Around 1.8 billion people use Gmail every month, making it the second most popular email client worldwide after Apple Mail. Gmail averages over 8 billion monthly visits, and 31.64% of the traffic comes from the United States.
Startups, enterprises, and individuals rely on Gmail daily, driving its 23.54% market share and rapid growth in in-app revenue. This report breaks down Gmail’s usage, demographics, traffic, and engagement in 2026.
Gmail Statistics 2026 (Top Picks)
- Gmail has over 1.8 billion monthly active users globally.
- The platform recorded 9.34 billion visits in March 2026.
- Gmail holds around a 23.54% share of the worldwide email client market.
- More than 121 billion emails are sent every day through Gmail.
- Users spend an average of 57 seconds on the Gmail app daily.
- A user has an average of 1.7 Gmail accounts.
- Over 90% of startups and over 60% of mid-sized companies in the United States use Gmail.
- Gmail has an email open rate of 75%.
How Many People Use Gmail?
Currently, Gmail has over 1.8 billion monthly active users globally. This number has been constant since COVID-19 began in 2020.
Meanwhile, the Gmail website records an average of 8 billion monthly visitors worldwide.
Further, more than 4,213,859 companies started using Gmail as an email management tool.
These prove that Gmail is preferred for both personal and professional usage, which has led to a rapid increase in the number of Gmail users over the years.
Another reason for such high usage is that most Android users prefer Gmail as their primary email client.
The following table displays the number of Gmail users recorded over the years.
| Year | Number Of Users |
|---|---|
| 2025 | 1.8 billion |
| 2024 | 1.8 billion |
| 2020 | 1.8 billion |
| 2019 | 1.7 billion |
| 2018 | 1.5 billion |
| 2017 | 1.3 billion |
| 2016 | 1 billion |
| 2015 | 900 million |
| 2014 | 750 million |
| 2013 | 600 million |
| 2012 | 425 million |
Source: 6sense, Economic Times
Gmail User Demographics
- 51.05% of Gmail users are male, while 48.95% are female.
- The majority of Gmail users are aged 25 to 34, accounting for 29.14% of the total number of Gmail accounts in the world.
The following table displays the percentage of Gmail users who belong to different age groups.
| Age Group | Share Of Gmail users |
|---|---|
| 18 to 24 years | 15.98% |
| 25 to 34 years | 29.14% |
| 35 to 44 years | 20.03% |
| 45 to 54 years | 15.6% |
| 55 to 64 years | 11.73% |
| Over 65 years | 7.52% |
Source: Similarweb.
Gmail Market Share
Currently, Gmail captures 23.54% of the email market share in terms of email opens, ranking as the second most popular platform, following Apple MPP, which leads with 45.51%.
In comparison, other email clients, such as Outlook and Yahoo! Mail, have smaller market shares of 5.67% and 2.06%, respectively.
Here is a table displaying the comparison of Gmail’s market share with other email clients:
| Email Client | Market Share |
|---|---|
| Apple | 45.51% |
| Gmail | 23.54% |
| Outlook | 5.67% |
| Yahoo Mail | 2.06% |
| Google Android | 1.34% |
| Outlook.com | 0.40% |
| Thunderbird | 0.17% |
| Orange.fr | 0.08% |
| Bell Email | 0.02% |
| Samsung Mail | 0.02% |
Source: Litmus
Gmail Revenue
- Gmail’s in-app revenue has grown 179 times since 2021.
According to the estimates, Gmail’s net revenue from the App Store was $31 million in October 2025. And that’s net revenue, meaning what Google gets to keep after Apple takes its share.
That means Gmail’s net revenue grew 630% in the last year and a half! And that’s just from the App Store.
But from where does this revenue come from?
Gmail offers several subscriptions to grow your inbox, with the 100GB subscription being the most popular. This differs from Android, where purchases go through the Google One app.
Google One generates revenue on the App Store, but not nearly as much.
Source: Appfigures. SensorTower
Gmail Usage Statistics
- More than 121 billion emails are sent daily using Gmail.
347 billion emails are sent globally, which means Gmail is responsible for 30.01% of the total email exchange volume globally.
Here is a table displaying the number of emails sent daily using Gmail.
| Year | Number Of Emails Sent Daily Through Gmail |
|---|---|
| 2022 | 121.6 billion |
| 2021 | 116.6 billion |
| 2020 | 111.8 billion |
| 2019 | 107.2 billion |
| 2018 | 102.6 billion |
| 2017 | 98.2 billion |
Note: The last recorded data for the number of emails sent per day through Gmail came in 2022.
- Users spend an average of 10 minutes and 41 seconds on Gmail every day.
- The average visit duration per session is 57 seconds on Gmail.
- An average worker gets 121 emails per day.
- Gmail is responsible for 27% of all email views on the internet.
- Gmail is available in 105 languages.
- 90% of start-up businesses in the United States use Gmail accounts.
- More than 60% of mid-sized US companies reported using Gmail for professional use.
- On average, a user has around 1.7 Gmail accounts.
- On average, a user navigates through 9 pages during a visit.
Source: Statista, Dragapp, Quora, Enterprise Apps Today, Similarweb.
If you’re curious about the overall email number, here’s a detailed breakdown of how many emails are sent per day worldwide.
Gmail Usage By Country
The United States contributes 31.64% of Gmail’s total traffic, making it the largest source by far.
In comparison, Japan accounts for only 6.90% of the traffic, ranking second.
Here is a table displaying the countries that direct the highest share of traffic to Gmail.
| Country | Share Of Traffic |
|---|---|
| United States | 31.64% |
| Japan | 6.90% |
| India | 5.56% |
| Brazil | 4.09% |
| United Kingdom | 3.47% |
| Others | 48.34% |
Source: Similarweb
Gmail Usage By Device
72.09% of Gmail users access their emails through their desktops, while just 27.91% prefer to access their Gmail on mobile devices.
The following table displays the share of Gmail users who use Gmail from different devices.
| Device | Percentage Of Gmail Users |
|---|---|
| Desktop | 72.09% |
| Mobile | 27.91% |
Source: Semrush
Gmail Engagement Rates
- Gmail has an open rate of 75%.
Comparatively, only 14.8% of the emails on Yahoo Mail are opened.
Gmail has the highest open and read rates among all email clients.
The following table displays the percentage of the total Gmail accounts in the world that open on different email clients.
| Email Platform | Percentage Of Emails opens |
|---|---|
| Gmail | 75% |
| Yahoo Mail | 14.8% |
| Outlook | 2.4% |
| Other | 7.8% |
- Only 9% of the sales emails are opened, while the rest are ignored.
- 24% of the emails received are opened within an hour of being received.
- On average, the receivers delete 50% of the emails.
- The salesperson spends over 33% of their time on emailing.
- In an average Gmail account, less than 0.1% of emails are reported to be spam.
- 84.5% of the messages in Google are tagged as promotional.
Of these, only 19.2% of the emails are read, displaying the lowest read rates among all the tags.
On the other hand, emails that are tagged as social acquire 87.2% of the inbox.
The following table displays the share of emails with different tags in the inbox.
| Tag Name | Percentage Of Messages |
|---|---|
| Promotions | 84.5% |
| Social | 87.2% |
| Updates | 86.8% |
Source: Woodpecker, Closer IQ, Google, LinkedIn.
Gmail App Statistics (2026)
- The Gmail app is primarily used for fast email checks and replies, which explains the short session duration of 57 seconds and the high bounce rate of 82.95%.
- The majority of Gmail app traffic comes from the US and Indian users. Here is the breakdown:
| Country | Share of Traffic | MoM Growth |
|---|---|---|
| United States | 38.13% | -14.68% |
| India | 7.82% | +3.99% |
| United Kingdom | 4.90% | +1.43% |
| Poland | 4.26% | -5.72% |
| Canada | 3.57% | +0.78% |
Source: Similarweb
Gmail History
- The first email account was reported to be live on April 1, 2004.
- The first email was sent in 1971 by Ray Tomlinson on ARPANET.
- The @ symbol was introduced to separate the user and the host in 1971.
- The birth of Gmail is said to have occurred in the year 2001–2004.
- In 2013, Google provided its users with 15 GB of free storage.
- The longest outage in Google’s history lasted for 2.5 hours.
- Gmail was ranked second in the list of “100 Best products of 2005” in the world of PCs.
- Besides, Gmail also won “Honourable Mention” in the bottom line design awards that took place in the year 2005.
- Forbes magazine declared Gmail to be the best webmail in 2006. In the same year, Forbes declared Gmail to be the best webmail service provider around the globe.
- Gmail was created in JavaScript by Paul Buchheit in 2001, while other competitors were built with HTML.
- In the year 2021, Gmail was the 12th most searched query.
- Gmail warns its 2.5 billion users to stay vigilant against AI hacking attacks.
Source: Ars Technica, Yahoo
Conclusion: Gmail has over 1.8 Billion Monthly Active Users
Gmail will have cemented its dominance with 1.8 billion monthly users worldwide, driving 280.2 billion monthly visits and powering 121 billion daily emails, almost 23.54% of the global email client market share.
On the business side, 90% of U.S. startups and over 60% of mid-sized companies rely on Gmail, while its in-app revenue has surged 179x since 2021.
Taken together, these figures prove that Gmail isn’t just growing, it is defining the scale, speed, and efficiency of modern email.
