Shopify Market Share 2026 (Global Data)

Shopify Market Share is a dominant force in e-commerce, powering over 7.25 million websites globally. It also ranks second in the global CMS market with a 6.7% share. 

In the U.S., Shopify accounts for nearly 30% of all e-commerce websites, with major adoption in states like California and New York. 

Let us check the detailed Shopify statistics below!

Shopify Market Share 2026: Top Picks

• Shopify powers over 6.87 million websites globally, and its growth is evident in the latest Shopify statistics.
• Around 381,780 websites are redirecting to those who are using Shopify
• Shopify ranks 4th among the top 5 eCommerce platforms worldwide, holding a 10.32% global market share.
• Shopify is used by 26% of all eCommerce websites. (Shopify)
• Currently, Shopify holds a 20% share of the global e-commerce software market, making it the number 1 (the most preferred) platform worldwide.
• Right now, Shopify has powered 12,419,786 websites globally, cementing its position as a leading e-commerce platform.
• Currently, 6,875,087 websites are actively running on Shopify, and a total of 5,544,699 websites have previously used Shopify.

Shopify Market Share Globally

• In January 2025, Shopify accounted for 6.7% of the global Content Management Systems (CMS) market, ranking second behind WordPress, which holds a dominant 62% share. (Built With)
• As of 2024, Shopify has a thriving ecosystem of over 16,000 apps in the Shopify App Store. The number of apps has grown by 3,300 since 2019. 
• Shopify serves millions of merchants across 175+ countries, with 45% in the U.S., 30% in EMEA, 15% in APAC & China, and 5% in Canada & Latin America. (Shopify)

Shopify Market Share By Web Traffic

• Shopify powers approximately 3.59% (35,892) of the top 1 million websites globally.
• Within the top 100,000 websites, Shopify’s market share is 3.28% (3,284 sites)
• Among the top 10,000 websites, Shopify holds a 3.6% share (360 sites). (Built With)
• With Shopify powering 3.59% of the top 1 million websites, it remains a dominant force in e-commerce. Check out some of the top websites using Shopify across different industries.

Shopify Market Share By Country & Region

• Shopify’s platform is utilized by over 12.41 million websites worldwide, with significant adoption in various countries:

(Built With)

Shopify Market Share USA

• There are 3,768,798 Shopify-based websites in the United States. (Built With)
• The United States dominates with nearly 30% of all Shopify websites. (Built With)
• Shopify ranks as the #1 e-commerce platform in the U.S. by the number of active websites.
• Major brands like Nike, Kroger, and Overstock generate hundreds of millions in revenue through Shopify.
• California has the highest number of Shopify-powered websites (87,498)—more than double that of New York (40,181), the second-largest state.
• The top four states—California, New York, Florida, and Texas—account for over 50% of all Shopify websites. 

Let us have a look at the presence of Shopify’s market in the top 10 states in the USA based on the number of active Shopify websites:

(Built With)

Shopify Market Share UK

• Shopify holds a significant position in the United Kingdom’s e-commerce software market, accounting for 23% of the market share.
• 176,944 websites in the UK use Shopify, making it one of the platform’s largest markets outside the U.S.

The table below provides a breakdown of Shopify usage across various regions in the UK:

(Built With)

Shopify Market Share In Canada

• Shopify has a strong presence in Canada, with 100,750 websites utilizing the platform. 
• Ontario leads in adoption, followed by British Columbia and Quebec.

Let us check the breakdown of Shopify usage across various provinces in Canada:

(Built With)

Shopify Market Share Europe

• There are 386,955 Shopify-based websites in European countries.
• Europe accounts for approximately 4.24% of the total 9,135,131 Shopify-based websites worldwide.
• Western Europe dominates the Shopify market, with Germany, France, and the Netherlands collectively accounting for over 268,862 websites.
• Germany has the highest number of Shopify-based websites in Europe, with 122,993 sites, indicating strong adoption of e-commerce solutions in the country.
• Eastern European countries, such as Hungary (3,715 websites) and Lithuania (3,519 websites), are also adopting Shopify, indicating growing e-commerce activity in the region.

Here is a table that highlights the top 10 Shopify markets in Europe:

(Built With)

Shopify Plus Market Share

• Shopify and Shopify Plus together account for 30% of the U.S. eCommerce market. (Shopify)
• Shopify Plus, the enterprise version, accounts for 0.22% of all eCommerce websites.
• 71,178 websites are using Shopify Plus, out of which 53,361 are currently live.
• An additional 254,287 domains redirect to sites using Shopify Plus.
• A total of 17,817 websites have used Shopify Plus in the past, but no longer do.

Here’s a table of the top 10 countries using Shopify Plus:

(Built With)

Shopify Payments Market Share

• Shopify Pay is used by approximately 46.1% of all Shopify-based websites.
• 4,213,011 websites are using Shopify Payments. 1,616,229 of these websites are currently live, while an additional 1,110,111 domains redirect to sites in this list.
• A total of 2,596,782 websites have used Shopify Payments in the past, but no longer do.
• The United States leads with 978,038 websites using Shopify Payments. 

Let us look at top 10 countries using Shopify payments:

(Built With)

How Many People Use Shopify?

• Shopify sees 4.99 million people (based on daily active users). 
• Between December 2024 and February 2025, the platform averaged 4.99 million daily visits, totaling approximately 149.83 million visits per month.

Below is a breakdown of Shopify’s monthly visitor count:

(Similar Web)

How Many Shopify Merchants Are There?

• Shopify has millions of merchants from over 175 countries.

Here is Shopify Merchant distribution (as of Dec 31, 2024):

• 45% in the United States
• 30% in Europe, the Middle East, and Africa
• 15% in Asia Pacific, Australia, and China
• 5% in Canada
• 5% in Latin America

• 675 million shoppers placed an order with Shopify merchants in 2023, a 2.25x increase since 2019. (Shopify)

With more businesses choosing Shopify, understanding Shopify pricing is essential for selecting the right plan. Check it out here!

Shopify Revenue

• Shopify’s subscription revenue was $1.84 billion in 2023, accounting for 26.06% of total company revenue. (Shopify)
• Shopify’s total revenue surged by 25.6% in 2024, reaching $8.88 billion, solidifying its dominance in the industry.
• Subscription Solutions revenue grew by 28% to $2.35 billion, indicating an increasing number of merchants choosing Shopify to power their online stores.

Here’s a structured table summarizing Shopify’s market share and key financial metrics:

(SEC.GOV)

• For the full year 2024, Shopify’s revenue increased by 26% year-over-year, reflecting strong business momentum.
• Shopify’s Q4 2024 revenue grew by 31% year-over-year, marking its seventh consecutive quarter of 25% or greater revenue growth when excluding logistics.
• Operating expenses as a percentage of Shopify revenue are forecasted to be between 41% and 42% in Q1 2025.
• Shopify anticipates stock-based compensation expenses of $120 million for Q1 2025.

(Shopify)

Shopify Competitors Market Share

• Shopify leads the market with a 20% share and 4,822,981 websites—far ahead of its closest competitors.
• Wix Stores (14.27%) and WooCommerce Checkout (10.83%) are the biggest challengers
• While Shopify leads with a 20% market share, several best eCommerce platforms offer alternative solutions for online businesses.

Here’s a comparison table of Shopify and its competitors based on market share:

(Built With)

• WooCommerce and Shopify together hold ~50% of the eCommerce market. Shopify leads with 26.2% of all eCommerce sites, while WooCommerce holds 20.1%. (Shopify)