Gmail Statistics For 2024 (Users, Market, Revenue & More)

With over 1.8 million users worldwide, Gmail is one of the most popular email services. 

Over 30% of the daily emails worldwide are sent through Gmail.

Let us get deeper insights into Gmail. In this post, you will find details about the number of Gmail users, its usage, and other interesting facts and figures. 

So what’s the wait for? Let’s get into the details. 

Top Gmail Statistics (2024 Data)

  • Gmail has over 1.8 million users worldwide as of 2024. 
  • Gmail owns 28.78% of the Email Client market share worldwide. 
  • More than 121 billion emails are sent every day through Gmail.
  • Users spend an average of 28 minutes on Gmail daily.
  • A user has an average of 1.7 Gmail accounts.
  • 90% of startups and over 60% of mid-sized companies in the United States use Gmail. 
  • Gmail usage is highest in Indonesia and India, as 4 in 5 email users prefer Gmail. 
  • 75% of the Gmail user acces the application through their smartphones. 
  • Gmail has an email open rate of 75%. 

About Gmail

Launch DateApril 1, 2004,
FounderPaul Buchheit (Google Developer)
HeadquartersMountain View, California.
Parent CompanyGoogle
Number of active usersMore than 1.8 billion
Number of emails sent every day121 billion emails sent through Gmail
Email Client market share28.78%
Supported Languages105 languages

How many people use Gmail?

  • Gmail has more than 1.8 billion active users worldwide as of 2024. 

This means approximately  22.22% of the world’s population uses Gmail today. 

Further, more than 299,556 companies started using Gmail as an email management tool in 2023.

These prove that Gmail is preferred for both personal and professional usage, which has led to a rapid increase in the number of Gmail users over the years. 

Another reason for such high usage is that most Android users prefer Gmail as their choice of mail client.

The following table displays the number of Gmail users recorded over the years.

YearNumber Of Users
20241.8 billion +
20201.8 billion
20191.7 billion
20181.5 billion
20171.3 billion
20161 billion
2015900 million
2014750 million
2013600 million
2012425 million

Source: 6sense, The Tech Report.

Gmail User Demographics

  • 48.56% of the Gmail users are male, while 51.44% are female. 
  • Most Gmail users are between the ages of 25 and 34, making up 34% of users. 
Gmail User Demographics

The following table displays the percentage of Gmail users that belong to different age groups. 

Age GroupShare of Gmail users
18 to 24 years9.49%
25 to 34 years34%
35 to 44 years23.15%
45 to 54 years15.59%
55 to 64 years13.32%
Over 65 years4.44%

Source: SimilarWeb.

Gmail Market Share

  • Gmail has 28.78% of the Email Client market share worldwide. 

It is the second most used Email client worldwide. Meanwhile, Apple is the most used Email client with 58% of the market share. 

The Gmail market share dropped by  0.65% in 2023. In the previous year, the market share owned by Gmail was 29.43%. 

This means one in four email users use Gmail as of 2024. 

Gmail Market Share

The following table displays the email clients with the highest market shares. 

Email ClientMarket Share 
Apple 58%
Yahoo! Mail2.74%
Google Android1.56%
  • Gmail has a 53% market share in the United States. 

Source: Oberlo, The tech report. 

Gmail Revenue

  • Gmail’s in-app revenue has grown 179 times since 2021.
Gmail Revenue

According to the estimates, Gmail’s net revenue from the App Store was $7.3 million in July 2023. And that’s net revenue, meaning what Google gets to keep after Apple takes its share.

The estimates further reveal that in January 2023, the in-app revenue was close to $5.1 million, while in January 2022, it was just $1 million. 

That means Gmail’s net revenue grew 630% in the last year and a half! And that’s just from the App Store.

But from where does this revenue come from?

Gmail offers several subscriptions to grow your inbox, with the 100GB subscription being the most popular. This differs from Android, where purchases go through the Google One app.

Google One makes some money on the App Store, but not nearly as much. 

Gmail Revenue

Source: Appfigures. 

Gmail Usage Statistics

  • More than 121 billion emails are sent daily using Gmail.

347 billion emails are sent globally, which means Gmail is responsible for 30.01% of the total email exchange volume globally.

Gmail Usage Statistics

Here is a table displaying the number of emails sent daily using Gmail.

YearNumber of emails sent daily through Gmail
2022121.6 billion
2021116.6 billion
2020111.8 billion
2019107.2 billion
2018102.6 billion
201798.2 billion
  • Users spend an average of 28 minutes on Gmail every day.
  • An average worker gets 121 emails per day. 
  • Gmail is responsible for 27% of all email views on the internet.
  • Gmail is available in 105 languages.
  • 90% of start-up businesses in the United States use Gmail accounts.
  • More than 60% of mid-sized US companies reported using Gmail for professional use.
  • On average, a user has around 1.7 Gmail accounts.

This means that most Gmail users have two or more accounts. 

Source: Statista, Dragapp, Quora, Enterprise Apps Today

Gmail Usage by Country

  • Gmail owns the highest market share in Indonesia at 82.6%.

India stands in 2nd place with 82.4% of the Gmail market share in the country. 

This means that 4 out of 5 email users in Indonesia and India use Gmail.

Meanwhile, Chile and South Africa are the next countries with the highest share of Gmail users.

Gmail Usage by Country

The following table displays the countries with the highest number of Gmail users. 

CountryGmail market share in the country
South Africa65.5%
Saudi Arabia47%
New Zealand46.3%

Source: World Population Review. 

Gmail Usage by Device

  • 75% of Gmail users acces the application through their mobile phones.

At the same time, 16.40% of Gmail users prefer to use the application on their desktop. 

The following table displays the share of Gmail users that use Gmail from different devices. 

DevicePercentage Of Gmail Users 
Mobile 75%
  • 49% of all emails are opened on mobile devices.
  • 97% of Gmail users in the United States use mobile devices for acessing their Gmail accounts.

Conversely, only 3% used desktops for it. Besides, 97.53% of Gmail users in Poland use mobile devices, and 2.47% use desktops to access their Gmail accounts.

CountryMobile Desktop
United States96.95%3.05%

Source: Backlinko, Statista, Market Splash

Gmail Engagement Rates

  • Gmail has an open rate of 75%. 

Comparatively, only 14.8% of the emails on Yahoo Mail are opened. 

Gmail has the highest open rates and read rates among all email clients. 

Gmail Engagement Rates

The following table displays the percentage of email opens recorded on different email clients.

Email PlatformPercentage of Email opens
Yahoo Mail14.8%
  • Only 9% of the sales emails are opened, while the receivers ignore the rest. 
  • 24% of the emails received are opened within an hour of being received. 
  • On average, the receivers delete 50% of the emails. 
  • The salesperson spends over 33% of the time on emailing. 
  • In an average Gmail account, less than 0.1% of emails are reported to be spam. 
  • 84.5% of the messages in Google are tagged as promotional. 

Of these, only 19.2% of the emails are read, displaying the lowest read rates among all the tags. 

On the other hand, emails that are tagged as social acquire 87.2% of the inbox. 

The following table displays the share of the emails with different tags in the inbox. 

Tag NamePercentage Of Messages
Updates 86.8%

Source: Woodpecker, Closer IQ, Google, LinkedIn

Gmail History 

  • The first email account was reported to be live on April 1, 2004. 
  • In the year 2013, Google provided its users with 15 GB of free storage in the year 2013.
  • The longest outage in Google’s history lasted for 2.5 hours. 
  • Gmail was ranked second in the list of “100 Best products of 2005” in the world of PCs. 
  • Besides, Gmail also won “Honourable Mention” in the bottom line design awards that took place in the year 2005.
  • Forbes magazine declared Gmail to be the best webmail in 2006. In the same year, Forbes declared Gmail to be the best webmail service provider around the globe. 
  • Gmail was created in Javascript by Paul Buchheit in 2001, while other competitors were built with HTML. 
  • In the year 2021, Gmail was the 12th most searched query. 

Source: Ars Technica, Yahoo, Wikipedia 1, Wikipedia 2.  

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