The registered users of Midjourney nearly reached 19.83 million on its Discord server. Within 6 months of launch, it attracted 1 million users worldwide.
Overall, this post includes the details of the users, traffic on the website, demographic distribution, revenue, and much more
Midjourney Statistics In 2026 (Editor’s Pick)
- Midjourney has nearly 19.83 million registered users on its Discord server.
- Midjourney surpassed 1 million users just within 6 months of its launch.
- The daily active users of Midjourney fluctuate between 1.2 million and 2.5 million.
- 4 in 10 Midjourney users are female, while nearly 6 in 10 users are male.
- A large share of 36.99% of the Midjourney visitors were aged between 25 and 34.
- Over 16.22 million people worldwide visited Midjourney.
- 17.24% of the traffic on Midjourney came from the United States.
- Midjourney generated $500 million in 2025.
About MidJourney
| Particulars | Details |
|---|---|
| Launched On | July 12, 2022 |
| Founded By | David Holz |
| Headquarters | San Francisco |
| Registered users | 19.83 million |
| Monthly Visitors | 21.19 million |
| Gender distribution | 58.61% (Male) and 41.39% (Female) |
| Age group of the majority of users | 36.99% of the users are aged 25 to 34 years |
| Revenue Estimation | $500 million |
It is also one of the best AI image generators, capable of creating amazing images even from complex prompts. Additionally, in June 2025, V7 became the default model of Midjourney, featuring extra capabilities over the V6 model.
Midjourney User Count
As of January 2026, the Midjourney user count is approximately 19.83 million. This is a 110K dip from users recorded in December 2025, which was around 19.94 million.
Midjourney users jumped from 16.4 million users recorded in November 2023 to 19.26 million in 2024. That was an increase of 2.86 million users within just four months.
Let’s take a detailed look at the latest facts and figures about Midjourney users.
How Many Users Does Midjourney Have?
Midjourney has 19.94 million registered users on its Discord server. However, it is expected that this user count will reach nearly 21 million by the end of 2026.
In 2024, there were approximately 19.26 million Midjourney users.
Comparatively, Midjourney had 17.5 million registered users on Discord in December 2023.
Users must create a Discord account and enter the Midjourney server to access its tools. As a result, Midjourney became the most popular Discord server worldwide.
Furthermore, the daily active users of Midjourney fluctuate between 1.2 million and 2.5 million.
Source: Discord, Statista, Skim AI
Midjourney Surpassed 1 Million Users Just Within 6 Months Of Its Launch
Within 6 months, Midjourney managed to attract 1 million users worldwide and became the 5th fastest platform, crossing 1 million users.
Threads crossed 1 million users in just 1 hour.
On the other hand, ChatGPT surpassed 1 million users within 5 days.
The following table displays the time required for different platforms to surpass 1 million users.
| Platform | Time Required to Surpass 1 Million Users |
|---|---|
| Threads | 1 hour |
| ChatGPT | 5 days |
| 2.5 months | |
| Spotify | 5 months |
| Midjourney | 6 months |
| Dropbox | 7 months |
| 10 months | |
| Foursquare | 13 months |
| 2 years | |
| Airbnb | 2.5 years |
| Kickstarter | 2.5 years |
| Netflix | 3.5 years |
Midjourney’s Subreddit Has 1.76 Million Members
Midjourney Reddit members are more than 1.76 million, which is around 54% increase from 2024. Around 95K visitors visit the page every week.
The number of members in Midjourney’s subreddit increased from 0.93 million in November 2023 to 1.1 million in 2024.
Currently, 1,200 people contribute to the Midjourney subreddit page.
There were around 70 posts and 200 comments per day in November 2023, compared to 400 posts and 4,000 comments recorded as the peak activity per day.
The following table displays the approximate number of Midjourney’s subreddit members recorded over the months.
| Month – Year | Number of Midjourney’s Subreddit Members |
|---|---|
| December 2025 | 1.76 million |
| October 2025 | 1.7 million |
| February 2024 | 1.1 million |
| November 2023 | 936,516 |
| August 2023 | 770,442 |
| Apr 2023 | 160,662 |
| December 2022 | 61,628 |
| August 2022 | 8,430 |
| Jun 2022 | 5 |
Source: Photutorial, Reddit
Midjourney User Demographics
Most Midjourney users are male, aged between 25 and 34 years.
Let’s take a detailed look at the age and gender demographics of the Midjourney users.
4 In 10 Midjourney Users Are Female, While Nearly 6 In 10 Users Are Male
According to the latest data, the majority of the Midjourney visitors are male, with 59.92% of the share.
Comparatively, female visitors account for just 40.08% of the visits on Midjourney.
Source: SimilarWeb
Nearly 4 In 10 Midjourney Visitors Were Aged 25 To 34 Years
A large share of 36.99% of the Midjourney visitors were recorded to be aged between 25 and 34, while 22.98% were aged between 18 and 24 years.
Meanwhile, only 3.46% of the Midjourney users are aged more than 65 years.
The following table displays the age distribution of Midjourney users
| Age Group | Midjourney Visitors |
|---|---|
| 18 to 24 years | 22.98% |
| 25 to 34 years | 36.99% |
| 35 to 44 years | 19.38% |
| 45 to 54 years | 11.45% |
| 55 to 64 years | 5.75% |
| Over 65 years | 3.46% |
Source: SimilarWeb
Midjourney Traffic Statistics
The average visit duration for a visitor on Midjourney was recorded at 8 minutes and 27 seconds. Additionally, the site’s bounce rate is recorded at 26.49%.
A visitor goes through an average of 19.43 pages in one visit to Midjourney’s website.
Here are further details about the traffic recorded on Midjourney.
16.22 Million People Worldwide Visited Midjourney
Comparatively, in October 2025, Midjourney witnessed traffic of 16.79 million. In August 2023, the platform recorded the highest traffic on the site, which was 21.03 million.
The traffic on midjourney.com started to decline in September 2023. In November 2023, the traffic reached its lowest at 15.52 million. However, it hiked again in December 2023.
The following table provides details about the traffic recorded on midjourney.com over the past months.
| Month | Traffic Recorded on Midjourney.com |
|---|---|
| November 2025 | 16.22 million |
| October 2025 | 16.79 million |
| February 2024 | 16.8 million |
| January 2024 | 18.38 million |
| December 2023 | 17.94 million |
| November 2023 | 15.52 million |
| October 2023 | 16.98 million |
| September 2023 | 18.13 million |
| August 2023 | 21.03 million |
Source: SimilarWeb
The Majority Of Midjourney Traffic Share Is From The United States at 17.24%
The average visit duration on Midjourney in the United States is 12 minutes 20 seconds. Compared to the first-highest traffic on the site, the second-highest traffic is from the Republic of Korea. It recorded 8.30% of the traffic.
The following table displays the countries with the highest traffic share on Midjourney.
| Country | Share of Traffic |
|---|---|
| United States | 17.24% |
| Republic of Korea | 8.30% |
| China | 5.28% |
| United Kingdom | 4.24% |
| Japan | 4.20% |
| Others | 60.74% |
Source: Similarweb
69.93% Of The Traffic On Midjourney Was Recorded To Be Direct Traffic
The majority of the traffic received on Midjourney is direct traffic. Meanwhile, the second-highest traffic comes from organic search.
The following table displays the share of traffic directed through different channels towards Midjourney.
| Channel | Share of Traffic Directed Towards Midjourney |
|---|---|
| Direct Traffic | 69.93% |
| Organic Search | 23.20% |
| Paid | 2.99% |
| Referrals | 2.68% |
| Social | 1.08% |
| Display Ads | 0.11% |
Source: Similarweb
54.31% Share Of The Social Media Traffic Comes From YouTube
YouTube directs the highest traffic toward Midjourney compared to other social media platforms. The second-highest traffic comes from Facebook.
With 8.25%, Pinterest also directs a considerable share of social media traffic towards Midjourney.
The following table displays the share of traffic directed towards Midjourney through different social media platforms.
| Social Media Platform | Percentage of Traffic |
|---|---|
| YouTube | 54.31% |
| 8.56% | |
| 8.25% | |
| 6.28% | |
| 5.15% | |
| Other | 17.45% |
Source: SimilarWeb
Midjourney Usage Statistics
Most people use Midjourney for fun, while one-third of users stated that they use it as a utility or for work purposes.
Let’s take a closer look at Midjourney’s usage statistics.
Nearly 7 In 10 Midjourney Users Use It For Fun
68% of the Midjourney users stated that they use the platform for fun, while 32% of the users stated that they use it as a tool.
Additionally, 77% of users reported using Midjourney for personal and recreational purposes.
On the other hand, 83% of the Midouney users reported using the platform as a form of art therapy.
Source: Colorlib, Discord
Midjourney’s Current Search Interest On Google Trends
Midjourney continues to maintain steady search interest on Google worldwide. The platform shows consistent daily search activity.
China dominates Midjourney search interest with a perfect score of 100, significantly ahead of other regions.
The following table displays the countries with the highest search interest for Midjourney:
| Rank | Country | Interest Score |
|---|---|---|
| 1 | China | 100 |
| 2 | Hong Kong | 19 |
| 3 | Cyprus | 18 |
| 4 | South Korea | 18 |
| 5 | Singapore | 17 |
| 6 | Armenia | 15 |
| 7 | Taiwan | 15 |
| 8 | United Arab Emirates | 14 |
| 9 | Sri Lanka | 14 |
| 10 | Israel | 14 |
Source: Google Trends
54% Of The Mobile Midjourney Users Access the AI Tool Through Android Devices
Midjourney can be accessed through any web browser via Discord. At the same time, many users access it through Android or iOS applications.
Over 1 in 2 Midjourney mobile users stated that they accessed the AI tool through an Android application. Meanwhile, 46% of the mobile Midjourney users accessed it through an iOS device.
Source: Colorlib, Discord.
Over 7 In 10, Midjourney’s Desktop Users Accessed The AI Tool Through Windows
72% of Midjourney desktop users stated that they used Windows to experiment with the AI tool. On the other hand, 29% of the Midjourney desktop users access the AI tool through a Mac, while 4% use Linux.
Source: Colorlib, Discord
Midjourney Has A Conversion Rate Of 21.5%
That means over 2 in 10 Midjourney Discord users turn into active users after passively watching the activities of other users.
Source: Contentdetector
Midjourney Financials
Midjourney generated $500 million in revenue in 2025, and the platform generated only $300 million in 2024. It was valued at $10.5 billion within 1st year of its launch.
Further, Midjourney’s revenue rose by $150 million in 2023.
Let’s explore Midjourney Financials in more detail in this section.
Midjourney Generated $200 Million In Revenue With $0 In Investments In Marketing
Midjourney has no client or API, and the primary interface used to interact with Midjourney is still Discord. Further, the company has just around 100 employees. Still, Midjourney hit an annual recurring revenue of $200 billion.
Midjourney focused on strategic planning and sustainable growth. Its financial model is created around subscriptions and additional GPU time purchases.
The following table displays the revenue generated by Midjourney since its launch.
| Year | Midjourney Revenue |
|---|---|
| 2025 | $500 million |
| 2024 | $300 million |
| 2023 | $200 million |
| 2022 | $50 million |
Source: CB Insights, GetLatka
Midjourney’s Valuation Is Projected To Grow At A Rate Of 34.1% between 2023 and 2032
Midjourney was valued at $10.5 billion in 2022 and is expected to grow at a CAGR of 34.1%, resulting in $191.8 billion by 2032.
At the same time, the generative AI art market was valued at $212 million in 2022. The market is expected to grow at a 40.5% CAGR. Hence, by the end of 2032, the Generative AI art market is expected to be valued at $5.8 billion.
Source: Contrary Research
How Much Does Midjourney Cost Per Month?
Midjourney can cost between $8 to $120, depending on the plan.
The Basic plan costs $10 per month and $8 yearly, while the Mega plan costs $120 per month.
Additionally, users must pay $4 per hour to purchase extra GPU time.
The following table provides details about Midjourney’s cost.
| Midjourney Plan | Monthly Subscription Cost | Annual Subscription Costs | Fast GPU Time |
|---|---|---|---|
| Basic Plan | $10 | $96 ($8/month) | 3.3 hr/month |
| Standard Plan | $30 | $288 ($24/month) | 15 hr/month |
| Pro Plan | $60 | $576 ($48/month) | 30 hr/month |
| Mega Plan | $120 | $1152 ($96/month) | 60 hr/month |
Source: Midjourney
It is interesting to watch Midjourney’s journey as the company invested $0 in its marketing. However, the AI tool is being marketed by its users and the Discord community of Midjourney due to the realistic and accurate images it generates, which are shared around social media.
With millions of people accessing Midjourney at a given time, the AI tools complete 20 to 40 jobs per second and have over 10,000 servers.
Experts predict that Midjourney will cross $300 billion in revenue. It’s interesting to observe how Midjourney evolves in tandem with the growth of the Generative AI and art industries.
Midjourney Future Outlook 2026
- User Base Growth: Midjourney is projected to surpass 25 million registered users by late 2026 as the transition to its standalone web interface reduces the technical barrier for non-Discord users.
- Revenue Acceleration: Annual Recurring Revenue (ARR) is forecast to hit $500 million to $600 million in 2026, driven by new enterprise-tier subscription plans for creative agencies.
- Technological Shift (V7 & Beyond): The V7 model (released April 2025) will remain the 2026 benchmark, featuring native “Draft Mode” for 10x faster iteration and integrated video generation capabilities.
- Market Leadership: Midjourney is expected to maintain a 26.8% global market share in AI image generation, holding its lead over DALL-E and Stable Diffusion through its unique personalized aesthetic ranking system.
- Platform Diversification: By 2026, over 30% of active users will interact primarily through the web-based “Omni Reference” editor rather than Discord, signaling a permanent shift away from the platform’s chatbot origins.
Source: Midjourney, Fueler, Quantumrun
