

9. Most popular streamers on Twitch.

(Wikipedia)

RankChannel NameFollowers In millions
1Ninja17.5
2auronplay12.1
3Rubius11.5
4Tfue10.9
5xQcOW10.2
6shroud10.0
7TheGrefg9.8
8ibai9.7
9pokimane9.0
10juansguarnizo7.5
  • Ninja is the most popular male streamer.
  • Pokimane is the most popular female streamer.

10.  Most popular games on Twitch

(Statista)

All time List

GamesHours Watched (In billions)
League of Legends48.1
Fortnite27.7
Grand Theft Auto V22.83
Counter-Strike: Global Offensive21.43
DOTA 219.09
Hearthstone13.46
Minecraft 11.18
World of Warcraft11.02
Overwatch7.94
Tom Clancy’s Rainbow Six: Siege4.22

The game “Just Chatting” grew faster than any particular game on Twitch in recent times. Streams with this tag receive over 2 billion hours of viewing time in total as of 2021.

As of last week of March 2022, “just chatting” has been watched for a total of 56,117,272 hours. On average, 4,080 channels are streaming chat-based material at the same time.

11. Twitch Revenue Statistics

(Business of Apps)

Twitch’s yearly advertising income is $2.3 billion.

Subscriptions are Twitch’s other major revenue source. A study carried out by SuperData estimated total yearly Twitch income to be $1.54 billion through subscriptions.

YearRevenue
2016$100 million
2017$400 million
2018$900 million
2019$1.5 billion
2020$2.3 billion
  • Twitch Ad Revenue breakdown
YearRevenue
2017$100 million
2018$230 million
2019$310 million
2020$750 million

12. Twitch Employee Statistics

(Backlinko)

Twitch employs 1800 people. Twitch employees make an average of $124,380 annually.

13. Twitch Affiliate Program Statistics

(Backlinko)

people who are wishing to join the Twitch Affiliate program should have

  •  At least 50 followers and 500 cumulative streaming minutes over at least 7 distinct days.
  • Twitch collaborations are reserved for limited creators; About 27,000 accounts have achieved this level as of 2022.

Streamers who play 40 hours per week may earn an average of upto $5000 each month via the affiliate program.

Related Read:

Conclusion: Twitch Users (2022)

We have listed all the important and updated statistics for Twitch as of March 2022 above. The Gaming community is projected to grow at multiple folds in the next few years, and this means only one thing, Twitch is also going to get big as the time passes. We keep updating this space with all the updated numbers. You will only get the precise numbers and most recent information. Be sure to let us know in the comments if you have more statistics to share.

Sources:

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