With an impressive 10 billion monthly visits, Gmail has captured a 30.70% share of the global email client market.
Launched by Google in 2004, Gmail has emerged as one of the most popular email services worldwide. Its seamless integration across devices, strong security features, and intuitive interface have enabled Gmail to remain a leader in the email sector.
Gmail has more than 1.8 billion active users, establishing it as one of the most popular email platforms in the world.
Gmail Statistics 2025 (Top Picks)
- Gmail boasts over 1.8 billion users globally as of 2025.
- In September 2024, the platform recorded 10 billion monthly visits.
- Gmail holds a 30.70% share of the worldwide email client market.
- More than 121 billion emails are sent every day through Gmail.
- Users spend an average of 28 minutes on Gmail daily.
- A user has an average of 1.7 Gmail accounts.
- 90% of startups and over 60% of mid-sized companies in the United States use Gmail.
- Gmail has an email open rate of 75%.
How Many People Use Gmail?
Gmail has over 1.8 billion active users globally, accounting for approximately 21.95% of the world’s population.
Meanwhile, as of September 2024, the platform recorded an average of 10 billion monthly visitors worldwide.
Further, more than 299,556 companies started using Gmail as an email management tool in 2023.
These prove that Gmail is preferred for both personal and professional usage, which has led to a rapid increase in the number of Gmail users over the years.
Another reason for such high usage is that most Android users prefer Gmail as their choice of mail client.
The following table displays the number of Gmail users recorded over the years.
| Year | Number Of Users |
|---|---|
| 2024 | over 1.8 billion |
| 2020 | 1.8 billion |
| 2019 | 1.7 billion |
| 2018 | 1.5 billion |
| 2017 | 1.3 billion |
| 2016 | 1 billion |
| 2015 | 900 million |
| 2014 | 750 million |
| 2013 | 600 million |
| 2012 | 425 million |
Source: 6sense, The Tech Report.
Gmail User Demographics
- 54.08% of Gmail users are male, while 45.92% are female.
- The majority of Gmail users are aged 25 to 34, accounting for 28.34% of the total user base.
The following table displays the percentage of Gmail users that belong to different age groups.
| Age Group | Share Of Gmail users |
|---|---|
| 18 to 24 years | 18.56% |
| 25 to 34 years | 28.34% |
| 35 to 44 years | 19.50% |
| 45 to 54 years | 15.08% |
| 55 to 64 years | 11.19% |
| Over 65 years | 7.33% |
Source: SimilarWeb.
Gmail Market Share
Gmail captures 30.70% of the email market share in terms of email opens, ranking as the second most popular platform, following Apple MPP, which leads with 53.67%.
In comparison, other email clients, such as Outlook and Yahoo! Mail, have smaller market shares of 4.38% and 2.64%, respectively.
Here is a table displaying the comparison of Gmail’s market share with other email clients:
| Email Client | Market Share |
|---|---|
| Apple | 53.67% |
| Gmail | 30.70% |
| Outlook | 4.38% |
| Yahoo! Mail | 2.64% |
| Google Android | 1.72% |
| Outlook.com | 0.55% |
| Thunderbird | 0.24% |
| Samsung Mail | 0.09% |
| Web.de | 0.08% |
| GMX | 0.08% |
Source: Litmus
Gmail Revenue
- Gmail’s in-app revenue has grown 179 times since 2021.
According to the estimates, Gmail’s net revenue from the App Store was $7.3 million in July 2023. And that’s net revenue, meaning what Google gets to keep after Apple takes its share.
The estimates further reveal that in January 2023, the in-app revenue was close to $5.1 million, while in January 2022, it was just $1 million.
That means Gmail’s net revenue grew 630% in the last year and a half! And that’s just from the App Store.
But from where does this revenue come from?
Gmail offers several subscriptions to grow your inbox, with the 100GB subscription being the most popular. This differs from Android, where purchases go through the Google One app.
Google One makes some money on the App Store, but not nearly as much.
Source: Appfigures.
Gmail Usage Statistics
- More than 121 billion emails are sent daily using Gmail.
347 billion emails are sent globally, which means Gmail is responsible for 30.01% of the total email exchange volume globally.
Here is a table displaying the number of emails sent daily using Gmail.
| Year | Number Of Emails Sent Daily Through Gmail |
|---|---|
| 2022 | 121.6 billion |
| 2021 | 116.6 billion |
| 2020 | 111.8 billion |
| 2019 | 107.2 billion |
| 2018 | 102.6 billion |
| 2017 | 98.2 billion |
- Users spend an average of 28 minutes on Gmail every day.
- An average worker gets 121 emails per day.
- Gmail is responsible for 27% of all email views on the internet.
- Gmail is available in 105 languages.
- 90% of start-up businesses in the United States use Gmail accounts.
- More than 60% of mid-sized US companies reported using Gmail for professional use.
- On average, a user has around 1.7 Gmail accounts.
- On average, a user navigates through 9 pages during a visit
- The average duration of a visit on Gmail is recorded to be 12 minutes and 42 seconds.
Source: Statista, Dragapp, Quora, Enterprise Apps Today, Similarweb.
Gmail Usage By Country
Almost one-third of Gmail users are based in the United States, contributing 30.44% of the platform’s traffic.
In comparison, India accounts for 6.22% of the traffic.
Here is a table displaying the countries that direct the highest share of traffic on Gmail.
| Country | Share Of Traffic |
|---|---|
| United States | 29.75% |
| India | 6.50% |
| Japan | 5.86% |
| Brazil | 4.44% |
| United Kingdom | 3.63% |
Source: SImilar web
Gmail Usage By Device
94.24% of Gmail users access their emails through their desktop, while just 5.76% prefer mobile devices to access their Gmail.
The following table displays the share of Gmail users that use Gmail from different devices.
| Device | Percentage Of Gmail Users |
|---|---|
| Desktop | 94.24% |
| Mobile | 5.76% |
Gmail Engagement Rates
- Gmail has an open rate of 75%.
Comparatively, only 14.8% of the emails on Yahoo Mail are opened.
Gmail has the highest open rates and read rates among all email clients.
The following table displays the percentage of email opens recorded on different email clients.
| Email Platform | Percentage Of Emails opens |
|---|---|
| Gmail | 75% |
| Yahoo Mail | 14.8% |
| Outlook | 2.4% |
| Other | 7.8% |
- Only 9% of the sales emails are opened, while the receivers ignore the rest.
- 24% of the emails received are opened within an hour of being received.
- On average, the receivers delete 50% of the emails.
- The salesperson spends over 33% of the time on emailing.
- In an average Gmail account, less than 0.1% of emails are reported to be spam.
- 84.5% of the messages in Google are tagged as promotional.
Of these, only 19.2% of the emails are read, displaying the lowest read rates among all the tags.
On the other hand, emails that are tagged as social acquire 87.2% of the inbox.
The following table displays the share of the emails with different tags in the inbox.
| Tag Name | Percentage Of Messages |
|---|---|
| Promotions | 84.5% |
| Social | 87.2% |
| Updates | 86.8% |
Source: Woodpecker, Closer IQ, Google, LinkedIn.
Gmail History
- The first email account was reported to be live on April 1, 2004.
- In the year 2013, Google provided its users with 15 GB of free storage in the year 2013.
- The longest outage in Google’s history lasted for 2.5 hours.
- Gmail was ranked second in the list of “100 Best products of 2005” in the world of PCs.
- Besides, Gmail also won “Honourable Mention” in the bottom line design awards that took place in the year 2005.
- Forbes magazine declared Gmail to be the best webmail in 2006. In the same year, Forbes declared Gmail to be the best webmail service provider around the globe.
- Gmail was created in Javascript by Paul Buchheit in 2001, while other competitors were built with HTML.
- In the year 2021, Gmail was the 12th most searched query.
Source: Ars Technica, Yahoo, Wikipedia 1, Wikipedia 2.
Conclusion: Gmail Achieves Over 10 Billion Monthly Active Visits
Gmail is among the most popular email clients globally, accounting for nearly one-third of all email opens.
The platform currently receives 10 billion visits monthly, with a large share of users originating from the United States.
Based on the latest statistics, it’s clear that Gmail is likely to remain one of the most preferred email clients in the years to come.
